BMW by Keun Woo Kim keukim21@gmail.com Transportation Graduate Studio III Exploring New Influences: Re-Thinking Minivan Interiors CCS MFA Fall Semester 2011 Instructor: Robert Walker
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Global assumtion
THE
2025 MPV MARKET
In 2025 the world has used most of the oil due to aggressive expansion of third world countries. In the mean time, as the oil is depleting, alternative energy sources and 0 emissions research peak their development. In result, by 2025 most of the vehicles will be running on hydrogen or other nonpolluting energy sources such as electricity. Big cities in the U.S. will only allow 0 emission vehicles to be driven. The popularity of the MPV amongst families of 4 and plus will be slowly declining due to a vast variety of types of vehicles, many alternative evolutions of MPV will be targeting different markets such as “dual income no kids�, MPV or the leisure purpose, MPV where sportive handling is as important as multi functionality and environmental responsibility.
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What is my idea of a MPV?
“A safe vehicle that will protect my family”
“A humble servant for my family” Family: Accentuated comfort and safety to protect and entertain the people you love.
“I want to carry all I need with me and my family and friends too.”
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Taxi: The most utilitarian form of MPV to carry as many people as possible.
“MY LEISURE, MY ROAD TRIP, MY WAY” Leisure: Tailored to enjoy long trips and ready to carry all the utensils needed.
Important MPVs
Renault Espace (1984-present): The Espace is a large MPV from the French car-maker Renault. Large flat space, big greenhouse and flexible seating placement are the key features of this MPV. The Espace is often credited as being the world’s first MPV.
Renault Espace F1 In 1995, Renault displayed a show car called the Espace F1 (created by Matra) to celebrate the 10th anniversary of the Espace and Renault’s involvement in Formula One racing. Though it resembled an Espace with substantial bodywork changes, the vehicle had more in common with a F1 car. Renault Avantime (2001- 2003): The Renault Avantime is a grand-touring coupé combining features of a 2+2 coupé and an MPV built between 2001 and 2003. Designed without B-pillars. Combines the space of an MPV with four-place pillarless qualities of a coupé. Philippe Guédon, head of the automotive division at Matra, who “believed that the children of Espace owners remained loyal to the car even after they had grown up and left home. As a result, the renewed MPV was gaining a generation of new drivers.”
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Brief
Designing the interior of a leisure purpose MPV where sportive spirit is as important as multi functionality:
THE ULTIMATE DRIVING MPV 6
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Target customers
Owners of multiple types of vehicles Dual income with no kids People who dedicate time and passion to leisure activities
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Persona: The dynamic Y generation
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ENERGETIC FUN DEDICATED RACING PASSIONATE ADVENTUROUS ELEGANT FASHIONABLE TASTEFUL COMPETITIVE
What would she buy in 14 years? Name: Maya Profession: Industrial designer, culinary decorator, modeling Hobbies: car tuning, racing, biking, camping, cooking Cars owned: Subaru outback, Nissan 240sx (project car for Drift racing) She needs: storage space, speed and handling “Space for any type of hobby I want to do” “I need to drive the car, it has to handle well” “Kids?! No way” “I’m enjoying my life so much right now, I want this to continue... “
Market research conversations with Mpv dealers Current trends: Majority MPV buyers 35+ with 3 or+ children Alternative trends: small but steady number of buyers 35+ no kids 2 salaries Reason for buying: majority of this group had MPV awareness, stable ride, comfortable, spacious and smart space, entertainment, leisure obligation Market prediction for 2025 Maya’s generation will be in their mid-30s; the demand for a specified category of MPV has to be invented to satisfy this growing group of a dynamic generation.
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Behaviors
Leisure: tailored to enjoy long trips and ready to carry all the utensils needed
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acTive
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Design inspirations
FUTURE ULTIMATE LEISURE
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Design inspirations
FRESH clean and fluid
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Segment
Practical space of a minivan
Ultimate leisure machine
Performance of a M5
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Practical
Economical
Performance
Impractical
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Time line
1930
1949
Stout Scarab U.S. automobile produced in small numbers by Stout Engineering Laboratories and later by Stout Motor Car Company of Detroit, Michigan.
DKW Schnellaster (Dampf-Kraft-Wagen) steam driven car Zschopau, Saxony, Germany.
