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AROMA’S COMING HOME

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4 – 6 JUNE 2010 GET ON BOARD THE INTERNATIONAL TRADE SHOW FOR THE COFFEE, TEA & COCOA BUSINESS COFFEE, TEA AND COCOA, ALL AT ONE TRADE FAIR – that is something you will only find here in Hamburg, Germany – Europe’s top trading centre for all three sectors. COTECA Hamburg is the first event to present the complete process chain, from the raw product through all accompanying products and services, right up to the ready-to-drink hot beverage. Don’t miss the leading international forum for your industry.

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Calendar Anuga 2009, Cologne, Germany, www.anuga.com, 773.326.9922, v.woods@koelnmessenafta.com Oct. 14-15 2009 Canadian Coffee & Tea Show, Vancouver Convention

Centre-East, Vancouver, BC, 866.688.0504, mcronin@fulcrum.ca, www.coffeeteashow.ca Oct. 14-15 2009 Canadian Regional Barista Championships, Vancouver Convention Centre-East, Vancouver, BC,

www.canadianbaristaacademy.com, 416.784.5210 Oct. 15-16 Q Grader Prep Class, Coffee Solutions Training Facility, Hopedale,

Ma, www.coffeesolutions.net, 508.422.9233 Oct. 19-23 Q Grader Certification, Coffee Solutions Training Facility, Hopedale, MA, www.coffeeinstitute.org/q_grader_program.asp,

rob@coffeesolutions.net, 508.422.9233, ext. 200 Oct. 20-Nov.1 Midwest Regional Barista Competition, Soulard Preservation Hall,

St. Louis, MO, www.Kaldiscoffee.com, roastmaster@kaldiscoffee.com Oct. 22 2009 CUP OF EXCELLENCE Auction/Rwanda,

www.cupofexcellence.org, 406.542.3509, susies@cupofexcellence.org Oct. 24-25 Brewing The Perfect Cup of Coffee with illycaffe, Università del

Caffè, Trieste, Italy, Boardley313@gmail.com, 201.966.3075 Oct. 26-28 NCA Fall Conference, Roosevelt Hotel, New York, NY, www.ncausa. org, 212.766.4007 Nov. 09-10 2009 Americas Food & Beverage Show, Miami Beach Convention Center, Miami, FL, www.americasfoodandbeverage.com,

jmeisel@worldtrade.org, 305.871.7910 Nov. 09-13 Q Grader Certification, Coffee Solutions Training Facility, Hopedale, MA, www.coffeeinstitute.org/q_grader_program.asp,

rob@coffeesolutions.net, 508.422.9233, ext. 200 Nov. 10-12 Specialty Coffee & Tea Convention, Al Bustan Rotana Convention Centre, Dubai, United Arab Emirates, www.coffeeandteaconvention.com Nov. 10-12 National United Arab Emirates (UAE) Barista Championship, Al Bustan Rotana Convention Centre, Dubai, United Arab Emirates, info@icedxb.com Oct. 10-14

LEEDing the Way to Sustainability – Page 14- Laura Everage reports on CBI’s and Probat Burns efforts to build a sustainable roasting facility at the new Coffee Bean International facility in Portland, Oregon.

TOC CoffeeTalk Calendar

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The View

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Smart Marketing – by Lisa Olson

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Middle Eastern Coffee Experts to Compete

at the Inaugural UAE Barista Championship

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Specialty Coffee Roaster Directory

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LEEDing the Way to Sustainability

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Is there any cause for alarm? – by Judy Ganes-Chase

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NCA Fall Conference listings

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YOUR LOGO In addition to printing your logo on our products, we also offer a wide selection of designs to choose from in our co-branding program.

• Select a design • Send us your logo • Place your order • Product ships in 7-10 business days Co-Branding Made Easy

Library created through raffle held at SCAA 2003.

Jinotega, Nicaragua

Cup for Education’s mission is to help poor, rural coffee communities around the world build schools within their communities, and assist in providing them with teachers and the basic tools needed to educate the future generations of coffee farmers.

1-2 week turnaround 72 piece minimum $50 setup

Remember those back to school adventures shopping for your new loose-leaf or spiral notebook, the perfect pencil case, or the coolest book covers? In in these rural communities there are no pencils to put in those cases, nor books to cover. The children in these areas do not have the basics. With our help though, they can have the materials they need to study hard, create a better future, improve their coffees, their lives, and their countries.

About Our Products

A little goes a long way in these countries. For $1,900 you can sponsor a teacher for an entire year in Nicaragua. You can put a roof on a school for $500. Imagine how many pencils $25 can buy. Books cost money, and many of the schools do not supply them to the students. These are just some of the ways your donations can help.

Please join in our cause of improving the educational situation of our partners in this wonderful industry of coffee. As we send our kids off to school with their backpacks weighted down with books after downing our morning java, let’s give a thought to who picked the beans, processed them, and helped create that wonderful brew.

Our products are constructed using an 18/8 stainless steel, and each piece is printed domestically with lead-free inks.

Cup for Education is a non-profit organization with 503(C) tax-exempt status.

100% of all donations go to our projects.

Vessel Drinkware by Katri Inc.

Donations can be sent to: Students at the Solidarity School in “Los Alpes” Jinotega, Nicaragua

Cup For Education P.O. Box 140706 Staten Island, NY 10314

www.vesseldrinkware.com

The teacher on the right was sponsored by Coffee Holding Company (Brooklyn, NY) through a Cup for Education project

sales@vesseldrinkware.com

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(206) 763-0366

(877) 876-8282

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The View

One of the truly magical elements of being CoffeeTalk is our immediacy. We are able to react to news happening in the coffee world, and include it in the print magazine up to 24 hours before going on press. We can even shout ‘hold the presses’ if we need to include something extraordinary. (Although that is awesomely expensive) I am writing this editorial piece on Friday, we are in pre-press on Saturday, on the presses on Monday, and in the mail on Thursday. In the trade magazine universe, that turnaround is amazing.

The problem with such immediacy however is that more often than not the news typically is so tragic that it is heart wrenching to consider.

So it is today. In the daily dose over the past 3 days, we have witnessed the devastating natural disasters that have befallen the South Pacific and Southeast Asia. Thousands lay dead or dying along a band of devastation caused by earthquakes, resultant tsunami, and layered with one of the worst typhoon seasons on record. The swath of destruction arcs from American Samoa through Tonga into Sumatra and Singapore then up to Thailand, Cambodia, and Vietnam.

The string of events is cataclysmic. On September 26th, Typhoon Ketsana swept across the Philippine main island then crossed to Vietnam and Laos, leaving hundreds, possibly thousands dead, vast areas of flooding, collapse of infrastructure, and crop (including coffee) destruction.

On September 29th, an 8.3 magnitude earthquake struck about 120 miles off the coast of Samoa, the resultant damage flattened buildings and destroyed infrastructure across Samoa and American Samoa. But this was only preparing the killing fields as massive tsunami generated by the quake swept inland and sucked the living and the dead out to sea. There was no warning, the wave, traveling at 430 mph roared upon the vacation beaches of Samoa, American Samoa, and Tonga within 20 minutes of the violent earthquake.

On September 30, a 7.6 magnitude earthquake struck the Indonesian city of Padang, on Sumatra, leaving an initial count of 1100 dead and vast areas of destruction with the final toll still to be determined. Isolated towns are cut off from communication and rescue operations. The Red Cross and Red Crescent report that aerial photos suggest that there maybe be 100% destruction across much of West Sumatra and Java.

On October 1st, a second quake, measuring 6.2 on the Richter scale struck Sumatra once again, tightening the rubble already on the ground and collapsing

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more buildings already weakened. This second quake effectively stopped any hope of rescue for those still trapped beneath the rubble. The effort now is for recovery of the dead.

And now it is October 2nd. The Super Typhoon Parma is expected to make landfall on the lesser Philippine island today and then continue through Luzon.

Packing sustained winds of over 145 mph, Typhoon Parma is expected to bear extraordinary destructive power to the doorstep of people already broken by Typhoon Ketsana. The loss of life and property is anticipated to be unimaginable.

Also today, another powerful earthquake struck the island of Tongo in the South Pacific and the early estimates are that dozens have died and several hundred are still missing. This quake, measuring 7.1 on the Richter scale, was an aftershock from the Samoan quake from two days ago. As a side note, an underwater volcano is erupting off the Tonga coast since Monday morning.

So…

At this point, I am supposed to wax philosophical about a call to action to lend a hand, but I do not have a clue. The devastation is so vast and frankly, not finished. As I was preparing to write an upbeat piece on our award winners from Coffee Fest – Seattle, I was frozen by the realization that any aspirations our industry in America may have for its future is currently trivialized by the boundless destruction happening this very day, this moment, to my fellow humans on the other side of the globe. Many of us have business partners and friends in these coffeelands who at this moment are experiencing extreme personal and community tragedies.

Take a moment to raise a cup of Sumatran and contemplate your coffee’s journey and the lives of those who bring it to you.

I will announce the brilliant and innovative products we recognized at Coffee Fest next month. Thank you for your patience.

Cheers!

Kerri & Miles

HNCT, LLC, 25525 77th Ave SW Vashon, WA 98070 206.686.7378 Fax: 866.373.0392 www.coffeetalk.com

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Hospitality News does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising.

Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns.

Circulation: Hospitality News (ISSN 1084-2551) is mailed monthly (10 times per year) with combined June/July and November/December issues, also bonus mailing/ distribution for Education Guides and foodservice/hospitality and coffee conventions/shows throughout the year.

Postmaster: Send address changes to HNCT, LLC, 23712 49th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.HospNews.com.

