September 2008 by CoffeeTalk Magazine

September 2008

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September 2008

CoffeeTalk

Features

Calendar Sept. 04-05

Stopping the

Sept. 05-07

Coyotes – the growth of wireless

Sept. 05-07

communication in

Sept. 12-14

the Coffeelands – Page 8- Sam Kornell

Sept. 14-19

reports on the rapid growth of wireless

Sept. 24-26

communication and the impact it is having on the

Oct. 08-10 Gourmet Coffee Industry.

Oct. 19-23

Soy Milk

–

Oct. 15-17

Page 10- CoffeeTalk looks at Soy Milk in the Cafe.

Oct. 15-17

Roasting with Mané Alves

Oct. 22-24

–

Page 12- Miles Small travels to Vermont to attend Coffee Lab’s

Oct. 23-25

Roasting Course.

Oct. 27-29

There is no wrong way to do chocolate

–

Nov. 07-09

Page 18- Tracy Ging shows the best ways to promote chocolate in your café.

Nov. 09-13 Nov. 12-15 Nov. 17-20

Build your own brand with Private Labeling

–

Page 20- Jeff Cohn, a guest writer talks about private label and how

Nov. 18-30

it might work for you.

Nov. 19-21 Nov. 20-22

TOC

Nov. 24-26

CoffeeTalk Calendar

The View

Stopping the Coyotes

Soy Milk

Roasting with Mané Alves – by Miles Small

Dec. 17-19

2009

A close-up view of Brazilian Production – by Judith Ganes-Chase

Dec. 04-06 Dec. 04-06

Boot Coffee Consulting, Tasting Course: Exotic Flavors of Tea & Coffee, Mill Valley, CA, 415.380.1999, courses@bootcoffee.com. The Ultimate Barista Challenge USA, Orange County Convention Center, Orlando, FL, www.ultimatebaristachallenge.com, 503.232.1016. Boot Coffee Consulting, Art & Science of Fine Coffee, Manhattan, NY, 415.380.1999, courses@bootcoffee.com. Coffee Fest/Seattle, Washington State Convention & Trade Center, Seattle Wa, 425.283.5058, TamaraS@coffeefest.com, www.coffeefest.com. 22nd International Conference on Coffee Science, The Royal Palm Plaza, Campinas, Brazil, www.asic-cafe.org/asic2008, +55 (11) 5090.3007, asic2008@adsbrasil.com.br. 11th Americas Food & Beverage Show, Miami Beach Convention Center, Miami Florida, www.americasfoodandbeverage.com, 305.871.7910, jmeisel@worldtrade.org. Boot Coffee Consulting, Advanced Cupping Course, Mill Valley, CA, 415.380.1999, courses@bootcoffee.com. SIAL - International Food Products Exhibition, Parc d'expositions de Paris-Nord Villepinte, France, 866-966-9259. National Coffee Association Fall Conference, New Orleans, Louisiana, www.ncausa.org. 212.766.4007. Boot Coffee Consulting, Espresso Blend Development, Mill Valley, CA, 415.380.1999, courses@bootcoffee.com. Boot Coffee Consulting, Roast Profiling & Cupping, Mill Valley, CA, 415. 380.1999, courses@bootcoffee.com. First International Women in Coffee Conference, Orosi, Costa Rica, www.womenincoffee.org, gmena@deli-cafe.com. Boot Coffee Consulting, Advanced Roasting Practices, Mill Valley, CA, 415.380.1999, courses@bootcoffee.com. Coffee Fest Hong Kong, Asia World-Expo, Hong Kong, 425-283-5058, TamaraS@coffeefest.com, www.coffeefest.com. Pack Expo, McCormick Place, Chicago, www.my.packexpo.com. 4th edition of TriestEspresso Expo, Trieste, Italy, www.fiera.trieste.it/espresso, espresso@fiera.trieste.it. International Food Process Exhibition, Paris-Nord Villepinte, Paris-France, sanjay@erhotels.com. Elan’s Coffee Harvest Tours, Ethiopia, (206) 932-8352, elan@AdventureAssociates.net. Boot Coffee Consulting, Roast Profiling & Cupping, Mill Valley, CA, 415.380.1999, courses@bootcoffee.com. Tea & Coffee World Cup/Aisia, Hyderabad, India, HITEX Exhibition Center, Hall 1, www.teaandcoffee.net Boot Coffee Consulting, Advanced Roasting Practices, Mill Valley, CA, 415.380.1999, courses@bootcoffee.com. FHC (Food Hospitality China), Pudong, Shanghai, www.fhccina.com. The Ultimate Barista Challenge China, Pudong, Shanghai. 503.232.1016. www.ultimatebaristachallenge.com, info@ultimatebaristachallenge.com. Crafting Quality at Origin Coffee Tour, Boot Coffee Consulting, Panama Highlands, 415.380.1999, courses@bootcoffee.com.

Coffee Fest Seattle Show Listings

There is no wrong way to do chocolate – by Tracy Ging

Feb. 20-22 Apr. 18-19

Build your own brand with Private Labelling – by Jeff Cohn 20 Private Label vendors directory

Report from the Fields – by Joan Nielsen

Smart Marketing – by Lisa Olson

Specialty Coffee Roaster Directory

June 7-9 June 12-14 June 14-16

www.CoffeeTalk.com

Coffee Fest Chicago, Navy Pier, Chicago, IL. 425-283-5058, TamaraS@coffeefest.com, www.coffeefest.com. 4th Annual Coffee And Tea Festival NYC, Metropolitan Pavilion, New York City, www.CoffeeAndTeaFestival.com, 631-940-7290, LyndaC@StarﬁshJunction.com. Tea & Coffee World Cup/Europe, Madrid, Spain, IFEMA Feria de Madrid, www.teaandcoffee.net Coffee Fest Las Vegas, Las Vegas Convention Center, Las Vegas NV, 425-283-5058, TamaraS@coffeefest.com, www.coffeefest.com. FHC (Food Hospitality China), Beijing, China, www.fhcchina.com.

CoffeeTalk

September 2008

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September 2008

CoffeeTalk

The View exploring the science and sensory structures of coffee. Understanding coffee from the plant, to the green bean, through the exporter to the roaster, through the retailer to the consumer is my goal as the editor of this magazine. This month I took a big step toward fulﬁlling that mission.

The View

It’s the hap-happiest time of the year Coffee Fest Seattle is by far our favorite tradeshow of the year. Not only is it the biggest coffee retailer focused single tradeshow in the world, but it is also the most fun. We are able to spend time with retailers, ﬁnding out more about their interests and challenges plus, we reconnect with our terriﬁc advertisers to explore their needs and expectations for the coming year. CoffeeTalk holds its annual dinner bash here on Vashon Island (and I do all the cooking, just about my favorite thing), and of course there is all that Dom Perignon Champagne that we give to all current and new advertisers who sign their annual contract at the show. But do not let me mislead you, Coffee Fest is also serious business. It is the last chance this year for exhibitors and attendees to tighten up their plans. Decisions made at this show will pretty much have to hold up until next February at the Chicago Coffee Fest. That is why this show is so important, and so well attended. Over the years, the educational programs offered by Coffee Fest get better and better, and the Latte Art competition continues to grow in prestige and in the size of the purse. Congratulations to David and Marne Heilbrun, the major domos of Coffee Fest for their continuing success in putting on an educational, entertaining, and rewarding show. Did I mention the Dom Perignon?

Three legged stool I am surprised at how many of us newsy pundits in the coffee industry have our three legged stools – our own interpretations of what the magic formula is to ensure sustainablility, or fair trade, or environmental excellence, or whatever else ails our world. Well, I am not immune to having my own three legged stool. I firmly believe that a sustainable future for growers requires…ready…quality produce, dependable pre-crop financing, and independent wireless communication. If you have followed CoffeeTalk’s editorial arc over the last couple of years, you will notice that much of our focus and social responsibility efforts revolve around these principles. In this issue our staff writer, Sam Kornell reports on the extraordinary growth of wireless communication in the coffeelands and the implications this growth has on the ability of growers to effectively combat those forces hoping to cheat them out of his fair reward for their labors. I believe that communication has reached a tipping point with the advent of wireless communication, where we will now rapidly see the end of predatory ‘coyote’ practices and will enter into a rational marketplace for gourmet coffee. A place where all business partners in the sale of coffee are making fully informed decisions based on current comparative pricing information. Once a rational and verifiable market for Gourmet Coffees is established, it is really just a matter of time before realistic farm producer credits become available systemwide. The availability of producer credit instruments gives growers greater flexibility as to when they release product and to whom they sell. They reward the pursuit of quality and ensure a sustainable business model for growers. Cheers!

Roastin’ This month I had the extraordinary privilege of spending a week in Vermont taking Mané Alves’ Roaster Training course at Coffee Labs International. One of the key elements missing from my skill set was knowledge of roasting and roasters. Well, no worries now! I have been dipped in roasting; immersed in roasting, up to here in roasting – and I had the greatest time. I certainly do not think that I am close to being a capable professional roaster and that really wasn’t my point. Understanding roasting was what it was all about. I think I now know a little more about the complexities of operating a professional roasting operation. I certainly do not intend to start roasting coffee for a living, I will leave that to the professionals. I do intend to start ﬁddling around, testing my limits, and

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Hospitality News does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns. Circulation: Hospitality News (ISSN 1084-2551) is mailed monthly (10 times per year) with combined June/July and November/December issues, also bonus mailing/ distribution for Education Guides and foodservice/hospitality and coffee conventions/shows throughout the year. Postmaster: Send address changes to HNCT, LLC, 23712 49th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualiﬁed industry professionals. Non-qualiﬁed requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.HospNews.com. Copyright © 2006, Hospitality News, All Rights Reserved.

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September 2008

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September 2008

CoffeeTalk

Stopping the coyotes

Stopping the coyotes By Sam Kornell

One clear day eight years ago, during the Brazilian harvest season, Kenneth Davids found himself at a large dry mill in Minas Gerais. Davids, who since 1997 has run CoffeeReview.com, a comprehensive online coffee-buying guide, was touring the state, on the hunt for fine green coffee. The mill, a cooperative where growers could buy fertilizer and farming equipment, and in which coffees were consolidated and shipped, was a high-grade industrial operation, replete with expensive mechanical technology. But there was one detail that caught Davids’ eye, a feature striking enough that he can vividly remember it today. In an obscure corner, near some processing equipment, a man wearing a Brazilian sombrero was tending a coffee bar. Davids walked over for a cup. “It was just a little coffee bar, the kind where you stand,” he recalled, “and above the bar was a screen streaming the price quotes from the C market.” Today, the idea that an industrial mill in the world’s biggest coffee producing country should be outfitted with an online linkup to the NYBOT would be entirely unremarkable, but the experience of seeing it eight years ago, Davids said, was “extraordinary.” In the not too distant past, he pointed out, information about the market in origin countries was spotty, and frequently nonexistent. To walk into a cooperative mill – even a big professional operation – and encounter streaming price quotes displayed for the negotiating benefit of members hit him with the force of a revelation, a harbinger of transformation in the coffee industry. Smallholder coffee growers, and particularly those who farm in remote areas, have historically not been privy to the same information about the coffee market as the exporters and importers who buy their beans. This imbalance regularly led to growers getting shortchanged – an unfortunate situation exacerbated by the fact that a very high proportion of coffee growers live on the brink of poverty. Dan Cox, a past president of the Specialty Coffee Association of America who now directs Coffee Analysts, a coffee testing service, offered a blunt characterization of the phenomenon. “Farmers have never known how to negotiate,” he said. “They basically sell their coffee to the exporters, or the coyotes, and take what they can. Very few of them have the cash reserves to store coffee, and the coyotes know this. They come along and they dangle [a little] money in front of the farmer. And the farmer doesn’t know what the market is, and doesn’t know how good his coffee is, but knows he has to put food on the table – it’s just too good a temptation.” Today, the imbalance is beginning to level off because of what Kenneth Davids early on found in that mill in Minas Gerais. The advent of wireless technology has been a boon to budding entrepreneurs throughout the third-world (not to mention the first), and nowhere more so than in the coffee industry. Armed with Internet connections and cell phones, an ever expanding population of growers who were once prey to unscrupulous coffee exporters can now look a buyer in the eye and quote them, with up to the hour exactitude, the current status of the commodities and exchange markets. “In the last several years there’s been a profound change in the way coffee is bought and sold at origin,” Davids said. He believes, along with many other industry players, that this change, which is especially prominent in Latin America, is taking two forms. The first is simple – growers are increasingly likely to have up to date information on the state of the market, and are consequently less likely to undersell their product. The second is more involved, and it has to do with the myriad ways that wireless communication is fueling the growth of the market for specialty coffee. Both, however, are tied together by a common element – that cell phones and the Web are leveling the playing field between coffee farmers and their first world buyers.

II. The New York Board of Trade was instituted in the late 19th century. Its purpose was to make it possible for importers, exporters, roasters, retailers, and speculators to trade green Arabica in a coherent, transparent way. But the transparency did not necessarily extend to the growers at origin, and in most cases the reason was relatively simple. Lacking effective means of communication, there was little way that most smallholder growers could stay abreast of the market – unless, that is, the importers and exporters buying their coffee kept them in the loop. Economists call this ‘information asymmetry’, and it does not set the stage for equitable financial transactions. In this context, the spread of wireless communication in coffee producing countries is a major – and for growers a majorly excellent – development. The spread is rapid. According to a recent study by a Maryland-based marketing firm, by early 2008 cell phone penetration in all of Latin America was at 66 percent – well above the world average of around 46 percent. That figure accounts for 375 million people, and it is a fair bet that among smallholder coffee farms the chances that a grower either owns or can get access to a cell phone is high. Cell phone penetration is not as high in Africa as it is in Latin America – averaged out, a third of Africans own cell phones—but Kenya and Ethiopia are both near the upper end of the spectrum, and both have rapid rates of growth. Though most consumers in developing nations cannot afford a $50 dollar monthly service plan, mobile phone companies have found they can generate substantial profit margins in these markets by selling cheap cell phones, which consumers can then activate using pre-paid calling plans. Some of the phones have Internet capability; some do not. However, their spread has also been accompanied by a smaller but still significant increase in the number of personal computers with web connections. It is still rare for a smallholder coffee grower – even in relatively wealthy countries like Costa Rica – to have a PC, but it’s increasingly less rare for them to have access to one. (There are some exceptions; New Guinea, for example, is seriously lacking not only in cell phones and webconnected computers, but telephones.) This explosive growth in the availability of wireless communication has meant that smallholder growers are no longer left out of the NYBOT loop. Often with the help of cooperatives, government organizations, or trade groups, they can get online, or call someone who can get online, and figure out the going rate of the C-contract at any given moment. Donald Schoenholt, proprietor of New York-based Gillies Coffee, and one of the founding heads of the SCAA, described a representative scenario under this new paradigm. “So the buyer walks in – ‘Hey, Jose, how are ya? I’ve got a bag of tobacco for your uncle Joe, and I’m offering you $.78 cents (a pound for Jose’ coffee).’ Jose goes, ‘Just a sec,’ walks into another room, checks his cell phone, comes back, and says ‘I think you meant $.98, didn’t you?’ And everybody laughs, they have a beer together, uncle gets his tobacco, and the deal is made.” But the ability of individual growers to make sure they’re getting market prices for their product is only the first half of the wireless story – and not necessarily the more important one. The hard truth is that even if Internet access helps ensure that growers don’t get undersold, keeping up with the commodities market does not assure solvency. Ninety cents, a dollar, even a dollar thirty – to a farming community as heavily characterized by monoculture as coffee is, these are not prices that will in all cases keep food on growers’ tables. The astonishing rise of specialty coffee in the last decade and a half makes for great copy, which its why we so often hear about it. CNN, the New York Times, Gourmet magazine – generally, the story is told in a way that emphasizes a couple of revolving points: the ascendance of Starbucks, a culture trend toward high quality, conscience-friendly foods, and so on. What is usually left out of

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September 2008

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...continued the picture, however, is the role wireless technologies have played in making the whole enterprise – or at least the scope and speed of its growth – possible. Many industry players believe it is this second phenomenon – the enabling role of wireless communication in the development of specialty markets – that will ultimately prove to be the biggest boon to growers. “If you just had the old-fashioned commodities market, what’s the point?” asked Kenneth Davids. “In other words, it’s fundamentally true that the sellers have the information and they can decide whether to put off selling, whether to hold back their crop, whether they’re getting screwed…that’s really important.” He continued. “But on another level, what’s happened is that if you get into the upper segments of the market, you can make significantly more money” – a prospect that has been made possible, he said, in large part by wireless technology. There is a consensus in the coffee world that the trend toward specialty is not, in fact, a trend, but a permanent fixture of the industry; that the “upper segments” Davids referred to are going to continue to expand for the foreseeable future. This is a good sign for the legions of growers who can produce the quality beans gourmet grades constitute. “The more farmers can break away from the tie of the international commodities and exchange agreements, the better off they are in the long run,” said Dan Cox. “And I’m absolutely convinced that in the next ten years, those with the best coffee are going to be in the position of power.” To Cox, wireless technology is important for a number of reasons. For one thing, it allows farmers to get online and find ways to improve the quality, and maximize the size, of their yields. For another, many growers now have access to agricultural extension services, via their cell phones, and they can use the phones’ cameras to snap a shot of a disease or pest infestation and send it on to get immediate help with managing the problem. But most basically, Cox said, wireless connectivity gives growers baseline knowledge of the commodities market – a helpful tool even if they’re shooting for higher prices than the one designated by the C-contract. “If you have really good quality coffee, you’re going to want to know what the benchmarks are for coffee, as a starting point for your negotiations with your clients,” he said. “For them to be able to call up at any given moment and know where the market is – that’s positive.” But perhaps the most interesting benefit wireless technology is bringing growers, Cox believes, is the way it’s hooking them up with the small but growing number of specialty micro-roasters who buy direct. “Put it this way,” he said. “The farmers now have three buyers. They have the coyotes, who they can laugh at. Then they have the market, which could be the exporters they’re selling to. And then they have the direct contractors – the direct relationships they have with buyers in other countries that are unrelated to the market.” It is this last market, Cox said, that growers should be shooting for. The number of roasters who buy direct is still quite small. The ones that do – Intelligentsia in Chicago, George Howell’s Terroir Coffees, and about ten or so

Soy

others – tend to be highly disposed toward treating growers well (most take part in fair trade agreements). But they also have an economic interest quite unlike the middlemen who, in decades and centuries past, supplied first-world roasters with green coffee. Coffee is a perennial crop, but it produces an annual harvest. If you’re a high-grade specialty roaster, you have to find excellent beans, cultivate the growers who produce them, and ideally seal a multi-year contract to get the harvest to your shop. You have, in other words, a vested interest in your growers’ ability to keep producing the beans you want – a vested interest, in other words, in their prosperity. In recent years Durham, North Carolina roaster Counter Culture has acquired a reputation as one of the finest specialty roasters in the country. All of their coffee is bought direct by master roaster Peter Giuliano. In a recent email conversation, Giuliano said that he thinks cell phones and the Internet are playing an important role in ensuring growers don’t get undersold on the C market. But, echoing Dan Cox, he said that he thinks the biggest benefit of wireless technology for growers is in allowing them to make better coffee in a more sustainable way – and by doing so attract buyers like Counter Culture, who will pay much more than the market rate. “This week, I had conversations with farmers in Honduras and Nicaragua, and both included conversations about economic issues they were facing, and were ultimately related to the price of their coffee,” Giuliano said. “In these conversations, we talk about issues the farmers are facing, costs, etc. and we can brainstorm on possible solutions. I can share with them the things that make their coffee more valuable in the marketplace, and we work together to maximize the value they get from their produce. That's even more powerful than knowing what the macro-market is doing.” He continued, “We are able to keep in touch with a large percentage of our farmers on a weekly basis, using email or skype/cell phones. That sort of communication, along with a willingness to share economic information, is really making a dramatic difference for those farmers who are involved in relationships with roasters or importers who are interested in developing and maintaining long, sustainable relationships with coffee farmers.” The growth of specialty coffee is, of course, not restricted to roasters who buy direct, and as Giuliano pointed out, the basic principles he adheres to are just as easily utilized by importers and exporters who serve the countless smaller specialty operations that want to buy the best beans, but can’t afford to put in the time and money involved in buying direct. These principles can really be boiled down to one core point – more information means growers can make better coffee and sell it for more money, and for roasters looking to serve the still burgeoning specialty market – whether they buy direct or not – paying a little more for finer beans makes a world of sense. CT

