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Slip.
Grip.
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“ OUR COMPETITORS WEREN’T TOO HAPPY TO SEE WE HAVE ONCE AGAIN IMPROVED OUR QUALITY.” Our decaf bean color now looks more like green coffee, which helps make roasting easier. Helping your decaf business is our only business. Ask for SWISS WATER® Process decaf – coffee without compromise. For samples call 1-800-668-9981.
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August 2010
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CoffeeTalk
August 2010
Features White, Brown, Blue, Pink, Yello, Green, Clear…a universe of sweet colors – Page 8 - staff writer Katie Bakker explores the rainbow of sweeteners. There is a lot going on with this small, but necessary condiment.
TOC CoffeeTalk Calendar............................................................................................................. 6 The View............................................................................................................ 6 White, Brown, Blue, Pink, Yello, Green, Clear…
a universe of sweet colors........................................................................... 8
Specialty Coffee Roaster Directory................................................................... 10 Smart Marketing – by Lisa Olson...................................................................... 12 Competitive Landscape for Coffee Consumption
– by Judy Ganes-Chase............................................................................. 14
Hawaii Coffee Ass’n Crowns Grand Champion of
Hawaiian Coffee at 15th annual conference............................................... 16
Advertiser Listings........................................................................................... 22
Mail:
Phone:
CoffeeTalk, LLC, 25525 77th Ave SW Vashon, WA 98070 206.686.7378 Fax: 866.373.0392 www.coffeetalk.com
Since 1988 Owner/Publisher/ Advertising Director 877 426 6410 - Direct Line 206 795 4471 - Intl. Line
Kerri Goodman-Small, ext 222
Kerri@CoffeeTalk.com
Miles Small, ext 277
Miles@CoffeeTalk.com
Production Daily Dose Art Production Production Manager
Justin Goodman, ext 264 Marcus Fellbaum, ext 261
Justin@CoffeeTalk.com Marcus@CoffeeTalk.com
Administrative Administrative Assistant
Katie Bakker
Katie@CoffeeTalk.com
Founder Founder/CEO (1988-2005) Hospitality News
Edward E. Sanders, ext 23
EdS@CoffeeTalk.com
Owner/Editor-in-Chief 206 795 2835 - Direct Line
CoffeeTalk does not assume the responsibility for validity of claims made for advertised products and services. We reserve the right to reject any advertising. Although we support copyrights and trademarks, we generally do not include copyright and trademark symbols in our news stories and columns. Circulation: CoffeeTalk (ISSN 1084-2551) is mailed monthly (10 times per year) with Ezines in July and December. Postmaster: Send address changes to CoffeeTalk, LLC, 25525 77th Ave SW, Vashon, WA 98070 Subscription: The cost of a subscription in the U.S. is $47.50 per year; in Canada, the cost is $72.00. Free to qualified industry professionals. Non-qualified requests may be rejected. Publisher reserves the right to limit the number of free subscriptions. For subscription inquiries, please call 206.686.7378 x51 or subscribe online at www.CoffeeTalk.com. Copyright © 2010, CoffeeTalk, All Rights Reserved.
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Calendar Aug. 14-16 Aug. 14-16 Aug 19-22 Sept. 01-03
Sept. 11-13 Sept. 12-13 Sept. 13 Sept. 18-19 Sept. 26-27 Oct. 13-16 Oct. 29-31 Oct. 29-31
Nov 5-14
Ultimate Barista Challenge, Los Angeles, CA, www. ultimatebaristachallenge.com, 503.232.1016, info@ultimatebaristachallenge.com Western Foodservice & Hospitality Expo, Los Angeles Convention Center, Los Angeles, CA, www.westernfoodexpo.com, rhomola@reedexpo.com, 203.840.5841 10 th Annual Roasters Guild Retreat, Skamania Lodge, Stevenson, WA, www.roastersguild.org/retreat 10 th RAMACAFE International Coffee Conference, Crown Plaza Hotel Convention Center, Managua, Nicaragua, www.ramacafe.org, 505.8886.0017, 505.2277.2154 Ultimate Barista Challenge, Orlando, FL, www. ultimatebaristachallenge.com, 503.232.1016, info@ultimatebaristachallenge.com Florida Restaurant & Lodging Show, Orange County Convention Center, Orlando, FL, rhomola@reedexpo.com, 203.840.5841 Green Coffee Association Golf Outing, 212-766-5854, DMadigan@greencoffeeassociation.org Puerto Rico Coffee Expo. 787-568.7646, info@prcoffeeexpo.com 2010 Canadian Coffee & Tea Show, Toronto's International Centre, Toronto, Canada, www.coffeeteashow.ca, 866.688.0504, mcronin@ fulcrum.ca Natural Products Expo East,Boston Convention and Exhibition Center, Boston, MA, www.expoeast.com, 866.458.4935 Coffee Fest Seattle, Washingtion State Convention & Trade Center, Seattle, WA, 425-295-3300 ext 113, davidh@coffeefest.com New World Latte Art Championship at Coffee Fest, Washington State Convention & Trade Center, Seattle, WA, 425-295-3300 ext 113, davidh@coffeefest.com Kona Coffee Cultural Festival, www.konacoffeefest.com
The Art of Hydration
TM
www.vesseldrinkware.com
Vessel Drinkware + Your Logo TM
Our double-wall BPA-free tumblers, available in 16 & 20 ounces, are sure to be stylish and affordable customer favorites.
20 oz. Botanical Birds
We work with you to develop the ideal drinkware program for your company. Custom Programs Our capabilities range from helping you choose the perfect item for a logo to co-branding with one of our designs. We can also create custom artwork, and for larger volume customers, customize body shapes & colors.
It’s time to push back! A major aggravation of ours as we prepare the Daily Dose each day is the impact of local media on our industry. A single cynical food or business writer who ridicules a café’s efforts just to get a cheap laugh can dash all the legwork in the world spent educating consumers about the nuances of coffee. A recent example is the experience of Café Grumpy in New York trying to introduce an extraordinary coffee to their consumers. However, there are many, many more ways that local media can nibble away at coffee’s success. Headlines like… Another mom and pop café beating the odds against the green giant “any town” café still brewing through bad economy another pricey café closes, victim of economy does “any town” really need another café? “your name” café declared nuisance by neighborhood group “your name” café hangout for unemployed laptop users But the one that really makes me crazy is the dual drum beat of business, food, and lifestyle writers counseling us to save money by first dumping those $3.00 cup of coffee and second, ‘make your coffee at home in the morning and take some to work, it is just as good, if not better than the coffee at those ‘coffeehouses’ and no lines!’ Well, first off we all know that unless the coffee itself is rare and valuable or the preparation is difficult and involved there is no such thing as a $3.00 cup of brewed everyday coffee; there are $3.00 mocha lattes with maybe a shot of syrup, but not $3.00 brewed everyday coffees. And as for the second, if someone is really capable of duplicating the café experience at home then they already are our customers. These enthusiastic consumers are looking to equal the home experience while on the road and so are frequent visitors. Those coffee drinkers that believe they can duplicate the coffeehouse experience at home, but can’t, were not likely to become our regular customers in the first place. So what is the damage here? What is so aggravating? It is the need for local media to fill editorial space and airtime at any cost while seeming to be wise, on the side of the angels, and helpful. They are actually reaching for humans’ more base instincts of attracting followers by ridiculing and dismissing someone or something else. In coffee’s case, many local media outlets seem to want to paint specialty coffee as pretentious and frivolous. So what is the damage, the damage is that if your local paper and television/radio reporting is repeatedly talking about coffee as something just for the rich and foolish, they are gradually and persistently putting you out of business. What percentage of your lost sales is the result of customers following the guidance of your local sarcastic food, business, or lifestyle writer? How many consumers have heard their morning drive-time radio DJ’s finding lame humor at the expense of specialty coffee in YOUR community? It is hard to tell, but it is human nature to not want to look abnormal, to conform, and if the media establishes in consumers’ minds that having a café cup in their hands is not acceptable, is nonconforming to their peers, then that equals lost sales. And what does that loss look like in the big picture, how many of the 100s of thousands of workers in the United States coffee industry have been terminated because of this pressure in every town and city newspaper or television/radio station throughout the US? Let’s take a wider view, how many children have died from disease or famine in the coffeelands because shock-jocks think specialty coffee drinkers are ridiculous? Hard to tell. So why does this continue? Because we let them! We need to be activists for our own businesses. Your café and other cafes and roasters in your community are being bled to death from a thousand small cuts. Something must change, but what? You are too busy running your businesses to march down to the local paper and rant for an hour to the editor. Here is an idea. When you read or hear a local media talking head making negative remarks about coffee, tell us. E-mail us the name and type of media, where you are located, what the date was, and what was said. Let us do the ranting. E-mail us at truth@coffeetalk.com, we will let them know why specialty coffee is important to their community and the world. We are serious! It is time coffee pushed back! That is our opinion, we would love to hear yours. Email Miles at miles@coffeetalk.com.
About Our Products From vacuum-sealed tumblers to stainless steel bottles, we offer something for all of your drinkware needs.
Cheers!
Kerri & Miles
The Making a Difference Click-thru contest results as of August 30, 2010 are…
Visit www.vesseldrinkware.com to view the rest of our line. sales@vesseldrinkware.com
The View
#1 is ‘CQI’ with ‘Fair Trade Towns’ and ‘Coffee Grown like Wine’ tied for second. Closely following is ‘Building Coffee Farmer Alliances in Uganda’ in third place.
16 oz. Going Green (206) 763-0366
(866) 876-8282
Go to www.coffeetalk.com and open the Making a Difference issue then find your favorite project. Clickthru to their website and voila, you have voted. The project that receives the most viewings by September 15th, 2010 will receive a $1000 cash donation from CoffeeTalk.(remember, only one vote per person, all multiple votes from one person will be deleted)
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August 2010
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7
Sweeteners August 2010
8
CoffeeTalk
White, Brown, Blue, Pink, Yellow, Green, Clear…a universe of sweet colors By Katie Bakker
Sweeteners add serious flavor to your day.