- World’s first production minivan - World’s first car with a fiberglass body shell - World’s first rear wheel drive MPV - Flat floor
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- One box or monospace configuration featuring - Front wheels set forward in the passenger cabin - Front wheel drive, transverse engine - Flat load floor throughout, flexible seating and cargo accommodations
1956
Fiat 600 Multipla (Fabbrica Italiana Automobili Torino) Italian Automobile Factory of Turin - Coil and wishbone independent front suspension - 6 people in a footprint just 50 centimeters - Driver compartment was moved forward over the front axle
1984
Renault Espace Boulogne-Billancourt, France - Fiberglass body mounted on a warm-galvanized steel chassis - Total of nine Espaces were sold in the first month after launch
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2000
2001
2006
2011
dodge caravan Chrysler Group LLC and sold under its Dodge brand. Along with its nameplate variant, the Plymouth Voyager, the Caravan was introduced for the 1984 model year.
renault scénic rX4 Boulogne-Billancourt, France
Toyota previa Toyota City, Aichi, Japan
citroën c4 picasso Saint-Ouen, Seine-SaintDenis, France
Toyota sienna Toyota City, Aichi, Japan
- First off road featured MPV
- World’s first hybrid minivan
- First fixed center steering. Only the outer rims turn
- First to offer a factory installed auto-access seat for disabled people
- Dual Zone Temperature Control - Roll-out seats - Adjustable cup holders - An adjustable reclining rear child seat with a molded seat cushion - Mid-cabin upper level comfort control 21
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The BMW brand
THE SOUL OF BMW
Motorsports, High-Performance Driving and art. BMW is made of elements of emotion. The passion of speed and power, the passion of precision and balance, and last but not least, art, the very core of our inspiration.
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The BMW brand
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BMW Art Cars The BMW art cars were introduced by HervÊ Poulain, an auctioneer and passionate racing driver from France. Poulain was searching for a link between art and cars and he asked his friend, the renowned artist Alexander Calder, to paint the BMW 3.0 CSL that he would race in the 1975 Le Mans. Poulain’s 3.0 CSL was the first car to create a symbiosis between the world of art and the world of motorsport. Prompted by enormous enthusiasm for this work of art on wheels, BMW then decided to put the brilliant idea of establishing the Art Car Collection into practice.
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The BMW brand
BMW Motorsports Motorsports is the core constituent of BMW. This is where the company shows the world the passion and pedigree of automobile and racing.
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Technology
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Air muscle Air muscles work like human muscles and contract by thickening. They shorten by as much as 40% when they are pumped up with air. There are many robotic and motion-control applications for air muscles because they can provide substantial pulling force. Air muscles can have a power-to-weight ratio of 400 to 1. Their advantage over traditional pneumatics is that they can be bent around curves and work under water because they are mostly made of soft plastic and rubber.
Touchable 3d holographic projection Transparent 3D projection that can be interacted by touch. More than one person can interact with the 3d hologram, it can replace screens and controls.
sci-Fi 29
Technology
Silver-plated nylon thread into fabric This is a silver plated nylon thread that can conduct electricity, this thread can be used to saw fabrics and to conduct electricity at the sometime reducing numerous wirings in a vehicle.
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Conductive Elastic Fabric A medical grade silver-plated (92%) nylon (8%) fabric that offers the unique ability to stretch in both directions. It makes a great material for electrode contacts, door trims and other fabric areas in a vehicle as it can conduct electricity to power various lights and screens.
Flexible Molded leds A solid, silicone, plastic tube with a string of LEDs embedded inside. It is designed to glow evenly, like a neon light, yet it is flexible, durable, and consumes 70% less power.
aMoled (active-matrix organic light-emitting diode) A flexible display technology for use in mobile devices and televisions As of 2011, AMOLED technology is used in mobile phones, media players and digital cameras,and continues to make progress toward low-power, lowcost and large-size (for example, 40-inch) applications.
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Sketch and concept
ARRANGEMENT VARIATION
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Sketch and concept
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Simple and spacious environment
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Sketch and concept
Multi-function armrest 36
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Sketch and concept
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Elegant and robust design
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Sketch and concept
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Packaging
HVAC Battery Motors
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2009 Honda Odyssey 2006 Subaru Outback
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Sketch and concept
Using passenger IP area for storage
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Sketch and concept
ENERGETIC FUN RACING The fluid lines raps around the interior, the seats are movable and spins around.
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Sketch and concept
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Sketch and concept
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Sketch and concept
suspended seats and multiple configuration
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Sketch and concept
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Fluid lines
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Sketch and concept
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eleganT pracTical dynaMic 57
Sketch and concept
ENERGETIC BIOMECHANICAL FUN
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Sketch and concept
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Futuristic Organic forms biomechanical
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Sketch and concept
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Driver oriented design
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Final renderings
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blind spot screens
interactive 3D hologram navigation
Interactive AMOLED screen
Suspending seats by air muscle articulation
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Final renderings
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Final renderings
grooved floor and seat back 68
Touch screen buttons
Air pump nozzle
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Final renderings
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Interacting seat bolsters by air muscle
Air tube Suspending seats by air muscle articulation
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