MBKU Brand Guidelines by Marshall B. Ketchum University

M A R S H A L L B . K E TC H U M U N I V E R S I T Y

BRAND GUIDELINES

Updated 2019

Table of Contents

 I N T R O D U C T I O N 3

 G R A P H I C E L E M E N T S

President and Chief of Staff’s Letter

Types of Graphic Elements Application of Graphic Elements

16 17

 L O G O S 4

Primary University Shield 4 Primary Logos 5 College and School Logos 6 Ketchum Health Logos 7 Logo Color Variations 8 Logo Spacing and Clearance 9 Unacceptable Logo Usage 10 Retired Logos 11

 P H O T O G R A P H Y 1 8

Photography Style 18 Photography Style Tips 19  S TAT I O N E R Y 2 0

Overview 20 Business Cards 21 Letterhead and Envelopes 22 Office Name Signage 23

 T Y P O G R A P H Y 1 2

Primary Typefaces 12 Taglines 13  C O L O R 14

Primary Color Palette Secondary Color Palette

14 15

 E L E C T R O N I C C O M M U N I C AT I O N

Email Signature 24 PowerPoint Templates 25  B R A N D A P P L I C AT I O N S

Sample Marketing Collateral 26 Sample Merchandise 27 College/School Logos (for merchandise) 28

Marshall B. Ketchum University Brand Guidelines



INTRODUCTION

Welcome As Marshall B. Ketchum University has expanded and added new programs, the Brand Guidelines allow for a successful brand identity for the University. All forms of communication, including digital and printed materials, as well as other visual pieces are expected to adhere to our Brand Guidelines. The MBKU identity has three major components that embrace a refreshed caduceus, a signature view of the Fullerton campus and the date our institution was established. Together, they form a distinctive shield design that serves as a key visual symbol of our brand. At MBKU, our brand is the essence of who we are as an institution. Our symbols, colors and typefaces have a powerful impact on how we are perceived by current and prospective students, alumni, donors and the public‑at-large. The printed and digital pieces we produce, whether University-wide or for a specific department, college or individual program, speak for the University as a whole and communicate our brand message. Your partnership in upholding the standards of our brand ensures MBKU’s continued success.

Warm regards, Unauthorized use of the MBKU brand is prohibited. All users must comply with the guidelines provided here.

Kevin L. Alexander, OD, PhD President

Julie A. Schornack, OD, MEd Senior Vice President & Chief of Staff

For assistance, contact the Office of Marketing & Communications at marketing@ketchum.edu.

Marshall B. Ketchum University Brand Guidelines

 LOGOS

Primary University Shield ABOUT OUR SHIELD Our shield design reflects how Marshall B. Ketchum University is shaping the future of health care education. The elements of the shield come together to form a lockup which includes both the caduceus and the Health Professions Building. The typography is a modern interpretation of a classic typeface, conveying a sense of establishment and heritage while moving forward into the future.

Caduceus

Health Professions Building

This refreshed caduceus is commonly used as a symbol of health care in the United States. At MBKU, it is representative of our mission and vision as a professional university of future health care providers.

The symbol represents MBKU’s signature Fullerton campus view. The building also represents interprofessional health care as a hallmark of the MBKU student experience.

This logo is reserved for formal occasions such as diplomas, presidential documents and commencement programs, as well as University banners and signage. Minimum height: 1”

1904 The year 1904 represents the establishment year Marshall B. Ketchum, MD, founded the Los Angeles School of Ophthalmology and Optometry.

1”

Marshall B. Ketchum University Brand Guidelines

 LOGOS

Primary Logos H O R I Z O N TA L L O G O Use the horizontal logo on most instances. These logos were created for increased legibility at smaller sizes and are frequently used on marketing materials.

Horizontal Primary Logo

Minimum height: 0.375” VERTICAL LOGO The vertical logo is used secondary to the horizontal logo. Only use this is the horizontal version does not fit. Minimum height: 0.875”

MBKU logos are available to download at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in.

0.375”

Vertical Primary Logo

0.875”

Marshall B. Ketchum University Brand Guidelines

 LOGOS

College and School Logos These logos are appropriate for any college or school communications.

