[Cafe Show Seoul 2017] Brochure by Cafe Show

Concurrently Held with WBC2017

The 16th Seoul Int’l Cafe Show 2017 Thu, 9 – Sun, 12 November, 2017 Coex, Seoul, Korea

Seoul Int’l Cafe Show Globalization The incomparable Business Platform of F&B Industry - The first and only exhibition officially supported by International Coffee Organization(ICO) - Asia No.1 Trendy Coffee Exhibition * 580 Exhibitors from 40 Countries, 150,730 Visitors from 76 Countries - The Perfect Platform of Global Coffee Business * Cafe Show Worldwide : Seoul, Ho Chi Minh City, Beijing, Shanghai

Specialization Flowers bloom and bear the fruit to become a single bean on a coffee tree. We sincerely roast beans and drip coffees for precious companion or myself. With coffee, we talk, laugh, mingle, and sometimes argue. The earnest discussions can be made to proceed very important business, in the warm atmosphere of coffee scents which relax the tension. Coffee lets us enjoy the calm, the deepest, and find our dream to reach personal goals.

Gathering Point of Knowledge Exchange between Global Coffee Leaders and Professionals - Concurrently held with World Coffee Leaders Forum which share the knowledge of sustainable development - Networking between Global Coffee Leaders and Professionals - Promoting Industrial development through specialized program

Culturenomics Through the journey of the coffee from the hands of people in origins to ours, Our countless thoughts are linked, hearts are shared, and finally we understand each other. Just like that, coffee connects us and makes us one big world. At the Cafe Show, we become aware and connected with each other making us one big world.

The Place to Experience Global F&B Trend and Culture - On 2017, concurrently held with World B arista Championship which is the preeminent international coffee competition - Conduct cultural marketing and give rise to new economic benefits by connecting industry to the culture - Start and join Eco-friendly Campaign ‘THANK U, COFFEE’ to preserve the clean environment for coffee growing nations

SHOW OVERVIEW Venue

Hall A, B, C, D, and Grand Ballroom(37,824㎡), Coex, Seoul, Korea

Organizers EXPORUM, Monthly Coffee Magazine Scale

600 Exhibitors, 2,000 Booths 150,000 Visitors from 65 Countries

Exhibit Items Coffee, Tea, Beverage, Bakery, Ice-cream, Raw Material,

Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy)

Cherry’s Choice

World Coffee Adventure Seminar Coffee Talk / Brand Talk

Coffee Science Lab MOC Emblem Design

※ The Korea Coffee League and The World Coffee Battle will be held with the different schedule and location, due to host World Barista Championship.

Competition

KTBC Emblem Design

KOREA TEAM BARISTA CHAMPIONSHIP

COFFEE SY NCH

RONIZE

KOREA TEAM BARISTA CHAMPIONSHIP

COFFEE SY NCH

RONIZE

O F CU P

S ENSA

Korea Barista Championship

KOREA TEAM BARISTA CHAMPIONSHIP

S ENSA

Korea TEAM Barista Championship

Cafe Show Experts Seminar

Certification UFI(The Global Association of the Exhibition Industry) approved event

Concurrent Event

Cafe Interior & Consulting, Franchise & Start-up

Fresh Cup Magazine, Coffee T&I, Beanscene Magazine, Global Coffee Report, 21food.com, GRAM, Perfect Daily Grind, Coffee TV, Barista Magazine, Coffee and Tea

Educational Program

Wilton Contest Korea

Media Partners

Machine & Equipment, Chocolate, Appetizer, Dessert,

Bolivia, Brazil, Colombia, Costa Rica, Cote d'Ivoire, Czech Republic, Dominican Republic, Ecuador, El Salvador, Ethiopia, Guatemala, Honduras, India, Indonesia, Kenya, Mexico, Philippines, Poland, Rwanda, Vietnam

Coffee Training Station

Thu, 9 – Sun, 12 Nov., 2017 / 4 days

Master of Cupping

World Latte Art Battle, WLAB

Experience Zone

Supporters

Period

Concurrent Event

Official Supporter

The 16th Seoul Int’l Cafe Show 2017

Title

World Signature Battle, WSB

Master of Brewing Signature

World Coffee Aroma Battle, WCAB

Seoul Int’l Cafe Show

WBC 2017

The “World Cup of Baristas”, World BEST coffee communities’ festival is coming to SEOUL! After being acknowledged for its success of 15 years, Seoul Int’l Cafe Show becomes the official host event of World Barista Championship 2017. The World Barista Championship(WBC) is the preeminent international coffee competition produced annually by World Coffee Events(WCE). The hosting of WBC 2017 in Seoul is truly meaningful as it has been 10 years since WBC was first held in Asia(Tokyo, Japan). Each and every year, WBC becomes the center of attention by all coffee lovers as national baristas from over 60 countries. As a representative coffee event in Asia, the Seoul Int’l Cafe Show is expected to attract a large number of coffee industry professionals from throughout the region.