Soy Milk

I have never really liked milk. The only way that I ingest milk is with a large amount of coffee added to it. So when I was asked to write an article on soy milk, I knew that I needed to do some research, and headed out to a couple of local coffee hangouts. Soy milk is produced by soaking dry soybeans and then grinding them with water. The liquid that is strained from this slurry is soy milk. Of course, this is the most basic explanation. Many soy milks on the market today are thickened, and some are flavored. "From specialty coffee drinks to chai masala, smoothies, bubble teas and more, coffee shops across the country are experimenting with milk alternatives, especially with regular, vanilla-flavored and unsweetened soymilk” says Debbie Carpenter, marketing manager for foodservice and industrial of Kikkoman Sales USA, Inc., San Francisco. Tina Nelson, Director of Sales & Marketing, Consumer Products- SunOpta Grains & Foods Group points out: “Soymilk hit a milestone in 2007 with over $1 billion in sales in the U.S. marketplace. This serves as a testament that it is no longer a “specialty” food item, but can now be considered mainstream. Over the past few years, these same soymilk drinkers have also grown to expect soymilk as an option for their beverage of choice when heading into their favorite coffee shop. And to support this new segment of consumer interest, manufacturers such as SunOpta have developed soymilk designed specifically for use in hot coffee and tea beverages”. Unlike cow’s milk, unopened aseptic containers of soy have a stable shelf life of at least a year. Once opened, these containers need to be refrigerated. The huge benefit of this packaging for the café and espresso stand owners is the ease of storing and more space in the refrigerator. As far as nutritional comparisons to cow’s milk, they both have about the same proportion of protein- around 3.5%. Soy lacks casein which is the protein in cow’s milk that many people are allergic to, one cup of soy milk contains 6-7 grams of protein and it is low fat. Patrick Gabrish, Director of Foodservice Sales for Pacific Natural Foods in Oregon says “Soy is important for the coffee community to offer patrons who may be lactose intolerant, vegan, or just prefer the variety and differences that occur in drinks

made with soy.” Debbie Carpenter adds, “Our Pearl® Organic Soymilk sales have increased dramatically as coffee baristas and consumers realize the healthful benefits of soymilk—cholesterol-free, rich in nutrients, lower in fat than regular milk.” So how does it stand up to steaming and latte art? While reading several posts on various coffee related blogs, it doesn’t seem as if Barisatas have many problems steaming soy milk. They do notice that different brands have an effect on how the foam pours. Patrick Gabrish: ”It is important that the soymilk allow the barista the same range of freedom and creativity to craft the ideal beverage whether soy or dairy is used. Pacific Natural Foods developed the Barista Series Soy Blender product to meet the needs of the professional barista by showcasing the flavors in the roast of the coffee and providing a velvety micro foam necessary to showcase great artistry.” Tina Nelson says” Baristas no longer need to hold their breath and wonder whether or not the soymilk will foam for that double-shot soy latte the customer just ordered. They can now offer the same beverage experience offered by traditional dairy. The taste of soy milk is an issue for many people. ”Like great coffee the finished soymilk taste depends on how the beans are selected and processed” says Patrick Gabrish. “Soymilk adds a smooth, creamy flavor while remaining an excellent source of vitamins A and D and soy protein, keys to a heart-healthy diet.” according to Carpenter. If you are still wrestling with the idea of offering soy milk to your customers, several websites outline the many health benefits of soy- check out: http://coffeetea.about.com, http://www.healthcastle.com and http://www.womentowomen.com. You can even make your own soy milk- there are several machines on the market. I have discovered that you can use your ice cream maker to make soy ice cream, and I’ve even found a recipe for coffee flavored soy ice cream, with no machine needed. I think I’m off to the local ice cream parlor, now. For recipes and more information on soy milk, please visit these websites: www.pacificfoods.com www.pearlsoymilk.com/ www.sunopta.com www.silkissoy.com

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September 2008

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September 2008

CoffeeTalk

Roasting with Mané Alves

roasting During the second week of August, I travelled to the sun washed mountains of beautiful Vermont to spend five days indoors with Mané Alves, the creator of Coffee Lab International. Along with several fellow students from around the world, I went there to learn the art of roasting coffee. I have to admit that I do not know the first thing about roasting coffee – or at least I didn’t. It has gnawed at the back of my mind that this lack of knowledge left me with no frame of reference to understand and appreciate the intricacies of the roaster’s art. How could I intelligently report on it? Ultimately, I shied away from this essential element of coffee to keep from embarrassing myself. However, no more, I am up to my eyebrows in roasting. There is no experience quite like roasting continuously for 5 days straight while Mané Alves, a consummate teacher instructs, leads, critiques, and throws curveballs your way. All this roasting is taking place at the same time as racing into the cupping labs to analysis the coffee’s moisture content, density, Agtron number, and of course taste. All this is intermixed with participation in classroom activities to broaden our knowledge of the physics and chemistry taking place during green storage, during the roast, and through packaging. This was all exhausting and lasted well past the published 5:00 class ending time. Coming from Seattle, I thought that I would win the ‘came the farthest’ award but I was wrong. Included in the students were two blokes from Australia, including Richard Austin from Five Senses Coffee who sent me these great pictures, a coffee biochemistry scientist from Taiwan, and a café/roaster from Korea with his interpreter. There were experienced roasters and rookies, hard-core baristas starting into roasting, and a couple of students I never did figure out. In addition, of course, there was me, a complete newbee roaster-wannabe without a clue as to how to get started. Alves is a soft-spoken Portuguese gentleman who came to coffee through the wine industry working as a winemaker and viticulturalist for some of the most prestigious labels in the world. He brings a European esthetic to the identification

By Miles Small

and development of aroma and nuance to the coffee world that is unrivaled in the US. Alves has travelled the world in search of quality in coffee, in processing, and in social responsibility. From the first day at the school, it is clear that Alves’ European roots extend deeply into the work environment he requires. The roasting room is neat, organized, and expansive; more like a showroom for Ferrari automobiles than a place where the smoky, gritty work of coffee roasting takes place. The harlequin tile floor draws the eye to the centerpiece, a 60kg Renegade drum roaster. The Renegade is fitted with an Agtron Controller. Also on the floor are a Probat 12# and a Deidrich 6# roaster, as well as numerous brands of sample roasters. A most impressive feature of Coffee Labs are the labs themselves. Alves maintains two SCAA Certified cupping labs that are as dedicated to European simplicity and efficiency as the rest of his operation. Coffee Labs International is an independent coffee and beverage laboratory and consulting firm supporting the coffee industry through product development, quality control, and sensory analysis. Within this context, Coffee Labs receives green and roasted samples from around the world for testing and analysis. Coffee Labs International is an integral part of the supply chain ensuring scientific verification of trade transparency and product quality consistency. Alves also performs the Q-graders certification testing for CQI (The Coffee Quality Institute). He has had some of the most illustrious members of the coffee community pass through his doors to endure the three-day gauntlet of 22 tests for green grading, roast identification, coffee cupping, sensory skills, and sensory triangulation. First and foremost, Alves is a teacher. He is modest about his accomplishments and generous with divulging his little secrets. In his class, the student knows that there are no bits of information that are hidden or intentionally obscure. Alves openly shares his blend formulas, roasting profiles, and mistakes. The student quickly learns that there really are no stupid questions and that Alves will answer the same question three or four times if need be. (As I so clearly proved) The most important result of the class however is that it is inspiring. Even with my small talents, I firmly believe that I can go out and roast with confidence and maybe, in a few years actually be good at it. To be continued…in October, the diary of a rookie roaster. CT

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photos courtesy of Richard Austin, Five Senses Coffee

CoffeeTalk

September 2008

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September 2008

CoffeeTalk

Judy Ganes

rains started to fall, about four to six weeks later than normal in many locations, traders had become convinced that the crop was spared from any harm from the prolonged dry season. Tossed aside were fears that reductions in yields were possible and trade houses were fairly adamant in their views that production in

A Close-Up View of Brazilian Production

2008-09 could reach 54-55 million bags, a new record high. The USDA pegged the crop at just over 51 million bags. Even upon realization that the crop was late, traders clung to the view that all was ﬁne with how the crop developed and production would be exceptional. Recently though, doubt has crept into the market and farmers are saying that the yields are disappointing and considerably below what they had expected. This could put the market to the test as every last bag of coffee is needed to cover demand and to help replenish stocks in order to provide some cushion against a supply shock in 2009-10 when once again Brazil will be faced with a cyclically smaller crop. The overestimation and conﬁdence in Brazil’s ability to pull off a super crop even in the face of adverse weather conditions is not new. The situation has a ring

By Judith Ganes-Chase, President, J Ganes Consulting, LLC

of familiarity to it because the same thing happened the last time there were a

www.jganesconsulting.com

drought and traders insisted the crop was 40 million bags (which at that time was deemed a large crop) and the harvest came in around eight million less. While I don’t

Deservedly so, the price of coffee is largely determined by the size of the expected

think the situation is as extreme, even a reduction of 3-5 million bags off an already

crop in Brazil, by far the world’s largest producer. Brazilian production is cyclical

tight balance sheet, clearly tips the scales in favor of the bulls. The next Brazilian

with one year production rising and the next year falling. Overall though, Brazilian

government crop estimate is slated for September 8th

production has been in an upswing the past decade with increased plantings of

slightly over 45 million bags. My initial view on the crop, prior to ﬂowering, was

trees spurred by the higher prices of the 1997 price spike. Whereas other producers

for production to come in around 48 million bags based on historical yields and the

curbed output earlier this decade when prices fell to historic lows, Brazilian farmers

tree population. I still believe this is a reasonable expectation and if correct, the

were shielded from the full brunt of this because of favorable exchange rates. Due

market will remain tight in the months ahead. It simply won’t be a large enough

to rising consumption globally and especially in Brazil, the steady improvement

crop given how little stock there is. For the current season, the USDA had expected

in the Brazilian crop has not been a burden to the market. In fact, the opposite

Brazil to ship 28 million bags, but given a carryover of only 1.5 million bags, if Brazil

may be true. Brazil simply isn’t expanding production fast enough and instead to

doesn’t meet the USDA production target, then there is absolutely no way for Brazil

supplement the crop, stocks have had to be drawn down to precariously low levels.

to sustain exports. As it is, the 28 million bag level might be ambitious. Even more

This leaves the market in a precarious position as the large stocks had acted as a

concerning is the situation in 2009-10.

with the last estimate at

safeguard in the event of a production difﬁculty. No longer is this available and

I continue to be concerned about the 2009-10 crop, even though ﬂowering has

trouble may be brewing in the months ahead as the market may be confronted

yet to begin. With the lateness of the current harvest, problems could arise with

with a period of far tighter supplies.

next year’s crop, especially if it starts to rain before the current crop is off the trees.

Last year at this time, the onset of the rainy season was delayed and the ﬂowering of the 2008-09 crop, which is now being harvested, was impacted. Once

Chart 1: Brazilian Stocks Shrinking as Use Increases

If production totals 38 million bags next year, Brazil may not be able to ship more than 24 million bags, a level that is well below international needs. CT

Chart 2: Brazil’s Production Rising but Not Fast Enough

Judy Ganes' latest comprehensive report– "The Global Soluble Coffee Market" is available for purchase. Visit www.JGanesConsulting.com for more information

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CoffeeTalk

September 2008

Michaelo Espresso, Inc. Coffee Fest Seattle! Booth #

917 & 1016 Sept. 12-14

Established. Dedicated. Versatile. Uniquely Michaelo. since 1983 Seattle, Washington

Online store: www.michaelo.com

Espresso Machines

Carts

Parts & Accessories

Service

Phone 1-800-54-LATTE (2883) Fax 206-695-4951 3801 Stone Way North Seattle, WA 98103

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September 2008

CoffeeTalk

Please visit these CoffeeTalk advertisers at Coffee Fest Seattle Astoria-General Espresso Equipment Corp.

336-393-0224 www.astoria.com Astoria General Espresso is a subsidiary of CMA of Italy, which is one of the largest manufacturer of commercial espresso coffee machines worldwide. CMA has been certiﬁed ISO 9001 for the highest quality standards applied to all aspects of the manufacturing process, making its espresso machines the most dependable on the market. See us at booth # 900 See our ad on page 28, 39

BaristaWorks.com/BrandedCups.com

800.965.0626 www.baristaworks.com BaristaWorks.com focuses solely on the independent specialty coffee roaster and retailer. We offer a broad assortment of to go packaging from leading manufacturers including International Paper, Georgia Paciﬁc, Dart and more. BaristaWorks.com offers fast, free shipping direct to your shop with small minimums (1 case). Orders in by 5:00 p.m. central time (M-F) ship same day via FedEx Ground. See us at booth # 924 See our ad on page 15

Boyd Coffee Company

800.545.4077 www.boyds.com Boyd Coffee Company provides specialty coffees, espresso, rare estate coffees and teas, and related equipment for restaurants and other foodservice operations nationwide and abroad. Boyd Coffee Company, privately held by the Boyd family since 1900, offers more than 650 coffee and food items, and is headquartered on a 30-acre site east of Portland, Oregon. For more information visit: www.BOYDS.com. See us at booth # 511, 513 See our ad on page 37

BriteVision

877.479.7777 www.britevision.com BriteVision is the leader in printing the highest quality, full-color custom cup sleeve in the industry. We cater to roasters, distributors, chains and cafes – providing large and small orders at the best rates. Our turn fast around time and service are unmatched. Want to showcase your company beyond the conﬁnes of your store? Check out our website, www.britevision.com. BriteVision – The Coffee Sleeve Redeﬁned! See us at booth # 430 See our ad on page 25

Cafe de El Salvador

503.2267.6600 www.salvadorancoffees.com El Salvador has resurged as a top-quality coffee origin. Its unique status as guardians of heirloom Bourbon and exotic Pacamara coffee varietals, produced under artisan and sustainable practices, is widely recognized by specialty coffee connoisseurs around the world. See us at booth # 1201, 1203 See our ad on page 27

Cafetto USA

877.263.2567 www.cafetto.com Cafetto specializes in premium cleaners for all makes and models of espresso machines and other coffee equipment. We carry custom tablets for each type of super-automatic machine as well as powders, and products certiﬁed for use with organic systems. See us at booth # 529 See our ad on page 39

Capitol Cups

334.321.3302 www.capitolcups.com Capitol Cups are stylish, unique, and ecofriendly. Our in-mold technology assures your graphics will keep their brilliance through many uses. Many uses mean less waste. Reﬁllable cups reduce the individual waste stream and waste reduction is good for the environment. Capitol Cups are the perfect solution for companies who wish to support the environment and promote a responsible image. At Capitol Cups we are committed to providing our customers the best reusable cups at the right price. Capitol Cups, Inc. Made in the USA 334.321.3322 See us at booth # 22 See our ad on page 33

Cimbali USA, Inc

312.265.8100 www.cimbali.us Established in 1912, Cimbali has signiﬁcantly contributed to the history of professional coffee and cappuccino machines. Its passion for quality and for innovation has led the company to become the worldwide market leader. La Cimbali offers a full-line of equipment, from elegant, innovative, traditional machines, to patented, feature-rich superautomatics. With pioneering technologies and exclusive patents, every machine exceeds your expectation – as well as your customers. Cimbali will surely prove themselves as one of your most valued partners; by offering a comprehensive customer care package that includes service and training, the success of your specialty coffee program is guaranteed. See us at booth # 322 See our ad on page 19, 39

Coffee Drive Thru Plans

541.317.0555 www.coffeedrivethruplans.com Finally, quality Coffee Drive Thru Plans are available for the construction of your specialty coffee drive thru building. Ergonomically efficient, architecturally designed, everything your contractor will need to construct a superior coffee drive thru building. Choose from 3 different floor plans, and 12 exterior design ideas are provided, or create your own unique business identity. Save money, and avoid bureaucratic pit falls by having your building constructed by your local contractor. Full equipment specifications, and suggested sources for competitive prices included. Check out www.coffeedrivethruplans.com, or see Ed Arvidson at the Bellissimo Booth #1011 at Coffee Fest Seattle. See us at booth # 1011 See our ad on page 33

Coffee Fest

800.232.0083 www.coffeefest.com Coffee Fest is dedicated to the growth and proliferation of the specialty coffee, gourmet tea and alternative beverage industries. With a strong emphasis on independent retail, Coffee Fest features a complete industry wide trade show, invaluable educational programming, new product showcase, opening night reception, incredible special attractions and tremendous networking opportunities. Coffee Fest Trade Shows, together with International Academy of Specialty Coffee training seminars, are produced to help coffee and tea professionals compete and prosper in their marketplaces. See us at booth # Host See our ad on page 17

Coffee Holding Company

Filter Lid, LLC

800.458.2233 www.coffeeholding.com Coffee Holding Company provides Green Coffee Solutions for discriminating specialty coffee roasters, offering an extensive global menu, from one bag to a full truck. We now have sales ofﬁces on both coasts! Call 503.07.0667 for West Coast sales and 800.458.2233 for East Coast sales. See us at booth # 10,331,035 See our ad on page 23

Coffee Inventions

949.360.8032 www.coffeeinventions.com The common theme echoed throughout the coffee industry is the need for green products. We at Coffee Inventions are excited to share with you our 100% Natural Ice Blended Coffee Collection. We pride ourselves, on the fact, we are the innovative force that introduced natural ice blended coffee mixes into this industry a few years ago with our signature array of mixes designed to match your customer’s profile. We omit: *Non Dairy Creamers *Trans Fats *Artificial Flavors. Our 100% Natural drink mixes are rich and creamy with a great balance of ingredients that Mother Earth gave us. We use only organic evaporated cane juice, milk, coffee, cocoas and natural flavors. Visit us at booth #824 and taste from one of our many lines in Dairy, Coffee Free, Low Car/No Sugar Added and Soy/Dairy Free. See us at booth # 824 See our ad on page 31

Costellini's

888.889.1803 www.costellinis.com Our goal is quite simple… To provide consistent Premium product's ALWAYS and at competitive prices. We understand that gourmet Espresso shops feature a Premium Bean their roaster of choice and they want that flavor to STAND ALONE. They don't want to taste like all the shops down the street. They want to keep their unique flavor profile..With Costellini's they can…. Clean Smooth Finish…. No funky after taste to mask the their premium coffee! We listened to our Barista's!!! Visit www.costellinis.com today to see what’s what they had to say! See us at booth # 425 See our ad on page 31

Crossroads Espresso

541.344.4600 www.coffeestuff.com Many machines look the same on the outside...but make sure you ﬁnd out what is under the hood when making your machine purchasing decisions. See us at booth # 422 See our ad on page 5

Cupcoat Expressions Inc

905-277-3313 www.cupcoats.com REDUCE your footprint...REUSE your Cupcoat! ECO-Friendly, Washable, reusable fabric Cupcoats! Reduce double cupping and paper cup covers. Help us divert Million's of pounds of garbage, reuse your Cupcoat! Insulated for hot and cold beverages, they ﬁt most 12,16,20 oz cups. Available in a wide selction of fabrics, FASHION, seasonal, holiday, childrens, positive expressions and more. Make a statement and CUSTOMIZE them with your company logo. Gift card Cupcoats now avialable, with gift/coffee card pockets. All Cupcoats also come with STIX TO GO. It's only a small thing, but at least it's something www.cupcoats.com 905.277-3313 info@cupcoats.com See us at booth # 844 See our ad on page 28

Design & Layout Services

800.471.8448 www.designlayout.com Since 1996, Design & Layout Services has worked with over 600 clients interested in opening a café or starting a coffee shop. Services include ﬂoor plan design, health department coordination, construction documents, cabinetry and equipment sales. Services available nationwide. See us at booth # 606 See our ad on page 39

Double Team Inc.