Horizontal College and School Logos

Vertical College and School Logos

MBKU’s three disciplines include: • Southern California College of Optometry • School of PA Studies • College of Pharmacy Use the horizontal logo in most instances. University logo rules related to color, clear space, size and background also pertain to college and school logos as well.

Marshall B. Ketchum University Brand Guidelines

 LOGOS

Ketchum Health Logos For all clinical and patient care outreach, the Ketchum Health marks should be used. This includes print and promotion related to Ketchum Health, community clinics (e.g. Serve the People, Boys and Girls Clubs, etc.), health fairs and expos, speaking events and clinical community outreach.

Horizontal Ketchum Health Logos

Vertical Ketchum Health Logo

Ketchum Health’s two subsidiary clinical branches include: • The University Eye Center • Family Medicine

Marshall B. Ketchum University Brand Guidelines

 LOGOS

Logo Color Variations 1- COLOR LOGO Any single color from the primary or secondary palette may be used for the 1-color logos, although the primary palette (or white) is preferred.

Horizontal 1-Color Primary Logo

Horizontal Outlined Shield Primary Logo

Vertical 1-Color Primary Logo

Vertical Outlined Shield Primary Logo

OUTLINED SHIELD LOGO These color variations were developed to enable the full-color logo to be produced on a dark background. A P P L I C AT I O N S These acceptable color variations also apply to all forms of MBKU logos including: • Primary University Shield • College and School Logos • Ketchum Health Logos

Primary University Shield with White or Gold Outline

Marshall B. Ketchum University Brand Guidelines

ď Ž LOGOS

Logo Spacing and Clearance All logo versions should be isolated with a clearance zone that must remain clear of typography or any other graphic element.

Horizontal Logo Clearance

All text should be placed to the right and in alignment with the shield/logo. The University shield version must have a clearance equal to the height of the text band around all sides. The horizontal and vertical wordmark versions must have clearance equal to the height of the wordmark around all sides. Recommended minimum clear space uses height of wordmark

University Shield Clearance

Vertical Logo Clearance

Recommended minimum clear space uses height of wordmark

Recommended clear space uses height of middle text band

Marshall B. Ketchum University Brand Guidelines

ď Ž LOGOS

Unacceptable Logo Usage Logo integrity and consistency are key markers for brand success. Therefore, all elements of the Marshall B. Ketchum University brand identity, marks, program shields and other graphic elements must be displayed correctly. This includes always using the correct typefaces and the correct relative positioning and size of all graphical elements. The examples on this page illustrate unacceptable displays. Additional unacceptable forms of logo usage include using old/retired logos that have been phased out.

Do not distort, skew or disproportionately scale any portion of the logo.

For more information about which logos are no longer in use, please see the section, Retired Logos.

Do not crop or cut off any portion of the logo.

Do not rotate or angle the logo.

KETCHUM UNIVERSIT Y

Do not apply additional effects, like drop shadows, to the logo.

Do not rearrange any components in the logo.

Do not change the fonts in text portion of the logo.

Do not change the any colors of the logo.

Do not alter the size of any component of the logo.

Do not place the logo on a background that make it difficult to see.

Marshall B. Ketchum University Brand Guidelines

 LOGOS

Retired Logos As the University continues to grow and evolve, changes in the brand identity are necessary to reflect those transformations. The logos shown here are retired and should not be used, especially on any newly produced communications from the University.

Est.

Logos with gold “Marshall B.” and purple “Ketchum University”

Please do not download logos from unofficial Internet sites (such as Google Images) or other sources.

Est.

Primary University Shields with “Est.” above “1904”

MBKU logos are available to download at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in.

Logos with the Primary University Shield and text

Logos with smaller purple College/School names, gold “Marshall B.” and purple “Ketchum University”

All logos prior to Marshall B. Ketchum University

Logos with gold “Ketchum” and purple “Health”

Logos with locations, gold “Ketchum” and purple “Health”

Marshall B. Ketchum University Brand Guidelines

ď Ž TYPOGRAPHY

Typefaces P R I M A R Y T Y P E FAC E S Arno Pro is the primary serif typeface. It is the preferred headline typeface, although it can also be used in the body, depending on the design. This typeface is also primarily used in formal documents. Neue Haas Grotesk is the primary sans-serif typeface. It is the preferred body typeface, although it can be used as the headline typeface.

