Yo Soy Candle

written and photographed by Ben McBee

One simple statement serves as the inspiration for Leslie Abrams’ affirmation candle company—“yo soy”, or “I am” in Spanish. But prior to starting her business in 2012, she was unsure of herself and her purpose. Working as an esthetician and Brazilian waxer had become unfulfilling and exhausting, so Abrams decided to attend a yoga retreat in the Costa Rican jungle.

She returned around Christmas, rejuvenated and transformed. To show gratitude for her loved ones’ support, she began crafting gifts in a familiar medium—wax. “Everyone loved the candles. They were like, ‘Where can we get more? Can I get another of these?’” she said. “A couple months down the line people just kept asking.”

After moving from Atlanta, candle-making became a full-time career, and Abrams now runs Yo Soy Candle from her basement studio in Northeast Portland. With vibrant wall art and natural, ethereal scents, the space embodies both her mindfulness and free spirit. “The most interesting and fun part for me is I get to work from home,” she said. “I get to have my own dance parties downstairs and take breaks for snacks.”

Inspired sayings adorn Abrams’ bulletin board and good vibes permeate her workshop, where she creates every eco-conscious candle by hand. “People like to choose their candle based off of what they need most in life at the moment,” Abrams explained. “Whether it’s showing up more grateful, optimistic, aware or compassionate, my mission is just to create that simple reminder for someone.”

Abrams finds empowerment in entrepreneurship, and self love is a large part of it. “I have this practice when I’m pouring the candles,” she said. “I say whatever the affirmation is over and over. It becomes my meditation and mantra. It’s like I’m putting that energy into the candle as well.”