Learn About Berkshire Hathaway HomeServices Northwood Realty Services

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BERKSHIRE HATHAWAY HOMESERVICES NORTHWOOD REALTY SERVICES

M A R K E T I N G TOOLS AND SERVICES


M A R K E T I N G TOOLS AND SERVICES

O F F I C E L O C AT I O N S WESTERN PENNSYLVANIA & EASTERN OHIO REAL ESTATE OFFICES B

20

21 F

C

21

31

44

30 A D

4 5

E

39 24

2

1 22

20

45 48

35 15

28

47 36 35 47

3 23

19 16 40

26 25 45

PENNSYLVANIA OFFICES

OHIO OFFICES

Adams Township, PA 16046 1. 550 Adams Shoppes

Edgewood, PA 15218 15. 101 East Swissvale Avenue

Ligonier, PA 15658 26. 115 South Market Street

Punxsutawney, PA 15767 39. 200 East Mahoning Street

Boardman, OH 44512 A. 1315 Boardman Canfield Road, Suite #9

Beaver, PA 15009 2. 1071 3rd Street

Fox Chapel, PA 15238 16. 1376 Freeport Road

Mt. Lebanon, PA 15228 27. 1679 Washington Road

Rostraver, PA 15012 40. 776 Rostraver Road

Cleveland, OH 44113 B. 1935 West 25th Street

Blairsville, PA 15717 3. 53 West Market Street

Greensburg, PA 15601 17. 4963 Route 30, Suite 101

Sarver, PA 16055 41. 119 Mulone Drive

Howland, OH 44484 C. 1985 Niles Cortland Road, SE

Butler, PA 16001 4. 1629 North Main Street Ext. 5. 100 Alameda Plaza

Greenville, PA 16125 18. 41 Hadley Road

Murrysville, PA 15668 28. 4488 William Penn Highway 29. 4420 William Penn Highway

Sewickley, PA 15143 42. 421 Broad Street

Poland, OH 44514 D. 5 West McKinley Way

Slippery Rock, PA 16057 43. 251 Grove City Road 44. 140 South Main Street, Suite A

Salem, OH 44460 E. 2789 East State Street, Suite 1

California, PA 15417 6. 236 California Road City of Pittsburgh, PA 15217 7. 1935 Murray Avenue 8. 5801 Forbes Avenue Cranberry Township, PA 9. 730 Parkwood Drive, Suite 300, 16046 10. 20206 Route 19, 16066 Commercial 11. 490 North Kerrwood Drive, Suite 202, Hermitage, PA 16148 12. 9840 Old Perry Highway, Wexford, PA 15090 13. 3820 Old William Penn Highway, Murrysville, PA 15668 14. 9401 McKnight Road, Pittsburgh, PA 15237

Grove City, PA 16127 19. 120-B South Broad Street Hampton, PA 15101 20. 4100 Route 8 Hermitage, PA 16148 21. 490 North Kerrwood Drive, Suite 202 Indiana, PA 15701 22. 200 South 7th Street Johnstown, PA 15905 23. 1743 Goucher Street Kittanning, PA 16201 24. 107 Arch Street Laurel Highlands, PA 15628 25. 3802 State Route 31, Suite 1

New Castle, PA 16105 30. 1714 Wilmington Road New Wilmington, PA 16142 31. 220 West Neshannock Avenue North Hills, PA 32. 9840 Old Perry Highway, 15090 33. 9401 McKnight Road, 15237 Penn Hills, PA 15235 34. 11722 Frankstown Road Peters Township, PA 15317 35. 4215 Washington Road Pleasant Hills, PA 15236 36. 5301 Clairton Blvd, Suite C Property Mgt/Rentals Office 37. 9840 Old Perry Highway, Wexford, PA 15090 38. 3820 Old William Penn Highway, Murrysville, PA 15668

Somerset, PA 15501 45. 555 East Main Street Upper St. Clair, PA 15241 46. 1797 North Highland Road Washington, PA 15301 47. 190 North Main Street West/Airport, PA 15108 48. 995 Beaver Grade Road, Suite C-1 49. 1134 Thorn Run Road Ext.