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Middle Eastern Coffee Experts to Compete at the Inaugural UAE Barista Championship

Preliminary Round Kicks Off in Dubai, Nov. 10, with the Final Round on Nov. 12 at the Specialty Coffee & Tea Convention 2009

Professional baristas from the Middle East – all experts of the espresso machine – will compete in the first-ever National United Arab Emirates (UAE) Barista Championship. The preliminary round takes place Nov. 10 - 11, and the highly anticipated final round, Nov. 12, declares a winner at the Specialty Coffee & Tea Convention in Dubai, UAE. The winner will represent the UAE at the World Barista Championship (WBC), June 2010, in London, England.

Accredited by the World Barista Championship, the world’s biggest and premier coffee competition, the UAE Barista Championship is the first event of its kind for the region. The competition encourages and recognizes professional achievement in the art and skill of espresso beverage preparation and service. The championship event is organized by International Conferences & Exhibitions LLC, one of the Middle East’s pioneering and well respected convention management firms.

“It’s thrilling to watch as the barista profession continues to gain much-deserved recognition at all corners of the globe,” said Ric Rhinehart, executive director of the Specialty Coffee Association of America. “The UAE Barista Championship will certainly elevate the role of the barista even further, as these competitors share their expertise, knowledge and passion for specialty coffee.”

During the event, challengers will prepare and serve 12 coffee drinks – four espressos, four cappuccinos and four original signature drinks of their own creation – all within a 15-minute timeframe. Seven WBC-certified judges, including four

Smart Marketing

by Lisa Olsen

Customers Spending Habits Are Changing, Are You Ready?

Our current recession will go down in the record books as one of those social phenomenons that will have a lasting change on consumer behavior. Much like other social phenomenon (war, threats to national security, weather disasters, etc.), serious recessions are known for forcing us to rethink what really is important to us and our spending habits.

London ad agency M&C Saatchi’s study “Reacting to Recession” found eight consumer typologies with distinct approaches to spending, economizing, and applied coping strategies. As you review these eight, think about where your customers land (and you might see yourself in there too).

Crash Dieters (26%) – The largest group of the eight are heavy cash-oriented shoppers who aim to shed the fat from their weekly budget by cutting out all non-essential spending until things improve. Go after this group with a promotion on the basics like, “You still need breakfast on the run, right?”). They will also respond to “we’re in this together” promotional messages.

Abstainers (15%) – Will tend to postponing big purchases or at least postpone paying for these lifestyle products. You will capture their attention with buy nowpay-later, 0 down, pay nothing until 2010 type of offers.

Scrimpers (13%) – Reluctant to sacrifice they are looking to save but want to maintain their lifestyle. They will trade down (try a private labels over brands)

sensory judges, two technical judges and one head judge, will evaluate each of the contenders. Judges will focus on station cleanliness, taste, beverage presentation, technical skills and total impression.

The 2010 UAE Barista Champion receives the highest national honor for a barista, a personalized tamp, and a multiday trip from Dubai to the World Barista Championship in London, June 2010.

The National UAE Barista Championship is one major highlight of the Specialty Coffee & Tea Convention 2009, which will feature numerous global companies, all showcasing the latest products, equipment and trends in the specialty coffee and tea industry. The Specialty Coffee & Tea Convention 2009 takes place Nov. 10 - 12 in Dubai, and is expected to draw the largest gathering of coffee and tea traders, consumers and professionals from the Middle East and other international markets. The convention includes a focused exhibition, a high-profile conference, targeted educational sessions and workshops, and a wide range of opportunities for networking, business sourcing and market intelligence.

Details about the Specialty Coffee & Tea Convention and a copy of the UAE Barista Championship Application form can be found at www. coffeeandteaconvention.com. To request a conference brochure or to submit a completed application for the UAE Barista Championship, e-mail info@icedxb.com. CT

rather than cut out all together. Add private label ingredients to their specialty beverage, offer to save them a few pennies and they will give it a try rather than go without.

Justifiers (12%) – They need to justify their purchased to themselves. Given the current economic climate they know they need to curtail spending and are looking for you to give them a reason. You will get their attention with limited time offers, new models, or value-added deals.

Treaters (12%) – These people like to treat themselves; recession or not. However, they know that recessionary times call for cutting back so they will reward their frugal behavior with regular smaller treats. Businesses can get their attention by cross-selling their own products and/or teaming with another business. For instance, Treaters will perk up if you suggest a cross coupon for take-out and a movie replacing their usual dinner-and-a-movie.

Balancers (9%) – They prefer to sacrifice rather than compromise on their quality of life but also recognize the need to balance their budgets accordingly. Their approach is to rob Peter to pay Paul.

Ostriches (9%) – You guessed it, this group keeps spending normally. They’re typically younger and have never really experienced a true downturn. They are great for your bottom line in the long run and will keep charging up those credit cards. Eventually, they will have to raise their heads and switch to one of the other strategies to lower their spending as the crisis catches up to them.

Vultures (4%) – These are the hard and fast bargain hunters just waiting for hardship of others to allow them to make a killing. These consumers love a good economic crash and are cashing in. They are looking for liquidations, going out of business, etc. and eyeing the property market.

Where do most of your customers fall? What strategy can you leverage to capture their attention? Chances are you’ll want to leverage several strategies.

Maybe not all at once but try a few out and track your results. Customers are going to respond to shifts in the economy based on instinct and personality and their not going to walk in one day and tell you about it. It is your job to be paying attention and watch for signs that their attitudes and habits are changing so you can respond with offerings that are relevant and motivating to them. CT Lisa Olson is the President of Smart Marketing, Inc. Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com.

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October 2009

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Specialty Coffee Roasters AK AK AL AL AL AR AR AR AR AZ AZ AZ AZ AZ AZ AZ AZ AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CT CT CT DE FL FL FL FL FL FL FL FL FL

Homer K Bay Caffe' Roasting Company, LLC. 907.299.0880 Juneau Heritage Coffee Co. 800.478.5282 Birmingham O'Henry's Coffee Roasting Co. 205-945-8970 Birmingham Royal Cup Coffee Roasters 800.366.5836 Birmingham Treasure Cup Coffee Roasters 205.444.1446 Bentonville Kennedy Coffee Roasting Company 479.464.9015 Fort Smith Fresh BeanZ Coffee 479.452.2404 Fort Smith Silver Joe's Coffee Company 866.558.6333 Rose Bud RoZark Hills Coffee Roasterie, Inc. 501.556.5808 Gilbert Blue Otter Coffee 312.327.1970 Scottsdale Coffee Roasters of Arizona 480.948.1419 Scottsdale Village Coffee Roastery 480.905.0881 Scottsdale Volcanic Red Coffees 480.922.3674 Tempe Cortez Coffee Roasters 800.992.6782 Tempe Lost Dutchman Coffee Roasters 623.217.1304 Tempe Momentto Coffee Roasting Company 480.948.8501 Tucson Arbuckle Coffee Roasters 800.533.8278 Tucson Roaster X 520.791.0400 Alhambra La Mill Coffee Specialists 606.202.0100 Aptos Surf City Coffee Company 831-685-8614 Canoga Park Rocky Roaster 818.347.1378 Ceres Chatz Roasting Co 209.541.1100 Ceres Chatz Roasting Company 800.792.6333 Chula Vista West Coast Coffee Roasters 619.424.7881 Corona TurkishCoffeeWorld.com 949.419.6207 Coronado, Blue Bridge Coffee 619.435.5300 Davis Java Detour 530.756.8020 El Cajon Ponderosa Roasting Maintenance & Manufacturing 619.590.3600 El Cajon Renegade Roaster Design Group 619.590.3600 Emeryville Peet's Coffee & Tea 510.594.2100 Emeryville Wild Card Roasters 800.328.1178 Eureka Humboldt Bay Coffee Co 800.787.5282 Fairfield Far East Asian Trading Co., LTD 707.425.3488 Fremont Sujus Coffee & Tea 510.742.8880 Hartford Conneticutt Espresso 860.808.9581 Hayward CAFFE' CULINAIRE-Java Roasteries, Inc 510.783.1010 Irvine Danesi Caffe USA Inc. 646.742.9798 Irvine Halo Brand 949.551.2588 La Jolla Bird Rock Coffee Roasters 858.551.1707 Long Beach It's A Grind Coffee Franchise, LLC 562.594.5600 Los Angeles Groundwork Coffee Co. 323.930.3910 Los Angeles Mocha Kiss Coffee 323.512.9800 Los Angeles The Coffee Bean & Tea Leaf 800.832.5323 Menlo Park Josuma Coffee Company 650.366.5453 Mentone Inland Empire Coffee Company 909.794.2255 Murrieta Cafe Bravo Coffee Roasting Co. 951.691.5420 Murrieta Java Kai 866.528.2524 Newport Beach Kean Coffee 949.642.5326 Oakland Bartlett Coffee Company 510.697.1234 Oakland Mr. Espresso 510.287.5200 Oakland Scarlet City Roasting 510.708.1402 Pasadena Jones Coffee Roasters 626.564.9488 Pasadena Jones Coffee Roasters 800.729.8114 Redwood City CoffeeTec Roastery Development 650.556.1333 Richmond Catahoula Coffee Company & Roastery 510.235.0525 Rocklin Vaneli's 866.482.6354 Sacramento Java City 877.528.2289 Saint Helena Napa Valley Coffee Roasting Company, Inc 707.286.4062 San Diego Caffe Calabria 619.683.7787 San Diego Java Jones CoffeeHouse 619.696.5007 San Francisco Coffee Magic/Cup at a Time 415.587.5187 San Francisco House of Coffee 415.681.9363 San Jose Barefoot Coffee Works 408.293.7200 San Jose Willow Tree Coffees 408.472.7086 San Rafael Equator Estate Coffees & Teas, Inc. 800.809.7687 Santa Cruz Pacific Espresso 831.429.1920 Santa Fe Springs Apffels Coffee Co. 800.443.2252 South San Francisco, Mountanos Brothers Coffee Co. 800.624.7031 South San Francisco, Mountanos Brothers Coffee Co./Lindsay's Teas 800.624.7031 Vernon F. GaviÒa & Sons, Inc. 800.428.4627 Walnut Creek Pacific Bay Coffee Co. & Micro-Roastery 925.939.3908 Buena Vista Buena Vista Roastery/Bongo Billy's Coffees 719.395.4991 Colorado Springs Buy Well International 877.294.6246 Colorado Springs Silk Road Trading Company 719.243.3372 Denver Cafe Novo Coffee Roasters, LLC 303.295.7678 Denver Dazbog Coffee Company 303.892.9999 Denver Gourmet Reserve LLC 720.849.3213 Denver ink! Coffee 877.223.3465 Denver Kaladi Coffee 720.570.2166 Denver The Great American Coffee Company 303.922.4383 Denver Visionary Gourmet Coffee 303.242.5639 Durango Durango Coffee Company 800.748.2275 Englewood Mountain State Golden Roast, LLC 303.868.4454 Inglewood Elevation Coffee Traders 303.922.3104 Minturn Vail Mountain Coffee & Tea 970.827.4008 Pueblo Solar Roast 719-544-2008 Hartford Baronet Coffee Inc. 860.527.7253 New Haven One World Coffee & Tea 203.376.1589 Stamford Raus Coffee Co 203.820.9434 Delaware City Delaware City Coffee Company 302.832.3303 Boca Raton Baby Cakes, LLC 954.464.8283 Cape Coral Java D'Oro Gourmet Coffee Roasters 800.381.1752 Clearwater Cinnamon Bay Coffee Roastery 727.466.9200 Cocoa Beach Wahoo Coffee Co 321.799.2464 Coral Gables Cafe Bom Dia 888.470.8010 Deerfield Beach Boca Java 954.949.2019 Doral El Injerto 305.594.7675 Fort Lauderdale Javalution Coffee Company, Inc. 800.260.6114 Hialeah Cafe Supremo 305.820.5520

FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL GA GA GA GA GA GA GA GA GA GA GA GA GA GA GA HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI IA IA IA IA IA ID IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IN IN IN IN IN IN KS KS KS KY LA LA LA LA LA LA LA MA MA MA MA MA MA MA MA MD MD MD

Key West Melbourne Miami Miami Miami Oviedo Port Charlotte Santa Rosa Beach Sarasota st petersburg Tampa Tampa Tampa Tampa Winter Park Yulee Americus Athens Atlanta Atlanta Atlanta Atlanta Atlanta, Cleveland Marietta Roswell Senoia Senoia Smyrna Smyrna Tucker Capt. Cook Captain Cook Captain Cook Captain Cook Holualoa Honolulu Island of Hawaii Kahului, Maui Kailua-Kona Kailua-Kona Kalaheo Kauai Kealakekua Kealakekua, Kona Kihei Mountain View Cedar Rapids Des Moines Des Moines Hiawatha Urbandale Coeur d' Alene Belleville Bourbonnais Chicago Chicago Chicago Chicago Deer Park Downers Grove Elgin Hanover Huntley Loves Park North Chicago Plainfield Schiller Park Spring Grove Washington Woodridge Greencastle, Indianapolis Indianapolis Indianapolis Indianapolis Muncie Shawnee Topeka Topeka Louisville Covington Kenner Metairie New Orleans Port Allen Shreveport Shreveport Acton Canton Malden Northampton Northborough Sommerville West Bridgewater West Bridgewater Annapolis Baltimore Crofton

305.744.9866 Baby's Place Coffee Bar, Inc. Corsair Coffee Corp.

316.941.9995 Cafe Don Pablo 305.249.5628 Colonial Coffee Roasters, Inc. 305.634.1843 Natura Products USA Inc. 305.853.8738 Geisha Coffee Roaster 407.491.4757 Mrs. McDougalls Roasting House LLC 941.276.0381 Amavida Coffee and Trading Company 850.376.1650 Latitude 23.5 Coffee & Tea 877.260.9212 Kahwa Coffee Roasting 727-388-1340 Bay Coffee & Tea Company 813.735.3970 Buddy Brew Coffee 813.263.0990 Javamo Coffees Inc. 877.282.7066 Joffrey's Coffee & Tea 813.250.0404 Elite Gourmet Coffee 407.571.1000 Nuanz Coffee Roasters & Tea Merchants 904.225.7272 Cafe Campesino, Inc. 888.532.4728 Jittery Joe's Roasting Company 229.848.7760 Atlanta Coffee Roasters 404.636.1038 Beanealogy 678.296.1770 Partners Coffee Company 404.344.5282 The Buckhead Coffee Company 866.407.3090 J. Martinez & Company - Coffee Merchants 800.642.5282 JumpinGoat Coffee Roasters 706.219.1820 Rona Inc 770.421.9600 Viazza Coffee 770.664.5176 Coffee By David 770.599.1932 Jungljava Coffee Co. 678.463.7836 Atlanta Coffee Supply Group 404.799.7774 Lakehouse Coffee 404.799.7774 BlackGold Coffee Company 678.315.5717 Captain Cook Coffee Co 808.322.3501 Fike Farms 808.328.2265 Koa Coffee Plantation 808.328.8803 Makahiki Farms 800.896.0350 Buddha's Cup 808.322.6712 Kimo Bean Coffee Company 808.848.5191 Greenwell Farms 888.592.5662 Maui Coffee Roasters 808.877.7780 Hula Bean Coffee Inc. 808.329.6152 Kona Brothers Coffee Roasting Inc. 808.331.0800 Kauai Roastery 808.338.9899 Kauai Coffee Co. 808.335.3440 Greenwell Farms Inc. 808.323.2862 Kona Joe Coffee LLC 808.322.2100 Hawaiian Royal Trading 800.311.1818 Hilo Coffee Mill 808.968.1333 L & L Coffee Company 319.361.4787 Coffee Concern Inc.DBA: Zanzibar's Coffee Adventure 515.244.7694 US Roasterie 515.243.8805 Roasters Coffee House 319.393.6001 Friedrichs Coffee 888.612.5050 Cafe Avion 877.432.7890 Oregon Trail Roasting Company 618.416.0402 Moon Monkey Coffee Company 815.304.1922 Intelligentsia Coffee Roasters & Tea Blenders 312.563.0023 JSL SADECV 773.680.0623 La Capannina Coffee 708.453.5840 Metropolis Coffee Company 773.764.0400 HealthWise Gourmet Coffees LLC 800.984.0000 Sara Lee Foodservice 800.682.7272 Melitta SystemService USA, Inc. 888.635.4882 Coffeemaria 630.768.2043 Chicago Coffee Roastery, Inc. 847.669.1156 JavaMania Coffee Roastery Inc. 888.280.5282 Coffee Fresh, Inc. 847.578.0772 Kingdom Coffees, Inc. 815.609.6982 Fratelli Coffee Co. 847.671.7300 Coffee Masters, Inc. 800.334.6485 Just Beans Coffee Co. 309.219.2326 Sun Rich International 630.972.0306 Jameson Coffee 800.694.9559 Harvest Cafe Coffee Roasters 317.585.9162 Hubbard and Cravens Coffee Company 317.251.3198 Julian Coffee Roasters 317.247.4208 Stanton Coffee 866.280.1230 Alliance World Coffees 765.282.1004 Sunflower Coffee Roasting 913.262.2229 Cuppa Jane Coffee and Tea 877.273.5282 PT's Coffee Roasting Company 785.862.5282 john conti Coffee Co. 800.928.5282 New Orleans Coffee Works 866.766.6629 Coffee Roasters of New Orleans 248.254.3220 C.E. Colomb Co., LLC 504.304.1224 French Market Coffee 800.554.7234 Community Coffee Company, L.L.C. 225.368.3919 Jelks Coffee Company, Inc. 800.235.7361 TheArtofCoffee.org 318.347.3205 George Howell Coffee Company 978.635.9033 Dunkin' Brands 781.737.3000 New England Coffee Co 800.225.3537 Indigo Coffee Roasters 800.447.5450 Armeno Coffee Roasters 508.393.2821 Coffeelands Landmine Trust 800.325.3008 Equal Exchange 774.776.7401 Equalexchange 774.776.7400 CaffÈ Pronto Coffee Roastery 410.626.0011 Eagle Coffee Co. Inc. 410.685.5893 Chesapeake Bay Roasting Company 800.927.6885

MD MD MD ME ME MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MN MN MN MN MN MN MO MO MO MO MO MO MO MS MS MT MT MT MT MT NS NC NC NC NC NC NC NC NC NC NC NC NC NC ND ND NE NE NE NE NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NM NM NM NV NV NV NV NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY OH OH

Millersville Nottingham Rockville Freeport Rockland Ann Arbor Bay City Brooklyn Farmington Hills Flushing Grand Rapids Grand Rapids Kalamazoo Kalamazoo Lansing Livonia Nunica Okemos Plymouth Traverse City Troy Walled Lake Anoka Minneapolis Minneapolis Minneapolis Mpls Waconia Kansas City Kansas City Kansas City Raytown St Louis St. Louis St. Louis Canton Oxford Billings Great Falls Kalispell West Yellowstone Whitefish Wolfville Aberdeen Asheville Carrboro Charlotte Concord Durham Greensboro Hampstead Raleigh Raleigh Raleigh Raleigh Waynesville Park River Westhope, Bellevue Omaha Omaha Omaha Bricktown Deptford Forked River Hammonton Jersey City Lambertville Manalapan Maywood Mickelton Millville Pennsauken Stirling Toms River Albuquerque Red River Santa Fe Las Vegas Minden Reno Reno Binghamton Bowmansville Brooklyn Brooklyn Buffalo Flushing Ithaca Kingston Long Island City New York New York New York Penn Yan Syracuse Tarrytown Troy Water Mill Webster Yonkers Akron Berea

The Cosmic Bean Coffee Company Keffa Coffee LLC Mayorga Coffee Roasters, Inc. Freeport Coffee Roasting Rock City Coffee Roasters Zingerman's Coffee Co. The Harvest Coffeehouse & Beanery The Evelyn Bay Coffee Company Chazzano Corp The Coffee Beanery Grand Rapids Coffee Roasters Schuil Coffee Gull Lake Coffee Roasting Water Street Coffee Joint Paramount Coffee Company Perk & Brew Corp Magnum Coffee Roastery The Coffee Barrel Coffee Express Co. Higher Grounds Trading Co. Enchantment Coffee Java Master Paradise Roasters Caribou Coffee Company, Inc. Dunn Bros Coffee Quarry Coffee Microroasters B & W Specialty Coffee Co. Specialtyjava.Com Broadway CafÈ & Roasting Parisi Artisan Roasters The Roasterie, inc.

