March 2009 by CoffeeTalk Magazine

March 2009

CoffeeTalk

Elan Organic Coffees â&#x20AC;&#x201C; Best Coffees in the World! Ethiopia Organic Idido Misty Valley

thiopia is known as the birthplace of coffee. Most of the coffee in Ethiopia is produced by peasants on small farms that are less than a hectare with a small percentage produced by state farms. The coffee trade generates over 60% of its total export earnings. They export 80-85% natural or sundried coffees and 15-20% wet processed. Nearly all of Ethiopiaâ&#x20AC;&#x2122;s coffee bean production is still done by hand; from the planting of new trees to the ďŹ nal picking of the cherries. After the ďŹ nal picking they are sent to the warehouse in Addis Ababa which employs mostly women who earn an average pay of around $20 per month. The average pay of an Ethiopian farmer is about $900 per year. An integral part of the social and cultural life in Ethiopia is the â&#x20AC;&#x153;coffee ceremony.â&#x20AC;? An invitation to attend a coffee ceremony is considered to be a sign of friendship and respect. It is conducted by a young woman dressed in the traditional Ethiopian costume and the beans are roasted in a ďŹ&#x201A;at pan over a charcoal stove. For the women of Ethiopia, performing the ceremony is almost obligatory in the presence of a visitor, regardless of the time of day. The ceremonies take place three times a day â&#x20AC;&#x201C; in the morning, at noon, and in the evening. It is considered the main social event in the village and a time to discuss the community, politics and life. It is impolite to leave until you have consumed at least three cups, because the third cup is believed to bring blessings with it. Each regionâ&#x20AC;&#x2122;s coffee will taste slightly different, according to the growing regions. Today, there are many regions in Ethiopia that produce unique tasting coffees. Some of the major coffee growing regions include: Harrar, Sidamo, Yirgacheffe, Lekempti and Idido Misty Valley. The Harrar region is well-known for its fruity, blueberry aroma while the Sidamo region (where Yirgacheffe is produced) is also well-known. The standard Yirgacheffe is traditionally known for citrus and lemon while Lekempti can have mango, tangerine, citrus, and tropical fruit characteristics. Ethiopian Organic Idido Misty Valley Double Picked is a unique, premium, specialty coffee. Produced by small holder farms in the Gedio Zone of the Yirgacheffe District, near the small town of Idido, this coffee is grown high in the remote hills at altitudes of 5,500 and 6,300 feet. The high elevation gives this coffee plenty of time to mature slowly and develop a ďŹ&#x201A;avor proďŹ le that is unique and special. The coffee is processed using the full natural method. Coffee cherries are delivered to Bagershâ&#x20AC;&#x2122;s proprietary mill in Idido, and then sun-dried on thin layered InterAmerican Coffee - Main ofďŹ ce 19500 State Hwy 249, Suite 225 Houston,TX 77070 TRADERS IACCOFFEE COM s WWW IACCOFFEE COM 1-800-346-2810

elevated beds. Once drying is complete, the beans are hulled, screened, hand sorted, double picked and polished to a uniform appearance which is striking for an Ethiopian coffee. This coffee has a truly wonderful cup. Overwhelming blueberry notes abound in the aroma and on the tongue. This is an Ethiopian that will let you know it is special in every way. Beginning with the dry process, the clean bright cup includes citrus as well as sweet and ďŹ&#x201A;oral notes. Deep in the cup you will ďŹ nd hints of chocolate and the ever present blueberry that makes it distinct. The PaciďŹ c Coast Coffee Association awarded this coffee the â&#x20AC;&#x153;Top Choiceâ&#x20AC;? award in fall 2006. Be advised that this coffee is limited in availability.

Quick Facts: Location: Town of Idido in the Yirgacheffe district of Ethiopia Altitude: 5,500 feet to 6,300 feet elevation Farm Size: Small holder farms in Gedio Zone Type: Arabica from Longberry and shortberry Ethiopian cultivars Size: 16/18 screened Harvest: October - February Prep: Organic, Full Natural (dry), hand sorted, double picked and polished. Cup Quality:An intense taste with notably outstanding blueberry overtones and great acidity. A full cup with good body.

InterAmerican Coffee - West Coast 1800 Oak Park Blvd. - Suite C, Pleasant Hill California 94523 TRADERS IACCOFFEE COM s WWW IACCOFFEE COM 1-888-881-4229 www.CoffeeTalk.com

Elan Organic Coffees A Division of InterAmerican Coffee, Inc A Company of Neumann Kaffee Gruppe 1205 J Dtreet, Suite F San Diego, CA 92101 TRADERS ELANORGANIC COM s WWW ELANORGANIC COM s FAX

CoffeeTalk

March 2009

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March 2009

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Features East Africa’s troubled coffees – Page 8- Sam Kornell investigates the enormous problems faced by East African Coffee Growers as they try to get their coffees to market.

Serving up Success

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Page 10- Laura Everage looks at developments in cups, lids, plugs, and to-go mugs.

Letter from the SCAA Executive Director

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Page 14- Ric Rhinehart updates us on the SCAA and the coming Conference in April.

The Kona Coffee Festival

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Page 24- Joel Berliner reports on the beauty and good tastes of the annual Kona Coffee Festival on the ‘Big Island’ of Hawai’i.

Saving the Planet & Ourselves (part 2)

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Page 26- Rebekah Fraser ﬁnishes her insightful article on sustainable practices in coffee, this time looking at Re-Use, Reduce, Recycle, Re-Think.

TOC CoffeeTalk Calendar

The View

East Africa’s troubled coffees – by Sam Kornell

Serving up Success – by Laura Everage

Cups, lids, plugs, and to-go mugs Directory

Letter from the SCAA Executive Director – by Ric Rhinehart 14 Something else to worry about - Sunspots – by Judith Ganes-Chase

Specialty Coffee Roaster Directory

NCA Exhibition Listings

The Kona Coffee Festival – by Joel Berliner

Saving the Planet & Ourselves (part 2) – by Rebekah Fraser 26 Report from the Fields – by Joan Nielsen

Smart Marketing – by Lisa Olson

Calendar Now-June 07 Coffee: The World in Your Cup, Burke Museum, Seattle, WA. http://www.washington.edu/burkemuseum/info/contact.php, 206.543.5590, theburke@u.washington.edu Mar. 01-03 International Restaurant & Foodservice Show, Jacob Javits Convention Center, New York City, www.internationalrestaurantny.com, 888.334.8705 Mar. 01-03 The Ultimate Barista Challenge® USA, Jacob Javits Convention Center, New York City, www.ultimatebaristachallenge.com, info@ultimatebaristachallenge.com, 503.232.1016 Mar. 01-04 International Restaurant Show, Las Vegas Convention Center, Las Vegas, www.internationalrestaurantshow.com, 888.247.3881, grounsaville@oxpub.com Mar. 05-08 Natural Products Expo West, Anaheim Convention Center , Anaheim CA, www.expowest.com, 866.458.4935 Mar. 09-13 Cup of Excellence/Colombia, International Jury, www.cupofexcellence.org, 406.542.3509, susies@cupofexcellence.org Mar. 10-13 Anuga Foodtec 2009, Cologne, Germany, www.anugafoodtec.com, 773.326.9922, v.woods@koelnmessenafta.com Mar. 12-15 International Exhibition of Coffee, Pereira, Colombia, www.camarapereira.org.co 954.349.4655, mpizarro@eyecatchingsolutions.com Mar. 14 2 Hour Barista School Informational Sessions, Alex & Associates, Inc., www.espressobusines.com, 866.590.9423, alex@espressobusiness.com Mar. 19-21 NCA’s 98th Annual Convention, The Boca Raton Resort & Club, Boca Raton, FL, www.ncausa.org, 212.766.4007, info@ncausa.org Mar. 23-27 Q-Grader Certiﬁcation Classes, Hopedale, Massachusetts, at 508. 422.9233 ext. 200 or email rob@coffeesolutions.net Mar. 25-29 FEDA's 2009 Annual Convention, JW Marriott Las Vegas Resort & Spa, Las Vegas, www.feda.com/convention/advance.cfm Mar. 26-27 The Ethical Sourcing Forum North America, Bridgewaters, New York, NY, 212.608.7400 Mar. 28-29 Green Festival, Washington State Convention and Trade Center, Seattle, WA, www.greenfestivals.org, 800.58.GREEN Mar. 29-30 Northwest Foodservice Show, Oregon Convention Center, Portland, Or. www.nwfoodserviceshow.com, 800.645.7350, info@nwfoodserviceshow.com Apr. 16-19 21st Annual SCAA Expositon, Georgia World Congress Center, Atlanta, Ga, www.scaaexposition.org, registration@scaa.org., 562.624.4100 Apr. 18-19 4th Annual Coffee And Tea Festival NYC, Metropolitan Pavilion, New York City, www.CoffeeAndTeaFestival.com, 631.940.7290, LyndaC@StarﬁshJunction.com Apr.17-26 World Gourmet Summit, Singapore, (65)6270.1254, info@worldgourmetsummit.com Apr. 23 Cup of Excellence Auction/Colombia, www.cupofexcellence.org, 406.542.3509, susies@cupofexcellence.org May 02-04 World Tea Expo, Mandalay Bay,Las Vegas, NV. www.worldteaexpo.com, 702.253.1893 May 21-23 Coffee Festival China 2009, Guangzhou International Convention and Exhibition Centre, E-mail: coffee.faircanton@gmail.com. June 07-09 Tea & Coffee World Cup/Europe, Madrid, Spain, IFEMA Feria de Madrid, www.teaandcoffee.net June10-12 The Ultimate Barista Challenge® CHINA, Food Hospitality China Beijing, China World Trade Center, www.ultimatebaristachallenge.com, info@ultimatebaristachallenge.com, 503.232.1016 June 12-14 Coffee Fest Las Vegas, Las Vegas Convention Center, Las Vegas NV, 425.283.5058, TamaraS@coffeefest.com, www.coffeefest.com June 14-16 FHC (Food Hospitality China), Beijing, China, www.fhcchina.com June 15-17 NAMA Coffee Service Education Summit, Crowne Plaza Hotel, Cherry Hill, NJ, www.namacoffeesummit.org 616.299.6483, rstewart@namacoffeeservice.org June 26-28 Coffeena – International Coffee Fair, Cologne, Germany, Specialty Coffee Association of Europe, www.coffeena.biz June 28-30 54th Summer Fancy Food Show, Javits Center, New York City, www.specialtyfood.com, 212.482.6440 ext. 42 June 28-30 Southwest Foodservice Expo, Dallas Convention Center, Dallas, TX, http://www.restaurantville.com, 800.395.2872

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March 2009

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March 2009

CoffeeTalk

In addition, Sam Kornell, our intrepid investigative reporter is back on line with an issue that threatens to collapse the viability of some of the most signiﬁcant coffees in the world. East African Coffees are in jeopardy of losing their markets because of unreliable shipping and logistics infrastructures. Some of the ﬁnest coffees in the world are rotting in containers at Mombasa, Kenya and Das Es Salaam in Tanzania and with them the fragile incomes of the farmers who grow the coffee. This is important information that affects all of us in the consuming countries.

The View

Spring is always a great time of year for the coffee industry. Excitement starts building in the cafes as folks come out of their homes and start riding their bikes, running in the park, and getting together with friends. Cafes may not be serving as much coffee as the weather warms, but those iced beverages packed with profits really start to flow. Of course, you in the Upper Midwest and Northeast still have a little way yet to go until this happens, but you know Spring is coming. This is also the season for our industry’s major US trade shows. Coffee Fest Chicago just finished up and it really was great. And surprise…everyone was upbeat and confident about the next few months. It was a happy busy show with lots of attendees and selling. Coffee Fest shows are real powerhouses and accurately represent the mood of the independent café owners. According to them, we are all going to be just fine. Now it is on to the NCA (National Coffee Association) where, we suspect the mood will be a little more somber, when you have to please your shareholders as well as your customers, things can be a little tenser. Still, those folks have weathered hard and lean times before. The NCA Conference in Boca Raton is always a great time with strong business presentations, observations by trendsetters, and styling parties. Of course, there is also the beautiful blue sky of south Florida, which to us in the Pacific Northwest is the ultimate attraction. (If Eskimos have 200 words for snow, we in Seattle have 500 words for grey skies. Most of which cannot be repeated here) Then it is off to Atlanta in April for the Annual Exposition and Conference of the SCAA (Specialty Coffee Association of America). This year the SCAA is making things a little different. They have added a Symposium prior to the show to bring together opinion leaders from across the coffee industry to discuss and debate the issues facing coffee and coffee’s role in the global economy. Very interesting! It will be exciting to be part of this forum. We will bring what we learn back to you. If you want to learn more about what the SCAA is doing at the conference this year, read Ric Rhinehart’s column on page 14. Good stuff all around. Another great thing about spring is that CoffeeTalk engages its ‘social responsibility’ chops again. In this issue, we finish Rebekah Fraser’s piece on Sustainable business practices that began in November. Fraser is an insightful and deeply informed journalist who delivers the type of balance we can believe in here at CoffeeTalk.

Flip Book Technology is here Last month CoffeeTalk quietly initiated a new technology on our web site. The Flip Book presents the entire magazine in easy to read and searchable splendor with live links to additional sources and web sites to enhance the reading experience. The response has been tremendous from all over the world. The speed of downloading is incredible and the efficiency and elegance of the format once again places CoffeeTalk at the leading edge of technology and customer value. Tens of thousands of coffee professionals are now reading CoffeeTalk globally. The CoffeeTalk Media Content Project This week, I returned from Costa Rica with my film and production crew. We have started the first phase in our development of video and audio content for television, the web, and other media. This project, in conjunction with The Songbird Foundation, intends to bring consumers in closer touch with the producers of coffee, from crop to cup. I will be travelling the world looking for the coffee story from producers, roasters, cafes, and cuppers and then presenting to consumers in entertaining ways. Our hope is that through understanding of coffee and those who bring it to us, consumers will consider the price they pay for gourmet coffee and willingly pay more for quality. One thing I definitely learned was always wear a hat when filming under a tree full of monkeys. Now that is good fun. If you have more ideas about what we should talk about, or if you have great stories of your experiences in coffee, we would love to hear from you. Email me at miles@coffeetalk.com and tell me all about it. Cheers!

Kerri & Miles

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Hospitality News does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns. Circulation: Hospitality News (ISSN 1084-2551) is mailed monthly (10 times per year) with combined June/July and November/December issues, also bonus mailing/ distribution for Education Guides and foodservice/hospitality and coffee conventions/shows throughout the year. Postmaster: Send address changes to HNCT, LLC, 23712 49th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualiﬁed industry professionals. Non-qualiﬁed requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.HospNews.com. Copyright © 2006, Hospitality News, All Rights Reserved.

