2
May 2009
CoffeeTalk
El CARMEN ESTATE ACATENANGO, CHIMALTENANGO
Between 1873 and 1885 a german immigrant
sold to Jose María Monzón 2 farms located in Acatenango known as “ La Colina” and “ El Carmen”. They were inherited by Jose María´s son, Mateo Mejía Monzón.
By the time Don Mateo started to manage
the farm corn, black beans and maguey occupied most of the fields. The maguey was used to obtain fibers for ribbon production and it hosted an insect from which indigo was extracted, a natural colorant used as clothing taint back then. Only 2 rows in one quarter of a hectare composed the coffee plantation. The positive business peak at that time motivated Mateo Mejia to build a small mill and process his own coffee cherries. Don Mateo is said to be the pioneer of coffee production in Acatenango.
A few years passed and Mateo Mejia
Monzón named one of his sons, Jose Maria Mejia Mazariegos manager of finca “El Carmen”. Don Jose Maria planted the farm entirely with coffee and built his own mill which actually processes our remarkable coffee from El Carmen Estate.
In 1944, many indigenous families migrated to the municipality of Acatenango
because of the cruel and historic “massacre of Patzicía”. José María Mejía Mazariegos was Acatenango´s mayor at that time and he managed to accommodate the families among several farms n the region including finca “El Carmen”. “El Carmen” hosted 25 families that with time moved to the lower areas of the farm and established what we know today as “Los Planes Village”.
When Mateo Mejía Monzón died in 1966, his sons José María and Carlos
Humberto Mejía Mazariegos became the new farm owners. In 1967, only one year after, the farm was inherited to their descendants, the Mejía Garcia and the Mejía Lima brothers. Juan José Mejía, one of the five Mejía García brothers, actually manages El Carmen Estate. He belongs to the third generation of coffee producers in the family.
El Carmen Estate has been awarded since the 1960´s by the Coffee National
Association (ANACAFE) for its superb quality. It has a well balanced cup with tender Juan Jose Mejia
InterAmerican Coffee - Main office 19500 State Hwy 249, Suite 225 Houston,TX 77070 traders@iaccoffee.com • www.iaccoffee.com 1-800-346-2810
berry notes, chocolaty flavor and a sweet finish.
InterAmerican Coffee - West Coast 1800 Oak Park Blvd. - Suite C, Pleasant Hill California 94523 traders@iaccoffee.com • www.iaccoffee.com 1-888-881-4229 www.CoffeeTalk.com
Elan Organic Coffees A Division of InterAmerican Coffee, Inc A Company of Neumann Kaffee Gruppe 1205 J Dtreet, Suite F San Diego, CA 92101 traders@elanorganic.com • www.elanorganic.com 619 235 0392 • 619 235 9394 fax
CoffeeTalk
May 2009
www.CoffeeTalk.com
3
4
May 2009
CoffeeTalk
Features Tea
–
Page 8- Laura Everage looks at this essential beverage.
Coffee Brewers – Page 10– Laura Everage looks at coffee brewers in these economic times. She considers how essential great coffee is to customer loyalty.
Caffeine
–
Page 14- Joan Nielsen takes an unbelievable look at how caffeine is used, and we don’t mean coffee, in this two part series.
News From the SCAA
–
Page 29- a compilation of the major news stories from the 21st Annual SCAA Conference and Exposition.
Calendar Now-June 07 Coffee: The World in Your Cup, Burke Museum, Seattle, WA. http://www.washington.edu/burkemuseum/info/contact.php, 206.543.5590, theburke@u.washington.edu May 02-04 World Tea Expo, Mandalay Bay,Las Vegas, NV. www.worldteaexpo.com, 702.253.1893 May 11-15 Q-Grader Certification classes, Coffee Solutions training facility, Hopedale, Massachusetts, contact Rob Stephen at 508-422-9233 ext. 200, rob@coffeesolutions.net May 16-19 NRA Show 2009, McCormick Place, Chicago, IL, www.show.restaurant.org, 312.853.2525, nraexhibitinfo@restaurant.org May 21-23 Coffee Festival China 2009, Guangzhou International Convention and Exhibition Centre, E-mail: coffee.faircanton@gmail.com May 27-28 Elements of Espresso Classes, Coffee Solutions training facility, Hopedale, Massachusetts, www.coffeesolutions.net June 04 2009 CUP OF EXCELLENCE Auction, El Salvador, www.cupofexcellence.org, 406.542.3509, susies@cupofexcellence.org June 06-07 Tree to Cup coffee training seminar, Fresh Foods Café, Long Beach, California. Sponsored by True Beans Coffee Roasters and Elan Organic Coffees, 562-216-1616, drew@freshfoodscafe.com June 07-09 Tea & Coffee World Cup/Europe, Madrid, Spain, IFEMA Feria de Madrid, www.teaandcoffee.net June10-12 The Ultimate Barista Challenge® CHINA, Food Hospitality China Beijing, China World Trade Center, www.ultimatebaristachallenge.com, info@ultimatebaristachallenge.com, 503.232.1016 June 11 2009 CUP OF EXCELLENCE Auction, Costa Rica, www.cupofexcellence.org, 406.542.3509, susies@cupofexcellence.org June 12-14 Coffee Fest Las Vegas, Las Vegas Convention Center, Las Vegas NV, 425.283.5058, TamaraS@coffeefest.com, www.coffeefest.com June 14-16 FHC (Food Hospitality China), Beijing, China, www.fhcchina.com June 15-17 NAMA Coffee Service Education Summit, Crowne Plaza Hotel, Cherry Hill, NJ, www.namacoffeesummit.org 616.299.6483, rstewart@namacoffeeservice.org
TOC CoffeeTalk Calendar
4
The View
6
Tea – by Laura Everage
8
Tea and Related Products Directory
9
Coffee Brewers – by Laura Everage
10
Coffee Brewer Directory
12
Caffeine – by Joan Nielsen
14
Contrarian Views – By Judith Ganes-Chase
16
Specialty Coffee Roaster Directory
18
National Restaurant Show Listings
22
World Tea Exhibition Listings
22
Smart Marketing – by Lisa Olson
22
News From the SCAA
29
www.CoffeeTalk.com
CoffeeTalk
May 2009
www.CoffeeTalk.com
5
6
May 2009
CoffeeTalk
The View
of Lingle Bros. Coffee, Ted is one of the founding members of the SCAA and its first Executive Director. His leadership and analytical mind lead to the astounding growth of the association from an idea to what we are today. Ted’s quiet passion for all things coffee has lead to standards and practices that we take for granted. Ted literally wrote the book on cupping and grading of specialty coffee. His leadership established specialty coffee as a unique and sustainable business model that would support millions of people worldwide. No single person can claim as huge an impact on all facets of what differentiates specialty coffee from commercial coffee. Standing in Specialty Coffee’s Pantheon with Erna Knudsen, Alfred Peet, Dr. Ernesto Illy, and a handful of others, Ted Lingle truly is one of our superstars although he is sure to deny it. Congratulation Ted Lingle on this industry recognition!
This year’s exposition seemed to go by in flash. We spent 8 days in Atlanta attending the first Annual SCAA Symposium and then the Conference and we still did not get everything done. We apologize to all of you whom we did not get to see. We could have spent another 8 days there and still not have the job done. CoffeeTalk received an award from the SCAA! Thank you so much. We were honored as the 2009 Distinguished Publisher at the Awards Reception on Friday. All of us at CoffeeTalk are grateful to be chosen for this honor and intend to continue to pursue the stories and issues that are important to our industry and our world. Winning awards is like passing road signs on the highway. They tell you that the journey you are on and the direction you are heading is the right one. Thank you for that and we intend to keep on this journey, in this direction, for a long, long time. We shared the podium with four bright luminaries of the specialty coffee industry. Jean Sleeper, the profoundly competent owner of JBS and Associates, the event management company that has managed the SCAA Conference seemingly forever was awarded the ‘Special Recognition’ award. Many of us would recognize her on sight but would not know her name, but without her extraordinary guidance, the Annual Conference would not have grown to the premier event it is today. This is the last year on her contract to manage the SCAA Exposition. Let us hope that those who decide on this have the wisdom to keep what works with someone who knows our industry from the beginning and helps make us tick. Tracy Allen from Brewed Behavior was awarded the ‘Mose Drachman Sales and Service’. This award honors individuals who, by their actions and words exemplify the values and ethics of the industry through sales and representation. This award is not given annually. The ‘Mose Drachman’ is a unique and rare honor, congratulations to our friend Tracy Allen. Rick Peyser! I really do not think there is a nicer and more considerate individual in coffee. The SCAA awarded him the ‘Outstanding Contribution’ award but I do not think it is possible to fully enfold all of Rick’s passion and accomplishments into a single award. As President of the Association he sheparded us out of the dark valley of financial ruin; his passion for the welfare of the growers and their communities holds no bounds; his humility for his own achievements and high praise for the efforts of others has helped to empower us all to seek greater heights. Rick Peyser is no saint, but he is pretty close. We are proud to credit Rick as our friend, but I think he is a friend to all of coffee. Congratulations to Rick Peyser. The winner of the ‘Lifetime Achievement Award’ is one of my personal heroes. To me, Ted Lingle represents the finest standards and values of our industry. A graduate of West Point, a veteran of Vietnam, an avid sailor, and part
The SCAA Symposium I have to admit that I was a little skeptical. I questioned the wisdom of such a massive and untried event during a time of financial uncertainty for the association and for the industry. I am very pleased to say that I was completely wrong. If you decided to miss the symposium, you missed an outstanding, and a little avante garde, moment of SCAA history. This very well attended 2-day event delivered as promised. The forums reached for higher levels and encouraged listener participation with important and timely policy and business topics. We ranged from the economic impact of quality and the sustainability of the gourmet specialty business model to sensory taste awareness programs; from heated discussion of the marketplace changes being applied to the coffee trade by the government of Ethiopia to the rationale of Sumatran coffee as specialty and the special place it holds in the roasters toolkit (that taste may be from mold – fascinating). Although a startlingly expensive registration fee, the symposium was worth it. The networking opportunities alone are worth the price. The event schedule was tight with planned lunches and dinners backing immediately up to core presentations. The event space was small and intimate. You could not help but engage with strangers on business and personal levels. The format busted the typical separation of rookies from the old hands and forced everyone to participate. Bravo to the SCAA, Mike Ebert, and to Peter Giuliano for a truly memorable experience.
Cheers!
Kerri & Miles
Mail: HNCT, LLC, 23712 49th Ave SW Vashon, WA 98070 Phone: 206.686.7378 Fax: 206.463.0090 www.coffeetalk.com
Since 1988 Owner/Publisher 877 426 6410 - Direct Line 206 795 4471 - Intl. Line
Kerri Goodman-Small, ext 222
Kerri@CoffeeTalk.com
Owner/Editor-in-Chief 206 795 2835 - Direct Line
Miles Small, ext 277
Miles@CoffeeTalk.com
Laurie Veatch, ext 252
Laurie@CoffeeTalk.com
Trudy Solberg, 503 577 6559 Libby Smith, ext 251
Trudy@CoffeeTalk.com Libby@CoffeeTalk.com
Linda Sanders, 914 574 5539
Linda@CoffeeTalk.com
Production Daily Dose Art Production Production Manager
Justin Goodman, ext 264 Marcus Fellbaum, ext 261
Justin@CoffeeTalk.com Marcus@CoffeeTalk.com
Founder Founder/CEO (Emeritus), retired
Ed Sanders, ext 23
EdS@CoffeeTalk.com
Administration Accounting, Subscriptions and Administration Advertising Marketing Partner Editorial Coordinator and Marketing Partner Marketing Partner
Hospitality News does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns. Circulation: Hospitality News (ISSN 1084-2551) is mailed monthly (10 times per year) with combined June/July and November/December issues, also bonus mailing/ distribution for Education Guides and foodservice/hospitality and coffee conventions/shows throughout the year. Postmaster: Send address changes to HNCT, LLC, 23712 49th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.HospNews.com. Copyright © 2006, Hospitality News, All Rights Reserved.
www.CoffeeTalk.com
CoffeeTalk
May 2009
www.CoffeeTalk.com
7
8
May 2009
CoffeeTalk
Tea
Tea By Laura Everage
The tea industry is experiencing remarkable change. The explosion of the market, from its multitude of offerings to its ubiquity in a variety of venues, illustrates that there is no stopping the tea category. Even with the economic downturn, “the overall state of the tea industry is very robust,” explains Saunam Bhattacharjee, managing director, Assam Tea Company, Ltd., whose business is designed to support small and medium sized tea distributors and retailers. “Our medium size buyers are doing great business and are quite busy,” Bhattacharjee says,” and our smaller buyers – the single and multiple unit retailers – who are experiencing a slowdown of business, are actually not seeing a growth on year-to-year consumption, as opposed to an actual loss of sales.” In particular, for coffee café owners, tea represents a category that presents high growth potential, even if you think your customers are hard-core coffee people. In fact, Keith Hutjens, director of tea, Starbucks, notes, “tea is one of the few drinks providing positive comps in the coffee environment.” With that in mind, coffee establishments should not underestimate the tea consumer. They have come to expect quality from your coffee offerings, and they expect the same from all you offer – including tea. “Coffee people spend a lot of time obtaining the best coffees and training baristas,” explains Tim Smith of The Tea Smith, but oftentimes when it comes to tea, it is an afterthought. But having mediocre tea offerings affects the customer’s perception of your establishment.” To ensure your tea program is up to par with customers’ expectations, it is essential to revisit the basics of category management and promotion, and make sure that you are taking full advantage of the potential of the category. Diversification of Offerings Just as specialty coffee has expanded to offer customers a plethora of coffee and espresso based beverages for any mood and any day part, so too must the tea industry. Rather than serving as a niche product to live in the shadow of coffee, “retailers must realize that because of the increased awareness in availability and tea’s part in a healthy lifestyle, tea is no longer confined to the old demographic,” says Smith. “The tea demographic has expanded considerably and is broadening to include people from all walks of life, young and old. The key is to create awareness and education that will welcome customers into the world of tea.” Tea and its many forms offer retailers the opportunity to provide customers with a multitude of beverages. For example, “tea lattes are easy for an establishment to add,” explains Hutjens, who says the success of a recent two-month tea latte promotion resulted in the company adding the beverages as core products year round. Bill Waddington of The Tea Source adds this, “who will thrive in the tea category will be those who have created mini niches, or signature blends that allow them to differentiate themselves from others selling tea. Build your identity in tea, and create a feeling that ‘we are part of your neighborhood’ and you’ll be able to separate yourself from others and build an identity in tea.” One of the main reason’s tea is becoming more popular is because it is more convenient to drink. John Wilson of Allen Flavors notes the solid and continued growth of the RTD (Ready to Drink) market as consumers make an exodus from sodas. “They’re turning to tea products because they are better for you. Its further appeal is the more sophisticated flavors.” Wilson says, “The popularity of super
fruits and the many different flavor combinations available, as well as interest in organics, are helping grow the RTD category.” Kiley Biggins, marketing manager, China Mist Brands says the company has experienced a nice jump in the sale of their newest product, the China Mist Pure Bottle Organic teas. Introduced in late 2008, the tea is finding its place in many foodservice and retail environments. “As dining out is slowing due to the economy, we’ve found our foodservice customers brewing less tea. However, consumers still want to taste the refreshing flavor of our teas, therefore the graband-go sector has increased.” Specialty tea companies offering the highest quality teas from around the world, now have new opportunities to expand their reach. Having struggled with the mainstream U.S. consumer’s preference for brewing tea in a bag, recent advances in tea bags now allow for the full leaf to be used, while also meeting ‘green” standards of many companies. With the new tea bag offerings, high-end companies can provide consumers with the same high quality teas, in a more convenient bag form. SerendipiTea recently launched a small line of teas packaged in a single serve, biodegradable bag. “Customers have been asking for it for a long time,” explains Linda Villano, “and I had been resisting. But, a plant-based biodegradable sachet allows us to offer nine of our teas in this more convenient form.” Likewise, Beth Johnston, founder and CEO, Teas Etc. Inc., notes the launch of the company’s new line of teas focused on moving consumers into a specialty loose tea product, with the convenience of a tea bag. “The bright packaging colors and the new mascot, Lucy Tea will focus on capturing consumers who might not otherwise try high quality loose leaf teas.” Ice tea is also a great opportunity yearround. The quality of the iced tea will go a long way in getting iced tea customers to return,” adds Hutjens. “As consumers turn away from sugary soft drinks, they seek flavor options like flavored iced teas,” says Biggins. “Since our iced teas are naturally flavored and have no sugars of carbonation, it is a natural transition for soda drinkers to move to our teas.” To help meet the needs of the tea-drinking customers, many companies have been focused on the accessories that can help them brew at home and even consume on the go. Companies like Finum are bringing consumers new options that allow consumers to brew tea properly on the go. New introductions, such as the Travel Tumbler, incorporates a brewing basket in the top of a travel mug, and the Tea Control Traveller, a portable version of the Tea Control, which allows the user to brew loose leaf tea, then by using the brew stop insert, closes off the flow of water to the tea leaves, so the beverage does not become bitter from overinfused leaves. These and other similar brewing accessories will be the key to helping consumers easily brew at home and on the go. Because consumers are demanding more quality, more variety and exciting new ways to enjoy tea, both hot and cold, there is no shortage of opportunities for retailers to capture the consumer with tea. Says Johnston of Teas Etc., “This is a perfect opportunity for retailers to expand their offerings, increase their service and customer communication.” In the end, you will build sales in all categories.