Primary Typefaces

Arno Pro Regular We seek to reimagine the future of health care education.

S E C O N D A R Y T Y P E FAC E S

Bold

Georgia is the alternate typeface for Arno Pro. This is the primary typeface for formal correspondences.

We seek to reimagine the future of health care education.

Arial is the alternate typeface for Neue Haas Grotesk. This is the primary typeface for all digital correspondences. AVA I L A B I L I T Y The font files for Arno Pro and Neue Haas Grotesk are licensed and reserved for internal designs on official material. Georgia and Arial are system fonts that are available on all computers. Use these typefaces when the primary typefaces are not available.

Neue Haas Grotesk Regular We seek to reimagine the future of health care education. Bold We seek to reimagine the future of health care education.

Secondary Typefaces

Georgia Regular

Arial Regular

We seek to reimagine the future of health care education.

Bold

We seek to reimagine the future of health care education.

Marshall B. Ketchum University Brand Guidelines

 TYPOGRAPHY

Taglines The University and Ketchum Health taglines reflect our mission and may be used on various marketing collateral to complement the brand. FONT ST YLE “Reimagining” in the University tagline and “Reimagined” in the standard Ketchum Health tagline must be semibold or bolded.

University Tagline

Reimagining health care education. Ketchum Health Tagline (Standard)

Your health care. Reimagined. Ketchum Health Tagline (Extended)

Ketchum Health is the premier patient care and clinical teaching facility of Marshall B. Ketchum University.

Marshall B. Ketchum University Brand Guidelines

ď Ž COLOR

Primary Color Palette The primary color palette consists of three colors and its range of tints, in addition to black and white. The deep colors of the purples denote stability and heritage, while the gold emphasizes the vibrant energy of progress and achievement.

100%

80%

60%

40%

20%

They should be used on most designs and marketing materials. C O L O R VA L U E S Always use the color values listed here to maintain the best color reproduction on digital and printed assets. PMS 2627 C

PMS 261 C

PMS 7503 C

CMYK - 83/100/32/35

CMYK - 67/95/33/22

CMYK - 33/35/68/4

RGB - 62/25/82

RGB - 97/41/95

RGB - 171/151/101

HEX #3D1B51

HEX #61285F

HEX #AA9565

Marshall B. Ketchum University Brand Guidelines

ď Ž COLOR

Secondary Color Palette The secondary palette has been developed to expand the color scheme and to complement the primary colors. It consists of eight colors and its range of tints. They may be used as accents to the design and provides flexibility to the brand identity system. C O L O R VA L U E S

PMS 337 C

PMS 7484 C

PMS 7748 C

PMS 423 C

Always use the color values listed here to maintain the best color reproduction on digital and printed assets.

CMYK - 43/0/33/0

CMYK - 91/40/79/37

CMYK - 51/36/99/14

CMYK - 48/39/39/3

RGB - 143/213/189

RGB - 0/86/63

RGB - 126/128/52

RGB - 138/140/140

HEX #8FD5BD

HEX #00563F

HEX #7E8034

HEX #8A8C8C

PMS 646 C

PMS 2955 C

PMS 7403 C

PMS 471 C

CMYK - 67/39/13/0

CMYK - 100/78/36/28

CMYK - 5/15/57/0

CMYK - 20/70/100/8

RGB - 93/137/180

RGB - 0/55/100

RGB - 242/211/131

RGB - 188/97/36

HEX #5D89B4

HEX #003764

HEX #F2D383

HEX #BC6124

Marshall B. Ketchum University Brand Guidelines

ď Ž GRAPHIC ELEMENTS

Types of Graphic Elements Graphic elements are patterns or images used to complement a design. While they provide artistic and contemporary flair, they also represent MBKUâ&#x20AC;&#x2122;s core values and tenets of interprofessionalism. In order to maintain consistency and clean design, never use more than one type of pattern. However, parts of the Secondary Shield may be used in conjunction to the patterns. If used with a background, the graphic must be within a 15% tint of the background color.

