May 2010 by CoffeeTalk Magazine

May 2010

CoffeeTalk

Dixie Beverage Solutions

Each of our hot cups brings something unique to the table, but no matter which ones you choose, you can be assured of these important benefits: Environmentally responsible: We offer the Insulair® cup which features 12% or 25% post-consumer recycled fiber and the Dixie® PLA Cup — both are compostable in a commercial composting facility with screening capabilities, which may or may not exist in your area. Sized just right: A wide range of popular sizes encourages sales by satisfying consumer beverage needs. Holds up under pressure: Sturdy construction delivers a high-quality feel and minimizes slippage and spills. Enhances your image: Choose from Insulair® triple wall, PerfecTouch® Insulated Cup, Dixie® PLA Hot Cup, Smart Top® Reclosable lid to Dixie® paper & plastic cups. Handsome stock designs and custom printing options complement your establishment.

www.CoffeeTalk.com

May 2010

CoffeeTalk

IT’S TIME FOR

PEACE

UNSURPASSED DURABILITY. AMAZING CONSISTENCY. AND MASSIVE HORSEPOWER.

Now, all blended together in one of the quietest machines working on professional countertops the world over.

iNtroduciNg the quiet oNe.™

revolutioNize your couNtertop. to see aNd hear the differeNce, go to vitamix.com/thequietoNe. Experience Vitamix at the 2010 NRA Show in Chicago, Booth #3413. For a dealer near you, call 800-4DRINK4.

www.CoffeeTalk.com

CoffeeTalk

May 2010

Features Transparency – Do not leave your bags unattended –

Page 8- we look at the changing landscape of the transaction of coffee; the impact that governments will have on the way we buy and import coffee; and the quest for traceability and transparency.

Single Cup brewers: brewing success cup by cup –

Page 10- Laura Everage examines the rapidly building world of single cup brewers that are having an enormous impact on the way we sell, drink, and talk about coffee.

Water Quality: Filtration –

Page 12- Laura Everage examines the product that is more than 98 % of what you sell. Ignored for so long, water is entering into its rightful place as a key ingredient for successful high quality coffee.

Commercial Coffee Brewers: customizing for the customer –

Page 14- these workhorses of the coffee industry are being technologically transformed to meet the need of the new rising tide – a great cuppa coffee.

Understanding Social Media and PR implications –

Page 16- Robin Lybarger a resent presenter at the NCA Annual Conference brings her insights to help us all navigate the digital landscape.

Brewers: Pouring over Profits –

Page 17- Laura Everage explored the SCAA exposition hall to get the story on this hot trend emerging in cafes across the country.

Turkish Coffee –

Page 20- Laura Everage explored the SCAA exposition hall to get the story on this hot trend emerging in cafes across the country.

TOC CoffeeTalk

Calendar The View Transparency: do not leave your bags unattended Single Cup Brewers: Success Cup by Cup Water Quality: Filtration Commercial Coffee Brewers: Customizing for the Customer Understanding Social Media and PR Implications Pour Over Brewers Specialty Coffee Roasters Directory Growing Consumption in the USA – by Judy Ganes-Chase Smart Marketing – by Lisa Olson National Restaurant Association Exhibitor Directory Advertiser Listings Mail:

Phone:

6 6 8 10 12 14 16 17 18 22 24 24 28

Producing Peaks of Perfection

HNCT, LLC, 25525 77th Ave SW Vashon, WA 98070 206.686.7378 Fax: 866.373.0392 www.coffeetalk.com

Since 1988 Owner/Publisher 877 426 6410 - Direct Line 206 795 4471 - Intl. Line

Kerri Goodman-Small, ext 222

Kerri@CoffeeTalk.com

Owner/Editor-in-Chief 206 795 2835 - Direct Line

Miles Small, ext 277

Miles@CoffeeTalk.com

Advertising Editorial Coordinator and Marketing Partner

Libby Smith, ext 251

Libby@CoffeeTalk.com

Production Daily Dose Art Production Production Manager

Justin Goodman, ext 264 Marcus Fellbaum, ext 261

Justin@CoffeeTalk.com Marcus@CoffeeTalk.com

Administrative Administrative Assistant

Katie Bakker

katie@coffeetalk.com

Founder Founder/CEO (Emeritus) Hospitality News, retired

Ed Sanders, ext 23

EdS@CoffeeTalk.com

Produce peaks of perfection using CDN’s Beverage & Frothing Thermometers. Designed to enhance quality when frothing or foaming milk for popular espresso-based beverages, CDN’s line of professional quality frothing thermometers ensure rich and creamy results every time. From the company that invented the frothing thermometer comes the ultimate in beverage and frothing thermometers for today. CDN helps foodservice operators brew up profits with each cup they serve.

NRA Booth # 5939

Hospitality News does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns. Circulation: Hospitality News (ISSN 1084-2551) is mailed monthly (10 times per year) with combined June/July and November/December issues, also bonus mailing/ distribution for Education Guides and foodservice/hospitality and coffee conventions/shows throughout the year. Postmaster: Send address changes to HNCT, LLC, 23712 49th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.HospNews.com. Copyright © 2006, Hospitality News, All Rights Reserved.

1-800-338-5594

www.cdn-timeandtemp.com info@cdn-timeandtemp.com

www.CoffeeTalk.com

May 2010

CoffeeTalk

Calendar Ka’u Coffee Festival, Pahala, Hawaii, www.kaucoffeeefestival.com, info@kaucoffeefestival.com May 23-24 National Restaurant Show Chicago, McCormick Place Chicago, IL, http://show.restaurant.org/show May 25 SCAP Best of Panama-BOP- Coffee Auction, www.panamaspecialtycoffee.com, scapanama@cwpanama.net, 507. 720.1694 June 04-06 Coffee Fest - Minneapolis, Minneapolis Convention Center, Minneapolis, MN, www.coffeefest.com, 425.295.3300 ext 113, davidh@coffeefest.com June 04-06 New World Latte Art Championship at Coffee Fest, Minneapolis Convention Center, Minneapolis, MN, 425.295.3300 ext 113, davidh@coffeefest.com June 11-13 2010 World Tea Expo, Vegas Convention Center, Las Vegas, NV, www.worldteaexpo.com, 702.253.1893, sales@worldteaexpo.com June 27-29 56th Summer Fancy Food Show, Javits Center, New York City, www.specialtyfood.com June 27-29 Ultimate Barista Challenge, Dallas, TX, www. ultimatebaristachallenge.com, 503.232.1016, info@ultimatebaristachallenge.com June 27-29 SW Food Service – Texas, George R. Brown Convention Center, Houston, TX, www.restaurantville.com Aug. 14-16 Ultimate Barista Challenge, San Diego, CA, www. ultimatebaristachallenge.com, 503.232.1016, info@ultimatebaristachallenge.com Aug. 14-16 Western Foodservice & Hospitality Expo, Los Angeles Convention Center, Los Angeles, CA, www.westernfoodexpo.com, rhomola@reedexpo.com, 203.840.5841 Sept. 01-03 10th RAMACAFE International Coffee Conference, Crown Plaza Hotel Convention Center, Managua, Nicaragua, www.ramacafe.org, 505.8886.0017, 505.2277.2154 May 01-02

The View During the 2010 SCAA Symposium in April, an extraordinary thing happened as I watched a speaker, a prominent and highly regarded specialty coffee roaster announce that certifications for coffee are no longer relevant as a means of determining value. The only parameter that is important to determining price for coffee is quality. This represents an enormous shift in perspective from even last year. Over the past 5 years growers have increasingly adopted certification as a way to differentiate their coffees from commercial grade beans. The differential pricing was usually stated as “C” plus Fair Trade, plus Rainforest, plus Utz, etc.; each certification adding a nickel or two to the price of the growers’ coffee and raising the perceived value in the marketplace. Now comes this roaster who states that the only factor to determine price is quality; that certifications are only adding value if first the price of a coffee has been discovered through establishing its relative quality to other similar coffees. This is ground shaking but, as we have reported over the years, not too surprising. Elements are converging that each provide profound changes to the status quo.

A rising awareness that the expense of some certifications, especially social engineering certifications is too excessive, placing additional burdens of cash management unto already stretched farming budgets. Demand for quality specialty coffees is escalating faster than supply, developing a sellers market. A new generation of roasters is basing their business models on deep relationships with growers within specific regions, racing past the old anonymous buying models. Growers and roasters now are talking and negotiating directly focusing on the financial needs and responsibilities of all parties to the transaction. Modern charitable activities have moved past the traditional social welfare model of giving cash for fixes toward the identification of scope of needs and bottom up wealth development in developing countries. The establishment of global international communication through the penetration of low cost cellular technology has enabled farmers and roasters to talk with each other with greater ease. A global economic recession has forced businesses to reexamine their sustainability models and lead them toward decisions based on quality, or with some notable companies, lack of quality, over superficiality and perception marketing. A general industry backlash over coercive marketing techniques from some social engineering based non-profits. Rising prices that make generalized social welfare certifications irrelevant to growers producing highly valued quality coffee. The rise of the SCAA and the Coffee Quality Institute as leading proponents of quality and the certification of coffee graders to authenticate and discover quality producers. The publication of JavaTrekker by Dean Cycon, and others, who made countries of origin more accessible and romantic to a new generation of roasting world travelers. The “Third Wave” roaster’s lust for more exotic and unique coffees to present to their customers The deployment of operational traceability systems that tag coffee from crop to cup

All these events and more have contributed toward a moment of paradigm shift that seems to be now. More than at any other time, armies of dedicated small roasters are leaving for origin to witness first hand the wonder, wisdom, hopes, and dignity of the small growers worldwide. They are sitting on front porches, at farm kitchens, in exporters’ cupping rooms, cooperative meeting halls, and micro-mills experiencing all that is offered in the coffeelands. It is inevitable that these relationships would nurture into deep and abiding respect that ultimately will change the value equation. Although CoffeeTalk is not as dismissive of certification, it is a healthy development that the primary focuses of producers shift from producing mediocre coffees that meet certification requirements toward producing superior coffees that meet certification requirements. Certification, especially those focused on sustainable agricultural and business practices (Rainforest Alliance, Utz, and 4C for example) indeed are complimentary to the grower’s pursuit of quality. Certifications that reward growers primarily on social issues (fair compensation with fixed minimum pricing for example) are simply social welfare programs that do not incentivize improvement in agricultural or business practices and the improvement of quality, which alone raises the realized price growers receive. With the added benefit of increased yields and no certification participation costs. Without doubt these are interesting times but, if this trend is accurate, then we are coming into a period of price discovery based on relationships, quality, performance, and shared integrity. This could be the ‘dawning of Aquarius’ of coffee, or not. There are many factors that are in the way of a rational open market. One thing is clear, as the rush toward direct trade and personal relations continues toward reaching its tipping point, the farmers and roasters and, more importantly, the consumers will be rewarded by the redemption of coffee from 500 years of repression, abuse, and enslavement.

MONT_0510_FINAL_outlines.indd 1

Cheers!

www.CoffeeTalk.com 4/27/10 12:49 PM

Kerri & Miles

CoffeeTalk

May 2010

www.CoffeeTalk.com

Transparency May 2010

CoffeeTalk

Do not leave your bags unattended By Miles Small

This ubiquitous announcement heard in airports worldwide may soon be moving to

the supply chain have been spurred to redouble their efforts to perfect their methods

a different type of bag – the coffee bags from origin. It is likely that within the next

of tracking their coffees.

5 years importers will have to declare a full and transparent providence (a clear and

unbroken chain of possession) for all coffee entering the United States. This poses

is Jim Kosalos from San Cristobal Coffee Importers. Importing coffees primarily

some daunting questions for the US coffee industry.

from Mexico, Kosalos has devised a bar coding protocol for exactly tracing the

The transparent movement of coffee from the field to the cup has been, at best,

source of the coffees he sells. Using the coding standards already in place from

haphazard. This is especially true for specialty coffees that often are lost within the

the International Coffee Organization, Kosalos has enhanced the coding specifically

milling process because of blending and misinformation. In specialty, unless your

to pinpoint the origin, method of processing, and quality elements of each bag of

company is substantial enough to ensure the providence of coffees from grower

coffee.

through processing and into logistics and delivery to the port of entry, ensuring

absolutely the chain of possession of coffee; the possibility of absolute assurance

roasters

is, at best, iffy.

are able to tell an extreme

amount about their coffee;

9/11 suddenly raised the specter of food chain vulnerability to tampering,

Among those dedicated to developing a method of seed-to-cup transparency

Through this method, and

especially from food and other products imported into the United States that are

and

not subject to USDA inspection at origin. This heightened sensitivity was further

Homeland Security requirements for international food safety through traceability

exasperated by a chain of imported food borne illnesses brought in on fresh and

can be satisfied.

prepared foods from Latin America and China. Possibly spurred on by mob hysteria,

the potential for tampering is nonetheless real.

their bags of processed coffee

At the center of the controversy associated with international food safety is

with only the mandated ICO

Senate Bill 510, to expand the authority of the Secretary of Health and Human

codes, which do not reflect any

Services to regulate food. The primary sections of the bill as they relate to coffee

information about the grower or

are the authority to 1) promote the safety and security of food, and 2) promulgate

quality. The system developed

regulations regarding sanitary and safe food transportation. Additionally the

Secretary is empowered to establish systems for foreign supplier verification,

enhances this numbering system. Importers, customs, warehouses, and roasters

a voluntary qualified importer program, and the inspection of foreign facilities

are able to drill deeper into origin and quality grading of the coffee.

registered to import food. The bill is currently before the Senate for consideration

having been reported out of the Committee on Health, Education, Labor, and

or lesser degree is spreading

Pensions to the Senate calendar. It is currently stalled behind the Financial Reform

across specialty coffee as the ability

legislation under consideration in the Senate.

to produce reliable databases; the

use of the internet for information

The National Coffee Association is vigorously lobbying against passage of

the

importers

Department

Most

producers

San

label

Cristobal

Coffee

This same process, to a great

this bill, along with the SCAA. Coffee’s position is that these added regulations will

gathering,

increase costs and subject coffee to unnecessary scrutiny. The furor revolves around

country

and

access

the definition of coffee as a ‘food.’

more accessible. Any form of bar

Regardless of whether or not this legislation passes, it is inevitable that coffee

coding however does require a higher degree of technology and expense than is

will have to begin verifying and tracking green coffee throughout the entire supply

typically available at farms. Systems such as the one design by Kosalos must by

chain eventually. The writing is clearly on the wall, either from S510 or through

necessity begin through cooperatives and gradually emerge into the greater coffee

promulgation of rules and regulations within HHS and the Dept. of Homeland

grower communities.