CT
www.CoffeeTalk.com
CoffeeTalk
May 2009
9
Tea and Related Products Directory Company Phone
Web
City
4C Foods Corp.............................................................718.272.4242 Adagio Teas.................................................................917.815.7185
www.4c.com www.adagioxl.com
Brooklyn Garfield
Allann Bros. Coffee Co., Inc..................... 541.812.8000 www.allannbroscoffee.com Albany
State
See our ad on page #
NY NJ
OR
Allen Flavors, Inc.........................................................908.561.5995 www.allenflavors.com Edison NJ Alpen Sierra Coffee Roasting Company......................800.531.1405 www.alpensierra.com Minden NV Amelia Bay Beverage Sys...........................................770.772.6360 www.ameliabay.com Alpharetta GA America's Food Technologies, Inc./AMFOTEK..............708.532.1222 www.amfotek.com Tinley Park IL Arbuckle Coffee Roasters............................................800.533.8278 www.arbucklecoffee.com Tucson AZ Art of Tea....................................................................877.268.8327 www.artoftea.com Beverly Hills CA Assam Tea Company, Ltd.............................................800.924.7295 www.assamteacompany.com Burnaby V5J 4R8 BC Batdorf & Bronson Coffee Roasters...........................800.955.5282 www.dancinggoats.com Olympia WA Berney Karp, Inc.........................................................323.260.7122 www.ceramic-source.com Los Angeles CA Beverage Innovations..................................................561.665.8200 www.drinkvenga.com; www.teawave.net; www.tropicsbeverages.com Delray Beach, FL Biscottea......................................................................425.313.1993 www.biscottea.net Issaquah WA Blenz Coffee.................................................................604.682.2995 www.blenz.com Vancouver BC Bully Blends Coffee & Tea Shop................................605.342.3559 www.bullyblends.com Rapid City SD Caffe D'Vita/Brad Barry Company, Ltd......................800.200.5005 www.caffedvita.com Chino CA Chartreuse Organic Tea ? A Journey to Wellness......866.315.7832 www.chartreuseltd.com Trenton MI Chicago Coffee Roastery, Inc......................................847.669.1156 www.chicagocoffee.com Huntley IL China Mist Brands.......................................................800.242.8807 www.chinamist.com Scottsdale AZ Choice Organic Teas/Granum, Inc...............................206.525.0051 www.choiceorganicteas.com Seattle WA Coffee Express Co........................................................734.459.4900 www.coffeeexpressco.com Plymouth MI Coffee Fresh, Inc..........................................................847.578.0772 www.coffeebytheroast.com North Chicago IL Coffy 2 U.....................................................................678.459.2633 www.comingsoon.com Lawrenceville GA CORA Italian Specialties, Inc.......................................708.482.4660 www.corainc.com Countyside IL Crazy Bubble Tea, LLC................................................404. 550.6131 www.crazybubbletea.com/ Doraville GA Crescent Moon Coffee & Tea......................................856.832.0626 www.cmcoffee.com Mickelton NJ Da Vinci Gourmet................................... 800.640.6779 www.davincigourmet.com Waukesha
Damron Corp...............................................................800.333.1860 Davidson's Organic Teas.............................................800.882.5888 DeCoty Coffee Co........................................................800.588.8001 DeMedici Imports........................................................908.372.0965 Dethlefsen & Balk GMBH............................................630.851.8549 Distant Lands Coffee Roaster.....................................800.346.5459 Divinitea......................................................................518.347.0689 Door County Coffee & Tea Co....................................800.856.6613 Ducky Life...................................................................877.257.0317 Dunn Bros Coffee........................................................612.334.9746 Eagle Beverages & Accessory Products......................888.929.2378 East Indies Coffee & Tea Company............................717.228.2540 Elmeco-USA LLC...........................................................866.265.9569 Empire Tea Services....................................................812.375.1937 Espresso Best...............................................................630.616.5500 Everpure, LLC...............................................................800.323.7873 Filter Lid, LLC..............................................................800.246.0375 Finum by Riensch & Held GmbH & Co. KG ..........†+49040734240 First Colony Coffee & Tea...........................................800.446.8555
www.damroncorp.com www.davidsonstea.com www.decoty.com www.demedici.com www.dethlefsen-balk.de/ www.dlcoffee.com www.divinitea.com www.doorcountycoffee.com www.duckylife.com www.dunnbros.com www.eagle-beverages.com www.eastindiescoffeeandtea.com www.elmeco-usa.com www.empiretea.com www.espressobest.com www.everpure.com www.filterlid.com www.finum.com www.firstcolonycoffee.com
Grace Tea Co., Ltd......................................................212.255.2935 Grindmaster Corporation............................................800.695.4500 Happy Trails Cafe........................................................304.869.3635 Harris Foods USA........................................................888.561.5017 Harris Tea Company....................................................856.793.0290 Hubbard and Cravens Coffee Company......................317.251.3198 Indigo Coffee Roasters................................................800.447.5450
www.gracetea.com www.grindmaster.com www.happytrailscafe.com www.harrisfreeman.com www.harristea.com www.hubbardandcravens.com www.indigocoffee.com
Globex America...................................... 214.353.0328 www.cavallinicoffee.com
WI
Clarksburg MD Reno NV San Angelo TX Elizabeth NJ Aurora IL Tyler TX Schenectady NY Sturgeon Bay WI Asbury Park NJ Minneapolis MN Kent WA Lebanon PA Hackensack NJ Columbus IN Wood Dale IL Hanover Park IL Lees Summit MO Hans-Duncker-Strasse 1 Norfolk VA
Dallas
New York Louisville Ellenboro Moorestown Moorestown Indianapolis Northampton
TX
NY KY WV NJ NJ IN MA
30
Company Phone
Web
www.mocafe.net www.insightbeverages.com www.comingsoon.com www.itoen.com www.jetsmoothies.com www.johnconti.com www.decoty.com www.lajavaroastinghouse.com www.lasaterscoffee.com
Aliso Viejo Lake Zurich Delta Brooklyn Waukesha Louisville San Angelo Green Bay Clarksville
Lindsay's Teas..............................................................800.624.7031 Liquid Planet...............................................................866.663.4820 Lollicup USA Inc..........................................................626.965.8882 Longbottom Coffee and Tea.......................................800.288.1271 Mawker Coffee.............................................................469.569.6718 Maya Tea Company.....................................................520.918.9811 Merlot and Mocha.......................................................888.434.2146 Mighty Leaf Tea Company..........................................877.698.5323 Mocafe/Teaology...........................................................888.662.2334 Mountanos Brothers Coffee Co./Lindsay's Teas..........800.624.7031 My Chai.......................................................................503.559.9223 National Herbal Supply...............................................704.561.2225 Novus Tea....................................................................888.244.3569 Numi Organic Tea.......................................................888.404.6864 Oregon Chai.................................................................888.874.2424 Pixie Mate...................................................................303.444.6283 Pura Vida Coffee..........................................................877.469.1431 QTrade Teas& Herbs....................................................949.766.0070 Red Espresso...............................................................†+27214616965 Revolution Tea.............................................................888.321.4738 Rishi Tea......................................................................866.747.4483 Royal Cup Coffee Roasters..........................................800.366.5836
www.lindsaysteas.com www.liquidplanet.com www.lollicup.com www.longbottomcoffee.com www.Mawkercoffee.com www.mayatea.com www.merlotandmocha.com www.mightyleaf.com www.mocafe.net www.mountanosbros.com www.mychai.com www.escsupply.bravehost.com www.novustea.com/ www.numitea.com www.sellchai.com www.pixiemate.com www.puravidacoffee.com www.qtradeteas.com www.redespresso.com www.revolutiontea.com www.rishi-tea.com www.royalcupcoffee.com
S. San Francisco CA Missoula MT City of Industry CA Hillsboro OR Arlington TX Tucson AZ Rehoboth MA San Rafael CA Irvine CA S. San Francisco CA Bend OR Charlotte NC Shelton CT Oakland CA Waukesha WI Boulder CO WA Seattle Rancho Santa Margarita, CA Cape Town Phoenix AZ Milwaukee WI Birmingham AL
Silk Road Teas.............................................................415.458.8624 Simpson & Vail, Inc.....................................................800.282.8327 SLO Chai......................................................................877.324.7832 Starbucks Coffee Company..........................................206.447.1575 Stash Tea.....................................................................800.547.1514 Tazo Tea Company......................................................503.736.9005 Tea District..................................................................866.532.5268 Tea Lover Gift Baskets................................................408.365.8831 Tea Wave......................................................................800.926.5232 Teas Etc., Inc...............................................................561.683.6338 TeaSource.....................................................................877.768.7233 TeaToGo........................................................................786.999.8499 The Tea House.............................................................630.961.0877 The Tea House Times..................................................973.499.1194 The Tea Smith LLC......................................................402.330.7070 Two Leaves and a Bud Tea co..................................866.528.0832 US Roasterie................................................................515.243.8805 Vail Mountain Coffee & Tea........................................970.827.4008 Water Street Coffee Joint...........................................269.373.2840 White Coffee Corp.......................................................800.221.0140 Wilbur Curtis Company..............................................800.421.6150 Zhena's Gypsy Tea.......................................................800.448.0803
www.silkroadteas.com. www.svtea.com www.slochai.com www.starbucks.com www.stashteabusiness.com www.tazo.com www.teadistrict.com www.tealovergiftbaskets.com www.teawave.net www.TeasEtc.com www.teasource.com/ www.teatogoinc.com www.theteahouse.com www.theteahousetimes.com www.theteasmith.com www.twoleavesandabud.com www.usroasterie.com www.vailcoffee.com/welcome.php www.waterstreetcoffeejoint.com www.whitecoffee.com www.wilburcurtis.com www.gypsytea.com
SerendipiTea........................................... 888.832.5433 www.serendipitea.com
30
State
Innovative Beverage Concepts, Inc / Mocafe?...........949.831.8656 Insight Beverages, Inc.................................................847.847.3109 Intelligentsia Tea Traders............................................604.940.9887 Ito En(North America)Inc...........................................718.250.4000 JET Smoothies & Beverage Bases...............................888.676.3832 john conti Coffee Co...................................................800.928.5282 La Creme Coffee & Tea...............................................800.588.8001 La Java a Roasting House..........................................920.662.0500 Lasaters Corporation...................................................888.874.8616
Latitude 23.5 Coffee & Tea..................... 877.260.9212 www.latitudecoffee.com
32
City
Zhong Guo Cha....................................... 860.663.1399 www.BuyGreatTea.com
PO BOX 933 KILLINGWORTH, CT 06419 - 860.663.1399 www.CoffeeTalk.com
WWW.BUYGREATTEA.COM
Sarasota
CA IL BC NY WI KY TX WI TN
See our ad on page #
FL
19
NY
27
Killingworth CT
9
Manhasset
San Rafael CA Brookfield CT Atascadero CA Seattle WA Portland OR Portland OR St. Paul MN San Jose CA Delray Beach FL West Palm Beach FL St. Anthony MN Miami FL Naperville IL Sparta NJ Omaha NE Basalt CO Des Moines IA Minturn CO Kalamazoo MI Long Island City NY Montebello CA Ojai CA
Coffee Brewers
10
May 2009
CoffeeTalk
Coffee Brewers By Laura Everage
As the coffee industry continues to debate whether consumers will cut back on
coffee beverages bought out of home and opt for a seemingly less expensive
today’s arduous demands, and the computerized controls for brewers allow
route of brewing at home, what is known is that consumers will not give up their
for optimum control over all aspects of the brewing process. Additionally, the
coffee. And, while the $3.50 latte has been at the forefront of the ‘things to cut
versatility that brewers offer prevents multiple machines being needed on the
when trying to save money’ lists, coffee establishments need not fret. Now, more
same countertop.”
than ever, coffee cafes must focus on a quality brew and building a reputation as a
place for great tasting coffee beverages. In fact, the struggling economy provides
end operator. However, as Shirley points out, “they have crossed to foodservice,
specialty coffee shop owners a unique opportunity to capture consumer’s attention
hospitality and office coffee service establishments where customers are now
Adds Juckeland, “The technology available is finally catching up with
Brewers that perform this function were originally introduced for the high-
and build loyalty today and for the future.
demanding a better cup of coffee,” adds Shirley.
Ensuring Quality
Kevin Curtis, vice president sales/marketing for Wilbur Curtis notes the company’s introduction
“Now more than ever, customers are
of digital technology to the brewing category
challenged to grow their beverage profits,”
13 years ago “helped operators reduce service
explains Scott Mazzini, vice president, business
calls, increase quality and in turn, increase
development for Bunn-O-Matic Corporation.
profits.” Curtis continues to develop brewers
“Fortunately they have several ways to do this.
that allow coffee shop owners to brew to
They can expand their beverage programs and
specific parameters. The company’s closed
offer popular new drinks such as iced lattes,
digital systems encase the circuitry boards,
or they can develop premium coffee programs
which enable the brewer to perform to
that serve fresh ground and brewed coffee.”
exacting specifications, further helping ensure
maximum performance and increase the
At a time when differentiation is key,
specialty coffee shop owners who have
longevity of the machine.
been promoting single origins, unique flavor
profiles of micro-lots, and stories of farmers
Gemini® Brewers, is a perfect example of how
who produce these coffees, must truly walk the
enhanced technology can provide today’s
walk. With consumer’s counting their pennies,
foodservice operator with the ability to fine-
and making decisions based on the value of a
tune their coffee offerings,” explains Curtis.
purchase, there is no room for mediocrity.