Title Date

World Barista Championship 2017

Venue

Thu, 9 – Sun, 12 Nov., 2017 Hall D, Coex, Seoul, Korea

Organizer World Coee Events (WCE) Host

Seoul Int’l Cafe Show

Scale

3,000 visitors from over 60 countries

(Competitors, Coaches, Supporters, and sponsors)

World Coffee Leaders Forum 2017

Global Knowledge Sharing Platform for Professional Coffee Industry World Coffee Leaders Forum is Asia No. 1 coffee forum where over 1,400 coffee people from 40 countries can discuss the trends, issues, and problems of the coffee industry with globally respected coffee scholars and experts. There is a wide range of topics dealt in sessions including the one for people seeking to start cafe business.

Title

The 6th World Coffee Leaders Forum

Date

Thu, 9 Nov. ~ Sat, 11 Nov., 2017

Venue

Coex 3F Conference Room

Organizer World Coffee Leaders Forum Organizing Committee Scale

1,500 Delegates from 50 countries

Language English, Korean Program Official Program

(Opening Ceremony, Welcome Reception)

Academic Program

(Plenary Session, Intensive Session,

Technical Session,

World Coffee Adventure

Session, Special Session)

Tour Program

(Coffee Business Tour, Seoul Night Tour)

PARTICIPATION GUIDE

2017 Exhibitor Notification Since concurrently held with ‘World Barista Championship(WBC)’ on 2017, the portion of exhibitor space and sponsorship program will quickly meet the deadline than usual. Please be noted and make a decision for booth participation as soon as possible.

Booth Type

1 booth = 3x3 = 9sqm

Category

Sub Total (C) =

Special Program (D)

Discount Programs

Booth

Raw Space

* Please number the choices based on your priority.

Detailed Participation Fee

Note

Amount of Booth (A)

Booth Type

Exhibiting Zone

Brand ( )Coffee ( )Tea ( )Beverage ( )Bakery ( )Ice-cream ( )Raw material ( )Machine & Equipment ( )Chocolate ( )Dessert ( )Appetizer ( )Cafe Interior & Consulting ( )Franchise & Start up

E-mail

Homepage Exhibiting Items

Fax Title

Phone

Person in Charge

(Zip-code

)

Special Sponsorship Program

Address

Be hurry to secure your chance to spotlight your brand at this tremendous trade place.

T. +82-2-6000-6687 F. +82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

Seoul Int’l Cafe Show is the right place and the best opportunity to promote your brand toward world-wide coffee professionals.

Company Name

- Worldwide representative coffee specialized exhibition with 16 years history – Cafe Show - The MUST-ATTEND arena to catch the latest information and knowledge, World Coffee Leaders Forum - Where all the world-best baristas and coffee communities come together in one place - WBC 2017

Description of Applicant

Be prepared to grab eyes of 150,000 international visitors at Seoul Int’l Cafe Show.

Application & Contract

Your potential customers will gather at one place!

Nov. 9(Thu)-13(Sun), 2017 COEX, Seoul, Korea

Shine a Light On your Brand!

The 16th Seoul Int’l Cafe Show 2017

SPONSORSHIP PROGRAM

The 16th Seoul Intâ&#x20AC;&#x2122;l Cafe Show 2017 Nov. 9(Thu)-13(Sun), 2017 COEX, Seoul, Korea

Terms and Conditions T. +82-2-6000-6687 F. +82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