Secondary Shield

Core Values Pattern

Connective Network Pattern

The Secondary Shield may be used as a watermark background or overlaid on a photo. Additionally, individual elements of the shield such as the caduceus, Health Professions Building, and establishment year may used as a watermark background image or a subtle overlay on designs.

Our five core values are artistically displayed in a text pattern. This pattern may be used as a background pattern or offset in the design.

The abstract elements of lines connected together may be used as a background pattern, overlaid on a photo, or offset in the design.

Marshall B. Ketchum University Brand Guidelines

 GRAPHIC ELEMENTS

Applications of Graphic Elements UNIVERSITY EYE CENTER AT K E TC H U M H E A LT H

Connective Network Pattern

3 Featured Topic:

The connective network pattern is overlaid on a background. It adds an artistic and scientific touch to the flier.

Can we slow the progression of nearsightedness in children? Please join us for a Complimentary Information Night Session

Tuesday, April 24, 2018 | 6:15 p.m. - 7:15 p.m. Ketchum Health Multi-Purpose Room

Secondary Shield Element

Nearsightedness (myopia): • Why does my child need stronger glasses every year?

The caduceus is overlaid on a print layout. It provides a delicate reinforcement of the MBKU brand and symbol for health care.

• Is it really linked to eye diseases like glaucoma and retinal detachments? • Can anything be done to slow or stop the progression? • Is there a cure? What about laser surgery?

5460 E. La Palma Avenue, Anaheim 92807

The University Eye Center at Ketchum Health has a dedicated Myopia Control Clinic with state-of-the-art equipment. Our doctors are currently involved in a national research study evaluating a new treatment for myopia control.

PRESENTERS: Dashaini Retnasothie, OD MS Assistant Professor, Pediatric Vision Service and Myopia Control Clinic

Justin Kwan, OD Assistant Professor and Chief, Cornea and Contact Lens Service and Myopia Control Clinic

• How high is a high prescription? • Glasses versus contact lenses, which is better? Get answers to these questions and more!

Annie Chang, OD Assistant Professor, Cornea and Contact Lens Service and Myopia Control Clinic

Kindly RSVP to communitynights@ketchum.edu by Monday, April 23.

ketchumhealth.org

714.463.7500

Ketchum Health is the premier clinical and teaching facility of Marshall B. Ketchum University. Ketchum University and Ketchum Health is a 501 (C)(3) nonprofit institution.

Core Values Pattern

The core values pattern is used for a display wall and provides a clean and branded background for photo opportunities.

Marshall B. Ketchum University Brand Guidelines

 PHOTOGR APHY

Photography Style Photography at MBKU should reflect it’s values of accountability, caring, excellence, innovation and respect. This can be achieved by using photos that are professionally shot and have an authentic feel with people and/or a technological-scientific focus. Professional photography by a staff or commissioned photographer is preferred to achieve the highest quality photos.

Selected MBKU photos are available to download at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in. Stock photography can be downloaded through iStock, Stocky, etc.

Marshall B. Ketchum University Brand Guidelines

 PHOTOGR APHY

Photography Tips Use high-resolution photos

Use photos with balanced color and lighting

Avoid using photos that are low-resolution. Always make sure to download a high‑resolution size when available (via Photoshelter or a stock photography website) to ensure the best quality of representation.

Carefully crop photos and adjust alignment

Carefully crop photos and adjust misaligned angles so that the subject and their actions are focused and cleanly presented.

Avoid using photos that are not white/color balanced. The photo on the right has been color balanced and presents the photo subjects in a clearer and brighter environment.

Avoid dull subjects and cluttered backgrounds

Avoid photos with dull, cluttered or irrelevant backgrounds as this is not an effective way to represent MBKU’s values of innovation and professionalism.

Avoid exaggerated stock photos and clipart

Avoid any forms of overly staged photos and clipart.

Marshall B. Ketchum University Brand Guidelines

ď Ž S TAT I O N E R Y

Stationery Overview Stationery such as business cards, letterhead, envelopes, office signage and other miscellaneous office supplies are an important extension of the MBKU brand.

