ONLINE ADVERTISING
2016 RATE SCHEDULE
2016 RATES
Type of Advertisement
cost
title sponsorship
468x60 One-year commitment required $3,000 $275 $800
If Paid at Once (Discounted Price) If Paid Monthly If Paid Quarterly (Discounted Price)
top-post advertisement 500x300 One-year commitment required If Paid at Once (Discounted Price) If Paid Monthly If Paid Quarterly (Discounted Price)
$2,500 $275 $650
T
he Top Post Advertisement on TheObserver. com is a very popular spot because it is normally where our lead story is placed on the website. Instead of a story, your company’s ad will replace the lead story. In the image on the left, your ad will go where the Lyndhurst Arts Association Concert story is. Secondary ads can also be placed, at the same rates, as the ad where Keypoint Mortgage is in the graphic to the left, or in the space in-between Keypoint and The Observer’s e-Edition. Aside from Title Sponsorship of TheObserver.com, this is the most coveted advertising space because everyone who comes to read stories at TheObserver. com must first scroll through this location — and therefore, you’re certain to be seen by our readers!
2016 RATES Type of Advertisement
cost
sidebar rectangle advertisement 270x350 or longer (Right sidebar) One-month commitment required Full-year commitment paid at once (Discounted Price) Full-year paid monthly Full-year paid quarterly (Discounted Price)
$2,000 $250 $525
Six-month commitment paid at once (Discounted Price) Six-month commitment paid monthly
$1,150 $215
Month-to-month commitment
$325
Right Sidebar Examples Right Sidebar Example
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Proudly serving eight communities in Hudson, Bergen and Essex counties
he Observer news- resents more than 80 years of newspaper, a 130-year tradition paper experience.
by 100,000 people a week with a circulation of 30,000.
In addition to regular staff writers, the newspaper, in recent times, has brought several new features:
In the months and years to come, The Observer staff intends to broaden its coverage and distribution.
in West Hudson County, celebrates more than a 14 years of new management. With this milestone, President Mary Tortoreti and General Manager Bob Pezzolla invite the community to keep this family-owned and operated venture flourishing, much the way the public supported the original owners at the turn of the century. Since June 2002, an abundance of changes have occurred, on the pages of the newspaper, online and behind the scenes in the office. Our seasoned editorial staff rep-
I
n Sports by Jim Hague. n An e-Edition, which gives readers a chance, online, to see exactly what the print edition looks like. All ads with websites are linked directly to company sites. n We’ve incorporated state-ofthe-art equipment into the production of the newspaper. Computers, a digital printing process and an aggressive sales staff are working hard to produce a newspaper that is read
We’ve already added more business news, more entertainment reporting, more commentary and most importantly, new ways for our advertisers to showcase their goods and offerings. Moreover, we want everyone to know that our doors are always open and we are here to serve our readership in Kearny, Harrison, East Newark, North Arlington, Lyndhurst, Belleville, Nutley and Bloomfield and beyond.
Our website has a global reach — let it help you to grow your business...
n 2015, www.TheObserver. com had its most successful year since its inception.
Because so many people who have left the area want to keep in touch with what’s happening in their home towns, our reach goes far beyond Hudson, Essex and Bergen counties. Just last year alone, our web traffic grew by more than 60%
over the previous year. More than 1.2 million people visited the website, with more than 35,000 unique visitors each week, on average. (This is in addition to 100,000 print readers with a circulation of 30,000). While many visitors are local, we’re always drawing visitors from places such as California, Florida, England, Scotland, Ire-
land, Brazil and Portugal. Advertising on our website ensures your business’ message gets wide coverage — locally, nationally and abroad. Don’t take our word for it, though: Begin advertising with us today to see immediate results. Call (201) 991-1600 or email advertising@theobserver.com.
The Observer’s e-Edition brings the look and feel of the printed newspaper to your desktop, mobile or tablet For advertisers, it’s another way we deliver your message to our readers
W
e are very proud that THE OBSERVER newspaper is read by 100,000 people each week and has a circulation of 30,000.
But not everyone is able to read our print edition — whether it’s because of geography or a myriad of other reasons. Yet since 2013, did you know The Observer has made it possible for our readers anywhere in the world to read our newspaper in the precise format and look that it has when it’s in print — at no cost? Meet The Observer’s weekly e-Edition. Powered by Issuu, the e-Edition transforms the PDFs we send to the printer — and creates a virtual newspaper right on your desktop, mobile phone or tablet. What you’ll see is exactly what anyone holding the newspaper in their hands would see, but you’ll actually have an advantage! If you’re reading the e-Edition, and there’s a website linked, you can click right on that link to be taken to the new website. What’s more — for our print advertisers, you’re getting a complete web presence at no additional cost. And, if your print ad has a website listed, your e-Edition ad will be “hot,” meaning readers can click on the text of your web address and be taken right to your company’s website! This is just another way we at The Observer deliver results to our advertisers. Between our cirulation of 30,000 newspapers with 100,000 readers — and our incredible web presence, your company’s message will be spread to our local readership — and well beyond that from corner to corner of the United States and abroad.
Contact The Observer Today! 39 Seeley Avenue Kearny, N.J., 07032 (201) 991-1600 www.TheObserver.com advertising@theobserver.com