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Troubled coffee

East Africa’s troubled coffees By Sam Kornell

It is a story many coffee buyers—roasters and importers alike—can relate to. Last May, Oren Bloostein, the owner and roastmaster of Oren’s Daily Roast, a specialty coffee franchise in New York City, visited southern Ethiopia, and bought 50 bags of very fine, very unusual dry-prepped, Grade Three organic Sidamo coffee from the Sidamo Coffee Cooperative. He settled on a price, and then added an additional 20 percent to the final sum, with the stipulation that the extra money be sent to the growers. Delivery was arranged for August, although Bloostein figured that realistically, he probably would not see the coffee until September. Although he buys from around the world, Bloostein’s primary coffee source is Columbia, and he gets irritated at the prospect of even a week delay with one of his South American shipments. However, in recent years he’s been working to buy direct from growers in Ethiopia and Burundi, and he has reconciled himself to the often erratic, and frequently late, shipping norms common among East African coffee producing nations. Or he thought he was reconciled last August, when his Sidamo did not show up. No problem, he figured—I did not expect it until September anyway. Then September turned into October, and October into November, and November into December, and still no Sidamo. Finally, the day before New Year’s he got a call informing him that the coffee had arrived—four months after its original due date. Bloostein bought 20 bags, and decided that henceforth he would buy all of his East African coffee through exporters, a decision he made with regret. “I don’t get the same access—it’s not the same as going there and seeing the farmers and seeing what actually happens,” he said. “We’ll continue to try to support programs where they’re going out of their way to actually help the farmers. But I’m not placing all of my eggs in one basket anymore.” East Africa produces some of the finest coffee in the world, and for many East African countries, coffee exports comprise the largest, or one of the largest, sources of gross domestic product. In the specialty industry, the region is often treated with a kind of collective rapture; in a recent survey of North American specialty coffee roasters and importers conducted by Technoserve, a widely respected nonprofit organization based in New York, East African specialty coffees were rated higher in quality, as a whole, than specialty coffees produced in Latin America. Yet stories like Oren Bloostein’s are legion among American roasters and importers. This may help explain why, according to Technoserve, in the last eight years East African coffees have actually had their share of the global specialty market drop by an astonishing fifty percent, from 28 to 14 percent. David Browning, who is the head of TechnoServe’s global coffee practice, said the picture that emerged during the survey was unambiguous. “When we asked [respondents] to rank how East Africa compares on delivery consistency and reliability, and consistency of quality, the score was very low,” he said. “The message in the industry is basically, Look, I know there are great coffees in East Africa and I would love to buy from there, but I don’t have confidence that the coffee is going to be delivered to my roasting plant on time, and at the same quality as when I purchased it.” Considering their fame and popularity, and considering their importance to the economic well-being of the region, why do East African coffees seem, on balance, less likely to ship reliably, and in a timely manner,

than coffees from other regions of the world? In interviews with a number of roasters, importers, and members of the industry, two chief reasons are cited. The first had to do with East Africa’s transportation infrastructure. Each country is the not the same, but as a rule, transport in the region is not as efficient or as reliable as in most other major coffee producing regions. “Their transportation infrastructure is not as good as Latin America’s, broadly speaking,” said Donald Shoenholt, owner of New York-based Gillies Coffee, the oldest coffee merchant in the United States. Susie Spindler, the head of the Cup of Excellence coffee auction, agreed. “There are a lot of problems with transportation with East African coffees,” she said. “Once they’ve been milled, bagged, and sold, getting them out of [the farms] in a timely way so they don’t lose their quality is an enormous issue.” However, according to Spindler, those difficulties pale in comparison to the problems involved in shipping the coffees once they make it to port – problems that are magnified, she pointed out, by East Africa having fewer ports from which to ship than, for example, Central America or Brazil. “It’s not just Ethiopia, but Rwanda, Burundi, Tanzania, even Kenya,” she said. “You go to one of those ports in Dar es Salaam, or Mombasa, and it’s just mass confusion. There are no boats, there are no containers, coffee sits there forever, you have to have somebody watching over it all the time, or you do not really have any idea whether it has been loaded. You almost have to hire an agent to get your coffee onto the ship. There’s a hugely archaic structure at the ports.” Spindler’s depiction of East African ports as unreliable, confusing, and often under-equipped to handle the volume of freight shipped out of them is hardly controversial. However, until TechnoServe looked into it, there had been no recent statistical comparison between coffee shipments out of East Africa and Latin America. According to data compiled by the organization, on average it takes coffee produced in Latin America forty days to travel from the mill to North America. For East Africa, on the other hand, the figure is 100 days. After accounting for the longer geographic distance between East African and North American ports, TechnoServe found that East African coffees require an average of 30 extra days in transit time, compared to their Latin American hermanos. This average month-long lag is a problem for two reasons. It creates a giant inventory and marketing headache for roasters and retailers, all of whom are acutely aware that they would be facing much easier sailing with a shipment from Latin America. In addition, it creates an enormous potential for quality degradation. Sit a shipment of coffee in a sweltering container at a port in Mombasa for a couple of months, and what may originally have been an excellent batch of Kenya AA is likely to sour, in part or in whole. In the TechnoServe survey, respondents overwhelmingly rated the quality consistency of Latin American coffees to be much higher than their East African counterparts. This problem – spoiling green coffee by delaying shipments – is known to the various government agencies that oversee coffee commerce in East Africa. Indeed, in mid-January, the Tanzanian government released figures suggesting that up to a third of the country’s coffee exports are destroyed by port inefficiencies, and in the last continued on page 14...

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March 2009

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Serving up Success

Serving up Success By Laura Everage

The introduction of the “Dixie” cup back in 1908 ushered in a new era that brought consumers the added convenience and flexibility to consume beverages – and eventually food – wherever and whenever they roamed. Today you would be hard-pressed to find a place that does not offer coffee and other beverages on the run. However, if you think back just a handful of decades ago, rarely could you get a cup of coffee to go. Instead, you either perked your brew at home or sat a diner and enjoyed endless refills served by an eversmiling waitress. And, if you did find yourself at a place that offered the option of taking your coffee out the door, it was probably served in a plain white, one-sized Styrofoam cup with no lid on it. The vision of a handsome coffee farmer from Colombia was the extent of what the consumer knew about coffee. Now, you take great pains in choosing the quality of coffee offered to customers, and customers base their loyalty on the quality of experience your café provides, from a properly brewed coffee to in what it is served. It used to be that a cup was a cup; a simple a vessel in which to transport the coffee wherever the customer is going to. Now, that cup is an essential part of the product. Whether it is a hot cup of Ethiopian Harrar coffee, or a fresh fruit smoothie, what you serve it in has a direct relationship to how your customer views the beverage, and your business.

as the corrugated construction sticks to the cup with a heat-activated adhesive. One of the newcomers to the category includes the Gripper Sleeve from Studio H2O. “This innovative design,” explains P.J. Berjis, principal and design director, “gives customers a new easy-to-use option that securely grips the cup and café owners a low cost per unit price.” Topping off the trends in the cup design is the lid, designed to help maintain internal temperature of the beverage as well as alleviate the possibility of spilling and dripping. Unfortunately, it is the latter that has proven to be a sore spot among consumers, who have experienced many accidents while sipping on the go. Recent introductions have brought innovation to the design of lids that ensure the consumer the best possible experience. The Smart Top from Dixie features a sliding tab that can be moved back and forth with one hand, sealing the opening while on the go. Because it is reclosable, it helps prevent cooling and the interlocking design ﬁsts securely over the rim to help prevent spills and leaks. Carrie Cups’ recently introduced GreenGood Cup Lids, made from CPLA a high-heat poly lactic acid, which is a nature-based plastic made from corn. With its high heat tolerance (up to 212 degrees F), and biodegradability, the café owner has new options for lids that are both highly functional and more environmentally sound.

The Cup Upgrade Today, estimates are that more than 14 billion cups of coffee are served in disposable paper cups. As the demand for to-go coffee has grown, so too have the options for transporting it. From the one-time staple Styrofoam cup, there are now cups designed to ensure your coffee is kept hot, your hands are kept cool, it doesn’t drip on your clothes or spill in your lap, is microwave and dishwasher safe, and is compostable, all the while offering the café owner a unique branding opportunity. For the hot beverage in particular, the main concern is its ability to keep it at proper serving temperature for a longer period. To meet that need, manufacturers have expanded offerings that increase its heat retention. Products such as Dixie Food Services’ PerfecTouch Cup introduced more than a decade ago, brought superior insulation qualities that also helped reduce the waste from double cupping. From there, the company’s more recent addition of the Insulair EcoSmart Cups brought customers a triple walled insulated cup that not only eliminated the need for double cupping, but also eliminated the used for a separate sleeve. Heat retention will continue to be an essential part of the new introductions as is the case with the latest from LBP Mfg., the Calyx cup. The new cup features a double wall technology that creates a 360 degree air gap between the inner cup and outer wrap, thus creating a cup that is highly efﬁcient in retaining heat. Speaking of hot coffee, it was back in 1991 when Jay Sorenson spilled a cup of coffee in his lap (ouch!) because the coffee cup was too hot to hold. This unfortunate incidence led to the fortunate introduction of the Java Jacket cup sleeve, which was designed to help alleviate the problem of holding a hot cup. Even with the increased interest in multi-layered, insulated cups, which are promoted as a way to keep coffee hot and hands cool, the cup sleeve remains a ubiquitous offering at the café. Since its introduction, Java Jacket has placed more than 1 billion cup sleeves on coffees sold at espresso stands and big coffee chains. This successful category has grown and includes a variety of different styles to meet different needs. For instance, the Comfort Grip sleeve is made of polyethlyne and does not slip from the cup or the hand. “It is comfortable to hold,” explains Ted Alpert, owner and COO of Double Wrap Cup & Container Co., Inc., “and the lightweight sleeve is transparent to reveal the design on the cup beneath.” Likewise, LBP’s Coffee Clutch boasts it’s ‘no slipping’ ability

Greening of the Industry Perhaps one of the biggest issues many industries face today is how to function in an increasingly environmentally savvy society. In particular, the coffee café deals with this issue on a daily basis. As previously mentioned, more than 14 billion cups of coffee are served in disposable paper cups, and according to the Green Mountain Coffee Roasters website, if placed end to end, that is enough to wrap the earth 55 times. In early 2005, Green Mountain Coffee Roasters and International Paper began to collaborate on the development of a cup made using renewable resources that would lessen its environmental impact. Traditionally, even if the cup was made of paper, the coating used to help them hold the hot liquid has not been biodegradable. The result of their collaboration was the ecotainer paper hot cup, launched in 2006. Sourced from renewable resources, this hot cup uses a plant-based lining that is compostable rather than a petro-chemical plastic that is not. The cup features a polylactic acid (PLA) lining made from plants, thereby creating a more environmentally sound paper product. Since this introduction, other companies have utilized the PLA products to make more environmentally sound to-go products. In addition to making the switch from petroleum-based linings, manufacturers are introducing disposable cups that are recyclable and have a greater amount of post consumer materials. This is prompted, according to Sorenson of Java Jacket, by the more recent interest on the consumer end. “Originally,” he explains, “Java Jacket was made of 100 percent recycled materials.” However, because the printing on that product was not as good as customers desired the company switched to a product that was less recyclable, but printed to the specs of his customers. “At the time,” explains Sorenson, “customers had a hard time justifying the added cost associated with a recyclable product especially when the printability was not up to their standards.” However, he does note that in the last six months the company has secured a paper source that can supply with 100 percent recyclable paper and 95 percent post consumer materials, which can be printed upon using waterbased inks. “We’ve experienced a lot of demand for a product that is more environmentally friendly,” says Sorenson. “Now we can use a water-based ink to print helping make the overall product greener, and at the same time, we’ve been able to bring the price down.” continued on page 12...

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Power Up. Quiet Down.

CoffeeTalk

March 2009

More power and less noise is good for any coďŹ&#x20AC;ee bar business and WaringÂŽ Commercial Xtreme Blenders deliver both. Heavy-duty 3.5 Peak Input HP motors and 45,000 RPMs* provide awesome speed and performance, and solid sound enclosures keep it quiet. The MX1500XTPs come with a Drink Counter to track daily and total run counts and 4 reprogrammable beverage stations. Power up, quiet down, and keep it easy, with WaringÂŽ Commercial Xtreme Blenders.

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*bare motor speed www.CoffeeTalk.com

March 2009

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...continued from page 10 Companies across the board are increasing the percentage of recyclable or post consumer materials The Insulair cup now boasts 25 percent post consumer fiber, up from 10 percent. “We have made a big push forward to offer a cup that has this high a level of post consumer fiber in it,” says Sharon Tett, senior marketing manager, foodservice, for Dixie Foodservice. Likewise, the move towards corn-based PLA plastic cups is increasing, with companies like Carrie Cups and Your Brand Café incorporating them into their offerings. “I am also seeing a lot more eco-friendly products in the works,” says Craig Warner of Your Brand Café, “including some made with different materials such as sugar cane.” Other issues manufacturing issues manufacturers are dealing with are the glue and the ink used. The Studio Gripper, made of recycled chipboard, will soon feature glue-less design “We’re trying to get away from the gluing process so there are fewer toxins and for recycling and manufacturing process,” says Berjis. This, along with the growing use of water-based inks, is helping add to the green-ness of disposable cups. For those café owners who are looking for options that are less disposable, Capitol Cups offers the Easy Traveler, a 16-ounce insulated travel cup that is spillproof, drop-resist and microwave and dishwasher safe. This reusable double-walled insulated cup made out of polypropylene is food safe and recyclable. According to Clare Craig, vice president sales and marketing, “It is a great way for retailers, especially smaller ones, to make the most of their investment in cups. Most paper cups are disposed of, yet customers save these. It saves the environment, and is a wonderful way for café owners to advertise their business. “It is a great value, and it highlights both trends of saving money and being green,” she adds. On the other end of the spectrum, café operators have are increasingly looking into reusable mugs as part of their environmental stewardship program, as well as a marketing opportunity. Tim Balazs, environmental communication officer, for Mugs Made Easy, realized that if the average person uses one disposable cup a day, by the end of the year, that person would have contributed 25 pounds of solid waste in the landfill. “That is where the stainless steel mug pays off for the consumer and the environment,” he says. “After a month of use, it ends up paying for itself.” The reusable travel mug is a great way to reduce the amount of disposable cups being used, Balazs explains, “and it is a great way to add value for the customer and market your store as well,” he says. Café operators who sell the mug can then offer customers a refill discount when they return with that mug. “What a great way to get repeat business,” adds Balazs. “Consumers are extremely proprietary about their mugs, “he adds, “that if you offer a high quality stainless steel mug at a competitive price, then you can help build coffee sales while helping the environment.”

Jon Hock, national sales manager for Termo-Serv, also sees the growing interest in reusable mugs. “More and more the consumer is interested in doing things that are less wasteful, and using a reusable mug is the perfect way to do so. They are also interested in the price, and they can be a relatively inexpensive way to have a reusable product that still looks good.” As for recyclable mugs, which Thermo-Serv manufactures a line of thermal mugs from internal waste from their manufacturing process, “Unfortunately, the coffee industry has not embraced this product as much as other industries have,” says Hock with a bit of surprise. “However, I am seeing growing interest from coffee cafes, and am confident that this will provide them with another ‘green’ option for their customers.” On-the-go Marketing Upwards of 70 percent of your customers leave your establishment with a cup in their hand, providing the perfect outlet for café owners to market their brand and their product. Companies like Your Brand Café have established a way for smaller coffee houses can get branded products by offering small production runs on quick turnaround times. “Small café owners need the flexibility of ordering because they do not have the room to store large quantities or have the cash flow,” says Craig Warner, president of Your Brand Café. “We try to maintain a 10-day or under turnaround time on new products, something that may take between six to eight weeks elsewhere.” The opportunity for making multiple impressions, reaching the consumers where they work, play, and live is an opportunity café owners should not miss, especially since it can be a cost-effective way to get the message out. BriteVision Media has an innovative program designed bring advertising to cup sleeves through its BriteVision Café Network. As a result, network members can lower their cup sleeve expenses, and have a high quality ad campaign attached to it. Burns of Stix to Go says more and more café owners are placing logos on their products, which are at eye level with customers, and can be used again and again. “Because they are reusable,” he explains, “they offer café owners a lowcost way to brand their products and to make multiple impressions.” He adds, “In addition to their logo, customers are also printing a special offer on the other side of the round stick, or having another company advertise on the other side to further cover their costs.” Whether it is on the cup, the cup sleeve, on the plug or on the mug, the vessel in which your customers pour their coffee is a reflection of your business. Take stock in what you are serving your beverages in, and take advantage of the walking billboard your customers provide. CT

Cups, Lids, Sleeves, Plugs, and To-Go Mugs Directory Company

Phone

Web

City

State

Company

Phone

Web

City

State

BaristaWorks .....................................800.965.0626 ...............www.baristaworks.com ...................... Collierville ...............TN Berney Karp, Inc...............................323.260.7122 ...............www.ceramic-source.com .................. Los Angeles .............CA Beyond the Bean..............................+441179533522 .........www.beyondthebean.com .................. Bristol......................Avon BrandedCups.com..............................800.965.0626 ...............www.brandedcups.com ...................... Collierville ...............TN

Keystone State Distributing..............610.865.5407 ...............www.ksdonline.com ........................... Bethlehem...............PA Kimberly Shaw Graphics ..................800.489.6839 ...............www.kimberlyshawgraphics.com ....... Carlsbad ..................CA Kuplink, LLC ......................................732.771.3916 ...............www.kuplink.com............................... Red Bank................NJ Lap Distributors ................................215.744.4000 ...............www.comingsoon.com........................ Philadelphia ............PA

BriteVision .........................877.479.7777 ...... www.britevision.com ...........San Francisco ..CA ........ See our ad on page 35

LBP Manufacturing.............800.545.6200 ...... www.lbpmfg.com.................Cicero ..............IL.......... See our ad on page 13