“IntelliFresh™, a new feature on Curtis
“This state-of-the-art system applies gentle
To enable coffee shop operators the
pulses of heat to keep coffee fresh and at the
ability to rise above a mediocre cup of coffee,
perfect serving temperature regardless of the
manufacturers remain focused on ensuring coffee
volume in the satellite. The result, consistently fresh
establishments have the right equipment to help them meet their beverage
coffee that maintains its maximum flavor and quality from the brew to the bottom
challenges and grow their profits whether it is for a specialty coffee and shop
of the satellite.”
venue, high volume food service, or convenience stores.
brewing? Curtis is introducing IntelliSense™ that will serve as an internal freshness
“The most popular features customers look for in brewing equipment is
As for what is the next evolution in the world of high-volume thermal coffee
the versatility to brew products other than just coffee, customization, and low
quality monitor that automatically resets every time you brew.
countertop real estate,” says Brian Juckeland, Coffee Marketing Manager for Boyd
Coffee Company. “But most of all they look for the quality of brew.”
the more demanding needs of consumers. For instance, BUNN’s SmartWAVE®
Yet, deciding on which brewer to use – single pot brewer, air pot brewer,
technology increases turbulence in the brew funnel, to provide for uniform
automatic urns, modular brewers, pod brewers – can be quite daunting. Luckily,
extraction and increasing contact between water and coffee. This system gives
the quality of the brewed results, regardless of the machine used, is less of an
operators superior control in preserving coffee flavor profiles.
issue for operators. The 21st century machines are focused on providing the user
the opportunity to control the entire brew process so that they can control the
to control every brewing parameter, allowing customers to manipulate flavor
outcome of the cup,” explains Gordon Shirley, business development manager
profiles has been applied to smaller machines, including the Axium line, that
of Grindmaster Corporation. The latest brewers help maximize profits by allowing
focuses on five main brew parameters and brews 64 ounces at a time.
operators to adjust brew parameters to meet the needs of specific coffee profiles.
This digital technology allows manufacturers to create equipment that meets
Additonally, the company’s BrewWise technology, which utilizes a computer
To help operators deal with spikes in sales during specific day parts, continued on page 12...
www.CoffeeTalk.com
CoffeeTalk
May 2009
11
Cup for Education’s mission is to help poor, rural coffee communities around the world build schools within their communities, and assist in providing them with teachers and the basic tools needed to educate the future generations of coffee farmers. Remember those back to school adventures shopping for your new loose-leaf or spiral notebook, the perfect pencil case, or the coolest book covers? In in these rural communities there are no pencils to put in those cases, nor books to cover. The children in these areas do not have the basics. With our help though, they can have the materials they need to study hard, create a better future, improve their coffees, their lives, and their countries. A little goes a long way in these countries. For $1,900 you can sponsor a teacher for an entire year in Nicaragua. You can put a roof on a school for $500. Imagine how many pencils $25 can buy. Books cost money, and many of the schools do not supply them to the students. These are just some of the ways your donations can help.
Library created through raffle held at SCAA 2003. Jinotega, Nicaragua
Please join in our cause of improving the educational situation of our partners in this wonderful industry of coffee. As we send our kids off to school with their backpacks weighted down with books after downing our morning java, let’s give a thought to who picked the beans, processed them, and helped create that wonderful brew.
Cup for Education is a non-profit organization with 503(C) tax-exempt status. 100% of all donations go to our projects.
Donations can be sent to: Students at the Solidarity School in “Los Alpes” Jinotega, Nicaragua
Cup For Education P.O. Box 140706 Staten Island, NY 10314 www.CoffeeTalk.com
The teacher on the right was sponsored by Coffee Holding Company (Brooklyn, NY) through a Cup for Education project
May 2009
12
CoffeeTalk
...continued from page 10... Grindmaster has introduced the single, double and triple Urn system, where they
apply digital technology to the brew cycle. This gives control with small half-gallon
machines that boast sexy exteriors – those that are not only visually appealing,
batches or large 9 gallon batches, from the same urn. Explains Shirley, “It allows
but ergonomic for operators to use. “The Milano, with its black accents and curved
operators to control volumes of coffee during different day parts, from the same
edges is designed to be more sexy that an all-stainless steel machine,” explains
machine.”
Curtis. As for more ergonomic to use, Curtis notes that the majority of operators in
In addition to internal design, companies like Curtis are focused on creating
The new Multi Function Brewer (MFB) from Boyd Coffee Company takes
foodservice are women who are around 5’4” tall. For this reason, the Milano was
the Coffee Profiler system to the next level. The new machine utilizes the same
designed so that the controls face downward to make it easier for the operator to
technology as the Profiler to ensure coffee is brewed to Golden Cup standards,
read. Additionally, the soft grip handles molded into the side of the unit make it
however, it also gives the operator the versatility of brewing to create different, yet
easier to carry.
still quality, results. The MFB also offers operators Mild, Traditional, or Bold brewing results, and can be calibrated to customer’s different needs. “Not everyone wants
Specialty Coffee operators can choose from a wide range of high quality
to brew to Golden Cup standards all the time,’ explains Brian Jukeland, coffee
brewers that produce a high quality cup to exacting specifications. However, do
marketing manager for Boyd. “The MFB can be calibrated to create a brew profile
not forget that the at home market is also a place to capture customer loyalty. By
for each customer’s needs.” Adding to its versatility, the MFB brews hot and cold
providing high quality coffee and the equipment necessary to brew at home, you
iced coffee as well as hot and cold iced tea, in different brew capacities from 1.6
can keep your establishment at the top of your customer’s mind. For customers
liters to 1.5 gallons.
who do choose to brew at home, offer a variety of traditional drip brewers, but also focus on giving them options that fit in with their entertaining lifestyles For
Convenience and consistency are what is helping drive innovations in the
instance, Bodum recently introduced color to their line of coffee and tea brewers,
brewer category, and have been defining points that have helped build the pod
which inspires customers to update their coffee service with a splash of color.
and single-serve brewing technologies. As demand for this brewing system grows,
Other new features on French presses include a lid lock on the carafe, allowing
so too will the technologies applied to the brewers. “We have seen increasing
the user to pour through the lid for a more stable flow. The lid also helps seal the
demand for single-serve coffee brewers, including pod brewers, says Mazzini
carafe and with the new double-walled vacuum stainless steel construction, coffee
of BUNN, “particularly in our new AutoPOD, in the office coffee area.” This
is kept hotter for longer.
commercial grade, single cup system brews coffee and tea, and can provide up to 10 ounces of hot water for cappuccino, cocoa and soups. “It is ideal for locations
Wherever consumers decide to consume their coffee, now is the time for
that need a source for a wide variety of beverages,” adds Mazzini.
store operators to re-focus their efforts on delivering high quality coffee to their
The green movement has also crept into the coffee-brewing category, as
customers. By building a loyal consumer base that sees the value in visiting a
operators are looking for ways to cut back on energy consumption. Fetco’s Eco
specialty coffee establishment, even in hard economic times, operators can
Brewers are equipped with a cascading spray Dome System along with a host of
sustain their businesses now and in the future.
programmable features to make brewing to perfection convenient and consistent.
What adds to the versatility of the machine is the ECO-mode setting that lowers
Curtis. And, the right coffee equipment will help ensure your customers will be
the tank temperature 30 degrees F after one hour of idle time.
back to enjoy it tomorrow. CT
“The love of coffee beverages is stronger today than it has ever been,” says
Coffee Brewer Directory Company
Phone
Web
City
State
Company
Phone
Web
City
State
Advantage Brewer LLC.................................................. 903.489.0275
sales@advantagebrewer.com
Malakoff
TX
HGZ AG.......................................................................... †+41444875757 www.hgz.ch
Dallikon/Zurich
Aerobie, Inc................................................................... 650.493.3050
www.aerobie.com
Palo Alto
CA
Liquid Coffee Inc........................................................... 904.823.9106
www.liquidcoffee.com
St. Augustine
FL
Aroma Cafe Culture....................................................... 310.743.2030
www.aromacafeculture.com
Los Angeles
CA
Logret Import & Export............................................... 800.574.9934
www.logret.com
City of Industry
CA
Astra MFG...................................................................... 877.340.1800
www.astramfr.com
Canoga Park
CA
Mars Drinks, North America......................................... 888.693.5284
www.myflavia.com
West Chester
PA
Bodum USA, Inc............................................................. 212.367.8844
www.bodumusa.com
New York
NY
Mocha Kiss Coffee......................................................... 323.512.9800
www.mochakiss.com
Los Angeles
CA
Brew Express/Lance Larkin.......................................... 866.268.5953
www.brewexpress.com
Portland
OR
Nespresso....................................................................... 800.566.0571
www.nespresso-pro.com
New York
NY
Brewmatic...................................................................... 800.421.6860
www.brewmatic.com
Torrance
CA
Newco Enterprises, Inc.................................................. 800.325.7867
www.newcocoffee.com
St. Charles
MO
Bunn-O-Matic Corporation............................................ 217.529.6601
www.bunn.com
Springfield
IL
Parisi Artisan Roasters.................................................. 816.455.4188
www.parisicoffee.com
Kansas City
MO
Cafection/Avalon-Whole Bean Single Cup Brewers...... 800.561.6162
www.avalonbrewer.com
Quebec
Quebec
Royal Coffee Maker....................................................... 517.347.7983
www.royalcoffeemaker.com
Okemos
MI
Cafejo............................................................................. 714.432.8800
www.cafejo.com
Santa Ana
CA
S. J. McCullagh, Inc......................................................... 716.856.3473
www.mccullaghcoffee.com
Buffalo
NY
Cecilware Corp............................................................... 718.932.1414
www.cecilware.com
Long Island City
NY
Same Day Distributing, Inc. dba: Filtron...................... 800.735.2261
www.filtron.com
Huntington Beach
CA
Coffea, Inc. (see Technologies Coffea)........................... 418.660.2233
www.coffeainc.com
Quebec
QC
Sara Lee Foodservice.................................................... 800.682.7272
www.saraleefoodservice.com
Downers Grove
IL
Coffee Magic/Cup at a Time........................................ 415.587.5187
www.coffeemagic.com
San Francisco
CA
Techni-Brew International............................................. 503.666.4545
www.boyds.com
Portland
OR
Espresso Midwest, Inc. Advanced Coffee Systems......... 612.825.4167
www.espressomidwest.com
Burnsville
MN
Technologies Coffea inc................................................. 418.660.2233
www.coffeainc.com
Quebec
QC
Fetco.............................................................................. 800.338.2699
www.fetco.com
Lake Zurich
IL
VE Global Solutions, LLC............................................... 800.321.2511
www.veglobal.net
Cleveland
OH
Franke Kaffeemaschinen AG.......................................... †+41627873131 www.franke-cs.com
Aarburg
SO
Wilbur Curtis Company................................................ 800.421.6150
www.wilburcurtis.com
Montebello
CA
Grindmaster Corporation.............................................. 800.695.4500
Louisville
KY
Wild Card Roasters....................................................... 800.328.1178
www.wildcardroasters.com
Emeryville
CA
www.grindmaster.com
www.CoffeeTalk.com
CoffeeTalk
May 2009
www.CoffeeTalk.com
13
14
May 2009
CoffeeTalk
The Caffeine Conundrum
Caffeine
A Two-part Investigation: First, the Questions, Next, the Answers…
Caffeine in coffee? Of course. Caffeine in energy drinks? Always. Caffeine in pharmaceuticals? Definitely. And there is a plethora of clever caffeinated products that are ingested ¬– gum, mints, lollipops, cookies, even breath spray. (Look at http://www.thinkgeek.com/caffeine/all.) But caffeine in panty hose? YES, the lacy black kind a girl wiggles into before a night on the town… When browsing through a women's wear catalog one afternoon recently I spotted an advert for the above-mentioned underwear and (okay I will admit it) ordered them. Perk up, aching calf muscles! Then, not a week later, I saw an ad in a magazine for an under-eye concealer that touted, as its main ingredient, caffeine! Wake up, baggy eyes! And yet another product aims its arrows at ladies who suffer from cellulite – yikes! And the answer to all of these aching, baggy, saggy, dimpled, and tired old problems? Caffeine! This novel use of caffeine piqued my curiosity and set me on an investigation with quite a few questions to be answered. Where does this caffeine come from? Is it a by-product of the decaffeination of coffee (natural caffeine) or is it synthetic caffeine? How does this caffeine get into products like panty hose? Is the caffeine jolt more or less powerful than drinking coffee or tea or eating chocolate? If this caffeine is absorbed directly through one's skin, and it is a chemical, who knows what the end result can be? Caffeine in products other than coffee is not a new concept. From WWII on, good old No-Doz, and Coca-Cola, both established themselves in everyday American life with legions of imitators following. Pain relief products such as Excedrin, cold relief remedies galore, stay-awake pills that help workers get through night shifts, energy drinks that power party hounds through all night raves, all are boosted by caffeine. According to the Food and Chemical Toxicology Journal, Volume 34, Issue 1, January 1996, Pages 119-129, by J. J. Barone and H. R. Roberts, “Caffeine or 1, 3, 7-trimethylxanthine is the most widely consumed pharmacologically active substance in the world. Its major action is to stimulate the central nervous system. Chemically speaking caffeine belongs to the alkaloid family and the methylxanthine group. Caffeine is found in over 60 plant species of which the most well-known are cocoabeans, tea, and coffee.” FYI: Standards for the caffeine content of foods and beverages have been set by the Food and Drug Administration (http://www.access.gpo.gov/nara/ cfr/waisidx_03/21cfr182_03.html) but the interpretation of the wording is, not
By Joan Nielsen
surprisingly, pretty loose. A limit of 65 mg of caffeine per 12 liquid ounces may only be for carbonated beverages (the colas). Most energy drinks have more, but these are considered “supplements” like vitamins, and have a lower oversight than food and drugs. And coffee and coffee based drinks are also exempt from FDA regulations because they have naturally occurring caffeine - the sky's the limit for java heads! For a comprehensive list of caffeine content in bottled beverages, coffee and teas, foods, pills and medications check out (http://www.erowid.org/ chemicals/caffeine/caffeine_info1. shtml). At the Center for Science in the Public Interest's website one can find a similar listing of caffeine content (http://www.cspinet.org/ new/cafchart.htm) with energy drinks, frozen desserts, and some candy thrown into the mix. But how in the world can the caffeine content for these new products on the market (the stockings, the face and body creams) be measured? Again, from the authors of the article in the Food and Chemical Toxicology Journal, “Caffeine absorption from the gastrointestinal tract is rapid and virtually complete about 45 minutes after ingestion. The peak plasma caffeine concentration is reached 15-120 minutes after ingestion. Intakes of 5-8 mg caffeine/kg body weight give plasma caffeine concentrations of 8-10 mg/l. The half-life of caffeine in the plasma is 2.5-4.5 hours in young and elderly men increasing to 80 hours in newborn infants and over 100 hours in premature infants. The caffeine half-life is reduced by 3050% in smokers, doubles in women taking oral contraceptives and rises to 15 hours in the last trimester of pregnancy. The metabolism of caffeine is species specific. In humans about 80% of caffeine is demethylated to paraxanthine and about 16% converted to theobromine and theophylline in the liver. Further demethylation and oxidation forms urates and uracil derivatives. About a dozen caffeine metabolites can be recovered in the urine but less than 3% of ingested caffeine.” WHEW! And if I rub in caffeine charged products under my eyes, on my face (and other body parts) and I wear those caffeinated stockings all day, I must be absorbing unknown amounts of said caffeine through my skin. So, how does that affect me? Besides becoming a guinea pig to get a first person answer to this particular question, I asked some decaffeinators, a few doctors, and other experts to answer all of the questions posed herewith. Stayed tuned to the next installment of The Caffeine Conundrum… CT
www.CoffeeTalk.com
CoffeeTalk
May 2009
15
“Who needs sugar?