Puddin' Head Coffee Mississippi Mud Coffee Roasters Chauvin Coffee Corp.

Ronnoco Coffee Co. The Mississippi Coffee Company High Point Coffee Distribution, LLC City Brew Coffee & Cool River Roasters Morning Light Coffee Fieldheads Coffee Company Morning Glory Coffee & Tea inc.

Montana Coffee Traders Just Us! Coffee Roasters Co- Op Cactus Creek Coffee Roaster Asheville Coffee Roasters Carrboro Coffee Company Dilworth Coffee S&D Coffee Inc Counter Culture Coffee, Inc. Carolina Coffee Roasting Company Java Estate Roastery, Inc. 8th Sin Coffee Company Falls River Coffee Larry's Beans Inc. Tradewinds Coffee Co., Inc. Panacea Coffeehouse, CafÈ & Roastery Java Fix MoJo Roast, Inc. Coffeehouse in a Box LaRue Coffee Scooter's Coffeehouse Urekacoffee.com Corim Coffee Talk N' Coffee Davan Espresso, Inc. Pratts Hill of Beans Kobricks Coffee Co. Rojo's Roastery Caffe-Amante Moon Doggie Coffee Roasters Crescent Moon Coffee & Tea Kaffe Magnum Opus, Inc. Lacas Coffee Co World Of Coffee Wien & Bald Coffee Farms Red Rock Roasters Red River Roasters Zulu Brew SlimCafe coffee corp Alpen Sierra Coffee Roasting Company Agtron, Inc. Wood-Fire Roasted Coffee Co. Java Joe's Roasting Co., Inc. Parkside Coffee CafÈ La Semeuse Gillies Coffee Co. S. J. McCullagh, Inc. Ch Group Corp gimme! coffee Monkey Joe Roasting Co. Inc. White Coffee Corp.

Colombian Coffee Federation, Inc. LavAzza Nespresso Keuka Lake Coffee Roasters / JAVA-GOURMET Cafe Kubal Coffee Roasters Coffee Labs Roasters Grafton Hills Coffee Roasters, Inc. Hampton Coffee Company Joe Bean Coffee Roasters Barrie House Coffee & Tea Angel Falls Coffee Company Red Cedar Coffee Co., LLC

410.370.1782 410.369.8997 877.526.3322 207.329.2964 207.594.5688 734.929.6060 989.893.0872 517.592.4774 248.254.3220 888.385.2326 616.308.7753 616.956.6815 269.720.3878 269.373.2840 800.968.1222 734.722.0580 616.837.0333 517.349.3888 734.459.4900 877.825.2262 734.945.4037 248.669.1060 877.229.6336 888.227.4268 612.334.9746 612.728.7208 800.331.2534 952.442.3267 816.531.2432 816.455.4188 816.931.4000 816.868.5581 314.369.0432 800.455.5282 800.428.2287 888.600.4811 662.791.9791 888.545.4675 800.290.8443 406.249.5775 406.646.7061 800.345.5282 902.542.7474 910.944.1543 828.253.5282 919.968.4760 704.554.7111 800.933.2210 888.238.5282 800.457.2556 800.573.5282 919.832.8898 919.866.2128 919.828.1234 800.457.0406 828.400.8129 701.284.6707 701.245.8080 402.359.3629 800.658.4498 866.863.7266 402.330.6368 732.840.1670 800.597.2326 609.693.8822 609.287.0865 201.656.6313 609.397.0040 732.984.1330 201.556.0111 856.832.0626 800.652.5282 856.910.8662 908.647.1218 848.333.9241 800.873.9793 713.249.1613 505.310.0929 877.546.2233 800.531.1405 775.850.4600 775.856.2033 607.348.0444 716.681.3078 718.387.9696 718.499.7766 716.856.3473 718.762.3479 607.273.0111 845.331.4598 800.221.0140 212.421.8300 800.466.3287 800.566.0571 888.478.2739 315.278.2812 914.332.1479 518.686.3336 631.726.2633 585.265.4388 800.876.2233 330.376.5282 440.260.7509

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...continued from page 10 OH OH OH OH OH OH OH OH OH OH OH OH OH OK OK OK OK ON ON ON ON OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR PA PA PA PA PA PA RI RI SC SC SC SC SC

Bowling Green Cleveland Columbus Columbus Columbus Kettering Lakewood Lancaster Malvern Mechanicsburg Sylvania Toledo Westlake Edmond Oklahoma City Oklahoma City Tulsa Brampton Oakville Toronto Windsor Albany Ashland Bandon Hillsboro Joseph Newberg North Plains Portland Portland Portland Portland Portland Portland Portland Portland Stayton Cranberry Township Lebanon Manchester Upper Black Eddy West Chester Wynnewood Providence West Greenwich Blythewood Charleston Columbia Columbia Ravenel

Grounds for Thought Solstice Coffee Roasters Crimson Cup Coffee & Tea Stauf's Coffee Roasters/Cup O' Joe Thatchers Coffee Roasters The Fine Grind Joe Mud Coffee Consulting Chief Cooker Rosta's Roast Hemisphere Coffee Roasters Drake's Fine Coffee Roasting Flying Rhino Coffee & Chocolate Windward Coffee Co. Urban Coffee Neighbors Coffee US Roaster Corp./Roasters Exchange Topeca Abruzzo Italian Imports Reunion Island Coffee Club Coffee Colonial Coffee Co. Limited Allann Bros. Coffee Co., Inc. Noble Coffee Roasting Rayjen Coffee Company Longbottom Coffee and Tea Motley Brew Coffee CompanyÆ Caravan Coffee Oregon Coffee Roaster, Inc. Boyd Coffee Company Coffee Bean International K&F Select Fine Coffees Kobos Coffee Company Nossa Familia Coffee Portland Roasting Stumptown Coffee Roasters Urban Grind Coffeehouse & Roaster Tico's Coffee Roasting Co. KivaHan Coffee East Indies Coffee & Tea Company My Coffee Guru Homestead Coffee Roasters, LLC Morning Star Coffee Quaker Coffee Co. Coffee Exchange Paravisini Coffee Company Iron Brew Coffee Co. Charleston Coffee Roasters Mac's Java Coffee Roasters Turtle Creek Coffee Island Coffee

419.354.2326 216.990.7723 888.800.9224 800.778.2837 614.593.3121 937.293.2925 216.647.6419 877.916.6537 330.863.1726 937.834.3007 419.882.0800 419.244.6100 440.734.2591 405.359.0149 800.299.9016 405.232.1223 918.398.8022 905.857.5059 800.565.5950 800.387.4367 519.966.9733 541.812.8000 541.326.1382 541.347.4065 800.288.1271 541.432.2326 503.538.7365 800.526.9940 800.545.4077 503.227.4490 800.558.7788 503.222.2302 800.525.1610 800.949.3898 503.758.2251 503.546.5919 503.999.8426 724.742.2326 717.228.2000 717.266.2487 610.982.5121 888.854.2233 610.642.0544 401.273.1198 401.623.8775 888.448.1441 843.266.7444 803.233.1368 803.419.2020 800.829.6724

SC SD TN TN TN TN TN TN TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX UT VA VA VA VA VA VA VA VA VA VA VA VA VT WA WA WA WA WA WA WA WA

Travelers Rest Rapid City Chattanooga Chattanooga Chattanooga Gatlinburg Knoxville Maryville Addison Arlington Austin Beaumont Brenham Dallas Dallas Fort Worth Helotes Houston La Grange Nacogdoches Nassau Bay San Angelo San Antonio San Antonio Spring Tyler Tyler Watauga Logan Charlottesville Hayes Lexington Luray Norfolk Orange Portsmouth Salem Spotsylvania Stuart Virginia Beach Williamsburg Waterbury Bainbridge Island Bainbridge Island Bellevue Bellingham Bellingham Burlington Camano Island Cle Elum

Leopard Forest Coffee Co. Inc. 864.834.5500 Bully Blends Coffee & Tea Shop 605.342.3559 Chattanooga Coffee Company 423.266.2323 Greyfriar's Coffee, Rarecoffee.com 423.648.9267 Stone Cup Roasting 888.698.4404 Coffee and Company 865.430.4280 Goodson Bros Coffee Company, Inc. 800.737.1519 Vienna Coffee Company 865.681.0517 Addison Coffee Roasters 972.404.1145 Mawker Coffee 469.569.6718 Kohana Coffee 512.904.1174 Texas Coffee Co. 409.835.3434 Independence Coffee Co. 979.836.3322 Globex America 214.353.0328 La Creme Coffee & Tea 877.493.2326 Rodak's Custom Roasted Coffee 817.924.6821 877.646.2358 California Coffee Roasters Cafe d'Vine 281.980.6643 The Roastaurant 979.702.1435 Java Jacks Coffee House 936.560.3975 J.J.'s Beans 281.685.1095 DeCoty Coffee Co. 800.588.8001 Aspen Beverage Group 210.684.6363 San Antonio Coffee Roasters 210.308.8882 Cuvee Coffee Roasting Company 866.688.6608 Coffee City USA 888.583.9526 Distant Lands Coffee Roaster 800.346.5459 Indian Springs Java Roasters 817.584.1944 Caffe Ibis Coffee Roasting Co 888.740.4777 Shenandoah Joe Coffee Roasters & Espresso Bar 434.295.4563 Coastal Caffeine 757.342.0821 Lexington Coffee Roasting Co. 800.322.6505 Kiariz Coffee Source 540.743.3280 First Colony Coffee & Tea 800.446.8555 Orange Roaster 866.739.5282 Massimo Zanetti Beverage USA, Inc 757.215.7366 Nova Roast 540.239.2459 Blackstone Coffee Co 540.710.7577 Honduras Coffee Company 877.466.3872 CC Beans 757.254.1857 Williamsburg Coffee & Tea 757.565.1400 Green Mountain Coffee Roasters 800.545.2326 Fogwoman Coffee 206.855.9061 Storyville Coffee Company 206.622.0490 Attibassi 425.319.9393 Moka Joe 360.714.1953 Onyx Coffee 360.739.3775 Fidalgo Bay Coffee 800.310.5540 Camano Island Coffee Roasters 360.387.7493 Pioneer Coffee Roasting Company 509.674.4100

WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WI WI WI WI WI WI WI WI WI WV WV WY WY

Des moines Lynnwood Maple Valley Mt. Vernon Olympia Olympia Olympia Puyallup Renton Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Shoreline Shoreline Shoreline Snohomish Spokane Spokane Sumner Tacoma Tumwater Vashon Woodinville Appleton Elmwood Green Bay Madison Madison Milwaukee Onalaska Pepin Sturgeon Bay Ellenboro Summit Point Jackson Hole Sheridan

Washington's Best Coffee Silver Cup Coffee Java! Java! Coffee Co. La Crema Roasting Company Batdorf & Bronson Coffee Roasters King Coffee Ltd Mud Bay Coffee Company Endicott Coffee Roasters Java Trading Co. Caffe D'Arte Caffe Luca Coffee Roasters Caffe Umbria, Inc. Fonte' Coffee Roaster Pura Vida Coffee Seattle's Best Coffee - Corporate Sleepless Coffee Corp Sound Provisions, Inc Starbucks Coffee Co* Tully's Coffee Zoka Coffee Roaster Giday's Coffee Seattle Gourmet Coffee Soft Coffee Lowery & Co. Inc. Craven's Coffee Company Thomas Hammer Coffee Roasters Dillanos Coffee Roasters Valhalla Coffee Co. Dominic's Coffee Co. The Vashon Island Coffee Roaster Isle Of Granelli Jacques Cafe Highland Hollow Coffee and Tea La Java a Roasting House Ancora Coffee Roasters, Inc. Johnson Brothers Coffee Roasters, Inc Alterra Coffee Roasters, Inc. Coulee Coffee Roastery Great River Roasters Door County Coffee & Tea Co. Happy Trails Cafe The Black Dog Coffee Company Great Northern Coffee Co., Inc. roast!

800.332.0678 800.311.7275 425.432.2184 360.333.1035 800.955.5282 360.943.2646 360.754.6222 888.520.2326 425.917.2920 800.999.5334 206.575.2720 206.762.5300 888.783.6683 877.469.1431 206.318.6996 866.304.2326 425.368.2959 206.447.1575 206.233.2070 866.965.2669 206.407.4163 206.417.5599 800.428.2637 360.668.4545 800.214.2326 509.535.4806 800.234.5282 253.752.7178 866.759.9036 206.463.9800 425.487.6824 920.707.4896 715.639.3409 920.662.0500 608.255.2900 608.256.5282 414.273.3747 608.386.5575 800.984.5282 800.856.6613 304.869.3635 304.724.9040 800.216.5323 307.752.7779

One little bird, Lots of big flavors.

The super Sweetbird range, now available in the US, includes 33 delicious syrups for flavoring coffees, sodas or milkshakes (whichever tickles your fancy), ice-blended smoothies and rich mocha sauces.

He even has a lovely range of little bottled 100% fruit smoothies that only need to go in the fridge before you serve them. Now isn’t that nice to know.

The best thing of all is that all Sweetbird products are free from artificial coloring, flavors and preservatives, and approved for vegetarians and vegans*.

All this, together with some rather splendid point of sale material; we hope you’ll make him feel welcome.

Call us to find out more!

T 866-575-6901 F 800-285-8175 E sales@heysweetbird.com W www.heysweetbird.com Be sure to mention CoffeeTalk! *apart from the white chocolate and caramel sauces, which have milk in them.

CoffeeTalk October.indd 1

16/9/09 9:20:42 am

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October 2009

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Sustainability 14

October 2009

CoffeeTalk

LEEDing the Way to Sustainability

CBI and Probat Burns Partner for Environmental Success

By Laura Everage

For the past two decades, the specialty coffee industry has placed environmental and social initiatives in the forefront. By investing in building partnerships with farmers, through direct trade and certification programs, specialty coffee buyers have helped set the stage for future success.

Not settling on its laurels, the industry continues to invest in finding new ways to “meet the needs of the present without compromising the ability of future generations to meet their needs.” (The Brundtland Commission 1987). Moreover, they are doing so by designing new facilities that are as eco-friendly as possible.

“As the green building and green business movements have found traction over the past few years, it has probably resonated sooner and louder in the specialty coffee industry than most others,” explains Bruce Mullins, vice president of coffee culture for Portland-based Coffee Bean International (CBI), who is confident that the industry will continue to examine new ways to meet sustainability initiatives.

This is exactly what CBI did when making the decision to pursue LEED certification for the company’s newly opened roasting facility in Portland. “It represents our goal to build a sustainably healthy and profitable specialty coffee business that will grow and thrive for generations to come,” says Mullins.

LEED, Leadership in Energy and Environmental Design, is an internationally recognized green building certification system, developed by the U.S. Green Building Council (USGBC), which provides third-party verification that a building or community was designed and build using strategies aimed at improving performance in a variety of ways including energy savings, water efficiency, CO2 emissions reduction, improved environmental quality and stewardship of resources and sensitivity to their impacts.

CBI’s new 125,000-square-foot roasting facility in Portland is one of only three coffee roasting facilities in the U.S. to receive LEED Certification, including Peet’s Coffee & Tea’s new California plant and the South Carolina Starbuck’s facility.

“CBI decided it was important enough for us individually and as an organization, to pursue LEED certification for our facility. It was not a single step towards better environmental stewardship, but one of many steps we have taken, and will continue to take.”

The project did not come without challenges, but according the Mullins, it has been worthwhile. “You need to partner with people who know what they’re doing,” explains Mullins.

“Since LEED is issued retroactively after a project is done and the plans and paperwork are submitted to the USGBC, there are no guarantees that someone’s project will get LEED certified.”

In creating the project, CBI and the architects of the project examined specific points within the areas of site selection, materials and resources in construction, work environment, on-going us of water, on-going use of energy and innovation and design – all with an eye towards sustainability. In the end, CBI’s new facility reached many LEED benchmarks including utilizing a repurposed existing building, using regionally-sourced building materials; using low VOC paints, adhesives, materials and carpets; and focusing on fixturing that exceeds code and uses 30% less water than conventional fixtures.

In addition to the facility, CBI’s role as a leading roaster for the specialty coffee industry, led the company to implement green roasting initiatives as an essential element of the project. Working in conjunction with Probat Burns, CBI sought to lower emissions from the process.

“There is pollution at every step of the roasting process,” explains Karl Schmidt, president of Probat Burns. “Roasters should consider emissions controls, carbon

impact and energy costs when considering whether green roasting is something for their company.”

CBI uses 100 percent Probat Burns roasting equipment in the new facility, ranging from the largest production roaster to our small sample roaster. “Probat Burns advised us on selecting the right matrix of batch roasters needed for our business,” explains Mullins, “and set them up to work with the RTO’s (regenerative thermal oxidizer) emissions cleaning technology that we separately purchased, which has allowed us to reduce our use of natural gas by 80% per pound roasted versus the amount consumed within we used traditional afterburner technology.”

He adds, “This represents ongoing savings of tens of thousands of dollars monthly.”

Adding to these savings, the company receives tax and grant incentives from the state of Oregon equaling approximately $500,000.

Probat Burns has contributed significantly to the movement towards greener roasting alternatives. The company offers multiple solutions for the treatment of exhaust air, enabling roasters to meet the demands of environmental regulations.

For instance, the reengineered Saturn 4000 is representative of the company’s efforts to meet the growing demand for environmentally friendly roasting equipment, and is the newest model of the centrifugal roaster series. Designed with a green coffee processing capacity of 4,000 kilograms per hour, the burner incorporated with the roaster makes long hot air piping redundant, minimizing energy losses. The Saturn 4000 includes in its standard package a low temperature catalyzer that further significant lowers the energy consumption when destructing pollutants from the roaster exhaust. Probat Burns also offers RTO and FRTO (FRTO – Flameless Regenerative Thermal Oxidation) systems that not only reduce lowers energy consumption further, but also greatly reduces the generation of NOx. While the choice of roasting equipment was only one component in CBI’s efforts to build a more environmentally friendly facility, it was an important one, considering the volume the company roasts. Further, it illustrates CBI’s commitment to sustainability.

“I am confident and hopeful that other roasters are considering LEED certification for their facilities, but I don’t think that formal LEED recognition will become a strong movement,” explains Mulllins, “There remains, however, a movement within the specialty coffee to improve our individual and collective environment by doing more business recycling, composting, upgrading to more energy efficient machinery and practices.”

With that in mind, Mullins suggests, “Even if you can’t make your roasting facility LEED certified today, almost everyone is doing what they can to evolve their businesses toward being green.

Making the investment in the environment will take time and money, but a business mentality that focuses on the future, as opposed to here-and-now profits, will be more sustainable in the long run.

That is the sentiment at CBI, as many of the investment dollars for LEED will be recaptured through things such as energy savings over the life of the facility.