Firstname Lastname, PhD

January 1, 2018

These extensions professionally represent MBKU whether it is through trading business cards, sending a letter, or visiting someoneâ&#x20AC;&#x2122;s office.

Position Title 1 Position Title 2 Department

Office of the President

2575 Yorba Linda Blvd. Fullerton, CA 92831

Ms. Jane Doe 123 Main Street City, CA 00000

P 714.1 23.4567 F 714.1 23.4567 C 714.1 23.4567 jdoe@ketchum.edu

Business cards

Dear John Doe, essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique sum apitiis de pliqui aliquia consequi idi dit mos a volorpora prae volore volor arciate doluptat harum as dolorum fugias estorum fuga. Necum quia quam vello magnatque nonseque ellorum volorumquo odipid et alictotatqui offictem et rerepeliquod milisque ma ad qui que laudam il magnis atur reresti oritas as repelestrunt lati cus numquo blaccab oribus eium reheniaspel id quid et, con non nem iminus.

Office of the President 2575 Yorba Linda Boulevard, Fullerton, CA 92831

John Doe 123 Main Street City, CA 00000

Envelopes

Sincerely,

Kevin L. Alexander, OD, PhD President

2575 Yorba Linda Boulevard, Fullerton, CA 92831 | ketchum.edu

Letterhead

John Doe, PhD Assistant Professor

A-123 Office Signage

Marshall B. Ketchum University Brand Guidelines

 S TAT I O N E R Y

Business Cards The University business card is an important means of representing the institution as it is frequently seen and widely used.

Front of Business Cards

With this in mind, the business card should uphold the MBKU brand standards by adhering to these visual directions. The business card template may be updated for each individual’s information including title, email, phone numbers, fax number (if applicable) and address.

Standard Back of Business Cards

Firstname Lastname, PhD Position Title 1 Position Title 2 Department

2575 Yorba Linda Blvd. Fullerton, CA 92831

Business card order form and policy is available at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in.

714.123.4567 714.123.4567 C 714.1 23.4567 jdoe@ketchum.edu P

Reimagining health care education. ketchum.edu

Used for faculty, administration and staff at Marshall B. Ketchum University. Additional Versions for Back of Business Cards Ketchum Health Appointments

Call us at: 714.463.7500 Find us online at: ketchumhealth.org We look forward to seeing you at your next appointment on: Date: Time:

Ketchum Health Low Vision

John Doe, OD 714.463.7500

5460 E. La Palma Ave., Anaheim, CA 92807

Used for those corresponding with patients at Ketchum Health.

Used for those corresponding with patients in Mary Ann Keverline Walls Low Vision Center at Ketchum Health.

Marshall B. Ketchum University Brand Guidelines

 S TAT I O N E R Y

Letterhead and Envelopes The letterhead is used as often and widely as the business card and must also be a strong means of representing the Marshall B. Ketchum University brand in all written communications.

Letterhead - 8.5” x 11”

Second Sheets

0.5” .75” Office of the President

Fonts, margins and logo/footer spacing are properly formatted on electronic letterhead. If it is not already formatted, use the letterhead typing guide whenever possible. PA P E R S T O C K Letterhead: Neenah Paper Classic Crest – Avon Brilliant White – Smooth, 80T is recommended. Envelope: #10 envelope matching the stock of the letterhead (Neenah Paper Classic Crest – Avon Brilliant White – Smooth, 80T) is encouraged. However, if letterhead and/or envelope paper stock is unavailable, something of equal weight and color is encouraged.

.125”

Letterhead Fonts

January 1, 2018

January 1, 2018 Ms. Jane Doe 123 Main Street City, CA 00000

Dear John Doe,

1.5”

Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique sum apitiis de pliqui aliquia consequi idi dit mos a volorpora prae volore volor arciate doluptat harum as dolorum fugias estorum fuga. Necum quia quam vello magnatque nonseque ellorum volorumquo odipid et alictotatqui offictem et rerepeliquod milisque ma ad qui que laudam il magnis atur reresti oritas as repelestrunt lati cus numquo blaccab oribus eium reheniaspel id quid et, con non nem iminus. Equi vel maximus que pel erovid et essin estiore ndeliqui dem. Nam, esciame volut fugit qui doluptate con nusdae dus sit laborepero minisque la secuptatem iur? Iquis di omnis ad ent quas acim fugit hictem invelest venimil imporest, temperibus. Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique sum apitiis de pliqui aliquia consequi idi dit mos a volorpora prae volore volor arciate doluptat harum as dolorum fugias estorum fuga. Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique sum.