This is as sweet as it gets.” Let me tell you, every young bean growing up in Colombia dreams of this. To one day be in a Dixie® Insulair ® insulated cup. The built-in sleeve is made of 99% recycled fiber. So it helps the environment, and protects people’s fingers. Add the Smart Top™ reclosable lid and I am good to go. Like back to Colombia even. Dixie has a whole family of products that make everybody happy. Learn more at gppro.com.
©2009 Dixie Consumer Products LLC. Dixie, Insulair, Smart Top and the Georgia-Pacific logo are all trademarks of or licensed to Dixie Consumer Products LLC.
www.CoffeeTalk.com
16
May 2009
CoffeeTalk
Judy Ganes
Contrarian Views
As historic as this move has been with differentials setting record breaking
levels for Colombian coffee, the best cure for high prices is high prices. The surge in underlying cash prices has served its purpose by helping to correct an imbalance in supplies. There are shifts in demand for coffee that are occurring as a consequence of the high premiums being quoted for Colombian and Other Mild coffee but also because of the inability to secure desired quantities of specific growths and qualities, forcing buyers to seek out the next best alternative. In addition, the strong spread between Colombian coffee and the price being fetched by neighboring countries has created some cross border movement and Peruvian
By Judith Ganes-Chase, President, J Ganes Consulting, LLC
coffee, in particular, is being blended with some Colombians, helping to alleviate
www.jganesconsulting.com
the shortfall (the moral and ethical ramifications of this are a subject that I will avoid discussing).
The situation will not be completely resolved until fresh new
I’m not a fan of sightseeing boats where everyone rushes to one side to get a better
crop supply becomes available but the market is trying to correct the situation
view of the scenery passing by. I’ll stick to the other side and prefer to instead
differentially before the underlying futures market even has a chance to react.
watch the horizon ahead. There is something equally unsettling about walking
into a crowded room full of people and finding that the conversation amongst the
winter is just ahead and certainly with total global supplies as limited as they are,
clustering of groups gathered about is all the same and narrowly focused. This is
even the slightest hiccup will create a massive problem and could send the market
especially so when the topic at hand is just how tight supplies of Mild coffee have
screeching sharply higher. Stocks have to continue to be drawn down to satisfy
become and the resulting surging differentials. As compelling as the story may
demand and this too is still a bullish factor. The question is whether traders can
be, and I certainly have participated in similar conversation threads over the past
safely navigate their way clear across this mine field without tripping and creating
several months, I’m about ready to move on and discuss some fresh ideas or at the
an explosive situation. So far cooler heads have prevailed and a sense of panic
very least, approach the subject from a different perspective. Rather than discuss
hasn’t set in which would force a short covering rally in the futures market. There
the events leading up to the tightness, it’s important to consider how the industry
is physical supply available, just not enough of the coffee that is presently being
will weather this storm and the resulting longer term ramifications.
desired by the market place.
This is not to say that the market is out of danger. Far from it. The Brazilian
How this imbalance continues to be reconciled
remains to be seen. CT
Judy Ganes' latest comprehensive report– "The Global Soluble Coffee Market" is available for purchase. Visit www.JGanesConsulting.com for more information
Figure 1 - Differentials paid above the "C" price www.CoffeeTalk.com
CoffeeTalk
May 2009
www.CoffeeTalk.com
17
18
May 2009
CoffeeTalk
Specialty Coffee Roasters AK AK AL AL AL AR AR AR AR AZ AZ AZ AZ AZ AZ AZ AZ AZ BC BC BC CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA
Homer K Bay Caffe' Roasting Company, LLC. 907.299.0880 Juneau Heritage Coffee Co. 800.478.5282 Birmingham Treasure Cup Coffee Roasters 205.444.1446 Birmingham Royal Cup Coffee Roasters 800.366.5836 Birmingham Red Mountain Coffee Roasters 205.945.8970 Fort Smith Silver Joe's Coffee Company 866.558.6333 Rose Bud RoZark Hills Coffee Roasterie, Inc. 501.556.5808 Fort Smith Fresh BeanZ Coffee 479.452.2404 Bentonville Kennedy Coffee Roasting Company 479.464.9015 Tucson Arbuckle Coffee Roasters 800.533.8278 Scottsdale Village Coffee Roastery 480.905.0881 Tempe Lost Dutchman Coffee Roasters 623.217.1304 Gilbert Blue Otter Coffee 312.327.1970 Scottsdale Volcanic Red Coffees 480.922.3674 Tempe Cortez Coffee Roasters 800.992.6782 Tucson Roaster X 520.791.0400 Scottsdale Coffee Roasters of Arizona 480.948.1419 Tempe Momentto Coffee Roasting Company 480.948.8501 Salt Spring Island Salt Spring Coffee 250.538.7748 Mission Grab-a-Java 604.826.5282 Richmond Canterbury Coffee Corp. 604.270.2326 South San Francisco Mountanos Brothers Coffee Co. 800.624.7031 Sacramento Java City 877.528.2289 El Cajon Renegade Roaster Design Group 619.590.3600 Fremont Sujus Coffee & Tea 510.742.8880 San Jose Willow Tree Coffees 408.472.7086 San Diego Java Jones CoffeeHouse 619.696.5007 South San Francisco Mountanos Brothers Coffee Co./Lindsay's Teas 800.624.7031 Oakland Bartlett Coffee Company 510.697.1234 Emeryville Peet's Coffee & Tea 510.594.2100 Mentone Inland Empire Coffee Company 909.794.2255 Los Angeles Groundwork Coffee Co. 323.930.3910 Redway Signature Organic Coffee Roasters 707.923.2661 Los Angeles The Coffee Bean & Tea Leaf 800.832.5323 Davis Java Detour 530.756.8020 Los Angeles Mocha Kiss Coffee 323.512.9800 El Cajon Ponderosa Roasting Maintenance & Manufacturing 619.590.3600 Walnut Creek Pacific Bay Coffee Co. & Micro-Roastery 925.939.3908 Murrieta Java Kai 866.528.2524 Richmond Catahoula Coffee Company & Roastery 510.235.0525 Fairfield Far East Asian Trading Co., LTD 707.425.3488 San Jose Barefoot Coffee Works 408.293.7200 Ceres Chatz Roasting Company 800.792.6333 San Francisco Coffee Magic/Cup at a Time 415.587.5187 Eureka Humboldt Bay Coffee Co 800.787.5282 Vernon F. Gaviña & Sons, Inc. 800.428.4627 Long Beach It's A Grind Coffee Franchise, LLC 562.594.5600 Oakland Mr. Espresso 510.287.5200 Santa Cruz Pacific Espresso 831.429.1920 Canoga Park Rocky Roaster 818.347.1378 San Rafael Equator Estate Coffees & Teas, Inc. 800.809.7687 Redwood City CoffeeTec Roastery Development 650.556.1333 Alhambra La Mill Coffee Specialists 606.202.0100 Pasadena Jones Coffee Roasters 626.564.9488 Santa Fe Springs Apffels Coffee Co. 800.443.2252 Hartford Conneticutt Espresso 860.808.9581 Irvine Danesi Caffe USA Inc. 646.742.9798 Sacramento Beantrees Organic Coffee Co. Inc. 916.444.1164 Hayward CAFFE' CULINAIRE-Java Roasteries, Inc 510.783.1010 Murrieta Cafe Bravo Coffee Roasting Co. 951.691.5420 Oakland Scarlet City Roasting 510.708.1402 Santa Rosa Loring Smart Roaster 707.526.7215 Emeryville Wild Card Roasters 800.328.1178 Coronado, Blue Bridge Coffee 619.435.5300 San Francisco House of Coffee 415.681.9363 Menlo Park Josuma Coffee Company 650.366.5453 949.551.2588 Halo Brand Irvine Rocklin Vaneli's 866.482.6354 Ceres Chatz Roasting Co 209.541.1100 Newport Beach Kean Coffee 949.642.5326
CA CA CA CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CT CT CT DE FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL GA GA GA GA GA GA GA GA GA GA GA GA GA GA HI HI HI HI HI HI HI HI HI HI HI HI HI HI
Pasadena Saint Helena San Diego Denver Englewood Denver Colorado Springs Colorado Springs Denver Denver Durango Buena Vista Inglewood Denver Minturn Denver Pueblo Denver New Haven Stamford Hartford Delaware City Coral Gables Miami Gainesville st petersburg Tampa Boca Raton Cape Coral Santa Rosa Beach Sarasota Cocoa Beach Melbourne Port Charlotte Tampa Tampa Miami Key West Clearwater Deerfield Beach Miami Fort Lauderdale Senoia Cleveland Atlanta Smyrna Marietta Atlanta, Atlanta Tucker Smyrna Americus Atlanta Atlanta Roswell Senoia Captain Cook Kihei Kailua-Kona Kalaheo Mountain View Capt. Cook Kailua-Kona Kealakekua Kauai Captain Cook Kahului, Maui Kealakekua, Kona Captain Cook Holualoa
Jones Coffee Roasters 800.729.8114 Napa Valley Coffee Roasting Company, Inc 707.286.4062 Caffe Calabria 619.683.7787 The Great American Coffee Company 303.922.4383 Mountain State Golden Roast, LLC 303.868.4454 Gourmet Reserve LLC 720.849.3213 Buy Well International 877.294.6246 Silk Road Trading Company 719.243.3372 ink! Coffee 877.223.3465 Visionary Gourmet Coffee 303.242.5639 Durango Coffee Company 800.748.2275 The Buena Vista Roastery 719.395.4991 Elevation Coffee Traders 303.922.3104 Dazbog Coffee Company 303.892.9999 Vail Mountain Coffee & Tea 970.827.4008 Cafe Novo Coffee Roasters, LLC 303.295.7678 Solar Roast 719-544-2008 Kaladi Coffee 720.570.2166 One World Coffee & Tea 203.376.1589 Raus Coffee Co 203.820.9434 Baronet Coffee Inc. 860.527.7253 Delaware City Coffee Company 302.832.3303 Cafe Bom Dia 888.470.8010 Cafe Don Pablo 305.249.5628 Sweetwater Organic Coffee Company 352.372.8342 Kahwa Coffee Roasting 727-388-1340 Javamo Coffees Inc. 877.282.7066 Baby Cakes, LLC 954.464.8283 Java D'Oro Gourmet Coffee Roasters 800.381.1752 850.376.1650 Amavida Coffee and Trading Company Latitude 23.5 Coffee & Tea 877.260.9212 Wahoo Coffee Co 321.799.2464 Corsair Coffee Corp. 316.941.9995 Mrs. McDougalls Roasting House LLC 941.276.0381 Bay Coffee & Tea Company 813.735.3970 Joffrey's Coffee & Tea 813.250.0404 Colonial Coffee Roasters, Inc. 305.634.1843 Baby's Place Coffee Bar, Inc. 305.744.9866 Cinnamon Bay Coffee Roastery 727.466.9200 Boca Java 954.949.2019 Natura Products USA Inc. 305.853.8738 Javalution Coffee Company, Inc. 800.260.6114 Jungljava Coffee Co. 678.463.7836 JumpinGoat Coffee Roasters 706.219.1820 Partners Coffee Company 404.344.5282 Lakehouse Coffee 404.799.7774 Rona Inc 770.421.9600 J. Martinez & Company - Coffee Merchants 800.642.5282 Atlanta Coffee Roasters 404.636.1038 BlackGold Coffee Company 678.315.5717 Atlanta Coffee Supply Group 404.799.7774 Cafe Campesino, Inc. 888.532.4728 Beanealogy 678.296.1770 The Buckhead Coffee Company 866.407.3090 Viazza Coffee 770.664.5176 Coffee By David 770.599.1932 Fike Farms 808.328.2265 Hawaiian Royal Trading 800.311.1818 Kona Brothers Coffee Roasting Inc. 808.331.0800 Kauai Roastery 808.338.9899 Hilo Coffee Mill 808.968.1333 Captain Cook Coffee Co 808.322.3501 Hula Bean Coffee Inc. 808.329.6152 Greenwell Farms Inc. 808.323.2862 Kauai Coffee Co. 808.335.3440 Koa Coffee Plantation 808.328.8803 Maui Coffee Roasters 808.877.7780 Kona Joe Coffee LLC 808.322.2100 Makahiki Farms 800.896.0350 Buddha's Cup 808.322.6712
www.CoffeeTalk.com
IA Des Moines US Roasterie 515.243.8805 IA Des Moines Coffee Concern Inc.DBA: Zanzibar?s Coffee Adventure 515.244.7694 IA Urbandale Friedrichs Coffee 888.612.5050 IA Cedar Rapids L & L Coffee Company 319.361.4787 IA Hiawatha Roasters Coffee House 319.393.6001 ID Coeur d' Alene Cafe Avion 877.432.7890 IL Deer Park HealthWise Gourmet Coffees LLC 800.984.0000 IL Plainfield Kingdom Coffees, Inc. 815.609.6982 IL North Chicago Coffee Fresh, Inc. 847.578.0772 IL Loves Park JavaMania Coffee Roastery Inc. 888.280.5282 IL Bourbonnais Moon Monkey Coffee Company 815.304.1922 IL Hanover Coffeemaria 630.768.2043 IL Chicago JSL SADECV 773.680.0623 IL Chicago La Capannina Coffee 708.453.5840 IL Spring Grove Coffee Masters, Inc. 800.334.6485 IL Huntley Chicago Coffee Roastery, Inc. 847.669.1156 IL Chicago Intelligentsia Coffee Roasters & Tea Blenders 312.563.0023 IL Schiller Park Fratelli Coffee Co. 847.671.7300 IL Washington Just Beans Coffee Co. 309.219.2326 IL Downers Grove Sara Lee Foodservice 800.682.7272 IL Chicago Metropolis Coffee Company 773.764.0400 IL Woodridge Sun Rich International 630.972.0306 IN Indianapolis Hubbard and Cravens Coffee Company 317.251.3198 IN Indianapolis Julian Coffee Roasters 317.247.4208 IN Indianapolis Stanton Coffee 866.280.1230 IN Greencastle, Jameson Coffee 800.694.9559 IN Avon Bear Creek Coffee 317.272.1446 IN Indianapolis Harvest Cafe Coffee Roasters 317.585.9162 IN Muncie Alliance World Coffees 765.282.1004 KS Topeka Cuppa Jane Coffee and Tea 877.273.5282 KS Shawnee Sunflower Coffee Roasting 913.262.2229 KS Topeka PT's Coffee Roasting Company 785.862.5282 KY Louisville john conti Coffee Co. 800.928.5282 KY La Grange Safai Enterprises DBA Java Brewing Company 502.222.8922 LA Shreveport TheArtofCoffee.org 318.347.3205 LA New Orleans French Market Coffee 800.554.7234 LA Metairie C.E. Colomb Co., LLC 504.304.1224 LA Kenner Coffee Roasters of New Orleans 248.254.3220 LA Shreveport Jelks Coffee Company, Inc. 800.235.7361 LA Covington New Orleans Coffee Works 866.766.6629 MA Northampton Indigo Coffee Roasters 800.447.5450 MA Northborough Armeno Coffee Roasters 508.393.2821 MA West Bridgewater Equalexchange 774.776.7400 MA Malden New England Coffee Co 800.225.3537 MA Canton Dunkin' Brands 781.737.3000 MA Sommerville Coffeelands Landmine Trust 800.325.3008 MA West Wareham Jim's Organic Coffee 800.999.9218 MA Acton George Howell Coffee Company 866.444.5282 MD Millersville The Cosmic Bean Coffee Company 410.370.1782 MD Nottingham Keffa Coffee LLC 410.369.8997 MD Rockville Mayorga Coffee Roasters, Inc. 877.526.3322 MD Annapolis CaffÈ Pronto Coffee Roastery 410.626.0011 MD Baltimore Eagle Coffee Co. Inc. 410.685.5893 MD Crofton Chesapeake Bay Roasting Company 800.927.6885 ME Freeport Freeport Coffee Roasting 207.329.2964 ME Rockland Rock City Coffee Roasters 207.594.5688 MI Traverse City Higher Grounds Trading Co. 877.825.2262 MI Bay City The Harvest Coffeehouse & Beanery 989.893.0872 MI Grand Rapids Schuil Coffee 616.956.6815 734.722.0580 MI Westland Perk & Brew Corp MI Farmington Hills Chazzano Corp 248.254.3220 MI Nunica Magnum Coffee Roastery 616.837.0333 MI Plymouth Coffee Express Co. 734.459.4900 MI Lansing Paramount Coffee Company 800.968.1222 MI Okemos The Coffee Barrel 517.349.3888 MI Ann Arbor Zingerman's Coffee Co. 734.929.6060 MI Flushing The Coffee Beanery 888.385.2326 MI Walled Lake Java Master 248.669.1060 MI Troy Enchantment Coffee 734.945.4037 MI Kalamazoo Gull Lake Coffee Roasting 269.720.3878 MI Kalamazoo Water Street Coffee Joint 269.373.2840 MN Mpls B & W Specialty Coffee Co. 800.331.2534 continued on page 20...