“However,” Mullins adds, “the primary return to CBI will be through knowing that we and our customers are doing what we can to positively impact the planet while doing what we love – with is roasting some of the best coffees on the planet. CT

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CoffeeTalk

October 2009

Doña Aida and her husband participate in a chicken-raising project through Coffee Kids partner ICSUR in Chiapas, Mexico.

Coffee Kids has been helping coffee-farming families create more sustainable communities for more than 20 years.

But we can’t do it without your support.

Find out how you can support projects in microcredit, education, health awareness and food security – visit www.coffeekids.org or call 505-820-1443 for details.

www.coffeekids.org 505-820-1443 www.CoffeeTalk.com

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Judy Ganes

than worrying about upcoming shortfalls. Market psychology is a major factor in determining price direction. Furthermore, the run-up in prices differentially as a result of the poor Colombian crop as well as disappointing outcomes from Central

Is There Any Cause for Alarm?

America, helped to rebalance the market with the gaping price differential between particular growths forcing users to turn to more affordable alternatives; pushing demand to shift at least temporarily downstream, where supplies of coffee were more ample.

Due to its sheer size of its crops relative to other producers, Brazil will continue

to have the greatest influence on price going forward. The 2009-10 crop was estimated by the USDA at 43.5 million bags and this should be within ballpark range of actual production. For an off-year in the production cycle, this was the first time Brazil harvested more than 40 million bags. However, what needs to always be

By Judith Ganes-Chase, President, J Ganes Consulting, LLC

factored in is where production is relative to demand for that coffee and with both

www.jganesconsulting.com

domestic and international use of Brazilian coffee on the rise, this coffee should be readily absorbed by the market, even after a fairly large 2008-09 crop.

Global coffee supplies have been shrinking on an ongoing basis for the better

While the 2009-10 global balance may not be as troublesome as it could have

part of this decade. On multiple occasions it has been feared that if there was any

been, world stocks will indeed be reduced even further this year, leaving the market

production problems, a severe coffee shortage could result and send prices sharply

still with little cushion in the event of other production difficulties. As tight as the

higher. By 2009-10, it was expected that just based on the normal cyclical pattern

balance may become by season end, traders were less anxious about the situation

of production alone, the gap between world supply and use would be so great

on the belief that any tightness would be rather temporary, with expectations

that world stocks would slip to historic lows as measured against demand, and a

that Brazil would be harvesting a massive crop in 2010-11 that could shatter all

price shock may be unavoidable. The season that was dreaded most is upon us,

production records. Some flowering has occurred already and agronomists are

but is there still cause for alarm? On paper, the statistical balance still shows stocks

starting to worry that this could trim the crops potential output as the flowering

dropping, but it may very well be that the market reaction may be limited in scope.

and then in turn the development of the crop will not be uniform, making it more

The industry has had a year to digest and react to the looming tightness and as a

difficult to harvest next year and reducing the yields. It is still premature to draw any

result, panic, an important element in the price equation, may have been averted.

steadfast conclusions and the crop will need to finish flowering and set first. There

Development in the 2008-09 season, which just ended, may also have helped

is also some concern that the higher cost of fertilizer and tight credit restricted the

to lessen the worries about the new marketing year. Supplies of Mild coffee

use of inputs and this too could adversely impact the crop, keeping it from reaching

had become exceedingly tight earlier this year and now roasters and traders are

its fullest potential. For the time being, this ambiguity could keep the market from

anxiously awaiting harvest of fresh crop coffee to improve the supply flow rather

falling, but isnâ&#x20AC;&#x2122;t sufficient to spark a wave of panic buying. CT

Judy Ganes' latest comprehensive reportâ&#x20AC;&#x201C; "The Global Soluble Coffee Market" is available for purchase. Visit www.JGanesConsulting.com for more information

Figure 1 - 2008-09 Limited Surplus; Deficit in 2009-10

Figure 2 - Brazil Crop Increasing; Others Down

Source: Revised USDA data

Source: USDA www.CoffeeTalk.com

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October 2009

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StalkMarket Products achieves Carbon Trust Certification

Don Francisco’s holiday bags

Increase sales this season with this festive collection of favorite flavors and holiday blends from Don Francisco’s Coffee! Customers will share the joy with nostalgic Cranberry Créme, cool winter Dark Chocolate Mint, sumptuous Pumpkin Spice, and a special edition Holiday Blend – all ground, in 12 oz. bags.

Available October through January.

Suggested retail: $7.99. For more information, email sales.support@gavina.com.

Everpure® Showcases ViruPure™ V-500 and Claris for the first time at National Automatic Merchandising Association

Everpure, a leading foodservice industry supplier, continues to serve the coffee and office water market, providing premium water filtration products that meet the demands of operators around the world.

This year at the National Automatic Merchandising Association (NAMA), Everpure showcased three of its latest products Claris, Smart Office Water and the ViruPure™ V-500. The ViruPure™ V-500 is the latest addition to the Everpure line-up of commercial grade drinking water systems.

The V-500 Multi-Stage Purifying System reduces a wide array of contaminants including bacteria, viruses, cysts such as Cryptosporidium, Entamoeba and Giardia, particulates, Volatile Organic Chemicals (VOCs), lead and much more. As a result, water is free of unwanted tastes and odors.

Smart Office Water, a turnkey water analysis program that provides office coffee and water operators with an easy method for testing and analyzing their customer’s water.

Finally, Everpure has introduced the Claris Water Technology system, a family of water filter cartridges specifically designed for hot drink machines. For more information, visit www.everpure.com.

Miscela d'Oro intro's Fair Trade Organic Espresso featuring Arabica-plusRobusta Blend

Miscela d'Oro has achieved a significant milestone, inspired in part by the North American market's interest and commitment to Fair Trade Organic coffee. Beginning in early October, Espresso Natura will be available in North America. Espresso Natura is a highly differentiated product.

According to our research, Miscela d'Oro is the only Italian roaster offering a doublecertified espresso that combines top quality Arabica and Robusta beans. Most of the Fair Trade and Organic certified espressos are delivered with 100% Arabica. The demand for this type of bean is so high it is not that difficult to find high quality, double-certified Arabica. Robusta is another story. Robusta is the critical element that gives Miscela d'Oro an authentically Italian flavor. For more information, visit www.misceladoro.com.

First automatic pancake machine introduced into U.S.

Pancakes, a timeless comfort food popular among all ages, is now fast and far more convenient as a result of the ChefStack automatic pancake machine. Shipments of the machine begin in the United States this summer. Already a resounding success in countries like Australia and New Zealand, ChefStack offers convenience stores, schools, hospitals and coffee shops the ability to quickly produce fresh, 97% fatfree, pan less pancakes in as little as thirty seconds. The ChefStack unit is as small as a microwave oven, and is easily operated without supervision. Pancakes are produced from no-mess batter pouches, and can be used as the base of a variety of new food creations - at breakfast, during lunch or as a healthful snack. The machine sells for just $3500 and often pays for itself in about four months. Machine rental or lease options are also available with low monthly payments.

For more information, visit www.chefstack.com.

Planetary Design launches new Table Top French Press line and revolutionary AirScape

After winning “Best New Product” at SCAA for their 20oz coffee press, the company continued with the same design, contours, and patented press technology for a 32 oz and 48 oz French Press. A new elegant and contemporary paint method along with double filtration further sets the coffee presses apart while offering incredible heat retention and durability.

Planetary Design specializes in stainless steel French Presses, Travel Presses and Drinkware. Air is the enemy. Whether it’s coffee, tea, brown sugar, or cookies, oxidization significantly reduces shelf life and freshness. With the easy to use AirScape, there are no moving parts, pumping mechanisms, or electronics – you simply press down on the inner air-valve lid and out goes the air and in goes freshness.

You almost have to see it (and hear it) to believe it. For more information, please visit www.planetarydesign.com.

PROBAR® introduces fruition™ snack bars

PROBAR, the maker of delicious, whole foods meal‐replacement bars, announces the debut of fruition, a line of flavorful snack bars made with organic ingredients. The fruition collection will include Blueberry, Strawberry, Peach and Cran‐Raspberry flavors, and will be available on retailers’ shelves by late summer. Designed as a simple, yet intensely flavorful bar, fruition is a blend of ingredients that come together to create food that is simply real™. fruition was born after many requests for a lower calorie bar. The snack bar delivers the great flavors of unprocessed whole foods that have become the benchmark of all PROBAR products. Each fruition bar is low in sugar, 160 calories, and weighs in at an easy‐to‐carry 1.7 ounces. The bar includes two servings of fruit, as well as organic rolled oats and white and black chia seeds.

For more information, visit www.theprobar.com.

StalkMarket Products, is proud to become the first company in the North American packaging industry to gain Carbon Trust certification for the carbon footprint of its sugarcane plates and bowls. StalkMarket is now the third U.S.-based company to gain Carbon Trust certification. StalkMarket’s commitment to sustainability led the company to have its carbon footprint certified by the Carbon Trust, a leading global authority on carbon reduction and carbon labeling. A carbon footprint is an estimate of the amount of greenhouse gas emitted in the production, use and disposal of a product. The Carbon Trust seeks to help businesses to measure, certify, reduce and communicate the lifecycle greenhouse gas (GHG) emissions of their products and services. The material is made from sugarcane waste recovered from sugar refineries. Since the products use a secondary waste material that is rapidly renewable instead of raw petrochemical feedstock, they are inherently considered to be more environmentally-friendly.

StalkMarket contracted with Portland, Oregon-based Blue Tree Strategies to conduct the carbon footprint analysis and gain third party certification from the Carbon Trust. For more information, visit www.stalkmarketproducts.com.