Stow, OH 44224 F. 4936 Darrow Road


M A R K E T I N G TOOLS AND SERVICES

N AT I O N A L N E T W O R K #AGENTS:

UNITED STATES

NEARLY

50,000

#OFFICES:

1,400+

#STATES:

47

EUROPE

BERLIN, GERMANY LONDON, ENGLAND PIACENZA, ITALY

UNITED KINGDOM

GERMANY

I TA LY

Last updated March 20, 2019


M A R K E T I N G TOOLS AND SERVICES

L I S T I N G P R E S E N TAT I O N YOU ARE A KEY PLAYER IN THE HOME SELLING TEAM

ONLINE MARKETING ADVANTAGE Website Listing Syndication With over 90% of home searches beginning online, it is important that our listings have a strong online presence. That’s why, we expose our listings to over 40,000 national real estate websites. Additionally, we send our listings to nearly 100 international websites, including Juwai – the largest Chinese international property platform with over two million consumers. Our listing syndication network is very sophisticated and ensures that we provide the most robust data and fastest updates. No other brokerage provides such extensive exposure for homes!

No one has a more important role in the home selling process than you. Here are some ways that your participation can contribute to a successful sale: � • Maintain the property in ready-to-show condition. � • Ensure that the house is easily accessible to real estate professionals via a lock box and key. � • Try to be flexible in the scheduling of showings. � • When you are not at home, let me know how you can be reached in case an offer is received. � • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. � • Remove or lock up valuables, including jewelry, cash and prescription medications.

Property Video Exposure Online video consumption is rapidly growing and currently accounts for nearly 75% of all global internet traffic. To ensure that our listings are receiving maximum exposure, we create professional property tours and distribute online via social media, websites, email campaigns and more.

It is important for a property to make the best possible impression to prospective buyers. The following can interfere with a buyer’s appreciation of a property:

Real Estate Services Proposal Changing Trends - How did buyers first learn about the home they purchased 2001

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

Internet

8%

24%

29%

32%

36%

37%

40%

42%

43%

43$

44%

51%

51%

Real Estate Agent

48%

36%

34%

34%

36%

38%

35%

34%

33%

33%

33%

34%

34%

Yard Sign

15%

15%

14%

15%

12%

11%

11%

10%

9%

9%

9%

8%

8%

Friend, Neighbor, or Relative

8%

8%

8%

7%

6%

6%

6%

6%

6%

6%

6%

4%

4%

Print

7%

5%

3%

3%

1%

1%

2%

1%

2%

1%

1%

1%

1%

NAR Profile of Home Buyers and Sellers

Exterior • Clutter • Unmowed and unedged lawn • Untrimmed hedges and shrubs • Dead and dying plants • Grease or oil spots on the driveway �• Peeling paint � • Anything that looks old or worn Interior • Worn carpets and drapes • Soiled windows, kitchen, baths • Clutter • Pet and smoking odors • Peeling paint, smudges or marks on walls

Prepared Especially for: Jane Smith 1234 MacIntosh Drive September 3, 2015

ADVANCED PROPERTY MARKETING SYSTEM Selling Your Home In Today’s Real Estate Market Requires a Better Approach Our exclusive Five Step Advanced Property Marketing System was created specifically for the current market conditions. This unique system was developed from the latest innovations in technology plus best practices in real estate marketing. This system is simply the most effective property marketing solution available. We also have a range of supporting tools and expert resources available to support our sales associates. We are committed to continuously improving the Advanced Property Marketing System so our clients have the most effective property marketing solutions.

Proven Results for Home Sales Our Advanced Property Marketing System is the most effective approach to selling your home. Here’s why - not only do we make your home stand out amongst the rest, we also strategically deliver it to active home buyers. This proactive approach helps your home receive more views, more showings and, potentially, more offers.

ASSESS

Phase 1: We begin with a detailed assessment of your local market, your property, and competitive properties to uncover the unique value of your property.

DESIGN

Phase 2: We bring the story of your property to life and design a winning strategy to really make your home stand out from the competition.