Each morning, millions of people file into coffeehouses all over the world to fulfill
whose process is totally “green” from start to finish. “Because no chemicals, alcohols
their caffeine-crazed addictions, ordering from a simple black cup of coffee to the
or solvents are used at any stage of the extraction or purification process, there is
extravagant Double tall ristretto skinny dry latte. Upon receiving their orders, they’ll
no waste whatsoever. The leaf residue becomes cattle feed or ground mulch, and
wander on toward the condiment bar where they’ll make their biggest decision of
the spent water is distributed to local farmers who use it to irrigate their fields”,
the morning, will it be white sugar, brown sugar, raw sugar, honey, Agave, liquid
says Jennifer Powers-Murphy of SweetLeaf Sweeteners. Stevia doesn’t affect blood
sugar, Stevia, aspartane, sucralose, saccharin, Equal, Pure Via, Splenda, NutraSweet
sugar levels, so it’s an excellent choice for people with type I and type II diabetes
and more, or will they ask the baristas to put in a syrup additive to give their drink
wanting a touch of sweetness in their decaf espresso skinny latte.
of choice that extra pick me up? Sweet tooth or not, we all need a little treat from
time to time.
non-liquid lies in the functionality of the process” says Jessica Gibson of Monin
Another terrific alternative option is Stevia. Stevia is an example of a sweetener
Yet another option is liquid sweeteners. “The difference between liquid and
People want to customize their beverages in every way thinkable,
Sweeteners. Monin Sweetener products are liquid; therefore dissolving
whether it be the choice of several different kinds of milk, including
instantly in hot and cold beverage applications – a timesaving
a local dairy option from a farm just down the street, or an
feature when the customer line starts to build. Also, the
array of flavors and sweeteners to create their perfect
instant dissolve provides a better taste experience for the
drink.
consumer, there will never be non- dissolved granules
It’s safe to say that the more choices a
at the bottom of their cups giving them an over sweet
coffeehouse can offer, the more it will appeal to
experience when finishing their beverage”.
the customer. Remember, “Variety is the spice of
One way to offer your customers flavoring and
life”, just as the more items you offer on your
their preferred method of sweetening coffee
menu the more customers you’ll be able to
is Weldon Gourmet Coffee Flavorings. These
satisfy, the more variety of sweeteners you
coffee
flavorings
are
not
pre-sweetened
offer, the more people are apt to buy and
therefore they can be enjoyed with flavored
return to your coffeehouse. Though some
coffee, cappuccino, and lattes unsweetened or
consider sweeteners to be only a minute part
sweetened with one of the many sweeteners
of coffee, they have proven to be essential
available on the market today.
and rapidly growing in demand. After all,
choices have always increased appeal, and
coffee shop owners continue to search for new
options to customize your beverage could be
ways to make their stores prosperous. Truth
the difference you are looking for.
is, the better choice really depends on what is
According
to
Judiaan
Woo
of
iSi
With the current state of the economy,
important to the consumer. Market the features
North America, “ sweeteners are no longer
of the beverage you serve and communicate to
considered a trend, it is becoming an accepted
your customer the quality ingredients you use to
part of coffee.” Beverage additives have become
make their favorite beverages. This shows your
more calorie conscious and now attract diabetic
customers that you care about the overall value
customers with new sugar-free options. “Merisant
of the beverage you serve them and that you won’t
Company is now offering four leading zero calorie
settle for mediocrity. Catherine Steffen,
sweetener “colors” under the Equal® and Pure Via™
Product Management for
brand names,” says Aaron Brost representing Merisant
Sugar Foods Corporation says, “To ensure customer (patron)
Company.
Director of
satisfaction, the full “rainbow of sweeteners” should be offered.
Sugar alternatives are abundant in cafes, and brands like Equal
Each of the sweetener types (pink-saccharin, yellow-sucralose, blue-
are becoming more popular, and more competitive in providing no calorie
aspartame, green – stevia, brown – turbinado) has its own distinct taste profile
sweeteners. The trend in America seems to be continuously moving towards a
and loyal consumer following. People tend to be very particular about how they take
healthier, more organic lifestyle, and becoming more calorie conscious. One choice
their coffee – it may be the first thing they consume in the morning or the last part
is natural sweeteners. These sweeteners consist of substances that require minimal
of an evening meal – so it leaves a strong impression. For pennies, doesn’t it make
processing, usually derived from organic sugar cane juice, which is naturally
sense to ensure patrons have their first choice of sweetener available? Chances are
fermented and crystalized to produce erythritol (a sugar alcohol found in the human
it will keep them loyal, which translates into more coffee sales for the operator.” So,
body), ensuring that the natural sweeteners are completely organic and wholesome.
pick your pleasure, and enjoy! CT
Other sweeteners are created by combining elements that are not found naturally.
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CoffeeTalk
August 2010
Brands Your Patrons Trust. Taste Your Patrons Expect. Equal®, the brand you and your customers have trusted for superior quality and taste for over 25 years, is expanding its sweetener line beyond blue. Now yellow and pink will also bear the Equal® name, delivering precisely the right taste your patrons expect. And for those seeking a new stevia-based sweetener, we’re including Pure Via™ all natural zero calorie sweetener – already a nationally recognized brand. Our new collection of zero calorie sweeteners is the convenient and reliable way to satisfy every patron.
At the Right Price for You. The Sweet Marks of Excellence collection is not only complete, it’s priced to fill every caddy. Contact us today at 1-888-658-1948 and we’ll put our program to work for you. Or visit us online at www.equalpurevia.com
© 2010 Merisant Company. Equal is a registered trademark of Merisant Company. Pure Via is a trademark of Whole Earth Sweetener Company, LLC.
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Specialty Coffee Roasters AK AK AL AL AL AL AR AR AR AR AZ AZ AZ AZ AZ AZ AZ AZ AZ BC BC BC BC BC BC CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA Ca CA CA CA CA CA CA CA CA CA CA CA CA CA CA CA CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CO CT CT CT DE FL FL FL
Homer Juneau Birmingham Birmingham Birmingham Birmingham Bentonville Fort Smith Fort Smith Rose Bud Gilbert Scottsdale Scottsdale Scottsdale Tempe Tempe Tempe Tucson Tucson Ashcroft Chilliwack Mission Richmond Salt Spring Island Vancouver Alhambra Aptos Baldwin Park Berkeley Campbell Canoga Park Ceres Ceres Chula Vista Corona Coronado, Culver City Davis Downey El Cajon El Cajon El Cajon Emeryville Emeryville Eureka Fairfield Fort Bragg Fremont Gardena Hartford Hayward Inglewood Irvine La Jolla Long Beach Los Angeles Los Angeles Los Angeles Menlo Park Mentone Murrieta Murrieta Newport Beach Newport Beach Oakland Oakland Oakland Pasadena Pasadena Richmond Rocklin Sacramento Sacramento Saint Helena San Diego San Diego San Diego San Dimas San Francisco San Francisco San Francisco San Francisco San Francisco San Jose San Jose San Rafael Santa Clarita Santa Cruz Santa Cruz Santa Fe Springs South San Francisco, South San Francisco, Vernon Walnut Creek Yorba Linda Arvada Buena Vista Colorado Springs Colorado Springs Denver Denver Denver Denver Denver Denver Denver Denver Durango Englewood Inglewood Loveland Minturn Pueblo Hartford New Haven Stamford Delaware City Boca Raton Cape Coral Clearwater