1.5”

Equi vel maximus que pel erovid et essin estiore ndeliqui dem. Nam, esciame volut fugit qui doluptate con nusdae dus sit laborepero minisque la secuptatem iur? Iquis di omnis ad ent quas Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite acim fugit hictem invelest venimil imporest, temperibus. velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a sum apitiis de pliqui aliquia consequi idi dit mos a volorpora prae volore volor arciate doluptat nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid harum as dolorum fugias estorum fuga. Necum quia quam vello magnatque nonseque ellorum estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique volorumquo odipid et alictotatqui offictem et rerepeliquod milisque ma ad qui que laudam il sum apitiis de pliqui aliquia consequi idi dit mos a volorpora prae volore volor arciate doluptat magnis atur reresti oritas as repelestrunt lati cus numquo blaccab oribus eium reheniaspel harum as dolorum fugias estorum fuga. Necum quia quam vello magnatque nonseque ellorum id quid et, con non nem iminus. volorumquo odipid et alictotatqui offictem et rerepeliquod milisque ma ad qui que laudam il magnis atur reresti oritas as repelestrunt lati cus numquo blaccab oribus eium reheniaspel Equi vel maximus que pel erovid et essin estiore ndeliqui dem. Nam, esciame volut id quid et, confugit non qui nem iminus. doluptate con nusdae dus sit laborepero minisque la secuptatem iur? Iquis di omnis ad ent quas acim fugit hictem invelest venimil imporest, temperibus. Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a nim Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid estia velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo de debis modicienti a volectequi nditempos ut aruptam ditem doluptati blatur, officiatquas apis alique sum. nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte saepererite sum apitiis de pliqui aliquia consequi idi dit mos a volorpora prae volore volor arciate doluptat velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo qui de debis a harum as dolorum fugias estorum fuga. Necum quia quam vello magnatque nonseque ellorum nim quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid volorumquo odipid et alictotatqui offictem et rerepeliquod milisque ma ad qui que laudam il estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique magnis atur reresti oritas as repelestrunt lati cus numquo blaccab oribus eium reheniaspel sum apitiis de pliqui aliquia consequi idi dit mos a volorpora prae volore volor arciate doluptat id quid et, con non nem iminus. harum as dolorum fugias estorum fuga. Necum quia quam vello magnatque nonseque ellorum volorumquo odipid et alictotatqui offictem et rerepeliquod milisque ma ad qui que laudam il Occatiur essitiur, tem quianduciam re, cus enim doluptam aped et enda ipicte atur saepererite magnis reresti oritas as repelestrunt lati cus numquo blaccab oribus eium reheniaspel velibus repudit prat porum rero cus rerrovita es ide ped unt que verspeliquo a nimiminus. id quidqui et, de condebis non nem quat et exces magnam esciene ctotatibusa voles que optature qui officim elesequate vid estia volecte nditempos modicienti ut aruptam ditem doluptati blatur, officiatquas apis alique sum. Sincerely,

2575 Yorba Linda Boulevard, Fullerton, CA 92831 | ketchum.edu

Sincerely, Kevin L. Alexander, OD, PhD President

Kevin L. Alexander, OD, PhD President

0.5”

2575 Yorba Linda Boulevard, Fullerton, CA 92831 | ketchum.edu

Use only the footer on additional pages.

Envelope - #10 Electronic letterhead is available to download at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in. Printed supplies are available at the Print Shop. Please contact printshop@ketchum.edu.