IMPLEMENT

Phase 3: We implement your custom marketing plan across a wide variety of the latest technologies - online, in print, and in person.

MEASURE

Prepared by: Jane Agent, Realtor® Berkshire Hathaway HomeServices The Preferred Realty 20206 Route 19 Cranberry Township, PA 16066 724-776-3686 Office 724-000-0000 Cell jagent@thepreferredrealty.com

Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer here Disclaimer her

Phase 4: We carefully measure online showings, live showing feedback, market changes, and new competition.

OPTIMIZE

Phase 5: As the market changes, we will work together to make decisions to improve the competitiveness of your property.


M A R K E T I N G TOOLS AND SERVICES

P R E - L I S T I N G D I G I TA L BRAND BOOK vision

our

vision

Our vision is to be the best-recognized and most highly respected homeownership services brand in the United States and worldwide. mission

Our vision to be the best-recognized and most Our mission is to provide services andissupport that result in the fastest-growing and mosthighly profitable affiliates and agents in the homerespected homeownership services brand in the United States and worldwide.

QUALITY SALES TEAM Our award-winning agents use the latest technology available to connect home buyers and sellers, and help make their home dreams come true. As we continue to be a leader in the marketplace, we are incredibly pleased to bring this exceptional caliber of real estate service to communities all around Western Pennsylvania.

• Over 1,800 Sales Agents • 56 Area Offices

mission

our

ALL YOUR NEEDS COVERED

To provide outstanding real estate services and information through our professional sales and support team.

MORTGAGE West Penn Financial Service Center Inc. is a full service mortgage banker specializing in residential and refinance loans. West Penn Financial Service Center Inc. offers a wide range of mortgage products, including fixed and adjustable rate mortgages, jumbo loans, Federal Housing Administration (FHA) Veterans Affairs (VA) loans and renovation financing.

SETTLEMENT Everest Settlement makes the transfer of property as smooth, uncomplicated and timely as possible.

TRANSACTION MANAGEMENT

INSURANCE Everest Insurance, Inc. is a full service insurance company with highly qualified agents that have the knowledge and expertise in providing your insurance needs.

TR ANSACTION MANAGEMENT Transaction Management allows sales professionals to save time, be more productive, and to have their listing or transaction professionally managed on their behalf. Sales professionals and their clients have 24/7 access to their digital files, complete with all contracts, documents, property information and contact information for all parties involved in the transaction.


M A R K E T I N G TOOLS AND SERVICES

PROPERTY BROCHURES

123 WASHINGTON COURT | BOARDMAN, OH

123 WASHINGTON COURT | BOARDMAN, OH

123 WASHINGTON COURT | BOARDMAN, OH


M A R K E T I N G TOOLS AND SERVICES

F A R M I N G C A M PA I G N S Direct mail campaigns designed, printed and mailed to specific communities and neighborhoods.

“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they are working with and we think that the Berkshire Hathaway name will be reassuring to many of those people.” --Warren Buffett, Chairman and CEO Berkshire Hathaway, Inc.

Curious about your home’s current value?

Fall BACK

One Hour on November 6th


M A R K E T I N G TOOLS AND SERVICES

VIRTUAL TOURS & I N T E R AC T I V E A E R I A L TO U R S These interactive aerial panorama tours offer a better solution to virtual tours and drone footage by allowing the consumer to immerse themselves into the p r o p e r t y, n e i g h b o r h o o d a n d t h e c o m m u n i t y w i t h a s p e c t a c u l a r p e r s p e c t i v e .


M A R K E T I N G M A R K E T I N G TOOLS AND SERVICES

TOOLS AND SERVICES

MARKETING RESOURCE RESOURCE CENTER CMARKETING ENTER means E x cExclusive l u s i v e B HBHHS H S MMarketing a r k e t i n g R Resource e s o u r c e CCenter e n t e r iis s aa comprehensive c o m p r e h e n s i v and e a neffective d e f f eofc tdigitally i v e m e amarketing n s o f d i g iyourself t a l l y m aand r k e tyour i n g ylistings. ourself and your listings.


