Bose vade Standards Manual
Copywrite 2014 / Kevin Alexander Course Identity Systems Instructed by Gloria Kondrup Art Center College of Design 1700 Lida Street, Pasadena, CA 91103 Contact 909-262-5076 kjalex07@gmail.com kja_designs.prosite.com
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CONTENTS History 04 Brand Drivers 05 Logo 06 Reversed mark Alternate mark 08 Lock up / Clear zone 10 Do’s and Dont’s 12 Typography 16 Color Palette 20 Secondary Palette 22 Image Treatment 24 Website 26 App 28 Stationery 30
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HISTORY
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THE HISTORY OF BOSE We have a simple mission: think of better solutions, create better products, help people enjoy the things they love. Everything we do supports this mission and points us forward. It started when Dr. Bose founded the company in 1964 and continues today with innovative, passionate employees around the globe.And while it’s true that we’re a company built on scientific research, our vision is guided by human interests—how better sound affects us or what it means to find joy in products that work exactly how you want them to or why solid customer service isn’t a nice-to-have, but a promise we keep.Bose innovations in auto But maybe the most important principle we live by is that innovation is not a destination, but a journey requiring new ideas from new players. So we invite creators, inventors, dreamers and talented people from all walks of life to bring their big ideas, passion and enthusiasm to Bose. See how you can be part of our innovation.
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BOSE VADE We have a simple mission: think of better solutions, create better products, help people enjoy the things they love. Everything we do supports this mission and points us forward. It started when Dr. Bose founded the company in 1964 and continues today with innovative, passionate employees around the globe.. And while it’s true that we’re a company built on scientific research, our vision is guided by human interests—how better sound affects us or what it means to find joy in products that work exactly how you want them to or why solid customer service isn’t a nice-to-have, but a promise we keep. Bose innovations in automotive. But maybe the most important principle we live by is that innovation is not a destination, but a journey requiring new ideas from new players. So we invite creators, inventors, dreamers and talented people from all walks of life to bring their big ideas, passion and enthusiasm to Bose. See how you can be part of our innovation.
LUXURY
AVANT-GARDE
VIGOR
TECHNOLOGY
SLEEK
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LOGO
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PRIMARY MARK This is the primary mark to be used on print and digital applications. The letter forms and container are both constrained to a 65 degree angle. This will be the basis for all supporting elements of design.
SILVER VARIANT This is the primary mark to be used on print and digital applications. The letter forms and container are both constrained to a 65 degree angle. This will be the basis for all supporting elements of design.
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REVERSED MARK The reversed mark should only be used when on dark images and never placed over hi detailed photographs. the letterforms may not be knocked out nor any blend modes used.
MINIMUM SIZE TWWVhis is the primary mark to be used on print and digital applications. The letter forms and container are both constrained to a 65 degree angle. This will be the basis for all supporting elements of design.
.25 in
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1x= One character width
4x
1x
1x
ALTERNATE MARK The alternative mark should be used as the emblem on vehicles and other products. Only the Black and silver variants are to be used for vehicles. The red mark should be used on other accessories and merchandise.
LOCK UP AND CLEAR ZONE This is the primary mark to be used on print and digital applications. The letter forms and container are both constrained to a 65 degree angle. This will be the basis for all supporting elements of design.
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DO NOT STRETCH THE MARK
DO NOT USE UNAPPROVED COLOR
DO NOT ADD A STROKE
DO NOT ADD ADDITIONAL TYPE
DO NOT ALTER THE MARK
DO NOT BREAK THE CONTAINER
DO NOT STACK THE MARK
DO NOT CHANGE WORD SPACING
breaking the sound barrier
DO NOT ADD A STROKE
DO NOT CHANGE ORIENTATION
DO NOT OVERLAP ELEMENTS
DO NOT CHANGE THE MARKS SHAPE
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BRAND ELEMENTS
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Vade Grey R: 77 G: 77 B: 79
C: 0 Pantone M: 0 P 179-13c Y: 0 K:85
Vade Red R:182 C: 21 G:57 M: 91 B:70 Y: 71 K: 10
Pantone P61-6c t
Bose Black R: 0 G:0 B:0
PRIMARY COLOR PALLETE The alternative mark should be used as the emblem on vehicles and other products. Only the Black and silver variants are to be used for vehicles. The red mark should be used on other accessories and merchandise.