Mugs Made Easy...............................800.477.6667 ...............www.mugsmadeeasy.com .................. East Syracuse .........NY Nikola's Bakery.................................952.253.5991 ...............www.nikolasbakery.com .................... Bloomington ...........MN Capitol Cups, Inc. ...............334.321.3322 ...... www.capitolcups.com..........Auburn, ...........AL......... See our ad on page 37 North Atlantic Specialty Bag ...........773.271.4899 ...............www.northatlanticbags.com .............. Reading ...................PA Carrie Cups ........................706.373.2442 ...... www.CarrieCups.com...........Evans...............GA ........ See our ad on page 19 Packaging Solutions Group, Inc.......630.640.5218 ...............www.usefulproducts.com ................... Burr Ridge ..............IL Parisi Artisan Roasters .....................816.455.4188 ...............www.parisicoffee.com......................... Kansas City .............MO CeramaMug........................................781.956.3125 ...............www.ceramamug.org ......................... Saugus .....................MA Promo Concepts................................800.501.0048 ...............www.promoconcepts.com .................. Clovernook Center for the Blind and Visually Impaired .............800.728.5062 ...............www.clovernook.org........................... Cincinnati ................OH QwikStock.com ..................................800.965.0626 ...............www.QwikStock.com .......................... Collierville ...............TN Cool CorC ..........................................901.333.1367 ...............www.coolcorc.com.............................. Memphis..................TN R3-Reliable Redistribution Costa Verde Paper Supply ................510.504.2194 ...............www.costaverdepapersupply.com ...... Watsonville .............CA Resource...................................425.251.5216 ...............www.r3redistribution.com ................. Renton.....................WA Rejuvenate U Coffee Designs ...........478.997.9350 ...............underconstruction .............................. Warner Robins .......GA Cup-A-Round .....................................519.541.9132 ...............www.cuparound.com.......................... Sarnia......................Ontario Smart Cup Corporation ....................866.988.0970 ...............www.smartcup.ca ............................... La Quinta ...............CA Cupcoat Expressions Inc ..................905.277.3313 ...............www.cupcoats.com............................. Mississauga..............Ontario Smart Lid Systems............................+61403485858 ...........www.smartlidsystems.com ................. Bondi Junction .......Sydney Don't Sweat It ..................................781.444.4440 ...............www.dsiproducts.net .......................... Needham.................MA Double Team Inc...............................650.997.3168 ...............www.double-team.com ...................... Daly City.................CA SMD Trading Co. LTD...........800.319.8906 ...... www.smdtrading.com .........Irvine ..............CA ........ See our ad on page 19 Double Wrap Cup & Smurfit-Stone Container Corp. .........866.984.9810 ...............www.bigjoecoffeebox.com .................. Wakefield ................MA Container Co. Inc .........312.337.0072 ...... www.comfortgripwrap.com ...Chicago ...........IL.......... See our ad on page 37 Solo Cup Canada ..............................416.332.3808 ...............www.solocup.com/solocanada/index.html . Toronto....................ON Durham Ltd........................585.218.8610 ...... www.durhamltd.com...........Pittsford..........NY ........ See our ad on page 33 Solo Cup Company ...........................800.367.2877 ...............www.solocup.com ............................... Highland Park ........IL Eco-Products .....................................303.449.1876 ...............www.ecoproducts.com ....................... Boulder ...................CO StixToGo .............................................800.435.6789 ...............www.stixtogo.com .............................. Bothell.....................WA Ecosleeve ...........................................866.855.3626 ...............www.ecosleeve.com............................ Brampton................Ontario Studio H2O Corp/Gripper Sleeve.....310.271.4420 ...............www.grippersleeve.com ..................... Los Angeles .............CA Fabri-Kal ............................................800.888.5054 ...............www.f-k.com ...................................... Kalamazoo ..............MI Take A Byte.......................................310.559.5300 ...............www.take-a-byte.net .......................... Gardena ..................CA Filter Lid, LLC....................................800.246.0375 ...............www.filterlid.com ............................... Lees Summit ...........MO Tasteful Muggers ...............................317.398.3346 ...............www.tastefulmuggers.com GeoPak Imports Inc. ..........800.728.9219 ...... www.geopakimports.com......................................... See our ad on page 36 Teas Etc., Inc.....................................561.683.6338 ...............www.TeasEtc.com ............................... West Palm Beach ..FL Georgia-Pacific Food The Cup Store...................................866.641.5900 ...............www.thecupstore.com ........................ Champlain ...............NY Services Solutions (Dixie) .......866.435.5647 ...............www.dixiefoodservice.com ................. Atlanta ....................GA Thermo-Serv ......................................800.635.5559 ...............www.thermoserv.com......................... Dallas ......................TX Gourmet Reserve LLC.......................720.849.3213 ...............www.imackcoffee.com........................ Denver.....................CO Thermos .............................................800.243.0745 ...............www.thermos.com.............................. Rolling Meadows ....IL GreenGood USA ..................800-319-8906 ..... www.greengood.com ...........Irvine ..............CA ........ See our ad on page 19 Trade Supplies ...................................323.581.3250 ...............www.tradesuppliesinc.com................. Vernon .....................CA Highwave, Inc....................................805.981.1773 ...............www.highwave.com............................ Port Hueneme ........CA Upper Midwest Gourmet ..................612.728.7208 ...............www.uppermidwestgourmet.com....... Minneapolis .............MN Hospitality Products Direct..............888.627.7787 ...............www.hpdsales.com ............................. Sterling....................MA Whole Latte Love / Gaggia / Hot Topper ........................................877.347.2461 ...............www.thehottopper.com...................... Cypress ....................CA Importika.................................888.389.4123 ...............www.wholelattelove.com.................... Victor.......................NY Brugo Mug by Jolex .........................708.952.4700 ...............www.brugomug.com .......................... Oak Lawn ...............IL Cafe Sleeve ........................................702.265.1698 ...............www.cafesleeve.com........................... Las Vegas.................NV

International Paper

Your Brand Cafe .................866.566.0390 ...... www.yourbrandcafe.com .....Canton ............GA ........ See our ad on page 29

Foodservice Business ...800.537.4141 ...... www.ipfoodservice.com.......Memphis .........TN ........ See our ad on page 25

Zepak, Corp........................................503.682.1248 ...............www.zepak.com ................................. Wilsonville...............OR

Java Jacket .........................800.208.4128 ...... www.javajacket.com ............Portland ..........OR ........ See our ad on page 21 Katri Inc.............................877.231.3470 ...... www.katriinc.com ...............Seattle.............WA ....... See our ad on page 27

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March 2009

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March 2009

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...continued from page 8 few months, ministers in the Ugandan and Ethiopian governments have issued blistering criticisms of their respective coffee delivery systems. Of course, all of this begs the question of why, considering the enormous role that coffee plays in the economic well-being of these East African countries, a way has not been found to ease and smooth foreign coffee commerce. I put this question to Susie Spindler, and she winced, and then asked if I had ever been to East Africa. “That’s a question that goes to why they don’t do a lot of things better than they do, economically and development-wise. It’s complicated politically, it’s complicated infrastructurewise, and it’s complicated money-wise…For a port city to completely shut their port down and reinvest in a new one would cost an enormous amount.” Spindler also pointed out that the amount of cargo shipped from Asia to the United States and Europe has grown so extensive that in many cases, there simply are not enough ships and containers to supply East Africa with the freight capacity it needs. So is there any hope for future improvement? Is transport inefficiency and delivery uncertainty simply the nature of a significant portion of the coffee grown in, and exported from, East Africa? I asked this of David Browning, and he replied that the cost involved in fully rebuilding and modernizing East African ports is likely to be prohibitive to most of the relevant countries. However, he said there are many ways to make less expensive, but still important, changes to improve transportation efficiency in East Africa, as well as ways to organize and streamline shipping at the ports. TechnoServe recently received a nearly $50 million donation from the Gates Foundation, to be directed toward coffee production in East Africa. Browning said that while most of the money – which will be spent during a four year initiative that he is heading – will go toward teaching farmers how to grow and market higher quality coffee, TechnoServe also hopes to work with the relevant government agencies to identify and improve structural problems in the way coffee is transported and shipped in East Africa. It is hoped that such efforts are successful. As everyone in the coffee industry knows, market prices have been fluctuating sharply of late, and this month the National Coffee Association is expected to release figures showing that specialty coffee purchases are dropping due to the global recession. None of this is good news for anyone, but it is particularly problematic for growers – none more so than those in East Africa, who are among the most impoverished in the world.

“In good times it’s very difficult in East Africa,” said Donald Shoenholt. “In times when the money is flowing, in times when there’s no social unrest it’s still a very hard life, on many levels. Now you are talking about a coffee market that is very unstable? That’s dangerous for these countries.” Susie Spindler agreed, calling the market instability an added source of stress for an already troubled region. However, she also noted that the structural drawbacks to purchasing East African specialty coffees are real enough that roasters and retailers should not be blamed if they decide to eschew buying them direct—however excellent they may be—out of fear that they won’t be delivered, or will be delivered too late. “The potential for quality degradation is so huge that it creates a disincentive for consistent buying,” she said. “And there’s also just the unknown factor, from a roasters perspective—I found this great coffee, but I’m not really sure I’m going to get it in, and I’m not sure I’m going to get it in the same quality as when I found it. That uncertainty, by its very nature, is a big disincentive for roasters. They look at it and they say, “I’m not going to go in and find coffees that I want and create direct relationships, and really provide [growers] an incentive for creating a premium infrastructure – I’m just going to wait and see what my importer has in the warehouse, because at least I know exactly what it is.” Nevertheless, Spindler was not entirely despondent about the state of East African coffee commerce. She said that there seems to be at least some consensus among government officials in East Africa that changes need to be made in the region’s transportation infrastructure, and in the organization and efficiency of its ports. She took time to sing the praises of the many American importers who have worked assiduously, and often in the face of repeated difficulties and frustrations, to build up reliable and consistent coffee trading with East Africa—the “unsung heroes” of this story, she said. And, perhaps most importantly, she reaffirmed very strongly, that the region still produces some of the richest, most sublime coffee on earth, an attribute that ensures its continued relevance in the global coffee market. “Some of that coffee is just phenomenal,” she said, “and I just hope the situation can improve a little bit so the farmers get more of the kudos they deserve.” CT

Letter from the SCAA Executive Director By Ric Rhinehart; Executive Director of the Specialty Coffee Association of America The woeful economic news just keeps pouring in from every source, with fresh

We are also continuing to work on the largest gathering of coffee professionals

gloom creeping in on news of rising unemployment, continued banking shakiness,

in the world, our annual Exposition, a forum that provides companies an

falling stock prices and ongoing uncertainty about how to best get out of this

opportunity to meet all of their existing key customers in one time and place.

crisis. In the midst of this onslaught of ever worsening forecasts it is difﬁcult to

The Exposition is also designed to bring together those who are looking for new

know what to do next, and many businesses seem to be frozen in place or rolling

supplier relationships with a broad cross section of the industry. We have made

up into the tightest possible ﬁscal ball and hoping not to get caught in the storm. I

this event more accessible than ever before for new entrants to the industry,

respectfully suggest that this is the moment when business leaders must commit

lowering the cost of admission and increasing the value of the Exposition in new

to action and resist the temptation to withdraw.

and exciting ways.

To that end, we are working hard to provide some real opportunities to face

Wrapped up in every crisis are opportunities and the most apparent one for

down this stasis. First and foremost, for the business and industry leaders who

our industry is the chance to be seen, front and center, by our existing customers

must chart the course of their organizations in these uncertain times we have

and potential new ones. As leaders examine every aspect of their businesses,

created the SCAA Symposium, designed to provide a forum for facilitated peer to

now is the time to be seen and to present the best possible value proposition.

peer discussion on any number of critical issues facing the specialty coffee world

Coffee people from all over the country and indeed the world will be present in

at this moment. For most of us, gaining clarity is easiest when we can bounce

Atlanta from April 15 through 19, and the most effective leaders will be there to

ideas off of other motivated and informed thinkers, share information, and argue

promote their companies, their people and their products. CT

constructively. The Symposium is bringing together the kind of highly engaged group that can help achieve the necessary clarity of vision to lead our industry forward. www.CoffeeTalk.com

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March 2009

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Judy Ganes for coffee traders and drinkers to now worry about – sunspots. Each May, coffee traders start to pay even closer attention to the weather in

Something Else to Worry About – Sunspots

Brazil on the possibility that cold enough air will push north and cause frost damage to the coffee trees. This would impact the following year’s crop rather than the ripe cherries that are waiting to be picked. Frosts do not occur frequently, generally at best once every 10 years or so of varying intensity. A migration northward of the key coffee regions also is believed to have put more of the crop out of harm’s way and actually at increased risk of drought instead. The odds of a frost each year are slim, but due to certain climatic factors, there are some years where the odds of a frost intensify. Traders are known to watch for shifts in sea surface temperatures (El Nino, La Nina) and moon phases. Sunspot cycles also are a commonly watched indication for when the odds increase for a frost in Brazil or other weather anomalies that could impact agriculture around the world. So what exactly are sunspots and how do they help predict increased risk of a colder than average winter in Brazil? Sunspots look like dark changing patterns on the surface of the sun. They were

By Judith Ganes-Chase, President, J Ganes Consulting, LLC

ﬁrst observed as far back as 28 BC, but it was the invention of the telescope in

www.jganesconsulting.com

the early 1600’s that led astronomers to track these changes and notice cycles in Colombia and Central America have had their fair share of weather issues this

sunspot activity. A sunspot is actually a region on the sun’s surface that is noted

year with far too much rain having a negative impact on production. Supplies of

for increased magnetic radiation. Because of this, convection is inhibited and the

‘Other Mild’ coffee have become tight and cash differentials have continued to rise

area has a marked decline in surface temperature. Sunspot activity increases and

to reﬂect this unexpected scarcity. The real shortfall though was expected in 2009-

decreases on a fairly regular cycle about every eleven years. Solar Maximum is

10 when Brazil would once again harvest a cyclically smaller crop. The weather

the point of highest sunspot activity and Solar Minimum, as the name suggests, is

has been favorable for the development of the upcoming harvest and estimates

the low in activity. At the beginning of the cycle, more sunspots appear at higher

on the size of the 2009-10 crop has been edging upwards. While prices for Mild

latitudes and then push towards the equator as the cycle progresses towards

coffee have been surging, quotes for Brazilian coffee have been soft and certainly

its maximum. The belief is that there is a cause-and-effect relationship between

not reﬂective of concerns about a pending shortfall in supply next season. Some

sunspots and climatic changes on earth.

roasters may ﬁnd it advantageous to take advantage of the price disparity and shift

Sunspot activity is measured daily and published as an International sunspot

blends to incorporate more Brazilians, just as they did in 1997 when they learned

number and is generally observed over different time intervals. The data is

to steam clean Robustas and increase the percentage of this type bean in a can of

available as far back as the 1600’s and the counts are based on the total number

roasted coffee. While this may help to alleviate concerns, there is something else

of visible spots on the sun’s surface as well as the number of groups in which they cluster. In what might seem contradictory, when sunspot activity is at a minimum, the likelihood of cold weather on earth increases as the marginal areas around sunspots tend to be hotter than average and brighter, increasing the sun’s solar content overall. Therefore, the fewer the sunspots, the reduced number of warmer marginal areas and the cooler the surface may be. One look at the accompanying graph shows sunspot numbers at a current minimum level just gives us coffee lovers one more thing to worry about, as if concerns about the global economy, rising unemployment worldwide, continued tight credit, and depreciating asset values weren’t enough to be concerned about. CT

Judy Ganes' latest comprehensive report– "The Global Soluble Coffee Market" is available for purchase. Visit www.JGanesConsulting.com for more information www.CoffeeTalk.com

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Specialty Coffee Roasters AK AK AK AL AL AL Alajuela Alberta AR AR AR AR AZ AZ AZ AZ AZ AZ AZ AZ AZ AZ Bahrain BC BC Beijing C.A. CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA Cape CO

Homer Juneau North Pole Birmingham Birmingham Birmingham Naranjo Calgary Bentonville Fort Smith Fort Smith Rose Bud Gilbert Guadalupe Scottsdale Scottsdale Scottsdale Tempe Tempe Tempe Tucson Tucson Manama Mission Richmond Beijing San Salvador Alhambra Baldwin Park Berkeley Canoga Park Ceres Coronado, Davis El Cajon El Cajon Emeryville Emeryville Eureka Fairﬁeld Fremont Hartford Hayward Irvine Irvine Long Beach Los Angeles Los Angeles Los Angeles Los Angeles Menlo Park Mentone Murrieta Murrieta Newport Beach Oakland Oakland Oakland Pasadena Redway Redwood City Richmond Rocklin Sacramento Sacramento Saint Helena San Diego San Diego San Francisco San Francisco San Francisco San Jose San Jose San Rafael Santa Cruz Santa Fe Springs Santa Rosa South San Francisco, Vernon Cape Town Buena Vista