M A R K E T I N G TOOLS AND SERVICES

D I G I TA L N E W S L E T T E R S & E M A I L A B L E F LY E R S

Search homes for sale throughout Eastern Ohio.


M M AA RR KK EE TT II N NG G TO A NDD SS E ER E SE S TOO LOSL SA N RVVI CI C

T R A C K I N G SSUCCESS UCCESS TRACKING Our cutting edge technology allows you to track and monitor the results of your marketing campaigns.

The cutting edge technology allows you to monitor interest and interaction through tracking reports.


M A R K E T I N G M A R K E T I N G TOOLS AND SERVICES

TOOLS AND SERVICES

D I G I TA L A D V E R T I S I N G

DIGITAL ADVERTISING

DIGITAL ADVERTISING With Dynamic Digital ads, specific property ads are displayed on websites visited by home shoppers who viewed that listing.

MOBILE ADVERTISING “89% of new home shoppers use mobile at the onset and throughout their search for information on listings”

ONLINE ADVERTISING

ONLINE ADVERTISING

Listed at

$250,000

Learn More

Digital Ads appear on sites like these. Digital Ads appear on sites like these.


M A R K E T I N G TOOLS AND SERVICES

S E L L E R ’ S A D VA N TA G E Stay in touch and keep your client informed by using the Seller’s Advantage program.


M A R K E T I N G TOOLS AND SERVICES

D I G I TA L A D S O N E V E R Y NEW LISTING! When you list homes with Berkshire Hathaway HomeServices N o r t h w o o d R e a l t y S e r v i c e s y o u m i g h t j u s t s e e y o uAdwer rx ils ai prsefetrrei d s nuppgliers of Beorksnhire Hathaway Hom eServices. your favorite national websites! [Missing Info] A

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Your ads for 865 2 W 26th St ­ 20 19­05­06 will sta about one bus rt running in iness day. Web Ad Facebook Ad

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Sponsored

We w i l l t a r g e t u s e r s a c r o s s t h e l o c a l w e b w h o m a y b e potential buyers. This includes people who have searched for homes, used mortgage calculators, searched for moving companies and other home buyer behaviors on the web.

2 bed, 1.1 bath

Yo u r c l i e n t s w i l l a l s o r e c e i v e a d a i l y r e p o r t o f t h e marketing activity on your home!

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for $287,000

Just Listed

BERKSHIREHA THAWAYHS . CO

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Powered by Adwerx

Instagram Ad

Sample Ad

Adwerx is a preferred supplier of Berkshire Hathaway HomeServices.

Adwerx is a preferred supplier of Berkshire Hathaway HomeServices. Adwerx is a preferred supplier of Berkshire Hathaway HomeServices. Adwerx is a preferred supplier of Berkshire Hathaway HomeServices.

Local Real Estat

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web.* [Missing Info] Add your seller so they see their ad when browsing the Jane Agent [Missing Info] Add your seller so they see their ad when browsing the web.* [Missing Info] Add your seller so they see their ad when browsing the web.* [Missing Info] Add your seller so they see their ad when browsing the web.*

Add your client's email Add your client's email Add your client's email Add your client's email

* Your campaign will run as planned without this info, but 94% of sellers respond respond * Your campaign will run as planned without this info, but 94% of sellers favorably to seeing their ad on Facebook and the web. respond * Your campaign will run as planned without this info, but 94% of sellers favorably to seeing their ad on Facebook and the web. * Your campaign will run as planned without this info, but 94% of sellers respond favorably to seeing their ad on Facebook and the web. favorably to seeing their ad on Facebook and the web.