K Bay Caffe' Roasting Company, LLC. 907.299.0880 Heritage Coffee Co. 800.478.5282 O'Henry's Coffee Roasting Co. 205.945.8970 Red Diamond, Inc. 205.577.4000 Royal Cup Coffee Roasters 800.366.5836 Treasure Cup Coffee Roasters 205.444.1446 Kennedy Coffee Roasting Company 479.464.9015 Fresh BeanZ Coffee 479.452.2404 Silver Joe's Coffee Company 866.558.6333 RoZark Hills Coffee Roasterie, Inc. 501.556.5808 Blue Otter Coffee 312.327.1970 Passport Coffee & Tea 888.900.1419 Village Coffee Roastery 480.905.0881 Volcanic Red Coffees 866.462.8733 Cortez Coffee Roasters 800.992.6782 Lost Dutchman Coffee Roasters 623.217.1304 Momentto Coffee Roasting Company 480.948.8501 Arbuckle Coffee Roasters 800.533.8278 Roaster X 520.791.0400 Beans Roasted Rite Coffee Company 250.453.9864 Pacific Coffee Roasters Inc. 604.701.6887 Grab-a-Java 604.826.5282 Canterbury Coffee Corp. 604.270.2326 Salt Spring Coffee 250.538.7748 Doi Chaang Coffee Company 866.924.2264 La Mill Coffee Specialists 606.202.0100 Surf City Coffee Company 831.685.8614 Tropical Premium Coffee 866.813.1006 Kavanaugh Coffee Roasting Company 510.843.3040 Don Tomas Coffee 408.333.9763 International Coffee Consulting Group 818.347.1378 Chatz Roasting Co 209.541.1100 Chatz Roasting Company 800.792.6333 West Coast Coffee Roasters 619.424.7881 TurkishCoffeeWorld.com 949.419.6207 Blue Bridge Coffee 619.435.5300 Conservatory for Coffee, Tea & Cocoa 310.558.0436 Java Detour 530.756.8020 Trinidad Coffee Company 562.862.3004 Daymar Select Fine Coffees 619.444.1155 Ponderosa Roasting Maintenance & Manufacturing 619.590.3600 Renegade Roaster Design Group 619.590.3600 Peet's Coffee & Tea 510.594.2100 Wild Card Roasters 800.328.1178 Humboldt Bay Coffee Co 800.787.5282 Far East Asian Trading Co., LTD 707.425.3488 Thanksgiving Coffee Co., Inc. 707.964.0118 Sujus Coffee & Tea 510.742.8880 Escoffee LLC 310.918.3016 Conneticutt Espresso 860.808.9581 CAFFE' CULINAIRE-Java Roasteries, Inc 510.783.1010 Danesi Caffe USA Inc. 646.742.9798 Halo Brand 949.551.2588 Bird Rock Coffee Roasters 858.551.1707 It's A Grind Coffee Franchise, LLC 562.594.5600 Groundwork Coffee Co. 323.930.3910 Mocha Kiss Coffee 323.512.9800 The Coffee Bean & Tea Leaf 800.832.5323 Josuma Coffee Company 650.366.5453 Inland Empire Coffee Company 909.794.2255 Cafe Bravo Coffee Roasting Co. 951.691.5420 Java Kai 866.528.2524 H&E Sales 949.861.2094 Kean Coffee 949.642.5326 Bartlett Coffee Company 510.697.1234 Mr. Espresso 510.287.5200 Scarlet City Roasting 510.708.1402 Jones Coffee Roasters 800.729.8114 Jones Coffee Roasters 626.564.9488 Catahoula Coffee Company & Roastery 510.235.0525 Vaneli's 916.315.2538 Beantrees Organic Coffee Co. Inc. 916.444.1164 Java City 877.528.2289 Napa Valley Coffee Roasting Company, Inc 707.286.4062 Caffe Calabria 619.683.7787 Epicurean Global Alliance 763.234.8512 Java Jones CoffeeHouse 619.696.5007 Coffee Klatch Roasting 877.455.2824 America's Best Coffee Roasting Company 415.285.5556 Coffee Holding Company - West Coast 415.337.5111 Coffee Magic/Cup at a Time 415.587.5187 House of Coffee 415.681.9363 UCC Ueshima Coffee Co. 212..397.1860 Barefoot Coffee Works 408.293.7200 Willow Tree Coffees 408.472.7086 Equator Estate Coffees & Teas, Inc. 800.809.7687 Newhall Coffee Roasting 661.295.1170 Pacific Espresso 831.429.1920 WelshSpirit Coffee Company 831.234.5200 Apffels Fine Coffees 562.309.0400 Mountanos Brothers Coffee Co. 800.624.7031 Mountanos Brothers Coffee Co./Lindsay's Teas 800.624.7031 Gavina Gourmet Coffee 800.428.4627 Pacific Bay Coffee Co. & Micro-Roastery 925.939.3908 Bodhi Leaf Trading 714.350.6156 MCR 720.394.0198 Buena Vista Roastery/Bongo Billy's Coffees 719.395.4991 Buy Well International 877.294.6246 Silk Road Trading Company 719.243.3372 Boyer Coffee Company, Inc. 800.452.5282 Cafe Novo Coffee Roasters, LLC 303.295.7678 Dazbog Coffee Company 303.892.9999 Gourmet Reserve LLC 720.849.3213 ink! Coffee 877.223.3465 Kaladi Coffee 720.570.2166 The Great American Coffee Company 303.922.4383 Visionary Gourmet Coffee 303.242.5639 Durango Coffee Company 800.748.2275 Mountain State Golden Roast, LLC 303.868.4454 Elevation Coffee Traders 303.922.3104 Black Cup Coffee Roasting 888.663.1194 Vail Mountain Coffee & Tea 970.827.4008 Solar Roast 719.544.2008 Baronet Coffee Inc. 860.527.7253 One World Coffee & Tea 203.376.1589 Raus Coffee Co 203.820.9434 Delaware City Coffee Company 302.832.3303 Baby Cakes, LLC 954.464.8283 Java D'Oro Gourmet Coffee Roasters 800.381.1752 Cinnamon Bay Coffee Roastery 727.466.9200
FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL FL GA GA GA GA GA GA GA GA GA GA GA GA GA GA GA GA HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI HI IA IA IA IA IA ID IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IL IN IN IN IN IN IN KS KS KS KY LA LA LA LA LA LA LA MA MA MA MA MA MA MA MA MA MA MA MD MD MD MD MD
Cocoa Beach Coral Gables Deerfield Beach Doral Doral Fort Lauderdale Hialeah Key West Melbourne Miami Miami Miami Miami Oviedo Port Charlotte Punta Gorda Santa Rosa Beach Sarasota st petersburg Tampa Tampa Tampa Tampa Winter Park Yulee deerfield beach Americus Athens Atlanta Atlanta Atlanta Atlanta Atlanta, Augusta Birmingham Cleveland Marietta Roswell Senoia Senoia Smyrna Tucker Capt. Cook Captain Cook Captain Cook Captain Cook Holualoa Honolulu Island of Hawaii Kahului, Maui Kailua-Kona Kailua-Kona Kailua-Kona Kalaheo Kauai Kealakekua Kealakekua, Kona Kihei Mountain View Cedar Rapids Des Moines Des Moines Hiawatha Urbandale Coeur d' Alene Arlington Heights Belleville Bourbonnais Champaign Chicago Chicago Chicago Chicago Chicago Deer Park Downers Grove Elgin Geneva Hanover Huntley Loves Park North Chicago Plainfield Schiller Park Spring Grove Washington Woodridge Greencastle, Indianapolis Indianapolis Indianapolis Indianapolis Muncie Shawnee Topeka Topeka Louisville Covington Kenner Metairie New Orleans Port Allen Shreveport Shreveport Acton boston Canton Dorchester Malden Needham Northampton Northborough Sommerville West Bridgewater West Bridgewater Annapolis Baltimore Crofton Millersville Rockville
Wahoo Coffee Co 321.799.2464 Cafe Bom Dia 888.470.8010 Boca Java 954.949.2019 Cafe Britt 800.462.7488 El Injerto 305.594.7675 Javalution Coffee Company, Inc. 800.260.6114 Cafe Supremo 305.820.5520 Baby's Place Coffee Bar, Inc. 305.744.9866 Corsair Coffee Corp. 316.941.9995 Cafe Don Pablo 305.249.5628 Colonial Coffee Roasters, Inc. 305.634.1843 Natura Products USA Inc. 305.853.8738 Rowland Coffee Roasters, Inc. 305.594.9062 Geisha Coffee Roaster 407.491.4757 Mrs. McDougalls Roasting House LLC 941.276.0381 Mercers Fresh Roasted Coffees 941.661.6383 Amavida Coffee and Trading Company 850.376.1650 Latitude 23.5 Coffee & Tea 877.260.9212 Kahwa Coffee Roasting 727.388.1340 Bay Coffee & Tea Company 813.735.3970 Buddy Brew Coffee 813.263.0990 Javamo Coffees Inc. 877.282.7066 Joffrey's Coffee & Tea 813.250.0404 Elite Gourmet Coffee 407.571.1000 Nuanz Coffee Roasters & Tea Merchants 904.225.7272 bocajava 954.949.2022 Cafe Campesino, Inc. 888.532.4728 Jittery Joe's Roasting Company 229.848.7760 Atlanta Coffee Roasters 404.636.1038 Beanealogy 678.296.1770 Partners Coffee Company 404.344.5282 The Buckhead Coffee Company 866.407.3090 J. Martinez & Company - Coffee Merchants 800.642.5282 Buona Caffe 706.714.2809 H.C. Valentine Coffee Company 800.366.5836 JumpinGoat Coffee Roasters 706.219.1820 Aroma Ridge 770.421.9600 Viazza Coffee 770.664.5176 Coffee By David 770.599.1932 Jungljava Coffee Co. 678.463.7836 Atlanta Coffee Supply Group (Lakehouse Coffee) 404.799.7774 BlackGold Coffee Company 678.315.5717 Captain Cook Coffee Co 808.322.3501 Fike Farms 808.328.2265 Koa Coffee Plantation 808.328.8803 Makahiki Farms 800.896.0350 Buddha's Cup 808.322.6712 Kimo Bean Coffee Company 808.848.5191 Greenwell Farms 888.592.5662 Maui Coffee Roasters 808.877.7780 Hula Bean Coffee Inc. 808.329.6152 Kona Brothers Coffee Roasting Inc. 808.331.0800 Mountain Thunder Coffee/Plantation Int'l Inc. 808.325.2136 Kauai Roastery 808.338.9899 Kauai Coffee Co. 800.545.8605 Greenwell Farms Inc. 808.323.2862 Kona Joe Coffee LLC 808.322.2100 Hawaiian Royal Trading 800.311.1818 Hilo Coffee Mill 808.968.1333 L & L Coffee Company 319.361.4787 Coffee Concern Inc.DBA: Zanzibar's Coffee Adventure 515.244.7694 US Roasterie 515.243.8805 Roasters Coffee House 319.393.6001 Friedrichs Coffee 888.612.5050 Cafe Avion 877.432.7890 Central Imports Inc. 847.436.4365 Oregon Trail Roasting Company 618.416.0402 Moon Monkey Coffee Company 815.304.1922 Columbia Street Roastery 217.352.9713 Intelligentsia Coffee Roasters & Tea Blenders 312.563.0023 JSL SADECV 773.680.0623 Julius Meinl 773.883.1862 La Capannina Coffee 708.453.5840 Metropolis Coffee Company 773.764.0400 HealthWise Gourmet Coffees LLC 800.984.0000 Sara Lee Foodservice 800.682.7272 Melitta SystemService USA, Inc. 888.635.4882 Cafe Navilu 866.679.8767 Coffeemaria 630.768.2043 Chicago Coffee Roastery, Inc. 847.669.1156 JavaMania Coffee Roastery Inc. 888.280.5282 Coffee Fresh, Inc. 847.578.0772 Kingdom Coffees, Inc. 815.609.6982 Fratelli Coffee Co. 847.671.7300 Coffee Masters, Inc. 800.334.6485 Just Beans Coffee Co. 309.219.2326 Sun Rich International 630.972.0306 Jameson Coffee 800.694.9559 Harvest Cafe Coffee Roasters 317.585.9162 Hubbard and Cravens Coffee Company 317.251.3198 Julian Coffee Roasters 317.247.4208 Stanton Coffee 866.280.1230 Alliance World Coffees 765.282.1004 Sunflower Coffee Roasting 913.262.2229 Cuppa Jane Coffee and Tea 877.273.5282 PT's Coffee Roasting Company 785.862.5282 john conti Coffee Co. 800.928.5282. New Orleans Coffee Works 866.766.6629 Coffee Roasters of New Orleans 800.344.7922 C.E. Colomb Co., LLC 504.304.1224 French Market Coffee 800.554.7234 Community Coffee Company, L.L.C. 225.368.3919 Jelks Coffee Company, Inc. 800.235.7361 TheArtofCoffee.org 318.347.3205 George Howell Coffee Company 978.635.9033 Birds & Beans LLC 857.233.2722 Dunkin' Brands 781.737.3000 Flat Black 617.549.7546 New England Coffee Co 800.225.3537 Fazenda Coffee Company 781.559.8000 Indigo Coffee Roasters 800.447.5450 Armeno Coffee Roasters 508.393.2821 Coffeelands Landmine Trust 800.325.3008 Equal Exchange 774.776.7401 Equalexchange 774.776.7400 CaffÈ Pronto Coffee Roastery 410.626.0011 Eagle Coffee Co. Inc. 410.685.5893 Chesapeake Bay Roasting Company 800.927.6885 The Cosmic Bean Coffee Company 410.370.1782 Mayorga Coffee Roasters, Inc. 877.526.3322