650.997.3168 www.double-team.com Double Team Inc. is one of the manufacturers. We aim to provide high-quality products and services to our customers. We are now providing coffee sleeves and slide-lock lids. Both products are patent pending and ﬁt 10-20 oz cups. We make white and 100% recycled kraft paper sleeves. They are both vehicle cup holder friendly. Custom print and stock items are available. Our slide-lock lids are colorful and attractive. The lids, in white or black color, are designed to eliminate spills and keep your coffee hot. See us at booth # 1205 See our ad on page 33

Elevation Coffee Traders

303.922.3104 www.elevationcoffeetraders.com Expect more from your Coffee Roaster. Award-winning coffee is only the beginning. Quality, consistency, and experience create the long-term loyalty that fuels your success. When you partner with Elevation Coffee Traders you are teaming with a long line of coffee experts that understand every aspect of your business. Consider us your one-stop resource for helping with the everyday challenges of operating a successful independent coffee house. So whether coffee is the primary focus of your business or simply a ﬁnishing touch, we can help you compete against the big guys. We don’t just sell beans, we deliver coffee shop success. See us at booth # 1317 See our ad on page 33

Ella Scones

866.634.7968 www.foodengr.com call for samples : 1-866-6347968 (1-866-MEISYOU) See us at booth # 628 See our ad on page 28

F.C. Dadson, Inc.

920.757.1486 www.fcdadson.com F.C. Dadson, Inc., is a national designer, manufacturer, and installer of retail environments and displays. We specialize in creating attractive, yet functional solutions that perfectly address our clients' wants and needs. With our custom capabilities and growing list of services, there's really no limit to what we can do. See us at booth # 204 See our ad on page 31

800.246.0375 www.filterlid.com The Filter Lid™, winner of CoffeeTalk’s 2007 World Tea Expo Best of Show Award, is revolutionizing the hot beverage industry! Convenient, simple and profitable, the Filter Lid ™ creates incremental sales of both coffee and tea. To capture sales from loose tea lovers, there is now the ability to offer gourmet tea to go at less than half the cost of the leading gourmet tea bag. Simply add loose leaf tea, hot water and snap on the Filter Lid™ - it steeps in the cup while you’re on-the-go. Same for French Press coffee! The Lid also reduces sloshing and helps keep drinks hotter, longer – a big benefit for both coffee and tea drinkers! Don’t miss out on this truly revolutionary hot new product! Booth #1054 See us at booth # 222 See our ad on page 3

Garden Gourmet Fine Foods

604.607.1208 www.privatelabelsyrups.com At CE ORGANICS we believe in a simple truth ..your FAIR TRADE ORGANIC COFFEE deserves a FAIR TRADE ORGANIC SYRUP. And we deliver deliciously on that pledge with ﬂavors this fall from VANILLA to HAZELNUT, CHOCOLATE, ALMOND and CARAMEL. Kettle cooked in small batches CE ORGANICS sources its raw ingredients from organic fair trade producers to create fullbodied and balanced taste with a palate pleasing honey like ﬁnish. Add an extra measure of Fair Trade sweetness to your favorite beverage. It's the right choice! See us at booth # 14 See our ad on page 31

International Paper Foodservice Business

800.537.4141 www.ipfoodservice.com We can meet all of your disposable foodservice packaging needs - stop by and see us at the show or viisit our virtual stock room at JavaStock.com. It's the one-stop location where independent coffeehouse operators can easily order hot cups and lids, as well as other disposables, anytime around the clock. www.ipfoodservice.com/JavaStock See us at booth # 600, 632 See our ad on page 19

Java Jacket

800.208.4128 www.javajacket.com Java Jacket is the best insulating coffee sleeve on the market and comes in white and natural Kraft. Our sleeves ﬁt 8-20oz. cups with several custom printing options available. Our Sleeves are recyclable, reusable, and earth-friendly. In addition we also make casino wraps, soup sleeves, and joe to go boxes, and can do some special custom print sizes. Our Jackets are great for advertising as well. See us at booth # 922 See our ad on page 13

Katri Inc.

877.231.3470 www.katriinc.com Katri Inc, is a supplier of branded merchandise to independent coffeehouses and retailers throughout the US.page We work closely with our clients to understand their goals and their customer base so that we can and provide solutions that reach beyond traditional marketing methods.page We hope to have the opportunity to working with you soon.page Please visit our website at www.katriinc.com. Or feel free to call us at (206) 762 – 2784 See us at booth # 828 See our ad on page 6

Michaelo

800.545.2883 www.michaelo.com Customers have relied upon Michaelo Espresso for top quality commercial espresso machines, espresso carts, distinguished national service, and barista accessories for 25 years. Michaelo imports world-renowned La San Marco espresso machines & grinders and the award-winning Caﬁna c5 Superautomatic espresso machine. Visit www.michaelo.com to order genuine factory parts online! Established. Dedicated. Versatile. Uniquely Michaelo. See us at booth # 917, 1016 See our ad on page 15

Mont Blanc Gourmet

800.877.3811 www.montblancgourmet.com Mont Blanc Gourmet offers a complete product line for the specialty coffee and beverage industry. Our Classique syrups and sauces are available in regular and sugar-free varieties. Cold Fusion, offers a cost effective, liquid base for frozen mochas and lattes. Also on the menu is Haute Chocolat, a decadent and versatile drinking chocolate that can be warmed and served or used as a base for countless drink and dessert menu items. Call Mont Blanc for high quality products with less waste and preparation time for your staff and great taste for your customers. See us at booth # 401, 403 See our ad on page 17

Rocket Man, Inc. 800.921.0199 www.rocketman.com See us at booth # 834 See our ad on page 35

Selbysoft, Inc.

JAPANESE GREEN TEA

800.454.4434 www.selbysoft.com SelbySoft is a leading provider of POS Systems to the Coffee & Tea market. SP-1 For Coffee & Tea is the easiest to use, most powerful POS system you will ever need. With the graphical, picture oriented Zero Training order screen to the From our free gift and loyalty system to our comprehensive reporting system, you will quickly see the beneﬁts. Call SelbySoft at 800-454-4434 to see how we can help you! See us at booth # 1105, 1107 See our ad on page 31

www.CoffeeTalk.com

800.311.7275 www.silvercupcoffee.com Award-Winning Coffee, Fresh roasted to order. Dedicated to increasing your bottom lilne and growing your business. Call our fﬁce or visit our website to talk to our staff of coffee geniuses today. Our beans mean business. See us at booth # 517, 519, 616, 618 See our ad on page 37

Solo Cup Company

800.367.2877 www.solocup.com Solo® Cup Company continually moves forward to offer you the most innovative, market driven single-serve products. From our new snap-tight Traveler® lids to Insulated Hot Cups and Bare™ eco-forward™ products, we can provide you with the ultimate solution for your specialty beverages. In addition, our full line of premium Hot and Cold Cups allows you to select the perfect disposable cup to showcase your beverage offerings. Choose from specialty coffee prints such as Tuscan Café, Bistro™ and Mistique®, or our new Symphony™ design. See us at booth # 902,904 See our ad on page 9

The Espresso Shopper

888.580.3639 www.theespressoshopper.com The Espresso Shopper offers thousands of products from the premier brands as well as those that can be hard to find. Gosh that's Good; Monin and Cappuccine just to name a few. The Espresso Shopper prides itself on its very efficient and reliable delivery service, offering virtually everything you need to run an espressobased business. The Espresso Shopper is your custom shopping and delivery service. We will help you find ways to save time, keep your customers coming back, and allow you the free time that you deserve as a business owner. See us at booth # 102 See our ad on page 29

The Good Cow Company

208.884.8654 www.goodcow.com Good Cow produces fresh and aseptic concentrated milks and beverages for the coffee industry. Our milks have no added hormones, have the highest quality standards, are direct farm sourced, space efﬁcient, and cost effective. Our milks achieve a 30 day fresh and 180 day aseptic shelf life. We have our own proprietary dispensing technology which includes programmable portion control for improved management of milk usage. See us at booth # 317, 416 See our ad on page 29

Universal Stone America, LLC

386.366.0034 www.universal-stone.com Introducing a European favorite! An all-natural cleaning product that does what others can’t. This unique, certiﬁed non-toxic and fully bio-degradable cleaning product works wonders on permanent marker, baked on grease, hard water deposits, road grime, oxidation, tarnish and much more. Of particular interest is its ability to clean and polish metals, including silver and brass, quickly and effortlessly. Vinyl and leather are also gently cleaned without acidic damage. This patented formula has just 6 ingredients, all food-grade. A shoo-in for use around children, food products and asthma/allergy sufferers. Fantastic for: Kitchens, Playrooms, Autos & Boats, Jewelery, Sporting Equipment, Restaurants See us at booth # 11 See our ad on page 29

Visions Espresso Services

206.623.6709 www.visionsespresso.com/ Visions Espresso Service has been in Seattle providing quality espresso machines, brewing equipment, grinders, parts and service since 1986. We carry a full line of hard to ﬁnd espresso accessories at the best possible pricing. Our goal is to save you time, money and enable you to make the best possible specialty beverages for your customer. Please let us know if we can help you in anyway. Great Products and Service is Our Business! See us at booth # 622, 624 See our ad on page 33

Vita-Mix Corporation

800.437.4654 www.vitamix.com/foodservice Since 1921, the Vita-Mix® Corporation has been a leader in blender technology. As a recognized leader and the blending expert in the foodservice industry, operators have come to rely on the Vita-Mix brand name for the very best in blending equipment. Our innovative commercial drink, ice-portioning, and food blenders are used in major restaurant chains, smoothie shops, nightclubs, coffee shops, hospitals, culinary art schools and institutions. Reliable, powerful Vita-Mix blenders will improve your speed of service to reduce customer wait-time, handle dense ingredients quickly and easily, and provide a consistently smooth drink that enhances your customers’ experience. See us at booth # 633, 635 See our ad on page 39

Walker Coffee Trading Company

SÁ Japanese Green Tea

206.774.0905 www.sugimotousa.com SÁ Japanese green tea was launched in 2008 to introduce consumers in the United States to authentic, exceptional-quality Japanese green tea. We have established reputation with over 60 years experience in perfecting the art of tea making artistry. President Hiroyuki Sugimoto is known as the Tea Maestro and is the recipient of numerous awards for his green tea expertise. He has twice received the Japanese Agricultural Minister Award. In 2008, our Genmai cha was selected as the best tea in the blended/ﬂavored green tea category at the World Tea Championship. Experience the difference. See us at booth # 224 See our ad on page 33

Silver Cup Coffee

877.302.6333 www.walkercoffee.com Walker Coffee Trading L.P. is a family ﬁrm with over 20 years of experience in the green coffee business. Our shareholders all come from families who have been involved in some capacity in the coffee business for over three generations. Together we are made up of coffee farmers, millers, exporters, traders and importers. We are dedicated to not only providing the highest quality green coffee and customer service, but also to building and maintaining long term relationships with our customers and suppliers. We believe in bringing producers and roasters closer together because they are our partners in the coffee business. Our unique ability to communicate with an industry wide perspective allows us to convey the whole story to our customers. See us at booth # 626 See our ad on page 35

Wega USA

336.662.0766 www.wegausa.com See us at booth # 501 See our ad on page 23

CoffeeTalk

September 2008

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February 20-22, 2009 at Navy Pier www.CoffeeTalk.com

September 2008

CoffeeTalk

chocolate

There is No Wrong Way to Do Chocolate By Tracy Ging

It was tempting to simply write…chocolate, offer it, a lot of it, and you can do no wrong. It really does seem to be almost that easy. Chocolate is universally adored, pairs perfectly with coffee beverages, and has earned a new healthful position in consumers’ minds. People want their chocolate and by focusing on quality, providing a good selection, and adding in a few surprises every now and then, you can be sure to give them exactly what they want. But if that seems too broad, then here are some things your customers will deﬁnitely respond to:

increasingly diverse and as people become more aware of global issues, they are more apt to experiment with new ﬂavors and will want to understand more about the products they enjoy. It pays to be educated and hey, there are worse tasks than becoming intimately informed about chocolate. (7) Finally, Share the Love Ken Strong, Vice President of Totally Chocolate, discussed the many options they offer for custom labeled chocolate and also the trend he sees towards chocolates to share. A chocolate treat is the perfect gift and when that gift can extend throughout an ofﬁce, business, or other organization, even better. As you build your loyal base of chocolate consumers, a promotion opportunity to consider is reaching out and sharing the love of chocolate to your community.

(1) Bite Sized Options Heather Sears, Director of Marketing & Sales for Galaxy Desserts, sums it up well, “There’s little reason to say no when they [chocolates} are small portion and low cost.” Bite-sized chocolates are the perfect impulse, add-on, can’t resist item. A number of companies are introducing bite-sized options as well as provide merchandising support so retailers can offer a good selection near the register.

Regardless of the strategy you employ, with chocolate, there is no wrong approach. CT

Chocolate Directory

(2) Free Samples Who doesn’t love a free sample? It seems retailers don’t because it is one of the most effective strategies for building sales, yet not employed frequently enough. In the case of chocolate, I think some retailers are hesitant for fear of giving away the milk, or (get ready for the bad pun now) milk chocolate, for free. But giving it away, or some away anyway, is actually the best way to entice consumers to buy the cow. Brian McElrath, Chocolatier for B.T. McElrath Chocolatier, Inc., stresses the importance of sampling and education, “customer satisfaction and a sense of value = loyalty and return business.” (3) Rich, High Quality Chocolates Jeff Alexander, Vice President of Koppers Chocolate, reminds us, that “consumers are becoming increasingly sophisticated about chocolate, about the quality of the chocolate, developing a taste for rich dark chocolate, knowing about various types of chocolate beans, percentages, and the like.” Quality products are always important in a business and chocolate is most certainly not the place to skimp. (4) Layer it On The mocha has long been a coffeehouse staple, but that doesn’t mean there isn’t room to continue to experiment. Paul Maxwell from Beyond The Bean Ltd reviewed their line of drinking chocolates and syrups and it is clear that there are plenty of options to create some exciting new variations of this long-time favorite. It’s also important to remember that for many, when they choose to indulge, they really want to indulge so don’t be afraid to layer different chocolate sauces in a drink, drizzle sauce over the top and offer a bite sized piece of chocolate on the side. (5) Understand Your Options While dark chocolate has earned some amazing press of late, no amount of health news can offset that fact that a large percentage of the population are watching their diets more closely. Tracey Downey of My Chocolate offers Gluten Free and Casein Free, Vegan, and Low Glycemic lines, to speak to the special dietary needs of a growing number of individuals. As she points out, a retailer can use these specialty/functional chocolates to give these customers options in which they might not otherwise be able to partake…because there could be nothing worse than abstaining from chocolate. (6) Explore the World Irene Szyliowicz, President of Mont Blanc Gourmet, commented on their strategy which is to constantly innovate and “explore the market for new ideas which might appeal to our customers.” Among those ideas include single origin chocolates and ethnic varieties, such as Mexican-spiced chocolates. As the population becomes

Allann Bros. Coffee Co., Inc.

541.812.8000 www.allannbroscoffee.com Albany, OR

Allie's Edibles LLC

Donsuemor, The Madeleine Cookie Company

888.420.4441 www.donsuemor.com Alameda, CA

Monin Gourmet Flavorings 800.966.5225 www.monin.com Clearwater, FL

Mont Blanc Gourmet 800.877.3811 www.montblancgourmet.com Denver, CO

888.463.8543 www.alliesedibles.com Carlsbad, CA

Downey's Chocolates

Asher's Chocolates

Moonstruck Chocolate Co. Emily's Chocolates/AMES Inter- 503.247.3448 www.moonstruckchocolate.com national Portland, OR

800.223.4420 www.ashers.com Souderton, PA

Astor Chocolate Corp 732.746.1128 www.astorchocolate.com Lakewood, NJ

877.815.0814 www.MyChocolateFix.com Laguna Niguel, CA

888.469.2637 www.emilyschocolates.com Fife, WA

Galaxy Desserts

Barry Callebaut USA

800.225.3523 www.galaxydesserts.com Richmond, CA

Beyond the Bean

800.877.9338 www.ghirardelli.com San Leandro, CA

856.663.2260 www.barry-callebautcom Pennsauken, NJ

44 1179533522 www.beyondthebean.com Bristol, Avon

British Wholesale Imports, Inc.

818.991.6644 www.britishwholesaleimports.com Westlake Village, CA

Chocolate Fantasies 920-803-8566 www.chocolatebreak.com Sheboygan, WI

Chocolate Graphics International Franchising LLC 714.259.0745 www.chocolategraphicsoc.com Tustin, CA

Chuao Chocolatier 888.635.1444 www.chuaochocolatier.com Carlsbad, CA

Cocoa Pete's Chocolate Adventure 253.232.9464 Tacoma, WA

Costellini's

888.889.1803 www.costellinis.com Bellevue, WA

Gosh That’s Good Chocolate

800.959.1131 www.sfsignature.com Tacoma, WA

888.848.4674 www.goshthatsgood.com Salem, OR

Guittard Chocolates

800.468.2462 www.guittard.com Burlingame, CA

Hershey's Food Service 717.534.7216 www.hersheys.com/foodservice Hershey, PA

Innovative Life Sciences 866.944.2840 www.heartchocolate.ca Toronto, Ontario

Jer's Handmade Chocolates 858.792.2287 www.jers.com Solano Beach, CA

888.676.3832 www.jetsmoothies.com Waukesha, WI

www.CoffeeTalk.com

sweetriot

917.304.8991 www.sweetriotcom New York, NY

The Chocolate Traveler 800.819.1989 www.thechocolatetraveler.com North Hollywood, CA

The San Francisco Chocolate Factory 415.677.9194 www.sfchocolate.com San Francisco, CA

Torani/R. Torre & Company

800.775.1925 www.torani.com South San Francisco, CA 415.506.3000 www.tornranch.com Novato, CA

Koppers Chocolate Specialty Co., Totally Chocolate 360.332.3900 Inc.