CoffeeTalk
May 2009
www.CoffeeTalk.com
19
20
May 2009
CoffeeTalk
...continued from page 18 MN MN MN MN MN MN MO MO MO MO MO MO MO MS MS MT MT MT MT MT N.S NC NC NC NC NC NC NC NC NC NC NC NC NC ND ND NE NE NE NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NM NM NM NV NV NV NV NY NY NY NY NY NY NY NY NY NY NY NY NY NY
Minneapolis Minneapolis Minneapolis Waconia Anoka Minneapolis St Louis Raytown Kansas City St. Louis Kansas City St. Louis Kansas City Canton Oxford Kalispell Billings West Yellowstone Great Falls Whitefish Wolfville Charlotte Carrboro Raleigh Aberdeen Concord Durham Greensboro Hampstead Waynesville Asheville Raleigh Raleigh Raleigh Westhope, Park River Omaha Omaha Omaha Pennsauken Mickelton Hammonton Manalapan Toms River Deptford Stirling Lambertville Maywood Bricktown Jersey City Millville Santa Fe Albuquerque Red River Minden Reno Las Vegas Reno Ithaca Troy Webster Bowmansville Penn Yan Tarrytown Syracuse Flushing New York New York Brooklyn New York Brooklyn Water Mill
Flamenco Organic Coffee Co. 612.728.7208 Caribou Coffee Company, Inc. 888.227.4268 Quarry Coffee Microroasters 612.728.7208 Specialtyjava.Com 952.442.3267 Paradise Roasters 877.229.6336 Dunn Bros Coffee 612.334.9746 Mississippi Mud Coffee Roasters 314.369.0432 Puddin' Head Coffee 816.868.5581 Parisi Artisan Roasters 816.455.4188 Chauvin Coffee Corp. 800.455.5282 The Roasterie, inc. 816.931.4000 Ronnoco Coffee Co. 800.428.2287 Broadway CafÈ & Roasting 816.531.2432 The Mississippi Coffee Company 888.600.4811 High Point Coffee Distribution, LLC 662.791.9791 Fieldheads Coffee Company 406.249.5775 City Brew Coffee & Cool River Roasters 888.545.4675 Morning Glory Coffee & Tea inc. 406.646.7061 Morning Light Coffee 800.290.8443 Montana Coffee Traders 800.345.5282 Just Us! Coffee Roasters Co- Op 902.542.7474 Dilworth Coffee 704.554.7111 Carrboro Coffee Company 919.968.4760 Larry's Beans Inc. 919.828.1234 Cactus Creek Coffee Roaster 910.944.1543 S&D Coffee Inc 800.933.2210 Counter Culture Coffee, Inc. 888.238.5282 Carolina Coffee Roasting Company 800.457.2556 Java Estate Roastery, Inc. 800.573.5282 Panacea Coffeehouse, CafÈ & Roastery 828.400.8129 Asheville Coffee Roasters 828.253.5282 Falls River Coffee 919.866.2128 8th Sin Coffee Company 919.832.8898 Tradewinds Coffee Co., Inc. 800.457.0406 MoJo Roast, Inc. 701.245.8080 Java Fix 7012846707 Scooter's Coffeehouse 866.863.7266 Urekacoffee.com 402.330.6368 LaRue Coffee 800.658.4498 Lacas Coffee Co 856.910.8662 Crescent Moon Coffee & Tea 856.832.0626 Pratts Hill of Beans 609.287.0865 Caffe-Amante 732.984.1330 Wien & Bald Coffee Farms 848.333.9241 Talk N' Coffee 800.597.2326 World Of Coffee 908.647.1218 Rojo's Roastery 609.397.0040 Moon Doggie Coffee Roasters 201.556.0111 Corim Coffee 732.840.1670 Kobricks Coffee Co. 201.656.6313 Kaffe Magnum Opus, Inc. 800.652.5282 Zulu Brew 505.310.0929 Red Rock Roasters 800.873.9793 Red River Roasters 713.249.1613 Alpen Sierra Coffee Roasting Company 800.531.1405 Wood-Fire Roasted Coffee Co. 775.856.2033 SlimCafe coffee corp 877.546.2233 Agtron, Inc. 775.850.4600 gimme! coffee 607.273.0111 Grafton Hills Coffee Roasters, Inc. 518.686.3336 Joe Bean Coffee Roasters 585.265.4388 Parkside Coffee 716.681.3078 Keuka Lake Coffee Roasters / JAVA-GOURMET 888.478.2739 Coffee Labs Roasters 914.332.1479 Cafe Kubal Coffee Roasters 315.278.2812 Ch Group Corp 718.762.3479 800.566.0571 Nespresso LavAzza 800.466.3287 CafÈ La Semeuse 718.387.9696 Colombian Coffee Federation, Inc. 212.421.8300 Gillies Coffee Co. 718.499.7766 Hampton Coffee Company 631.726.2633
NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OH OH OH OK OK OK OK OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR PA PA PA PA RI RI SC SC SC SC SC SC SD TN TN TN TN TN TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX
Long Island City Buffalo Binghamton Yonkers Westlake Kettering Sylvania Berea Akron Columbus Malvern Bowling Green Columbus Toledo Mechanicsburg Lancaster Columbus Cleveland Oklahoma City Oklahoma City Tulsa Edmond Portland Portland Portland Portland Joseph Portland Ashland Portland Portland Newberg Hillsboro Portland Albany North Plains Stayton Bandon West Chester Collegeville Lebanon Wynnewood West Greenwich Providence Travelers Rest Columbia Ravenel Columbia Charleston Blythewood Rapid City Chattanooga Gatlinburg Chattanooga Knoxville Chattanooga San Antonio Tyler Dallas Tyler Arlington Brenham La Grange Spring Fort Worth Austin Nassau Bay Beaumont San Antonio Addison San Angelo Nacogdoches
White Coffee Corp. S. J. McCullagh, Inc. Java Joe's Roasting Co., Inc. Barrie House Coffee & Tea Windward Coffee Co. The Fine Grind Drake's Fine Coffee Roasting Red Cedar Coffee Co., LLC Angel Falls Coffee Company Thatchers Coffee Roasters Rosta's Roast Grounds for Thought Crimson Cup Coffee & Tea Flying Rhino Coffee & Chocolate Hemisphere Coffee Roasters Chief Cooker Stauf's Coffee Roasters/Cup O' Joe Solstice Coffee Roasters US Roaster Corp./Roasters Exchange Neighbors Coffee Topeca Urban Coffee Coffee Bean International K&F Select Fine Coffees Nossa Familia Coffee Urban Grind Coffeehouse & Roaster Motley Brew Coffee CompanyÆ Stumptown Coffee Roasters Noble Coffee Roasting Portland Roasting Kobos Coffee Company Caravan Coffee Longbottom Coffee and Tea Boyd Coffee Company Allann Bros. Coffee Co., Inc. Oregon Coffee Roaster, Inc. Tico's Coffee Roasting Co. Rayjen Coffee Company Morning Star Coffee Claddagh Coffee Company East Indies Coffee & Tea Company Quaker Coffee Co. Paravisini Coffee Company Coffee Exchange Leopard Forest Coffee Co. Inc. Mac's Java Coffee Roasters Island Coffee Turtle Creek Coffee Charleston Coffee Roasters Iron Brew Coffee Co. Bully Blends Coffee & Tea Shop Greyfriar's Coffee, Rarecoffee.com Coffee and Company Stone Cup Roasting Goodson Bros Coffee Company, Inc. Chattanooga Coffee Company What's Brewing Distant Lands Coffee Roaster Globex America Coffee City USA Mawker Coffee Independence Coffee Co. The Roastaurant Cuvee Coffee Roasting Company Rodak's Custom Roasted Coffee Kohana Coffee J.J.'s Beans Texas Coffee Co. Aspen Beverage Group Addison Coffee Roasters DeCoty Coffee Co. Java Jacks Coffee House
www.CoffeeTalk.com
800.221.0140 716.856.3473 607.348.0444 800.876.2233 440.734.2591 937.293.2925 419.882.0800 440.260.7509 330.376.5282 614.593.3121 330.863.1726 419.354.2326 888.800.9224 419.244.6100 937.834.3007 877.916.6537 800.778.2837 216.990.7723 405.232.1223 800.299.9016 918.398.8022 405.359.0149 503.227.4490 800.558.7788 800.525.1610 503.546.5919 541.432.2326 503.758.2251 541.326.1382 800.949.3898 503.222.2302 503.538.7365 800.288.1271 800.545.4077 541.812.8000 800.526.9940 503.999.8426 541.347.4065 888.854.2233 610.416.1534 717.228.2540 610.642.0544 401.623.8775 401.273.1198 864.834.5500 803.233.1368 800.829.6724 803.419.2020 843.266.7444 888.448.1441 605.342.3559 423.648.9267 865.430.4280 888.698.4404 800.737.1519 423.266.2323 210.488.6452 800.346.5459 214.353.0328 888.583.9526 469.569.6718 979.836.3322 979.702.1435 866.688.6608 817.924.6821 512.904.1174 281.685.1095 409.835.3434 210.684.6363 972.404.1145 800.588.8001 936.560.3975
TX UT VA VA VA VA VA VA VA VA VA VA VA VA VT WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WI WI WI WI WI WI WI WI WI WV WV WY WY
San Angelo Logan Portsmouth Salem Stuart Spotsylvania Norfolk Virginia Beach Williamsburg Luray Lexington Charlottesville Orange Hayes Waterbury Shoreline Woodinville Mt. Vernon Shoreline Bellingham Bellevue Burlington Olympia Vashon Shoreline Puyallup Seattle Seattle Burlington Vashon Olympia Seattle Tumwater Spokane Sumner Bellingham Snohomish Seattle Camano Island Seattle Seattle Seattle Seattle Olympia Spokane Tacoma Bainbridge Island Seattle Cle Elum Lynnwood Seattle Des moines Bellevue Maple Valley Everett Renton Bainbridge Island Onalaska Green Bay Madison Elmwood Appleton Pepin Madison Sturgeon Bay Milwaukee Ellenboro Summit Point Sheridan Jackson Hole
La Creme Coffee & Tea 800.588.8001 Caffe Ibis Coffee Roasting Co 888.740.4777 Massimo Zanetti Beverage USA, Inc 757.215.7366 Nova Roast 540.239.2459 Honduras Coffee Company 877.466.3872 Blackstone Coffee Co 540.710.7577 First Colony Coffee & Tea 800.446.8555 CC Beans 757.254.1857 Williamsburg Coffee & Tea 757.565.1400 Kiariz Coffee Source 540.743.3280 Lexington Coffee Roasting Co. 800.322.6505 Shenandoah Joe Coffee Roasters & Espresso Bar 434.295.4563 Orange Roaster 866.739.5282 Coastal Caffeine 757.342.0821 Green Mountain Coffee Roasters 800.545.2326 Seattle Gourmet Coffee 206.417.5599 Isle Of Granelli 425.487.6824 La Crema Roasting Company 360.333.1035 Giday's Coffee 206.407.4163 Onyx Coffee 360.739.3775 Stellar Breeze Organics, Div CPG Inc. 800.213.6463 Fidalgo Bay Coffee 800.310.5540 King Coffee Ltd 360.943.2646 CoffeeTalk & the Daily Dose 206.686.7378 Soft Coffee 800.428.2637 Endicott Coffee Roasters 888.520.2326 Fonte' Coffee Roaster 888.783.6683 Caffe D'Arte 800.999.5334 Sono Fresco LLC 360.757.2800 The Vashon Island Coffee Roaster 206.463.9800 Batdorf & Bronson Coffee Roasters 800.955.5282 Caffe Luca Coffee Roasters 206.575.2720 Dominic's Coffee Co. 866.759.9036 Craven's Coffee Company 800.214.2326 Dillanos Coffee Roasters 800.234.5282 Moka Joe 360.714.1953 Lowery & Co. Inc. 360.668.4545 Caffe Umbria, Inc. 206.762.5300 Camano Island Coffee Roasters 360.387.7493 Tully's Coffee 206.233.2070 Zoka Coffee Roaster 866.965.2669 Sleepless Coffee Corp 866.304.2326 Starbucks Coffee Co* 206.447.1575 Mud Bay Coffee Company 360.754.6222 Thomas Hammer Coffee Roasters 509.535.4806 Valhalla Coffee Co. 253.752.7178 Storyville Coffee Company 206.622.0490 Pura Vida Coffee 877.469.1431 Pioneer Coffee Roasting Company 509.674.4100 Silver Cup Coffee 800.311.7275 Seattle's Best Coffee - Corporate 206.318.6996 Washington's Best Coffee 800.332.0678 Attibassi 425.319.9393 Java! Java! Coffee Co. 425.432.2184 Urban City Coffee Roasters 866.797.5282 425.917.2920 Java Trading Co. Fogwoman Coffee 206.855.9061 Coulee Coffee Roastery 608.386.5575 La Java a Roasting House 920.662.0500 Johnson Brothers Coffee Roasters, Inc 608.256.5282 Highland Hollow Coffee and Tea 715.639.3409 Jacques Cafe 920.707.4896 Great River Roasters 800.984.5282 Ancora Coffee Roasters, Inc. 608.255.2900 Door County Coffee & Tea Co. 800.856.6613 Alterra Coffee Roasters, Inc. 414.273.3747 Happy Trails Cafe 304.869.3635 The Black Dog Coffee Company 304.724.9040 roast! 307.752.7779 Great Northern Coffee Co., Inc. 800.216.5323
May 2009
ED CA
O
ON
FROM THE START
•
UC
RB
• FO
It’s a milk revolution. Join the mooovement!