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ME ME MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MI MN MN MN MN MN MN MN MO MO MO MO MO MO MO MS MS MT MT MT MT MT NS NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC NC ND ND NE NE NE NE NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NJ NM NM NV NV NV NV NV NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY NY OH OH OH OH OH OH OH OH OH OH OH OH
Freeport Rockland Ann Arbor Bay City Brooklyn Farmington Hills Flushing Grand Rapids Grand Rapids Jackson Kalamazoo Kalamazoo Lansing Livonia Nunica Okemos Plymouth Saugatuck Traverse City Troy Walled Lake Big Lake Minneapolis Minneapolis Minneapolis Mpls Ramsey Waconia Kansas City Kansas City Kansas City Raytown St Louis St. Louis St. Louis Canton Oxford Billings Great Falls Kalispell West Yellowstone Whitefish Wolfville Aberdeen Asheville Carrboro Charlotte Concord Durham Greensboro Hampstead Raleigh Raleigh Raleigh Raleigh Raleigh Raleigh Unit 104 Waynesville Park River Westhope, Bellevue Omaha Omaha Omaha Asbury Park Bricktown Deptford Forked River Hammonton Jersey City Lambertville Manalapan Maywood Mickelton Millville Pennsauken Stirling Toms River West Orange Red River Santa Fe Las Vegas Las Vegas Minden Reno Reno Binghamton Binghamton Bowmansville Brooklyn Brooklyn Brooklyn Buffalo Buffalo Flushing Hudson Ithaca Kingston Long Island City New York New York New York New York Penn Yan Staten Island Syracuse Tarrytown Troy Water Mill Webster Yonkers Yorktown Heights Akron Berea Bowling Green Cincinnai Cleveland Columbus Columbus Columbus Columbus Kettering Lakewood Lancaster
Freeport Coffee Roasting Rock City Coffee Roasters Zingerman's Coffee Co. The Harvest Coffeehouse & Beanery The Evelyn Bay Coffee Company Chazzano Corp The Coffee Beanery Grand Rapids Coffee Roasters Schuil Coffee Jackson Coffee Co. Gull Lake Coffee Roasting Water Street Coffee Joint Paramount Coffee Company Perk & Brew Corp Magnum Coffee Roastery The Coffee Barrel Coffee Express Co. Uncommon Grounds Higher Grounds Trading Co. Enchantment Coffee Java Master Cafe d'Vine Caribou Coffee Company, Inc. Dunn Bros Coffee Quarry Coffee Microroasters B & W Specialty Coffee Co. Paradise Roasters Specialtyjava.Com Broadway CafÈ & Roasting Parisi Artisan Roasters The Roasterie, inc. Puddin' Head Coffee Mississippi Mud Coffee Roasters Chauvin Coffee Corp. Ronnoco Coffee Co. The Mississippi Coffee Company High Point Coffee Distribution, LLC City Brew Coffee & Cool River Roasters Morning Light Coffee Fieldheads Coffee Company Morning Glory Coffee & Tea inc. Montana Coffee Traders Just Us! Coffee Roasters Co- Op Cactus Creek Coffee Roaster Asheville Coffee Roasters Carrboro Coffee Company Dilworth Coffee Company S&D Coffee Inc Counter Culture Coffee, Inc. Carolina Coffee Roasting Company Java Estate Roastery, Inc. 8th Sin Coffee Company Falls River Coffee Larry's Beans Inc. Neosoul Stockton Graham & Co. Tradewinds Coffee Co., Inc. Joe Van Gogh Panacea Coffeehouse, CafÈ & Roastery Java Fix MoJo Roast, Inc. Coffeehouse in a Box LaRue Coffee Scooter's Coffeehouse Urekacoffee.com Asbury Park Roastery LLC Corim Coffee Talk N' Coffee Davan Espresso, Inc. Pratts Hill of Beans Kobricks Coffee Co. Rojo's Roastery Caffe-Amante Moon Doggie Coffee Roasters Crescent Moon Coffee & Tea Kaffe Magnum Opus, Inc. Lacas Coffee Co World Of Coffee Wien & Bald Coffee Farms Purley Java Red River Roasters Zulu Brew Nespresso - Nevada SlimCafe coffee corp Alpen Sierra Coffee Roasting Company Agtron, Inc. Wood-Fire Roasted Coffee Co. Java Joe's Roasting Co., Inc. Laveggio Roasteria Parkside Coffee CafÈ La Semeuse Gillies Coffee Co. Hena Coffee McCullagh Coffee S. J. McCullagh, Inc. Ch Group Corp Strongtree Organic Coffee Roasters gimme! coffee Monkey Joe Roasting Co. Inc. White Coffee Corp. Colombian Coffee Federation, Inc. Irving Farm Coffee Company LavAzza Nespresso Keuka Lake Coffee Roasters / JAVA-GOURMET Coffee Holding Company Inc Cafe Kubal Coffee Roasters Coffee Labs Roasters Grafton Hills Coffee Roasters, Inc. Hampton Coffee Company Joe Bean Coffee Roasters Barrie House Coffee & Tea Bear Mountain Coffee Roasters, Inc. Angel Falls Coffee Company Red Cedar Coffee Co., LLC Grounds for Thought Coffee Emporium Solstice Coffee Roasters Backroom Coffee Roasters Crimson Cup Coffee & Tea Stauf's Coffee Roasters/Cup O' Joe Thatchers Coffee Roasters The Fine Grind Joe Mud Coffee Consulting Chief Cooker
207.329.2964 207.594.5688 734.929.6060 989.893.0872 517.592.4774 248.254.3220 888.385.2326 616.308.7753 616.956.6815 517.990.6770 269.720.3878 269.373.2840 800.968.1222 734.722.0580 616.837.0333 517.349.3888 734.459.4900 269.857.3333 877.825.2262 734.945.4037 248.669.1060 281.980.6643 888.227.4268 612.334.9746 612.728.7208 800.331.2534 763.433.0626 952.442.3267 816.531.2432 816.455.4188 816.931.4000 816.868.5581 314.369.0432 800.455.5282 800.428.2287 888.600.4811 662.791.9791 888.545.4675 800.290.8443 406.249.5775 406.646.7061 800.345.5282 902.542.7474 910.944.1543 828.253.5282 919.968.4760 704.554.7111 800.933.2210 888.238.5282 800.457.2556 800.573.5282 919.832.8898 919.866.2128 919.828.1234 800.419.7685 800.835.5943 800.457.0406 919.644.0111 828.400.8129 701.284.6707 701.245.8080 402.359.3629 800.658.4498 866.863.7266 402.330.6368 732.807.3155 732.840.1670 800.597.2326 609.693.8822 609.287.0865 201.656.6313 609.397.0040 732.984.1330 201.556.0111 856.832.0626 800.652.5282 856.910.8662 908.647.1218 848.333.9241 201.683.8843 713.249.1613 505.310.0929 702.367.3663 877.546.2233 800.531.1405 775.850.4600 775.856.2033 607.348.0444 607.779.1100 716.681.3078 718.387.9696 718.499.7766 800.924.2304 716.856.3473 716.856.3473 718.762.3479 518.697.8851 607.273.0111 845.331.4598 800.221.0140 212.421.8300 212.206.0707 800.466.3287 800.566.0571 315.536.7843 800.458.2233 315.278.2812 914.332.1479 518.686.3336 631.726.2633 585.265.4388 800.876.2233 914.960.4455 330.376.5282 440.260.7509 419.354.2326 513.321.5943 216.990.7723 614.486.8735 888.800.9224 800.778.2837 614.593.3121 937.293.2925 216.647.6419 877.916.6537
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OH OH OH OH OH OK OK OK OK OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR OR PA PA PA PA PA PA PA PA PR RI RI SC SC SC SC SC SC SD TN TN TN TN TN TN TN
Malvern Mechanicsburg Sylvania Toledo Westlake Edmond Oklahoma City Oklahoma City Tulsa Albany Aloha Ashland Bandon Hillsboro Joseph Newberg North Plains Portland Portland Portland Portland Portland Portland Portland Portland Portland Stayton Cranberry Township Delaware Water Gap Kennett Square Lebanon Manchester Upper Black Eddy West Chester Wynnewood Santurce-San Juan Providence West Greenwich Blythewood Charleston Columbia Columbia Ravenel Travelers Rest Rapid City Chattanooga Chattanooga Chattanooga Gatlinburg Knoxville Maryville Nashville
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Rosta's Roast 330.863.1726 Hemisphere Coffee Roasters 937.834.3230 Drake's Fine Coffee Roasting 419.882.0800 Flying Rhino Coffee & Chocolate 419.244.6100 Windward Coffee Co. 440.734.2591 Urban Coffee 405.359.0149 Neighbors Coffee 800.299.9016 US Roaster Corp./Roasters Exchange 405.232.1223 Topeca 918.398.8022 Allann Bros. Coffee Co., Inc. 541.812.8000 The Original Coffee Brake Company, LLC 503.624.9416 Noble Coffee Roasting 541.326.1382 Rayjen Coffee Company 541.347.4065 Longbottom Coffee and Tea 800.288.1271 Motley Brew Coffee CompanyÆ 541.432.2326 Caravan Coffee 503.538.7365 Oregon Coffee Roaster, Inc. 800.526.9940 Boyd Coffee Company 800.545.4077 Coffee Bean International 503.227.4490 K&F Select Fine Coffees 800.558.7788 Kobos Coffee Company 503.222.2302 Nossa Familia Coffee 800.525.1610 Portland Roasting 800.949.3898 Rose City Roasting 506.771.0843 Stumptown Coffee Roasters 503.758.2251 Urban Grind Coffeehouse & Roaster 503.546.5919 Tico's Coffee Roasting Co. 503.999.8426 KivaHan Coffee 724.742.2326 Watergap Coffee Company 570.897.6898 Independence Coffee Company of Pennsylvania 610.347.1549 East Indies Coffee & Tea Company 717.228.2000 My Coffee Guru 717.266.2487 Homestead Coffee Roasters, LLC 610.982.5121 Morning Star Coffee 888.854.2233 Quaker Coffee Co. 610.642.0544 PR Coffee Roasters, LLC 787.721.3337 Coffee Exchange 401.273.1198 Paravisini Coffee Company 401.623.8775 Iron Brew Coffee Co. 888.448.1441 Charleston Coffee Roasters 843.266.7444 Mac's Java Coffee Roasters 803.233.1368 Turtle Creek Coffee 803.419.2020 Island Coffee 800.829.6724 Leopard Forest Coffee Co. Inc. 864.834.5500 Bully Blends Coffee & Tea Shop 605.342.3559 Chattanooga Coffee Company 423.266.2323 Greyfriar's Coffee, Rarecoffee.com 423.648.9267 Stone Cup Roasting 888.698.4404 Coffee and Company 865.430.4280 Goodson Bros Coffee Company, Inc. 800.737.1519 Vienna Coffee Company 865.681.0517 Bongo Java Roasting Co. 615.777.2572
TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX TX UT VA VA VA VA VA VA VA VA VA VA VA VA VA VT WA WA WA WA WA WA WA WA WA WA WA WA WA
