Adrian Frutiger 1928 - 2015
Man on a Mission Type Specification Kevin McNena 15556387
Contents Strategy
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Margins
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Grids
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Grid Varieties
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Colour
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Imagery
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Typography 10 Expressive Typography
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Front Cover Dust Jacket
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Paper Stock
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Printing and Finishing
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Strategy
This aims of this publication is to pay homage to Adrian Frutiger, the world renowned Type Designer, his life’s work and achievements and sometimes failures. I have looked at various times of his life and career, taking in all that he has achieved. His attention to detail is second to none, even down to the smallest nuance, which wouldn’t be noticed by most people. His ability to find a solution to a difficult problem was something he willingly accepted. He wasn’t afraid of failure, even if it took a few years to get right. His signage systems are almost everywhere, whether it’s in an airport somewhere around the world, on a street sign, a metro sign or a book that you read. The challenge I had with this publication was to keep it simple and not go too busy with the design.
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Margins
Page size : 210mm x 148mm Horizontal margin : 3mm Vertical margin : 3mm Head : 10mm Bottom : 10mm Inside : 15mm Outside : 10mm Orientation :
Portrait was the chosen orientation to keep it traditional.
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Grid
Column Grid : 4 Baseline : 12pt Gutter : 3mm Column width: 27.5mm
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Grid Varieties
MAN ON A MISSION
MAN ON A MISSION
PAUL HULLIGER
ERNST JORDI
It was at the end of secondary school that Adrian’s interest in letterforms began. He didn’t like the stiff up-and-down strokes of the Hulliger Schrift which was developed by the
When Frutiger was 15, he had decided on his career path, but his father was against a ‘starving painter’ profession. Money wasn’t available for a scholarship because of the economic climate.
Basel teacher Paul Hulliger. It was brought into the schools in Basel in 1926 and was adopted by ten of Switzerland’s 25 cantons. Frutiger rebelled against the reworked Lucwig Sutterlin’s handwritting style, and straightened
His father advised him to ‘learn a trade, then you can do what you want’. Adrian applied to Ernst Jordi, head of the Otto Schlaefi Buchund Kunstdruckerei AG in Interlaken for a typesetting apprenticeship. His father did not
the joined, rightward-sloping script, and modelled his own rounder, more flowing one on the writing of Ernst Eberhard.
want him to do this as he thought all memebers of the printing trade were socialists. He studied woodcuts at the Gewerbeschule in Bern, and stood out as a conscientious, remarkable and extraordinary student. He produced two publications, one of which was presented as his final submission for his typesetting apprenticeship. After he completed it successfully he began a six month position as a hand compositor at the printing plant Gebr. Fretz Ag in Zurich. 8
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Spread (a): 8-9 Body copy :
Above example shows Avenir 55 Roman as the body text. This was chosen for it’s legibility and to pay homage to it’s creator, Adrian Frutiger. It employs a 2 column grid.
Imagery :
The imagery in the background has been permitted to run the full width and height of the page, and to bleed off and run onto the following page.
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MAN ON A MISSION
MAN ON A MISSION
UNIVERS
FRUTIGER SERIF
Designed by Adrian Frutiger and Akira Kobayashi, Frutiger Serif is a strong, workhorse
The typeface that made Adrian Frutiger It took 15 years for Univers to become famous around the world has its origins in widely known and available on the various
type family. Based on Frutiger’s classic typeface Meridien, Frutiger Serif has been significantly
exercises that he worked on way back in types of mechanical and phototypesetting 1949, as a 21-year-old at the Zurich School equipment. The cool, systematically
revised and extended to increase its versatility. New weights, widths, and x-height allow it to
of Arts and Crafts. What was new about designed font family appealed to the Univers was that it treated a font family as a rationalistic style which dominated
perfectly match with the Frutiger Next type system. The generous x-height and open letterforms are excellent for setting large
complete, cohesive system for the first time. typography in the late 1970s, and Its starting point is the regular font (Univers corresponded with the aim of “Total Design” 55), from which all others are derived. The (as Wim Crouwel and Ben Bos had named
amounts of text at small point sizes. Moreover, the design features elegantly flared stems and
contrast is balanced in such a way that the their design agency in 1964). In Holland, font is suitable even for long texts. Frutiger Univers became something of an unofficial
exquisite serifs which are beautiful seen up close in large scale. When not paring Frutiger
placed great importance on the range of national font, while designers in the USA differences in weight between capitals and and Germany tended to favour Helvetica.
Serif with with Frutiger Next, try using other of Adrian Frutiger’s sans serif types to achieve wonderful effects.
minuscules, and the x-height is unusually In 2004, Univers was comprehensively large for a font of that period. revised by Adrian Frutiger and Linotype, Composition of the Univers system in 1954 expanded to include 59 fonts, and given (further fonts have since been added): three-figure numbering. the first figure stands for weight and the second for character width, with even figures signifying “oblique” 22
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Spread (b): 22-23 Body copy :
Above example shows employs a 2 column grid and a four column grid. Some of the pages are treated in this manner.
Imagery :
No imagery in the background.
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Colour
MAN ON A MISSION
MAN ON A M
Typefaces a. the art, craft, or process of composing type and printing from it b.
the selection and planning of type for printed publications
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Black: C: M: Y: K:
0 0 0 100
Yellow : C: M: Y: K:
0 27 96 0
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Imagery
Source:
Adrian Frutiger Typefaces. The Complete Works. Others were created by myself.
Treatment:
Attempting to stay true to the simplicity of Frutiger, I have kept any embelishment’s to a minimum.
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Typography
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 Name:
Avenir 55 Roman
Size:
8pt.
Designer:
Adrian Frutiger
Date:
1988
Property:
A very legible, restful typeface, the most precise typeface Frutiger ever drew.
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ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 Name:
Frutiger 47 Light Condensed
Size:
20pt.
Designer:
Adrian Frutiger
Date:
1985
Property:
An elegant open typeface used for Frutigers quotes, it almost has a musical feel, hearing Frutiger talking.
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Typography
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Name:
Frutiger 75 Black
Size:
52pt.
Designer:
Adrian Frutiger
Date:
1975
Property: A strong purposeful typeface, perfect for grabbing your attention.
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Expressive Typography
MAN ON A MISSION
N G I S T E E R T
LO N D O
S
MAN ON A MISSION Univers Condensed Bold, by Adrian Frutiger,
N
S
There’s a particularly famous street sign design in London, apparently only in Westminster. Street signs like Abbey Road, Downing Street,
and Baker Street (with complimentary Sherlock Holmes silhouette). The Westminster street signs are so iconic that the borough have now obtained all copyright to the design and are ready and willing to enforce it...
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Context:
The signs in a particular location in London seem to be very unique. The journey from one place to another brings you to places to be discovered.
Colour:
Black
Typeface:
Univers Condensed Bold.
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Dust Jacket
Adrian Frutiger 1928 - 2015
Man on a Mission
Spreads:
1-64
Stock:
170 gsm Silk.
Context:
There is a spacious feel to this simple publication. It. reflects the simplicity and clarity of the typefaces of Adrian Frutiger. He was a man on a mission for perfection, legibility and clarity.
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Paper Stock
Spreads:
1-64
Stock:
170 gsm Silk.
Context:
There is a spacious feel to this simple publication. It. reflects the simplicity and clarity of the typefaces of Adrian Frutiger. He was a man on a mission for perfection, legibility and clarity.
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Printing and Finishing
Printing:
Hacketts Digital 17 Lower Baggot Street, Dublin 2.
Machine:
Indigo Printer.
Binding:
Duffy Bookbinders Seville Terrace, Dublin 1.
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