Dagoba Chocolates

Dilettante Chocolates

SF Drinking Chocolate

JET Smoothies & Beverage Bases Torn Ranch

802.864.1808 www.lakechamplainchocolates.com Burlington, VT

800.482.0281 www.dilettante..com Seattle, WA

Scharffen Berger Chocolate Maker 510.981.4054 www.scharffenberger.com Berkeley, CA

Da Vinci Gourmet

800.393.6075 www.dagobachocolate.com Ashland, OR

866.857.3837 www.petesgourmet.com Central Point, OR

Ghirardelli

800.325.0026 www.kopperschocolate..com New York, NY

800.640.6779 www.davincigourmet.com Waukesha, WI

Pete's Gourmet Confections

Lake Champlain Chocolates

www.totallychocolate.com Blaine, WA

Valrhona

310.277.4092 www.valrhona.com Los Angeles, CA

Xocai Healthy Chocolate Madelaine Chocolate Novelties, 619.223.0501 www.chocolate4coffeelovers.com/ Inc. San Diego, CA

718.945.1500 www.madelainechocolate.com Rockaway Beach, NY

CoffeeTalk

September 2008

www.CoffeeTalk.com

September 2008

CoffeeTalk

private labeling

Build Your Own Brand through Private Labeling By Jeff Cohn, CEO and Chief Brand Strategist; Cohn Marketing, Inc

Years ago, specialty retailers and other coffee purveyors were somewhat limited in the products they used to make and serve their drinks. They had to utilize whatever products were available to them through local distribution. However, private label products have grown in recent years and coffee retailers now have a wide variety of products that can offer their own label, thereby building their own brand. A brand is your distinction in the marketplace. It is not a logo nor is it an ad. Your brand is the feeling you create for your customers. Private label solutions are increasing and help you create that brand distinction for your business. As Klif Borja of Visions Espresso Service says, “Private labeling helps retailers build consumer awareness. The more a consumer is exposed to a company’s label, considering they had a good experience, the more likely they’ll relate to it and feel comfortable doing more business with that company.” In this case, the company is the retailer’s own brand. Robert Kraeuter of Kaffe Magnum Opus points to the advantages of retailers adapting to more private label offerings. “Retailers benefit from private label in some instances by providing uniqueness in their marketplace. Case in point would be a Biloxi coffee retailer taking their traditional breakfast blend and renaming that coffee to something more significant in their geographic area like ‘Mississippi Morning Blend.’ ” Numerous manufacturers are assisting small and large coffee operators with private label programs. Michael Szyliowicz, Chocolatier at Mont Blanc Gourmet in Denver, describes two approaches his company offers for private label programs, depending on volume and scope. “We have the capability to re-label our own line of quality syrups to allow smaller businesses the ability to build their own brands. Moreover, for larger customers with something specific in mind, we offer custom formulation. That allows their businesses to create their own unique products, as well as showcase their brand. Mont Blanc provides everything from R&D to production and packaging.” The evidence is strong that a comprehensive private label strategy can play a role in helping retailers build their businesses and their brands. According to private label industry sources, private label growth has outpaced that of branded competitors the past four out of five years, accounting for more than $50 billion in sales since 2002. Continued growth is expected to be focused on premium high-quality products positioned against nationally known category leaders. In a nationwide Ipsos-MORI study, seven out of ten shoppers believe private label products are as good — if not better — than their national brand counterparts. Retailers in all areas of focus are using private label brands to win the loyalty of their customers, enhance their customer relationships, and strengthen their overall brand.

s s

corporations that also produce national brands. -AJOR RETAILERS AND WHOLESALERS OFTENTIMES OWN THEIR OWN MANUFACTURING facilities and provide store brand products for themselves. 2EGIONAL BRAND MANUFACTURERS PRODUCE PRIVATE LABEL PRODUCTS FOR SPECIlC markets.

Mont Blanc’s Szyliowicz says that their entire program is structured to help retailers increase sales, visibility and differentiation without having to actually enter the manufacturing business. “We work hard to help our business partners profit from current beverage trends. This year, two of our clients experienced double-digit sales growth with the sale of specially formulated sugar-free chocolate syrups. Mont Blanc runs a high volume, economically efficient business that benefits its clients. For example, we are able to produce products in nine geographic locations, which cut shipping costs dramatically.” Diane Guslander, President and General Manager of Great Northern Coffee, adds this perspective: “Smaller coffee businesses, hotels and restaurants don’t want to start a second business roasting coffee. With private label products from Great Northern, they reap the benefits of having their own experienced, high quality roaster.” One of the best benefits of a comprehensive private label program is the consistency that is provided to the end user, your customer. “Private labeling diminishes a number of concerns such as quality control, performance, and overall product integrity. The client can focus on marketing their new product and brand name,” said Rodney Carmer of Cirqua Customized Water. This builds the overall quality of experience provided to your customers. Bonnie Itzig, owner of Globex America, confirms the theory. “Oftentimes, customers taste your products and want to have that same experience at home. Private label products for sale to consumers are a profitable way for already established brands to extend their reach.” It all adds up to brand differentiation for your business. Small and mediumsize coffee retailers can now partner with private label programs to set themselves apart from the other competitors in their market and contribute to sales success. Says Mont Blanc Gourmet’s Szyliowicz, “Great-tasting and distinctive quality drinks are paramount to successful coffee businesses – ours and our clients.” Perhaps now is the perfect time to create your private label strategy for your business and move one step forward towards building your brand with your existing and new customers. CT

Manufacturers of private label/store branded products for retailers can be broken into four groups. s

,ARGE NATIONAL BRAND manufacturers utilize their expertise and excess plant capacity to supply private label clients. 3MALL QUALITY manufacturers that specialize in niche product lines, producing store brands almost exclusively. These manufacturers might be part of larger

Michael Szyliowicz, Chocolatier of Mont Blanc Gourmet www.CoffeeTalk.com

Jeff Cohn is CEO and Chief Brand Strategist of Cohn Marketing, a brand marketing and PR firm located in Denver, CO. Jeff is one of only 25 Certified Brand Strategists in the U.S.A. He is a nationally recognized speaker and consultant on marketing and brand development with more than 25 years of experience in diverse industries including specialty coffee, real estate, hospitality, and tourism. Jeff’s work has won numerous national and international marketing awards and has helped small and large companies find their brand distinction leading to business success.

See a list of private label vendors on page 22

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September 2008

CoffeeTalk

Private Label Directory

Ella Scones 866.634.7968 www.foodengr.com Woodland, CA

Java Jacket 800.208.4128 www.javajacket.com Portland, OR

Paris Brothers, Inc. 816.455.4188 www.parisbrothers.com Kansas City, MO

Entner-Stuart Premium Syrups 800.377.9787 www.entnerstuartsyrups.com Albany, OR

JavaMania Coffee Roastery Inc. 888.280.5282 www.javamaniacoffee.com Loves Park, IL

Parisi Artisan Roasters 816.455.4188 www.parisicoffee.com Kansas City, MO

Equator Estate Coffees & Teas, Inc. 800.809.7687 www.equatorcoffees.com San Rafael, CA

Joy Brazil Coffee Inc. 212.874.6906 www.mybraziliancoffee.com New York, NY

Prairie City Bakery 847.573.9640 www.pcbakery.com Vernon Hills, IL

Espresso Outfitters 800.927.6885 www.espressooutfitters.com Crofton, MD

Juice Bar Solutions 415.382.6535 www.smoothieessentials.com Novato, CA

PT’s Coffee Company 785.862.JAVA www.ptscoffee.com Topeka, KS

Espresso Parts Northwest 360.357.7781 www.espressoparts.com Olympia, WA

Julian Coffee Roasters 317.247.4208 www.juliancoffee.com Indianapolis, IN

QuickLabel Systems 401.828.4000 www.QuickLabel.com West Warwick, RI

Espresso Supply, Inc. 800.782.6671 www.espressosupply.com Seattle, WA

Kaffe Magnum Opus, Inc. 800.652.5282 www.kmocoffee.com Millville, NJ

Qumfort Qreations 866.710.7833 www.qumfortqreations.com Sammamish, WA

Fabri-Kal 267.385.8052 www.f-k.com Kalamazoo, MI

Katri Inc. 877.231.3470 www.katriinc.com Seattle, WA

SF Drinking Chocolate 800.959.1131 www.sfsignature.com Tacoma, WA

Coffee Holding Co. 800.458.2233 www.coffeeholding.com Brooklyn, NY

Filter Lid, LLC 800.246.0375 www.filterlid.com Lees Summit, MO

Kohana Coffee 512.904.1174 www.kohanacoffee.com Austin, TX

Silver Cup Coffee 800.311.7275 www.silvercupcoffee.com Lynnwood, WA

Coffee Inventions 949.360.8032 www.coffeeinventions.com Mission Viejo, CA

First Colony Coffee & Tea 800.446.8555 www.firstcolonycoffee.com Norfolk, VA

Latitude 23.5 Coffee & Tea 877.260.9212 www.latitudecoffee.com Sarasota, FL

SLO Chai 877.324.7832 www.slochai.com Atascadero, CA

Coffee Klatch Roasting 877.455.2824 www.klatchroasting.com San Dimas, CA

Flamenco Organic Coffee Co. 612.728.7208 www.uppermidwestgourmet.net Minneapolis, MN

Leopard Forest Coffee Co. Inc. 864.834.5500 www.leopardforestcoffee.com Travelers Rest, SC

Solo Cup Company 800.367.2877 www.solocup.com Highland Park, IL

Coffee Prophets Consulting Group 800.206.6930 www.coffeeprophets.com El Paso, TX

Flavor Shot 800.597.2326 www.flavorshot.net Deptford, NJ

Liss America 315.986.7685 www.liss-america.com Macedon, NY

Stauf’s Coffee Roasters/Cup O’ Joe 800.778.2837 underconstruction Columbus, OH

Concordia Coffee Systems 800.995.9019 www.concordiacoffee.com Bellevue, WA

Fres-co System USA, Inc. 215.721.4600 www.fresco.com Telford, PA

Magnum Systems 913.362.1710 www.magnumsystems.com Kansas City, KS

Stirling Gourmet Flavors 800.332.1714 www.stirling.net Renton, WA

Cool CorC 901.333.1367 www.coolcorc.com Memphis, TN

Geo Pak Imports Inc. 707.935.8439 www.geopakimports.com

Massimo Zanetti Beverage USA, Inc 757.215.7366 www.mzb-usa.com Portsmouth, VA

Tetra Pak Inc. 847.955.6000 www.tetrapakusa.com Vernon Hills, IL

Cortez Coffee Roasters 800.992.6782 www.cafecortez.com Tempe, AZ

Georgia-Pacific Food Services Solutions (Dixie) 800.257.9744 www.dixiefoodservice.com Atlanta, GA

Michaelo Espresso, Inc. 800.545.2883 www.michaelo.com Seattle, WA

The Buena Vista Roastery 719.395.4991 www.buenavistaroastery.com Buena Vista, CO

Midwest Custom Roasting 402.330.6368 customroasting.com Omaha, NE

Torn Ranch 415.506.3000 www.tornranch.com Novato, CA

Millrock 800.645.7625 www.millrock.com West Bridgewater, MA

Twist Stir 800.597.2326 www.twiststir.com Deptford, NJ

Mont Blanc Gourmet 800.877.3811 www.montblancgourmet.com Denver, CO

Visions Espresso Services 206.623.6709 www.visionsespresso.com/ Seattle, WA

Mountain State Golden Roast, LLC 303.868.4454 www.msgoldenroast.com Englewood, CO

Walters Bay 866.922.8327 www.waltersbay.com Austin, TX

Harney & Sons Fine Teas 800.832.8463 www.harney.com Salisbury, CT

Mrs. McDougalls Roasting House LLC 941.276.0381 www.roastinghousecoffee.com Port Charlotte, FL

White Coffee Corp. 800.221.0140 www.whitecoffee.com Long Island City, NY

Hilo Coffee Mill 808.968.1333 www.hilocoffeemill.com Kurtistown, HI

Northwest Label Design Inc. 206.282.5568 www.nwlabel.com Seattle, WA

Honduras Coffee Company 877.466.3872 hondurascoffeecompany.com Stuart, VA

Nossa Familia Coffee 800.525.1610 www.familyroast.com Portland, OR

Java Frost 800.676.3661 www.javafrost.com Ventura, CA

Palazzolo’s 800.443.5286 www.4gelato.com Fenville, MI

Adagio Teas 973.356.7984 www.adagioxl.com Berkeley, CA

Caruso’s Coffee 440.546.0901 www.carusoscoffee.com Brecksville, OH

Allann Bros. Coffee Co., Inc. 541.812.8000 www.allannbroscoffee.com Albany, OR

CE Organics/ Garden Gourmet Fine Foods 604.607.1208 www.privatelabelsyrups.com Langley, BC

America’s Food Technologies, Inc./AMFOTEK 708.532.1222 www.amfotek.com Tinley Park, IL

Chesapeake Bay Roasting Company 800.927.6885 www.cbayroasting.com Crofton, MD

Ampac Flexibles 800.543.7030 www.ampaconline.com Cincinnati, OH

Choice Organic Teas/Granum, Inc. 206.525.0051 www.choiceorganicteas.com Seattle, WA

Art of Tea 310.360.1323 www.artoftea.com Beverly Hills, CA

Cirqua Customized Water 805.987.7372 www.cirqua.com Camarillo, CA

BaristaWorks 800.965.0626 www.baristaworks.com Collierville, TN

Clovernook Center for the Blind and Visually Impaired 800.728.5062 www.clovernook.org Cincinnati, OH

BD Imports, Inc. 815.639.9298 www.bdimports.com Rockford, IL Bellissimo Coffee Info Group 800.655.3955 www.espresso101.com Portland, OR Biscottea 425.313.1993 www.biscottea.net Issaquah, WA Brevita Cooperative 360.722.7459 www.eabrevita.com Camano Island, WA Brewmatic 800.421.6860 www.brewmatic.com Torrance, CA BriteVision 877.479.7777 www.britevision.com San Francisco, CA Brugo Mug by Jolex 708.952.4700 www.brugomug.com Oak Lawn, IL Cafection/Avalon-Whole Bean Single Cup Brewers 800.561.6162 www.cafection.com Quebec, Quebec Cafetto USA 785.550.6802 www.cafetto.com Lawrence, KS Calson Industries 888.929.2378 www.calsonindustries.com Kent, WA Canterbury Coffee Corp. 604.270.2326 www.canterburycoffee.com Richmond, BC Capitol Cups, Inc. 334.321.3302 www.capitolcups.com Auburn,, AL Cappuccine, Inc. 800.511.3127 www.cappuccine.net Palm Springs, CA Carolina Coffee Roasting Company 800.457.2556 carolinacoffee.com Greensboro, NC Carrie Cups 706.373.2442 www.CarrieCups.com Evans, GA

Costellini’s 888.889.1803 www.costellinis.com Bellevue, WA Cup-A-Round 519.541.1735 www.cuparound.com Cupcoat Expressions Inc 905.277.3313 www.cupcoats.com Mississauga, Ontario Custom Retail Solutions 888.474.4785 www.mytruecard.com The Woodlawn, TX Double Team Inc. 650.997.3168 www.double-team.com Daly City, CA Durango Coffee Company 800.748.2275 www.DurangoCoffee.com Durango, CO Durham Industries Ltd. 585.218.8610 www.durhamltd.com Pittsford, NY Eco-Products 303.449.1876 Boulder, CO

Globex America 214.353.0328 www.cavallinicoffee.com Dallas, TX Great Northern Coffee Co., Inc. 800.216.5323 www.greatnortherncoffee.com Jackson Hole, WY Growers Direct Coffee Company, Inc. 510.204.9424 www.growersdirectcoffee.com Berkeley, CA Gruppo Cimbali S.p.A. / USA, Inc 312.265.8100 www.cimbali.us Chicago, IL

www.CoffeeTalk.com

Wild Card Roasters 800.328.1178 www.wildcardroasters.com Everyville, CA Zenith Specialty Bag Co., Inc. 800.962.2247 www.zsb.com City of Industry, CA Zingermans Coffee Roaster 734.929.6060 www.zingermanscoffee.com Ann Arbor, MI

September 2008

CoffeeTalk

www.CoffeeTalk.com

September 2008

Report

CoffeeTalk

Chocolate Loves Coffee! By Joan Nielsen

- from the fields

Artisanal Farms, Roasters and Independent Shops BACKGROUND: Chocolate and Coffee: an ideal marriage between two

foods of the gods! And the minister of this perfect union is a talented, charming woman who understands the challenge and passion inherent in getting this pair together. Not just another pretty face however, Ginger Elizabeth Hahn has a rock solid, professionally trained background in the dessert field of cuisine. She studied pastry for two and a half years at The Culinary Institute of America in Hyde Park, went on to intern with master chocolatier, Jaques Torres, and even served her pastries at The James Beard House. All this, before she became pastry chef for a number of prestigious restaurants in Chicago and finally back home in California. Yet Ginger always had a guiding directive that kept her moving forward, working and saving to open Ginger Elizabeth’s Chocolates. And here she resides, in a trendy downtown neighborhood of Sacramento, near the State Capitol Building, as an artisanal chocolatier extraordinaire in her own chocolaterie!

STATS:

Ginger Elizabeth’s Chocolates 1801 L Street, Suite 60 Sacramento, CA 95811 916.706.1738 www.gingerelizabeth.com Ginger Elizabeth Hahn, Chocolatier / Owner

CAFÉ ENVIRONMENT: Cool, clean and sleek, befitting the environment that fine quality chocolate demands, Ginger Elizabeth’s doors open into a mouth watering world of filled chocolates and truffles, pastries and cakes, chocolate bars and barks, pate de fruits and cookies called Parisian Macarons (not a macaroon). With the help of her husband Tom Hahn, she has designed a shop that allows her customers a window into her kitchen—a brave move that exposes herself and her staff to scrutiny that not many chocolatiers welcome! The upside however, is the feeling that you are truly getting a whole chocolate experience when ordering; you not only see the gleaming glass shelves lined with temptations, you see the labor going on behind those tasteful bites.

FLAVOR PROFILES: The welcome surprise amongst all of this delicious enticement is the strong and grounding presence of coffee. Besides serving Espressos to compliment her confections, the flavors of coffee within her individual chocolates and pastries shine through. Coffee on its own, chocolate on its own—wonderful stuff. However, it is rare indeed, to find a balanced combination of two of the world’s most popular flavors. Four of Ginger’s offerings fill that bill. First, there is a most intriguing confection: a Yirgacheffe White Chocolate. This is made by infusing whole Yirgacheffe coffee beans in cream, mixing the strained infusion (she calls white coffee), into white chocolate that has been boosted with a little finely ground and brewed coffee, Kahlua and butter. After and letting the resulting ganache rest until solid, it is cut into squares that are enrobed with a fine dark chocolate coating and marked with a signature swirling white chocolate top. WOW! The taste is a creamy, subtle, precious

blending of those two lovely flavors of chocolate and coffee. Can it get any better? Wait, there’s the premiere pastry offering: Café Crèmeux. This chilled dessert is a whipped chocolate Crème Anglaise—denser than a mousse but lighter than a pudding—molded around an espresso dark chocolate flourless cake center that sits atop an orange scented shortbread cookie. Then the whole decadent thing is enrobed with a milk-chocolate-coffee-flavored shell. Not enough chocolate and coffee? How about this satisfying indulgence on a hot day: a Parisian Chocolate Macaron Sandwich with Espresso Ice Cream. (The ice cream is homemade too, of course.) Or maybe try something light: a Coffee Caramel Macaron. This petite treat is an ethereal, fragile, and delectable almond “cookie” filled with a soft coffee and caramel flavored center. WHEW! (As if all of this were not enough, during this visit, her mother brought in fresh plums for a tart-sweet Family Plum Tree Macaron!)