Addison Arlington Austin Austin Beaumont Brenham Carrollton Dallas Dallas Fort Worth Helotes La Grange Laredo Nacogdoches Nassau Bay San Angelo San Antonio San Antonio San Antonio Spring Tyler Tyler Watauga Wharton Logan Broadway Charlottesville Gordonsville Hayes Lexington Luray Norfolk Portsmouth Salem Spotsylvania Stuart Virginia Beach Williamsburg Waterbury Bainbridge Island Bainbridge Island Bellevue Bellevue Bellingham Bellingham Bellingham Bothell Burlington Camano Island Cle Elum Des moines KETTLE FALLS
Addison Coffee Roasters 972.404.1145 Mawker Coffee 469.569.6718 Kohana Coffee 512.904.1174 Texas Coffee Traders 512.476.2279 Texas Coffee Co. 409.835.3434 Independence Coffee Co. 979.836.3322 Prostar Services, Inc. 972.977.1347 Antica Espresso 201.851.7805 Globex America 214.353.0328 Rodak's Custom Roasted Coffee 817.924.6821 California Coffee Roasters 877.646.2358 The Roastaurant 979.702.1435 Garcomex International 310.868.8720 Java Jacks Coffee House 936.560.3975 J.J.'s Beans 281.685.1095 DeCoty Coffee Co. 800.588.8001 Aspen Beverage Group 210.684.6363 San Antonio Coffee Roasters 210.308.8882 The Brown Coffee Co. 512.264.4302 Cuvee Coffee Roasting Company 866.688.6608 Coffee City USA 888.583.9526 Distant Lands Coffee Roaster 800.346.5459 Indian Springs Java Roasters 817.584.1944 Tree Frog Coffees 979.531.1652 Caffe Ibis Coffee Roasting Co 888.740.4777 Lucas Roasting Company LLC 540.908.1290 Shenandoah Joe Coffee Roasters & Espresso Bar 434.295.4563 Orange County Coffee Roaster Inc. 866.739.5282 Coastal Caffeine 757.342.0821 Lexington Coffee Roasting Co. 800.322.6505 Callao Coffee 540.743.3280 First Colony Coffee & Tea 800.446.8555 Massimo Zanetti Beverage USA, Inc 757.215.7300 Nova Roast 540.239.2459 Blackstone Coffee Co 540.710.7577 Honduras Coffee Company 877.466.3872 CC Beans 757.254.1857 Williamsburg Coffee & Tea 757.565.1400 Green Mountain Coffee Roasters 800.545.2326 Fogwoman Coffee 206.855.9061 Storyville Coffee Company 206.622.0490 Attibassi 425.319.9393 Pangaea Organica 425.269.9108 Moka Joe 360.714.1953 Onyx Coffee 360.739.3775 Tonys Coffees & Teas 360.733.6319 Columbia Ridge Coffee Company 425.770.0841 800.310.5540 Fidalgo Bay Coffee Camano Island Coffee Roasters 360.387.7493 Pioneer Coffee Roasting Company 509.674.4100 Washington's Best Coffee 800.332.0678 Crandall Coffee Roasteres 509.738.2068
Smart Marketing by Lisa Olsen
The Marketing Tool That Makes All the Difference and Costs Nothing When surveying customers, what marketing tool comes up repeatedly over time, is more important than price or service, and is not affected by changes in the economy? Trust. It’s very simple, people do business with those who earn their trust and make them feel secure. What makes trust an exceptionally valuable tool is that it won’t cost you any money. It’s not enough to be trustworthy. You need to clearly communicate your trustworthiness to your customers in a sincere and authentic way. Trust is a frame and state of mind, whether you are the one trusting or you are the trusted. In every company the mindset of trust starts at the top, with you, the manager and/or business owner. Below is a list of eight mindsets that create trust between you and your customer and will help build your business. #1 - Friend of the family – You must sincerely care about the person in front of you and have a connection with them that opens the door for my next point. #2 - Customer for life – Seeing each customer as a life-time friend of your business, not just a single transaction. #3 - Mindfulness –This is being in the moment with your customer, undistracted, with heightened awareness of the customer. Being fully present helps you listen to the customer’s needs and connects you with them. People can feel it when you are right there with them. Of all eight, this is the one I find the most difficult to do as it is so easy to become distracted. My trick to being mindful is to “notice.” For instance, read the customer’s name off their credit card. Look them in the eye and thank them by name as you feel the transfer of the weight of their card as you pass it back to them. Your customer will feel this connection and translate it into trust.
WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WA WI WI WI WI WI WI WI WI WI WI WI WI WV WV WY WY
Lynnwood Maple Valley Mill Creek Milton Mt. Vernon Olympia Olympia Olympia Puyallup Renton Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Seattle Shoreline Shoreline Shoreline Snohomish Spokane Spokane Sumner Tacoma Tumwater Tumwater Twist Vashon Woodinville Appleton Appleton Elmwood Green Bay Madison Madison Milwaukee Milwaukee Onalaska Pepin Sturgeon Bay Madison Ellenboro Summit Point Jackson Hole Sheridan
Silver Cup Coffee Java! Java! Coffee Co. Alcantar Coffee Company Madrona Coffee Roasters La Crema Roasting Company Batdorf & Bronson Coffee Roasters King Coffee Ltd Mud Bay Coffee Company Endicott Coffee Roasters Java Trading Co. Caffe D'Arte Caffe Luca Coffee Roasters Caffe Umbria, Inc. Caffe Vita Coffee Fonte' Coffee Roaster Pura Vida Coffee Seattle's Best Coffee - Corporate Sleepless Coffee Corp Sound Provisions, Inc Starbucks Coffee Co* Zoka Coffee Roaster Giday's Coffee Seattle Gourmet Coffee Soft Coffee Lowery & Co. Inc. Craven's Coffee Company Thomas Hammer Coffee Roasters Dillanos Coffee Roasters Valhalla Coffee Co. Dominic's Coffee Co. Raven's Brew Coffee-WA Blue Star Coffee Roasting Co. The Vashon Island Coffee Roaster Isle Of Granelli Jacques Cafe Jacques CafÈ Highland Hollow Coffee and Tea La Java a Roasting House Ancora Coffee Roasters, Inc. Johnson Brothers Coffee Roasters, Inc Alterra Coffee Roasters, Inc. Anodyne Coffee Roasting Co. Coulee Coffee Roastery Great River Roasters Door County Coffee & Tea Co. Steep & Brew Coffee Happy Trails Cafe The Black Dog Coffee Company Great Northern Coffee Co., Inc. roast!
800.311.7275 425.432.2184 425.337.4417 253.722.6760 360.333.1035 800.955.5282 360.943.2646 360.754.6222 888.520.2326 425.917.2920 800.999.5334 206.575.2720 206.762.5300 206.709.4440 888.783.6683 877.469.1431 206.318.6996 866.304.2326 425.368.2959 206.447.1575 866.965.2669 206.407.4163 206.417.5599 800.428.2637 360.668.4545 800.214.2326 509.535.4806 800.234.5282 253.752.7178 866.759.9036 800.917.2836 509.997.2583 206.463.9800 425.487.6824 920.707.4896 920.358.6125 715.639.3409 920.662.0500 608.255.2900 608.256.5282 414.273.3747 414.489.0765 608.386.5575 800.984.5282 800.856.6613 608.22.3070 304.869.3635 304.724.9040 800.216.5323 307.752.7779
#4 - It’s not personal –If a customer behaves grumpy or irritable for no apparent reason, or explodes over something seemingly minor, it’s likely that something is going on for them that has nothing to do with you. To build trust, reframe what you are experiencing by reminding yourself that you’ve done nothing wrong. No one trusts someone who is defensive and angry, even if they “started it.” #5 - Collaborative mindset – Think of you and your customers as collaborative problem solvers. The customer has a need and they’ve come to you for assistance. Approaching every customer interaction as an opportunity to work together for a common goal will build trust. The collaborative mindset will put you both on the same side instead of an opposing buyer-seller relationship. By putting the focus on working together to satisfy their needs, your need for the sale will be satisfied too. #6 - Transparency – Secrets and our inherent fear of the unknown breaks down trust whether they are perception or reality. Be open and honest. This is particularly important when something goes sideways. If you’re out of their favorite syrup don’t just tell them, “Sorry, we’re out.” Go back to how you would treat a friend. Likely you would say, “Our supplier had it back ordered and says we will have it in another week,” and then suggest an alternative. Which answer builds more trust to you? #7 - Consistency, persistence and patience – Inconsistent behavior is a red flag for distrust. Your attitudes, actions and words all have to match, every day of the week. Since trust comes in varying degrees and grows with each interaction, persistence and patience are also important parts of the trust equation. #8 - Smile - It’s virtually impossible to distrust someone whom you believe has an authentic smile; it exudes competence and builds trust. It’s not just a mouth thing. It’s what some call the practice of, “acting if,” and if you do it, a magical thing will happen, you’ll actually feel it. There is a direct correlation between trust and sales. When trust is built, customers will be back to buy from you, and they will also tell their friends. Trustworthiness is about a whole bunch of little things. Building trust is about you and your employees practicing all eight trust-building habits every day. Customers who feel secure in their trust of you and your products or services are more likely to buy from you, and it won’t cost you a dime of your marketing budget. CT Lisa Olson is the President of Smart Marketing, Inc. Have a marketing question? Submit it to Lisa at lisa@you-r-smart.com.