Security.

information

in-

becomes

Whatever the timeline is for deployment of a traceability system globally,

Traceability, through the use of identity databases will, in theory allow for the

there is a powerful need for standardization of protocols. Of course, some small

government to search and discover where dangerous food products originated,

holders will not be able to afford sophisticated tracking systems and potentially will

leading to greater food security in the United States. A potential added benefit to

be harmed by the US demand for traceable food products. This may be mitigated

being required to document full providence of coffees from seed to cup is that we, in

through altering the chain of custody to take delivery FOB the farm gate. This

the coffee industry, will for the first time have a functional database of all members

however requires importers to take significantly more risk than is traditional. One

of the supply chain. Transparency will make the roaster-grower relationship a

way or another, the time is fast approaching when all coffees imported into the

permanent and transparent feature of coffee transactions. Large organizations

United States will have to arrive with certified providence and a fully transparent

may want to kill S510, but for small roasters, traceability and transparency may

chain of custody.

be the most powerful marketing and

purchasing tool to come around for

direct relationships with individual growers and co-ops; what used to be called

a long time.

‘putting the face on coffee,’ has brought the coffee story much closer to consumers.

Knowing

this,

the

The recent phenomenon of guided roaster trips to origin, roasters developing

many

Establishing full and transparent traceability for coffee will provide a powerful tool

methods that have been attempting

to small roasters and cafes that want to help their customers to understand, to feel,

to develop proprietary systems for

the story of coffee. CT

traceability and transparency within

www.CoffeeTalk.com

CoffeeTalk

May 2010

NOW

SHELF

STABL E*

THIS WILL CREATE A REAL STIR IN THE BREAKROOM. Now you can grow office coffee sales with America’s #1 brand of coffee creamer. With our new shelf stable multiserve format, no refrigeration is required throughout distribution or storage.* Now available in the two most popular flavors, French Vanilla & Hazelnut. TO PLACE YOUR ORDER, CALL 1-866-784-5836.

NESTLÉ® and COFFEE-MATE® are registered trademarks of Société des Produits Nestlé S.A., Vevey, Switzerland.

www.CoffeeTalk.com

*Refrigeration required after opening.

Single Cup 10

May 2010

CoffeeTalk

Single Cup Brewers: Brewing Success Cup by Cup By Laura Everage

Specialty coffee has always been about providing customers with great tasting

different coffee beans as well as a chocolate product. On a smaller footprint, we

coffee along with the opportunity to experience some of the great flavors of coffee

offer consumer or point of use pod machines for both coffee and espresso in our

from around the world. Single cup brewer has helped them do just that.

international markets, such as the WMF 1.”

Single cup brewers offer a wide variety of operators – from c-stores and

Consistency in the cup, cost savings (due to less waste), and variety are

hospitals, to colleges and café operators – the ability to provide customers or

further helping drive popularity for the single cup brewers. When Keurig launched

employees with a great tasting cup of coffee, on demand, and without added labor

its single cup brewer more than a decade ago, the main focus was on the OCS

or coffee waste.

segment, “where no one could get a decent cup of coffee,” says Chris Stevens,

“Consumer interest continues to grow towards quality espresso and fine

VP of Keurig’s Corporate Relations department. In that environment, great tasting

coffees, and consumers are embracing single serve espresso both at home and

coffee was hard to come by, because there was no control on the brewing of the

at their favorite restaurants and cafes,” explains Jim Frisby, VP of Nespresso

coffee. With Keurig, we offered them a consistent cup of coffee that is brewed

Business Solutions. “We are also seeing continued exploration of new blends,

fresh when desired.”

flavors and recipes, and similar areas of consumer interest that can often be better

met with single serve coffee solutions.”

helped grow demand for single cup brewers and expand the demand for the

Frisby continued, “Our products and services offer cafes the ability to make

Keurig brewers. The company now offers a beverage for every occasion, including

high quality espresso consistently and quickly at the touch of a button,” says Jim

branded teas and hot chocolates, along with the varying coffees; the Keurig can

Frisby, VP of Nespresso Business Solutions. “It’s like having a full time barista on

also produce delicious brewed iced tea, and lattes. “It is all about different beans

staff at a fraction of the cost. After one use, staff will be familiar enough to serve

for different genes,” adds Stevens.

your customers with confidence. Once your system is in place, if any questions do

arise, our customer support services are available 24/7 for all our clients’ needs.”

Fresh Cup, is a great way for the retailer to offer customers a wider variety of

Nespresso’s patented capsule system, which features premium ground coffee

coffees than simply the coffee of the day. “With a single cup brewer such as The

in hermetically-sealed individual servings, seals in the quality and preserves the

Fresh Cup, they now have the ability to offer customers coffee brewed cup by

freshness of the blend for up to one year. Nespresso systems create a consistently

cup,” explains College. “It gives them the ability to highlight different coffees, by

high quality product with each use, ensuring there is no quality lost between the

the cup, and not have to brew a full gallon and throw it away once it has passed

first cup and the 100th. Further, the stylish, compact design of each machine and

its hold time.”

the flattened capsules help minimize the impact on service and storage space.

The ability to brew a variety of different coffees and beverages has also

As Jason College of Newco explains, “ the single cup brewer, such as The

The Fresh Cup brewer from Newco always brews to perfection, allowing each

In the café, the single cup brewers “allow coffee shop owners to highlight

cup to be specially brewed to three personal strengths: mild, medium or bold. The

quality in the cup and focus on a single origin coffee brewed to order for their

operator’s coffee profiles are easily programmable and provide complete control

customers,” explains Desiree Logsdon, of Bunn-o-Matic. “It gives the customer

over the critical brewing parameters: pre-infusion, brew volume and water contact

the opportunity to experience their cup of coffee being created, and provides and

time.

opportunity for the barista to engage in conversations about the coffee with the

customer.”

or capsules, companies such as Cafection offer an alternative. The Petite X from

To help café owners make the most of their coffee program, Bunn recently

Cafection is designed to brew cup by cup using a traditional paper filter. “Because

introduced the Trifecta single cup brewer. “We developed this machine because

we use the paper filters, which are biodegradable, we are getting a lot of interest

we have always been focused on quality in the cup,” explains Logsdon. “By

from those operators looking for greener single cup brewer options,” explains

offering a machine that brews a single cup, it gives the shop owner the opportunity

Nancy Houley, sales and marketing for Cafection. “And, because the Petite X

to highlight specific single origin coffees, while giving the consumer a new

comes with three bean hoppers on top, each cup is ground to order. This way the

experience with the coffee.” As Logsdon notes, “the Trifecta allows café owners

user can have freshly ground and freshly brewed coffee on demand. The freshness

to individually price coffees, and to enjoy a greater profit margin for a coffee that

of the coffee is important, and with our system, the flavor and aroma of the coffee

is brewed cup by cup”

is a great way to increase the consumer experience.” The machine, according

As for those who are concerned with the environmental impact of using pods

Single cup industry trends are headed towards efficiency, ease of use, and

to Houley, can also be set to brew hot chocolate, but for the operator seeking an

environmental impact. The category is looking for easy-to-use machines that have

almost unending array of options, there is the Galleria which offers three whole

the flexibility to fit many different preferences, while providing the ability to tailor

bean coffees of your choice, in addition to Long Espresso, Hot Chocolate, French

a beverage to individual tastes.

Vanilla, Mokaccino, Cafe Vanilla, and hot water for your favorite tea. All these are

available in two strengths and two-cup sizes. “In all, there is the potential for 70

“From our experience, the greatest demand and growth possibilities for single

cup point of use has been the office coffee segment,” explains Stuart Schwadron,

different drinks with the Galleria,” adds Houley.

WMF Americas. “We are finding that a lot of companies are looking to use the

high-end single cup amenity as a way to keep employees in the building and

enjoyed when using single cup brewers. The category continues to grow in a wide

provide a highly regarded benefit.” He adds. “We also see a lot of interest in the

variety of outlets serving coffee, bringing more connoisseurs to the industry, and

hotel world, major high end corporations looking to improve guest satisfaction

more opportunities for retailers to connect with the customer. CT

Convenience, quality, cost savings and variety are just a few of the advantages

with single cup solutions; both in room and within lobbies.”

To meet that demand, WMF offers two varieties of machines. The WMF 1400F

For a complete list of vendors, visit www.CoffeeTalkYellowPages.com

is a single cup coffee solution that fresh grinds beans and brews to order, with no waste or labor. This system operates on 110 V and can accommodate two www.CoffeeTalk.com

CoffeeTalk

May 2010

www.CoffeeTalk.com

Filtration May 2010

CoffeeTalk

Water Quality: Filtration By Laura Everage

When it comes to water quality, there are a few simple tests that can alert you to

potential problems with water – Look, Smell and Taste. “This will tell you almost

months, which “makes them much more cost effective than if an operator has to

As well, Banuelos points out that the SMF filters can be used for 9 to 12

immediately if you have a problem with water quality,” says Skip Finley, technical

change a filter every three months.”

service director for Cirqua® Customized Water™.

Everpure’s latest reverse osmosis filter, EnviRO is unique “in that traditional

When it comes to brewing coffee, Skip Finley at Cirqua® believes that “Water

reverse osmosis systems can be pretty wasteful,” explains Frederick Change,

quality is coming more to the forefront, now that equipment manufacturers are

regional sales manager for Pentair Foodservice. “Typically for one gallon of RO

talking about it.”

water, you’ll dump between four and nine gallons down the drain. The EnviRO

system dumps only ¼ gallon for every 1 gallon of RO water. That makes a huge

This, according to Finley, represents a shift from years ago. “Now,” says

Finley, “there has been a paradigm shift. Where once equipment protection was

environmental difference.”

the main focus of the espresso machine industry, now the taste of the brew is

What is also handy is the ability for the EnviRO to be plugged into a laptop and

important.” He explains, “Due to the barista competitions, there is a greater

set-up by the café operator.

understanding that the water needs certain minerals to produce a quality coffee

Everpure also offers the Claris filters which have a non-sodium water softener

or espresso beverage. No longer

in the cartridge. “What is unique,

is zero grains the norm, now

Chang explains, “is that the user

recommendations

has the ability to customize the

machines are matched with the

mineral content of the water

SCAA Water Quality Standards,

utilizing the five settings on

which allow 4 grains.”

the top of the filter.” Further, to

found

And, as water quality for

help determine which system

all prepared beverages comes

is needed, Everpure sends the

operator a free water test kit, then

the

continue

forefront, to

companies

evolve

their

allows them to enter results on a

offerings to meet the growing

website, which tells them about

demand for exceptional brewing

the profile of the water and which

water quality.

products

need.

For Cirqua®, the Easy™

Series

360/720

which

was

Beyond

the

operator

water

would

used

for

developed last year, has been

preparing coffee, espresso and

upgraded to and holds 18 gallons,

tea beverages in store, Everpure

as opposed to 9 gallons. “What

is placing emphasis on the water

makes this even more unique is

served at a variety of foodservice

that it is field serviceable by the

establishments. The artisan draft

owner—and the unit is also easy to upgrade. You don’t need to buy a whole new

water concept, as explained by Chang, brings quality water to the customer while

system, just order the upgrade kit and the upgrade is easy to install as removing a

in the establishment. “It is a concept that allows foodservice operators to provide

plug and replacing.”

customers with great tasting filtered water at a higher profit margin,” he says.

Making this unit even more user friendly, “the interface is located on the front

“Whereas operators can typically enjoy a 200 percent return on investment when

of the machine, as opposed to being encased in stainless steel housing.” This,

serving bottled water to customers, once they pay off the cost of the equipment

according to Finley, “allows operators to more easily service their own machine,

needed for the filtered water, which is typically 15 days, you can enjoy up to 15,000

cutting down on the cost and time associated with service calls. However, we are

percent return on investment.”

still available for service calls when needed.”

Beyond the quality of water brewed in the store, Finley points to the need

Selecto offers the SMF Series of filtration systems utilizing Selecto Hollow

for attention to water quality at home. “The most important question consumers

Carbon™ technology, which allows for a consistent water flow through the filter,

have when they brew at home is “Why doesn’t my coffee taste the same as the

compared to a carbon block filter, which, according to the company website

coffee brewed at the café?” Given that they have brewed a high quality coffee in

provides for inconsistent flow.

a high quality brewer, most consumers overlook water as an ingredient in coffee.

“We offer SMF filters for the coffee and tea application, as well as for the

Now, Cirqua® offers a consumer product that allows them to have proper water

espresso application,” explained Yoco Banuelos, marketing manager for Selecto.

quality. The Formula is individual home-use packets of liquid minerals that can be

“This provides the operator with different water filtration products that meet the

added to a gallon of distilled water or reverse osmosis water. “When prepared as

water specification needs of different beverages, including coffee and espresso.”

directed, their use helps ensure that the water used to brew coffee at home will

This NSF-approved system has a modular platform that can be customized for

closely match the flavor profile of the prepared beverages in your store,” says

different applications. As well, the modularity makes it very easy for operators to

Finley. “And, when the customer is satisfied with the quality of the brewed coffee

upgrade and add on as volume increase. Additionally, it is easy to replace a filter,

– at home or at your store – you’ll benefit in continued sales.” CT

requiring no tools and a reduction in time to replace.

For a complete list of vendors, visit www.CoffeeTalkYellowPages.com www.CoffeeTalk.com

CoffeeTalk

May 2010

www.CoffeeTalk.com

Brewers 14

May 2010

CoffeeTalk

Commercial Coffee Brewers: Customizing for the Customer By Laura Everage

Café owners will forever demand perfection in brewing from their commercial

“Further, the thermal systems are a great way to provide gentle heating

coffee brewers. Whether they are brewing a full or half batch, there remains

without scorching the coffee, adds Curtis.” The company’s IntelliFresh Gemini

the need for a coffee brewer that can produce appropriate volume and provide

system now has digitally controlled heat so that you can set the brewer to within

professional quality and consistent results.

2 degrees of the finish temperature. The freshness timer is set for 2

hours, and maintains the brewed coffee to within 2 degrees of the set

But now they are asking for more. No longer is brewing

two coffees—one regular and one decaf—enough. Now special

temperature.

blends, single origins, and signature drinks are required, as

“This, according to Curtis, “provides an advantage over thermal

are other beverages including tea and hot chocolate. With café

systems in that the operator does not have to monitor temperature,

owners offering more beverages, and more coffee offerings,

or time, as the IntelliFresh machine does it for you. Further, the

customization is becoming a key component that operators are

IntelliFresh systems brews small, medium or full batches at any time

demanding of their coffee brewers.

and can still hold the temperature of that coffee. When you brew into

a thermal brewer, the coffee has the tendency to go cold more quickly,

“Our customers, which include major chains, are looking for

the ability to customize their brewing recipes so that they can dial

especially if the capacity is set for less than full.”

in the flavor of a certain coffee,” explains Desiree Logsdon, of

At Grindmater, “the Barista Series Urn takes the tried and true design

Bunn-o-Matic. “We are also seeing the trend to focus on precision

to a digital platform,” explains Gordon Shirley, business development

grind weight, as well as a renewed concern for water quality.”

manager, for Grindmaster. “This allows the user to control batch size,

temperature, and contact time, for example, and, do it successfully in

Bunn’s family of machines that include SmartWave technology

are designed to increase turbulence for better extraction. “This

a small batch.”

is accomplished through enhanced technologies that enable

“Operators are becoming more intelligent about utilizing the varietals

the customer to deliver the best quality coffee in the cup,” adds

they have available for sale,” explains Shirley. “Now they want to

Logsdon.

optimize the extraction, and that can customize their brew to create a

truly unique coffee.”