K Bay Caffe' Roasting Company, LLC. 907.299.0880 Heritage Coffee Co. 800.478.5282 North Pole Coffee Roasting Company 907.488.7190 Red Mountain Coffee Roasters 205.945.8970 Royal Cup Coffee Roasters 800.366.5836 Treasure Cup Coffee Roasters 205.444.1446 Aventura Cafe Ltda. +50624545739 Doi Chaang Coffee Company 403.236.2895 Kennedy Coffee Roasting Company 479.464.9015 Fresh BeanZ Coffee 479.452.2404 Silver Joe's Coffee Company 866.558.6333 RoZark Hills Coffee Roasterie, Inc. 501.556.5808 Blue Otter Coffee 312.327.1970 Coffee De Mexico Corporation 480.820.5222 Coffee Roasters of Arizona 480.948.1419 Village Coffee Roastery 480.905.0881 Volcanic Red Coffees 480.922.3674 Cortez Coffee Roasters 800.992.6782 Lost Dutchman Coffee Roasters 623.217.1304 Momentto Coffee Roasting Company 480.948.8501 Arbuckle Coffee Roasters 800.533.8278 Roaster X 520.791.0400 New York Coffee WLL 973.176.23584 Grab-a-Java 604.826.5282 Canterbury Coffee Corp. 604.270.2326 Noble-Food Company (Beijing) LTd +008613371711750 Specialty Coffee Association of El Salvador +50322088318 La Mill Coffee Specialists 606.202.0100 Tropical Premium Coffee 866.813.1006 Paciﬁc Bay Coffee Co. & Micro-Roastery 510.845.2326 Rocky Roaster 818.347.1378 Chatz Roasting Company 800.792.6333 Blue Bridge Coffee 619.435.5300 Java Detour 530.756.8020 Ponderosa Roasting Maintenance & Manufacturing 619.590.3600 Renegade Roaster Design Group 619.590.3600 Peet's Coffee & Tea 510.594.2100 Wild Card Roasters 800.328.1178 Humboldt Bay Coffee Co 800.787.5282 Far East Asian Trading Co., LTD 707.425.3488 Sujus Coffee & Tea 510.742.8880 Conneticutt Espresso 860.808.9581 CAFFE' CULINAIRE-Java Roasteries, Inc 510.783.1010 Danesi Caffe USA Inc. 646.742.9798 Halo Brand 949.551.2588 It's A Grind Coffee Franchise, LLC 562.594.5600 Groundwork Coffee Co. 323.930.3910 Mocha Kiss Coffee 323.512.9800 Start-up / 704 5649679 The Coffee Bean & Tea Leaf 800.832.5323 Josuma Coffee Company 650.366.5453 Inland Empire Coffee Company 909.794.2255 Cafe Bravo Coffee Roasting Co. 951.691.5420 Java Kai 866.528.2524 Kean Coffee 949.642.5326 Bartlett Coffee Company 510.697.1234 Mr. Espresso 510.287.5200 Scarlet City Roasting 510.708.1402 Jones Coffee Roasters 800.729.8114 Signature Organic Coffee Roasters 707.923.2661 CoffeeTec Roastery Development 650.556.1333 Catahoula Coffee Company & Roastery 510.235.0525 Vaneli's 866.482.6354 Beantrees Organic Coffee Co. Inc. 916.444.1164 Java City 877.528.2289 Napa Valley Coffee Roasting Company, Inc 707.286.4062 Caffe Calabria 619.683.7787 Java Jones CoffeeHouse 619.696.5007 Coffee Magic/Cup at a Time 415.587.5187 House of Coffee 415.681.9363 Jeremiah's Pick Coffee 877.537.3642 Barefoot Coffee Works 408.293.7200 Willow Tree Coffees 408.472.7086 Equator Estate Coffees & Teas, Inc. 800.809.7687 Paciﬁc Espresso 831.429.1920 Apffels Coffee Co. 800.443.2252 Loring Smart Roaster 707.526.7215 Mountanos Brothers Coffee Company 800.624.7031 F. Gaviña & Sons, Inc. 800.428.4627 Origin Coffee Roasting +27214211000 The Buena Vista Roastery 719.395.4991

CO Colorado Springs CO Colorado Springs CO Denver CO Denver CO Denver CO Denver CO Denver CO Denver CO Denver CO Denver CO Durango CO Englewood CO Inglewood CO Minturn CO Pueblo CT Hartford CT New Haven CT Stamford DE Delaware City Fco. Morazan, Comyaguela FL Boca Raton FL Cape Coral FL Clearwater FL Cocoa Beach FL Coral Gables FL Deerﬁeld Beach FL Fernandina Beach FL Fort Lauderdale FL Gainesville FL Key West FL Melbourne FL Miami FL Miami FL Miami FL Port Charlotte FL Santa Rosa Beach FL Sarasota FL South Miami FL St Augustine FL st petersburg FL Tampa FL Tampa FL Tampa FL Tampa GA Alpharetta GA Americus GA Atlanta GA Atlanta GA Atlanta GA Atlanta GA Atlanta, GA Chamblee GA Cleveland GA Marietta GA Roswell GA Senoia GA Senoia GA Smyrna GA Smyrna Guatemala Guatemala Heredia Barrio Mercedes Norte HI Capt. Cook HI Captain Cook HI Captain Cook HI Captain Cook HI Hanapepe HI Holualoa HI Kahului, Maui HI Kailua-Kona HI Kailua-Kona HI Kalaheo HI Kauai HI Kealakekua HI Kealakekua, Kona HI Kihei HI Mountain View HI Ocean View HI IA Cedar Rapids IA Des Moines IA Des Moines

Buy Well International 877.294.6246 Silk Road Trading Company 719.243.3372 Boyer Coffee Company, Inc. 800.452.5282 Cafe Novo Coffee Roasters, LLC 303.295.7678 Dazbog Coffee Company 303.892.9999 Gourmet Reserve LLC 720.849.3213 ink! Coffee 877.223.3465 Kaladi Coffee 720.570.2166 The Great American Coffee Company 303.922.4383 Visionary Gourmet Coffee 303.242.5639 Durango Coffee Company 800.748.2275 Mountain State Golden Roast, LLC 303.868.4454 Elevation Coffee Traders 303.922.3104 Vail Mountain Coffee & Tea 970.827.4008 Solar Roast 719-544-2008 Baronet Coffee Inc. 860.527.7253 One World Coffee & Tea 203.376.1589 Raus Coffee Co 203.820.9434 Delaware City Coffee Company 302.832.3303 Gabriel Kafati Inc. 504.225.1675 Baby Cakes, LLC 954.464.8283 Java D'Oro Gourmet Coffee Roasters 800.381.1752 Cinnamon Bay Coffee Roastery 727.466.9200 Wahoo Coffee Co 321.799.2464 Cafe Bom Dia 888.470.8010 Boca Java 888.262.2528 Latitudes Coffee Roasters & Tea Merchants 904.277.8081 Javalution Coffee Company, Inc. 800.260.6114 Sweetwater Organic Coffee Company 352.372.8342 Baby's Place Coffee Bar, Inc. 305.744.9866 Corsair Coffee Corp. 316.941.9995 Cafe Don Pablo 305.249.5628 Colonial Coffee Roasters, Inc. 305.634.1843 Natura Products USA Inc. 305.853.8738 Mrs. McDougalls Roasting House LLC 941.276.0381 Amavida Coffee and Trading Company 850.376.1650 Latitude 23.5 Coffee & Tea 877.260.9212 Abecafe Plantations LLC 786.385.5945 Mystic Bean Coffee Company 904.669.7610 Kahwa Coffee Roasting 727-388-1340 Bay Coffee & Tea Company 813.735.3970 Javamo Coffees Inc. 877.282.7066 Joffrey's Coffee & Tea 813.250.0404 Valrico BROS. Coffee Co. 866.792.3267 Mirak Spice and Trading Company 770.866.0508 Cafe Campesino, Inc. 888.532.4728 Atlanta Coffee Roasters 404.636.1038 Beanealogy 678.296.1770 Partners Coffee Company 404.344.5282 The Buckhead Coffee Company 866.407.3090 J. Martinez & Company - Coffee Merchants 800.642.5282 BlackGold Coffee Company 678.315.5717 JumpinGoat Coffee Roasters 706.219.1820 Rona Inc 770.421.9600 Viazza Coffee 770.664.5176 Coffee By David 770.599.1932 Jungljava Coffee Co. 678.463.7836 Atlanta Coffee Supply Group 404.799.7774 Lakehouse Coffee 404.799.7774 Cafe P11 +50223371651 Cafe Britt 800.462.7488 Captain Cook Coffee Co 808.322.3501 Fike Farms 808.328.2265 Koa Coffee Plantation 808.328.8803 Makahiki Farms 800.896.0350 Lappert's Hawaii 808.335.6121 Buddha's Cup 808.322.6712 Maui Coffee Roasters 808.877.7780 Hula Bean Coffee Inc. 808.329.6152 Kona Brothers Coffee Roasting Inc. 808.331.0800 Kauai Roastery 808.338.9899 Kauai Coffee Co. 808.335.3440 Greenwell Farms Inc. 808.323.2862 Kona Joe Coffee LLC 808.322.2100 Hawaiian Royal Trading 800.311.1818 Hilo Coffee Mill 808.968.1333 Hawaiian Moonbeams Coffee 808-929-9904 Cafe Cabo Coffee Roasters 808-778-7609 L & L Coffee Company 319.361.4787 Coffee Concern Inc.DBA: Zanzibar?s Coffee Adventure 515.244.7694 US Roasterie 515.243.8805

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IA Hiawatha IA Urbandale ID Coeur d' Alene ID Sand Point IL Bourbonnais IL Chicago IL Chicago IL Chicago IL Chicago IL Chicago IL Chicago IL Deer Park IL Downers Grove IL Hanover IL Huntley IL Loves Park IL North Chicago IL Palos Hills IL Plainﬁeld IL Schiller Park IL Spring Grove IL Woodridge IN Avon IN Greencastle, IN Indianapolis IN Indianapolis IN Indianapolis IN Indianapolis IN Muncie IN noblesville Karnataka Bangalore KS Lawence KS Shawnee KS Topeka KS Topeka KY La Grange KY Louisville LA Covington LA Kenner LA Metairie LA New Orleans LA Shreveport LA Shreveport MA Acton MA Canton MA Malden MA Northampton MA Northborough MA Salem MA Sommerville MA West Bridgewater MA West Newbury MA West Wareham Manitoba Clandeboye MD Annapolis MD Baltimore MD Bethesda MD Crofton MD Millersville MD Nottingham MD Rockville ME Freeport ME Rockland ME Westbrook MI Ann Arbor MI Bay City MI Brooklyn MI Chelsea MI Farmington Hills MI Flushing MI Grand Rapids MI Jackson MI Kalamazoo MI Kalamazoo MI Lansing MI Nunica MI Okemos MI Plymouth MI Traverse City MI Troy MI Walled Lake MI Westland MN Anoka MN Minneapolis MN Minneapolis

Roasters Coffee House Friedrichs Coffee Cafe Avion Monarch Coffee Inc. Moon Monkey Coffee Company Chicagoland Beverage Company Intelligentsia Coffee Roasters & Tea Blenders JSL SADECV La Capannina Coffee Metropolis Coffee Company The Coffee and Tea Exchange HealthWise Gourmet Coffees LLC Sara Lee Foodservice Coffeemaria Chicago Coffee Roastery, Inc. JavaMania Coffee Roastery Inc. Coffee Fresh, Inc. South Chicago Coffee Kingdom Coffees, Inc. Fratelli Coffee Co. Coffee Masters, Inc. Sun Rich International Bear Creek Coffee Jameson Coffee Harvest Cafe Coffee Roasters Hubbard and Cravens Coffee Company Julian Coffee Roasters Stanton Coffee Alliance World Coffees Noble Coffee & Tea Badra Estates & Industries Ltd. Z's Divine Espresso, Inc. Sunﬂower Coffee Roasting Cuppa Jane Coffee and Tea PT's Coffee Roasting Company Safai Enterprises DBA Java Brewing Company john conti Coffee Co. New Orleans Coffee Works Coffee Roasters of New Orleans C.E. Colomb Co., LLC French Market Coffee Jelks Coffee Company, Inc. TheArtofCoffee.org George Howell Coffee Company Dunkin' Brands New England Coffee Co Indigo Coffee Roasters Armeno Coffee Roasters Jaho Coffee & Tea Coffeelands Landmine Trust Equalexchange Invalsa Coffee Jim's Organic Coffee GreenBean Coffee Imports CaffÈ Pronto Coffee Roastery Eagle Coffee Co. Inc. Arawak Coffee, LLC Chesapeake Bay Roasting Company The Cosmic Bean Coffee Company Keffa Coffee LLC Mayorga Coffee Roasters, Inc. Freeport Coffee Roasting Rock City Coffee Roasters The Freaky Bean Coffee Co Zingermans Coffee Co. The Harvest Coffeehouse & Beanery The Evelyn Bay Coffee Company, Ltd. The Bearclaw Coffee Co. Chazzano Corp The Coffee Beanery Schuil Coffee Jackson Coffee Co. Gull Lake Coffee Roasting Water Street Coffee Joint Paramount Coffee Company Magnum Coffee Roastery The Coffee Barrel Coffee Express Co. Higher Grounds Trading Co. Enchantment Coffee Java Master Perk & Brew Corp Paradise Roasters Caribou Coffee Company, Inc. Dunn Bros Coffee

319.393.6001 888.612.5050 877.432.7890 208.265.9382 815.304.1922 312.455.1955 312.563.0023 773.680.0623 708.453.5840 773.764.0400 866.266.1936 800.984.0000 800.682.7272 630.768.2043 847.669.1156 888.280.5282 847.578.0772 708 228.0873 815.609.6982 847.671.7300 800.334.6485 630.972.0306 317.272.1446 800.694.9559 317.585.9162 317.251.3198 317.247.4208 866.280.1230 765.282.1004 317.773.0339 91.80.22867065 785.842.7651 913.262.2229 877.273.5282 785.862.5282 502.222.8922 502.499.8600 866.766.6629 248.254.3220 504.304.1224 800.554.7234 800.235.7361 318.347.3205 866.444.5282 781.737.3000 800.225.3537 800.447.5450 508.393.2821 978.744.4300 800.325.3008 774.776.7400 978.363.8100 800.999.9218 204.738.2180 410.626.0011 410.685.5893 301.365.3383 800.927.6885 410.370.1782 410.369.8997 877.526.3322 207.329.2964 207.594.5688 877.278.0175 734.929.6060 989.893.0872 800.216.7617 734.883.8178 248.254.3220 888.385.2326 616.956.6815 517.990.6770 269.720.3878 269.373.2840 800.968.1222 616.837.0333 517.349.3888 734.459.4900 877.825.2262 734.945.4037 248.669.1060 734.722.0580 877.229.6336 888.227.4268 612.334.9746

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MN MN MN MN MN MO MO MO MO MO MO MO MO MO MO MS MS MT MT MT MT MT MT MT N.S NC NC NC NC NC NC NC NC NC NC NC NC NC ND ND NE

Minneapolis Minneapolis Mpls Paynesville Waconia Chesterﬁeld Kansas City Kansas City Kansas City Laurie Lee's Summit Raytown St Louis St. Louis St. Louis Canton Oxford Billings Bozeman Great Falls Great Falls Kalispell West Yellowstone Whiteﬁsh Wolfville Aberdeen Asheville Carrboro Charlotte Concord Durham Greensboro Hampstead Raleigh Raleigh Raleigh Raleigh Waynesville Park River Westhope, Omaha

March 2009

Flamenco Organic Coffee Co. Quarry Coffee Microroasters B & W Specialty Coffee Co. Midnight Roastery Specialtyjava.Com LGC, LLC Broadway CafÈ & Roasting Parisi Artisan Roasters The Roasterie, inc. Omega Coffee Co. Dominic Coffee Puddin' Head Coffee Mississippi Mud Coffee Roasters Chauvin Coffee Corp. Ronnoco Coffee Co. The Mississippi Coffee Company High Point Coffee Distribution, LLC City Brew Coffee & Cool River Roasters Rocky Mountain Roasting Co. Cool Beans Coffee Pub Morning Light Coffee Fieldheads Coffee Company Morning Glory Coffee & Tea inc. Montana Coffee Traders Just Us! Coffee Roasters Co- Op Cactus Creek Coffee Roaster Asheville Coffee Roasters Carrboro Coffee Company Dilworth Coffee S&D Coffee Inc Counter Culture Coffee, Inc. Carolina Coffee Roasting Company Java Estate Roastery, Inc. 8th Sin Coffee Company Falls River Coffee Larry's Beans Inc. Tradewinds Coffee Co., Inc. Panacea Coffeehouse, CafÈ & Roastery Java Fix MoJo Roast, Inc. LaRue Coffee

612.728.7208 612.728.7208 800.331.2534 320.333.0168 952.442.3267 314.277.9585 816.531.2432 816.455.4188 816.931.4000 866.855.3267 816.525.9319 816.868.5581 314.369.0432 800.455.5282 800.428.2287 888.600.4811 662.791.9791 888.545.4675 800.428.5282 406.454.8860 800.290.8443 406.249.5775 406.646.7061 800.345.5282 902.542.7474 910.944.1543 828.253.5282 919.968.4760 704.554.7111 800.933.2210 888.238.5282 800.457.2556 800.573.5282 919.832.8898 919.866.2128 919.828.1234 800.457.0406 828.400.8129 7012846707 701.245.8080 800.658.4498

NE NE NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NM NM NM NV NV NV NV NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY

Omaha Omaha Avon Bricktown Deptford Forked River Hackettstown Hammonton Jersey City Lambertville Manalapan Maywood Mickelton Millville Pennsauken Skillman Stirling Toms River Albuquerque Red River Santa Fe Las Vegas Minden Reno Reno Binghamton Bowmansville Brooklyn Brooklyn Buffalo Corning Flushing Ithaca Long Island City New York New York New York New York Niagara Falls Penn Yan Syracuse

Scooter's Coffeehouse Urekacoffee.com Coffees and Teas of Yesteryear Corim Coffee Talk N' Coffee Davan Espresso, Inc. Nashville Coffee Company, Inc Pratts Hill of Beans Kobricks Coffee Co. Rojo's Roastery Caffe-Amante Moon Doggie Coffee Roasters Crescent Moon Coffee Raosters Kaffe Magnum Opus, Inc. Lacas Coffee Co Orpha's Coffee Shop World Of Coffee Wien & Bald Coffee Farms Red Rock Roasters Red River Roasters Zulu Brew SlimCafe coffee corp Alpen Sierra Coffee Roasting Company Agtron, Inc. Wood-Fire Roasted Coffee Co. Java Joe's Roasting Co., Inc. Parkside Coffee CafÈ La Semeuse Gillies Coffee Co. S. J. McCullagh, Inc. Soul Full Cup Ch Group Corp gimme! coffee White Coffee Corp. Colombian Coffee Federation, Inc. LavAzza Nespresso Porto Rico Importing Co. Swissmar International Corp. Keuka Lake Coffee Roasters / JAVA-GOURMET Cafe Kubal Coffee Roasters