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Judy Ganes Record Production Isn’t Necessarily Bearish
By Judith Ganes-Chase, President, J Ganes Consulting, LLC www.jganesconsulting.com There is a common misconception amongst commodity professionals that a record crop is bearish. It makes the imagination conjure up images of bales of cotton piled high or a mountain of sugar and of course, warehouses chock full of coffee beans. While oftentimes, record production of a commodity does result in oversupply, this is certainly not always the case and the level of output needs to be measured against actual use. If production, even though it may be an all-time high, falls short of consumption, a surplus will not result but instead a shortfall and prices would be justified in climbing rather than sinking In 2002-03 Brazil produced a record coffee harvest of upwards of 53 million bags. It was the first time Brazil ever produced more than 50 million bags and the crop was about 12 million bags more than what was truly needed by the market. Prices were justified in falling and falling hard in response to this massive overhang. Brazil is in the later stages of harvesting another record crop, but this time, the expected surplus will be rather limited and the excess production is needed to help fill the gap created by last year’s smaller harvest and be used to cover an expected shortfall in 2011-12. The excess this year is already spoken for and therefore is not having the same bearish implications as it did in 2002-03. Harvesting of the Brazilian crop generally provides seasonal pressure on the market with prices falling under the weight of this fresh supply. There are few instances when the market has not dropped at this time of year and in nearly every instance it was because of poor weather in Brazil that marred crop prospects. I can’t think of one instance since 1989 and the return to “free” market conditions, following the collapse of the International Coffee Agreement that the market actually raced higher, bucking the seasonal downswing. This year may be one for the history books. Prices of coffee have sped higher despite the harvest progressing fairly smoothly with excellent weather helping farmers pick the ripened cherries in what could have been very difficult conditions due to the erratic flowering of the
Figure 1 Global Coffee Stocks Relative to Demand
trees last year. The ability of the coffee market to rally when it ordinarily should be falling, especially with a record harvest in the works, underscores just how stretched the physical market has become. Rather than declining as the Brazilian harvest progressed, instead prices have rallied as farmers have been able to quickly sell the crop and they are finding demand for higher grades of coffee has been strong and prices were holding surprisingly firm. The Brazilian coffee has been quickly absorbed into the pipeline to plug the supply gap created by the lack of fresh Mild coffee that is currently available. Since there was little Brazilian coffee available that was carried over from the prior harvest, especially of better qualities, some of the new crop has been used to meet prior commitments. It would seem ludicrous to think that supplies of coffee are limited with Brazil in the later stages of harvesting a record crop. there should be ample coffee available to meet immediate needs. As noted above, the real issue is that much of this coffee is already accounted for and the amount of excess supply beyond what is needed to cover domestic and international requirements is small relative to the expected shortfall in 2011-12. The rise in price reflects this fear and the necessity for prices to be high enough to attract renewed investment in the sector. Although world coffee production will also reach record levels, the gains in output have not kept pace with increases in world coffee use, creating an ongoing drain in world stocks. Following the price crisis of last decade, when the market slipped to historic lows, farmers have been dedicating their attention more to improving the quality of their coffee to add value to their production at the expense of recklessly expanding output as has been done in the past. The effect of this shift in focus is the real driver behind the market. Consumption started to climb at a faster pace with the improved product offerings and production has not been able to keep up. Global coffee stocks are expected to finish the 2009-10 season at extremely low levels, especially relative to demand. Producers have already reduced their holdings and swept warehouses clean, carrying only minimal working stocks. If there was additional supply, it would have been sold already given the attractive prices this year in the cash market. Consumer stocks have been falling in the United States and in Europe on a steady basis for both Arabica and Robusta types of coffee. While still large relative to exceedingly low consumer stocks held in 1997, the last time prices spiked sharply higher, at that time producers had far greater inventories and demand was not nearly as strong as it is today. Buyers have had to clamor for supply and in the next few months, this scramble will continue until the onset of the new harvests of mild type coffee from Colombia and Central America. Of importance will be indications on the size of the Vietnamese crop with dry weather believed Judy Ganes' latest to have harmed crop comprehensive report– prospects. If Vietnam, the “Understanding ENSO and the Real world’s second largest producer, sees a decline Effect on Tropical Commodities” in output rather than a - is available for purchase. modest rise, this could Visit www.JGanesConsulting.com stoke the fire even more.
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Figure 2 World Coffee Production Record High in 2010-11, but Not Enough? www.CoffeeTalk.com
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HAWAII COFFEE ASSOCIATION CROWNS GRAND CHAMPION OF HAWAIIAN COFFEE AT 15TH ANNUAL CONFERENCE The Hawaii Coffee Association crowned its second statewide Grand Champion of Hawaiian Coffee last evening at its 15th Annual Conference and Trade Show at the Sheraton Keauhou Bay Resort & Spa located on Kona’s Gold Coast. Rusty’s Hawaiian 100% Ka’u Coffee received top honors along with coffees entered from each growing origin. Awards were given to the top scoring entry from each district. The top ten overall rankings were recognized at the annual banquet. Lorie Obra of Rusty’s Hawaiian accepted the coveted HCA award presented Sandra Lee Kunimoto, Chairperson of the Board of Agriculture. Earning a 91.1 score, Obra said, “This is for the legacy of my late husband, Rusty”. “It is dream of mine, of his, for Ka’u to be up there with the elite coffees of the world. This is not just a victory for Rusty’s, this is victory for all of Ka’u, for the HCA and all of Hawaii” Earlier this month, Obra was recognized for her industry contributions with the 2010 Outstanding Producer Award by the Specialty Coffee Association of Europe. “This is good for our industry,” said HCA president Tom Greenwell. “This will make us all work harder, which will raise the bar for Hawaiian coffee.” “What Ka’u is doing is an example, a bright spot,” said Kunimoto. Kona’s District winner is Kuaiwi Farm. Una Greenway, operator of the 5 acre organic farm said, “I attribute the quality of our coffee to our micro-climate, organic practices, hard work and attention to detail that my husband Leon Rosner gives to every step in the production.” The District Champion hailing from Maui is Kupa'a Farm who also placed second in the overall competition with a 89.65 score.
Puna’s District Champion is Manny's Brew Coffee Farm. Hamakua’s District Champion is Hawaiian White Mountain. Oahu’s District Champion is Manoa Valley Farms. MoLoa'a Bay Coffee earned District Champion from Kauai. Molokai’s district Champion is Coffees of Hawaii. Five coffees from Kona, three others from Ka’u and one from Maui rounded out the top ten finishers.
The top ten coffees were cupped through a 5-round elimination process by a diverse panel of expert cuppers using standardized procedures. To ensure integrity, the samples were blind cupped and no panel member is from Hawaii. “It was extremely difficult to rank the top ten”, said panel member Paul Thornton of Coffee Bean International located in Portland, Oregon. “All are exceptionally good coffees.” “We started with 67 coffees, systematically narrowed the field to 27, then 15, then 10. The top scorers were cupped several times. It is apparent that Hawaii producers are taking this competition very seriously and are employing a variety of processing methods”, said fellow panelist Shawn Hamilton of Java City Roasters of Sacramento. “These are really, really good scores”, said fellow cupper Warren Muller, Jr. of InterAmerican Coffee of Pleasant Hill, California. Coffee cupping is a combination of art and science where coffees are evaluated and scored based on subtle characteristics including, flavor, aroma, ‘mouth-feel’, acidity, sweetness and aftertaste. HCA members re-elected Greenwell as president at their annual member meeting. The conference also featured an industry trade show, distinguished guest speakers, growers’ reports presented by representatives of Hawaiian coffee growing origins from across the state, and a keynote speech given by Lieutenant Governor Duke Aiona. The Hawaii Coffee Association’s mission is to represent all sectors of the Hawaii coffee industry, including growers, millers, wholesalers, roasters and retailers. The HCA’s primary objective is to increase awareness and consumption of Hawaiian coffees. A major component of HCA’s work is the continuing education of members and consumers. This annual conference has continued to grow each year and has gained increased international attention. For more information visit Hawaii Coffee Association’s website at www.hawaiicoffeeassociation.com CT
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Seattle Build your business at Coffee Fest America’s Coffee Retail Show New World Latte Art Championship New - Social Media Workshops Micro Lot Cupping Workshops for Retailers & Roasters New - Retailers Round Table Networking Session Bid for Hope - Silent Auction Latest Trends - Newest Products Fresh Ideas - Inspiration
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Two new Ultimate Barista Champions are crowned at Southwest Foodservice Expo
Vitamix® Launches the Quiet One™
XPress Lid Takes 2nd at Coffee Fest
Vitamix®, a recognized global leader in blender technology since 1921, proudly introduces The Quiet One™. A powerful, premium blender, The Quiet One provides unparalleled sound reduction, exceptional blends for a consistently superior product and significantly improved speed of service. Specifically created for coffee shops and high-end bars, it’s ideal for any front-of-the-house environment thanks to its dramatic sound reduction capabilities. The Quiet One utilizes exclusive technology that sets it apart from the competition in the arena of noise reduction. An innovative door seal design, coupled with patent-pending floating technology significantly reduce vibration transmission and improve airflow. The combination dramatically reduces the amount of sound produced during blending while maintaining the drink quality expected from a Vitamix.For more information on the new Vitamix Quiet One, or to hear the difference, visit www.vitamix.com/thequietone or call 1-800-4DRINK4.