RED
CoffeeTalk
TPRINT
Good cow. Great milk. • Great Taste
• Directly Sourced
• Less Waste
• Less Storage Space
• Cold Filtered
• No Hormones Added
208.884.4299
www.CoffeeTalk.com
•
goodcow.com
21
22
May 2009
CoffeeTalk
SHOW LIST INGS World Tea Expo National Bunn-O-Matic Corporation Restaurant 800.637.8606 www.bunn.com Association A passion for quality epitomizes BUNN's commitment to providing customers with the best in beverage equipment and comprehensive service so they can enhance their profits. Booth #110; See our ad on page #22 Cirqua® Customized Water
805.987.7372 www.cirqua.com Cirqua® Customized Water is the recognized expert in water formulation compact water treatment systems; known throughout specialty coffee & tea industry and foodservice for over thirty years. As water provider for SCAA, World Barista Competitors, World Tea Expo, World Cup Miami, please visit www.Cirqua.com for more information! Booth #501; See our ad on page #24 Torn Ranch
800.721.1688 www.tornranch.com Torn ranch is a leading innovator in chocolates, baked goods, dried fruit and roasted nut gift packs, and seasonal specialties; Valentine, Easter, Mother's day, Christmas and Hanukkah. Booth #215; See our ad on page #21 Zhong Guo Cha
860-663-1399 www.BuyGreatTea.com Zhong Guo Cha specializes in the selection, importation, marketing and sale of handcrafted Asian teas. ZGC offers an excellent variety of teas: white, green, yellow, oolong, black, pu'erh and herbal blends. ZGC is committed to providing customized marketing and packaging strategies. Founder/President Philip Parda personally selects the teas throughout the year. Customer service, quality distinction and education are cornerstones of the company. Booth #601; See our ad on page #9
Astoria-General Espresso Equipment Corp.
336-393-0224 www.astoria.com Astoria General Espresso is a subsidiary of CMA of Italy, which is one of the largest manufacturer of commercial espresso coffee machines worldwide. CMA has been certified ISO 9001 for the highest quality standards applied to all aspects of the manufacturing process, making its espresso machines the most dependable on the market. Booth #6754; See our ad on page #30 Bunn-O-Matic Corporation
800.637.8606 www.bunn.com A passion for quality epitomizes BUNN's commitment to providing customers with the best in beverage equipment and comprehensive service so they can enhance their profits. Booth #1031; See our ad on page #22 Capitol Cups
334.321.3322 www.capitolcups.com Capitol Cups has the perfect solution for companies that wish to support the environment and promote a responsible image. Capitol is a leading supplier of reusable spill-proof insulated travel cups. We utilize patented designs and manufacturing processes to produce cups that are attractive and durable. Capitol Cups are cost effective, recyclable, microwave/dishwasher safe and contain no BPA. Capitol Cups reduce the individual waste stream and waste reduction is good for the environment and the bottom-line. Booth #4834; See our ad on page #27
Smart Marketing by Lisa Olsen
Leveraging the Internet for Low Cost Marketing Last year, Internet sales rose 6% over 2007. In the third quarter of 2008, for example, retail ecommerce sales were up 0.3%, while total retail store sales were down by 1.4%. As times continue to get tough, consumers are turning more and more to the Internet for good deals and for research on the products they buy, from big ticket items (major appliances, cars, computers) to everyday and smaller ticket items (restaurants, small appliances, professional services). Not only is being on the web and leveraging this critical medium to get to consumers a must, it’s a great way to stretch your marketing budget. Here are some great reasons and ways to strengthen your company’s presence online: PR packs new punch online - Press releases enjoy a new life because they are (when done right) content-driven. People turn to the Internet for commercial as well as editorial content. Display ads can't convey as much information as a press release. If you send a newsworthy press release, you can reach the end user, news outlets and the blogosphere all at once. You can track the success of that press release by seeing how many Tweets, blog mentions or pickups by syndicated RSS feeds it collects. Online marketing is closer to the money - There are at least three ways Internet marketing is closer to the money than any other medium: • The offer and the call to action are together. No other medium serves up the infinite array of offers and the ability to buy instantly the way the Internet does. As TV is a "lean-back" experience, the Internet is a "lean-in" experience in which the user is more engaged and thus more likely to buy. • Real-time testing optimizes ad budget. Testing feedback, in close to real time, makes the Internet an attractive medium when you want to optimize every nickel of your ad budgets. • Web analytics helps you track results. Hook Google Analytics (google.com/ analytics) onto your site pages. They offer step by step instructions, the reports are easy for even a non-techie like me, and it’s free!
Cimbali USA, Inc
312.265.8100 www.cimbali.us LaCimbali offers a full-line of espresso equipment, from elegant, innovative, traditional machines to patented feature-rich superautomatics. Whatever your need, There's a Cimbali for That! Booth #4618; See our ad on page #30 Everpure
800.323.7873 www.everpure.com The world leader in foodservice filtration, we'll ensure your operation has the highest quality water for optimal beverage flavor and aroma, and trouble-free brewing equipment. Booth #5923; See our ad on page #17 Java Jacket
800.208.4128 www.javajacket.com Java Jacket The Original Green Coffee Sleeve. Comes in 100% Recycled Natural Kraft or White. Can be Custom Printed with your design. Booth #485; See our ad on page #19 Torn Ranch
800.721.1688 www.tornranch.com Torn ranch is a leading innovator in chocolates, baked goods, dried fruit and roasted nut gift packs, and seasonal specialties; Valentine, Easter, Mother's day, Christmas and Hanukkah. Booth #1213; See our ad on page #21
But, let's keep it real, people do go other places than the web so don’t go dark on your print advertising, etc. but just do it differently. For instance, buy a smaller ad, hit one key compelling point hard and then direct them web site for additional information. In today’s economic situation, the consumer’s gone from, “I’ve got more money than time,” to “I’ve got more time than money,” which means people are more willing to take the time to visit a web site. They already know that there is more information and marketplace feedback immediately available online than in any other medium. The permanent shift in media consumption favors online -Tectonic shifts in media consumption were underway years before this downturn hit. However, the downturn might have accelerated this shifting economic landscape. Almost weekly, we hear of another newspaper (and the advertising/PR opportunities) that has stopped publishing in print but maintains an online presence. What does this tell you? You had better be online. Online marketing is critical to every business - Remember last month I said to refresh your knowledge? Wilsonweb.com and marketingprofs.com are two good sites with solid, archived articles to help you to get up to speed fast on: • Search and pay-per-click marketing – Focusing your learning in these areas will give you some new low-cost marketing tools that you might not have considered before. If you are already using these, learn more about it and test, test, test. • Social networks – Social networks are fast becoming a source where consumers looking for peer-to-peer information on anything from how a particular new car performs to the best restaurants to eat. This is another great place to learn more to provide you with low to no cost marketing opportunities. • Mobile marketing - In the coming months and years, look for more marketers to tech up to mobile device users (cell phones, podcasts, PDAs, etc.) and start making offers in that medium. Now is the time for savvy marketers to exploit the lack of competition in this medium, and the lower prices due to that lack of competition, in the mobile arena. The hospitality industry is perfect for mobile marketing and yet very few are using it. • Yellow pages online – Yellow pages went on-line some time ago and have enough experience under their belt now to really help you figure out what will work online and what won’t. Talk to your rep and consider adjusting your yellow pages budget to include more online directory use. The Internet is innately a two-way medium unlike any other medium that has come before it. Not only is this where the action is, it’s also a great place to focus your marketing efforts when budgets are tight. We will continue to focus on ways you can use low cost or no cost marketing to help you survive the recession. If you have something that is working for you or an observation you think others would benefit from, email it to me (lisa@you-r-smart.com) and I will share it with our readers. CT Lisa Olson is the President of Smart Marketing, Inc. Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com.
www.CoffeeTalk.com
CoffeeTalk
May 2009
Las Vegas Convention Center June 12-14
Coffee Fest Your #1 Go- To Resource to Thrive and Survive in Specialty Coffee Today. NEW ~ Special Attraction, Thursday Coffee Fest Executive Summit NEW ~ The Ultimate Profitability Seminar NEW ~ Friday New Product Showcase Event See What’s New, Source Inventory, Network with Your Peers
www.CoffeeFest.com www.CoffeeTalk.com
23
24
May 2009
CoffeeTalk
Zhong Guo Cha launches three new specialty tea collections.
Viridian™ cup now available with minimum of 25 percent post-consumer recycled fiber
The attractive alternative to doublecupping or added sleeves, the Viridian cup features a triplewall construction and insulative middle layer that keeps beverages hot while staying cool to the touch. The addition is intended to help operators who want to support longterm sustainability goals and provide quality design to environmentallyconscious customers. The full line of Insulair hot cups is offered in 12 percent or 25 percent post-consumer recycled fiber and available in all popular sizes (8-, 12-, 16-, 20- and 24-ounce). Customers can choose from stock designs or pair the cup with their own branded custom graphics. For additional information, visit www.gppro.com.
Torn Ranch launches its ecofriendly TReats™ line
Torn Ranch, the leading manufacturer of gourmet minibar products and amenities for the hospitality industry, announced the launch of its eco-friendly gourmet TReats™ line. TReats™ are perfect for minibars, amenities, guest recovery programs and retail marketplaces. There is something tasty for everyone from trail mixes to chocolates, candy and nuts. TReats™ come in a wide
range of delicious options, including unique chocolates manufactured by Torn Ranch’s artisanal chocolate factory. Products include milk & dark chocolate raisins, healthy trail mixes, nuts and a variety of candies. Torn Ranch has succeeded in exceeding expectations. Not only are TReats™ boxes eco-friendly with packaging made from responsibly managed forests and certified by the Forest Stewardship Council, but the inner cello bag is 100% biodegradable! Plus, TReats™ sell for extremely attractive prices! For more information, visit www.tornranch.com.
teatogo - infused indulgence
Are you looking for a gourmet, premium whole leaves teabag for your customers? And how about a product for both, your "sit-in" or "to go" customers? teatogo is the newest tea concept on the market. Highest quality whole tea leaves, a new designed nylon bag with a beautiful and individually printed label, perfect for your sit-in customers or in combination with the "togo" lid the best solution for on the go on today's market. No more worries about the disposal of the hot, wet and sticky teabag. Simply pull on the label and the teabag disappears in the lid. teatogo, ideal for 12-16oz cups, full flavor, amazing taste, your customers will love it. For more information, please visit us at www.teatogoinc.com. If you want to get started offering teatogo to your customers, order your starterpack for only $74.95 now or contact us for more details. For more information, visit www.teatogoinc.com.
This specialty tea wholesaler is a direct supplier of specialty artisan teas. In addition to providing its customers b u l k quantities of handcrafted loose-leaf teas and tea ware, the company now introduces three new collections, Middle Kingdom Teas, Tea Garden Journeys and Savvy Tea Gourmet. They offer a turnkey, ease-ofuse tea program that will give tea retailers a comprehensive, exclusive vehicle that stands apart from competition. The three collections are packaged in eye-catching tins with great “Point of Sale Impact” labeling. The tins offer the retailer and the customer convenience, ease of use and economy. The tins are refillable and offer an environmentally responsible solution for the consumer. For more information, visit www.BuyGreatTea.com.
George Howell Coffee Company updates ExtractMoJo™ Innovative Technology Solution for espresso and coffee
The George Howell Coffee Company (“GHCC”), a leading provider of specialty coffees based near Boston, announced an upgrade to their new universal brewing control solution, called ExtractMoJo™, that applies 21st century digital technologies to coffee and espresso brewing. ExtractMoJo™ combines an easy to use software application and a specially designed, hand-held digital refractometer that enables users to quickly and simply obtain the relevant data needed for adjusting their existing equipment to brew coffee that meets high quality, internationally recognized Gold Cup standards with cup-to-cup consistency. ExtractMoJo works with all commonly used methods of coffee extraction, including home brewing of single-serve or small batch drip brewers to full-batch commercial brewing, and operates in four separate modes: Coffee, Bypass Coffee, Iced Coffee and Espresso. The ExtractMoJo solution supports single-pass infusion, batch-slurry and pressurized infusion methods. For more information, visit www.terroircoffee.com.
Jump into spring with Stix The
AB Formulator
™
Come visit us at World Tea Expo 2009 Booth # 501
Ask about the AB Formula™ Packets - the “Secret” to Great Tea or Coffee taste!
The calendar says the it's spring, yet your hot beverage sales tell you the weather outside doesn't feel like it yet. At StixToGo we have the perfect product to satisfy the situation! We are offering our hot air balloon stix at $29.95, which is $18 off our regular price. They come in four different color combinations and look outstanding on the top of your customer's cup. At this price they won't last long! So what do you have to lose? At right around a penny a unit, each box of 2,400 balloon stix gives you an affordable way to differentiate your shop without breaking the bank. For more information, visit www.stixtogo.com.
Sales@Cirqua.com www.Cirqua.com
805.987.7372
World Barista Championship appoints Chang Executive Director
After an extensive six-month worldwide search and interview process, Ms. Cynthia Chang has been appointed to the position of Executive Director for the World Barista Championship (WBC). Ms. Chang volunteered to serve the WBC and United States Barista Championship (USBC) in 2003 and has since served on the Specialty Coffee Association of America's USBC Committee, as a Regional Coordinator for the WBC, and recently as the Chairperson of the Board of Directors for the World Barista Championship. In her role as Executive Director, Ms. Chang will serve as a leader, visionary, ambassador and manager for the rapidly growing organization with the responsibility of carrying out WBC objectives, while managing the needs and expectations of a diverse group of international volunteers, sponsors and competitors. The position reports directly to the organization's Board of Directors. Ms. Chang has been employed in the specialty coffee industry for her entire career, beginning at a young age by working directly for the founders of Caribou Coffee in Minneapolis, Minnesota. For the past 11 years, Ms. Chang worked for Counter Culture Coffee of Durham, NC, where she most recently held the position of Director of Development. For more information, visit www.worldbaristachampionship.com.
Mont Blanc Gourmet receives ReBrand 100® Global Award
In addition to Mont Blanc Gourmet providing private-label and custom formulation for its clients in the specialty coffee industry, it also embarked on a seven-step brand discovery process with Cohn Marketing, an integrated brand marketing and public relations agency in Denver, Colo. As a result of its brand transformation, Mont Blanc Gourmet recently received the ReBrand 100® Global Award, the highest recognition for brand rebuilding and redesign in the business arena, and the only global, juried program of its kind. With a focus on the ability to create innovative private label solutions based on gourmet coffee and a heritage of chocolate expertise, Cohn Marketing shaped a new company positioning statement for Mont Blanc Gourmet: “Quality, innovation, and fun poured into everything we do.” For more information, visit www.montblancgourmet.com.