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866.863.7266 402.330.6368 732.500.7377 732.840.1670 800.597.2326 609.693.8822 908.852.1619 609.287.0865 201.656.6313 609.397.0040 732.984.1330 201.556.0111 856.832.0626 800.652.5282 856.910.8662 609.430.2828 908.647.1218 848.333.9241 800.873.9793 713.249.1613 505.310.0929 877.546.2233 800.531.1405 775.850.4600 775.856.2033 607.348.0444 716.681.3078 718.387.9696 718.499.7766 716.856.3473 607.936.9030 718.762.3479 607.273.0111 800.221.0140 212.421.8300 800.466.3287 800.566.0571 800.453.5908 877.947.7627 888.478.2739 315.278.2812

NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OH OK OK OK OK ON ONT Ontario OR OR OR OR OR OR OR OR OR

Tarrytown Troy Water Mill Webster Yonkers Akron Akron Berea Brecksville Columbus Columbus Columbus Kettering Lancaster Malvern Mechanicsburg mentor Rockbridge Sylvania Toledo West Chester West Chester Westlake Edmond Oklahoma City Oklahoma City Tulsa Oakville Brampton Windsor Albany Ashland Bandon Hillsboro Joseph Newberg North Plains ontario Portland

Coffee Labs Roasters Grafton Hills Coffee Roasters, Inc. Hampton Coffee Company Joe Bean Coffee Roasters Barrie House Coffee & Tea Angel Falls Coffee Company Susan's Coffee & Tea Red Cedar Coffee Co., LLC Caruso's Coffee Crimson Cup Coffee & Tea Stauf's Coffee Roasters/Cup O' Joe Thatchers Coffee Roasters The Fine Grind Chief Cooker Rosta's Roast Hemisphere Coffee Roasters Java Express Coffee Co. Hocking Hills Roasters, Inc. Drake's Fine Coffee Roasting Flying Rhino Coffee & Chocolate A Coffee Affair L.L.C. Queen City Coffee Company Windward Coffee Co. Urban Coffee Neighbors Coffee US Roaster Corp./Roasters Exchange Topeca Reunion Island Coffee Abruzzo Italian Imports Colonial Coffee Co. Limited Allann Bros. Coffee Co., Inc. Noble Coffee Roasting Rayjen Coffee Company Longbottom Coffee and Tea Motley Brew Coffee CompanyÆ Caravan Coffee Oregon Coffee Roaster, Inc. Jolts and juice Company Boyd Coffee Company

914.332.1479 518.686.3336 631.726.2633 585.265.4388 800.876.2233 330.376.5282 800.237.9056 440.260.7509 440.546.0901 888.800.9224 800.778.2837 614.593.3121 937.293.2925 877.916.6537 330.863.1726 937.834.3007 440.974.5119 740.994.0454 419.882.0800 419.244.6100 513.759.2200 800.487.7460 440.734.2591 405.359.0149 800.299.9016 405.232.1223 918.398.8022 800.565.5950 905.857.5059 519.966.9733 541.812.8000 541.326.1382 541.347.4065 800.288.1271 541.432.2326 503.538.7365 800.526.9940 208.230.5575 800.545.4077

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March 2009

CoffeeTalk

...continued from page 19 OR Portland OR Portland OR Portland OR Portland OR Portland OR Portland OR Portland OR Portland OR Portland OR Stayton PA Beach Lake PA Collegeville PA Delaware Water Gap PA Langhome PA Lebanon PA West Chester PA Wynnewood Puerto Rico, Canovanas Puerto Rico, Canovanas Quindio Armenia RI Providence RI West Greenwich SC Blythewood SC Charleston SC Columbia SC Columbia SC Greenville SC Orangeburg SC Ravenel SC Travelers Rest SD Rapid City SP Sâ&#x20AC;&#x17E;o Paulo TN Chattanooga TN Chattanooga TN Chattanooga TN Gatlinburg TN Knoxville TN Nashville TX Addison TX Arlington TX Austin TX Austin TX Beaumont TX Brenham TX Dallas TX Euless TX Fort Worth

Bridgetown Coffee Company 503.224.3330 Coffee Bean International 503.227.4490 Great Coffees of America 503.223.0033 K&F Select Fine Coffees 800.558.7788 Kobos Coffee Company 503.222.2302 Nossa Familia Coffee 800.525.1610 Portland Roasting 800.949.3898 Stumptown Coffee Roasters 503.758.2251 Urban Grind Coffeehouse & Roaster 503.546.5919 Tico's Coffee Roasting Co. 503.999.8426 Beans, Inc 570.575.6500 Claddagh Coffee Company 610.416.1534 Watergap Coffee Company 570.897.6898 Bucks County Coffee Company, LLC 215.741.1855 East Indies Coffee & Tea Company 717.228.2540 Morning Star Coffee 888.854.2233 Quaker Coffee Co. 610.642.0544 Cafe Porto Rico 787.701.6188 Torrefazione Roma Inc. 787.701.6188 Comite Departamental de Cafeteros de Colombia +570967414100 Coffee Exchange 401.273.1198 Paravisini Coffee Company 401.623.8775 Iron Brew Coffee Co. 888.448.1441 Charleston Coffee Roasters 843.266.7444 Mac's Java Coffee Roasters 803.233.1368 Turtle Creek Coffee 803.419.2020 Upstate Coffee Roasters 864.275.0442 Orangeburg Coffee Roasters 803.536.9684 Island Coffee 800.829.6724 Leopard Forest Coffee Co. Inc. 864.834.5500 Bully Blends Coffee & Tea Shop 605.342.3559 Madame D?orvilliers Specialty Coffee + 551135284583 Chattanooga Coffee Company 423.266.2323 Greyfriar's Coffee, Rarecoffee.com 423.648.9267 Stone Cup Roasting 888.698.4404 Coffee and Company 865.430.4280 Goodson Bros Coffee Company, Inc. 800.737.1519 Portland Brew Coffee 615.292.9032 Addison Coffee Roasters 972.404.1145 Mawker Coffee 469.569.6718 Coffee Traders, Inc 800.345.5282 Kohana Coffee 512.904.1174 Texas Coffee Co. 409.835.3434 Independence Coffee Co. 979.836.3322 Globex America 214.353.0328 Java Nights 469.682.5355 Rodak's Custom Roasted Coffee 817.924.6821

TX TX TX TX TX TX TX TX TX TX TX UT VA VA VA VA VA VA VA VA VA VA VA VA VT VT WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA

Houston Houston La Grange Nacogdoches Nassau Bay Oak Point San Angelo San Antonio Spring Tyler Tyler Logan Charlottesville Hayes Lexington Luray Norfolk Orange Portsmouth Salem Spotsylvania Stuart Virginia Beach Williamsburg Burlington Waterbury Bainbridge Island Bainbridge Island Bellevue Bellevue Bellingham Bellingham Burlington Burlington Camano Island Cle Elum Des moines Edmonds Everett Gig Harbor Leavenworth Lynnwood Maple Valley Mt. Vernon Olympia Olympia Olympia

Cadeco Industries Inc 713.670.0700 Voyava Republic 713 579.4963 The Roastaurant 979.702.1435 Java Jacks Coffee House 936.560.3975 J.J.'s Beans 281.685.1095 Fair Farms Coffee Roasters and Tea Company 972.294.1266 DeCoty Coffee Co. 800.588.8001 Aspen Beverage Group 210.684.6363 Cuvee Coffee Roasting Company 866.688.6608 Coffee City USA 888.583.9526 Distant Lands Coffee Roaster 800.346.5459 Caffe Ibis Coffee Roasting Co 888.740.4777 Shenandoah Joe Coffee Roasters & Espresso Bar 434.295.4563 Coastal Caffeine 757.342.0821 Lexington Coffee Roasting Co. 800.322.6505 Kiariz Coffee Source 540.743.3280 First Colony Coffee & Tea 800.446.8555 Orange Roaster 866.739.5282 Massimo Zanetti Beverage USA, Inc 757.215.7366 Nova Roast 540.239.2459 Blackstone Coffee Co 540.710.7577 Honduras Coffee Company 877.466.3872 CC Beans 757.254.1857 Williamsburg Coffee & Tea 757.565.1400 Speeder & Earl's Coffee 800.849.6041 Green Mountain Coffee Roasters 800.545.2326 Fogwoman Coffee 206.855.9061 Storyville Coffee Company 206.622.0490 Attibassi 425.319.9393 Stellar Breeze Organics, Div CPG Inc. 800.213.6463 Moka Joe 360.714.1953 Onyx Coffee 360.739.3775 Fidalgo Bay Coffee 800.310.5540 Sono Fresco LLC 360.757.2800 Camano Island Coffee Roasters 360.387.7493 Pioneer Coffee Roasting Company 509.674.4100 Washington's Best Coffee 800.332.0678 WP Coffee Co. 206.777.1600 Urban City Coffee Roasters 866.797.5282 Jake's Brew Company 866.417.0876 Alpine Coffee Roasters 800.246.2761 Silver Cup Coffee 800.311.7275 Java! Java! Coffee Co. 425.432.2184 La Crema Roasting Company 360.333.1035 Batdorf & Bronson Coffee Roasters 800.955.5282 King Coffee Ltd 360.943.2646 Mud Bay Coffee Company 360.754.6222

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WA Puyallup WA Redmond WA Renton WA Seattle WA Seattle WA Seattle WA Seattle WA Seattle WA Seattle WA Seattle WA Seattle WA Seattle WA Seattle WA Seattle WA Shoreline WA Shoreline WA Shoreline WA Snohomish WA Spokane WA Spokane WA Sumner WA Tacoma WA Tumwater WA Vashon WA Vashon WA Woodinville West Java Bandung WI Appleton WI Elmwood WI Green Bay WI Lake Mills WI Lake Mills WI Madison WI Madison WI Milwaukee WI Pepin WI Sturgeon Bay WV Ellenboro WV Summit Point WY Jackson Hole WY Sheridan

Endicott Coffee Roasters Darryl's Roasterie Java Trading Co. Caffe D'Arte Caffe Luca Coffee Roasters Caffe Umbria, Inc. Fonte' Coffee Roaster Pangaea Organica Pura Vida Coffee Seattle's Best Coffee - Corporate Sleepless Coffee Corp Starbucks Coffee Co* Tully's Coffee Zoka Coffee Roaster Giday's Coffee Seattle Gourmet Coffee Soft Coffee Lowery & Co. Inc. Craven's Coffee Company Thomas Hammer Coffee Roasters Dillanos Coffee Roasters Valhalla Coffee Co. Dominic's Coffee Co. CoffeeTalk & the Daily Dose The Vashon Island Coffee Roaster Isle Of Granelli Morning Glory Specialty Gourmet Coffee Jacques Cafe Highland Hollow Coffee and Tea La Java a Roasting House Coast-to-Coast Cafe, LLC The Consolidation Group Inc Ancora Coffee Roasters, Inc. Johnson Brothers Coffee Roasters, Inc Alterra Coffee Roasters, Inc. Great River Roasters Door County Coffee & Tea Co. Happy Trails Cafe The Black Dog Coffee Company Great Northern Coffee Co., Inc. roast!

888.520.2326 425.788.6743 425.917.2920 800.999.5334 206.575.2720 206.762.5300 888.783.6683 206.226.5012 877.469.1431 206.318.6996 866.304.2326 206.318.6937 206.233.2070 866.965.2669 206.407.4163 206.417.5599 800.428.2637 360.668.4545 800.214.2326 509.535.4806 800.234.5282 253.752.7178 866.759.9036 206.686.7378 206.463.9800 425.487.6824 +622291294324 920.707.4896 715.639.3409 920.662.0500 866.648.8244 (920) 648-6480 608.255.2900 608.256.5282 414.273.3747 800.984.5282 800.856.6613 304.869.3635 304.724.9040 800.216.5323 307.752.7779

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March 2009

Brew Time The art of coffee requires professional-grade timers and thermometers for the ultimate in taste and aroma. From crop to cup, brew your best using CDN thermometers and timers for quality and consistency that keeps customers coming back for more. With the broadest assortment of thermometers and timers on the market, CDN helps foodservice operators brew up proďŹ ts with each cup they serve.

IRFSNY/UBC Booth # 1251 & 1649

Northwest Foodservice Booth # 839

1-800-338-5594

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March 2009

CoffeeTalk

Listings Allen Flavors, Inc.

DTN

ICA/Quality Packaging Inc.

www.allenflavors.com 908.561.5995 Edison, NJ Allen Flavors is a full service flavor and ingredient supply house with state of the art beverage and flavor research and development capabilities. We are also the national distributor for Nestlé coffee, tea and extracts. Please look for us in the exhibit hall where you can experience some of our gourmet coffee roasting flavors and discover how you might create your very own signature coffee flavor or RTD beverage or visit us online at www.allenflavors.com.

www.dtn.com 800.328.2278 Minneapolis, MN DTN is the leading provider of real-time market, news, and weather information to agriculture, energy, trading, and other weather-sensitive industries. They deliver on-demand market information, commodity cash prices, industry news, in-depth analysis, and location-speciﬁc weather to 120,000+ subscribers through DTN for agriculture, reﬁned fuels, trading markets, and DTN/Meteorlogix.

www.quality-packaging.com 215.997.1872 Chalfont, PA ICA Quality Packaging is the North American representative for ICA S.p.A. ICA has been recognized throughout the world for over 40 years for their innovative coffee packaging machinery. We can produce retail Quad-Seal, Pod, Brick, zipper pouches, fractional packs and more. We also supply high quality coffee degassing valves and applicators as well as CAM Downstream Automation solutions.

Capitol Cups, Inc.

Fres-co System USA, Inc.

Shore Sales Company

www.capitolcups.com 334.321.3322 Auburn, AL Capitol Cups delivers superior insulated cups at the right price. Our reusable, recyclable cup with patented dual wall construction keeps liquids hot or cold up to three times longer and lids are spill proof/leak resistant. The in-mold labeling provides incredible full color, dishwasher/microwave safe graphics. Made in the USA.

www.fresco.com 215.721.4600 Telford, PA Supplying Customers with pre-made bags, custom-printed rollstock, degassing valves, packaging machinery, pod equipment and service. Fres-co System USA has been the coffee industry’s packaging expert for over 30 years.

www.shoresales.com 217.892.2544 Shore Sales Company founded in 1968 as a moisture meter sales and service company, has expanded our product line to include all grain grading equipment, and also manufactures equipment under the Shore name. Our current customer list stands at over 7,000 members and grows each day as we expand into the Canadian and Mexican markets.

Grounds for Health

www.coffeekids.org 505.820.1443 Sante Fe, NM Coffee Kids is an international non-proﬁt dedicated to helping coffee-farming families improve the quality of their lives.

www.groundsforhealth.org 802.241.4146 Waterbury, VT Grounds for Health's mission is to create sustainable and effective cervical cancer prevention and treatment programs in coffee-growing communities to decrease the rate of cervical cancer – a leading cause of cancer mortality for women in developing countries.

CoffeeNetwork

Hartley Transportation, LLC

www.coffeenetwork.com 305.808.9868 Miami, FL CoffeeNetwork provides in-depth commentary from the leading experts, breaking news, key weather information, real time prices for all futures markets and charting with technical analysis tools. All the critical, timely information you need at your ﬁngertips from any internet connection to make fast and intelligent decisions.

www.hartleytrans.com 800.427.8539 Pembroke, NH Hartley Transportation is a leader in green bean and processed coffee transportation. We are able to pick up and deliver your shipment at a competitive rate, along with a premier level of service and would love the opportunity to assist with any of your Truckload, Less Than Truckload, and Intermodal-Rail needs!

CoffeeTalk & the Daily Dose

Jacob Tubing L.P.

www.coffeetalk.com 206.686.7378 Vashon, WA CoffeeTalk and the Daily Dose are the most trusted news sources in Coffee from Crop to Cup. We provide a printed magazine, website with searchable vendor database, and daily email newsletter read by roasters, retailers, allied vendors and industry professionals throughout the world. Subscriptions are always free at www.coffeetalk.com

www.jacob-tubing.com 901.566.1110 Memphis, TN JACOB Modular Tubing Systems ? We have set the standard in the coffee industry!!! Jacob supplies components for numerous processes including pneumatic conveying, dust collection, fume/mist extraction and gravity conveying. The Jacob components are favored throughout the coffee industry. Our distributors have been approved for roasted and green beans.