Jason College, vice president of sales for Newco Enterprises,

Inc. notes the same trend. “We are seeing a broader range of customers wanting

to create recipes for their different coffees. The desire to use variable brewing

operators the ability to customize the brewing to create a truly unique cup of

methods and differing pre-infusion, pulse brewing and different spray heads,

coffee, yet all the while preserving the integrity of the coffee to stay within certain

operators can program the machine to brew each different varietal to its maximum

brewing standards.”

potential.”

College is also seeing that customers want machines that brew a variety of

adjust brew volume, brew time, pre-wet percent, drip delay, brew temperature and

beverages, including coffee, hot tea and iced tea. To meet those needs, Newco’s TVT

low temp/no brew, to truly customize brewing for a specific coffee profile. As well,

Series of combination coffee and tea brewing equipment are extremely versatile

the series features the patented Pulse-Brew Brewing System with intermittent

and user friendly. With three brew buttons, these machines can be programmed

spray technology to ensure that the body, taste and aroma of the coffee pass into

for three independent brew coffee profiles. TVT, which stands for Temperature,

the customer’s cup without degradation. Other features including a continuous

Volume ad Time, provides total control of the brewing process.

shower or intermittent surges of water can be selected for even and full saturation

of the coffee bed. Accurately controlling the contact time allows for precision

Kevin Curtis, vice president/marketing for Wilbur Curtis Co., agrees. “Digital

Shirley adds that “through the use of technology, we have been able to give

On a similar note, Fetco’s EXTRACTOR® Series offers the user the ability to

controls that allow someone to dial in a product and fine tune it for their customer,

recipe development.

is what is being demanded of the commercial coffee brewers.” Wilbur Curtis, the

first company to introduce digital controls 13 years ago, “now offers technology

for. But, as new consumer trends emerge, there is a continued need for updated

that allows users to do great things with a coffee. You can smooth it out or make

technologies when it comes to brewing coffee. Today it is allowing the operator

it bolder. Basically, you get results that are very close to what single cup, or pour

the ability to program a machine to brew to specified standards for a specific

over, brewing can accomplish, yet you can still focus on exacting quality and

coffee. Tomorrow . . . well, you’ll just have to wait on that front. CT

Brewing a perfect cup of coffee will be what café operators continually strive

volume.”

He adds, “Technology continues to advance.” The company’s G3 Technology

For a complete list of vendors, visit www.CoffeeTalkYellowPages.com

also offers a variety of easily modifiable pre-programmed brewing recipes. Choose from Gourmet Standard, Dark Roast, Light Roast, High Yield, Filter Pack and Decaf. And with its scroll-through menu, it’s easy to fine-tune the brewing process for your exacting gourmet profile www.CoffeeTalk.com

CoffeeTalk

May 2010

Get fresh.

GeMINI® Brewing System with IntelliFresh™

Get narrow.

Get Curtis.

A gourmet coffee innovation, IntelliFresh keeps coffee at the perfect serving temperature. It eliminates “cooking” the coffee during holding by enveloping the vessel with bursts of gentle warmth. The satellite remembers your heat settings and carries that information to its remote stand.

GeMINI® Brewing System with Narrow Satellites The Narrow Satellite brewer features an updated, slim satellite server that doubles serving capacity and saves valuable counter space. Double-wall construction in each satellite maintains coffee temperature and preserves rich, gourmet flavor for extended periods.

see us at Gentle, digitally controlled bursts of warmth keep coffee hot WITHOUT “cooking” and destroying its gourmet flavor.

NRA

#4018

Narrow Satellites allow you to serve TWO gourmet flavors in the counter space of ONE traditional Satellite!

WILBUR CURTIS COMPANY • 800-421-6150 • WILBURCURTIS.COM www.CoffeeTalk.com

Social Media May 2010

CoffeeTalk

Understanding Social Media and PR Implications By Robin Lybarger

While it’s no secret that the media landscape continues to evolve at an unbelievable rate, most

so ensure goals and objectives were met,

companies are still uncertain how to use social media as an effective part of their public relations

while providing the opportunity to enhance

strategy. The transition from pushing one’s message out through traditional media channels to

social media efforts going forward. Keep in

actively engaging and collaborating with stakeholder audiences via Web 2.0 technologies is no

mind that the tools for measuring social media

longer an experiment. Effectively integrating social media with public relations should be the

are evolving, and no standards have been

norm.

established yet. Develop measurements that

But recent research by Russell Herder/Ethos Business Law indicates that companies are

mean the most to your business like increases

slow to adopt social media as part their communication strategies. Only 26 percent of companies

in online mentions, friends/followers, web site

indicated they are using social media to further corporate objectives, and 51 percent of those

traffic, SEO, customer satisfaction or sales.

not using social media said they simply don’t know enough about it. If your business isn’t

employing social media as part of its public relations program, your business – and your brand

With social media, a press release isn’t just a

will be absent from the online conversation that is transforming the way people and companies

press release any more. A social media release

communicate.

includes the same basic written information,

Some Things Will Never Be the Same –

although often more casual or “social,” plus Defining Social Media

rich audio, video, social bookmarks and other

There might be as many definitions for social media as there are bloggers, but the key element is

widgets to create a rich user experience.

based on “user created online content.” The ability for users, like a business, to create their own

Using public relations in social media means

content and distribute it directly to interested audiences is one of the greatest benefits of social

participating directly in conversations with

media for public relations. According to Wikipedia, there is a real shift in how people discover,

consumers and providing valuable exchanges

read and share news, information and content; it supports the human need for social interaction

in order to be taken credibly. Posting a press

with technology, transforming broadcast media monologues (one to many) into social media

release on Facebook isn’t social media; asking

dialogues (many to many). The implication for public relations is that the line between media

for feedback, responding and encouraging

and consumer isn’t just blurred – it’s been erased.

ongoing interaction about the topic at hand

According to Lee Odden, CEO of TopRank Online Marketing, the importance of social media

(or more importantly, the topics important to

and businesses is creating an opportunity for your target audiences to care about what you want

your consumers) begins to capture the value

them to care about:

of investing in social media.

Who Are the Media? – As noted earlier

The technologies on the web and mobile that enable people to create, publish and

share content, as well as connect/communicate with others. Brand control is in the

in this discussion, social media provides the

hands (minds really) of consumers, not companies. So marketing on the social web

opportunity to engage with consumers directly

means informing, educating and even entertaining those communities of people that

without using traditional media to “clear”

care about the issues, problems, wants and needs met by company.

the

message.

Establishing

relationships

While social media software applications generally come to mind, social media can take

with industry bloggers, web publishers and

many different forms including blogs and vlogs; social networks; email and instant messaging;

influential Twitter users is just as important as

video, picture and music sharing; podcasing and livecasting; and wikis. Some of the most

building relationships with traditional media

popular social media software applications include:

reporters. While social media provides the opportunity for direct interaction, maintaining

Social media applications are providing new channels for companies and brands to reach

relationships

with

the

traditional

media

their target audiences, beyond traditional means like television ads or billboards. Today, social

remains important as they compete for their

media applications create opportunities to engage consumers in a two-way dialogue. The Internet

share of the new media market. Twitter allows

has created an online social lifestyle, which affords tremendous public relations opportunity.

a user to search any topic in real time. A

During June 2009, more than 138 million people visited an online social networking

Google search reveals when your company

community, a 28 percent increase from 2008. Facebook’s users spent an average of 4 hours

has been mentioned in blogs or news stories.

and 33 minutes a month on the site indicating a commitment to invest time in social media.

If the issue does turn into a crisis situation,

While a recent study by Razorfish showed only 38 percent of online users sought out opinions

using social media channels is imperative

about brands through social media, the implications for public relations are tremendous. (8)

as online and viral updates can reach people

What’s happening instead are conversations about brands woven into the conversations of

more quickly that traditional media outlets.

social network interaction. Consumers are influencing one another when they have discussions about brands on these social platforms, making it all the more important for public relations to

Become Social

get involved in these social media conversations.

Along with traditional public relations efforts and an integrated marketing communications

Implications for Public Relations

strategy, social media provides many tangible

Some Things Never Change – Just because social media might be a new communications

benefits and exciting opportunities for an

channel for your business, it doesn’t mean that sound public relations strategy goes out the

organization. CT

window. Research allows the opportunity to find out which social media channels your target audiences are using, who the influencers are and what is currently being said. The social

Robin Lybarger is Vice President of Public

media plan specifically outlines the goals and objectives for your social media efforts, who

Relations for Cohn Marketing in Denver,

is responsible, what the key messages are, which applications or networks will be used, and

Colo. To learn more about Cohn Marketing

when they will be employed. Focusing on key audiences and appropriate social media vehicles

and its integrated services, please visit

remains extremely important so that messages are relevant where they need to be. When it’s

CohnMarketing.com.

time to implement, the social media plan outlines all of the tactical items to make sure efforts are completed successfully. (Keep in mind, successful social media is a major investment in time.) Finally, with all good public relations efforts, it is important to measure the success of the program www.CoffeeTalk.com

Social Media: A Beginner's Guide in Ten Steps By Jeff Cohn

Social media offers unparalleled opportunities to build valuable consumer relationships, increase brand visibility and glean valuable market insight. However, jumping into the world of social marketing can be daunting—the great opportunity is matched by great complexity. A myriad of tools and channels abound, each with individual characteristics and countless possible tactics. While the pressure to embrace social media builds, taking time to think strategically and focus your approach by adhering to the ten guidelines below will increase the value you bring to the conversation and yield greater returns. 1. Clarify your goals and objectives. Know what you want to accomplish and how that accomplishment will be evaluated. By zeroing in on a single objective—such as brand awareness, product sales, loyalty or customer service—you can focus your tactics and track your results. 2. Listen first. Put your ear to the ground and understand how and where your brand is being discussed and what your audience knows about you. Being informed will enable you to add value and build stronger relationships faster. 3. Profile your audience. Understand who your audience is and how they communicate. Create personas of key segments. Are they active or passive? How does the audience use social media? What social media tools are relevant? 4. Make a plan. Now that you have done your homework, create an action plan. Narrow your focus to the places in which you can influence specific conversations with a targeted audience using appropriate tools. Create a content plan and a benchmark for evaluation. 5. Ensure organizational commitment. Organizations of all sizes will be forced to adapt to new expectations of transparency and authenticity, and to the voice of inevitable detractors. Empower those on the front lines of your social presence to represent the organization and prepare for a variety of situations. Revise company communication policies to reflect new realities. 6. Get human. People, and not brands or products, have conversations. Social media is not a conversation—it’s where the conversation occurs. Those speaking on your behalf must do so authentically. 7. Monitor every day. By joining the social media community, you are making a commitment to be engaged, available, relevant and honest. This allows you to exploit opportunities and diffuse detractions. 8. Measure, measure, measure. The opportunity for positive impact is terrific, but it can also be difficult to quantify using traditional methods and tools. A blend of quantitative and qualitative measurements is necessary to gauge success and inform future decisions. 9. Integrate. Look ahead to build cross-channel synergies. While many social media efforts start in one department, they will ultimately affect the entire organization. Creating a roadmap to strengthen your public relations, marketing, sales, product development, and customer service relationships will position you well for the road ahead. 10. Repeat. Remember, this is a process. Return to step 1. CT

Brewers

CoffeeTalk

May 2010

Pouring Over Profits

Rather than brewing a coffee of the day batch-by-batch behind the counter, café owners across the country are brewing cup-by-cup, highlighting single origin coffees, and in the process, getting consumers excited about coffee once again. Nicholas Cho, of Wrecking Ball Coffee Roasters, in Washington, D.C., attributes the resurgence in brewing cup by cup to the intersection of several ‘events.’ “First,” he explains, “the barista culture brought about interest in espresso, and left them feeling almost bored with coffee. Now,” he explains, “the desire to understand single origin coffees, has given coffee a boast, and brewing these coffees cup by cup allows the barista to connect with the consumer and discuss it’s special characteristics.” In addition to this, Cho notes the arrival of the Clover machine that “made drip coffee sexy like espresso. It essentially bridged the gap between espresso culture and coffee.” Greg Torres, account manager for Sungarden Tea, which offers the Hario, agrees, “Clover gave retailers the realization that they could offer single cup brews.” With that said, cafes such as Peregrine Espresso in Washington, DC, Ultimo Coffee in Philadelphia, Intelligentsia Coffee and Tea in LA and Chicago, Blue Bottle Coffee Co., and Ritual Coffee Roasters in San Francisco and now, Starbucks, have embraced the time-honored pour-over method of brewing coffee – cup-by-cup. “There is great value in doing a manual pour-over as it demystifies the coffee brewing process,” explains Cho. “It is definitely a good thing if a customer walks up and asks about the brewer, and then has a conversation with the barista about the flavor profile or the story behind a coffee.” Adds, Torres, “The pour-over method is not only a great way to connect with the customer in the store, but if they enjoy what was prepared, they can easily purchase the same Hario to prepare coffee in the same manner at home.” However, it requires dedication. Brewing coffee cup by cup takes time; it may not be the method of choice during morning rush hour. To brew cup-by-cup, retailers are generally using the cone-style brewer, like the Hario, which has its grooved sides give a bit of breathability between the filter and the unit. This, along with the size of the hold, means that you can brew approximately 400 ml in 3 minutes. “The single cup pour over method is definitely a choice for the afternoon hours when baristas and customers are not in such a rush,” he adds, “and you produce less waste when you brew cup by cup, which makes this the perfect choice for slower times in the store.” Other styles, such as those from Northwest Glass, which include a cloth filter can be reusable. “A reusable, Earth-friendly cotton filter. If you clean it properly, it can be used to brew 80 pots of coffee,” explains Trudy Dickinson, owner of Northwest Glass. Further, she adds, “the unit can be used right at the table.” Dickinson also notes the growing popularity for siphon brewing. “It’s elegance definitely catches the eye of the consumer,” she explains. “Our siphon brewer, the Yama imported from Taiwan, makes the smoothest coffee and has a definite cult following.”