FIELD NOTES: Besides making everything from scratch, (no extracts or artificial flavors allowed), Ginger uses freshly roasted coffees from a neighboring coffee roaster/retailer, Old Soul Company. Her choice supports local coffee friends and insures that she gets exactly the coffees that she wants. (She is currently working out a chocolate bar made with the addition of roasted espresso beans, experimenting with different single origins.) As I contemplate the teethscrape-marks left through the silky centers of Ginger Elizabeth’s chocolate and coffee confections (a sign of a perfect ganache), I sigh with the sad knowledge that I do not live in Sacramento. Dear Ginger: please keep up the great work so you can open closer to all of us chocolate and coffee fanatics! CT

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September 2008

CoffeeTalk

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September 2008

CoffeeTalk

#2 - One-to-one: Encourage potential customers to have a one-to-one contact with you. Marketing and advertising’s job is to create interest for the hand off to direct one-to-one sales contact where details are given and individual questions are

by Lisa Olson

answered. So, when you are creating an ad, a sales sheet, a podcast, etc. this “basic” tells you that you don’t need to, nor should you, put everything about your

3 Marketing Basics: Keep them in your hip pocket

product or service in one communication. Focus your message on the main thing that will get the prospects attention and bring them to a one-to-one conversation with you.

#3 - Valuable experiences:

Provide an experience that will make the

customer feel good, not just about your product, but about themselves. Ever heard

Going back to marketing basics will bring you a perspective that just is not

of buyer’s remorse? It is not about the product; it is about the questioning of one’s

available to us any other way. This is particularly a good exercise when you have

decision. It is up to you to provide a valuable experience that makes the customer

a tough marketing challenge or you have run out of fresh ideas. Recently, I

feel good about themselves and their decision to buy your product. This “basic’s”

attended a speech at a trade organization that took me back to some basics and

most important element is building a relationship with the customer.

reminded me how important they are. As we consider all the marketing tactics and tools we can utilize, old and new,

My husband and I attended a sales presentation where everything was lined up perfectly. Relevancy was in full force as it was an affordable product, the timing

there are three marketing basics that do not change:

was right, and we had a strong interest. We had one-to-one contact with a sales

#1 - Relevancy:

Talking to people at a time, and with a message, that is

rep who had all the information we needed. So why didn’t we buy? The

relevant to them will guarantee you will get on their shopping list. Have you even

experience! The sales person implied that we were somehow “not getting it” when

bought a car when after the purchase you seem to see the same car everywhere?

we did not value the things about the product that she did. We came away feeling

Why is that? Now it is relevant to you, when previously you had no reason to

put upon and talked down to. Later, we purchased from a competitor. It was all

notice. Does a radio spot about your juicy steaks make more sense to run when

about the value of the experience.

your customer is driving home from work hungry or at 8:00 pm after they have eaten? If you just had a large meal, chances are you never even “hear” the spot

By always keeping these three marketing basics in your hip pocket, you can bring fresh perspectives and solve even the toughest marketing challenges.

on juicy steaks. Relevance is what makes you “hear,” not just listen, to a marketing message. To apply the relevancy marketing basic, ask yourself, “when is my customer most likely to be interested in my product or service?” Then deliver a simple, direct message that will be relevant at that particular time.

Eight O’Clock®Coffee Fuels Educ8-ers On June 28, 2008, the National Education Association (NEA) performed a volunteer-staffed, one-day building makeover for Wakefield High School (South Arlington, VA. The re-creation of the teacher’s lounge fell into the able hands of Evette Ríos – the design-on-a-budget genius seen regularly on the Rachael Ray Show and Planet Green – who also happens to be the spokesperson for Eight O’Clock Coffee. Eight O’Clock Coffee fueling these deserving educators by

CT Lisa Olson is the President of Smart Marketing, Inc. Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com.

Ultimate Barista NYC fends off 2 of 4 Challengers at the 2008 UBC Americas “Showdown” in Houston!

stocking their break room with the country’s #1 whole bean coffee. Eight O’Clock Coffee is a champion of education, as demonstrated by their involvement with Firstbook.org – a charity that donates new books to children from low-income families. Coincidentally, the nearly 150-year-old coffee brand this month selected two kindergarten teachers as the winners of their “Gr8 Wedding

Latte Art, Espresso Frappe, Espresso Cocktail, and Best of Brew Challenges at the Southwest Foodservice Expo in Houston, Texas! June 22 – 24th Texas Challengers & the Ultimate Barista USA NYC matched their coffee artistry against one another in a unique dueling barista format. This no holds barred espresso &

D8 Contest” – offering a free wedding on 08/08/08. Best known for its #1-selling whole bean coffee, Eight O’Clock Coffee offers a full line of premium coffee varieties in ground and whole bean forms. Eight O’Clock Coffee is headquartered in Montvale, NJ, manufactured in Landover, MD and available at most retailers throughout the country. For more information about Eight O’Clock Coffee, visit www.eightoclock.com.

The Ultimate Barista Challenge Americas in Texas previews its first event in

brewed coffee competition where taste, talent, and speed found two of the Lone Star State’s baristi holding their own against the Ultimate Barista NYC! UBC founder Sherri Johns and Danny Johns (MC) of WholeCup Coffee Consulting, LLC presided over the Ultimate Barista Challenge Americas in Texas with play-by-play commentary as the SWFE show attendees & audience members watched in fascination and cheered for their favorite challenger! This year’s Finalists and UBC Champions were Clancy Rose of Cuvee Coffee Roasting in Spring taking the Gold Medallion in the Latte Art Challenge; Austin’s own Lorenzo Perkins of Caffe Medici taking the Espresso Frappe Championship Medallion; and fighting off 2 Qualifying Finalist for 2 Gold Medallions in the Espresso Cocktail and Best of Brew Final Challenges was New York’s UBC Ultimate Mike Love of Coffee Labs Roaster’s in Tarrytown! For more info, to register, or inquire about available sponsorships, please visit www.ultimatebaristachallenge.com or call 1-503-232-1016.

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September 2008

CoffeeTalk

The Meeting You Cannot Afford to Miss

The National Coffee Association’s

Fall Education Conference Presented in partnership with the Port of New Orleans

October 15-17, 2008 New Orleans, Louisiana ve Recei 8 00 the 2 offee nal C Natio ng Trends ki Drin when you FREE tend! at

Now more than ever, to survive and thrive you must

KNOW YOUR BUSINESS! Hands-on business fundamentals will empower you to improve the success of your operation the day you get home. Sessions for Roasters include:

Sessions for Retailers include:

• Grow Profits While Preserving Quality • Controlling Energy Costs at Every Turn • Building Your Business by Educating Your Customer • Tapping into the “Buy Local” Trend • EnvironmentallyFriendly Packaging Options • Financial Fundamentals Boot Camp

• Smart Design & Equipment for Beginning or Expanding • Essential Marketing Tips & Tricks • “If I Knew Then What I know Now…” (Learn From Our Mistakes!) • Cadillac PR on a Chevy Budget-How to Harness the Local Media • Creating Community in Your Coffee Shop • Financial Fundamentals Boot Camp

To register or learn more about this dynamic program, go to

www.ncausa.org www.CoffeeTalk.com

September 2008

BODUM USA and Boot Coffee Consulting & Training bring high-end Specialty Coffee courses to New York City BODUM® USA Inc, a leader in the specialty coffee product category and manufacturer of the original, worldfamous Chambord French Press®, and Boot Coffee Consulting & Training, the California-based boutique coffee training company of coffee master Willem Boot, are pooling their resources to create an ongoing series of courses designed for both coffee professionals and the general public to learn all aspects of the coffee experience. To learn more about course schedules and pricing, or to register for “The Art and Science of Fine Coffee”, coffee professionals and enthusiasts are welcome to e-mail courses@bootcoffee.com.

Boyd Coffee Company introduces the next generation of brewing equipment At the 2008 National Restaurant Association’s annual trade show, Boyd Coffee Company introduced a revolutionary brewing machine called The Coffee Profiler®. As evidence of the ground-breaking nature of this piece of equipment, the Specialty Coffee Association of America (SCAA) automatically grants Golden Cup Award

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certification – the coffee industry’s standard for recognizing excellence in properly brewed coffee – to any purveyor that has The Coffee Profiler®. The Coffee Profiler® was the first coffee brewing system to score more than a 90 percent uniformity of extraction rating by the SCAA – its 91.3 rating eclipsed the previous highest score ever of 85.6. For more information visit www.boyds.com.

Women In Coffee International Conference Women in Coffee (WIC) formally known as the Internationals Women’s Coffee Alliance invite all men and women in the coffee industry, from seed to cup to gather in Costa Rica for two days of training, mentorship, networking and fun. This conference hosted by the WIC’s Costa Rica Chapter will be titled Coffee from Hands to Hearts. It will provide a variety of hands-on training; classroom learning and optional farm tours. The conference will be held at Hotel Media Tapanti Lodge, overlooking the Orosi Valley and the volcanoes Turrialba and Irazú. For more information on attending please visit our website: www.WomeninCoffee.org or call Kerri Goodman 206.795.4471. This year has been a busy one for Cup For Education. Following are the projects we have supported thus far: February: Sponsorship of 2 primary and 3 high school students at Kingsway Schools in Uganda. April: Computer, desk and printer for La Hilda Escuela in Alajuela, Costa Rica. May: Purchase of 700 backpacks, and funding for traveling teacher for another year at SOPPEXCCA in Nicaragua. CFE has been present in this community since our inception in 2003. Computer setup of 15 computers (for 80 students) at

Escuela Oficial Rural Mixta Perfecto Recinos, Agua dulce, Cuilco, Huehuetenango. June: Books, materials and freight for a community in Monte Verde, Department of Intibuca, Honduras via MEDICO. This month we will be delivering English textbooks for Escuela El Socorro, in the Community of San Ramon in the Western Valley, Costa Rica. We have a number of other exciting project proposals that we will be reviewing very shortly. Because of your generosity, Cup For Education (CFE) is successful. Thank you again on behalf of the children who benefit from your kind donations. For more information email kgordon@coffeeholding.com.

Torani introduces new seasonal, nostalgic & dessert syrup flavors On-trend and in time for the ever busy fall and holiday stretch, Torani is introducing a new flavor collection complete with menu ideas designed to drive immediate seasonal sales for customers. Honey Vanilla, Pumpkin Pie, Shortbread and Gingerbread* (*also available in Sugar Free) syrups are premium interpretations of favored seasonal, nostalgic and dessert flavors. Capturing familiar tastes, the new flavors contribute to Torani’s continued dedication to building their café and restaurant operators’ businesses. Visit www.torani.com for additional information on Torani full portfolio, as well as menu solutions, trend information and business-driving promotional support.

wall construction specifications, and color renderings of 12 ideas for exterior design. Web site active, and plans available for purchase after September 1st, 2008. Cost: $4,900. www.coffeedrivethruplans.com.

Fresh Roast Systems announces new technology for roasting consistency For decades, roast masters alike have had to rely on time, temperature and keen eyesight to attain the perfect roast. With the development of ColorTrack, from Fresh Roast Systems, Inc., the guess work, potential error and waste of good beans is eliminated. This new product allows you to create the perfect roast every time no matter where you are roasting or the variables that have been thrown into the roasting drum. ColorTrack is a patented laser system that carefully monitors the color of the bean as it changes throughout the roasting process. This unique system can be used in two parts of the roasting process: while roasting or in the lab as part of quality control. For more information on this revolutionary system contact info@freshroastsystems.com.

Coffee Drive Thru Plans Ed Arvidson, Bellissimo Coffee Information Group co founder, senior consultant, & space designer releases new product - “Coffee Drive Thru Plans”. Arvidson has created detailed construction plans for 3 different drive thru buildings. The buildings vary in size and equipment features providing options for all levels of business volume, menu, and budget. Designs are ergonomically efficient, and ADA compliant. Ideas for 12 different exterior design themes also included. Plans include: foundation, equipment/ fixture layout & specifications, critical dimensions, plumbing & electrical stub in requirements, lighting, interior & exterior elevations, HVAC, roof and

Franke Coffee Systems introduces Evolution Plus Franke Coffee Systems North America, the leading distributor of superautomatic and traditional espresso machines, introduces another innovation for espresso lovers: the Evolution 1-Step Plus superautomatic espresso machine. This mid-volume, 1-Step espresso machine allows the user to make authentic espresso-based beverages at the touch of a button. As well, the user can choose from 16 preselection buttons to pre-select items like milk type (unique in a 1-step model), drink size, regular or decaf espresso and syrup flavors. Cold milk can also be dispensed for iced beverage requests. The side refrigerator is equipped to fit two one-gallon milk jugs and two different milk types. Hot water and Autosteam wands are also standard on this model. Franke’s wash, rinse and sanitize system ensures daily hygiene, safety and peak performance. Contact Franke Coffee Systems at 800.367.0235 to order one today.

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September 2008

NewsBites

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We are predisposed to disposables Entering the world of new media, Strategic Alternatives, LLC is pleased to announce the launch of its new blog PreDisposed™. Focusing on the disposable foodservice packaging market and smaller, independent foodservice operators; our PreDisposed Blog (http://predisposedblog.stralt.com/) is the source for the most current news and opinion on all things “disposable”. We strive for pertinent, timely, posts on new products, manufacturer news, public policy and pricing trends dealing with disposable foodservice packaging. It is expected that among the most useful sections of the PreDisposed blog will be the bi-weekly publication of the Disposables Pricing Index™ (DPI) . The DPI is our proprietary formula that takes into account raw material input costs, transportation costs, announced price changes from select major disposables manufacturers and other data.

The Chocolate Shot – a perfect cup of drinking chocolate every time The tradition of drinking chocolate has returned to North America in the form of The Chocolate Shot™ by Buffet Enhancements International, Inc.® Because the drinking chocolate experience can vary depending on the knowledge and skill of the preparer, The Chocolate Shot™ is designed to take the guess work out of preparing and dispensing of a perfect cup of drinking chocolate. Indirect heat ensures an ideal serving temperature without scorching as the rotating dasher tempers and mixes a consistently delicious cup. The clear lexan beverage container prominently displays the product, tempting customers with a delicious liquid dessert. This container holding the chocolate and dasher may also be removed and refrigerated for further use, resulting in lower product waste. For more information on the Chocolate Shot™, check: www.buffetenhancements.com.

Georgia-Pacific Food Services Solutions announces SmartStock Ultra™ Cutlery Dispenser The SmartStock Ultra Dispenser, which provides an individual piece of cutlery at the push of a lever, is a tower module comprised of three individual dispensers, one each for single-use forks, knives and spoons. The singleuse dispensing helps operators reduce product costs by eliminating unnecessary waste due to consumer over-use and enhances hygiene by

reducing touch points as compared to standard self-serve cutlery bins. The new dispenser features an elegant design with sleek, smoked-plastic doors that simplify inventory management by allowing staff to easily view and replenish when restocking is needed. Each refill contains 40 full-length utensils and can be loaded quickly and easily without touching the cutlery, providing immediate operational and hygienic benefits to foodservice and restaurant operators. For additional information about SmartStock Ultra or any of the Georgia-Pacific Food Services Solutions products, please call 1-800-257-9744.

Strong Coffee serves up story on Peruvian coffee growers Coffee Fest serves up a viewing of Strong Coffee, a documentary of Northern Peruvian women coffee growers who overcome huge struggles to make a living for themselves and their families despite low cultural expectations and abject poverty. Coffee Fest will offer free screenings of the film during its Seattle show held on September 12-14, 2008, at the Washington State Convention and Trade Center. on The group of women, at the heart of the film, comprise part of the Café Femenino Coffee Project, a cooperative of female coffee growers founded in 2004 that counts 1,500 members throughout Bolivia, Colombia, the Dominican Republic, Guatemala and Mexico. For more information visit www.cafeFemeninofoundation.org.

The Espresso Shopper continues full delivery service to the Puget Sound area with NO fuel or delivery charge The Espresso Shopper offers thousands of products from the premier brands as well as those that can be hard to find. Gosh that’s Good; Monin and Cappuccine just to name a few. The Espresso Shopper prides itself on its very efficient and reliable delivery service, offering virtually everything you need to run an espresso-based business. The Espresso Shopper is your custom shopping and delivery service. We will help you find ways to save time, keep your customers coming back, and allow you the free time that you deserve as a business owner. For more information visit www.theespressoshopper.com.

unsurpassed durability. Because the inmold label is actually molded into the wall of the cup (opposed to a glueapplied label merely on the surface of the cup), the imprint is dishwasher safe and the image will not wear off even after numerous washings. For more information about Capitol Cups, please contact Clare Craig at 334.321.3322.

Market seasonal specialty beverages and increase sales with the fall/winter beverage merchandising kit by Monin Monin Gourmet Flavorings makes seasonal beverage promotions easy with the Fall / Winter Beverage Merchandising Kit. Created specifically for the festive Fall and Winter months, the kit provides the essential tools needed to create, promote and serve delicious seasonal specialty beverages to guests. The seasonal signature recipes by Monin can be beautifully showcased and promoted in store utilizing the Fall / Winter Merchandising Kit contents. Each kit includes one (1) 5.5” x 8.5” acrylic card holder, eight (8) corresponding 5.5” x 8.5” counter cards, ten (10)signature recipe cards and four (4) 18” x 24” double-sided drink posters (available by special order). This complimentary kit makes signature beverage promotion a snap at point of purchase, cash register or table top locations. The Monin Fall / Winter Beverage Merchandising Kit is available to order at no charge beginning September 1, 2008 while supplies last. For more information visit www.monin.com.

News from Coffee Analysts Dan Cox, President of Coffee Enterprises, is pleased to announce that Thomas Hodges has joined Coffee Analysts as Sensory Lab Manager. As the Manager of the Sensory Lab, Thomas’ responsibilities include supervision of the laboratory technicians, providing training to panel members and customers, and ensuring compliance with Coffee Analysts’ protocols for Sensory Analysis. Mr. Hodges brings 19 years experience as a Master Roaster, Barista, and Cupper to Coffee Analysts. Thomas lives in Colchester with his wife Yoshi.

Capitol Cups offers patented design Capitol Cups is manufacturing travel cups with a patented design. This proprietary design allows for an insulated cup to be produced in one molding process, which ensures the cup is leak-resistant, and strong enough to not break, even if dropped when full. The in-mold labeling technology provides for a photographic-quality imprint with unlimited color choices and

Single-origin Chocolate Syrup a First-to-Market Feat Mont Blanc Gourmet introduces a market first with its Ghana chocolate syrup, featuring Omanhene chocolate. The first single-origin syrup is available now to specialty coffee roasters and retailers looking to offer a chocolate

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experience unlike any other. Coffee drinkers enjoy the taste profiles of different growing regions. With singleorigin syrups, they have the ability to create their own distinctive taste profiles by combining the flavors of different regions. The Ghana syrup can be used in mochas or blender drinks, mixed with coffee and poured over ice or drizzled atop ice cream or other desserts. For more information visit www.montblancgourmet.com/single-origin.

Wake up America BDI Marketing announces the release of its new mocha flavored 2 ounce energy drink shot Mini Thin Rush® A.M.™. Designed to provide people on the go with a highly energizing morning pick me up via a convenient 2 ounce liquid shot, Mini Thin Rush A.M. features a tasty mocha flavor, is sugar-free, and contains less than one carb per serving. Most importantly, it provides 6 hours of energy with less liquid and without the commonly experienced crash that is characteristic with competing highsugar energy drinks. For more information visit www.bdimarketing.com.