Diamond Crystal Sales, LLC

Plitek, L.L.C.

www.dcbrands.com 800.654.5115 Savannah, GA Diamond Crystals Sales, LLC, is the sales and marketing representative for Splenda® No Calorie Sweetener. Diamond Crystal Sales has been a leader in commercial foodservice for over 100 years, offering a portfolio of specialty food products like sugar packets, non-dairy creamers and dry dessert and beverage mixes.

www.pli-valv.com 847.827.6680 Des Plaines, IL PLITEK manufactures PLI-VALV® one-way degassing valves and valve applicators. Our patented valves and valve applicators are the most efﬁcient, reliable, and cost effective solution for degassing freshly roasted coffee in its packaging. Visit our exhibit at the NCA Conference or www.pli-valv.com to learn more.

Coffee Kids

www.CoffeeTalk.com

SMD Trading Co. LTD dba GreenGood USA www.smdtrading.com / www.greengoood.com 800.319.8906 Irvine, CA SMD Trading Co dba GreenGood USA introduces new 100% biodegradable and compostable BIO Hot Cup with 100% biodegradable, compostable CPLA hot drink lid. The GreenGood line consists of 100% biodegradable, compostable hot cups and lids, cold cups and lids, bowls, containers, cutlery, cup carriers, clamshells, plates and take out containers.

SONOCO www.sonoco.com 843.383.7746 Hartsville, SC Sonoco is Changing the Way the World Sees Packaging® Founded in 1899, Sonoco today serves many of the world?s largest consumer and industrial products companies with packaging and services including rigid paper and plastic containers, printed ﬂexible packaging, ends and closures as well as point-of-purchase displays and supply chain management.

Ultra Flex Packaging Corp. www.ultraﬂex.com 718.272.9100 Brooklyn, NY Ultra Flex Packaging Corporation are suppliers of ﬂexible packaging for coffee industry. Specializing in high barrier foil and none foil structures. Can provide quick turnarounds. Printing capabilities up to 10 colors. Has own in-house plate making facility. All products are fully supported by our National Technical Support Team.

CoffeeTalk

March 2009

Las Vegas Convention Center June J une 12-14 4

Your #1 Go-To Resource to Survive and Thrive in Specialty Coffee Today. New Full Day Seminar for Existing Retailers “The Ultimate Coffee Retailers Profitability Seminar” Millrock Latte Art Championships All New Educational Programs More than 100 to choose from! Network with your Peers

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March 2009

CoffeeTalk

Kona Festival The Kona Coffee Festival

By Joel Berliner

Kona Coffee belongs to a special breed of agricultural product. Hawaii is the only coffee growing region in the United States proper (Puerto Rico also is a producer of coffees) and, with a storied past, Kona Coffee has spawned a substantial number of estate farms of exceptional quality and world class stature. There are over 600 coffee farms in Kona, stretching in a coffee belt two miles wide and 20 miles long, from Holualoa to Honaunau, and among them there are 150 or more estates who grow, harvest, package, roast and market their own 100% Kona coffees. Indeed, Kona is the Napa and Sonoma of coffee and the boutique coffee chateaus of Honaunau, Kealekekua, Captain Cook, Keauhou and Holualoa are a reflection of a classic archetype in American agriculture, the individual farmer harvesting and selling a uniquely special exotic high quality product, marketed largely over the internet. Every year the coffee farms of Kona are tested by a group of world class judges and the best of the lot is bestowed with the prestigious Gevalia Cup. The 38th annual Kona Coffee Cultural Festival was held November 7 – 16, 2008 (www. konacoffeefest.com) and the highlight of that celebration is always the Gevalia Kona Coffee Cupping Competition at the Outrigger Keauhou Beach Hotel, where this year 56 estate farms competed for the legendary Gevalia Cup. 10 larger farms competed in the new Crown Competition for the right to sell 3000 lbs of their coffee in a co-branding marketing program promoting their win in the Crown competition on the Gevalia website (www.gevalia.com ). On the Saturday before the cupping is the Holualoa Kona Coffee and Art Stroll. A tiny art colony and picturesque highland village of quaint shops and galleries, Holualoa is also the center of the origins of Kona coffee, where Japanese laborers first began growing coffee on a large scale in the 1890’s, establishing a string of small family farms when they faced discrimination in finding a means of supporting themselves. The Coffee and Art Stroll street festival allows dozens of Kona Coffee farmers to show their wares in one location at one time, so both sides of the street are filled with kiosks throughout the tiny town. Over the years the Gevalia Cup has been a measure of excellence, bringing attention to the acclaimed estate coffee farms of Kona. The contest judges coffee on its fragrance, aroma, taste, nose and body. The judges are noted world class authorities on coffee and this year the first round narrowed down 56 farms to just 15 finalists. Judges do not know which farm they are sampling, yet a remarkable number of farms from specific areas repeat as finalists and winners. All the coffee was roasted by Trent Bateman of Mountain Thunder coffee (www.mountainthunder. com), whose own magnificent 8 acre organic farm sits at the top of Holualoa. So let’s take a look at a dozen or so of the greatest coffees you never heard of, whose estate coffee farms have earned the distinction to be called the Boutique Coffee Chateaus of Honaunau, Captain Cook, Kealekekua, Keauhou and Holualoa: Da Kine Coffee Bean, www.dakinecoffeebean.com 808-328-8716: Terry Fitzgerald has 4 acres of coffee up a winding trail of a road in Honaunau, and is one of the original coffee pioneers who revitalized the Kona coffee industry as a young hippie back in the 70’s. He found this overgrown coffee farm, restored it, and with the help and advice of some of the older surviving Japanese farmers, turned it into one of the early thriving estate coffee legends. Terry won the Gevalia Cup in 1997, produces about 5000 pounds of roast coffee a year, and rakes and dries the beans on the roof of his house. He is the epitome of the tradition of the independent coffee farmer, and consistently produces one of the great Kona coffees. Kona Rain Forest Farms www.konarainforest.com 808-328-1941: Robert and Dawn Barnes run a slice of heaven in far southern Honaunau at renowned Kona Rain Forest Farms. Their organic farm is 9 acres of coffee trees producing close to 30,000 pounds of roast coffee a year. This year Kona Rain Forest Farms placed third in the Gevalia Cup after being a finalist for several years.

jaboticaba, and makes her own chocolate. Una knows coffee. Last year Kuaiwi Farm won the Gevalia Cup, and this year they came in a narrow second. It helps that Kuaiwi Farm is part of an ahupuaa, a wedge of hillside, that has produced a number of fabulous coffee farms. They are 500 yards down the hill from last years third place winner, Robert MacDonald’s J. Yokoyama and Kona Bob brands (808 328 9619), and just another 500 yards beneath award winning Pau Hana Estate.

Left Coast Farm www.leftcoastfarm.com 808-328-9039: Kim Johnson inhabits three acres of paradise at the top of a hill in magical Honaunau and placed second in the Gevalia Cup in 2005. She markets her coffee under the Long Mountain Coffee (www.longmountainkona.com) and Left Coast Farm brands. She epitomizes the core of the Kona coffee farmer, working the land relentlessly to glean around 3000 pounds of fine roast coffee, with the glory of the experience as its greatest reward. Malia Ohana www.konacoffeeandtea.com 808-329-6577: Malia Bolton is a rising force in Kona Coffee and the daughter of Dan and Jan Bolton of Kona Coffee and Tea Co., who have 100 acres in coffee high above Holualoa on a farm of epic proportions. Kona Coffee and Tea Co. won the Gevalia Cup in 2003. Malia Ohana is Malia’s 8 acre organic coffee farm in the hills just above Keauhou, in an area with incredible pedigree, and won 2nd place in the Gevalia Cup last year. This year each of the three farms literally around her, Buddha’s Cup (www. buddhascup.com), Imagine Coffee (www.imaginekona.com), and Kona Earth (www.konaearth.com) were among the 15 finalists. Pearl Estate Organic www.peleplantations.com 808-328-8366: Pat Pearlman has the three acre coffee farm right next door to Terry Fitzgerald. They share the same terroir, and ten years apart they both won the Gevalia Cup, Da Kine Coffee in 1997, and Pearl Estate in 2006. Rancho Aloha www.ranchoaloha.com 808-322-9562: Bruce and Lisa Corker have one acre in coffee in Holualoa, but what an acre it must be. Bruce and Lisa won the Gevalia Cup in 2005, and produce about 1000 pounds of coffee a year. Greenwell Farms www.greenwellfarms.com 888-592-5662: You cannot talk about Kona Coffee and not talk about Tommy Greenwell. With 35 acres in coffee, and a family heritage in Kona going back hundreds of years, Tommy is one of the most integral figures in Kona Coffee, and one of its largest processors of coffee cherry from all farmers, with estate labels or not. Tommy also mills and roasts a lot of coffee for a lot of estate farmers, including award winning ones. His Greenwell Farms coffee comes from trees on his own property, sold at their famous stand in Kealekekua or on the Internet. Tommy sells about 30,000 pounds of estate coffee, but more than that, he is a lifeline to much of the Kona coffee industry. At this year’s Gevalia Cup, Hoshide Farms placing first, last year’s winner Kuaiwi Farms placing second, with Kona Rain Forest Farms winning third. The winner of the Crown competition for larger farms was Skip and Rita Cowell of Kowali Farm (www.kowalifarm.com) in Captain Cook. Full details can be found at www.konacupping.com, including all the finalists in this year’s competition and links to other significant coffee farms such as Roger and Vivian Rittenhouse’s Moki’s Farm (www.mokisfarm.com), a second place winner in 2004 and a finalist this year. The Internet has evolved as the best tool for the individual estate farmers to market their coffee directly to the public, and for the public the joy of exploration is rewarded by supporting and embracing the distant estate coffee farmers of Kona while enjoying the distinctive quality of their hand crafted artisan product. CT

Kuaiwi Farm www.kuaiwifarm.com 808-328-8888: Una Greenberg and Leon Rosner are a true pedigree in Kona Coffee, having been farming coffee in the hills of Captain Cook for 30 years or more. Una has 4 acres of old growth 100 year old organic coffee trees, and also grows cacao, taro, www.CoffeeTalk.com

CoffeeTalk

March 2009

goes with coffee

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www.CoffeeTalk.com

March 2009

CoffeeTalk

Saving the Planet & Ourselves: Re-Use, Reduce, Recycle, Re-think… — Part 2 By Rebekah L Fraser

Re-use, reduce, recycle… the early mantra of the green movement is evolving, as individuals and corporations re-think their connection to the earth and to each other. As we become more informed, we are realizing there are more issues at play than the percentage of recycled material in a product. Other considerations are the energy efficiency of recycling and production processes, the chemical inputs used in manufacturing and recycling processes, the chemical outputs resulting from these processes, and the social and economic impact of such processes on a community. In addition, people are becoming increasingly aware how their purchases impact the waste stream, and thus the earth. Every purchase must be disposed of eventually, whether coffee grounds, tealeaves, paper cups, coffee carts, or the computers used at retail sites. The question is where do these items go, and what impact does their disposal have on the local flora and fauna? Recycling vs. Composting vs. Throwing it Away: If you are confused about whether to recycle or compost your biodegradable plastic ware, you are not alone. Jack Macy of the San Francisco department of the Environment says biodegradable plastic should not be put in the recycling bin. At the recycling plant, the bio-based resin will contaminate the petroleum-based resin, degrading the technical quality of the postconsumer resin. Recycling on a commercial scale, whether glass, aluminum, plastic, steel or paper, is an industrial process, whereby the element is chemically or mechanically broken down, milled or melted into something resembling its original state. Subsequently it can be reformed into a new product. Today, the market abounds with products made from recycled materials, including single-use food service products made from recycled paper or plastic. Many environmentalists espouse post-consumer recycling as “superior” to pre-consumer recycling. However, pre-consumer recycling saves scraps from the manufacturing floor that would otherwise be thrown away. An example of Post consumer recycling is fleece made from recycled soda bottles. An example of pre-consumer recycling is the tea tin made from steel scraps left over from another manufacturing project. Composting is recycling organic matter. On the commercial level, food scraps collected by an industrial hauler are put into a giant tumbler where they break down into humus, or compost. Compost is recycled back into the ground in the form of fertilizer for gardens, houseplants, and commercial farmland. Food-based biodegradable plastic and paper products (such as PLA and Bagasse) break down easily and quickly in the commercial composting process. In 1999, the Biodegradable Products Institute (BPI) and the U.S. Composting Council (USCC) collaborated to create ASTM D 6400, a certification program and symbol to identify compostable plastic products. In order to meet ASTM D 6400 standards, a product must be made of 100% compostable biodegradable materials and decay 100% within 180 days into a nutrient-rich, natural material under controlled conditions in a commercial composting facility utilizing controlled microorganisms, humidity, and temperature. It may seem logical to put food waste, and biodegradable plastic and paper products in the trash. However Steve Mojo of the Biodegradable Products Institute in NY warns, “Just because it’s biodegradable doesn’t mean it will disappear.” Every year in the United States, we throw away 27 million tons of garbage. According to the EPA, 24% of that is biodegradable or recyclable. Biodegradable items commonplace in cafes and businesses are cardboard rolls, paper, coffee grounds and filters, cotton rags, eggshells, fruits and vegetables, houseplants, nutshells, newspaper, and tea bags. Biodegradable items put in landfills are typically mummified in the capping process used to protect groundwater. According to Macy, food is a major producer of methane in landfills and it is 23 times more problematic than carbon dioxide. Landfill operators claim they can capture methane gas, but Macy says that is questionable. In the European Union, food scraps are banned from landfills, because of the impact on greenhouse gases. Businesspersons in an area without a commercial composting facility may want to explore the Orca Green composting machine. By harnessing the energy of microorganisms, Orca Green disposes of up to 2000 pounds of food waste per day. The resulting harmless gray water can be used as “compost tea.” These machines are currently being used in universities in the USA. GreenGood® has tested its CPLA, PLA, and Sugarcane products in Orca Green; GreenGood’s John Gillespie says the sugarcane products compost 100% within 3 hours, and the CPLA and PLA products break down 100% within 2 days. The Orca Green is made specifically for products that are 100%

biodegradable and 100% bio-based (not composite or petroleum-based). For More Info The system minimizes the cost as www.bpiworld.org well as the carbon footprint of trash www.compostingcouncil.org hauling and provides an alternative for businesses in areas without www.astm.org commercial composting facilities. http://www.epa.gov/osw/conserve/rrr/ Recycling electronic waste composting/basic.htm is more complicated, because components enclosed in computers, To ensure the bio-cycle continues, go to cell phones and monitors are toxic www.findacomposter.com and find a waste. Currently, no federal laws commercial composting facility near exist to guide waste managers in the proper disposal of items containing you. circuit boards and cathode ray To learn about the Paper Task Force: http:// tubes. Since some state and local www.edf.org/page.cfm?tagid=24437 governments have banned electronic waste from entering their municipal POS paper offers recycled point-of-sale landfills, it frequently ends up in paper for credit card transaction developing nations, such as Nigeria printers: www.pospaper.com/ and China, where it is mishandled. Improper handling releases greenproductsrolls.html toxic lead, mercury, Hexavalent A list of responsible electronics recyclers chromium, and other hazardous participating in the Basel Action substances into these communities. Companies seeking to dispose Network’s e-Stewards program is of computers and peripherals should available at www.ban.org/pledge/ contact the manufacturer to learn if Locations.html. they offer a “take-back” program. Alternatively, companies can bring electronics to an “e-Steward.” (See Sidebar for more info). By 2010, the e-Stewards program will operate as a thirdparty certification program for responsible electronics recyclers, similar to the Fair Trade certification used in the coffee industry. Industry Initiatives in Reducing Waste Mike Allen, Founder and President of Strategic Alternatives started his company at a time when there was no market for “green” disposables. Allen says since then, an increasing number of retailers in the specialty coffee market want environmentally oriented products because cafe customers demand retailers carry “green” products. Baristaworks.com, a division of Strategic Alternatives, now carries Fabri-Kal’s biodegradable GreenWare plastic cold cups, eco-friendly sleeves, napkins, bags, lids, and Eco-tainer hot cups to meet customer demand for environmentally responsible disposables. Manufactured by International Paper, the Eco-tainer hot cup is lined with a bio-plastic made from corn to prevent leaking. While other hot cups are lined with polyethylene, a petroleum based plastic, Eco-tainer’s bio-plastic lining makes it one of the few lined paper hot cups made from renewable materials. Green Good® is an international company offering a similar product. International Paper also offers a full-service, worldwide recycling business. With the recent acquisition of additional recycling facilities, IP expects to recycle several million tons of fiber annually. Shortly after opening in 1994, Java Jacket offered a sleeve made from 100% recycled paper, 90% of which was post consumer waste. However, due to inconsistencies in the product quality, Java Jacket switched to liner-board comprised of 65% virgin and 35% recycled paper. Jay Sorenson explains that since the green movement has expanded, Java Jacket has reformulated the paper and once again offers a 100% recycled (90% post consumer) natural kraft jacket printed with water-based inks. The Natural Kraft jacket accounts for approximately 50% of Java Jacket’s sales. Despite this change in offerings, Sorenson is not convinced recycled paper is actually better for the environment than virgin paper. He believes most virgin paper is derived from sustainable forests of cottonwood hybrids and cedar hybrids. Sorenson’s focus on customer service drives him to consider perception first. “Everybody thinks recycled is the way to go, so that’s what we’ve done. In reality I think you would find virgin leaves less of a carbon footprint and is better for the environment.” ...continued on page 30

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CoffeeTalk

March 2009

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March 2009

CoffeeTalk

Report

Bird Rock Coffee Roasters By Joan Nielsen

- from the fields THE COMMITMENT: Bird Rock Coffee Roasters is known as a premier source for Organic, Sustainable, Cup of Excellence, and most importantly of all, Socially Responsible coffees. Patton emphasizes that although he started out offering almost exclusively organic coffees, he has come to believe that social responsibility is the keystone with which he is most comfortable living (and buying). He remarks, “My goal is to buy more single origin coffees from co-ops and individual farmers so I can put into practice transparency from the ﬁeld to the cup. To make that link between farm and cup is a thrill not only for me but for our customers who can get more excited about what they are drinking.” As far as the present economic environment is concerned, Bird Rock Coffee Bar has stayed pretty consistent in their customer numbers. Many may switch from lattes to drip coffees or shift from large to small, but Bird Rock Coffee will not cut quality on their end. They still only use organic milk and keep a rotating selection of seasonal coffees. Patton says, “I believe we would be doing a disservice to our customers at this point if we started buying cheaper coffee or if we curtailed the number of varietals we bring in.”