By Laura Everage

The French Press continues to grow in popularity as a high-touch way of brewing coffee, especially for foodservice operators. “The foodservice operator is realizing the high profit margin of preparing coffee with a French Press,” explains Jeff Malkasian of Bodum USA. And, according to Malkasian, once customers enjoy a properly prepared coffee from a French Press, that realize that they can prepare it in the same way at home. “This allows operators to show customers that they can experience the same at home, which results in whole bean sales in addition to the French press.” And, for those foodservice operators, or consumers at home, who struggle with the mess of brewing French Press comes the Tambaroo, This gadget works with major French press brands, including Bodum, and simplifies cleaning, and even prevents plumbing problems as it allows you to dump the grinds into the garbage or compost as opposed to down the drain, where coffee sludge will eventually build up. Personalized brews by the cup can also be accomplished for cafe owners in a to-go format when using the XPress, from SmartCup. This is a single-use French press comprised of a disposable (and recyclable) lid that fits most standard 16 and 20-ounce hot cups. The XPress is an easy way to deliver a quality cup of coffee or tea that is personalized for your customers,” explains Kent Rhodes, CEO of Smart Cup. “It is comparable to producing any French Press cup of coffee, which gives operators the ability to charge a premium for that to-go cup of coffee.” He adds, “We know that customers want choice, freshness, and quality, and the XPress allows the retailer to give that to them. Café operators may offer 20 different coffees, but brew only one each day. Now with the XPress, the customer can choose from all the coffees available, and have anything in the store, freshly ground and freshly brewed.” In addition to the innovative methods retailers are using to brew coffee cupby-cup in the store, there are a few popular ways consumers are brewing cup by cup at home. The Aerobie AeroPress coffee and espresso maker, brews between 1 and 4 espresso-style beverages in a matter or seconds. Alex Tennant, general manager, Aerobie, Inc., notes that only a few foodservice operators are using the unit tableside, but it has proven to be very popular as a “at home” unit. “It’s a low cost and convenient and easy brewing method, the AeroPress gives the user the flexibility to make espresso style coffee for use in a variety of drinks including lattes, and cappuccinos.” Another trending at-home option is the mypressi. The Twist uses fresh ground coffee or standard ESE pods and requires no pumping, priming or compressing to make one perfect shot after another. Using recyclable 8gm N2O cartridges, the mypressi Twist is a quick and easy way to create a perfect espresso. Cup by cup, retailers are brewing up profits, highlighting a wider variety of the special coffees they offer, and reconnecting with customers. Moreover, with these coffees being brewed to order, café operators are also enjoying greater margins as a result of higher price points for every cup brewed. CT

www.CoffeeTalk.com

May 2010

CoffeeTalk

Specialty Coffee Roasters AK AK AL AL AL AL AR AR AR AR AZ AZ AZ AZ AZ AZ AZ AZ AZ CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CT CT CT DE FL FL FL FL FL FL

Homer Juneau Birmingham Birmingham Birmingham Birmingham Bentonville Fort Smith Fort Smith Rose Bud Gilbert Scottsdale Scottsdale Scottsdale Tempe Tempe Tempe Tucson Tucson San Salvador Alhambra Aptos Baldwin Park Berkeley Campbell Canoga Park Ceres Ceres Chula Vista Corona Coronado, Culver City Davis Downey El Cajon El Cajon El Cajon Emeryville Emeryville Eureka Fairfield Fremont Gardena Hartford Hayward Inglewood Irvine La Jolla Long Beach Los Angeles Los Angeles Los Angeles Menlo Park Mentone Murrieta Murrieta Newport Beach Newport Beach Oakland Oakland Oakland Pasadena Pasadena Richmond Rocklin Sacramento Sacramento Saint Helena San Diego San Diego San Diego San Dimas San Francisco San Francisco San Francisco San Francisco San Francisco San Jose San Jose San Rafael Santa Clarita Santa Cruz Santa Cruz Santa Fe Springs South San Francisco, South San Francisco, Vernon Walnut Creek Yorba Linda Buena Vista Colorado Springs Colorado Springs Denver Denver Denver Denver Denver Denver Denver Denver Durango Englewood Inglewood Loveland Minturn Pueblo Arvada Hartford New Haven Stamford Delaware City Boca Raton Cape Coral Clearwater Cocoa Beach Coral Gables Deerfield Beach

K Bay Caffe' Roasting Company, LLC. 907.299.0880 Heritage Coffee Co. 800.478.5282 O'Henry's Coffee Roasting Co. 205.945.8970 Red Diamond, Inc. 205.577.4000 Royal Cup Coffee Roasters 800.366.5836 Treasure Cup Coffee Roasters 205.444.1446 Kennedy Coffee Roasting Company 479.464.9015 Fresh BeanZ Coffee 479.452.2404 Silver Joe's Coffee Company 866.558.6333 RoZark Hills Coffee Roasterie, Inc. 501.556.5808 Blue Otter Coffee 312.327.1970 Passport Coffee & Tea 888.900.1419 Village Coffee Roastery 480.905.0881 Volcanic Red Coffees 866.462.8733 Cortez Coffee Roasters 800.992.6782 Lost Dutchman Coffee Roasters 623.217.1304 Momentto Coffee Roasting Company 480.948.8501 Arbuckle Coffee Roasters 800.533.8278 Roaster X 520.791.0400 Specialty Coffee Association of El Salvador †+50322088318 La Mill Coffee Specialists 606.202.0100 Surf City Coffee Company 831-685-8614 Tropical Premium Coffee 866.813.1006 Kavanaugh Coffee Roasting Company 510.843.3040 Don Tomas Coffee 408.333.9763 International Coffee Consulting Group 818.347.1378 Chatz Roasting Co 209.541.1100 Chatz Roasting Company 800.792.6333 West Coast Coffee Roasters 619.424.7881 TurkishCoffeeWorld.com 949.419.6207 Blue Bridge Coffee 619.435.5300 Conservatory for Coffee, Tea & Cocoa 310.558.0436 Java Detour 530.756.8020 Trinidad Coffee Company 562-862-3004 Daymar Select Fine Coffees 619.444.1155 Ponderosa Roasting Maintenance & Manufacturing 619.590.3600 Renegade Roaster Design Group 619.590.3600 Peet's Coffee & Tea 510.594.2100 Wild Card Roasters 800.328.1178 Humboldt Bay Coffee Co 800.787.5282 Far East Asian Trading Co., LTD 707.425.3488 Sujus Coffee & Tea 510.742.8880 Escoffee LLC 310.918.3016 Conneticutt Espresso 860.808.9581 CAFFE' CULINAIRE-Java Roasteries, Inc 510.783.1010 Danesi Caffe USA Inc. 646.742.9798 Halo Brand 949.551.2588 Bird Rock Coffee Roasters 858.551.1707 It's A Grind Coffee Franchise, LLC 562.594.5600 Groundwork Coffee Co. 323.930.3910 Mocha Kiss Coffee 323.512.9800 The Coffee Bean & Tea Leaf 800.832.5323 Josuma Coffee Company 650.366.5453 Inland Empire Coffee Company 909.794.2255 Cafe Bravo Coffee Roasting Co. 951.691.5420 Java Kai 866.528.2524 H&E Sales 949.861.2094 Kean Coffee 949.642.5326 Bartlett Coffee Company 510.697.1234 Mr. Espresso 510.287.5200 Scarlet City Roasting 510.708.1402 Jones Coffee Roasters 626.564.9488 Jones Coffee Roasters 800.729.8114 Catahoula Coffee Company & Roastery 510.235.0525 Vaneli's 916.315.2538 Beantrees Organic Coffee Co. Inc. 916.444.1164 Java City 877.528.2289 Napa Valley Coffee Roasting Company, Inc 707.286.4062 Caffe Calabria 619.683.7787 Epicurean Global Alliance 763.234.8512 Java Jones CoffeeHouse 619.696.5007 Coffee Klatch Roasting 877.455.2824 America's Best Coffee Roasting Company 415.285.5556 Coffee Holding Company - West Coast 415.337.5111 Coffee Magic/Cup at a Time 415.587.5187 House of Coffee 415.681.9363 UCC Ueshima Coffee Co. 212. 397.1860 Barefoot Coffee Works 408.293.7200 Willow Tree Coffees 408.472.7086 Equator Estate Coffees & Teas, Inc. 800.809.7687 Newhall Coffee Roasting 661.295.1170 Pacific Espresso 831.429.1920 WelshSpirit Coffee Company 831.234.5200 Apffels Fine Coffees 562.309.0400 Mountanos Brothers Coffee Co. 800.624.7031 Mountanos Brothers Coffee Co./Lindsay's Teas 800.624.7031 Gavina Gourmet Coffee 800.428.4627 Pacific Bay Coffee Co. & Micro-Roastery 925.939.3908 Bodhi Leaf Trading 714.350.6156 Buena Vista Roastery/Bongo Billy's Coffees 719.395.4991 Buy Well International 877.294.6246 Silk Road Trading Company 719.243.3372 Boyer Coffee Company, Inc. 800.452.5282 Cafe Novo Coffee Roasters, LLC 303.295.7678 Dazbog Coffee Company 303.892.9999 Gourmet Reserve LLC 720.849.3213 ink! Coffee 877.223.3465 Kaladi Coffee 720.570.2166 The Great American Coffee Company 303.922.4383 Visionary Gourmet Coffee 303.242.5639 Durango Coffee Company 800.748.2275 Mountain State Golden Roast, LLC 303.868.4454 Elevation Coffee Traders 303.922.3104 Black Cup Coffee Roasting 888.663.1194 Vail Mountain Coffee & Tea 970.827.4008 Solar Roast 719-544-2008 MCR 720.394.0198 Baronet Coffee Inc. 860.527.7253 One World Coffee & Tea 203.376.1589 Raus Coffee Co 203.820.9434 Delaware City Coffee Company 302.832.3303 Baby Cakes, LLC 954.464.8283 Java D'Oro Gourmet Coffee Roasters 800.381.1752 Cinnamon Bay Coffee Roastery 727.466.9200 Wahoo Coffee Co 321.799.2464 Cafe Bom Dia 888.470.8010 Boca Java 954.949.2019

FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL GA GA GA GA GA GA GA GA GA GA GA GA GA GA GA HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI IA IA IA IA IA ID IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IN IN IN IN IN IN KS KS KS KY LA LA LA LA LA LA LA MA MA MA MA MA MA MA MA MA MA MD MD MD MD MD ME ME MI

Doral Doral Fort Lauderdale Hialeah Key West Melbourne Miami Miami Miami Miami Oviedo Port Charlotte Punta Gorda Santa Rosa Beach Sarasota St Petersburg Tampa Tampa Tampa Tampa Winter Park Yulee Americus Athens Atlanta Atlanta Atlanta Atlanta Atlanta, Augusta Cleveland Marietta Roswell Senoia Senoia Smyrna Tucker Capt. Cook Captain Cook Captain Cook Captain Cook Holualoa Honolulu Island of Hawaii Kahului, Maui Kailua-Kona Kailua-Kona Kailua-Kona Kalaheo Kauai Kealakekua Kealakekua, Kona Kihei Mountain View Cedar Rapids Des Moines Des Moines Hiawatha Urbandale Coeur d' Alene Arlington Heights Belleville Bourbonnais Champaign Chicago Chicago Chicago Chicago Chicago Deer Park Downers Grove Elgin Geneva Hanover Huntley Loves Park North Chicago Plainfield Schiller Park Spring Grove Washington Woodridge Greencastle, Indianapolis Indianapolis Indianapolis Indianapolis Muncie Shawnee Topeka Topeka Louisville Covington Kenner Metairie New Orleans Port Allen Shreveport Shreveport Acton Canton Dorchester Malden Needham Northampton Northborough Sommerville West Bridgewater West Bridgewater Annapolis Baltimore Crofton Millersville Rockville Freeport Rockland Ann Arbor

Cafe Britt 800.462.7488 El Injerto 305.594.7675 Javalution Coffee Company, Inc. 800.260.6114 Cafe Supremo 305.820.5520 Baby's Place Coffee Bar, Inc. 305.744.9866 Corsair Coffee Corp. 316.941.9995 Cafe Don Pablo 305.249.5628 Colonial Coffee Roasters, Inc. 305.634.1843 Natura Products USA Inc. 305.853.8738 Rowland Coffee Roasters, Inc. 305.594.9062 Geisha Coffee Roaster 407.491.4757 Mrs. McDougalls Roasting House LLC 941.276.0381 Mercers Fresh Roasted Coffees 941.661.6383 Amavida Coffee and Trading Company 850.376.1650 Latitude 23.5 Coffee & Tea 877.260.9212 Kahwa Coffee Roasting 727-388-1340 Bay Coffee & Tea Company 813.735.3970 Buddy Brew Coffee 813.263.0990 Javamo Coffees Inc. 877.282.7066 Joffrey's Coffee & Tea 813.250.0404 Elite Gourmet Coffee 407.571.1000 Nuanz Coffee Roasters & Tea Merchants 904.225.7272 Cafe Campesino, Inc. 888.532.4728 Jittery Joe's Roasting Company 229.848.7760 Atlanta Coffee Roasters 404.636.1038 Beanealogy 678.296.1770 Partners Coffee Company 404.344.5282 The Buckhead Coffee Company 866.407.3090 J. Martinez & Company - Coffee Merchants 800.642.5282 Buona Caffe 706.714.2809 JumpinGoat Coffee Roasters 706.219.1820 Aroma Ridge 770.421.9600 Viazza Coffee 770.664.5176 Coffee By David 770.599.1932 Jungljava Coffee Co. 678.463.7836 Atlanta Coffee Supply Group (Lakehouse Coffee) 404.799.7774 BlackGold Coffee Company 678.315.5717 Captain Cook Coffee Co 808.322.3501 Fike Farms 808.328.2265 Koa Coffee Plantation 808.328.8803 Makahiki Farms 800.896.0350 Buddha's Cup 808.322.6712 Kimo Bean Coffee Company 808.848.5191 Greenwell Farms 888.592.5662 Maui Coffee Roasters 808.877.7780 Hula Bean Coffee Inc. 808.329.6152 Kona Brothers Coffee Roasting Inc. 808.331.0800 Mountain Thunder Coffee/Plantation Int'l Inc. 808.325.2136 Kauai Roastery 808.338.9899 Kauai Coffee Co. 800.545.8605 Greenwell Farms Inc. 808.323.2862 Kona Joe Coffee LLC 808.322.2100 Hawaiian Royal Trading 800.311.1818 Hilo Coffee Mill 808.968.1333 L & L Coffee Company 319.361.4787 Coffee Concern Inc.DBA: Zanzibar's Coffee Adventure 515.244.7694 US Roasterie 515.243.8805 Roasters Coffee House 319.393.6001 Friedrichs Coffee 888.612.5050 Cafe Avion 877.432.7890 Central Imports Inc. 847.436.4365 Oregon Trail Roasting Company 618.416.0402 Moon Monkey Coffee Company 815.304.1922 Columbia Street Roastery 217.352.9713 Intelligentsia Coffee Roasters & Tea Blenders 312.563.0023 JSL SADECV 773.680.0623 Julius Meinl 773.883.1862 La Capannina Coffee 708.453.5840 Metropolis Coffee Company 773.764.0400 HealthWise Gourmet Coffees LLC 800.984.0000 Sara Lee Foodservice 800.682.7272 Melitta SystemService USA, Inc. 888.635.4882 Cafe Navilu 866.679.8767 Coffeemaria 630.768.2043 Chicago Coffee Roastery, Inc. 847.669.1156 JavaMania Coffee Roastery Inc. 888.280.5282 Coffee Fresh, Inc. 847.578.0772 Kingdom Coffees, Inc. 815.609.6982 Fratelli Coffee Co. 847.671.7300 Coffee Masters, Inc. 800.334.6485 Just Beans Coffee Co. 309.219.2326 Sun Rich International 630.972.0306 Jameson Coffee 800.694.9559 Harvest Cafe Coffee Roasters 317.585.9162 Hubbard and Cravens Coffee Company 317.251.3198 Julian Coffee Roasters 317.247.4208 Stanton Coffee 866.280.1230 Alliance World Coffees 765.282.1004 Sunflower Coffee Roasting 913.262.2229 Cuppa Jane Coffee and Tea 877.273.5282 PT's Coffee Roasting Company 785.862.5282 john conti Coffee Co. 800.928.5282 New Orleans Coffee Works 866.766.6629 Coffee Roasters of New Orleans 248.254.3220 C.E. Colomb Co., LLC 504.304.1224 French Market Coffee 800.554.7234 Community Coffee Company, L.L.C. 225.368.3919 Jelks Coffee Company, Inc. 800.235.7361 TheArtofCoffee.org 318.347.3205 George Howell Coffee Company 978.635.9033 Dunkin' Brands 781.737.3000 Flat Black 617.549.7546 New England Coffee Co 800.225.3537 Fazenda Coffee Company 781.559.8000 Indigo Coffee Roasters 800.447.5450 Armeno Coffee Roasters 508.393.2821 Coffeelands Landmine Trust 800.325.3008 Equal Exchange 774.776.7401 Equalexchange 774.776.7400 CaffÈ Pronto Coffee Roastery 410.626.0011 Eagle Coffee Co. Inc. 410.685.5893 Chesapeake Bay Roasting Company 800.927.6885 The Cosmic Bean Coffee Company 410.370.1782 Mayorga Coffee Roasters, Inc. 877.526.3322 Freeport Coffee Roasting 207.329.2964 Rock City Coffee Roasters 207.594.5688 Zingerman's Coffee Co. 734.929.6060

www.CoffeeTalk.com

MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MN MN MN MN MN MN MN MO MO MO MO MO MO MO MS MS MT MT MT MT MT NS NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC ND ND NE NE NE NE NJ NY NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NM NM NV NV NV NV NV NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OH