Enmotion® line features firstof-its-kind towel

The enMotion® family of touchless towel dispensers has a new member – enMotion® with Lotion towels. The innovative hand drying solution is the only moisture-activated lotion towel in the away-from-home market. enMotion with Lotion towels have been designed with softness in mind to help protect hands from the signs of dryness, cracking and scaling – a common issue among employees required to engage in frequent hand washing. Release of the lotion applied to the towels is enhanced when in contact with water, typically after hand washing.

With a keen understanding of the industries it serves, Georgia-Pacific Professional provides innovative products that improve the washroom experience. Coupled with the enMotion touchless dispensing system, enMotion with Lotion towels can help increase hand washing compliance and help reduce cross-contamination, ultimately helping food industry employees maintain important hygiene, food safety and sanitation methods. For more information, visit www.gppro.com.

Bruce Milletto shares his Specialty Coffee expertise in a StartingABiz.com Podcast

Bruce Milletto, president of Bellissimo Coffee InfoGroup and founder of the American Barista and Coffee School, was the featured guest on "Starting a Coffee Shop Business," a podcast produced by StartingABiz.com: Insider Secrets to starting a Successful Business. StartingABiz.com is a program featuring interviews with people who share their tips and experience about starting many different kinds of businesses. In the podcast, Milletto offers his insight about how to open a retail specialty coffee business. He reveals expert advice about getting started, choosing a location, picking the right coffee and espresso equipment, drawbacks to franchising, menu development and more essential information for existing retailers and anyone considering a career in retail specialty coffee. Milletto has owned several successful coffee operations, and through his company Bellissimo Coffee InfoGroup, serves as a coffee start-up consultant to individuals and corporations worldwide.

His American Barista & Coffee School is the premier school in the U.S. devoted to domestic and international specialty coffee business education and hands-on barista training. The podcast can be heard at www. startingabiz.com/starting-a-coffee-shopbusiness/.

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Specialty Coffee Association of America announces new board member

The SCAA has formally approved the appointment of Dr. Timothy Schilling to the Board of Directors. Dr. Schilling will be filling the seat left by R. Price Peterson of Hacienda La Esmeralda in Boquete, Panama who recently retired. Mr. Peterson served on the SCAA board from 2005 to 2009, and provided direction and leadership through some of the organization’s most challenging years. Dr. Timothy Schilling comes to the SCAA from the SPREAD (Sustaining Partnerships to Enhance Rural Enterprise and Agribusiness Development) Project, which has helped revitalize the Rwandan coffee industry, successfully assisted Rwanda in entering into the American and European specialty coffee markets, and doubled incomes for more than 100,000 small coffee producers. As a well respected agronomist, manager and researcher, he has been involved in every aspect of the production and marketing of specialty coffee and sustainable alternatives to create opportunities for producers in countries of origin. For more information, contact Tara Shenson, tshenson@scaa.org.

The Alliance for Coffee Excellence, Inc. elects new board members

Following its annual elections, The Alliance for Coffee Excellence, Inc (ACE) welcomes two new board members to its management team. Jason Long of the US-based importer Café Imports and Yoshi Kato of the Japanbased roasting company Bontain Coffee Company Ltd. will join the 11-person board, which consists of members from throughout the world. Both Long and Kato were selected to a two-year term by the membership of the organization. Jason and Yoshi join current ACE Board members Andreas Hertzberg of Norway, Roberto Bendaña of Nicaragua, Bill Swoope Jr. of USA, Stephen Hurst of the UK, Kentaro Maruyama of Japan, Vinko Sandalj of Italy, Philippe Barreca of Sweden, Aleksandr Malchik of Russia and Tulio Junqueira of Brazil. For more information, visit www.cupofexcellence.org.

Bananas Foster now available at PJ’s Coffee

PJ’s Coffee – the Coffee New Orleans Loves – brings back a local favorite, Bananas Foster coffee. Stop in to any PJ’s Coffee and pick up a bag of fresh-roasted coffee beans and enjoy the subtle aroma and smooth taste of Bananas Foster – perfect with your favorite dessert. Bananas Foster Coffee is available now for a limited time at all locations. For more information, visit neworleansroast.com.

Innovative Beverage Concepts, Inc. USA announces importation into E.U.

In yet another first-to-market innovation, USA based INNOVATIVE BEVERAGE CONCEPTS INC., a leader within the specialty coffee and tea category since 1996, has launched a line of MOCAFE™ branded all natural, non-GMO (non genetically modified) coffee frappes , chai teas and smoothies, for immediate importation into the EU. The new all natural, non-GMO flavors include: Original Mocafe™ Mocha, Wild Tribe Moka™, Tahitian Vanilla Latte, Toffee Mocha, Cookies & Cream Frappe, Spiced Chai, award-winning Matcha Green Tea Frappe, Strawberry Smoothie and Madagascar Vanilla Smoothie. INNOVATIVE BEVERAGE CONCEPTS Inc. has decided to launch this exciting new line of MOCAFE™ coffee frappes, chai teas, and powdered smoothies at the ANUGA Food Show in Cologne, Germany. IBC, Inc. is actively seeking qualified import partners for this exciting line. For more information, visit www.mocafe.net.

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NCA Listings www.coffeenetwork.com 305.808.9868 Miami, FL CoffeeNetwork provides in-depth commentary from the leading experts, breaking news, key weather information, real time prices for all futures markets and charting with technical analysis tools. All the critical, timely information you need at your fingertips from any internet connection to make fast and intelligent decisions. www.cupofexcellence.org 406 542 3509 Missoula, MT The Cup of Excellence is the most esteemed award given out for top coffees. These awards come from a strict competition that selects the very best coffee produced in that country for that particular year. These winning coffees are chosen by a select group of national and international cuppers and are cupped at least five different times during the competition process. Only coffees that continuously score high enough are allowed to move forward in the competition. The final winners are awarded the prestigious Cup of Excellence® and sold to the highest bidder during an internet auction. www.us.franke-cs.com 1-800-367-0235 Smyrna, TN Franke Coffee Systems North America is the North American sales and service office of Franke Coffee Systems and the exclusive U.S. importer of La Marzocco and Rio espresso machines.

We are committed to our customers’ satisfaction and take our responsibility to provide ongoing service and support very seriously. Combining key service personnel from our corporate office, our regional service managers, and trained technicians nationwide, we apply our expertise to ensure your espresso beverages taste just how you want them to taste—every time. www.fresco.com 215.721.4600 Telford, PA Supplying Customers with pre-made bags, custom-printed rollstock, degassing valves, packaging machinery, pod equipment and service. Fres-co System USA has been the coffee industry’s packaging expert for over 30 years. www.pli-valv.com 847.827.6680 Des Plaines, IL PLITEK manufactures PLI-VALV® one-way degassing valves and valve applicators. Our patented valves and valve applicators are the most efficient, reliable, and cost effective solution for degassing freshly roasted coffee in its packaging.

Visit our exhibit at the NCA Conference or www.pli-valv.com to learn more. www.quality-packaging.com 215.997.1872 Chalfont, PA ICA Quality Packaging is the North American representative for ICA S.p.A. ICA has been recognized throughout the world for over 40 years for their innovative coffee packaging machinery. We can produce retail Quad-Seal, Pod, Brick, zipper pouches, fractional packs and more. We also supply high quality coffee degassing valves and applicators as well as CAM Downstream Automation solutions. www.ultraflex.com 718.272.9100 Brooklyn, NY Ultra Flex Packaging Corporation are suppliers of flexible packaging for coffee industry. Specializing in high barrier foil and none foil structures. Can provide quick turnarounds. Printing capabilities up to 10 colors. Has own in-house plate making facility. All products are fully supported by our National Technical Support Team.

Fill your cup with all you need to make your business grow!

To register for the show, please call 800-232-0083 or go to www.coffeefest.com

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Mars® Drinks welcomes new additions to Rainforest Alliance Certified™ beverages

Mars Drinks is pleased to announce five new additions to its continually expanding suite of beverages featuring the Rainforest Alliance Certified seal. Underscoring FLAVIA’s commitment to fresh ideas, fresh insights and fresh products, the new beverages containing coffee and tea from Rainforest Alliance Certified farms reinforces Mars Drinks’ dedication to being your partner at work. The newly added beverages, which range from classic teas to creamy, rich coffees, are joining a family of beverages that feature the Rainforest Alliance Certified seal that were first introduced in October 2008. The sourcing of coffee and tea from Rainforest Alliance Certified farms is part of Mars Drinks’ overall sustainability initiative, Thirsty for Change. Thirsty for Change seeks to make Mars Drinks’ own operations, as well as the operations of its customers more sustainable through reducing waste, reducing energy and giving back to its farmers. For more information, visit www.myflavia.com.

American Barista & Coffee School opens affiliate school in Beijing, China

With the opening of an American Barista & Coffee School [ABC's] affiliate school in Beijing, China in September of 2009, ABC's becomes the first U.S. coffee school to expand into the International arena. Currently, ABC's is the premier professional coffee school in the U.S., and the first in the history of the specialty coffee industry to offer a complete coffee business educational course combined with hands-on barista training.

To date, ABC's has graduated 600+ students from 47 states and more than 40 countries around the world. The ABC's curriculum was modified to fit the particular needs of the Chinese specialty coffee industry, while staying true to the ABC's model. For more information, visit www.coffeeschool.org.

Mars® Drinks’ FLAVIA® Creation 400™ fact sheet

FLAVIA’s Creation 400TM brewer unveils a new redesign. The new Creation 400 holds itself to a higher environmental standard, while still brewing the same, high-quality hot beverage each and every time. Its new sleek design is eye-catching and will fit within any office décor, and gives employees the opportunity to brew authentic cappuccinos, espressos, mochaccinos and café lattes – all without leaving the office. FLAVIA’s Creation 400 was created specifically for large offices of 50 or more people but has a small footprint – just 17 inches – so it can fit practically anywhere. It allows users to customize the size and strength of their beverage and an easy-to-use LCD screen makes it easy to be creative and try new drink combinations.