Rancilio price decrease
Rancilio North America, Inc. is pleased to announce a price reduction to their traditional espresso machine line and Egro Super-Automatic espresso machines. Rancilio North America, a branch company of Rancilio SpA., began in 1999 and is dedicated to maintaining strong customer service before, during and after the sale. Rancilio’s philosophy, which emphasizes cultivating a global presence and embracing international thinking, is focused on four basic principles: Roots, Research, Relationships and Results. For more information, visit www.rancilio.com. continued on page 26...
www.CoffeeTalk.com
CoffeeTalk
May 2009
www.CoffeeTalk.com
25
26
May 2009
...continued from page 24
Big Train announces their new Naturals™ Blended Ice Coffee mixes ®
Big Train® is rolling out new Naturals™ All Natural Blended Ice Coffee mixes. With consumers becoming more health conscious, Naturals™ Blended Ice Coffees not only taste great, but are better-for-you. The rich, smooth Naturals™ have less than 5 grams of fat and 280 calories per 16 oz serving when made with 2% milk, but taste far more decadent. These better-for-you alternatives are high in fiber, trans fat free and contain no hydrogenated oils. Naturals™ All Natural Blended Ice Coffee mixes are available in four naturally good flavors; Vanilla Café, Caramel Café, Coffee and Mocha. These ready-to-blend powdered mixes can be blended with 2% milk and ice to create a healthier blended frappe beverage or you can also serve them hot or as an iced beverage. Samples of Big Train Naturals™ All Natural Blended Ice Coffee mixes are available through your local Big Train® distributor or by contacting Big Train® directly at 800-BIGTRAIN (800-244-8724).
New tea products reflect better educated consumers
The new products being highlighted at the upcoming 2009 World Tea Expo include sleek tea ware designs, smart packaging solutions and sophisticated brewing technology. This year’s crop of innovations reflects the demands of consumers that are moving beyond mainstream, bagged tea and becoming familiar with the specialty market. Each year, World Tea Expo attracts thousands of retailers, tea room owners, spa managers, specialty grocery store owners and other business professionals to view more than 200 specialty tea wholesale suppliers and related vendors exhibiting new products and innovations. The Expo has increased in size and scope for the last six years consecutively, earning it and its organizers multiple awards for growth and vision. For a complete list of new products, visit www.worldteaexpo.com.
Cablevey Conveyors introduces the all new Portable System
Yes, it’s true. Cablevey Conveyors is introducing their first Portable Conveyor. Wheel it to your cooling tray and send whole bean coffee up to your packaging machine, grinder or silos. Or move your ground coffee to packaging or silos. It’s a lot easier than humping buckets up and and safer too. The 4” diameter tube allows up to 200 cubic feet per hour to get from the inlet to the discharge. Portable height
CoffeeTalk can be customized to be 8’ up to 16’. Cablevey Conveyors are more energyefficient than vacuums, pneumatics and aeromechanical conveyors. For more information, visit www.cablevey.com.
SerendipiTea debuts biodegradable single serve T-Sachets
SerendipiTea, an artisanal NY-based operation established in 1995, is known for its wide assortment of Premium Loose Leaf Tea & Tisane, including an extensive variety of Organic & Fair Trade Certified, traditional & “creatively blended” options. SerendipiTea is now offering a line of Biodegradable Single Serve T-Sachets which contain the very same premium quality tea & blends as its loose Tea & Tisane! Bulk bags of 100 x 2.25 gram Single Serve T-Sachets are available for Food Service & Café locations. SerendipiTea is served nationally at the finest restaurants, cafes & tea houses. For wholesale pricing & additional information please call the main office at 888-TEA LIFE (888-832-5433).
Everpure selected as official water sponsor for the World Barista Championship ®
Everpure, a leading foodservice industry supplier of commercial water treatment products, announced today that it has been selected by The World Barista Championship (WBC) as the competition’s Official Water Sponsor for 2009 through 2011. Everpure was selected amongst an array of leading coffee industry suppliers for this honored opportunity based on its experience and innovative product roster. Everpure’s water filtration products were exclusively offered as the official tools used by national barista champions at the annual World Barista Championship on April 16‐19 in Atlanta, Georgia which encouraged and recognized professional achievement in the art of espresso beverage preparation and service. Creating the ultimate in taste and flavoring when preparing an espresso beverage can only be achieved by using the purest available water and Everpure is dedicated to providing premium water to the World Barista Championship as well as supplying, award-winning products such as the super high efficiency MRS600 reverse osmosis system, innovative programs such as SMARTWORKS water testing and analysis, and comprehensive turnkey solutions for its customers. For more information, visit www.Everpure.com.
Innovative tea line creates new category to celebrate Earth Day
Zhena’s Gypsy Tea, a brand recognized for fostering the growth of the Fair Trade, organic movement, in conjunction with Whole Foods Market, Inc.® the world's leading natural and organic foods supermarket, announced the introduction of a new line of Demeter® certified Biodynamic® balanced teas in celebration of Earth Day. The teas will be sold exclusively at Whole Foods Market through June 1st. Implementing holistic practice to the care and vitality of soil and plants, the new line of Demeter certified teas offers the ultimate pure experience of health-enhancing leaves, fruits and botanicals, grown and processed
according to the highest sustainable agricultural and environmental cannons. Available in 22 eco-friendly sachets, beautifully packaged for functionality and conservation, in recyclable, air-tight tins, that keeps the tea fresh. For information, visit www.gypsytea.com.
Boyd Coffee Company leader recognized for service to community and industry
Honored as only the second person to be inducted into the Washington Restaurant Association’s Allied Member Hall of Fame, Dick Boyd of Boyd Coffee Company was recognized on March 8 for his career achievements and service to his industry, community and charitable organizations. For almost a decade, Boyd Coffee Company has been involved with the Washington Restaurant Association’s ProStart program, a two-year curriculum designed to teach students the management skills needed for a career in the restaurant and foodservice industry. Over the course of its nine year relationship with ProStart, Boyd Coffee Company has grown its participation to include programs in Oregon and California. For more information, visit www.Boyds.com.
Answers Systems acquires Helm Software
Answers Systems, Oldsmar, Florida, and Helm Software, Scottsdale, Arizona, announced the merger of their companies, effective February 26, 2009. Both companies provide trade performance management (TPM) solutions to trading partners in the Foodservice industry. The companies unite under the Answers Systems' banner and will be headquartered in Florida. Combined teams will provide support for the Helm's Foodservice Navigator TPM solution, while continuing emphasis on Answers Systems' ContractPro® Trade Performance Management system. For more information, visit at www.answerssystems.com.
Introducing new Torani organic syrups
With consumer demand for healthier products on the rise, Torani introduces its new line of organic syrups. And with over 80 years of blending the highest-quality flavors, Torani continues to develop the flavors cafes need to offer the drinks their customers crave. Torani Organic syrups are made with the highest quality organic ingredients and are USDA Organic Certified. Available in four of the most popular flavors, these syrups are an ideal way to expand a café’s organic drink offerings and enhance overall perceptions of their menu. Melding perfectly with coffee, these syrups have a richer flavor and darker color than most non-organic syrups. They are kosher-certified, GMO-free, gluten-free, and vegan. All ingredients are grown without conventional pesticides, contain no artificial flavors, and are preservative free. For more information, visit www.torani.com.
Espressi, Inc. tells espresso drinkers, “take it to go” literally
Espressi, Inc. unveiled the mypressi TWIST™, a revolutionary new espresso maker that will change the way America drinks coffee. Using a unique pneumatic
www.CoffeeTalk.com
engine, the sleek perfectly-portable mypressi TWIST eliminates the coffeeline wait, the high price tag for quality machinery and the on-the-road “where am I going to get my coffee” quandary. The mypressi TWIST is expected to hit store shelves this fall and sell for approximately $129 MSRP. Stylish, lightweight and effortless to use, the TWIST has no need for external power, making it an ideal portable companion for the creation of delicious espresso or espresso-based drinks. Delivering superior power in a machine that is small and light enough to fit easily into a briefcase, backpack or handbag, the mypressi TWIST is notably different from other handheld machines on the market. The TWIST delivers a precise – and consistent – 135 psi (pounds per square inch), or just more than nine bars of pressure throughout the entire shot. For more information, visit www.mypressi.com.
Urnex Brands, Inc. introduces Full Circle™ coffee equipment wash
Urnex Brands, Inc. / Puro Caff Group announced the introduction of Full Circle™ Coffee Equipment Wash. The coffee wash powder is the first of what will be a full portfolio of environmentally responsible products formulated from renewable, sustainable, and naturally occurring ingredients. The Full Circle™ Brand portfolio will include powder and tablet products for both espresso and filter coffee machines. In addition, Full Circle™ Milk Wash will be available for use on steam wands, milk systems, and dispensers. Each product label - printed digitally to reduce carbon emissions - will disclose every ingredient, its source, and often a reference to where it can be found in food. The product and all ingredients are both phosphate-free and petroleum-free. More information, please feel free to contact Urnex Brands, Inc. by telephone at 800.222.2826.
Green Mountain Coffee Steps Forward with $25,000 for Walk for Hunger
Project Bread welcomes Green Mountain Coffee as a new Checkpoint Sponsor for the upcoming Walk for Hunger, which takes place on Sunday, May 3rd. Green Mountain Coffee allocates at least 5 percent of its pre-tax profit to socially and environmentally conscious causes, including hunger. In addition to its corporate pledge of $25,000, employees from Green Mountain Coffee will also volunteer at Checkpoint 2 at Cleveland Circle to stamp walking papers and hand out samples of coffee, including Fair Trade Certified™ organic coffees, while supplies last. Green Mountain Coffee joins Walk sponsors Blue Cross Blue Shield of Massachusetts, Arbella Insurance Group Charitable Foundation, Raytheon Company, State Street Corporation, Citizens Bank, Massachusetts, Welch’s, Partners HealthCare, and Bay State Milling Company, among others, all of which have dedicated funds to feed struggling Masschusetts families. For more information, visit www.GreenMountainCoffee.com. continued on page 28...
CoffeeTalk
May 2009
27
Coffee Flavorings without Sugar or any Artificial Sweeteners...Since 1995
The Weldon Gourmet Flavor Station™ the next step in serving flavored coffee puts you back in control. Customers are no longer limited to the “flavor of the day” or syrup flavored coffee. Because these flavorings are not pre-sweetened your customers can enjoy flavored coffee unsweetened or sweetened to their own tastes. And the pre-measured pump allows you to flavor by the cup, regular or decaf!
See Us At SCAA EXPO 2009 At TableTop 6
Distributor Inquiries Welcome
502-797-2937
See Our New Website and Logo at
WeldonFlavorings.com
Caramel Crumble: Original and Honey FOR A COMPLETE LISTING OF CARAMOO ALL-NATURAL CONFECTIONS:
www.caramoo.com - T 206. 938.1876
More than 3 years of back issues available free at www.coffeetalk.com
www.CoffeeTalk.com
28
May 2009
...continued from page 26
First Organic green tea beer wins “Best of Show” award
Ineeka Inc, a Chicago based producer of certified organic and biodynamic tea introduced the first certified organic green tea beer (5.5% ABV) beverage at the recently held Natural Products Expo in Anaheim, California. Ineeka’s “Himalayan Green Tea Bier™” won the award for Best New Product / Most Unique Product at this prestigious trade show. Ineeka’s Green Tea Bier was sampled to thousands of attendees at the Natural Products Expo (NPEW) West attended by 53,000 trade members. Both seasoned and casual beer drinkers hailed the Ineeka Himalayan Green Tea Bier as one of the best ales they had tasted and many non-beer drinkers, notably women, unanimously said that they loved the complex, yet smooth flavor of this new beverage. For more information, visit www.ineeka.com.
Monin demonstrates commitment to the environment with enhanced green initiatives
Monin Gourmet Flavorings, the leader in premium gourmet flavorings, embraces innovative company-wide green initiatives for the benefit of the environment and global community. Monin continues to reduce their environmental footprint with the unique Syrups to Bees initiative, enhanced production plant and office recycling programs, and greener packaging. This program helps battle Colony Collapse Disorder, which is greatly reducing bee populations nationwide. In the average diet, one in three mouthfuls directly or indirectly benefits from honey bee pollination of crops. Understanding the importance that bees play in the environment, Monin recycles syrups by providing them to a Florida beekeeper to use as bee feed. To date, Monin has recycled over 72,000 lbs. of syrup as part of the Syrups to Bees initiative. For more information, visit www.monin.com.
White Coffee launches new Donut Shop Blend
Coffee Corporation has launched Donut Shop Blend, a new blend of coffee made from premium 100% Arabica coffee beans. Exclusively harvested from Central and South America, the wellrounded and naturally sweet blend offers a great alternative for the Colombian coffee lover, who may be looking to cut back on the cost. Donut Shop Blend is available in a 64 ct./3 oz. case for $54, 48/8 oz. case for $108, or 2/ 5lb.Bean for $45. To learn more about White Coffee Corporation’s new blend visit www.whitecoffee.com.
Red Mountain Coffee Roasters is changing its name
Red Mountain Coffee Roasters in Birmingham, Alabama will officially change its name to O’Henry’s Coffee
CoffeeTalk Roasting Company effective May 1st. Red Mountain Coffee Roasters was formed in 1995 when O’Henry’s Coffees founder, Dr. Henry Bright, moved the “Little Red Roaster” out of the Homewood retail location. It was relocated to west Homewood in a warehouse area. The company now roasts premium coffees for customers throughout the Southeast. These include other coffeehouses, specialty markets, bakeries and grocery stores. The new wholesale roasting website will be up and running on May 1st at www.ohenryscoffeeroasting.com.
SCAA welcomes new members to the Board of Directors
The Specialty Coffee Association of America announced today the results of the 2009 election for Board of Directors. New Directors include Nathalie Gabbay of RGC Coffee, Inc. and Ellen Rogers of Dunkin Donuts. Returning to the board as Directors are Price Peterson of Hacienda Esmeralda/Panama, for his third term, and for a second term, Ellie Matuszak of Coffee Solutions and Max Quirin from ANACAFE. Also joining the board are Tim O'Connor of Pacific Espresso as Second Vice President, and Shawn Hamilton from Java City as Treasurer. For a complete list of officers and directors, visit www.scaa.org.