Bay City Brooklyn Farmington Hills Flushing Grand Rapids Grand Rapids Jackson Kalamazoo Kalamazoo Lansing Livonia Nunica Okemos Plymouth Saugatuck Traverse City Troy Walled Lake Big Lake Minneapolis Minneapolis Minneapolis Mpls Ramsey Waconia Kansas City Kansas City Kansas City Raytown St Louis St. Louis St. Louis Canton Oxford Billings Great Falls Kalispell West Yellowstone Whitefish Wolfville Aberdeen Asheville Carrboro Charlotte Concord Durham Greensboro Hampstead Raleigh Raleigh Raleigh Raleigh Raleigh Raleigh Unit 104 Waynesville Park River Westhope, Bellevue Omaha Omaha Omaha Asbury Park Yorktown Heights Bricktown Deptford Forked River Hammonton Jersey City Lambertville Manalapan Maywood Mickelton Millville Pennsauken Stirling Toms River West Orange Red River Santa Fe Las Vegas Las Vegas Minden Reno Reno Binghamton Binghamton Bowmansville Brooklyn Brooklyn Brooklyn Buffalo Buffalo Flushing Hudson Ithaca Kingston Long Island City New York New York New York New York Penn Yan Staten Island Syracuse Tarrytown Troy Water Mill Webster Yonkers Akron Berea Bowling Green Cincinnai Cleveland Columbus Columbus Columbus Columbus Kettering Lakewood Lancaster

The Harvest Coffeehouse & Beanery The Evelyn Bay Coffee Company Chazzano Corp The Coffee Beanery Grand Rapids Coffee Roasters Schuil Coffee Jackson Coffee Co. Gull Lake Coffee Roasting Water Street Coffee Joint Paramount Coffee Company Perk & Brew Corp Magnum Coffee Roastery The Coffee Barrel Coffee Express Co. Uncommon Grounds Higher Grounds Trading Co. Enchantment Coffee Java Master Cafe d'Vine Caribou Coffee Company, Inc. Dunn Bros Coffee Quarry Coffee Microroasters B & W Specialty Coffee Co. Paradise Roasters Specialtyjava.Com Broadway CafÈ & Roasting Parisi Artisan Roasters The Roasterie, inc. Puddin' Head Coffee Mississippi Mud Coffee Roasters Chauvin Coffee Corp. Ronnoco Coffee Co. The Mississippi Coffee Company High Point Coffee Distribution, LLC City Brew Coffee & Cool River Roasters Morning Light Coffee Fieldheads Coffee Company Morning Glory Coffee & Tea inc. Montana Coffee Traders Just Us! Coffee Roasters Co-Op Cactus Creek Coffee Roaster Asheville Coffee Roasters Carrboro Coffee Company Dilworth Coffee Company S&D Coffee Inc Counter Culture Coffee, Inc. Carolina Coffee Roasting Company Java Estate Roastery, Inc. 8th Sin Coffee Company Falls River Coffee Larry's Beans Inc. Neosoul Stockton Graham & Co. Tradewinds Coffee Co., Inc. Joe Van Gogh Panacea Coffeehouse, CafÈ & Roastery Java Fix MoJo Roast, Inc. Coffeehouse in a Box LaRue Coffee Scooter's Coffeehouse Urekacoffee.com Asbury Park Roastery LLC Bear Mountain Coffee Roasters, Inc. Corim Coffee Talk N' Coffee Davan Espresso, Inc. Pratts Hill of Beans Kobricks Coffee Co. Rojo's Roastery Caffe-Amante Moon Doggie Coffee Roasters Crescent Moon Coffee & Tea Kaffe Magnum Opus, Inc. Lacas Coffee Co World Of Coffee Wien & Bald Coffee Farms Purley Java Red River Roasters Zulu Brew Nespresso - Nevada SlimCafe coffee corp Alpen Sierra Coffee Roasting Company Agtron, Inc. Wood-Fire Roasted Coffee Co. Java Joe's Roasting Co., Inc. Laveggio Roasteria Parkside Coffee CafÈ La Semeuse Gillies Coffee Co. Hena Coffee McCullagh Coffee S. J. McCullagh, Inc. Ch Group Corp Strongtree Organic Coffee Roasters gimme! coffee Monkey Joe Roasting Co. Inc. White Coffee Corp. Colombian Coffee Federation, Inc. Irving Farm Coffee Company LavAzza Nespresso Keuka Lake Coffee Roasters / JAVA-GOURMET Coffee Holding Company Inc Cafe Kubal Coffee Roasters Coffee Labs Roasters Grafton Hills Coffee Roasters, Inc. Hampton Coffee Company Joe Bean Coffee Roasters Barrie House Coffee & Tea Angel Falls Coffee Company Red Cedar Coffee Co., LLC Grounds for Thought Coffee Emporium Solstice Coffee Roasters Backroom Coffee Roasters Crimson Cup Coffee & Tea Stauf's Coffee Roasters/Cup O' Joe Thatchers Coffee Roasters The Fine Grind Joe Mud Coffee Consulting Chief Cooker

989.893.0872 517.592.4774 248.254.3220 888.385.2326 616.308.7753 616.956.6815 517.990.6770 269.720.3878 269.373.2840 800.968.1222 734.722.0580 616.837.0333 517.349.3888 734.459.4900 269.857.3333 877.825.2262 734.945.4037 248.669.1060 281.980.6643 888.227.4268 612.334.9746 612.728.7208 800.331.2534 763.433.0626 952.442.3267 816.531.2432 816.455.4188 816.931.4000 816.868.5581 314.369.0432 800.455.5282 800.428.2287 888.600.4811 662.791.9791 888.545.4675 800.290.8443 406.249.5775 406.646.7061 800.345.5282 902.542.7474 910.944.1543 828.253.5282 919.968.4760 704.554.7111 800.933.2210 888.238.5282 800.457.2556 800.573.5282 919.832.8898 919.866.2128 919.828.1234 800.419.7685 800.835.5943 800.457.0406 919.644.0111 828.400.8129 7012846707 701.245.8080 402.359.3629 800.658.4498 866.863.7266 402.330.6368 732.807.3155 914.960.4455 732.840.1670 800.597.2326 609.693.8822 609.287.0865 201.656.6313 609.397.0040 732.984.1330 201.556.0111 856.832.0626 800.652.5282 856.910.8662 908.647.1218 848.333.9241 201.683.8843 713.249.1613 505.310.0929 702.367.3663 877.546.2233 800.531.1405 775.850.4600 775.856.2033 607.348.0444 607.779.1100 716.681.3078 718.387.9696 718.499.7766 800.924.2304 716.856.3473 716.856.3473 718.762.3479 518.697.8851 607.273.0111 845.331.4598 800.221.0140 212.421.8300 212.206.0707 800.466.3287 800.566.0571 315.536.7843 800.458.2233 315.278.2812 914.332.1479 518.686.3336 631.726.2633 585.265.4388 800.876.2233 330.376.5282 440.260.7509 419.354.2326 513.321.5943 216.990.7723 614.486.8735 888.800.9224 800.778.2837 614.593.3121 937.293.2925 216.647.6419 877.916.6537

continued on page 20...

CoffeeTalk

May 2010

www.CoffeeTalk.com

May 2010

...continued from page 18

OH OH OH OH OH OK OK OK OK OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR PA PA PA PA PA PA PA PA PR RI RI SC SC SC SC SC SC SD TX TX TN TN TN TN

Malvern Mechanicsburg Sylvania Toledo Westlake Edmond Oklahoma City Oklahoma City Tulsa Albany Aloha Ashland Bandon Hillsboro Joseph Newberg North Plains Portland Portland Portland Portland Portland Portland Portland Portland Portland Stayton Cranberry Township Delaware Water Gap Kennett Square Lebanon Manchester Upper Black Eddy West Chester Wynnewood Santurce-San Juan Providence West Greenwich Blythewood Charleston Columbia Columbia Ravenel Travelers Rest Rapid City Laredo Watauga Chattanooga Chattanooga Chattanooga Gatlinburg

Rosta's Roast 330.863.1726 Hemisphere Coffee Roasters 937.834.3230 Drake's Fine Coffee Roasting 419.882.0800 Flying Rhino Coffee & Chocolate 419.244.6100 Windward Coffee Co. 440.734.2591 Urban Coffee 405.359.0149 Neighbors Coffee 800.299.9016 US Roaster Corp./Roasters Exchange 405.232.1223 Topeca 918.398.8022 Allann Bros. Coffee Co., Inc. 541.812.8000 The Original Coffee Brake Company, LLC 503.624.9416 Noble Coffee Roasting 541.326.1382 Rayjen Coffee Company 541.347.4065 Longbottom Coffee and Tea 800.288.1271 Motley Brew Coffee CompanyÆ 541.432.2326 Caravan Coffee 503.538.7365 Oregon Coffee Roaster, Inc. 800.526.9940 Boyd Coffee Company 800.545.4077 Coffee Bean International 503.227.4490 K&F Select Fine Coffees 800.558.7788 Kobos Coffee Company 503.222.2302 Nossa Familia Coffee 800.525.1610 Portland Roasting 800.949.3898 Rose City Roasting 5067710843 Stumptown Coffee Roasters 503.758.2251 Urban Grind Coffeehouse & Roaster 503.546.5919 Tico's Coffee Roasting Co. 503.999.8426 KivaHan Coffee 724.742.2326 Watergap Coffee Company 570.897.6898 Independence Coffee Company of Pennsylvania 610.347.1549 East Indies Coffee & Tea Company 717.228.2000 My Coffee Guru 717.266.2487 Homestead Coffee Roasters, LLC 610.982.5121 Morning Star Coffee 888.854.2233 Quaker Coffee Co. 610.642.0544 PR Coffee Roasters, LLC 787.721.3337 Coffee Exchange 401.273.1198 Paravisini Coffee Company 401.623.8775 Iron Brew Coffee Co. 888.448.1441 Charleston Coffee Roasters 843.266.7444 Mac's Java Coffee Roasters 803.233.1368 Turtle Creek Coffee 803.419.2020 Island Coffee 800.829.6724 Leopard Forest Coffee Co. Inc. 864.834.5500 Bully Blends Coffee & Tea Shop 605.342.3559 Garcomex International 310-868-8720 Indian Springs Java Roasters 817.584.1944 Chattanooga Coffee Company 423.266.2323 Greyfriar's Coffee, Rarecoffee.com 423.648.9267 Stone Cup Roasting 888.698.4404 Coffee and Company 865.430.4280

CoffeeTalk

TN TN TN TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX UT VA VA VA VA VA VA VA VA VA VA VA VA VA VT WA WA WA WA WA WA WA WA WA WA WA WA WA

Turkish Coffee

Knoxville Maryville Nashville Addison Arlington Austin Austin Beaumont Brenham Carrollton Dallas Fort Worth Helotes La Grange Nacogdoches Nassau Bay San Angelo San Antonio San Antonio Spring Tyler Tyler Wharton Logan Broadway Charlottesville Gordonsville Hayes Lexington Luray Norfolk Portsmouth Salem Spotsylvania Stuart Virginia Beach Williamsburg Waterbury Bainbridge Island Bainbridge Island Bellevue Bellevue Bellingham Bellingham Bellingham Bothell Burlington Camano Island Cle Elum Des moines Lynnwood

Goodson Bros Coffee Company, Inc. 800.737.1519 Vienna Coffee Company 865.681.0517 Bongo Java Roasting Co. 615.777.2572 Addison Coffee Roasters 972.404.1145 Mawker Coffee 469.569.6718 Kohana Coffee 512.904.1174 Texas Coffee Traders 512.476.2279 Texas Coffee Co. 409.835.3434 Independence Coffee Co. 979.836.3322 Prostar Services, Inc. 972.977.1347 Globex America 214.353.0328 Rodak's Custom Roasted Coffee 817.924.6821 California Coffee Roasters 877.646.2358 The Roastaurant 979.702.1435 Java Jacks Coffee House 936.560.3975 J.J.'s Beans 281.685.1095 DeCoty Coffee Co. 800.588.8001 Aspen Beverage Group 210.684.6363 San Antonio Coffee Roasters 210.308.8882 Cuvee Coffee Roasting Company 866.688.6608 Coffee City USA 888.583.9526 Distant Lands Coffee Roaster 800.346.5459 Tree Frog Coffees 979.531.1652 Caffe Ibis Coffee Roasting Co 888.740.4777 Lucas Roasting Company LLC 540.908.1290 Shenandoah Joe Coffee Roasters & Espresso Bar 434.295.4563 Orange County Coffee Roaster Inc. 866.739.5282 Coastal Caffeine 757.342.0821 Lexington Coffee Roasting Co. 800.322.6505 Callao Coffee 540.743.3280 First Colony Coffee & Tea 800.446.8555 Massimo Zanetti Beverage USA, Inc 757.215.7300 Nova Roast 540.239.2459 Blackstone Coffee Co 540.710.7577 Honduras Coffee Company 877.466.3872 CC Beans 757.254.1857 Williamsburg Coffee & Tea 757.565.1400 Green Mountain Coffee Roasters 800.545.2326 Fogwoman Coffee 206.855.9061 Storyville Coffee Company 206.622.0490 Attibassi 425.319.9393 Pangaea Organica 425.269.9108 Moka Joe 360.714.1953 Onyx Coffee 360.739.3775 Tonys Coffees & Teas 360.733.6319 Columbia Ridge Coffee Company 425.770.0841 Fidalgo Bay Coffee 800.310.5540 Camano Island Coffee Roasters 360.387.7493 509.674.4100 Pioneer Coffee Roasting Company Washington's Best Coffee 800.332.0678 Silver Cup Coffee 800.311.7275

WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WI WI WI WI WI WI WI WI WI WI WI WI WV WV WY WY

Maple Valley Mill Creek Milton Mt. Vernon Olympia Olympia Olympia Puyallup Renton Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Shoreline Shoreline Shoreline Snohomish Spokane Spokane Sumner Tacoma Tumwater Tumwater Twist Vashon Woodinville Kettle Falls Appleton Appleton Elmwood Green Bay Madison Madison Milwaukee Milwaukee Onalaska Pepin Sturgeon Bay Madison Ellenboro Summit Point Jackson Hole Sheridan

Java! Java! Coffee Co. Alcantar Coffee Company Madrona Coffee Roasters La Crema Roasting Company Batdorf & Bronson Coffee Roasters King Coffee Ltd Mud Bay Coffee Company Endicott Coffee Roasters Java Trading Co. Caffe D'Arte Caffe Luca Coffee Roasters Caffe Umbria, Inc. Caffe Vita Coffee Fonte' Coffee Roaster Pura Vida Coffee Seattle's Best Coffee - Corporate Sleepless Coffee Corp Sound Provisions, Inc Starbucks Coffee Co* Zoka Coffee Roaster Giday's Coffee Seattle Gourmet Coffee Soft Coffee Lowery & Co. Inc. Craven's Coffee Company Thomas Hammer Coffee Roasters Dillanos Coffee Roasters Valhalla Coffee Co. Dominic's Coffee Co. Raven's Brew Coffee-WA Blue Star Coffee Roasting Co. The Vashon Island Coffee Roaster Isle Of Granelli Crandall Coffee Roasteres Jacques Cafe Jacques CafÈ Highland Hollow Coffee and Tea La Java a Roasting House Ancora Coffee Roasters, Inc. Johnson Brothers Coffee Roasters, Inc Alterra Coffee Roasters, Inc. Anodyne Coffee Roasting Co. Coulee Coffee Roastery Great River Roasters Door County Coffee & Tea Co. Steep & Brew Coffee Happy Trails Cafe The Black Dog Coffee Company Great Northern Coffee Co., Inc. roast!

425.432.2184 425.337.4417 253.722.6760 360.333.1035 800.955.5282 360.943.2646 360.754.6222 888.520.2326 425.917.2920 800.999.5334 206.575.2720 206.762.5300 206.709.4440 888.783.6683 877.469.1431 206.318.6996 866.304.2326 425.368.2959 206.447.1575 866.965.2669 206.407.4163 206.417.5599 800.428.2637 360.668.4545 800.214.2326 509.535.4806 800.234.5282 253.752.7178 866.759.9036 800.917.2836 509.997.2583 206.463.9800 425.487.6824 509 738 2068 920.707.4896 920.358.6125 715.639.3409 920.662.0500 608.255.2900 608.256.5282 414.273.3747 414.489.0765 608.386.5575 800.984.5282 800.856.6613 608.223.0707 304.869.3635 304.724.9040 800.216.5323 307.752.7779

By Laura Everage

Coffee as we know it today was first developed in the in 14th century by the

(much cooler than the boiling

Ottomans in Istanbul. Until then, the beverage was made by simply boiling the

point of water, which is 212 °F or

dried beans. Turks decided to roast the beans over fire and grind them into a powder

100 °C at standard pressure). It is

using flourmills. They then mixed the powder with water and heated it over slow

then poured into small cups (2-3

burning ashes. The result was a thick, syrupy and aromatic beverage that tasted

oz) and enjoyed.

delicious. It became very popular with the Sultan and palace functionaries. In fact, there were over 40 coffee makers in the palace hired just for making coffee! The

MODERN METHOD

popularity of coffee drinking quickly spread throughout the empire. Soon after,

OF MAKING TURKISH

Genovese merchants and travelers introduced the drink to Europe and ultimately

COFFEE

to the whole world.

In 2006, the Turkish appliance manufacturer Arcelik developed the world’s first automatic Turkish coffee machine.

TRADITIONAL METHOD OF MAKING TURKISH COFFEE

The machine completely simplifies the traditional process, making quality Turkish

Turkish coffee is made with a deceptively simple pot known as a "cezve" (jazz-ve) or

coffee at the push of a button in just a few minutes. In addition, the machine

ibrik. The cezve is pivotal in making the brew, as it is crucial for developing foam,

consistently produces large amounts of foam.

without which the brew is considered sub-par and unacceptable. First, the water

is measured and poured into the cezve. Next, finely powdered coffee is added

Turkish taste and experience in a quick and practical manner, and with very little

to the pot, along with

training. It makes coffee for up to four people at a time using two separate brewing

sugar to taste. Then it is

units. This allows for the possibility of preparing two brews at the same time, each

placed on low heat. After

with different amounts of coffee or sugar. The machine alerts the user when the

the temperature rises and

coffee is ready, eliminating the trouble of waiting, stirring, and adjusting the pot

the water begins to heat

in order to achieve the best possible flavor. The machine has a one-liter tank for

up, the brew is stirred

storing water.

and left to form a foam,

or froth. The brew has to

traditional proverb goes “The memory of sharing a single cup of coffee will last

be watched carefully after

for 40 years”.

This automated coffee machine makes it possible to achieve the traditional

Now, it is easier than ever to make and share a cup of Turkish coffee. As the

this point to prevent over flowing. The key idea is

More information on the Arcelik automatic Turkish coffee machine can be found

to let the coffee build a

at www.turkishcoffeeworld.com.

thick froth, which occurs around 158 °F or 70 °C

www.CoffeeTalk.com

CoffeeTalk

May 2010

www.CoffeeTalk.com

May 2010

CoffeeTalk

Judy Ganes

cancers as well as mental illness. Focusing on these benefits and coffee’s low sugar and calorie content could reduce doubts and increase use. As niche roasters continue to make higher quality decaf coffees, there could be an opportunity to target the caffeine averse. Problem: Relatively high prices for Ready-to-Drink coffee beverages and

Growing Consumption in the USA

increased competition hurt sales last year. Functional beverages, waters, energy drinks and shots all compete with RTD coffee on store shelves Solution: Functional coffee drinks with nutritional supplements may be a source of growth. Example: Bolthouse Farms Perfectly Protein drinks have seen strong sales. Problem: Losing market share among youth to alternative beverages Solution: Personalized frappuccinos, new iced coffee drinks, frappes, and smoothies; variable cup size aimed at youth oriented market—supersizing. Problem: Finding a niche market to try to boost sales Solution: Studying demographics can help you capitalize on an underserved market. An example is Nescafe Clasico, an instant coffee product aimed at Hispanics, featuring bilingual packaging. There is an added benefit because

By Judith Ganes-Chase, President, J Ganes Consulting, LLC

the Hispanic segment of the US population is expected to triple over the next

www.jganesconsulting.com

40 years.

The United States is still the global leader in world coffee consumption, but Brazil is catching up fast with annual use of more than 18 million bags and demand growing at 3%-5% annually. US coffee imports surpassed 24 million bags last year, up approximately two million from the year before. While a good proxy for demand over time, remember that imports also need to be considered in relation to re-exports and the net change in stocks. During any given month, the US grabs between 20%-26% of total world coffee shipments and the volume imported each year has grown about six million bags since 1975.

In 2009, Food, Drug, and Mass Merchandisers sold more than $3 billion worth

of coffee in the United States with more than 80% being roasted coffee. Nearly 9% was whole bean and over 64% was ground. Instant coffee captured nearly 14% market share with Ready-to-Drink grabbing just over 6%. Among the coffee drinking population, Hispanics drink coffee more regularly than any other ethnic grouping with an 84% penetration while Asians and Whites are tied at 78%. Hispanics and Blacks tend to drink more instant coffee than Whites or Asians. Of note is that Hispanics also tend to drink more certified organic/Fair Trade/Shade Grown coffees than Whites.

Older consumers, aged 55-74, tend to drink more coffee than their younger

counterparts. As baby boomers age, this segment will continue to grow rapidly. It remains unclear if they will maintain current coffee drinking habits or increase consumption in line with older generations.

Competition in the beverage sector is fierce and marketers are launching

new products at an alarming pace with many of these drinks offering vitality and boasting healthful benefits. While coffee has had considerable positive media

Problem: Older consumers tend to be more health-conscious Solution: Opportunities for new products aimed at older coffee drinkers. Example: Simply Smooth by Folgers is promoted as being “Gentle on your stomach”. A back of the envelope analysis clearly shows that marketers need to focus on the shifting age of the US population over the next several decades as this could be pivotal for the long term survival of the industry. The US population is steadily aging and if moderate coffee drinkers do not increase their coffee consumption to the levels of the preceding generation, coffee use in the United States will start to trend down again. Currently there are 40 million Americans or 13% of the population over age 65. By the year 2030, twenty years from now, this is expected to grow to 71 million people and top 19% of the population. The difference could be nearly 20 billion more cups of coffee consumed per year if the drinking habits by age stay the same. If Baby Boomers and Generation X’ers don’t drink as much coffee as the older generation than the loss could be as much 10 billion cups per year. At the same time, younger drinkers shouldn’t be ignored either, they are an important segment as well for marketers to assure that US consumption continues to grow. If the nation’s youth are targeted, there is potential to grow consumption by 30 million more cups per day over the next 20 years. Programs aimed at younger coffee drinkers have been successfully launched in Brazil and elsewhere, but still tend to be avoided in this country. This will surely be a topic of heated debate in the years ahead if the US wants to maintain its lead as the world’s largest consuming country. CT

coverage about studies finding drinking coffee to be good for your health, coffee still has an old reputation that has proven to be difficult to overcome with many believing they need to cut back on usage; medical professionals still offer this outdated advice that has been proven to be a myth.

The National Coffee Association USA Drinking Study indicated that consumers

are not likely to increase the frequency of consumption by much and new consumers need to continue to be introduced to coffee to grow usage. So how can marketers

Judy Ganes' latest comprehensive report–

“Understanding ENSO and the Real Effect on Tropical Commodities” - is available for purchase. Visit www.JGanesConsulting.com for more information

overcome some of these hurdles and keep coffee use on the rise? Problem: While coffee’s health effects can be somewhat ambiguous, the public perception tends to be misguided and overly negative Solution: Recent studies suggest that coffee may help diabetes and certain

www.CoffeeTalk.com

CoffeeTalk

May 2010

www.CoffeeTalk.com

May 2010

CoffeeTalk

Smart Marketing

and find out when and where they are open to hearing from you. Then talk to them in a way that reflects that knowledge. The truth is, customers don’t mind marketing IF it is relevant to them. 2. Direct mail is dead and email is where it’s at - Everyone gets snail mail, even the most technologically capable. Some old rules that still apply here: make it targeted, get attention on the outside with a relevant message and follow

by Lisa Olsen

up with a strong offer. If you mail something to someone, they get it. Not

Your assumptions might not work anymore.

they do mailing addresses. And how many emails have you deleted before 3. If you aren’t on the Internet, you’ve missed the boat - No doubt the Internet

There was a time when the world was thought to be flat. When all planets

program however, look closely at your target audience. You need to be where

necessarily true for email. Many people have a lot more email addresses than opening? provides a whole host of new tools that are effective and cost efficient and these need to be considered when reworking your integrated marketing they are. That may not be the Internet.

revolved around the earth and continents didn’t move. Go ahead and chuckle at these assumptions but business is littered with the carcasses of people who

4. Traditional media doesn't work any more - Boomers (born 1945-1965) still

knew the truth – until they didn’t.

respond well to more traditional media like newspaper and radio. With Boomers

My father’s mantra is that nothing is more constant than change. Life

becoming more technically savvy, you can use traditional media to drive them

does have a way of allowing us to balance ourselves just before we go into a

to a web site for additional information and processing efficiencies. However,

period of imbalance. It’s tempting to say that the period we’re in right now is

not so for Generation Y (born 1985-2004). They’ve never read a newspaper in

filled with more change than any other time, but that’s likely not the truth.

their life and their iPod has replaced radio listening. My Gen Y daughter’s still

love to get mail, especially clothing catalogs which drive them to the web site

Each age has felt as though their world was turned upside down by what

for ordering. So, we’re back to knowing your target audience.

goes down in the history books as “progress.” The invention of electricity, the first radio and then television broadcast, the emergence of computers and hence the Internet are all good examples of times when something happens

that change the way we think and the assumptions we make.

and new ideas are welcomed. Use this time to think outside of your comfort zone

We are in a time of rapid change and the rules are being reworked, adjusted

Today we’re dealing with an economic downturn that causes us to rethink

of assumptions and challenge yourself to embrace marketing ideas you have not

the rules and adjust our behaviors to a new time. Here are some assumptions

considered before. Who knows, you might be on the cusp of your best idea ever

you might want to reconsider:

if you just seize the opportunity. CT

1. Customers don’t like to be interrupted by marketing - Today, customers

Lisa Olson is the President of Smart Marketing, Inc.

want to be communicated with on their own terms. Talk to your customers

NRA Listings Astoria-General Espresso Equipment Corp. Booth Number #2968 336-393-0224 www.astoria.com General Espresso Equipment was incorporated in 1995 and sells exclusively the Astoria brand of commercial espresso machines. Along with our national network of distributors, dealers and independent service companies, we are prepared to overcome new expectations with unmatched reliability and innovative technology. See our ad on page #30 ChefTec/Culinary Software Services, Inc. Booth Number #4252 303.447.3334 www.culinarysoftware.com See our ad on page #29 Cimbali USA, Inc Booth Number #4618 312.265.8100 www.cimbali.us Cimbali, founded in 1912, offers a complete line of traditional and superautomatic espresso machines. Elegant, innovative, and patented features are the foundation on which our machines are built. Whatever your need, style, brewing preference, or price range, There's a Cimbali for You! See our ad on page #30

Component Design Northwest, Inc. (CDN) Booth Number #5938 800.338.5594 www.cdn-timeandtemp.com See our ad on page #5 Everpure Booth Number #2776 800.323.7873 www.everpure.com The world leader in foodservice filtration, we'll ensure your operation has the highest quality water for optimal beverage flavor and aroma, and trouble-free brewing equipment. See our ad on page #30 Georgia Pacific-Dixie Booth Number #6432 866.435.5647 www.dixiefoodservice.com Georgia-Pacific Professional is a provider of hygienic dispensing systems, towels, tissues, soaps, air fresheners, wipers, cups, cutlery and napkins. For more information please call 1-866-435-5647. See our ad on page #2 Java Jacket Booth Number #485 800.208.4128 www.javajacket.com The Original Green Coffee Sleeve. Comes in 100% Recycled Natural Kraft or White. Can be Custom Printed with your design. See our ad on page #17, 30

Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com. LBP Booth Number #1609 800.545.6200 www.lbpmfg.com LBP Manufacturing, Inc. is a manufacturer of innovative packaging for the foodservice industry. We specialize in creating packaging for the Coffee and Catering segments. See our ad on page #7 Mont Blanc Gourmet Booth Number #1633 800.877.3811 www.montblancgourmet.com With a heritage dipped in chocolate and steeped in coffee, Mont Blanc Gourmet is dedicated to building your brand and business through exceptional products and superior service. Our comprehensive line of traditional and sugar-free syrups, sauces and concentrates will meet all of your hot and cold beverage needs. See our ad on page #6 Service Ideas, Inc. Booth Number #2818 800.328.4493 www.serviceideas.com Since 1946, Service Ideas has been a leader in the foodservice industry offering an extensive line of products for insulated beverage service. See our ad on page #25, 30 Stalkmarket Products Booth Number #4338 503.295.4977 www.stalkmarketproducts.com StalkMarket Products is the leading supplier of 100% compostable coffee cups, lids, tableware, cutlery and food packaging, headquartered in Portland, Oregon. Products include a wide array of plates, bowls, cups, lids, to-go containers and utensils made from 100% compostable plantbased materials and provide a superior alternative to disposable paper, plastic and polystyrene (Styrofoam) products. Your expert for sustainable 100% compostable products. See our ad on page #23, 30

www.CoffeeTalk.com

Vita-Mix Corporation Booth Number #3413 800.437.4654 www.vitamix.com/foodservice As a global leader in the commercial blending industry, Vitamix products are the first choice of food operators, restaurateurs and bartenders worldwide. Vitamix provides a high level of value and benefit to its customers by developing and producing high-performance, durable, reliable and innovative blending equipment. For more information, visit vitamix.com/foodservice. See our ad on page #4,30 Wilbur Curtis Booth Number #4018 800.421.6150 www.wilburcurtis.com See our ad on page #15 WMF of America, Inc. 6642 888.496.3435 www.wmfamericas.com WMF is a worldwide supplier of One and Two Step super automatic, commercial espresso machines. Unique options include Hot Chocolate & Automatic Cleaning. Large models for coffee shops to small portable self-service units are available. Complete North & South American service, UL/NSF4 Certifications, and standard 2 year warranties accompany over 150 years of competence. See our ad on page #11

CoffeeTalk

May 2010

double cups, with a low environmental impact. ASEAN are the experts in organic recyclables for composting. 100% compostable products is all we do. For more information, visit www. aseancorp.com.

Barista Boy and Bongo Baby

India origin trip competition announcement

The Kaapi Royale Coffee Challenge returns to this year's Specialty Coffee Association of America exposition in California at the Anaheim Convention Center April 16th-18th. One Challenge Champion will be awarded a trip to India where he or she will join Kaapi Royale Coffee on their annual harvest origin tour to the Chikmagalur coffee-growing region of India. All coffee professionals are invited to take the Challenge, a test of skill where participants must correctly identify the species of three Indian coffee samples by taste. Cuppings will be held in the SCAA exposition at the Kaapi Royale Coffee booth (#2413) during show hours. Advance registration is not required and there is no fee to participate. One winner selected from all top-scoring entries collected will be announced on Sunday, April 18th. The Kaapi Royale Challenge Champion will receive an invitation to join Kaapi Royale Coffee in India for a 4-day guided farm tour during the 2011 coffee harvest season beginning this December. Roundtrip air transportation to Bangalore, local accommodations, meals and ground transportation within India will be provided; some restrictions and availability requirements may apply. For more information, call +91 99807 45254 or email to Kaapiroyale@gmail.com.

Planet+ double wall cups by ASEAN debut at SCAA

StalkMarket, a leading provider of compostable tableware, flatware, and food packaging introduced their new line of Planet+ brand, insulated hot cups at the SCAA in Anaheim. The new double wall cup is 100% compostable including the film lining which is made from 100% Ingeo biopolymers made from plant sugars. And the certified compostable Planet+ lids fit the cups, so now the Planet+ line up of single wall, double wall, lids, and yes, even jackets are the worlds only complete line of certified compostable organic recyclables. The complete line of cups is 100% BPI (Biodegradable Products Institute) certified compostable and do not need any screening by composters, and the film lining is 100% Ingeo plant sugar bioresins. Accessories include the world's first Certified BPI compostable hot cup lid that is made Ingeo CPLA bioresins, and sleeves are made from 100% recycled materials and fully compostable. Our products are competitively priced to traditional plastic lined single and

Barista Boy and Bongo Baby are the stars of a new coloring book series that explains the importance of buying organic and Fair Trade coffee. Bongo Java Roasting Co. released Volume 1 of the adventures of these two superheros that seek out sustainable coffee world wide. In the first book, Barista Boy and Bongo Baby explain that quality coffee is more than just taste: quality includes such factors as how the coffee was grown and purchased. Volume 2 will be out shortly and Volume 3 is almost written. The story will continue with the Superheros looking for organic and Fair Trade coffee at local coffeehouses and visiting coffee farmers. There is also a web site www.baristaboyandbongobaby.com.

Announcing the opening of Roaster Dynamics, LLC

Roaster Dynamics, LLC provides custom and customizable process control systems and consulting. It is the center of excellence for roaster control and data logging systems for any coffee roasting business, small or large, shop based or industrial. The company offers standard versions of roaster control and data logging systems in their new Profiling Dynamics™ and Logging Dynamics™ line. Any of their systems can be modified for your specific needs. Paul Ribich has been designing and building customized data logging and control systems for over a decade. The last 6 years have been spent specializing in coffee roasting equipment. Paul is the inventor of the leading industry roaster control systems. His acclaimed dynamic profiling technology is incorporated into Roaster Dynamics, LLC’s new line of systems. Contact Paul, PSRibich@ RoasterDynamics.com, for more information about roaster control systems or to schedule a talk about your unique process control needs.

www.CoffeeTalk.com

Gavina Fair Trade Certified coffee

F. Gaviña & Sons, pioneer in the specialty coffee industry and longtime advocate for ethical business practices, is proud to announce their new Fair Trade Certified™ Espresso. The new espresso is Fair Trade Certified™ with TransFair USA, the third-party certifier of Fair Trade products in the United States. Fair Trade Certified coffee helps family farms in developing countries gain direct access to international markets, as well as develop the business capacity necessary to compete in the global marketplace. Additionally, Fair Trade requires strict labor standards that foster healthy working conditions and provides additional community development funds that give the producer groups the opportunity to invest in the future of their farms and communities. Gaviña’s Fair Trade Espresso, as with all their coffee, is born of best coffee regions in the world and ranked among our finest coffees. Gaviña Fair Trade Certified EspressoWhole Bean Coffee, available in 5lb. bags. F. Gaviña & Sons, Inc. (800) 428-4627, or visit www.gavina.com.

continued on page 26...

May 2010

CoffeeTalk

...continued from page 25

Weldon Flavorings goes green

Through individual customers' and distributors' comments we saw an opportunity to save on product packaging. Our new 16 oz. Coffee and Iced Tea flavorings 'Refill Bottle' eliminates waste by reducing the need for additional pumps and labels. By introducing the 'Refill Bottle' we are doing our part to maintain our environment. This creates a win-win situation for our customers, as well, by saving them money. Please email Dennis, info@WeldonFlavorings.com.

Nordstrom brown and looks spectacular! New features on this cart include lower counter top height at 39.5” while still retaining the full size BeverageAire UCR27 refrigerator and lower wings at 36” for disabled access. Portage Bay Environmental P r o d u c t s GreenCarts are fabricated of #5056 welded aluminum with mill certified 32.1% recycled content. The cart satisfies harmonized HealthDepartment espresso cart codes and also meets requirements for LEED credits MR 4.2, Recycled Content and EQ 4.2, Low Emitting Materials: Paints and Coatings. No V.O.C. emitting compounds (paint/ adhesive) were used in construction and the cart has an infinite service life due to the method of construction. Michaelo Espresso in Seattle has been an espresso equipment importer and wholesaler since 1983 offering sales, installation and service of La San Marco and La Cimbali espresso machines, Cuno water filters and Michaelo espresso carts for the North America market. For more information, visit www.michaelo.com.

Fresco- System USA, Inc. wins Best New Product Award in Packaging Category at the SCAA show Latte art competition revamped, new names, new rules, same nail-biting competition

Coffee Fest New World Latte Art Championships will debut its new set-up at the Minneapolis Convention Center on June 04-06, 2010, when 32 baristi come together to compete in a revamped tournament style competition modeled after a real-life barista’s experience – pouring attractive lattes quickly and efficiently. No longer given a leisurely 5-minute warmup time, baristas jump right in to a 4-minute head-to-head competition with each other. Thirty-two competitors take part in a double elimination tournament where they compete for a minimum of five times at the counter. The competitor that receives the highest score from the three-judge panel will advance to the next stage, while the lower scorer is eliminated. Each cup will be judged based on five discrete criteria – aesthetic beauty, definition, color infusion, degree of difficulty and creativity and speed. The New World Latte Art Championships is sponsored by Barista Magazine, Nuova Simonelli, Dillanos Coffee Roasters, and Ghirardelli Chocolate Company. For complete rules and schedule, visit www.coffeefest.com.

UTZ CERTIFIED farmers sell record volume sustainably sourced coffee

32,042 metric tons of sustainable UTZ CERTIFIED Good Inside coffee was purchased by coffee roasters and brands in the first quarter of 2010. This is the highest first quarter volume in the history of UTZ CERTIFIED Good Inside. According to UTZ CERTIFIED, a leading independent sustainability program for agricultural production, the record sales are another proof that the demand for sustainably produced and sourced agricultural products is increasing rapidly. The high volumes in the first quarter of 2010 are a continuation of the growth path of last year. The total production volume of UTZ CERTIFIED Good Inside coffee in 2009 increased by 18% to 365,010 metric tons compared to 2008. These volumes make UTZ CERTIFIED one of the largest sustainability programs for coffee worldwide. For more information, visit www.utzcertified.org.

Michaelo Espresso ships second GreenCart to national specialty coffee retailer

Michaelo Espresso recently completed fabrication of their sixth espresso cart (and second GreenCart) for Nordstrom Espresso bars. This GreenCart was finished in

Fres-co System USA, Inc. won Best New Product Award in the packaging category at the Specialty Coffee Association of America (SCAA) 2010 Event in Anaheim, California. Fres-co System nominated the Van Houtte® 450g Vanilla Hazelnut new package which replaced the enameled can with plastic cap and was launched in the market this January. The Corner Seal® package includes a degassing valve and single top fold with tintie. It is eight color printed rotogravure, with Matte Finish Select™ and bilingual graphics. Van Houtte® Vanilla Hazelnut – noticeable for its elegant and shelf appealing look – was showcased along with other 150 products participating in the competition. The judges made their decision based upon innovation, design, and value to the industry. The new package’s characteristics of weight, size, and flexibility are key players in the new trends of sustainable packaging. For more information, contact: Chris Burger, cburger@fresco.com.

Earnest Eats bakes up new name to better match company mission

The premium, natural whole food company previously known as Honest Foods announced its name change to Earnest Eats. The company made the change to better reflect its impassioned mission to create real, uncomplicated foods that make you happy, like its Earnest Eats Baked Whole Food Bars and Earnest Eats Granola Planks – made with unprocessed real-food ingredients, including almond butter, organic oats, fruits, nuts and seeds. Earnest Eats Baked Whole Food Bars are hand-made with pure, whole-food ingredients including naturally sweet fruits, hearty nuts and seeds, and heart-healthy whole grains. Unlike many bars, Baked Whole Food Bars have an almond butter and organic oat base, making them incredibly moist with none of the dryness or chalkiness common to energy bars. Earnest Eats are available nationally in grocery and natural food stores, including Whole Foods, Fred Meyer, Wegmans and Safeway, and online vendors such as Amazon and Vitacost. For more information about Earnest Eats, please visit www.EarnestEats.com. For sales or distribution information, please send an email to mmandel@earnesteats.com.

Georgia-Pacific Professional’s enMotion® dispenser receives Reader’s Choice Award from Today’s Facility Manager

Georgia-Pacific Professional is honored to be a recipient of Today’s Facility Manager’s Reader’s Choice Award in the category of Restroom Accessories for its enMotion® Automated Touchless Towel Dispensers product line. The enMotion® brand was recognized by users for its operational efficiency and waste reduction benefits. Winners of the Readers’ Choice awards were selected based on survey results

from the Today’s Facility Manager audience, who were asked to identify companies they favored in terms of product aesthetics, reliability, value and customer service. The line of enMotion® Automated Touchless Towel Dispensers embodies Georgia-Pacific Professional’s commitment to offering efficient solutions for any type of facility. One-at-a-time dispensing, controlled towel lengths and various towel options help companies reduce cross-contamination and waste accumulation, while maintaining a hygienic and sustainable washroom. For more information on GeorgiaPacific Professional’s enMotion® product suite, visit www.gppro.com.

International Paper and National Park Foundation launch commemorative National Park ecotainer cups

Through a partnership with the National Park Foundation, International Paper (NYSE: IP) is launching a series of commemorative national park cups, available for use by parks, concessionaires and others. The cups – International Paper’s commercially compostable ecotainer® – feature eight different artistic renderings of iconic national parks along with an educational message about conservation and environmental stewardship. International Paper will donate one penny for each commemorative cup sold, up to $1 million, to the National Park Foundation to be used to support the Foundation’s efforts to promote and protect our national parks. In conjunction with the launch of the national park ecotainer cup, International Paper has recently partnered with the Grand Teton Conservation District to conduct a waste characterization study at the Grand Teton National Park. The study, funded in part by International Paper, is aimed at identifying best practices in foodservice waste reduction and composting solutions in order to transfer that knowledge to national parks throughout the country. The national park ecotainer cup is being used as part of the study. For more information on the program or to order cups, please visit ipfoodservice.com.

john conti Coffee Co. Celebrates 48 Years

On March 31, 1962 John Conti started his business with one cigarette vending machine. Working out of his garage, he delivered products using his 1949 Chevrolet. After tremendous growth and evolution, today the john conti® Coffee Co. roasts over 1,500,000 pounds of coffee annually and serves over 1,000,000 cups of award-winning coffee every day. The company has expanded its services throughout the years by introducing new products such as contea, which is a premium China Black Tea and probably the best iced tea you’ve ever tasted, as well as AquaConti, a premium Canadian spring water that is pristine and bottled at the source. Most recently, growth has been fueled by the acquisitions of no less than eight different companies in the last two years, six of which were purchased in the last year. The john conti® Coffee Co. has received numerous prestigious awards, including “The Tops Award" in 2000, which is awarded to only a few companies by the Specialty Coffee Association of America, of which John Conti was a founding member. The company also boasts receiving “The Best Coffee in Louisville” award presented by Louisville Magazine. John Conti was also inducted into the Coffee Hall of Fame in 2003, one of only twenty people in this prestigious group. As John Conti has celebrated the success if his company over 48 years in Louisville, he has always made it a priority to give back to the community in charitable and civic ways. He and his wife Janet are very active in the Children’s Hospital Foundation, and John was the recent chair of Gallapalooza, just to name a few. For more information, visit www.johnconti.com.