Your ads for 8652 W 26th St ­ 2019­05­06 will start running in ning in Your ads for 8652 W 26th St ­ 2019­05­06 will start run about one business day. ning in Your ads for 8652 W 26th St ­ 2019­05­06 will start run about one business day. Your ads for 8652 W 26th St ­ 2019­05­06 will start running in about one business day. Facebook Ad Web Ad about one business day. Local Real Estate Estate Local Sponsored for $287,000 bathReal 2 bed, 1.1 Estate Real Local Sponsored

Sponsored bath for $287,000 2 bed, 1.1 2 bed, 1.1 bath for $287,000 2 bed, 1.1 bath for $287,000

Just Listed

BERKSHIREHATHAWAYHS . COM Just Listed

Listed Just BERKSHIREHATHAWAYHS . COM Just Listed

Instagram Ad Instagram Ad Local Real Estate Instagram Ad Instagram Ad

Learn More

Facebook Ad Local Real Estate Facebook Ad Facebook Ad Sponsored

Web Ad Web Ad Web Ad

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Local Real Estate Local Real Estate

BERKSHIREHATHAWAYHS . COM BERKSHIREHATHAWAYHS . COM

Sample Email

2 bed, 1.1 bath

for $287,000


M A R K E T I N G TOOLS AND SERVICES

K E E P I N -T O U C H D I R E C T M A I L Stay in touch with your clients with direct mail created specifically to the market place.

Jane Agent JaneAgent@TPRSold.com (O) 012-345-6789 x12 (C) 012-345-6789


M A R K E T I N G TOOLS AND SERVICES

BUYERS & SELLERS GUIDES Technology solutions that put buyers and sellers in the driver’s seat... When people are considering buying a home, there is no more important word than trust when it comes to describing their relationship with real estate professionals. Trust in the professional and trust in the company. Berkshire Hathaway HomeServices Northwood Realty Services continues to be a leader in real estate because consumers have confidence in us. We have always embraced state-of-the-art technology tools, and the marketing success they can bring to our home buyers and sellers. We are committed to top-notch customer service, provided by the most professional agents in the region. Our agents are trained and provided a vast array of technically advanced marketing programs and services to help buyers and sellers obtain their dream home.

Home Selling Advantage Comparative Market Analysis • Market Activity Report Listing Syndication • Marketing • Online Exposure Find Buyers System • Text Messaging

www.NorthwoodRealtyServices.com

©2019 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

Technology solutions that put buyers in the driver’s seat... When people are considering buying a home, there is no more important word than trust when it comes to describing their relationship with real estate professionals. Trust in the professional and trust in the company.

Berkshire Hathaway HomeServices Northwood Realty Services continues to be a leader in real estate because consumers have confidence in us. We have always embraced state-of-the-art technology tools, and the marketing success they can bring to our home buyers and sellers. We are committed to top-notch customer service, provided by the most professional agents in the region. Our agents are trained and provided a vast array of technically advanced marketing programs and services to help buyers and sellers obtain their dream home.

Home Search Advantage Pre-approval • Custom Home Search • Mobile App Text Messaging • Neighborhood Information • Local Market Data

www.NorthwoodRealtyServices.com

©2019 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.


M A R K E T I N G TOOLS AND SERVICES

S TA G I N G Y O U R H O M E BROCHURE G i v i n g g u i d a n c e t o s e l l e r s t o h e l p a c h e i v e t h e r e s u l t s t h e y ’ r e l o o k i n g f o r.

MAKE SURE EVERYTHING IS IN GOOD REPAIR To buyers, evidence of needed repairs suggests your home hasn’t been well maintained. It’s important that buyers feel confident in the functionality of your home. Repairs are generally viewed as potentially costly hassles that diminish the excitement of transitioning to a new residence.

Make any needed repairs to appliances, dry wall, floors, etc…before putting your house on the market. Buyers will appreciate your proactive approach, which can sometimes help in the negotiation process. If your home has patios and decks, make sure they are inviting outdoor gathering areas. Arrange them

with patio furniture in the warm months and keep them free of snow in the winter—this way buyers are encouraged to walk out and take in the views. Garages are often the last place given attention by sellers, and this is a major mistake. These spaces should be well-organized.

All of these little steps help ensure that your home gets the attention it deserves. By giving attention to your spaces, you increase a buyer’s ability to fall in love with same home you did.

