A TRADITION OF Volunteering

For more than 25 years, employees from the Toyota Manufacturing plant in Georgetown have volunteered their time in support of KET’s pledge drives, answering phones and taking donations from viewers.

It’s an annual tradition that Kim Sweazy, a corporate communications analyst with Toyota who often serves as the group’s on-air spokes- person, says is a labor of love for those involved.

“If you grew up in the Commonwealth, chances are you grew up with KET,” Sweazy said. “We’ve all had a time in our lives where we’ve sat and watched Sesame Street or Daniel Tiger’s Neighborhood, whether yourself or with a child, so it’s kind of nostalgic to come and support something you’ve enjoyed and grew up watching.”

KET, Sweazy said, is part of the fabric of Kentucky, offering a window through which people learn about the history and highlights of their home state. She said she was reminded of this on a recent trip to London, Kentucky, when she found herself looking around and thinking, “I saw this on KET, and I saw that on KET.”