XPress lid by SmartCup won second place at Coffee Fest Minneapolis for its innovative French press, which is a disposable, singleserve, recyclable lid with a built-in press that fits most standard 16 oz. and 20 oz. hot cups. Since a French press preparation is the only way to brew coffee for serious coffee aficionados, XPress lid lets valued customers get their fix on-the-run. XPress lid is also great for tea lovers; simply add hot water to loose tea, steep and then push the plunger when the tea is brewed to your customer's liking. XPress provides your customer access to your entire coffee and tea inventory. It delivers the freshest and the best tasting beverage, which is served in your convenient to go cups. For more information, call 330-310-9383
Cup of Excellence® Auctions Return Over 1Million to Winning farmers in Nicaragua and El Salvador The first 2010 Central American Cup of Excellence® auctions proved to be such a huge success that about a million dollars will go back to the 57 (fifty-seven) winning farmers in auction proceeds. The total gross value for the two auctions totaled almost $1.3 million dollars and while the producing country organizers will keep approximately 18% to offset the costs of the competition process the winning farmers are set to receive multiple times the normal price for even top specialty coffees. Nicaragua’s top price of $35.65/lb was higher than El Salvador’s top price of $28.00/lb but their average prices per lot were similar with $7.70/lb for Nicaragua and $7.73/ lb for El Salvador. US-based Target, bidding through Coffee Bean International (CBI), bought the winning El Salvador coffee and the Japanese Maruyama Coffee in conjunction with Mikatajuka Group bought the first place Nicaragua coffee. For more information about the Cup of Excellence program, log on to www.cupofexcellence.org.
ChefTec now interfaces to QuickBooks Online! ChefTec has had an interface to the desktop version of QuickBooks since 2003 but they just added a seamless interface for the QuickBooks Online Plus Software. Eliminate the headache of double data entry by entering your invoices into ChefTec and with the click of a button, the invoices are instantly transferred to QuickBooks. Think of all the time you'll save! For more information, call 800-447-1466 or visit www.culinarysoftware.com/prodqb.htm.
Equal® goes Beyond Blue Merisant Company is making life sweeter by introducing a national branded offering which includes the four leading zero calorie sweetener “colors” under the Equal® and Pure Via™ brand names. This revolutionary development provides an exceptional value to foodservice operators and again positions Equal as a leader among zero calorie sweeteners. Equal, a trusted brand for more than 25 years, will now market “yellow” and “pink” offerings that will bear the brand name and deliver the quality and taste patrons expect. Pure Via, an all natural, zero calorie sweetener, is available for those operators looking to satisfy patrons’ requests for a stevia-based sweetener in the “green” segment. For more information, pricing and a free sample, call 1-888-658-1948 or visit www.equalpurevia.com.
The 4th annual Ultimate Barista Challenge® garnered the attention of local cafes and baristi, entertained audience members with a novel dueling barista competition where baristi battle the clock as well as each other in four tasty categories. Ultimate Barista Sean Marshall and owner of Fusion Beans in Houston trained several of the barista competitors who in turn chose him to challenge. Sean won Best of Brew Championship with the 1st ever Chemex brewing format, his table setting of a live coffee tree (shrub) and story of a delicious "complex honey tasting" Costa Rica coffee from Finca Las Lajas. Ultimate Barista David Buehrer, of Greenway Coffee & Tea bowed to tough competition in the Espresso Cocktail Championship by qualifying winner Barista Frank Freeman of Catalina Coffee Shop in Houston, but remained in control to demonstrate brewing perfect espresso and frappe techniques. The UBC now goes to Los Angeles for the Western Foodservice & Hospitality Expo, LA Convention Center, August 14- 16, 2010.Visit the UBC website at: www.ultimatebaristachallenge.com.
Dr. Smoothie launches the Northwest Red Apple Smoothie Dr. Smoothie announces a ground breaking flavor profile aptly named the “Northwest Red Apple Orchard” smoothie to the 100% Crushed® whole fruit product line. Northwest Red Apple Orchard’s unique flavor will wow customer’s senses from the minute the bottle is opened to the very last sip. The 100% Crushed product line is made from 100% fruit and features NO artificial colors, flavors or preservatives. In fact, a 20 oz. beverage contains 4 servings of fruit. For additional information on Dr. Smoothie’s Northwest Red Apple Orchard puree or any of Dr. Smoothie Brands’ fine products please call Ron Garrett, Marketing & Creative Director at 714-449-9787 x 133 or online www.drsmoothie.com.
China Mist Brands updates to all organic hot tea sachet line Leaves Pure Teas has completely renovated its entire hot tea sachet line, now offering a completely organic line, with two new flavors and redesigned packaging. The decision to change the entire line over to organic was made only after ensuring that both the best flavor and best quality would be achieved. The sachet line packaging has also been updated with photo of a beautiful, large nylon sachet filled with large leaf teas, herbs and spices. The colors on the box have also been enhanced and background has been updated to a crisp white to showcase the sachet bags. For more information, please visit www.chinamist.com
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Athena Marketing International (AMI) President Re-appointed to 2nd Term at USDA Thomas J. Vilsack, U.S. Secretary of Agriculture, re-appointed Peter Guyer, President of AMI, to a second term as a member of the Advisory Committee on Emerging Markets of the United States Department of Agriculture (USDA). The Advisory Committee provides information and advice to the USDA to promote exports of U.S. food, beverage and agricultural products in developing economies. Peter Guyer is the President and Founder of AMI, a highlyspecialized marketing, business development and consulting firm serving the food, beverage and agricultural products industries. For more information about AMI, please visit www.athenaintl.com.
CMA and Coffee Kids Paolo Nadelet, Executive director of CMA group presented a cheque for 20.500 US dollars to Carolyn Fairman, Executive Director of Coffee Kids, the non-profit organization, which is dedicated to improving the lives of families living in the coffee farm of Latin America. This sum is derived from the sale of the Astoria Plus 4 You machine in 2009. The collaboration with Coffee Kids goes back to 2007 when Plus4You was launched on the Market for the first time: in fact this machine was to become a sustainable product in all senses, both for its energy saving features and for the economic contribution in favour of social and economic growth in coffee producing countries.
Increase Your Coffee Options with the New NESCAFÉ® Table Top Barista™ More and more, customers are asking for their favorite specialty barista drinks, from espressos and cappuccinos to mochas and lattes, in all kinds of operations. Whatever their choice, it’s easy to keep them satisfied with the new NESCAFÉ® Table Top Barista™, the ultimate in specialty coffee dispensing with coffeehouse choice and quality in one easy-touse machine. NESCAFÉ® Table Top Barista™ fits easily on your countertop and offers unique beverage versatility with four different menu options, each of which can create eight different black and specialty coffee beverages at the push of a button. The unique technology of the NESCAFÉ® Table Top Barista™ registers various cup sizes and automatically dispenses the correct amount of beverage without worry of overflow, so your customers can enjoy a flavorful beverage in every cup, time after time. For more information, visit www.nestleprofessional.com.
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Dr. Smoothie Launches Smooth Lime, a Crisp, Cool New Flavor
Reunion Island Coffee Converts to Compostable Paper Cups Reunion Island Coffee, an Oakville specialty roaster, announced this month that they are converting from traditional paper cups to compostable paper cups. The locally manufactured cups are made from a combination of paper and compostable PLA (polylactic acid) that replaces the traditional plastic coating on the inside of paper coffee cups. The PLA used in these cups decomposes into carbon dioxide and water in a controlled composting environment in fewer than 90 days. With improved municipal programs now available in many regions, businesses with a green focus now see the timing as ideal for the conversion to compostable packaging materials. For more information about Reunion Island Coffee, their products and sustainability programs, please visit www.ReunionIslandCoffee.com or call (905) 829-8520.
World Tea Expo's George Jage Receives Industry Executive of the Year Award World Tea Expo Founder and President George Jage received a 2010 Jerome Vallen Industry Executive of the Year Award from The William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas (UNLV), tourism and convention administration department. Jage was presented with the award because of his commitment and passion for the convention and hospitality industry, his expertise in the field, and his dedication to helping hotel college students learn their craft.
Two leaves and a bud tea co. celebrating with three varieties of iced tea Two leaves and a bud tea company (www. twoleavesandabud.com) is announcing a new iced tea program for cafes and restaurants, featuring three teas that are just as richly flavored as their award-winning line of whole leaf tea sachets. Organic Black Iced Tea, Alpine Berry Herbal Iced Tea and the newest addition, Organic Tropical Green Ice Tea, are all available in 1-ounce filter bags and 3-ounce loose tea packets, for brewing 1 gallon or 3 gallons of iced tea, respectively. The three teas suit a variety of tastes. Organic Black Iced Tea is smooth and well balanced, Alpine Berry Herbal Iced Tea has a refreshingly fruity taste without caffeine, and the new Organic Tropical Green Iced Tea has a tart green tea flavor mellowed out with the taste of goji berries for a smooth sweetness. For more information about the tea company and their variety of black, green, white and herbal teas, visit www.twoleavesandabud.com.