STATS: 5627 La Jolla Blvd. La Jolla, CA 92037 (858) 551-1707 www.birdrockcoffeeroasters.com HOURS OF OPERATION (Retail Coffee Bar) Monday – Friday: 6am to 6pm Saturday & Sunday: 6:30am to 6pm

Chuck Patton, CEO Tony Gomez, Head Roaster Jocylynn Aubrey Breeland, Quality Control Mark Witham, Customer Service

THE BACKGROUND: Bird Rock is not just any old San Diego beach community on the perpetually sunny, Southern California coast. It is a hip surfer haven (dating from the1930’s) minutes away from tony downtown La Jolla. Here in Bird Rock, friends and neighbors know each other by first names – and maybe even their grandfather’s first names. It is a tightly knit local community in the truest sense of the word. Chuck Patton, owner of Bird Rock Coffee Roasters should know. He’s been around here all of his life – growing up in nearby Pacific Beach, ditching high school first periods to get buzzed on coffee in greasy spoons before returning to classes! After college in San Francisco, Patton returned to teach at San Diego City College until the siren call of coffee claimed him for good. He has been roasting coffee ever since his wife bought him a home roaster, finally going pro in 2002. THE COFFEES: Every morning at 6am the double garage doors that face the sidewalk at 5627 La Jolla Blvd. roll up to show the inviting interior of Bird Rock Coffee Bar and the day begins. Coffee roasting and brewing fills the air and caffeine lovers flock inside like gulls on the shore where delicious steaming cups of java greet the morning rush. The menu is as varied as the seafood in the nearby ocean. On offer are Single Origin Coffees from Peru, Guatemala, Sumatra, Brazil, Nicaragua, Colombia, and other locales, all freshly roasted every day. Besides these fine, mostly organic single origins, the menu board often touts rare varietals from Ethiopia, Honduras and Lake Tawar, Sumatra, for example, complete with tasting notes for guiding adventurous customers.

CAFÉ ENVIRONMENT: Bird Rock locals have been hanging out since the café opened in 2006. The Bird Rock Community Council holds their meetings in the café. The Bird Rock Elementary School practically has a second schoolroom here. Inside the front door, around the corner, is a rubber-matted, kid-safe play area stocked with toys, decorated with brilliantly colored children’s artwork. Here is where Moms and Dads can meet and enjoy a fresh cup of coffee or espresso and catch up on local news while their children are happily occupied. Bird Rock Coffee Bar is busy all day every day! But, never complacent! Patton notes that he is always looking for ways to analyze what is going on today and what he can do to improve it tomorrow… “I feel we are still improving, not only in the roasting and sourcing department but in the café operations, too. It is exciting to know that we are better than we were, not only two years ago but six months ago, and six months from now, we will be better than we are today. I think that once you get too comfortable with where you are, you start to ignore or overlook parts of the business that may go stagnant. With stagnation comes complacency, and ultimately opportunities for someone else to open across the street and do a better job than you are doing.” FIELD NOTES (HOME DELIVERY?!): Remember the milkman? The neighborhood produce truck? How about home coffee delivery? If you live in Bird Rock, La Jolla, or Paciﬁc Beach, Bird Rock Coffee Roasters will deliver coffee to your door in their GEM electric vehicle. They actually do all of their company business (within range), delivering to restaurants and cafés as well, in this nifty little green machine. This is called leading by example, folks!

www.CoffeeTalk.com

Chuck Patton

CoffeeTalk

March 2009

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...continued from page 26 Sorenson’s beliefs reflect the general confusion among consumers about sustainable practices. With so much information available, it can be difficult to discern facts from the growing practice of “green-washing.” According to information compiled and analyzed by the Paper Task Force, using recycled paper products is still the most eco-friendly choice overall. Recycling paper reduces pressure on forests, uses much less total energy than manufacturing with virgin paper and reduces the amount of biodegradable material entering landfills and incinerators. The result is lower air and water pollution. Beyond Paper and Plastic Responsible equipment manufacturers also consider the sustainability of their processes and inputs. Alyssa Garvin, of Michaelo Espresso, says meeting the company’s goal to fabricate a coffee cart from 100% post-consumer aluminum was challenging. “Recycled aluminum is in high demand at the mills… producing aluminum from recycled material uses 5% of the energy that is required to produce aluminum from raw material (bauxite ore).” A limited amount of recycled aluminum is available from their local metal fabricator. Still, Michaelo Espresso opts to keep their carbon footprint low, reducing emissions that would occur if they purchased recycled aluminum from a distant factory. The breakdown in plastic laminates is one cause of retirement for many espresso carts. Michaelo Espresso strives to promote products that do not degrade with use or exposure to the elements. “While we would surely love to sell an espresso cart more often, there’s something wonderful about seeing one still look great after 15 years,” Garvin explains. “And there’s something to be said about limiting the amount of occurrences that people need to actually replace their carts. We save resources when our products last longer.” Michaelo Espresso’s GreenCart 6.2 is impervious to water, free of plastic laminates and lasts longer than plywood or composite, and at the end of its life, GreenCart 6.2 is 100% recyclable. In packaging, exciting options have been around far longer than the “green movement” has even existed. Louise Wilkie, of CE Organics, says glass bottles are the best packaging material for her coffee flavorings and for her customers’ disposal options. “Glass is one of the most earth friendly recyclable materials,” says Wilkie. For the café owner or consumer, it is easy to rinse and dispose of. Any municipality with a recycling program takes glass.

Increasingly, roasters and tea blenders are turning to eco-friendly tin for their packaging. Zhena’s Gypsy Tea, Taylor Maid Coffee, and Rishi Tea are just a few of the companies taking advantage of the metal’s protective properties to preserve flavor longer by preventing their product’s exposure to air and light. Mark Inman, of Taylor Maid, goes a step further, offering his customers the option to refill their coffee tins at a discount. In Inman’s view, utilizing re-usable packaging is the most eco-friendly option. “It would be silly for them to buy a new can if they don’t need it,” he quips. Steel and tin manufacturers have recycled pre and post consumer waste for over 100 years. Virginia Price, of Planet Can It, says tin retains its original properties and qualities regardless of the number of times it is recycled. It is also popular to recycle, because the magnetic qualities make it easy to separate out from other recyclable materials. Recycling tinplate uses 70% less energy in its production, thus reducing green house gas emissions. Re-think: considering new materials and new ways of doing things While looking into options for sustainable materials, Java Jacket explored paper made from banana peels. Ultimately, the product did not have the memory needed to retain the waffle texture that creates Java Jacket’s insulation value. However, Sorenson is encouraged by the fact that new products and ways of doing things are always emerging. Other paper materials emerging are made from sugarcane, bamboo, and kenaf. For Sorenson, reusability is another important aspect of sustainability, so he created a Java Jacket punch card. The Java Jacket punch card encourages consumers to bring the jacket back for their next cup of coffee, instead of getting a new jacket with each cup. Garvin says Michaelo Espresso will continue to support partners and suppliers who practice sustainable business models, and will support their customers’ efforts to be good stewards of the environment. Garvin says, “Sustainability is an investment that the industry on a whole needs to make, starting with offering recycling at our numerous trade-show exhibition halls throughout the country. Small steps make big strides, but the challenge will be turning the idea of sustainability from a novelty or a commodity to a responsibility.” CT

Smart Marketing

marketing dollars. In tough times, service at big companies starts to slide downward so take advantage of this and pump it up at your store. Remember, going out and getting a brand new customer has a much lower return on your investment. Also, read up on Word-of-Mouth Marketing (on-line or local bookstore) and get some new ideas for mechanisms that will cost you time

by Lisa Olsen

but not much money.

Marketing in uncertain times

Pull from the backburner – puts into motion some creative promotional ideas you have had on the back burner. Pull out old notes. What happened to that crazy “free breakfast” idea that got side tracked? Denny’s picked it up and promoted one day of free breakfasts and had trafﬁc jammed, people ﬁghting

Everyone is all a buzz about the economy, and for good reason. We are constantly

for parking spots and a 4 hour wait all to save $3.99. Believe me, they made

reworking our stafﬁng schedule, our expenses, and our lives in general, adjusting to

it up on the higher margin beverages and side orders, and got people whom

market indicators. It is important to stay ﬂexible and give ourselves lots of options.

they have never had in their restaurant showing up in droves. What great idea

Your marketing is no exception.

is on your back burner?

Let me start by saying that pulling all your marketing is the absolutely worst thing

Trims the fat – if you have been advertising in a monthly publication every

you can do! (Remember, I have no ﬁnancial motive to tell you this.) It has been proven

month, you will not likely be hurt much by going to a 6 month rate and run

over and over that those who pull their marketing in tough economic times, loose

every other month. Or, cherry pick those months with favorable editorial

marketing share to those who make smart adjustments – sometimes that market

themes. Yes, you will pay more per ad, but overall it will be less money

share is never completely recovered when times are better. Yes, I understand that

and you probably did not need to be there every month to maintain brand

cancelling media, not bringing out those new products, and “making do” with the

awareness anyway.

sales literature you still have is a whole lot easier than laying people off. I am not saying go full steam ahead either. Here are some ideas to ﬁnd a happy medium.

Roll up your sleeves and follow the simple idea above and you will not put yourself in a vulnerable position to lose market share that may never come back. CT

Tough economic times call for marketing that: s

Focus on customers you have and word of mouth marketing – making your

Lisa Olson is the President of Smart Marketing, Inc.

customers so happy that they tell all their friends is a double stretch to your

Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com.

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March 2009

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March 2009

Astoria is proud to sponsor the Ultimate Barista Challenge with its revolutionary machine Plus 4 You The Plus 4 You has a multi boiler system which ensures excellent quality in the cup and perfect temperature stability.

It is also the ﬁrst eco-friendly machine which helps to reduce energy costs by up to 47.6% and has a low impact on the environment compared to traditional espresso machines. Thanks to a dedicated innovative software which manages the automatic stand-by mode during non peak periods and at night, as well as the intelligent management of temperature settings, Plus 4 You only carries power when and where it is speciﬁcally required. For more information visit www.plus4youtherevolution.com.

Loring Smart Roast selects Brewed Behavior distribution Loring Smart Roast CEO Herb Lieberman announced that Brewed Behavior has been awarded exclusive distribution rights for the United States, Canada, Central and South America. The mission of Brewed Behavior is to offer comprehensive support to all segments of the coffee industry. Brewed Behavior’s focus is on Consulting, Training and Distribution, providing effective strategies and proven solutions at every touch point. For more information visit www.brewedbehavior.com.

Waring Commercial Professional Electric Spice Grinder (model no. WSG30), list price: $250.00 This professional spice grinder allows operators to grind whole spices, nuts and other dry ingredients with ease and precision. Whether grinding cinnamon sticks, nutmeg, nuts, coconut or even chilies, industry professionals now have an efﬁcient product for everyday use. Making quick work of a wide range of toppings and garnishes, this unit is a

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versatile and proﬁcient food prep tool for juice bars and specialty coffee and ice cream boutiques. Whether to top a cappuccino with nutmeg or cinnamon, add ground coconut to a smoothie or grind chilies for a spicy chocolate chili ice cream, Waring’s grinder features a 19,000 RPM high-performance commercial grade motor and durable stainless steel blades that are specially designed to grind spices and nuts. Other key beneﬁts include heavy-duty brushed stainless steel housing and an upper housing safety-interlock. For added convenience, Waring’s grinder also includes three fully removable stainless

steel grinding bowls with storage lids, which allow foodservice professionals to store excess ingredients. The bowls and lids are dishwasher-safe. For more information visit www.waringproducts.com.

Richard Allen joins InterAmerican Coffee We are pleased to announce that Richard Allen has joined the InterAmerican Coffee trading team. He will be based initially in the Pleasant Hill ofﬁce in California. Richard started in coffee in 1991 and has worked as an exporter in Mexico, Papua New Guinea and Uganda for ED&F Man and the Neumann Kaffee Gruppe. He moved to California in 2000 and has been working in specialty coffee trading since then. We welcome him back into the Neumann Gruppe. Richard can be reached by phone at 1-888-881-4229 or by email at richarda@iaccoffee.com.

World Tea Expo cuts through confusion with solutions American business owners can hardly go a day without receiving more bad economic news. Those starting or already running tea businesses will ﬁnd concrete, useful advice on what to

do next at the 2009 World Tea Expo at Mandalay Bay Convention Center in Las Vegas, May 2-4. The Expo’s organizers designed this year’s conference program to answer the most pressing questions tea room owners and other tea retailers have about how to market and sell their products, and run their shops in the current environment. The Expo has increased in size and scope for the last six years consecutively, earning it and its organizers multiple awards for growth and vision. For more information about the 2009 World Tea Expo and a list of all sessions, visit www.worldteaexpo.com.

Bodum announces new Canadian representation Bodum USA, Inc. is pleased to announce expanded service coverage in Canada. Bodum has brought on board Groupe Marketing and The Carron Company as Bodum representatives in Canada. Gilles Legault is the principal of Groupe Marketing, based in Montreal. Recognized as one of the top manufacturer’s representatives in Canada, the Groupe Marketing team is composed of six sales people and three bilingual customer service associates. Before starting his own ﬁrm, Gilles held executive positions with Waterford Crystal and Danesco. During his time with Danesco, Gilles was an instrumental partner in building the Bodum business in Canada. Groupe Marketing will service our customers based in Ottawa, Quebec and East. Ron Zalopany, principal of The Carron Company based in Toronto, was most recently Vice President of Waterford Wedgwood Canada. Ron has also held senior level positions at other major brands including, President of Pfaltzgraff Canada, and Fox Run Canada. Ron is well respected in the industry and is looking forward to working together with our customers in Manitoba and Ontario to build their Bodum business. For more information visit www.bodumusa.com.

David Locker joins BUNN in United Kingdom David Locker has joined the Bunn-OMatic Corporation Sales Manager, UK/ Ireland, as of January 1, 2009. Locker has worked in the industry for the past six years, most recently as a National Account Manager. He has also organized and presented SCAE Brewmaster courses, and is qualified on both Levels I and II. He has also served on the sensory judging board in United Kingdom Barista Championship (UKBC), and he is a UKBC committee member. Locker is a graduate of Lewis University with a BA in Marketing. He participated at university level in various track and field events, representing the UK in the 800 meter run. Locker, his wife, Magdalena, and two children, Demi and Chelsie, reside in Derbyshire, UK. David will be working from the BUNN Milton Keynes, UK, office. For more information email international@bunn.com.

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Everpure® showcases three new products at NAFEM This year at NAFEM Everpure highlighted three new products designed to meet new environmental needs as well as cost challenges faced by today’s foodservice operators. The Claris Water Technology system is a family of water filter cartridges specifically designed for hot drink machines. Ideal for applications that heat water, such as coffee, espresso, brewed iced tea and steam, the family of filters come in four sizes. The MRS-EnviRO 600, currently the highest efficiency reverse osmosis (RO) system available, provides foodservice operators with a more efficient and environmentally friendly system. Unlike traditional RO systems, the MRS-Envi-RO 600 dramatically reduces water waste and consumes less energy. On average, traditional RO systems waste four gallons of water for every one gallon of pure water that is produced, but MRS-

Envi-RO 600 produces only one gallon of water waste for every four gallons of pure product water produced. The Protega Ultra-filtration System is a central water purifier for all foodservice needs. Its long-lasting Ultra-filtration Hollow Fiber Membrane can help turn the most contaminated water into clear, drinking water. The Protega can produce a continuous 4.5 gallons per minute, and includes a feature that allows for scheduled flushing of the membrane, making it ideal for high turbidity water. For complete information visit www.everpure.com.