SCAA appoints Emily Oak to World Barista Championship Board Oak is Director of Training and Development for Australian Independent Roasters, an SCAA member and wholesale roaster located near Sydney, Australia. She is slated to serve a two-year term on the internationally-recognized barista competition’s board. Oak represented Australia as a competitor at the 2001 World Barista Championship in Miami. Since then she has served as a WBC judge, WBC regional coordinator for the Asia Pacific region, and chair of the WBC regional coordinator committee, in addition to other professional and volunteer accomplishments in the global specialty coffee industry. For more information visit www.scaa.org.

Coffee and Ingeo™ innovations join together At this year’s Specialty Coffee Association of America (SCAA) meeting in Minneapolis, MN, NatureWorks LLC supported three of its key partners with their Ingeo™ based innovation products, including hot and cold cups from International Paper and Fabri-Kal respectively, and new Ingeo™ layered film coffee bags from Fres-co System USA Inc.– all innovations that provide a new level of freshness, convenience and responsibility for leading coffee retailers. Ingeo™ is an ingenious new natural plastic material that’s made from plants instead of oil. It is currently being used for a variety of coffee dedicated applications such as coated paper cups, cold drink plastic cups and film packaging which until recently used LDPE or PET which are both made from finite fossil fuel resources. For more information visit www.natureworksllc.com.

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Capitol Cups commits to waste Top Dunkin’ Donuts and reduction Baskin-Robbins franchisees Capitol Cups recently developed a and suppliers honored at third reusable point-of-purchase display for annual awards ceremony its refillable cups. The clear, impactresistant POP display holds twelve cups and lids. The display includes a removable sign holder which can be attached horizontally or vertically to accommodate most counter options. Capitol’s new acrylic display reduces the amount of corrugated waste delivered to landfills by their customers. The cups for which the display was created are themselves extremely ecofriendly. The lightweight cups are microwave and dishwasher safe so they can be reused over and over again. And of course, reusable cups mean less overall waste. For more information visit www.capitolcups.com.

Dunkin’ Brands, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, recently recognized outstanding franchisees, partners and suppliers with the organization’s highest honors at its third annual Franchisee & Enterprise Awards dinner. The event, held at The Liberty Hotel in Boston, Mass, was attended by award winners from the United States, Columbia, Korea, Dubai, Japan, Honduras, Malaysia and Spain. For more information and a complete list of winners and awards visit www.dunkinbrands.com.

Katri, Inc. Katri Inc, is a supplier of branded merchandise to independent coffeehouses and retailers throughout the US. We work closely with our clients to understand their goals and their customer base so that we can provide solutions that reach beyond traditional marketing methods. We hope to have the opportunity to work with you soon. Please visit our website at www.katriinc.com. Or feel free to call us at (206) 762-2784.

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September 2008

NewsBites

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New Q Grader

Continued from page 31

Barista Series® products distin- Leading international Coffee guish specialty coffee houses Portal launches renewed website For operators seeking superior products for steamed-milk coffee beverages, look no farther than Coffee Fest Seattle, on tap for September 15-17, which will showcase items from the recently expanded premier line from an established leader in organic and allnatural foods: Pacific Natural Foods. Operators, coffee roasters and specialty coffee distributors throughout the United States praise the Barista Series from Pacific Natural Foods for ensuring consistent quality of steamed-coffee beverages. . All Pacific Natural Foods products are Certified to the Source®, which means that Pacific Natural Foods tracks every natural and organic ingredient in the product to ensure that each is of the highest quality and from a guaranteed source. For more information visit www.pacificfoods.com.

eFresh.com, a brand of Global e-Trading NV (GET NV) is internationally recognized as the leading B2B (business-to-business) portal for professionals in various agricultural industries, amongst others the coffee sector. The eFresh Coffee Portal serves its members with trading opportunities from around the world as well as breaking news. eFresh.com currently serves more than 50,000 users monthly, and continues to grow through acquisition of product specific portals, as well as the launch of new portals. eFresh.com will launch its renewed website with even more trading leads, industry statistics and more specialized industry news. To visit the Coffee Portal please go to eFresh.com.

Versatile control panel adds Coffee Masters introduces new nice finishing touch to Cocoa Amore packaging CombiScale units Back by popular demand, Cocoa Amore has re-introduced black packaging for its premium line of hot cocoa. Now with a modern day look and feel, Available now, the newly designed premium line of hot cocoas offers a variety of superior flavors unlike any other hot cocoa on the market today. The new Cocoa Amore line includes six different flavors of premium cocoa that are available in a broad range of serving applications including: single-serve packets, 10 ounce cans, 2 lb. food service bags, 50 lb. food service bags and gift packs. For more information visit www.coffeemasters.com.

ELLA Scones to introduce new products at Coffee Fest See ELLA Scones in Seattle and try new baking mixes for cookies and cakes. Stand out by offering a delicious fresh baked product that is a healthier option than the typical baking product currently offered in the market, and that can be baked in house with minimal effort. All mixes are ready to use, just add water. All products are offered regular mix - lower in fat than most scones, gluten free, and vegan. Any retailer that does not have baking facilities can benefit from ELLA Scones baking program. For more information visit www.mealengineers.com.

2008 Brazil Cup of Excellence® schedule announced The Brazil Specialty Coffee Association (BSCA) announces with excitement the 2008 Cup of Excellence® schedule, bringing the successful competition back to where it began in 1999. The 2008 competition will mark the ninth Cup of Excellence competition for Brazil, and the first to be held at a BSCA cupping facility in Machado. The international competition, scheduled for November 10-14, 2009 in Machado, is welcomed with great anticipation.

CombiScale, a supplier of multi-head combination scales, has recently upgraded its control panel technology for its line of 8, 10, 14 multi-weigher units with HD3 Color Touch Screens, which are based on Microsoft’s Windows XP TM platform. This highly versatile and intuitive PC-compatible technology enables operators to, among other functions, upload and download data; monitor the scale’s performance remotely, via the internet or Ethernet; calibrate and operate the scale; store recipes, and run production statistics. Features include a large truecolor touch screen, an infra-red Wifi port option, PC hardware, multilanguage options, and a quick dislodge function for sticky products. Weight readings are ± 1/10th of a gram. For further information contact Anthony Del Viscio at 847-806-0606.

National Initiative to Establish Sustainable Agriculture Standard (SCS-001) American National Standards Institute (ANSI) process to develop a national standard for sustainable agriculture will take another important step forward as the newly formed Standards Committee meets to establish its work plan and form the Subcommittees that will negotiate the contents of the final standard. The 58 individuals on the Standards Committee will take the reins of the standard-setting process at the first Standards Committee meeting, to be held in Madison, Wisconsin. The Standards Committee includes farmers, both large and small, representing conventional, organic and other alternative agriculture perspectives, as well as wholesalers and retailers. Also represented on the committee are major industry associations, as well as academic researchers, regulators, and environmental and labor representatives. For more information email ddulmage@scscertified.com.

Caravan Coffee of Newberg, Oregon proudly announces the Q Grader Certification bestowed on Roastmaster Paul Allen by the Coffee Quality Institute, a non-profit organization working internationally to improve coffee quality and the lives of those producing it. Unless a farmer knows the quality of his/her coffee, they may receive far less that its value. With the coffee grading system, producers of quality crops are rewarded for their efforts. Paul passed a series of 22 exams in 3 days last week to become one of less than 50 in the United States and 400 in the world with the Q Grader Certification.

Brewed Behavior’s Tracy Allen receives recognition award Tracy Allen, President of Brewed Behavior, has become one of only six recipients of the Specialty Coffee Association of America’s (SCAA) Mose Drachman Sales and Service Award. Allen, who is based in Kansas City, Missouri, received the award at the SCAA’s annual membership reception in New York City. The Mose Drachman Award is given out infrequently because recipients must be nominated by a customer along with an essay. The Mose Drachman Award, which is named after a legendary coffee salesman who worked for the Arbuckle Brothers Coffee Company 100 years ago, was created by SCAA in 2001 to recognize the sales people upon whom the specialty coffee industry depends. Tracy Allen also serves as secretary/treasurer for the SCAA board of directors, has served as chair of the rules and regulations committee for the World Barista Championships and as chairman of the United States Barista Championships. For more information visit www.brewedbehavior.com.

SÁ Japanese green tea Wins The Best Blended/Flavored Green Tea at the 2008 World Tea Championship SÁ Japanese green tea was launched in 2008 to introduce consumers in the United States to authentic, exceptionalquality Japanese green tea. All the products are distributed and marketed by Sugimoto USA, Inc., which is a subsidiary of Sugimoto Seicha Co., Ltd. in Japan. Sugimoto Seicha Co., Ltd. has established its name from over 60 years in perfecting the art of tea making artistry. President Hiroyuki Sugimoto is known as the Tea Maestro and is the recipient of numerous awards for his green tea expertise. He has twice received the Japanese Agricultural Minister Award. SÁ Japanese Green Tea comes with three varieties – Sen cha, Hoji cha, and Genmai cha. All of them are traditional Japanese green tea and each tea has unique flavor and body in a cup. In 2008, our Genmai cha was selected as the best tea in the blended/flavored green tea category at the World Tea Championship. Experience the difference. Visit www.sugimotousa.com for more information.

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Why are Kona Coffee farm ladies going naked? Kona Coffee farmers care passionately about 100% Kona coffee and are tired of the failure of the Hawaii Legislature to protect their gourmet product. So the lady farmers of the Kona Coffee Farmers Association (KCFA) decided to get the public’s attention in a daring way, by going naked, tastefully, in their 2009 Calendar. Taking a twist on an idea from the famous movie Calendar Girls, the ladies take a month each to demonstrate the activity that takes place on a coffee farm to bring the seductively delicious product from seed to cup. The ongoing fight is against the use of the word “Kona” in a 10% “Kona Blend” where the other 90% of the bag is foreign fumigated coffee of unknown origin. The current Hawaii labeling law permits only 10% Kona to be in a in a Kona Blend. This legal form of deception has riled the farmers who will stop at nothing to educate coffee drinkers about it. Naked Truth about 100% Kona Coffee is a high quality, professionally photographed 2009 calendar sure to provoke, amuse and educate. The 2009 Calendar is available from the KCFA website www.konacoffeefarmers.org.

September 2008

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September 2008

CoffeeTalk

Specialty Coffee Roasters This is a listing of current SCAA Wholesale Roaster members. If you would like to add or edit your listing, please use our online form at www.CoffeeTalk.com. AK

Juneau

Heritage Coffee Co.

800.478.5282

San Diego

Plantation Station Coffee Roasters

858.676.8306

Atlanta

Beanealogy

678.296.1770

Ketchikan

The Green Coffee Bean Company

907.247.5621

San Dimas

Coffee Klatch Roasting

877.455.2824

Atlanta

The Buckhead Coffee Company

866.407.3090

Little Rock

River City Coffee & Tea

800.661.1496

San Francisco

Jeremiah’s Pick Coffee

877.537.3642

Atlanta,

Martinez Fine Coffees

800.642.5282

North Pole

North Pole Coffee Roasting Company

907.488.7190

San Francisco

House Of Coffee

415.681.9363

Chamblee

BlackGold Coffee Company

678.315.5717

Birmingham

Prime-Time Roasters

205.444.1446

San Francisco

Capricorn Coffees, Inc.

415.621.8500

Decatur

Atlanta Coffee & Tea Company

770.981.6774

Birmingham

Royal Cup Coffee Roasters

800.366.5836

San Jose

Willow Tree Coffees

408.472.7086

Duluth

Coffee Coffee Coffee!!!, Inc.

678.473.1400

Birmingham

Red Mountain Coffee Roasters

205.945.8970

San Leandro

Roger’s Family Company

800.829.1300

Gainsville

St. Ives Coffee Roasters, Inc.

770.287.3200

Leeds

Higher Grounds Roasters Inc.

800.794.8575

San Rafael

Equator Estate Coffees & Teas, Inc.

800.809.7687

Griffin

Safehouse Coffee and Tea

770.228.6611

Fort Smith

Silver Joe’s Coffee Company

866.558.6333

Santa Barbara

Hair Raiser Coffee

866.972.4737

Marietta

Rona Inc

770.421.9600

Fort Smith

Fresh BeanZ Coffee

479.452.2404

Santa Clara

Barefoot Coffee Roasters

408.248.4500

Marietta

Queensport Coffee

800.747.1984

Jacksonville

Biffs Coffee Roasting Co.

800.438.2433

Santa Cruz

Pacific Espresso

831.429.1920

Roswell

Viazza Coffee

770.664.5176

Little Rock

The Ultimate Coffee

267.620.3218

Santa Fe Springs

Apffels Coffee Co.

800.443.2252

Senoia

Jungljava Coffee Co.

678.463.7836

Rose Bud

RoZark Hills Coffee Roasterie, Inc.

501.556.5808

Santa Paula

Clean Foods, Inc.

805.933.3027

Smyrna

Lakehouse Coffee

404.799.7774

Phoenix

Coffee Reserve, Inc.

888.755.6789

Santa Paula

Limoneira Coffee & Tea Co.

866.321.8953

Smyrna

Atlanta Coffee Supply Group

404.799.7774

Phoenix

Espressions Coffee Roastery

480.946.9840

Santa Rosa

Ecco Caffe

707.525.9309

Woodstock

Zambia Coffee Growers Association

Phoenix

Lindsey Coffee Co.

800.345.1984

Santa Rosa

Loring Smart Roaster

707.526.7215

Heredia Barrio Mercedes Norte Cafe Britt

800.462.7488

Scottsdale

Village Coffee Roastery

480.905.0881

Sebastopol

Taylor Maid Farms LLC

707.824.9110

Capt. Cook

Captain Cook Coffee Co

808.322.3501

Scottsdale

Volcanic Red Coffees

480.922.3674

Sonora

Sonora Gold Coffee Roasters

209.589.9368

Captain Cook

Fike Farms

808.328.2265

Scottsdale

Mokarabia, USA

480.998.8807

South Lake Tahoe

Alpen Sierra Coffee Roasting Company

530.541.1053

Captain Cook

Koa Coffee Plantation

808.328.8803

Tempe

Lost Dutchman Coffee Roasters

623.217.1304

So. San Francisco Mountanos Brothers Coffee Company

800.624.7031

Captain Cook

Hoku Lani, Inc.

808.328.9910

Tempe

Cortez Coffee Roasters

800.992.6782

Suisun

Bay Area Coffee, Inc.

707.864.6264

Hanapepe

Lappert’s Hawaii

808.335.6121

Tempe

Momentto Coffee Roasting Company

480.948.8501

Truckee

Truckee Coffee Roasters

530.587.2583

Holualoa

Sugai Kona Coffee

808.322.7717

Tucson

Arbuckle Coffee

800.533.8278

Vernon

F. Gaviña & Sons, Inc.

800.428.4627

Holualoa

Buddha’s Cup

808.322.6712

Tucson

Desert Rain Coffee

520.297.0246

Vista

Adore Espresso

800.570.9010

Honolulu

Hawaii Coffee Company

808.847.3600

Tucson

Roaster X

520.791.0400

Cape

Cape Town

Origin Coffee Roasting

+27214211000

Kahului, Maui

Maui Coffee Roasters

808.877.2877

Bahrain

Manama

New York Coffee WLL

+973 17623584

Berthoud

Devils Backbone Coffee Roasters

866.776.5288

Kailua-Kona

Kona Brothers Coffee Roasting Inc.

808.331.0800

Mission

Grab-a-Java

604.826.5282

Boulder

Brewing Market Coffee

303.447.9523

Kailua-Kona

Hula Bean Coffee Inc.

808.329.6152

Richmond

Canterbury Coffee Corp.

604.270.2326

Breckenridge

Breckenridge Coffee Roasters

970.453.5353

Kailua-Kona

Mountain Thunder Coffee/Plantation Int’l Inc.

808.325.2136

Alhambra

La Mill Coffee Specialists

606.202.0100

Buena Vista

The Buena Vista Roastery

719.395.4991

Kalaheo

Kauai Roastery

808.346.7244

Aptos

Surf City Coffee Company

831.685.8614

Colorado Springs

High Rise Coffee Roasters

719.633.1833

Kauai

Kauai Coffee Co.

808.335.3440

Atascadero

Joebella Coffee

805.461.4822

Colorado Springs

Buy Well International

877.294.6246

Kealakekua

Greenwell Farms Inc.

808.323.2862

Baldwin Park

Tropical Premium Coffee

866.813.1006

Denver

Gourmet Reserve LLC

720.849.3213

Kealakekua, Kona

Kona Joe Coffee LLC

808.322.2100

Bell Gardens

Lingle Bros. Coffee, Inc.

Denver

Boyer Coffee Company, Inc.

800.452.5282

Kualapuu

Coffees of Hawaii

808.567.9490

Berkeley

Pacific Bay Coffee Co. & Micro-Roastery

510.845.2324

Denver

ink! Coffee

303.296.8216

Kurtistown

Hilo Coffee Mill

808.968.1333

Berkeley

Kavanaugh Coffee Roasting Company

510.843.3040

Denver

Dazbog Coffee Company

303.892.9999

Puunene

Maui Oma Coffee Roasting Co., Inc.

808.871.8664

Canoga Park

Rocky Roaster

818.347.1378

Denver

Cafe Novo Coffee Roasters, LLC

303.295.7678

Cedar Rapids

L & L Coffee Company

319.361.4787

Canoga Park

Froid Coffee Company

818.313.8661

Denver

Cafe Cartago

303.297.1212

Des Moines

US Roasterie

515.243.8805

Carlsbad

Hawaii Coffee Company/ca

800.338.8353

Denver

The Scottish Roaster, LLC

303.922.3104

Urbandale

Friedrichs Coffee

888.612.5050

Carmel

Carmel Valley Coffee Roasting

831.624.5934

Denver

Kaladi Coffee

720.570.2166

Boise

Treasure Valley Coffee, Inc.

208.377.8488

800.803.7774

Ceres

Chatz Roasting Company

800.792.6333

Durango

Durango Coffee Company

800.748.2275

Coeur d’ Alene

Cafe Avion

877.432.7890

Ceres

Zoe’s Coffee Roasting Company, Inc.

209.541.3877

Englewood

Mountain State Golden Roast, LLC

303.868.4454

Sand Point

Monarch Coffee Inc.

208.265.9382

Coronado,

Blue Bridge Coffee

619-435-5300

Fort Collins

Cafe Richesse

970.484.1979

Bourbonnais

Moon Monkey Coffee Company

815.304.1922

Culver City

City Bean

323.965.5000

Grand Junction

Colorado Legacy Coffee

866.344.6558

Champaign

Columbia Street Roastery

217.352.9713

Davis

Java Detour

530.756.8020

Inglewood

Elevation Coffee Traders

303.922.3104

Chicago

Intelligentsia Coffee Roasters & Tea Blenders

312.563.0023

El Cajon

Renegade Roaster Design Group

619.590.3600

Minturn

Vail Mountain Coffee & Tea

970.827.4008

Chicago

The Coffee and Tea Exchange

866.266.1936

El Cajon

GROW a LOT

619.997.5006

Pueblo

Solar Roast

719.544.2008

Chicago

Specialty Coffee Retailer

832.444.7675

El Cajon

Daymar Select Fine Coffees

619.444.1155

Steamboat Springs Steamboat Coffee Roasters

970.879.4276

Chicago

Metropolis Coffee Company

773.764.0400

Emeryville

Peaberry’s Coffee & Tea Co. Inc.