Dr. Smoothie introduces Smooth Lime smoothie, a brand new flavor that is 100% fruit and meets the FDA guidelines for 100% fruit beverages. In fact, one 20 oz. beverage contains 4 servings of fruit. Perfect as a smoothie, served over ice or used in bar mixes for blended beverages, Smooth Lime is making a splash in the specialty beverage industry. Smooth Lime is just one of the 16 flavors available in Dr. Smoothies 100% Crushed lineup. Dr. Smoothie also sells a Classic line made up of 9 top flavors and features No High Fructose Corn Syrup. For additional information on Dr. Smoothie’s Smooth Lime puree or any of Dr. Smoothie Brands’ fine products please call Ron Garrett, Marketing & Creative Director at 714-4499787 x 133 or online www.drsmoothie.com.
Thermoserv Announces Aquisition of Mugworld ThermoServ, a leading manufacturer of American-made insulated plastic drinkware, announces its acquisition of MugWorld Inc., a leader in high-quality decorative ceramic mugs. Under the transaction, which closed June 30, MugWorld will remain at its headquarters in Gainesville, Texas and will keep its name, serving as a product line under the ThermoServ umbrella. Established in 2002, MugWorld is known for its series of American made ceramic mugs, tiles, coasters and trivets featuring eye-catching artwork. Extensive design options include art for all branches of the military, over 200 collegiate licenses and licensed art from over 75 artists and photographers. Visit www.mugworldinc. com to view over 16,000 images. For more information on ThermoServ’s MugWorld products, please visit www.mugworldinc.com.
Mighty Leaf Tea brews for the best as the exclusive tea purveyor for the esteemed James Beard House Mighty Leaf Tea, the country’s premier artisanblended tea collection, will brew for the culinary industry’s best once again in 2010 as the exclusive tea purveyor for the James Beard House. Kicking off its second partnership year, Mighty Leaf Tea will offer a gourmet assortment of premium whole leaf teas to featured Beard House chef hosts and their guests, furthering its commitment to culinary artisanship and unparalleled quality. The James Beard
House, a historic dining destination located in Greenwich Village, New York City, plays host to celebrated chefs, private celebrations, and food lovers from around the world every night of the week. Through the partnership, the House’s visiting chefs have the opportunity to couple their gourmet menus with Mighty Leaf’s fine teas known around the world for their instantly recognizable hand-stitched, silken tea pouches. For more information on Mighty Leaf Tea, including its 34 artisan tea blends in tea pouches, 180 loose leaf tea blends, three iced tea blends, and more, please visit www.mightyleaf.com.
Structural Concepts Corp. honors foodservice rep and sales groups for 2009 performance Structural Concepts Corp. (SCC) is pleased to announce that it has honored two of its foodservice marketing and sales groups for top performance in 2009. Rep of the Year Award 2009: The Premier Marketing Group has been awarded the distinction of Rep of the Year 2009 for their outstanding commitment, total sales, and overall performance. The Premier Marketing Group covers the Northern California and Northern Nevada markets with experienced representatives Scott Schumm, Athan Poulos, and Woody Clarke. Inside Sales Award for 2009: EttingerRosini & Associates has received the Inside Sales Award for 2009. Structural Concepts’ Customer Service staff votes, and the winner is determined by a point system. EttingerRosini’s inside sales group has been deemed to have an in-depth knowledge of SCC and their products, understands and demonstrates the importance of responsiveness, falls in line with SCC’s customer service motto of “being easy to do business with,” and, most importantly, represents SCC by serving as the best gatekeepers in the industry. For more information, visit www.structuralconcepts.com.
Barry Callebaut introduces new Van Leer® dark and white chocolate beverage mixes for coffee retailers and the food service industry Barry Callebaut, the world’s leading manufacturer of high-quality cocoa and chocolate products, has introduced Van Leer® Beverage Mixes in dark chocolate and white chocolate flavors for coffee retailers and the food service industry. Made with sweet Van Leer chocolate – a favorite among North American bakers, confectioners and pastry chefs – the Sweet Ground Chocolate Beverage Mix and the Sweet Ground White Chocolate Beverage Mix can be used in a variety of drink applications ranging from traditional hot chocolate to dark and white cafe mochas. The new Van Leer beverage mixes come in four-pound bags, with six bags per case for convenient storage and ease of use. For more information on the beverage mixes, coffee retailers and food service companies may contact Barry Callebaut North America at 800-225-1418.
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Go bottle-less & go green. Save money now on your workplace drinking water A favorite among many offices, the innowave Chiller 3 offers attractive styling that will match other breakroom or office decor. Available in a countertop or floor standing model, offering hot & cold filtered drinking water. The innowave Chiller 3™ uses 3-stage filtration to treat drinking water, filtering reduces contaminants to less than 1 micron. The innowave Chiller 3™ is also equipped with ITS™ (In-Tank Sanitization). This feature utilizes ultra violet light as an effective sanitation method to prevent the potential for biofilm (slime)and bacteria buildup in the storage tank. And BioCote® treated components use silver ions as an effective method to prevent the spread of harmful germs and bacteria near the outer dispensing area, including faucets and drip trays. For more information, email info@endlesswater.us.
Eliminate counter clutter with Tomlinson’s Modular® Dispensing Systems’ new air pot stations Tomlinson Industries’ Modular® Dispensing Systems now offers two NEW Air Pot Stations. These Air Pot Stations are vacuum formed heavy-duty organizers for coffee and/or tea service. Designed to accommodate air pots of virtually any size, these Air Pot Stations are available in 2 sizes with each featuring a divided organizer that can hold lids, creamers, sugar, stir sticks and more; a stainless steel drip tray to keep the area clean, dry and clutter free; and an air pot riser. These Air Pot Stations are a perfect fit with Modular Dispensing Systems’ extensive line of cup and lid dispensers. Place an Air Pot Station next to one of Modular’s versatile cup dispenser cabinets, a lid dispenser and napkin dispenser and you have everything within reach for a neat and convenient coffee service center. For more information, visit www.tomlinsonind.
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Agtron, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 775.850.4600 . . . . . . . . . . . . . . . . . . . . . . . . . . . . agtron.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Astoria-General Espresso Equipment Corp. . . . . . . . . . . . . . . . . . 336-393-0224 . . . . . . . . . . . . . . . . . . . . . . . . . . . . astoria.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Bridge Brand Chocolates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 415.677.9194 . . . . . . . . . . . . . . . . . . . . . . . . . . . . bridgebrandschocolate.com . . . . . . . . . . . . . . . . . . . . . . 23 BriteVision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 877.479.7777 . . . . . . . . . . . . . . . . . . . . . . . . . . . . britevision.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13, 23 Cafe de Costa Rica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 506.2243.7863 . . . . . . . . . . . . . . . . . . . . . . . . . . . cafedecostarica.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 ChefTec/Culinary Software Services, Inc. . . . . . . . . . . . . . . . . . . . 303.447.3334 . . . . . . . . . . . . . . . . . . . . . . . . . . . . culinarysoftware.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Cimbali USA, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312.265.8100 . . . . . . . . . . . . . . . . . . . . . . . . . . . . cimbali.us . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Coffee Fest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800.232.0083 . . . . . . . . . . . . . . . . . . . . . . . . . . . . coffeefest.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Coffee Holding Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800.458.2233 . . . . . . . . . . . . . . . . . . . . . . . . . . . . coffeeholding.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Coffee Roasters of New Orleans . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800.344.7922 . . . . . . . . . . . . . . . . . . . . . . . . . . . . orleanscoffee.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Comfort Grip Wrap . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 847.478.0184 . . . . . . . . . . . . . . . . . . . . . . . . . . . . comfortgripwrap.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Component Design Northwest, Inc. 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Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215.739.9644 . . . . . . . . . . . . . . . . . . . . . . . . . . . . pennscale.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Plastic & Products Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800.654.5741 . . . . . . . . . . . . . . . . . . . . . . . . . . . . plasticpm.com/ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 PureVia/Whole Earth Sweetener . . . . . . . . . . . . . . . . . . . . . . . . . . . 888.658.1948 . . . . . . . . . . . . . . . . . . . . . . . . . . . . purevia.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Sav-on Bags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 909.869.9158 . . . . . . . . . . . . . . . . . . . . . . . . . . . . sav-onbags.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Scolari Engineering S.p.A. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 856.988.5533 . . . . . . . . . . . . . . . . . . . . . . . . . . . . scolarieng.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Service Ideas, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800.328.4493 . . . . . . . . . . . . . . . . . . . . . . . . . . . . serviceideas.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Sonofresco LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 360.757.2800 . . . . . . . . . . . . . . . . . . . . . . . . . . . . sonofresco.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Stalkmarket Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 503.295.4977 . . . . . . . . . . . . . . . . . . . . . . . . . . . . stalkmarketproducts.com . . . . . . . . . . . . . . . . . . . . . . . . 15, 23 Swiss Water Decaffeinated . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800.668.9981 . . . . . . . . . . . . . . . . . . . . . . . . . . . . swisswater.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 TightVac . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 888.428.4448 . . . . . . . . . . . . . . . . . . . . . . . . . . . . tightvac.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Ultimate Barista Challenge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 503.232.1016 . . . . . . . . . . . . . . . . . . . . . . . . . . . . ultimatebaristachallenge.com . . . . . . . . . . . . . . . . . . . . 15 Vessel Drinkware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 866.876.8282 . . . . . . . . . . . . . . . . . . . . . . . . . . . . vesseldrinkware.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Vita-Mix Corporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 800.437.4654 . . . . . . . . . . . . . . . . . . . . . . . . . . . . vitamix.com/thequietone . . . . . . . . . . . . . . . . . . . . . . . . . 4, 5, 23 Weldon Flavorings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 502.797.2937 . . . . . . . . . . . . . . . . . . . . . . . . . . . . WeldonFlavorings.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Our members have changed the world of coffee ‌now is the time to join them!
Peak of Perfection Brew coffee to the peak of perfection using professional-grade thermometers and timers from CDN. Offering an extensive range of precision timers and specialty frothing thermometers, CDN gives coffee professionals essential tools to deliver the full flavor and aroma of coffee with every cup they serve.
Congratulations to our award-winning Central American farmers and to the successful bidders who are now the proud owners of these exceptional coffees.
1-800-338-5594
www.cdn-timeandtemp.com info@cdn-timeandtemp.com
For a list of the winners and the buyers log on to www.cupofexcellence.org
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