Interamerican Coffee named sponsor for Coffee Kids Reception at 2009 SCAA Exposition InterAmerican Coffee is the sponsor of the Coffee Kids Reception at the 21st Annual Specialty Coffee Association of America (SCAA) Exposition in Atlanta, Ga. The event will be held on Friday, April 17 from 5-7pm, at the Georgia World Congress Center. Executive Director Carolyn Fairman, Board President Rob Stephen and other special guests will present a brief program about Coffee Kids initiatives. Food and beverages will be served. InterAmerican Coffee is a strong supporter of Coffee Kids’ mission to help coffee-farming families improve their quality of life. The Houston-based company is an importer and distributor of high-quality green coffee. Please contact info@coffeekids.org for more information. continued on page 34...

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March 2009

Connect With more than 5,000 email subscribers in the Specialty Coffee Industry receiving a copy daily, your business will have no trouble connecting with the right people. Thatâ&#x20AC;&#x2122;s 5,000 impressions daily, 25,000 impressions a week, 100,000 impressions a month...

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For more info, call Kerri 206.686.7378 ex 222 kerri@coffeetalk.com

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State of the Industry

More than 3 years of back issues available free at www.coffeetalk.com

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...continued from page 32 coffee business in today’s economy. Complimentary pastries and superior coffee provided. Space is limited, so please contact 800-590-9423 to reserve your spot.

Fest Chicago cooks up success Coffee Fest blew through the windy city bolstering spirits of specialty coffee professionals with a show that proved the specialty coffee industry is alive and thriving. The three-day show closed on Sunday, February 22, 2009, after ushering nearly 4,000 attendees and exhibitors at the Navy Pier through a full-to-capacity educational program and a trade floor crackling with the energy of a bustling marketplace. Latte art drew in Coffee Fest attendees with its signature combination of theater and skill. It was Kevin Emmons from Caffe D’Arte in Portland, Ore., who poured his way to first place and the $5,000 kitty with a juicy tulip creation. The sixth annual competition was presented by Barista Magazine, Nuova Simonelli and Dillanos Coffee Roasters. Coffee Fest also heartily welcomes their newest sponsor, Ghirardelli Chocolate Company to the roster. If it appeals to the retailer and represents innovation within the industry, then it made the grade for the New Product Showcase at Coffee Fest. Caffe D’Amore’s Petals Tea, an antioxidant-rich iced tea mix of green and black teas sweetened with organic sugar took first place, while Poco Dolce Double Shot Espresso Toffee Squares - single serving indulgences - slid into second place. Third place was awarded to Pacific Bag Compostable Natural Kraft Paper Tin-Tie Bags, acknowledging the ever-increasing efforts of the specialty coffee industry to conserve energy and resources. For more information visit www.coffeefest.com.

Alex & Associates, Inc. to host 2 hour Barista School informational sessions at their Troutdale training facility Alex & Associates, Inc., seen on the web at http://www.espressobusines.com, to host complimentary 2-hour Barista School Informational sessions, at their Troutdale Training Facility located at 119 East Columbia River Highway, 503-5909423, on March 14 from 10am-12pm and from 2pm-4pm, featuring Oksana and Michael Fisenko, who carry on the legacy of the founder, Alex Fisenko – known as the “Father of Espresso” and the “Dean of “Beans”. Alex & Associates, Inc., was founded by Alex Fisenko, who introduced the latte and mocha in Berkeley, CA in the 70’s and trained many who are now well known in the espresso industry. Today, his wife, Oksana, and son, Michael, carry on the proud tradition of quality training and reliable customer support that Alex Fisenko was known for in the espresso industry for 35 years. Oksana and Michael welcome you to an informative open house at their coffee shop and training facility in historic Troutdale for some straight facts and effective strategies for starting and running a successful

Geoff Paul named Chairman of Coffee Summit Geoff Paul, president of Excelso Coffee and Tea Co., was named chairman of the National Automatic Merchandising Association’s (NAMA) Coffee Service Education Summit announced NAMA Director of Coffee Service, Roger Stewart NCE. The Summit, the second sponsored by the Association, will run June 15-17 in Cherry Hill, NJ and will focus on opportunities in this unique growth industry. The event will include indepth education sessions on operations, route consolidation, inventory control and green opportunities. The Summit will conclude with an entire morning of round table sessions. For additional information, registration forms and hotel reservations visit the new Coffee Summit information page, www.namacoffeesummit.org.

World Tea Expo Technical Conference offers the latest research and information on food safety, functional ingredients Food safety issues will be among the hot topics addressed by researchers during the Executive and Technical Series of the 2009 World Tea Expo at Mandalay Bay Convention Center in Las Vegas, May 2-4. Launched at last year’s Expo, the Executive and Technical Series (or ETS) is a high-level conference with content for top executives, research scientists, ingredient managers and product formulators of large companies. It runs concurrently with the Expo but features exclusive sessions, meals and networking for ETS attendees only. Responding to requests by last year’s participants for more time with their colleagues, this year’s ETS has been expanded to three days, May 2-4. For more information visit www.worldteaexpo.com.

Eco-Products introduces the first biodegradable hot cup lid in North America Eco-Products, the nation’s leading brand of biodegradable and compostable food service ware solutions, announces its latest innovation in packaging: a compostable hot cup lid. This spring the company will unveil the first commercially available compostable hot cup lid in North America, addressing the growing demand from conscious coffee and tea enthusiasts. Made from Ingeo™ biopolymer from NatureWorks LLC, the product enables restaurants, hotels, and university and corporate campuses to break away from the status quo and provide the first fully renewable hot cup and lid system. In keeping with the company’s commitment to zero waste, Eco-Products has submitted the lid to Biodegradable Products Institute (BPI) for certification. Eco-Products hot cup lid will debut in April 2009 and will fit the stock sizes of hot paper cups: 10, 12, 16,

20 and 24 ounces. The lid is heat stable up to 220 degrees and is designed to break down and return to the earth within 90-120 days in a commercial compost facility. For more information visit www.ecoproducts.com.

NESCAFÉ® On-Demand coffee systems deliver fresh coffee – fast There’s a solution for foodservice operators who want to serve great

keeping employees’ workdays running smoothly and its FLAVIA’s unique 3-step process, Source. Seal. Serve™, does just that: ensures each delicious cup is fresh and full of authentic flavor. FLAVIA’s Fresh Release™ technology uses hot water to unlock a FLAVIA pack, releasing the aromatic ingredients brewing inside and serving an amazingly fresh cup each and every time. Since there are no reusable funnels or filters, FLAVIA can offer a vast selection of choices while ensuring that there is no cross-contamination of flavors and with no mess, FLAVIA is a hasslefree, clean and hygienic option. For more information visit www.myflavia.com.

Get on board on the tart trend with Big Train’s new Tart Smoothie Mix

decaffeinated coffee, but can’t afford to keep automatically brewing batches of it after noon. NESCAFÉ LiquiFresh™ Coffee and Soluble Coffee Systems deliver delicious, full-bodied cups of coffee with a deep, rich aroma and ﬂavor at the touch of the button. NESCAFÉ’s on-demand coffee systems deliver cup after cup of decaffeinated coffee with no waiting period—and no waste. And each serving of NESCAFÉ is delivered fresh, which keeps customers coming back for more. For more information visit www.nestleprofessional.com.

Teeccino Caffé – foil bags make it big on the coffee aisle Teeccino® Caffé – America’s leading brand in herbal coffee is making waves on coffee aisles across the US with its new quad foil bags. The new packaging replaces the cans that Teeccino was previously sold in and it means Teeccino is now being stocked alongside regular coffee in stores such as Whole Foods. In addition to the new packaging, Teeccino is now certiﬁed organic and the price per ounce has been lowered. An 11 oz bag brews 31 cups that cost 29¢ each. Teeccino comes in 10 popular ﬂavors like Vanilla Nut, Mocha, Hazelnut, Chocolate, Chai, Almond Amaretto, Caffé and Java. It is distributed nationwide in natural food and specialty grocery stores. For more information about Teeccino, or samples, please email Elizabeth@teeccino.com or visit the web site www.teeccino.com.

Mars® Drinks unveils brand refresh for FLAVIA® After launching almost 25 years ago, Mars® Drinks is proud to unveil a brand refresh for FLAVIA®, its groundbreaking line of single-serve beverage systems. With a new tagline - “Think Fresh” - as well as exciting new packaging, FLAVIA will make freshness, choice and convenience center stage to further solidify its role as a leader in workplace beverages. Mars Drinks knows how important fresh, quality beverages are to

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Big Train® introduced its innovative new Tart Smoothie Mix at the Winter Fancy Food Show in San Francisco to rave reviews. With probiotics for good digestive health and no Trans fat or hydrogenated oils, Tart Smoothie Mix is a healthier alternative to other smoothies. It is low fat with only 1 gram of fat and just 140 calories per 8 ﬂuid ounce serving. Big Train® Tart Smoothie Mix is a ready-to-blend powdered mix that can be combined with water or milk and ice to create a healthier blended beverage. It has a refreshing light citrus ﬂavor that is perfect on its own or mixed with fruit, juices or other Big Train products to create a variety tart taste temptations. Samples of Big Train® Tart Smoothie Mix are available to operators through your local Big Train® distributor or by contacting Big Train® directly. For more information visit www.bigtrain.com.

The Coffee Bean & Tea Leaf® international franchises experience continued growth The Coffee Bean & Tea Leaf®, the oldest and largest privately-held chain of specialty coffee and tea stores in the United States, continued to experience solid international growth in 2008 with expansion into two new markets, Mexico and Vietnam. Of the now 700 plus Coffee Bean & Tea Leaf® stores worldwide, 433 are franchise-owned and 320 are located internationally. Working with regional developers that understand their respective markets local cultures and preferences has been an effective strategy for the company. The Coffee Bean & Tea Leaf® has operations in 20 countries and in 2009 intends to open more locations across Asia, the Middle East and North America. For more information about The Coffee Bean & Tea Leaf® international franchises and to speak with a franchisee, please contact Katie Casey at (310) 578-7050.

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March 2009

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March 2009

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Now available online for FREE download

Advertiser Listing Company ............................................... Phone .............Web ...........................................Page

State of the Industry

Agtron, Inc............................................................................775.850.4600 ..............www.agtron.net..................................................23 Allann Bros. Coffee Co., Inc............................................541.812.8000 ..............www.allannbroscoffee.com...........................38 America's Food Technologies, Inc./AMFOTEK .......708.532.1222 ..............www.amfotek.com .............................................. 6 Astoria-General Espresso Equipment Corp..............336-393-0224.............www.astoria.com...............................................38

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Bodum USA, Inc.................................................................877.992.6386 ..............www.bodumusa.com .......................................38 Bridge Brand Chocolates ...............................................415.677.9194 ..............www.bridgebrandschocolate.com..............25 BriteVision ............................................................................877.479.7777 ..............www.britevision.com........................................35 Bunn-O-Matic Corporation ............................................800.637.8606 ..............www.bunn.com .................................................... 9 Cablevey Conveyors .........................................................641.673.8451 ..............www.cablevey.com ............................................ 3 Cafè de Costa Rica ............................................................506.2243.7863............www.cafedecostarica.com............................33 Cafe de El Salvador ...........................................................503.2267.6600............www.salvadorancoffees.com .......................19 Cafetto USA .........................................................................877.263.2567 ..............www.cafetto.com ..............................................38 Capitol Cups.........................................................................334.321.3322 ..............www.capitolcups.com .....................................37 Caramoo ...............................................................................206.938.1876 ..............www.caramoo.com ..........................................37 Cimbali USA, Inc ................................................................312.265.8100 ..............www.cimbali.us ..................................................38 Coffee Fest ...........................................................................800.232.0083 ..............www.coffeefest.com ........................................23 Coffee Holding Company ................................................800.458.2233 ..............www.coffeeholding.com .................................25 Coffee Kids ...........................................................................800.334.9099 ..............www.coffeekids.org..........................................36 Comfort Grip Wrap ............................................................312.337.0072 ..............www.comfortgripwrap.com...........................37 Doña Aida and her husband participate in a chicken-raising project through Coffee Kids partner ICSUR in Chiapas, Mexico.

Component Design Northwest, Inc. (CDN) ...............800.338.5594 ..............www.cdn-timeandtemp.com.........................21 Costellini's ............................................................................888.889.1803 ..............www.costellinis.com ........................................37 CustomCool..........................................................................718.220.1140 ..............www.customcool.com.....................................27 DaVinci Gourmet/Oregon Chai/Jet ..............................800.640.6779 ..............www.davincigourmet.com .............................40

Coffee Kids has been helping coffee-farming families around the world for more than 20 years. But we can’t do it without your support. Visit our booth (#1334) at the SCAA Coffee Expo and learn how you can support sustainable programs in microcredit, health, education and food security.

Design & Layout Services ..............................................800.471.8448 ..............www.designlayout.com...................................38 Doi Chaang Coffee Company ........................................403.236.2895 ..............www.doichaangcoffee.com ..........................37 Durham Ltd. .........................................................................585.218.8610 ..............www.durhamltd.com ........................................33 Eagle Flexible Packaging ................................................630.876.6763 ..............www.eagleﬂexible.com...................................38 Eagle Web Press ...............................................................800.800.7980 ..............www.eaglewebpress.com .............................25 Ella Scones ..........................................................................866.634.7968 ..............www.ellabakingmixes.com ............................37 Entner-Stuart Premium Syrups .....................................800.377.9787 ..............www.entnerstuartsyrups.com ......................38 Everpure ...............................................................................800.323.7873 ..............www.everpure.com ....................................17, 38 F. Gavina & Sons ................................................................800.428.4627 ..............www.gavina.com ...............................................20 First Colony Coffee & Tea................................................800.446.8555 ..............www.ﬁrstcolonycoffee.com...........................20 Fres-co System USA, Inc. ...............................................215.721.4600 ..............www.fresco.com................................................15 Geo Pak Imports Inc. ........................................................800.728.9219 ..............www.geopakimports.com...............................36 Globex America..................................................................214.353.0328 ..............www.cavallinicoffee.com ...............................38

www.coffeekids.org 505-820-1443

Green Good..........................................................................800.319.8906 ..............www.greengood.com.......................................19 Grounds for Health ............................................................802.241.4146 ..............www.groundsforhealth.org ............................33 Hypercat Advanced Catalyst Products......................610.692.3490 ..............www.hypercat-acp.com .................................37 InterAmerican Coffee.......................................................800.346.2810 ..............www.iaccoffee.com............................................ 2 International Paper Foodservice Business ..............800.537.4141 ..............www.ipfoodservice.com .................................25 Java Jacket .........................................................................800.208.4128 ..............www.javajacket.com ........................................21 Java Times Caffe................................................................52.871.747.9300.........www.javatimescaffe.com ...............................33 JavaMania Coffee Roastery Inc...................................815.885.4661 ..............www.javamaniacoffee.com ...........................33 Katri Inc.................................................................................877.231.3470 ..............www.katriinc.com..............................................27 Katri Inc.................................................................................877.231.3470 ..............www.katriinc.com..............................................36 Knutsen Coffees, Ltd.........................................................800.231.7764 ..............www.knutsencoffees.com..............................38 Latitude 23.5 Coffee & Tea ..............................................877.260.9212 ..............www.latitudecoffee.com.................................20 LBP ........................................................................................800.545.6200 ..............www.lbpmfg.com...............................................13 Millrock .................................................................................800.645.7625 ..............www.millrock.com.........................................5, 38 PBI Sales ..............................................................................800.645.2700 ..............www.pbisales.com............................................38 Probat Burns, Inc...............................................................901.363.5331 ..............www.probatburns.com...................................... 7 Quikserv Corp......................................................................800.388.8307 ..............www.quikserv.com............................................29 SCAA......................................................................................562.624.4100 ..............www.scaa.org.....................................................35 Service Ideas, Inc..............................................................888.999.8559 ..............www.serviceideas.com...................................38 Smoothie Essentials Supplement-Boosts.................415.382.6535 ..............www.smoothieessentials.com......................37 Stauf's Coffee Roaster .....................................................800.778.2837 ..............www.staufs.com ................................................20 The Good Cow Company ................................................208.884.4299 ..............www.goodcow.com..........................................29 Torn Ranch...........................................................................800.721.1688 ..............www.tornranch.com.........................................21 Vita-Mix Corporation ........................................................800.437.4654 ..............www.vitamix.com/foodservice ...............38, 39 Waring Commercial..........................................................800.492.7464 ..............www.waringproducts.com.............................11 Weldon Flavorings.............................................................502.797.2937 ..............www.WeldonFlavorings.com ........................37 World Tea Expo ..................................................................702.253.1893 ..............www.worldteaexpo.com.................................31 Your Brand Cafe .................................................................866.566.0390 ..............www.yourbrandcafe.com...............................29

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March 2009

Coffee Flavorings without Sugar or any Artificial Sweeteners!

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The Weldon Gourmet Flavor Stationâ&#x201E;˘ the next step in serving flavored coffee puts you back in control. Customers are no longer limited to the â&#x20AC;&#x153;flavor of the dayâ&#x20AC;? or syrup flavored coffee. Because these flavorings are not pre-sweetened your customers can enjoy flavored coffee unsweetened or sweetened to their own tastes. And, the pre-measured pump allows you to flavor by the cup regular or decaf!

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