Article 1) TERMS OF REFERENCE In these terms and conditions for exhibiting, the term "Exhibitor" shall include all employees, partnership, firm or individual to whom space has been allocated for the purpose of exhibiting. The term "Organizer" shall mean, "EXPORUM Inc.", "THE MONTHLY COFFEE MAGAZINE" including "Cafe Show 2017 Secretariat or Management". The term "Exhibition" shall mean "The 16th Seoul Int'l Cafe Show (Cafe Show Seoul 2017)". Article 2) ALLOCATION OF EXHIBIT SPACE The Organizer shall allocate the space in accordance with the nature of the exhibit or in the manner the Organizer deems fit. The Organizer shall reserve the right to change the space allocated to the Exhibitor at any time prior to the commencement of the build-up of the exhibition should the circumstances require changes. Such changes shall be at the discretion of the Organizer. The Exhibitor shall not claim for compensation as a consequence. Article 3) APPLICATION AND PAYMENT PROCEDURES The contract shall be established and be put into an effect right after submission and 50% of the total participation fee as deposit must be paid as soon as contract submitted. The remain of the total fee must be paid by July 28, 2017. Article 4) INSTALLATION AND REMOVAL The installation and removal of the exhibits and booths must be completed by the date and time stipulated by the Organizer. Exhibitors shall indemnify the Organizer against any loss, which may be caused by delay or damage to the Exhibition Hall. Article 5) INSURANCE, SECURITY AND SAFETY Exhibitors are required to subscribe to all risks in the insurance policy on all equipment and products during the Exhibition as well as during set-up and dismantling. The Organizer shall not be held responsible for any loss, theft, or damage to any articles belonging to the Exhibitor. Materials used in the stand and display construction must properly fireproof in accordance with the local fire and safety regulations. The Organizer shall reserve the right to limit any constructions or demonstrations that pose as potential safety hazards. Article 6) COORDINATION OF EXHIBIT WITH ORGANIZER Exhibitors shall provide descriptions of their exhibits before the construction of the exhibits and ensure that it is in compliance with regulations and restrictions on booth design and activity. Exhibitors shall also agree to provide the Organizer with the necessary information facilitating the overall promotion of the Cafe Show 2017 Secretariat. Article 7) USE OF EXHIBIT SPACE Exhibitors are bound to exhibit the subscribed products and to present the stands with competent personnel during the open hours of the Exhibition. Activities of the Exhibitor shall be confined within limits of the Exhibitor's booth. The exhibit will be consistent with the theme of the Exhibition and the Organizer reserves the right to restrict exhibits, which may cause detraction from the general character of the Exhibition. Article 8) LIABILITY It is mutually agreed that the Organizer shall not be liable to the Exhibitors for any damages made to and/or loss of the Exhibitor's property, or for injuries to persons under any circumstances. Article 9) BREACH OF THE CONTRACT AND WITHDRAWALS BY EXHIBITORS In the event that the Exhibitor refuses to use all or part of the spare allocated or the Exhibitor defaults on the payment, the Organizer shall reserve the right to terminate the contract forthwith. In addition, the stand charges shall not be refunded. If the Exhibitor withdraws from participation without the Organizer's approval, the payment made by the Exhibitor shall not be refunded. Article 10) CANCELLATION & PENALTY ON THE REDUCTION OF TOTAL NUMBER OF BOOTHS Once the application and contract has been submitted, the cancellation space will require a written notification sent to the Organizer right after making the decision. Should the Exhibitor decide to cancel participation or reduce the total number of booth once the application and contract has been submitted, the following penalty will be put upon the exhibitor to be paid within 15 days of cancellation to the organizer. Participation fees already paid shall be taken for the penalty. Should that amount not be sufficient, the difference must be paid and any excess amount shall be returned. PENALTY RATE: * Cancellation or Reduction of number of booth until March 31, 2017: 50% of total participation fee * Cancellation or Reduction of number of booth from April 1, 2017 ~ July 28, 2017: 80% of total participation fee * Cancellation or Reduction of number of booth after July 29 2017: 100% of total participation fee Article 11) SUPPLEMENTARY When necessary, the Organizer shall have the right to issue supplementary regulations in addition to those in the TERMS AND CONDITIONS FOR EXHIBITING. Those regulations and instructions shall be binding on the Exhibitors. The Exhibitor shall observe the COEX Rules and Regulations.. Article 12) ARBITRATION OF DISPUTES Any disputes, differences or questions arising hereafter between the Organizer and the Exhibitor concerning the true construction of these TERMS AND CONDITIONS FOR EXHIBITING or the rights and liabilities of the parties thereto shall be settled in accordance with the Commercial Arbitration Rules of the Korean Commercial Arbitration Board. The verdict of the above arbitration shall be final and binding upon both.

Proudly Introduce

Cafe Show Brand Exhibitions

Cafe Show Secretariat T. +82-2-6000-6687 F. +82-2-2051-3326 E. info@cafeshow.com H. www.cafeshow.com

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