The secret behind the Creation 400’s ability to brew such delicious, quality beverages is FLAVIA’s Fresh ReleaseTM Technology.

When a FLAVIA Fresh Pack is inserted into a FLAVIA brewer, hot water flows through the pack, brewing the beverage directly inside.

When the brewing is complete, the bottom seal of the pack opens and releases the beverage directly into your cup. For more information, visit www.myflavia.com.

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Zola introduces Zola LIGHT Açaí, the first low-sugar and low-calorie açaí juice

Zola®, maker of the first bottled Açaí juice and one of the fastest growing brands of Açaí juice on the market, announced at Expo East the introduction of Zola LIGHT Açaí, the world’s first low-calorie Açaí juice. Naturally sweetened with Stevia, Zola LIGHT Açaí uses the highest quality Açaí pulp available to deliver just as many antioxidants, omegas and energy as its Original Açaí Juice, but with 50 percent less sugar and nearly 50 percent fewer calories. Açaí has powerful antioxidant properties. With over 3,000 ORAC per bottle, each bottle of Zola LIGHT Açaí provides a full daily recommended dose of antioxidants. Made with Stevia, a natural sweetener extracted from herbs and shrubs of the sunflower family and containing up to 300 times the sweetness of sugar, Zola LIGHT Açaí provides a natural, lower calorie alternative to products made with sugar. For more information, visit www.DrinkZola.com.

Coffee Laboratory announces new pricing

Coffee Laboratory is pleased to announce new pricing for the ColorTrack Laser Roast Degree Analyzer Series by FreshRoast Systems.

The instrument uses a rapid fire patented laser process, and unique turntable action to provide the first dynamic analysis, benchtop color analyzer in the world.

First introduced as a component to the ventless roasters made by FreshRoast, the bench top unit won critical acclaim at the 2009 SCAA Show in Atlanta, winning Best New Product in the Open Class. Initial pricing was set at $10,995, but with new streamlined production capabilities and pressure from industry insiders, the R 100 D ColorTrack Analyzers will be now be priced at $6,995. For complete information, visit www.coffeelabequipment.com.

Weldon Coffee Flavorings has new distribution

Weldon Flavorings is proud to announce Mid-West Distribution through the Black Cup Coffee Roaster in Loveland Colorado.

Weldon Coffee Flavorings add a gourmet touch to your café offerings. You pay attention to the quality of your coffee. It’s time to offer your customers that same attention to detail with your flavorings. Weldon flavoring is just pure liquid flavor, completely free of sugar, artificial sweeteners, creamers, powders, and syrups—with no carbs, fats, sodium, caffeine or bitter aftertaste. For inquiries please call 888.663.1194 or visit www.blackcupcoffeeroaster.com

Massimo Zanetti Beverage Group acquires leading coffee roaster in Brazil

Massimo Zanetti Beverage Group is pleased to announce an agreement to acquire Café Damasco, a leading Brazilian coffee roaster headquartered in Curitiba, Brazil. Following a thorough review of all closing transactions, the acquisition is expected to be completed

by December 31, 2009. With the acquisition of Café Damasco, the Massimo Zanetti Beverage Group becomes Brazil’s fourth largest coffee company. Globally the Group will market over 3 million bags of green coffee annually. For more information, www.mzb-usa.com.

Greenwell Farms reveals website enhancements

Curious about Kona coffee and what it takes to make one of the finest gourmet coffees in the world? Greenwell Farms has revamped their website www.greenwellfarms.com with an overall design change featuring bright crisp images and an expansion of web pages plus efficient purchase options for its Greenwell Farms Coffee Club members

program. Read about Kona's coffee history, modern coffee farms, processing coffee parchment, coffee roasting and packaging along with tips on how to brew and store coffee properly. Curious about day- to-day happenings at Greenwell Farms? Check out the new Kona Coffee Blog where Greenwell Farms fans can follow the seasonal crop and coffee lifestyle. Web visitors may now leave comments on the site.

PJ’s Named ‘Preferred Coffee of the New Orleans Saints’

The next time you see the Louisiana Superdome, you may do a double-take at the two largerthan-life coffee cups outside of the world-famous arena. While the owners of PJ’s Coffee of New Orleans would like this to serve as a subliminal message that you are craving coffee, it’s really part of the company’s sponsorship of the New Orleans Saints. PJ’s Coffee of New Orleans has committed to a two-year partnership with the black and gold which includes referring to PJ’s as ”the Preferred Coffee of the New Orleans Saints.” Additionally, PJ’s Coffee will be served exclusively at the Dome. Another component of the partnership is that the Saints preseason home game on September 3 was sponsored by PJ’s Coffee. PJ’s passed out 20,000 Saints schedules with a coupon for a “free upsize” on any cup of coffee, or iced coffee at any participating PJ’s locations the Monday after every Saints game. PJ’s also

rolled out their slogan for the sponsorship, “Brew Dat!™” on the marketing piece. The New Orleans Saints and PJ’s Coffee are also working on developing a line of cobranded retail coffees that will be released this November to take advantage of the holiday sales season.

King’s Hawaiian appoints Eric Ahlin to Director of Logistics

King’s Hawaiian, the nation’s leading and original producer of Hawaiian sweet bread and the top-selling branded dinner rolls, has named Eric Ahlin as Director of Logistics. In his new position, Ahlin will oversee all product distribution operations to King’s Hawaiian sales outlets nationwide, including manufacturing coordination, processing, distribution and vendor management. Ahlin joins the company with more than 20 years of logistics and facilities management experience, with a specialized focus on distribution and transportation. He previously served as Senior Operations Manager and Distribution/Transportation Manager for The Dannon Company where he was responsible for replenishment and development of all inventories. For more information, www.kingshawaiian.com.

Advertiser Listing Company.......................................................Phone.............Web Allann Bros. Coffee Co., Inc...................................................... 541.812.8000 Astoria-General Espresso Equipment Corp........................ 336-393-0224 BriteVision...................................................................................... 877.479.7777 Cafe de El Salvador..................................................................... 503.2267.6600 Cafetto USA................................................................................... 877.263.2567 Capitol Cups................................................................................... 334.321.3322 Carrie Cups.................................................................................... 800.319.8906 CDCC Products............................................................................. 888.978.8388 Cimbali USA, Inc.......................................................................... 312.265.8100 Club Coffee lp................................................................................ 800.387.4367 Coffee Fest..................................................................................... 800.232.0083 Coffee Holding Company.......................................................... 800.458.2233 Coffee Kids..................................................................................... 800.334.9099 Coffee Laboratory........................................................................ 804.435.5522 Comfort Grip Wrap...................................................................... 847.478.0184 Cup for Education........................................................................ 800.458.2233 DaVinci Gourmet/Oregon Chai/Jet........................................ 800.640.6779 Eagle Web Press......................................................................... 800.800.7980 Ella Scones ................................................................................... 866.634.7968 Entner-Stuart Premium Syrups............................................... 800.377.9787 Espresso Me Services............................................................... 877.215.0715 Everpure......................................................................................... 800.323.7873 F. Gavina & Sons.......................................................................... 800.428.4627 First Colony Coffee & Tea.......................................................... 800.446.8555 Fres-co System USA, Inc.......................................................... 215.721.4600 Grounds for Health...................................................................... 802.241.4146 Hamburg Messe..........................................................................

International Hotel/Motel & Restaurant Show.................. 800.272.7469 Java Jacket................................................................................... 800.208.4128 Knutsen Coffees, Ltd................................................................... 800.231.7764 Millrock........................................................................................... 800.645.7625 Pacific Bag, Inc............................................................................ 800.562.2247 Probat Burns, Inc......................................................................... 901.363.5331 Rocky Roaster............................................................................... 818.347.1378 San Cristobal Coffee Importers............................................... 425.825.9106 SCAA................................................................................................ 562.624.4100 Scolari Engineering S.p.A......................................................... 856.988.5533 Service Ideas, Inc........................................................................ 888.999.8559 Smoothie Essentials Supplement-Boosts........................... 415.382.6535 Sonofresco LLC............................................................................ 360.757.2800 Stalkmarket Products................................................................. 503.295.4977 Stauf's Coffee Roaster............................................................... 800.778.2837 Sterling Capital Leasing, LLC.................................................... 631.414.7570 SweetBird...................................................................................... 866.575.6901 The Barista Box............................................................................

TightVac.......................................................................................... 888.428.4448 Torn Ranch..................................................................................... 800.721.1688 Vessel Drinkware........................................................................ 866.876.8282 Visions Espresso Services....................................................... 800.277.7277 Vita-Mix Corporation.................................................................. 800.437.4654 Weldon Flavorings....................................................................... 502.797.2937

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www.allannbroscoffee.com www.astoria.com www.britevision.com www.salvadorancoffees.com www.cafetto.com www.capitolcups.com www.greengood.com www.cdccproducts.com www.cimbali.us www.clubcoffee.ca www.coffeefest.com www.coffeeholding.com www.coffeekids.org www.coffeelabequipment.com www.comfortgripwrap.com www.cupforeducation.org www.davincigourmet.com www.eaglewebpress.com www.ellabaking.com www.entnerstuartsyrups.com www.espressomeservice.com www.everpure.com www.gavina.com www.firstcolonycoffee.com www.fresco.com www.groundsforhealth.org www.coteca-hamburg.com www.glmshows.com www.javajacket.com www.knutsencoffees.com www.millrock.com www.pacificbag.com www.probatburns.com www.rockyroaster.com www.sancristocafe.com www.scaa.org www.scolarieng.com www.serviceideas.com www.smoothieessentials.com www.sonofresco.com www.stalkmarketproducts.com www.staufs.com www.sterlingcap.net www.heysweetbird.com www.baristabox.com www.tightvac.com www.tornranch.com www.vesseldrinkware.com www.visionsespresso.com www.vitamix.com/foodservice www.WeldonFlavorings.com

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