KUDOS to ASTORIA:
In the picture (from left to right): Roberto Dal Tio, Carolyn Fairman and Rob Stephen, President of the board Astoria (CMA Group) supports Coffee Kids with a donation of US $ 17,000.00 Astoria (CMA Group) donated to Coffee Kids the amount of US $ 17,000.00 being a sum resulting from sales generated by the Astoria Plus 4 You machines. The collaboration between Coffee Kids and Astoria Plus 4 You came about when the machine was launched. The concept behind the Plus 4 You, is not only the energy saving of the Green Line label it carries, but the general sustainability of social growth in coffee producing countries. The aim of Coffee Kids is to improve the quality of life of the families living on the coffee farms. Roberto Dal Tio ( representing the Dal Tio family, owners of the CMA Group) said, “ we are honoured to be involved with the Coffee Kids sustainability program, and really believe in this concept which aligns itself with our thinking behind the Green Line label of the Plus 4 You project. We strongly believe in this cause and are satisfied with the seriousness of the work carried out by Coffee Kids”
Advertiser Listing Company.........................................Phone..............Web................................Page
World Tea Booth #
Agtron, Inc................................................................775.850.4600
www.agtron.net
13
Allann Bros. Coffee Co., Inc.................................541.812.8000
www.allannbroscoffee.com
30
America's Food Technologies, Inc./AMFOTEK.....708.532.1222
www.amfotek.com
6
Astoria-General Espresso Equipment Corp... 336-393-0224
www.astoria.com
30
Bodum USA, Inc......................................................877.992.6386
www.bodumusa.com
30
BriteVision.................................................................877.479.7777
www.britevision.com
25
Cablevey Conveyors..............................................641.673.8451
www.cablevey.com
3
Cafe de El Salvador................................................503.2267.6600
www.salvadorancoffees.com
21
Cafetto USA..............................................................877.263.2567
www.cafetto.com
30
Capitol Cups..............................................................334.321.3322
www.capitolcups.com
27
Caramoo....................................................................206.938.1876
www.caramoo.com
27
Carrie Cups...............................................................706.373.2442
www.CarrieCups.com
23
Cimbali USA, Inc.....................................................312.265.8100
www.cimbali.us
30
Cirqua Customized Water....................................805.987.7372
www.cirqua.com
24
Coffee Fest................................................................800.232.0083
www.coffeefest.com
23
Coffee Holding Company.....................................800.458.2233
www.coffeeholding.com
25
Comfort Grip Wrap.................................................847.478.0184
www.comfortgripwrap.com
27
Cup for Education...................................................800.458.2233
www.cupforeducation.org
11
DaVinci Gourmet/Oregon Chai/Jet...................800.640.6779
www.davincigourmet.com
32
Eagle Flexible Packaging.....................................630.876.6763
www.eagleflexible.com
30
Eagle Web Press....................................................800.800.7980
www.eaglewebpress.com
25
Ella Scones...............................................................866.634.7968
www.ellabakingmixes.com
27
Entner-Stuart Premium Syrups..........................800.377.9787
www.entnerstuartsyrups.com
30
Everpure....................................................................800.323.7873
www.everpure.com
F. Gaviña & Sons.....................................................800.428.4627
www.gavina.com
19
First Colony Coffee & Tea.....................................800.446.8555
www.firstcolonycoffee.com
19
George Howell Coffee Company.......................866.444.5282
www.terroircoffee.com
23
Georgia Pacific-Dixie............................................866.435.5647
www.dixiefoodservice.com
15
Globex America......................................................214.353.0328
www.cavallinicoffee.com
30
Grounds for Health.................................................802.241.4146
www.groundsforhealth.org
13
InterAmerican Coffee............................................800.346.2810
www.iaccoffee.com
2
Java Jacket..............................................................800.208.4128
www.javajacket.com
17, 30
27
Knutsen Coffees, Ltd..............................................800.231.7764
www.knutsencoffees.com
30
Latitude 23.5 Coffee & Tea...................................877.260.9212
www.latitudecoffee.com
19
Millrock......................................................................800.645.7625
www.millrock.com
5, 30
Pacific Bag, Inc.......................................................800.562.2247
www.pacificbag.com
24
Probat Burns, Inc....................................................901.363.5331
www.probatburns.com
31
Rainforest Alliance.................................................212.677.1900
www.rainforest-alliance.org/coffee 4
Scolari Engineering S.p.A....................................856.988.5533
www.scolarieng.com
7
SerendipiTea............................................................888.832.5433
www.serendipitea.com
27
Service Ideas, Inc...................................................888.999.8559
www.serviceideas.com
30
Smoothie Essentials Supplement-Boosts......415.382.6535
www.smoothieessentials.com 27
Stauf's Coffee Roaster..........................................800.778.2837
www.staufs.com
19
Stix To Go...................................................................800.435.6789
www.stixtogo.com
27
The Good Cow Company.....................................208.884.4299
www.goodcow.com
21
Torn Ranch................................................................800.721.1688
www.tornranch.com
21
Vita-Mix Corporation.............................................800.437.4654
www.vitamix.com/foodservice 30
Weldon Flavorings..................................................502.797.2937
www.WeldonFlavorings.com
27
Zhong Guo Cha........................................................860-663-1399
www.BuyGreatTea.com
9
www.CoffeeTalk.com
6754
4834
4618
501
19, 30
Java Times Caffe....................................................52-871-747-9300 www.javatimescaffe.com
NRA Booth #
215
601
5923
485
1213
CoffeeTalk
May 2009
29
News from the SCAA 21st Exposition SCAA reveals best new coffee products at 21st Annual Exposition IEquator Estate Coffee & Teas won the Roasters Guild 2009 Roasters Choice Tasting Competition with an Ethiopian coffee at the Specialty Coffee Association of America’s (SCAA) 21st Annual Conference & Exhibition in Atlanta, Ga.., April 16 – 19. Celebrating the art of roasting specialty coffee, the competition featured exceptional coffees from some of the finest coffee roasters throughout the country. SCAA also awarded products in seven other categories: SCAA’s Best New Product Award winners: • Packaging – Cafelat, for its entire line of products • Food – Coffeebark, Inc., for its candy product • Open Class – CSC Scientific, for its color track bench top roast analyzer • Coffee or Tea Preparation and Serving Equipment / Consumer – Espressi, for the Espressi Twist • Specialty Beverage – Torani / R. Torre & Co., for their organic syrup • Educational and Training Product – George Howell Coffee, for Extract MoJo Coffee Brewing Analytics Software & Refractometer • Coffee or Tea Preparation Equipment / Commercial – Cirqua Customized Water, for its AB Formulator SCAA Awards “Coffee of the Year” to C.I. Virmax Colombia S.A. of Colombia If you’re a lover of specialty coffee, why not drink the world’s best? At the Specialty Coffee Association of America’s (SCAA) 21st Annual Exposition, C.I. Virmax Colombia S.A. of Colombia took the title of “Coffee of the Year.” The winner beat out more than 100 international coffee producers, by winning SCAA’s 2009 Roasters Guild Coffee of the Year Competition. During the competition, expert SCAA cuppers evaluated and ranked the world’s finest specialty coffees. More than 30 experienced judges selected the winning coffee by cupping, or thoroughly evaluating the scent and taste of each coffee sample. The judges specifically assessed six distinct attributes of the coffee samples, including: fragrance, aroma, taste, flavor, aftertaste and body. Cupping is a systematic method of evaluating the aroma and taste of coffee and is used by growers, buyers and roasters to evaluate the quality and flavor profile of coffee. To properly gauge the taste of the hot beverage, the judges slurped and swirled a soupspoon-sized portion evenly over their palate, then spit out the sample without swallowing. By saturating as many sensory nerves as possible, SCAA cupping participants are better able to evaluate each of the coffee samples. 2009 Coffee of the Year results: SCORE. COUNTRY....COMPANY......................................... REGION 88.66...... Colombia........C.I. Virmax Colombia S.A......................... Los Naranjos (San Agustin, Huila) 87.69...... Panama...........Hacienda La Esmeralda............................ Boquete 87.03...... Ethiopia...........Ninety Plus Coffee.................................... Yigrachaffe 85.78...... Colombia........C.I. Racafe & CIA S.C.A............................ Huila 85.72...... Kenya..............Royal Coffee - NY..................................... Aberdare Ranges 85.59...... Guatemala......El Injerto, S.A............................................ Highland Huehue 85.08...... Hawaii.............Ka'u Farm and Ranch Company,LLC...... District of Ka'u The Big Island of Hawaii 85........... Colombia........C.I. Virmax Colombia S.A......................... La Piramide (inza Cauca) 84.89...... El Salvador.....Exportadora El Volcan S.A. de C.V.......... Apaneca/Iiamatepec Mountain Range 84.86...... Guatemala......San Diego Buena Vista............................. Acatenango 83.5........ Taiwan.............Genn Shang Ind. Co. Ltd.......................... Alishan Lot A 81.22...... Austrailia........MTC Group . .......................................... Northen N.S.W (Nimbin)
Top Scorers from Rainforest Alliance Cupping Announced at SCAA Breakfast Farms in Brazil, Colombia, Costa Rica, El Salvador, Ethiopia, Guatemala,Indonesia and Panama have earned top scores from a panel of coffee experts at the 2009 Rainforest Alliance Cupping. Representatives from the Rainforest Alliance announced the results of the cupping on Friday at the Specialty Coffee Association of America (SCAA) conference in Atlanta. The top ranking farms were among 80 Rainforest Alliance Certified™ farms in 11 countries that participated in the organization’s cupping events in Long Beach,California and New York City last month. Coffee from 94 percent of the participating farms received scores of 80 or above, the threshold score to receive specialty coffee status – demonstrating that sustainable farming practices often contribute to the production of high-quality coffee. “Rainforest Alliance Certified farms implement better farm practices that result in environmental, social and economic benefits, and those methods tend to result in better conditions for growing coffee,” said Sabrina Vigilante, director of markets at the Rainforest Alliance. Compared to previous years, the coffees this year had fewer defects, such as broken pieces, malformed beans or insect damage, due to guidance at the coffee’s origin. The Rainforest Alliance works with farmers to help them document the quality of their coffees, determine defects and make improvements. To further strengthen the link between sustainability and quality, the Coffee Quality Institute (CQI) has partnered with the Rainforest Alliance to connect the Q Coffee System, which certifies high-quality specialty coffees, with the network of Rainforest Alliance Certified™ coffee farms. Once coffees have been graded and certified as “Q,” the Q Certificate can be linked directly to the Rainforest Alliance online Marketplace, where users
can trace coffee through the supply chain, from exporter to importer to roaster. Now, in addition to knowing that their coffee was grown in a way that conserves the environment and improves livelihoods, buyers of Rainforest Alliance Certified coffees can identify the coffee quality and profile they seek. The 10 top scoring farms were from eight different origins and received scores of 84 or above: Hacienda La Esmeralda (Panama)..............................88.99 Santa Elisa Pachup (Guatemala)................................85.74 La Pampa (Guatemala)................................................84.96 Finca Santa Anita (Costa Rica)....................................84.92 Grupo Asociativo San Isidro (Colombia)...................84.58 Sumatra Mandheling Rainforest (Indonesia)............84.56 Capoeirinha - Ipanema Coffees (Brazil).....................84.44 Fazenda Lambari (Brazil).............................................84.31 Gemadro Coffee Plantation (Ethiopia).......................84.18 Monte Siona (El Salvador)..........................................84.17 Twenty experienced, volunteer cuppers -- representing coffee roasters, retailers and trading companies -- evaluated the coffees based on: fragrance/aroma, uniformity, sweetness, clean cup, acidity, defects, flavor, body, balance and after-taste. “Central America, in general, had a tough time with regard to quality this year due to weather,” said Shawn Hamilton, lead cupper and vice president of plant operations and coffee buyer for Java City. “But this really proves the point that if you farm properly using programs like the Rainforest Alliance, you can minimize some of those effects and maintain quality.” The Rainforest Alliance Certified™ seal is awarded to farms that have met the environmental, social and economic standards of the Sustainable Agriculture Network (SAN), a coalition of local conservation organizations that first set the standard for sustainable farming in rainforest areas in the early 1990s. The SAN standards cover ecosystem conservation, worker rights and safety, wildlife protection, water and soil conservation, agrochemical reduction and education for farm children.
United States Cup Tasting Champion Ben Kaminsky of Barismo Coffee The Specialty Coffee Association of America’s (SCAA) declared Ben Kaminsky of Barismo Coffee the United States Cup Tasting Champion. The Taster’s Championship competitions were created to educate and motivate the cup tasters of the world, recognize their credibility and status as on par with wine tasters, and to promote the concept of quality coffee. Kamisnsky will go on to compete at the 6th World Cup Tasting Championship (WCTC) in Cologne, Germany, June 26-28 (www.worldcuptasting-championship.com). The 2009 United States Cup Tasting Championship winners are: • Champion – Ben Kaminsky, Barismo Coffee • Second Place – Andy Sprenger, Caffe Pronto • Third Place – Geoff Watts, Intelligentsia Coffee & Tea Recognizing that different taste preferences are found in coffee cultures around the world, the United States Cup Tasting Championship does not ask contestants to judge or identify coffee. Instead, participants in the competition test their skills to discriminate between tastes in a “triangulation” format. In the United States Cup Tasting Championship, tasters were presented with eight sets of three cups, or triangles, where two cups were identical and one was different. Competitors were asked to identify the one cup that was different, testing their ability to smell, taste, recall and concentrate on the task at hand, against the clock. The competitor with the most correct answers in shortest amount of time is named the champion. The competition began with three-person qualifying heats. Scoring was kept in real time and displayed immediately for participants and spectators. The top six competitors moved on to the semi-final, where triangles were made more difficult. The three high scorers become finalists. Kaminsky took the title of United States Cup Tasting Champion, and automatically qualified for the World Championship.
Gwilym Davies crowned 2009 World Barista Champion in Atlanta Gwilym Davies of the United Kingdom has won the 2009 World Barista Championship in Atlanta, Georgia, U.S.A. National barista champions from 51 countries converged in Atlanta to compete for the ranking of world’s top coffee maker in front of a live and online audience of thousands of viewers from around the world. As the winner of the 2009 competition, Mr. Davies receives a highly sought after Victoria Arduino Athena espresso machine and Mahlkonig K30 grinder in addition to the prestigious title of World Barista Champion. In three days of preliminary round competition at the Georgia World Congress Center, each competitor served 4 espressos, 4 cappuccinos and 4 original signature drinks to exacting standards in 15-minute performances. The top 6 competitors from round one advanced to Sunday’s finals (Sammy Piccolo of Canada, Attila Molnar of Hungary, Colin Harmon of Ireland, Gwilym Davies of the United Kingdom, Lee Jong Hoon of the Republic of Korea and Michael Phillips of the United States of America), where Davies won the top spot. The 11th annual World Barista Championship will be held in London in conjunction with the Speciality Coffee Association of Europe’s Wonderful Coffee exposition in June 2010. CT
www.CoffeeTalk.com
30
May 2009
CoffeeTalk
continued on page 32... www.CoffeeTalk.com
CoffeeTalk
May 2009
www.CoffeeTalk.com
31
32
May 2009
CoffeeTalk
ural.
all-nat . e e r f r a g u ssics. s
cla
. y r u x u l e h t n i r u o p
vors to indulge your specialty beverage sales. davincigourmet.com 800-640-6779 so many fla
Š2009 Kerry
www.coffeekids.org
www.CoffeeTalk.com
New Single-Origin Syrup and Cocoa Mixes Like coffee beans, cocoa beans have their own unique flavors based on where in the world they are grown. These high-quality chocolates will be an exciting new addition for customers who delight in upscale tastes. Give your customers the distinct experience of our Single-Origin chocolate flavors from Peru, Ghana and Santo Domingo. To learn more about our Single-Origin product line, visit MontBlancGourmet.com/Single-Origin or read the Mont Blanc Gourmet blog to catch up on industry trends and innovation in specialty coffee and chocolate.
MONT_0457_v1.indd 1
4/30/09 3:49:28 PM
Job Number: MONT_0457 Version: 1
File Size: 10� x 12.5� Printed At: 000%
2881 N. Speer Blvd. Denver, CO 80211 303.839.1415 www.cohnmarketing.com