Senior researcher from FabriKal to lead discussion at Natureworks 2010 Innovation Takes Root conference

Fabri-Kal, a pioneer in innovative new product development and the eighth largest thermoformer in North America, is pleased to announce that Dave McIntosh, Senior Process Engineer with Fabri-Kal, has been selected

www.CoffeeTalk.com

to speak on the topic of marketing green food serviceware, at the NatureWorks 2010 Innovation Takes Root Conference in Dallas, TX. McIntosh will discuss the journey that Greenware®, a line of renewable cold drink cups, portion cups and lids made entirely from plant-based IngeoTM biopolymer, has had at Fabri-Kal. McIntosh will also present thoughts on lessons learned in the commercialization of biopolymer products and offer insights into the future growth path of bio-based materials and technology. New challenges will also need to be addressed in how the industry measures and markets sustainability and deals with public misconceptions about packaging and waste. Fabri-Kal believes that clearing up public misconceptions about plastics is a good place to start. McIntosh graduated from Northeastern University in Boston and University of New Hampshire and began his plastics career in 1974. He has been actively involved with new material, product and process development in both resin manufacturing and converting ever since. For more information, visit www.f-k.com.

Sweet Leaf Tea™ acquires Tradewinds Beverage Co.®

Sweet Leaf Tea, an Austin-based company specializing in premium homemade quality organic teas and beverages, is proud to announce the acquisition of Tradewinds Beverage Co. Tradewinds is a leading producer of kettle-brewed iced teas and juices, and is a complementary brand to Sweet Leaf Tea, as it offers all-natural beverages at a great price point. Together the two brands' combined resources will create expanded market opportunities. Founded in 1993, Tradewinds is a Cincinnati-based company with all its manufacturing done in Ohio, where it will remain operational. The company has a strong presence and distribution in the Midwest, that with this new development, will be enhanced by Sweet Leaf Tea's already established distribution channels across the U.S. Tradewinds Founder Kenneth Lichtendahl will play a key role in this gradual integration of the Tradewinds brand, and all day-to-day operations will continue on as planned. For more information on Sweet Leaf Tea, please visit www.sweetleaftea.com.

Sweet Leaf Tea appoints Dan Costello as new CEO

Sweet Leaf Tea, one of the nation’s leading makers of natural, organic beverages, announced today that the Board of Directors has unanimously approved the appointment of Dan Costello as the new Chief Executive Officer. Costello, the President of Sweet Leaf tea since 2009, has been responsible for managing the day-to-day operations of the Company for the past year. Costello replaces founder Clayton Christopher whose dream has always been to see the company take on new heights in the beverage industry. New packaging, new flavors, and new distribution networks have developed at Sweet Leaf Tea since Costello, formerly a General Manager with Nestlé Waters North America, began managing the company. Christopher Clayton, who plans to travel and pursue other interests, will remain actively involved with Sweet Leaf Tea as a member of the Board of Directors. For more information please visit, http://www.sweetleaftea.com.

Rising Sun of Ka'u earns Coffee of the Year honors

The Rising Sun Farm of Ka'u again reached the pinnacle of the specialty coffee world by earning the 2010 Coffee of the Year award in the Hawaii-USA category at the prestigious Specialty Coffee Association of America's Roasters Guild international cupping competition at the SCAA's 22nd annual expo. This marks the fourth consecutive year Ka'u coffees have earned international acclaim in the prestigious competition and the second time Rising Sun has earned a top spot. Competing against 134 exceptional coffees assembled from such legendary coffee origins as Columbia, El Salvador, Guatemala, Honduras, Kenya, Nicaragua, Panama and Peru, the Rising Sun earned an impressive 87.563 score. After an initial vetting round, the 134 entries were winnowed down to 74 coffees scoring 84 or better. Ten of the 74 finalists were chosen from Hawaii and were among 18 entries collected from across the state. Six of the 10 Hawaiian finalists are from Ka'u farms. For more information, visit www.kaucoffeefestival.com.

continued on page 28...

CoffeeTalk

May 2010

www.CoffeeTalk.com

May 2010

CoffeeTalk

...continued from page 26 Fair Trade movement. The “Wake Up Your Campus” campaign is available to all college students throughout the country. To sign the on-line petition for Organic Fair Trade coffee, or to sign up as a brand ambassador, please visit www.suncoffeeroastersuniversity.com.

Convenience becomes much more inviting with Folgers®

Folgers makes it easy to create a daily coffee sanctuary at your convenience store by offering total turnkey coffee programs. Available in a variety of roasts and blends packed to make brewing large quantities of coffee convenient, all Folgers roasts are made from the finest Mountain Grown® beans, delivering consistently rich flavors and aromas. Additionally, advertising support materials are offered to help you attract customers and provide a total coffee experience, such as branded equipment, cups, and other service ware. Make your c-store the place to come for that daily escape with a coffee program built around America’s Coffee Choice—Folgers. For more information about serving Folgers products, call 877-MYFOLGERS. For rebate offers or to find a distributor near you, visit www.smuckerfoodservice.com.

La Marzocco – The Strada has been painted yellow and red

In 2010, La Marzocco will be presenting a innovative new product: the new STRADA machine, whose motto is “totally programmable”: pressure profiling during extraction, temperature, pre-infusion and extraction time can all be regulated by the barista who, will be in charge of all parameters. The La Marzocco Strada proves to be the ultimate machine by coffee geeks throughout the world. La Marzocco, in spite of maintaining roots in Florence, continues to keep an eye out on the American market, which is in constant flux, in the presence or lack of economic crises, and is always hungry for more. La Marzocco was founded in 1927 and has traditionally specialized in producing high end espresso machines, they have offices in both Milan and Seattle. For more info contact lorenzo@lamarzocco.com.

Java Jones launches motorcycle inspired organic coffee blend

The loud grinding sound you heard coming from Java Jones wasn’t from their Diedrich roaster, instead it was Java Jones unleashing their newest caffeinated creation: “Wreckless Thunder,” an organic coffee. On Aprill 24th, Java Jones partnered with BMW Motorcycle to fire up the local coffee drinking and motorcycling community with live music, food, and free samples, to ANYONE who shows up on two wheels (must have a helmet to qualify!). Friends of Riders for Health is a CA based non-profit organization that raises funds to support the international Riders for Health program that delivers medical supplies to remote areas of Africa. Learn more at www. friendsofriders.org Java Jones is a San Diego based organic and fair trade roasting / retail company founded in 1992. For more info contact Brett@javajonescoffeehouse.com.

Sun Coffee Roasters promotes “Wake up Your Campus” national campaign

Sun Coffee Roasters, an Organic Fair Trade coffee company, is reaching out to millions of college students across the country who desire a more eco-friendly and sustainable world, with the newly launched Sun Coffee Roasters University “Wake Up Your Campus” campaign. This nation-wide initiative is designed to help students, parents, staff, and alumni request Organic Fair Trade coffee for their campus via an online petition on the Sun Coffee Roasters University website. In addition, students can enlist online as brand ambassadors and become further educated on the Organic

New Leaf Brands launches new line of lemonades

New Leaf Brands (OTCBB: NLEF) (the "Company"), "The Official Beverage of Taste"™, has launched a new category - lemonades expanding and diversifying its well-established and popular category of ready-to-drink (RTD) iced teas. New Leaf's lemonades are available in three flavors: Homemade, Black Cherry and Strawberry. Additionally, "The Tiger," half-iced tea / half lemonade will debut as part of the lemonade line-up. New Leaf's 100% natural lemonades are made with pure organic cane juice and contain 10% real fruit juice. As testament to New Leaf's rapid expansion across the US, New Leaf recently signed separate distribution agreements enabling its RTD iced teas to be available in the state of Arizona and in major urban areas of southern California. Additionally, through a partnership with Manhattan Beer, New Leaf intends to double its distribution in the New York metro area during the next three months. For more information, please visit www.newleafbrands.com.

Seattle Seahawks and Sounders FC announce new partner

The Seattle Seahawks and Sounders FC announced a partnership with North Star Fine Coffees, the makers of Sounders FC Kick Coffee™ and the Blitz Blend.™ Kick Coffee™ blends the finest Costa Rican and Guatemalan coffees and is filled with high notes of berrylike flavors combined with chocolaty, nutty overtones. Of note, Kick Coffee™ was made especially for soccer fans. Kick Coffee™ and Blitz Blend™ offer a whole new coffee experience to Seahawks and Sounders FC fans. Beginning in April, fans have a special opportunity to try Kick Coffee™ at a substantial discount by ordering from www. kickcoffee.com and entering the Coupon Code “SOUNDERS” (case sensitive). In the spirit of Sounders FC "Give Us Your Full 90," 90 cents per pound sold will be donated to local charities and matched by an additional 90 cents from North Star Fine Coffees. As a featured partner on the Sounders FC website, fans will be able to register to win free coffee, game tickets, and post-game field access with an opportunity to meet selected players. For more information visit www.kickcoffee.com.

Intellifresh-the smarter way to ensure a perfect cup of coffee every time

Advertiser Listing Company.........................................Phone..............Web................................

Astoria-General Espresso Equipment Corp... 336.393.0224 Bridge Brand Chocolates....................................415.677.9194 BriteVision.................................................................877.479.7777 ChefTec/Culinary Software Services, Inc......303.447.3334 Cimbali USA, Inc.....................................................312.265.8100 Coffee Fest................................................................800.232.0083 Coffee Holding Company.....................................800.458.2233 Comfort Grip Wrap.................................................847.478.0184 Component Design Northwest, Inc. (CDN)....800.338.5594 Ditting USA, Inc.......................................................810.367.7125 Eagle Web Press....................................................800.800.7980 Everpure....................................................................800.323.7873 F. Gavina & Sons.....................................................800.428.4627 Faema USA...............................................................866.443.2362 Georgia Pacific-Dixie............................................866.435.5647 Growers First............................................................949.551.1085 Hartley Transportation LLC..................................800.427.8539 Honey Smoked Fish Co.........................................303.674.4636 Hypercat Advanced Catalyst Products...........610.692.3490 Java Jacket..............................................................800.208.4128 JAVALYTICS by Madison Intruments, Inc......888.349.3847 Knutsen Coffees, Ltd..............................................800.231.7764 LBP .............................................................................800.545.6200 Lee Hays & Associates........................................712.246.3301 Mont Blanc Gourmet.............................................800.877.3811 Nestlé ® Coffee-mate®.........................................800.637.8534 Novus Tea.................................................................888.244.3569 Nuova Ricambi USA..............................................916.315.2535 Pacific Bag, Inc.......................................................800.562.2247 Penn Scale Mfg. Co...............................................215.739.9644 Plastic & Products Marketing............................800.654.5741 POWERpass.............................................................888.469.7277 Project First Taste...................................................206.795.4471 Sav-on Bags.............................................................909.869.9158 Scolari Engineering S.p.A....................................856.988.5533 Service Ideas, Inc...................................................800.328.4493 SmartCup, Inc..........................................................530.889.1754 Stalkmarket Products............................................503.295.4977 SweetBird.................................................................866.575.6901 The Barista Box.......................................................877.766.8348 TightVac.....................................................................888.428.4448 Vita-Mix Corporation.............................................800.437.4654 Weldon Flavorings..................................................502.797.2937 Whip-eez Inc............................................................800.280.5245 Wilbur Curtis.............................................................800.421.6150 WMF of America, Inc............................................888.496.3435

Every operator knows maintaining ideal coffee temperature is imperative to brewing and holding the perfect cup of coffee for any extended time. Coffee that isn't held correctly has to be poured out reducing profitability. But with Curtis IntelliFresh, you can be sure of perfect heat, perfect timing and perfect brewing. Once the "brew" button is pushed, IntelliFresh goes to work - maintaining preprogrammed freshness requirements and desired serving temperature. IntelliFresh insulated satellite servers feature a unique server connection that literally "remembers" settings both at the brewer and on their remote serving stand. Curtis' exclusive design envelops the satellite with gentle, digitallycontrolled bursts of warmth to bathe the coffee with heat and precisely maintain optimum temperature without destroying flavor. An LED alerts when it's time to make a new batch. The unique encapsulated design stands up to washing and full submersion, providing years of dependable service. For more information: call 800.421.6150 or visit www.wilburcurtis.com.

www.CoffeeTalk.com

www.astoria.com www.bridgebrandschocolate.com www.britevision.com www.culinarysoftware.com www.cimbali.us www.coffeefest.com www.coffeeholding.com www.comfortgripwrap.com www.cdn-timeandtemp.com www.ditting.com www.eaglewebpress.com www.everpure.com www.gavina.com www.faemasource.com www.dixiefoodservice.com www.growersfirst.com www.hartleytrans.com www.honeysmokedfish.com www.hypercat-acp.com www.javajacket.com www.javalytics.com www.knutsencoffees.com www.lbpmfg.com comingsoon.com www.montblancgourmet.com www.coffee-mate.com www.novustea.com/ www.nuovaricambi.us www.pacificbag.com www.pennscale.com www.plasticpm.com/ www.powerpassloyalty.com www.projectfirsttaste.com www.sav-onbags.com www.scolarieng.com www.serviceideas.com www.mysmartcup.com www.stalkmarketproducts.com www.heysweetbird.com www.baristabox.com www.tightvac.com www.vitamix.com/foodservice www.WeldonFlavorings.com www.whipeez.com www.wilburcurtis.com www.wmfamericas.com

Page

30 30 21 29 30 31 19 29 5 5 27 30 30 27 2 13 29 29 28 17, 30 29 29, 30 7 30 6 9 28 30 30 29 30 27 3 29 32 25, 30 27 23,30 23 21 30 4 29 29 15 11

NRA Booth #

2968

4252 4618

5938

2776

6432

485

1609 1633

2818 4338

3413 3413 4018 6642

CoffeeTalk

May 2010

ICED TEA AND WATER

FLAVORINGS Introducing innovative, natural and unsweetened flavorings for your iced tea and water! Available in 4 refreshing, concentrated flavors: • Peach • Raspberry • Passion Fruit Guava Mango • Mango Orange Passion Fruit

Tea Flavorings

Weldon

Swirl The Flavor. Savor The Taste.™

WeldonFlavorings.com (502) 797-2937

Hartley Transportation specializes in providing its customers with Truckload, Intermodal, LTL, and Air & Ocean Freight services to and from any point in North America! We are committed to providing our customers with the finest transportation services at the most economical costs, without sacrificing quality. Our goal is to form a winning partnership with each customer by performing our services beyond expectation in order to assure our mutual success. Call or email for a rate quote or to find out more today!

Truckload • Intermodal–Rail • LTL • Air • Ocean 800.HARTLEY (427.8539) • fax: 603.228.9555 • info@hartleytrans.com

www.hartleytrans.com

www.CoffeeTalk.com

May 2010

CoffeeTalk

www.CoffeeTalk.com

CoffeeTalk

May 2010

www.CoffeeTalk.com

May 2010

CoffeeTalk