Office of the President

Use 11 pt. Arial or Georgia

Ms. Jane Doe 123 Main Street City, CA 00000

Office of the President 2575 Yorba Linda Boulevard, Fullerton, CA 92831

John Doe 123 Main Street City, CA 00000

Marshall B. Ketchum University Brand Guidelines

 S TAT I O N E R Y

Office Name Signage Office name signage is an important means of representing the institution as it is frequently seen.

MBKU Fullerton Campus (except Health Professions Building)

With this in mind, the signage should uphold the Marshall B. Ketchum University brand standards by adhering to these visual directions.

Office name signage order form and policy is available at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in.

Firstname Lastname Title of Position Department Name

A-123 Health Professions Building and Ketchum Health

Firstname Lastname, MBA Title of Job Department Name

Marshall B. Ketchum University Brand Guidelines

 E L E C T R O N I C C O M M U N I C AT I O N

Email Signature Email and telephone correspondence are also extensions of the MBKU brand. Every person we correspond with will leave with an impression of MBKU. Uniformity in email and phone communication is a valuable tool to convey credibility, consistency and professionalism.

Instructions on how to properly set up your email fonts and signature are available at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in.

Email Example

Email Fonts Use at least 11 pt. Arial.

Arial

For low vision emails, use at least 14 pt. Arial.

Jane Doe jdoe@ketchum.edu

Email Example

Hi John, Ucia sam aruptibus, si omnis vel exeribus, utenist idiscia ecture vit es mo ma dentisto exereniae conet qui inciis inctiis rento totatem iust prati ut faceperferia corporporit hilitas accum simpore icatem de ex et hit ut et aut as unt unt laccuscimust harum, nost pe preiuri onsequu ntesto blaceat endipiet fuga. Best regards, -Jane Doe Title Line 1 Department Marshall B. Ketchum University School or College Name 2575 Yorba Linda Blvd., Fullerton, CA 92831 P 714.123.4567 | F 714.123.4567 | ketchum.edu

Marshall B. Ketchum University Brand Guidelines

 E L E C T R O N I C C O M M U N I C AT I O N

PowerPoint Templates S T Y L E R E C O M M E N D AT I O N S It is recommended that users stay within the font styles and colors as outlined in the official templates to ensure the brand is consistently represented.

Standard Slide Template

MBKU PowerPoint Templates as well as college and school templates are available at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in.

Additional Color Options

Marshall B. Ketchum University Brand Guidelines

 B R A N D A P P L I C AT I O N S

Sample Marketing Collateral MBKU’s Brand Guidelines provide a comprehensive foundation for consistent and effective communication.

Some examples of marketing collateral include: 1. MBKU General Info Booklet 2. Ketchum Magazine 3. College/School Flyers 4. Ketchum Health Brochures 5. Ketchum Health Patient Folders PRINT JOBS

The Office of Marketing & Communications will recommend the best printing materials and methods for all MBKU collateral to ensure the University’s materials are consistent and professional. All print jobs will be facilitated through MBKU’s list of preferred print vendors.

Marketing and communications projects can be requested at my.ketchum.edu and accessed by clicking on “MBKU Mar/Com Resources” after logging in. For questions or assistance regarding a project, please email marketing@ketchum.edu.

Marshall B. Ketchum University Brand Guidelines

ď Ž B R A N D A P P L I C AT I O N S

Sample Merchandise In addition to print and digital collateral, MBKU merchandise provides another opportunity for branding and increased exposure. The varied range of merchandise available allows for further creative expressions of the MBKU brand. MBKU merchandise may be available purchased through the Campus Store.

Marshall B. Ketchum University Brand Guidelines

ď Ž B R A N D A P P L I C AT I O N S

College/School Logos (for merchandise) While the official College/School logos can be found on page 6, additional logos have been developed for merchandise. These logos can be used for apparel and other promotional materials and are meant to give each program a unique identity.

College and School Logos

Marshall B. Ketchum University Brand Guidelines

For questions or assistance, please contact: Marshall B. Ketchum University Office of Marketing & Communications marketing@ketchum.edu

For the complete brand toolkit, please visit: MBKU Portal at my.ketchum.edu and click on â&#x20AC;&#x153;MBKU Mar/Com Resourcesâ&#x20AC;? after logging in.

MBKU1077-0119