C:0 M:0 Y: 0 K: 100
Pantone P 179-16c
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SECONDARY COLOR PALLETE The alternative mark should be used as the emblem on vehicles and other products. Only the Black and silver variants are to be used for vehicles. The red mark should be used on other accessories and merchandise.
Vade Light R:188 C: 0 G:190 M:0 B:192 Y: 0 K:30
Pantone P 179-4c
Vade Teal R:5 G:107 B:121
C: 90 M:45 Y: 43 K:14
Pantone P 123-15c
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Daxline Pro Light specifications 8pt / 12 Daxline Pro Light
abcdefghijklmnopqrstuvwxyz
Power-train Sound A C T I V E S O U N D M A N AG E M E N T
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Breaking the sound barrier Daxline Pro Light
The singular mission at the heart of Bose is to reproduce music as true to the original performance as possible. That involves research, technology and a strong commitment to excellence.
Engine Harmonic Cancel lation N E O DYM I U M S P E A K E R T E C H N O LO GY
The research to better understand what makes live music so magical began in world-class concert halls over 45 years ago. We have become experts in how the acoustic space influences what we hear—and in psychoacoustics, the science of how humans perceive sound. This is especially important in an automobile.
Daxline Pro Medium
Audio Pilot AU TOMOT I V E S U R RO U N D S O U N D Daxline Pro Bold
Medium specifications 11pt / 15
Suspension Systems C E N T E R- P O I N T S I G N A L P RO C E SS I N G
Daxline Pro Medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Daxline Pro Extra Bold
The singular mission at the heart of Bose is to reproduce music as true to the original performance as possible. That involves research, technology and a strong commitment to excellence. B O DY C O P Y
The research to better understand what makes live music so magical began in world-class concert halls over 45 years ago. We have become experts in how the acoustic space influences what we hear—and in psychoacoustics, the science of how humans perceive sound. This is especially important in an automobile.
HEADLINE TYPE
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For light images use: Linear light or screen
For dark images use: color dodge or dark light
soft light
pin light
Overlay
greyscale texture IMAGE TREATMENT AND BLEND MODES This is the primary mark to be used on print and digital applications. The letter forms and container are both constrained to a 65 degree angle. This will be the basis for all supporting elements of design.
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STATIONERY
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1.5in
6 in
1 in
1/2 in 2 in
Kevin Alexander
Director of Marketing 626 / 262 / 9076 www.bosevade.com kalexander1@bosevade.com 7 in
Kevin Alexander
www.bosevade.com
2 in
Director of Marketing 626 / 262 / 9076 www.bosevade.com kalexander1@bosevade.com
STATIONERY PROPORTIONS TWWVhis is the primary mark to be used on print and digital applications. The letter forms and container are both constrained to a 65 degree angle. This will be the basis for all supporting elements of design.
1561 sepulvida blvd los angeles, c 91786v 626 / 262 / 9076
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Kevin Alexander
Director of Marketing 626 / 262 / 9076 www.bosevade.com kalexander1@bosevade.com
www.bosevade.com 1561 sepulvida blvd los angeles, c 91786v 626 / 262 / 9076
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1561 sepulvida blvd Los Angeles, CA 91786
1561 sepulvida blvd Los Angeles, CA 91786
Kevin Alexander 1661 Lowell Ave. Claremont, CA 91711
Kevin Alexander 1661 Lowell Ave. Claremont, CA 91711
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WEBSITE TWWVhis is the primary mark to be used on print and digital applications. The letter forms and container are both constrained to a 65 degree angle. This will be the basis for all supporting elements of design.
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