510.420.0473

Thornton

Allegro Coffee

303.444.4844

Deer Park

HealthWISE Gourmet Coffees LLC

800.984.0000

Emeryville

Peet’s Coffee & Tea

510.594.2100

Branford

Willoughby’s Coffee & Tea

800.388.8400

Downers Grove

Sara Lee Foodservice

800.682.7272

Emeryville

McLaughlin Coffee Company

510.428.2951

goshen

coffee-tea-etc,llc

860.491.9920

Edwardsville

Goshen Coffee Company

618.659.0571

Eureka

Humboldt Bay Coffee Co

800.787.5282

Hartford

Baronet Coffee Inc.

860.527.7253

Evanston

Casteel Coffee

847.424.9999

Everyville

Wild Card Roasters

800.328.1178

Lyme

Ashlawn Farm Coffee

860.434.3636

Geneva

Cafe Navilu

866.339.1004

Fort Bragg

Zona Alta Coffee

707.964.8200

Newington

Omar Coffee Co., Inc.

860.667.8889

Gurnee

Hearthware Home Products Inc.

888.689.2831

Fremont

Sujus Coffee & Tea

510.742.8880

Old Saybrook

Barrie House Coffee & Tea Co.

860.388.3605

Hanover

Coffeemaria

630.768.2043

Gardena

Family Food Company, Inc.

310.715.2698

Delaware City

Delaware City Coffee Company

302.832.3303

Huntley

Chicago Coffee Roastery, Inc.

847.669.1156

Hayward

Roast de Gourmet, LLC

510.783.1010

Fco. Morazan

504.2251675

Lake Forest

PACTIV Corp

847.482.2700

Irvine

Specialty Coffee, LLC

800.900.5282

Boca Raton

30 West Gourmet Coffee

561.367.0405

Loves Park

JavaMania Coffee Roastery Inc.

888.280.5282

Irvine

Danesi Caffe USA Inc.

646.742.9798

Cape Coral

Java D’Oro Gourmet Coffee Roasters

800.381.1752

North Chicago

Coffee Fresh, Inc.

847.578.0772

Comyaguela Gabriel Kafati Inc.

Irvine

Halo Brand

949.551.2588

Clearwater

Cinnamon Bay Coffee Roastery

727.466.9200

Palos Hills

South Chicago Coffee

708 228.0873

Junction City

Strawhouse Organic Coffee Roaster

530.623.1990

Clearwater

Melitta Usa, Inc.

888.635.4882

Plainfield

Kingdom Coffees, Inc.

815.609.6982

Laguna Niguel

South Coast Coffee

949.443.5113

Cocoa Beach

Wahoo Coffee Co

321.799.2464

Schiller Park

Fratelli Coffee Co.

847.671.7300

Lake Forest

Black Mountain Gold Coffee

800.487.8445

Coral Gables

Cafe Bom Dia

888.470.8010

Spring Grove

Coffee Masters, Inc.

800.334.6485

Long Beach

It’s A Grind Coffee Franchise, LLC

562.594.5600

Deerfield Beach

Boca Java

888.262.2528

Wilmette

Link’s Sweet Bean

847.920.9260

Los Angeles

Groundwork Coffee Co.

323.930.3910

Fernandina Beach

Latitudes Coffee Roasters & Tea Merchants

904.277.8081

Woodridge

Sun Rich International

630.972.0306

Los Angeles

The Coffee Bean & Tea Leaf

800.832.5323

Fort Lauderdale

Javalution Coffee Company, Inc.

800.260.6114

Avon

Bear Creek Coffee

317.272.1446

Los Angeles

Mocha Kiss Coffee

323.512.9800

Gainesville

Sweetwater Organic Coffee Company

352.372.8342

Fort Wayne

Three Rivers Coffee Co.

260.469.2233

Los Angeles

Start-up /

704 5649679

Hollywood

San Giorgio Coffee

888.253.6881

Greencastle

Jameson Coffee

800.694.9559

Los Angeles

Bradford Coffee

323.268.2333

Jacksonville

Martin Coffee Co.

904.355.9661

Indianapolis

Hubbard and Cravens Coffee Company

317.251.3198

Manteca

Jesus Mountain Coffee

209.823.3121

Key West

Island Joe’s Coffee

305.294.1190

Indianapolis

Julian Coffee Roasters

317.247.4208

Menlo Park

Josuma Coffee Company

650.366.5453

Key West

Baby’s Place Coffee Bar, Inc.

305.744.9866

Indianapolis

Stanton Coffee

866.280.1230

Mentone

Inland Empire Coffee Company

909.794.2255

Melbourne

Carmo Specialty Coffee

321.298.0805

Indianapolis

Harvest Cafe Coffee Roasters

317.585.9162

Murrieta

Java Kai

866.528.2524

Miami

Cafe Don Pablo

305.249.5628

Muncie

Alliance World Coffees

765.282.1004

Murrieta

Cafe Bravo Coffee Roasting Co.

951.691.5420

Miami

Bebidas y Alimentos S.A. (BASA)

504.551.6909

noblesville

Noble Coffee & Tea

317.773.0339

Newport Beach

Kean Coffee

949.642.5326

Miami

Colonial Coffee Roasters, Inc.

305.634.1843

Lawence

Z’s Divine Espresso, Inc.

785.842.7651

North Hollywood

The Supreme Bean Coffee Roasters

818.506.6020

Miami

Cafiver, S.A. De C.V.

866.511.1051

New Century

Danisco USA, Inc.

913.764.8100

Novato

Masterpiece Coffee

415.884.2990

Port Charlotte

Mrs. McDougalls Roasting House LLC

941.276.0381

Topeka

Cuppa Jane Coffee and Tea

800.227.3662

Oakland

Bartlett Coffee Company

510.697.1234

Santa Rosa Beach Amavida Coffee and Trading Company

850.376.1650

Wichita

Corsair Coffee Roasters

316.941.9995

Oakland

Mr. Espresso

510.287.5200

Sarasota

Latitude 23.5 Coffee & Tea

877.260.9212

Wichita

Riffel’s Coffee Co.

316.269.4222

Oakland

Peerless Coffee & Tea Company

510.763.1763

Sarasota

One World Coffee and Tea

941.400.2160

La Grange

Safai Enterprises DBA Java Brewing Company

502.222.8922

Oakland

Scarlet City Roasters

510.708.1402

South Miami

Abecafe Plantations LLC

786.385.5945

Louisville

john conti Coffee Co.

502.499.8600

Ontario

Coffee Brothers, Inc.

909.930.6252

St Augustine

Mystic Bean Coffee Company

904.669.7610

Louisville

Heine Brothers Coffee

502.456.5108

Orangeville

Badda Bean

916.410.0314

st petersburg

Kahwa Coffee Roasting

727.388.1340

Winchester

Southern Heritage Coffee Co.

727.573.0101

Pasadena

Coffee Roasters of Pasadena

626.564.9291

Tampa

Valrico BROS. Coffee Co.

866.792.3267

Baton Rouge

Community Coffee Company, L.L.C.

225.368.4544

Pasadena

Jones Coffee Roasters

626.564.9488

Tampa

Javamo Coffees Inc.

877.282.7066

Baton Rouge

River Road Coffee, Ltd.

225.751.2633

Pasadena

Jones Coffee Roasters

800.729.8114

Tampa

Bay Coffee & Tea Company

813.841.3149

Covington

New Orleans Coffee Works

866.766.6629

Redwood City

CoffeeTec Roastery Development

650.556.1333

Tampa

Joffrey’s Coffee

813.250.0404

Kenner

Coffee Roasters of New Orleans

800.344.7922

Sacramento

Java City

877.528.2289

Americus

Cafe Campesino, Inc.

229.924.2468

Metairie

C.E.. Colomb Co., LLC

504.304.1224

Sacramento

Beantrees Organic Coffee Co. Inc.

916.444.1164

Atlanta

Partners Coffee Company

404.344.5282

Saint Helena

Napa Valley Coffee Roasting Company, Inc

707.286.4062

Atlanta

Atlanta Coffee Roasters

404.636.1038

www.CoffeeTalk.com

Continued on page 36

September 2008

CoffeeTalk

www.CoffeeTalk.com

September 2008

CoffeeTalk

Specialty Specialty Coffee Coffee Roasters Roasters Continued from page 34

Vandalia

Boston Stoker

937.890.6401

West Chester

A Coffee Affair L.L.C.

513.759.2200

Natchitoches

Cane River Roasters

318.354.7747

Omaha

Midwest Custom Roasting

402.330.6368

West Chester

Queen City Coffee Company

800.487.7460

New Orleans

French Market Coffee

800.554.7234

Omaha

LaRue Coffee

800.658.4498

Oklahoma City

US Roaster Corp./Roasters Exchange

405.232.1223

Shreveport

TheArtofCoffee.org

318.347.3205

Omaha

Pear’s Coffee

402.551.8422

Oklahoma City

Neighbors Coffee

800.299.9016

Shreveport

Jelks Coffee Company, Inc.

800.235.7361

Amherst

A&E Custom Coffee Roastery

603.578.3338

Oakville

Reunion Island Coffee

800.565.5950

Acton

Terroir Coffee

866.444.5282

Canterbury

Granite Ledge Coffee

603.267.9444

Ontario

Georgetown

The Ultimate Bean Coffee Roasting Co.

905.702.7728

Canton

Dunkin’ Brands

781.737.3000

Center Tuftonboro The Black Bear Micro Roastery

603.569.6007

Ontario

Windsor

Colonial Coffee Co. Limited

519.966.9733

Chicopee

Galapagos Coffee Roasters

413.593.8877

Dover

Piscataqua Coffee Roasting Co.

603.740.4200

Ontario

Woodbridge

Oro Caffe North America

866.676.2233

Lee

Barrington Coffee Roasting Co., Inc.

800.528.0998

Manchester

Java Tree Gourmet Coffees, Inc.

603.669.7625

Albany

Allann Bros. Coffee Co., Inc.

541.812.8000

Malden

New England Coffee Co

800.225.3537

Strafford

Two Loons Coffee

603.664.5722

Ashland

Noble Coffee Roasting

541.326.1382

Northampton

Indigo Coffee Roasters

800.447.5450

Avon

Coffees and Teas of Yesteryear

732.500.7377

Bandon

Rayjen Coffee Company

541.347.4065

Northborough

Armeno Coffee Roasters

508.393.2821

Boonton

MG Coffee

973.277.5693

Central Point

Mellelo Coffee Roasters

541.779.9884

Sommerville

Coffeelands Landmine Trust

800.325.3008

Bricktown

Corim Coffee

732.840.1670

Eugene

Cafe Mam/Royal Blue Organics

888.223.3626

West Newbury

Invalsa Coffee

978.363.8100

Deptford

Talk N’ Coffee

800.597.2326

Joseph

Motley Brew Coffee Company®

541.432.2326

West Wareham

Jim’s Organic Coffee

800.999.9218

Forked River

Davan Espresso, Inc.

609.693.8822

Newberg

Caravan Coffee

503.538.7365

Managua Managua

Cisa Exportadora SA.

505.255.9200

Hackensack

Oro Caffe’

201.343.1793

North Plains

Oregon Coffee Roaster, Inc.

503.647.5102

Annapolis

Caffé Pronto Coffee Roastery

410.626.0011

Hackettstown

Nashville Coffee Company, Inc

908.852.1619

Portland

Coffee Bean International

503.227.4490

Bethesda

Arawak Coffee, LLC

301.365.3383

Jersey City

Leodoro Coffee Systems

888.442.6333

Portland

Great Coffees of America

503.223.0033

Crofton

Chesapeake Bay Roasting Company

800.927.6885

Jersey City

Kobricks Coffee Co.

201.656.6313

Portland

K&F Select Fine Coffees

800.558.7788

Laurel

Orinoco Coffee & Tea, Ltd.

410.312.5292

Lambertville

Rojo’s Roastery

609.397.0040

Portland

Nossa Familia Coffee

800.525.1610

Millersville

The Cosmic Bean Coffee Company

410.370.1782

Maywood

Moon Doggie Coffee Roasters

201.556.0111

Portland

Provenance Hotels

503.395.2122

Nottingham

Keffa Coffee LLC

410.369.8997

Mickelton

Crescent Moon Coffee Raosters

856.832.0626

Portland

Stumptown Coffee Roasters

503.758.2251

Rockville

Mayorga Coffee Roasters, Inc.

877.526.3322

Millville

Kaffe Magnum Opus, Inc.

800.652.5282

Portland

Bridgetown Coffee Company

503.224.3330

Bar Harbor

Benbow’s Coffee Roasters

207.288.2552

Newark

The Law Coffee Company

973.344.2270

Portland

Portland Roasting

800.949.3898

Brunswick

Wicked Joe

207.725.1025

Pennsauken

Lacas Coffee Co

856.910.8662

Portland

Kobos Coffee Company

503.222.2302

N. Berwick

Carpe Diem Coffee Roasting Co.

207.676.2233

Skillman

Orpha’s Coffee Shop

609.430.2828

Portland

Boyd Coffee Company

800.545.4077

Rockland

Rock City Coffee Roasters

207.594.5688

Titusville

Coffee Bean Direct

888.232.6711

Stayton

Tico’s Coffee Roasting Co.

503.999.8426

Westbrook

The Freaky Bean Coffee Co

877.278.0175

Toms River

Wien & Bald Coffee Farms

848.333.9241

Ardmore

Main Line Coffee Roasters

610.642.3066

Ann Arbor

Zingermans Coffee Roaster

734.929.6060

Albuquerque

Red Rock Roasters

800.873.9793

Beach Lake

Beans, Inc

570.575.6500

Bay City

The Harvest Coffeehouse & Beanery

989.893.0872

Albuquerque

New Mexico Coffee Co.

505.856.5282

Collegeville

Claddagh Coffee Company

610.416.1534

Brooklyn

The Evelyn Bay Coffee Company, Ltd.

800.216.7617

Albuquerque

New Mexico Pinon Coffee

505.298.1964

Delaware Water Gap Watergap Coffee Company

570.897.6898

Farmington Hills

Chazzano Corp

248.737.9154

Santa Fe

Zulu Brew

505.310.0929

Hershey

The Harbour Coffee Co.

717.534.2439

Flushing

The Coffee Beanery

888.385.2326

NSW

Kiama (Sydney)

South Coast Coffee and Tea Company

614.252.7943.7

Lancaster

College Coffee Roasters

717.293.0605

Goodrich

Shadrach, Meshach & ABeanToGo

248.819.7780

Las Vegas

The Whole Bean

877.536.5662

Langhome

Bucks County Coffee Company, LLC

215.741.1855

Grand Rapids

Schuil Coffee

616.956.6815

Las Vegas

Organic Planet Coffee & Tea

866.814.6728

Lewisburg

Cafe Latte

570.546.6501

Grand Rapids

Ferris Coffee & Nut Co.

616.459.6257

Las Vegas

Keoki’s Donkey Bean Coffee Company

702.216.0982

Philadelphia

Blue Water Coffee

215.848.3498

Jackson

Jackson Coffee Co.

517.990.6770

Reno

Wood-Fire Roasted Coffee Co.

775.856.2033

Philadelphia

La Colombe Torrefaction

215.426.2011

Kalamazoo

Water Street Coffee Joint

269.373.2840

Reno

Agtron, Inc.

775.850.4600

Reading

The Reading Coffee Roasters

610.373.7323

Lake Leelanau

Higher Grounds Trading Co.

877.825.2262

Binghamton

Java Joe’s Roasting Co., Inc.

607.348.0444

Royersford

Ellis Coffee Company

215.537.9500

Lansing

Paramount Coffee Company

800.968.1222

Bowmansville

Parkside Coffee

716.681.3078

Verona

Arbuckle Coffee Co. Inc.

412.653.8378

Nunica

Magnum Coffee Roastery

616.837.0333

Brooklyn

Café La Semeuse

718.387.9696

West Chester

Morning Star Coffee

888.854.2233

Okemos

Coffee Barrel

517.349.3888

Brooklyn

Gillies Coffee Co.

718.499.7766

Wynnewood

Quaker Coffee Co.

610.642.0544

Plymouth

Coffee Express Co.

734.459.4900

Brooklyn

Hena Coffee

718.272.8237

Jayuya

Hacienda San Pedro

787.828.2083 787.701.6188

Troy

Enchantment Coffee

734.945.4037

Corning

Soul Full Cup

607.936.9030

Canovanas

Cafe Porto Rico

Walled Lake

Java Master

248.669.1060

Flushing

Ch Group Corp

718.762.3479

Canovanas

Torrefazione Roma Inc.

Waterford

Beanstro Specialty Coffee Roasters

866.239.1212

Ithaca

gimme! coffee

607.273.0111

Qld

Burleigh Heads

Amore Coffee

Anoka

Paradise Roasters

877.229.6336

Kingston

Monkey Joe Roasting Co. Inc.

845.331.4598

Queensland Hamilton Island Whitsunday Gold Coffee

Buffalo

Custom Roasting, Inc.

763.682.4604

Long Island City

White Coffee Corp.

800.221.0140

Quindio

Armenia

Comite Departamental de Cafeteros de Colombia 57-0967 414100

787.701.6188 617.559.34000 +61408776311

Buffalo

Asplund Coffee LLC

763.682.6633

Long Island City

Fresh Direct

718.928.1195

Providence

Coffee Exchange

Duluth

Alakef Coffee Roasters, Inc.

218.724.6849

Maspeth

Eldorado Coffee Ltd.

718.418.4100

Rumford

New Harvest Coffee Roasters

401.273.1198 401.438.1999

Le Center

European Roasterie, Inc.

507.357.2272

New York

Nespresso

800.566.0571

West Greenwich

Paravisini Coffee Company

401.623.8775

Minneapolis

Caribou Coffee Company, Inc.

888.227.4268

New York

LavAzza

800.466.3287

Blythewood

Iron Brew Coffee Co.

888.448.1441

Mpls

B & W Specialty Coffee Co.

800.331.2534

New York

Colombian Coffee Federation, Inc.

212.421.8300

Charleston

Charleston Coffee Roasters

843.266.7444

Paynesville

Midnight Roastery

320.333.0168

New York

Porto Rico Importing Co.

800.453.5908

Columbia

Mac’s Java Coffee Roasters

803.233.1368

Saint Paul

White Rock Coffee Roasters

651.699.5448

Oneonta

B. K. Associates International

607.432.1499

Columbia

Turtle Creek Coffee

803.419.2020

St. Louis Park

Tom Becklund Coffee

952.929.9027

Penn Yan

Keuka Lake Coffee Roasters / JAVA-GOURMET

888.478.2739

Greenville

Upstate Coffee Roasters

864.275.0442

Chesterfield

LGC, LLC

314.277.9585

Port Chester

Waterfront Roasters

800.690.7230

Orangeburg

Orangeburg Coffee Roasters

803.536.9684

Kansas City

Parisi Artisan Roasters

816.455.4188

Red Hook

J.B. Peel Coffee & Tea Company

845.758.1792

Travelers Rest

Leopard Forest Coffee Co. Inc.

864.834.5500

Kansas City

The Roasterie, inc.

816.931.4000

Rochester

Spin Caffe Coffee Roasters

585.506.9550

Hill City

Dry Creek Coffee

605.209.4999

Laurie

Omega Coffee Co.

866.855.3267

Syracuse

Cafe Kubal Coffee Roasters

315.278.2812

Rapid City

Bully Blends Coffee & Tea Shop

605.342.3559

Raytown

Puddin’ Head Coffee

816.868.5581

Troy

Grafton Hills Coffee Roasters, Inc.

518.686.3336

Rapid City

Dark Canyon Coffee Co.

605.394.9090

St Louis

Mississippi Mud Coffee Roasters

314.369.0432

Water Mill

Hampton Coffee Company

631.726.2633

Chattanooga

Greyfriar’s Coffee, Rarecoffee.com

423.648.9267

St. Louis

Ronocco Roasters

800.428.2287

Woodside

Shock Coffee

888.337.4625

Chattanooga

Stone Cup Roasting

888.698.4404

St. Louis

Chauvin Coffee Corp.

800.455.5282

Akron

Susan’s Coffee & Tea

800.237.9056

Chattanooga

Bluff View Art District, Inc.

423.265.5033

St. Louis

Ronnoco Coffee Co.

314.371.5050

Akron

Angel Falls Coffee Company

330.376.5282

Knoxville

Goodson Bros Coffee Company, Inc.

800.737.1519

Billings

Rock Creek Coffee Roasters

406.896.1600

Berea

Red Cedar Coffee Co., LLC

440.260.7509

Maryville

Vienna Coffee Company, LLC

865.567.2058

Billings

City Brew Coffee & Cool River Roasters

888.545.4675

Brecksville

Caruso’s Coffee

440.546.0901

Nashville

Bongo Java Roasting Co.

615.777.2572

Billings

Beartooth Coffee Roasters

877.777.5282

Cincinnati

P&G

513.983.1000

nashville

Gridge’s Coffee & Roasting Co.

931.525.3900

Great Falls

Cool Beans Coffee Pub

406.454.8860

Cleveland

Berardi’s Fresh Roast, Inc.

800.876.9109

Addison

Addison Coffee Roasters

972.404.1145

Great Falls

Morning Light Coffee

800.290.8443

Columbus

Thatchers Coffee Roasters

614.593.3121

Arlington

Mawker Coffee

469.569.6718

Great Falls

Montana Roastery Group Inc.

406.453.8443

Columbus

Crimson Cup Coffee & Tea

888.800.9224

Austin

Kohana Coffee

512.904.1174

Kalispell

Fieldheads Coffee Company

406.249.5775

Columbus

Stauf’s Coffee Roasters/Cup O’ Joe

800.778.2837

Austin

Caffe Sanora

512.732.8300

Lolo

Hunter Bay Coffee Roasters, Inc.

406.273.5490

Kettering

The Fine Grind

937.293.2925

Austin

Texas Coffee Traders

512.476.2279

West Yellowstone

Morning Glory Coffee & Tea inc.

406.646.7061

Lancaster

Chief Cooker

877.916.6537

Beaumont

Texas Coffee Co.

409.835.3434

Whitefish

Montana Coffee Traders

800.345.5282

Malvern

Rosta’s Roast

330.863.1726

Brenham

Independence Coffee Co.

979.836.3322

N.S

Wolfville

Just Us! Coffee Roasters Co- Op

902.542.7474

mentor

Java Express Coffee Co.

440.974.5119

Carrollton

Aah! Coffee

214.636.6790

Asheville

Asheville Coffee Roasters

828.253.5282

Rockbridge

Hocking Hills Roasters, Inc.

740.994.0454

Cedar Park

Waterfall Gourmet Beverages

512.258.5281

Carrboro

Carrboro Coffee Company

919.968.4760

Sylvania

Drake’s Fine Coffee Roasting

419.882.0800

Cary

Mr. Toad’s Coffeehouse & Roasters

919.462.3320

Charlotte

Dilworth Coffee

704.554.7111

Concord

S&D Coffee Inc

800.933.2210

Durham

Counter Culture Coffee, Inc.

888.238.5282

Durham

Broad Street Coffee Roasters

919.688.5668

Greensboro

Carolina Coffee Roasting Company

800.457.2556

Hampstead

Java Estate Roastery, Inc.

800.573.5282

Hillsborough

Joe VanGogh

919.644.0111

Raleigh

Stockton Graham & Co.

919.881.8271

Raleigh

Eighth Sin Coffee Company

919.832.8898

Wilmington

Port City Roasting Co.

910.796.6647

Wilmington

Cape Fear Roasters, LLC

910.254.9277

Westhope,

MoJo Roast, Inc.

701.245.8080

Bellevue

Harvest Roasting

402.932.8856

Lincoln

The Mill Coffee and Tea

402.475.5531

Omaha

Scooter’s Coffeehouse

866.863.7266

www.CoffeeTalk.com

Continued on page 37

September 2008

CoffeeTalk

Dallas

Globex America

214.353.0328

Bainbridge Island

Bainbridge Island Coffee Roasters

877.807.7207

Spokane

Craven’s Coffee Company

800.214.2326

El Paso

El Paso Coffee Roasters, LLC

915.587.7526

Bainbridge Island

Fogwoman Coffee

206.855.9061

Spokane

Thomas Hammer Coffee Roasters

509.535.4806

Euless

Java Nights

469.682.5355

Bellevue

Stellar Breeze Organics, Div CPG Inc.

800.213.6463

Sumner

Dillanos Coffee Roasters

800.234.5282

Fort Worth

Rodak’s Custom Roasted Coffee

817.924.6821

Bellevue

Attibassi

425.319.9393

Sumner

Fox Hollow Coffee, Inc.

253.891.0500

Fort Worth

Mother Parker’s Tea & Coffee Inc.

800.387.9398

Bellingham

Onyx Coffee

360.739.2693

Tacoma

Valhalla Coffee Co.

253.752.7178

Houston

Cadeco Industries Inc

713.670.0700

Bellingham

Moka Joe

360.714.1953

Tumwater

Raven’s Brew Coffee-WA

800.917.2836

Houston

Voyava Republic

713 579.4963

Burlington

Fidalgo Bay Coffee

800.310.5540

Tumwater

Dominic’s Coffee Co.

866.759.9036

Houston

Lola Savannah GP

713.222.9800

Camano Island

Camano Island Coffee Roasters

360.387.7493

Houston

R. Dalton Coffee Co.

713.934.8234

Camano Island,

Black Dot Coffee/Hendrix Brother Coffee

877.262.3706

University Place

Firehouse Coffee Company

253.606.4134

Houston

Jumel Leasing

713.516.8750

Cle Elum

Pioneer Coffee Roasting Company

509.674.4100

Vancouver

BJ’s Coffee Roasters

503.357.1195

Nacogdoches

Java Jack’s Coffee House Brand

936.560.3975

Ellensburg

D&M Coffee Company

800.264.5282

Vashon

The Vashon Island Coffee Roaster

206.463.9800

Oak Point

Fair Farms Coffee Roasters and Tea Company

972.294.1266

Everett

Urban City Coffee Roasters

866.797.5282

Woodinville

Isle Of Granelli

San Angelo

DeCoty Coffee Co.

800.588.8001

Gig Harbor

Jake’s Brew Company

866.417.0876

West Java Bandung

San Antonio

Aspen Beverage Group

210.684.6363

Kent

McCauley Coffee Roasters, LLC

253.859.4303

Western Australia East Perth Punch Coffee Company

Spring

Cuvee Coffee Roasting Company

866.688.6608

Leavenworth

Alpine Coffee Roasters

800.246.2761

Appleton

Jacques Cafe

920.707.4896

Tyler

Distant Lands Coffee Roaster

800.346.5459

Lynnwood

Silver Cup Coffee

800.311.7275

Beloit

The Broaster Company

800.365.8278

Tyler

Coffee City USA

888.583.9526

Maple Valley

Java! Java! Coffee Co.

425.432.2184

Elkhart Lake

Wild Grove Roastery

414.807.3699

Logan

Caffe Ibis Coffee Roasting Co

888.740.4777

Mt. Vernon

La Crema Roasting Company

360.333.1035

Green Bay

La Java a Roasting House

920.662.0500

Charlottesville

Shenandoah Joe Coffee Roasters

434.295.4563

Olympia

Batdorf & Bronson Coffee Roasters

800.955.5282

Lake Mills

Coast-to-Coast Cafe, LLC

866.648.8244

Lexington

Lexington Coffee Roasting Co.

800.322.6505

Olympia

Olympia Coffee Roasting Co.

360.753.0066

Madison

Johnson Brothers Coffee Roasters, Inc

608.256.5282

Luray

Kiariz Coffee

703.434.2844

Seattle

Pangaea Organica

206.226.5012

Madison

Ancora Coffee Roasters

608.255.2900

Madison

Ancora Coffee Roasters, Inc.

608.255.2900

Madison

Kaldi’s Best, LLC.

608.252.9700

Milwaukee

Alterra Coffee Roasters, Inc.

414.273.3747

Pepin

Great River Roasters

800.984.5282

Sheboygan

Wild Carrot Cuisine LLC/Vida Coffee

920.207.7672

Sturgeon Bay

Door County Coffee & Tea Co.

800.856.6613

Watertown

Berres Brothers Coffee

920.261.6554

Ellenboro

Happy Trails Cafe

304.869.3635 800.216.5323

Luray

Kiariz Coffee Source

540.743.3280

Seattle

Fonte’ Coffee Roaster

888.783.6683

Norfolk

First Colony Coffee & Tea

800.446.8555

Seattle

Caffe D’Arte

800.999.5334

Orange

Orange Roaster

866.739.5282

Seattle

Caffe Luca Coffee Roasters

206.575.2720

Portsmouth

Massimo Zanetti Beverage USA, Inc

757.215.7366

Seattle

CAFFE VITA Coffee Roasting Co.

206.709.4440

Ruckersville

Mountain View Coffee Roasters

434.985.1563

Seattle

Caffe Umbria, Inc.

206.762.5300

Salem

Mill Mountain Coffee

540.989.7749

Seattle

Tully’s Coffee

206.233.2070

Salem

Nova Roast

540.239.2459

Seattle

Zoka Coffee Roaster

866.965.2669

Stuart

Honduras Coffee Company

877.466.3872

Seattle

Starbucks Coffee Co*

206.318.6937

Morning Glory Specialty Gourmet Coffee

425.487.6824 +622291294324 618.922.5565.7

Victoria

Mornington

Five Senses Coffee Victoria

035.975.5221

Seattle

Pura Vida Coffee

877.469.1431

Bristol

Vermont Coffee Company

802.453.2776

Shoreline

Seattle Gourmet Coffee

206.417.5599

Jackson Hole

Great Northern Coffee Co., Inc.

Burlington

Speeder & Earl’s Coffee

800.849.6041

Shoreline

Giday’s Coffee

206.407.4163

Laramie

Coal Creek Coffee Co.

800.838.7737

Waterbury

Vermont Artisan Coffee & Tea

866.882.7876

Shoreline

Soft Coffee

800.428.2637

Sheridan

roast!

307.752.7779

Waterbury

Green Mountain Coffee Roasters

800.545.2326

Snohomish

Lowery & Co. Inc.

360.668.4545

www.CoffeeTalk.com

September 2008

CoffeeTalk

Advertiser

Listing

Company ........................................................................Phone...............................Web Page .........................................Page #

Coffee Fest

Alcohol Controls Inc..................................................................................800.285.2337..................................www.alcoholcontrols.com.................................................36 Allann Bros. Coffee Co., Inc......................................................................541.812.8000..................................www.allannbroscoffee.com ..............................................39 America’s Food Technologies, Inc./AMFOTEK ...........................................708.532.1222..................................www.amfotek.com ...........................................................25 Ampac Flexibles........................................................................................800.543.7030..................................www.ampaconline.com.....................................................33 Astoria-General Espresso Equipment Corp.................................................336-393-0224..................................www.astoria.com.......................................................28, 39 ....................................900 Avalon-Whole Bean Single Cup Brewers....................................................800.561.6162..................................www.cafection.com..........................................................25 BaristaWorks.com/BrandedCups.com........................................................800.965.0626..................................www.baristaworks.com....................................................15 ....................................924 Bodum USA, Inc .......................................................................................877.992.6386..................................www.bodumusa.com ........................................................39 Boyd Coffee Company ..............................................................................800.545.4077..................................www.boyds.com...............................................................37 ............................511, 513 Brewed Behavior ......................................................................................913.940.9652..................................www.brewedbehavior.com................................................39 BriteVision................................................................................................877.479.7777..................................www.britevision.com ........................................................25 ....................................430 Cafe de El Salvador ..................................................................................503.2267.6600................................www.salvadorancoffees.com............................................27........................1201, 1203 Cafetto USA.............................................................................................877.263.2567..................................www.cafetto.com.............................................................39 ....................................529 Canadian Coffee & Tea Expo....................................................................416.784.5210..................................www.coffee-expo.com......................................................23 Capitol Cups .............................................................................................334.321.3302..................................www.capitolcups.com ......................................................33 ......................................22 Carrie Cups...............................................................................................800.319.8906..................................www.CarrieCups.com .......................................................27 Cimbali USA, Inc.......................................................................................312.265.8100..................................www.cimbali.us..........................................................19, 39 ....................................322 Coffee Drive Thru Plans............................................................................541.317.0555..................................www.coffeedrivethruplans.com ........................................33 ..................................1011 Coffee Fest...............................................................................................800.232.0083..................................www.coffeefest.com ........................................................17 ...................................Host Coffee Holding Company ..........................................................................800.458.2233..................................www.coffeeholding.com ...................................................23........................1033, 1035 Coffee Inventions .....................................................................................949.360.8032..................................www.coffeeinventions.com...............................................31 ....................................824 Coffee Kiss Travel Plug ............................................................................951.845.7418..................................www.mycoffeekisses.com ................................................31 Costellini’s................................................................................................888.889.1803..................................www.costellinis.com.........................................................31 ....................................425 Crossroads Espresso.................................................................................541.344.4600..................................www.coffeestuff.com.........................................................5 ....................................422 Cupcoat Expressions Inc ...........................................................................905-277-3313..................................www.cupcoats.com ..........................................................28 ....................................844 Da Vinci Gourmet Syrups ..........................................................................800.810.3752..................................www.davincigourmet.com.................................................48 Design & Layout Services.........................................................................800.471.8448..................................www.designlayout.com.....................................................39 ....................................606 Double Team Inc.......................................................................................650.997.3168..................................www.double-team.com .....................................................33 ..................................1205 Eagle Web Press .......................................................................................800.800.7980..................................www.eaglewebpress.com .................................................35 Elevation Coffee Traders ..........................................................................303.922.3104..................................www.elevationcoffeetraders.com .....................................33 ..................................1317 Ella Scones...............................................................................................866.634.7968..................................www.foodengr.com ..........................................................28 ....................................628 Entner-Stuart Premium Syrups..................................................................800.377.9787..................................www.entnerstuartsyrups.com...........................................39 Everpure ...................................................................................................800.323.7873..................................www.everpure.com...........................................................39 F. Gavina & Sons......................................................................................800.428.4627..................................www.gavina.com..............................................................37 F.C. Dadson, Inc. ......................................................................................920.757.1486..................................www.fcdadson.com..........................................................31 ....................................204 Fabri-Kal...................................................................................................267.385.8052..................................www.f-k.com....................................................................33 Filter Lid, LLC ...........................................................................................800.246.0375..................................www.filterlid.com ...............................................................3 ....................................222 First Colony Coffee & Tea ........................................................................800.446.8555..................................www.firstcolonycoffee.com..............................................37 Flair Flexible Packaging.............................................................................920.574.3121..................................www.flairpackaging.com ..................................................39 Flavor Shot...............................................................................................800.597.2326..................................www.flavorshot.net..........................................................33 Fresh Roast Systems, Inc .........................................................................650.325.1795..................................www.freshroastsystems.com .............................................2 Garden Gourmet Fine Foods ......................................................................604.607.1208..................................www.privatelabelsyrups.com ............................................31 ......................................14 Globex America.........................................................................................214.353.0328..................................www.cavallinicoffee.com..................................................39 Great Northern Coffee Company...............................................................800.216.5323..................................www.greatnortherncoffee.com .........................................37 International Hotel/Motel & Restaurant Show ..........................................800.272.7469..................................www.glmshows.com ........................................................21 International Paper Foodservice Business .................................................800.537.4141..................................www.ipfoodservice.com....................................................19 ............................600, 632 IWCA.................................................................................................................................................................www.womenincoffee.org..................................................19 Java Jacket..............................................................................................800.208.4128..................................www.javajacket.com ........................................................13 ....................................922 JavaMania Coffee Roastery Inc................................................................815.885.4661..................................www.javamaniacoffee.com...............................................37 Joy Brazil Coffee, Inc. ..............................................................................212.874.6906..................................www.mybraziliancoffee.com.............................................31 Katri Inc. ..................................................................................................877.231.3470..................................www.katriinc.com ..............................................................6 ....................................828 Kikkoman International Inc. ......................................................................800.944.0600..................................www.kikkoman-usa.com...................................................11 Latitude 23.5 Coffee & Tea......................................................................877.260.9212..................................www.latitudecoffee.com ..................................................37 Michaelo...................................................................................................800.545.2883..................................www.michaelo.com ..........................................................15..........................917, 1016 Millrock ....................................................................................................800.645.7625..................................www.millrock.com........................................................7, 39 Mont Blanc Gourmet.................................................................................800.877.3811..................................www.montblancgourmet.com ...........................................17 ............................401, 403 Mountain State Golden Roast, LLC ...........................................................303.868.4454..................................www.msgoldenroast.com..................................................33 National Coffee Association of U.S.A. ......................................................212.766.4007..................................www.ncausa.org ..............................................................27 Quikserv Corp...........................................................................................800.388.8307..................................www.quikserv.com ...........................................................27 Radiant Systems, Inc. - featuring the Aloha product suite.........................770.576.7055..................................www.radiantsystems.com ................................................13 Rocket Man, Inc. ......................................................................................800.921.0199..................................www.rocketman.com........................................................35 ....................................834 SA Japanese Green Tea............................................................................206.774.0905..................................www.sugimotousa.com.....................................................33 ....................................224 Selbysoft, Inc. ..........................................................................................800.454.4434..................................www.selbysoft.com..........................................................33........................1105, 1107 Service Ideas, Inc. ....................................................................................888.999.8559..................................www.serviceideas.com .....................................................39 Silver Cup Coffee .....................................................................................800.311.7275..................................www.silvercupcoffee.com.................................................37 ...........517, 519, 616, 618 Solo Cup Company ...................................................................................800.367.2877..................................www.solocup.com ..............................................................9 ............................902, 904 Stauf’s Coffee Roaster.............................................................................800.778.2837..................................underconstruction .............................................................37 Sterling Capital Leasing, LLC ....................................................................631.414.7570..................................www.sterlingcap.net ........................................................31 The Espresso Shopper ..............................................................................888.580.3639..................................www.theespressoshopper.com .........................................29 ....................................102 The Good Cow Company ..........................................................................208.884.8654..................................www.goodcow.com ..........................................................29 ............................317, 416 The San Francisco Chocolate Factory.......................................................415.677.9194..................................www.sfchocolate.com ......................................................32 Torn Ranch...............................................................................................800.721.1688..................................www.tornranch.com .........................................................35 Twist Stir.................................................................................................800.597.2326..................................www.twiststir.com...........................................................31 Universal Stone America, LLC...................................................................386.366.0034..................................www.universal-stone.com.................................................29 ......................................11 Visions Espresso Services .........................................................................206.623.6709..................................www.visionsespresso.com ................................................33 ............................622, 624 Vita-Mix Corporation.................................................................................800.437.4654..................................www.vitamix.com/foodservice ..........................................39 ............................633, 635 Walker Coffee Trading Company...............................................................877.302.6333..................................www.walkercoffee.com....................................................35 ....................................626 Wega USA ................................................................................................336.662.0766..................................www.wegausa.com ..........................................................23 ....................................501 Weldon Flavorings.....................................................................................502.797.2937..................................www.WeldonFlavorings.com .............................................39 www.CoffeeTalk.com