STAGING YOUR HOME


M A R K E T I N G TOOLS AND SERVICES

LUXURY COLLECTION PROGRAM Multi-Channel Marketing Options


M A R K E T I N G TOOLS AND SERVICES

C O M PA N Y A N D A G E N T WEBSITES


JUWAI.COM

TARGETED REACH WITH EXCLUSIVE AUDIENCES

M A R K E T I N G TOOLS AND SERVICES

GLOBAL STRIDES

In the past few years, Chinese buyers have started to make their presence known on the global property

market, purchasing properties from luxurious trophy estates and vineyards, to more modest condominiums and investment homes. For many Chinese buyers, global property investment is an emerging opportunity

recently B e r k s h i r e H a t h a w a y H o m e S e r v i cwhich e s until site i s awas t t out r a of c treach. ing global attention.

Berkshire Hathaway HomeServices understands the importance of presenting your property to this market Through our relationship with Juwai.com, your property will be placed on the #1 Chinese international

property portal, which attracts more than 2 million Chinese consumers each month. This portal places your property in front of an exclusive audience of high-net-worth Chinese buyers looking to invest overseas.


M A R K E T I N G TOOLS AND SERVICES

MOBILE APP - BRANDED TO YOU Full IDX home search app branded with your name and contact information. Allows buyers to view listings based on their real time GPS location. It facilitates the search process and ensures that active buyers will be exposed to your listings. Wo r k s w i t h a l l m o b i l e d e v i c e t y p e s a n d c a n b e v i e w e d a n y w h e r e . Additional property and community information can be accessed, and the app a l l o w s b u y e r s t o i n f o r m t h e i r a g e n t o f a n y g o o d f i t s i n s t a n t a n e o u s l y. Can be easily shared with contacts and clients via email, text, and social media.


M A R K E T I N G TOOLS AND SERVICES

FIND BUYERS CAPTURE SELLER LEADS Tu r n y o u r e x i s t i n g w e b s i t e i n t o a s e l l e r l e a d m a c h i n e b y s h o w i n g h o m e o w n e r s t h e r e a l - t i m e d e m a n d f o r t h e i r p r o p e r t y. WIN MORE LISTINGS Dominate listing presentations by showing homeowners that you already have q u a l i f i e d b u y e r s f o r t h e i r p r o p e r t y. CLOSE MORE SIDES I n t e l l i g e n t l y m a t c h m o r e b u y e r s t o y o u r l i s t i n g s i n t e r n a l l y, e v e n b e f o r e t h e y h i t the market.


M A R K E T I N G TOOLS AND SERVICES

THEPREFERREDAGENT ONE APP This app helps agents create accurate buyer and selling closing costs sheets, compare multiple offers, and market via social media. The costs sheets are so accurate because they receive closing cost data from our ancillary service companies: People First Financial, Commonwealth Suburban Title Agency and Everest Insurance.


M A R K E T I N G TOOLS AND SERVICES

LISTEN360 Reviews have never been more important than now! Listen360 helps you gain more reviews and feedback from your clients. Plus, your top reviews are featured online!

Jane Agent 1234 Main Street Boardman, OH 12345 Office: 123-456-7890 Cell: 123-456-7890 Visit Website

Client Testimonials September 20, 2018 - Rated 10 out of 10 by Steve What do you like about my service?

During the course of our sale Jane Agent was the ultimate professional. She kept us well informed at every phase. She answered any questions we had in a very timely fashion.

September 14, 2018 - Rated 10 out of 10 by John What do you like about my service?

Jane was great to work with and she really knew what she was doing. It was a pleasure working with her and she was very helpful answering my many home buying questions. I would highly recommend!

August 7, 2018 - Rated 10 out of 10 by Gina What do you like about my service?

Everytime I had a concern, she was right there. With past agents, It felt like I had to do the work, but Jane was constantly updating and telling me about new houses on the market. I would not have found my new home without her! 1 2 Next >>


M A R K E T I N G TOOLS AND SERVICES

TECH TRAINERS Our team of professional technology trainers are available in-person office! Whenever you need help or have a question they are there to you. Our tech trainers are regularly trained on the latest real estate, and technology programs so that they can provide you with the best

in your assist marketing service.


M A R K E T I N G TOOLS AND SERVICES

FAC E B O O K We c o m m a n d a r o b u s t p r e s e n c e o n a l l m a j o r s o c i a l p l a t f o r m s i n c l u d i n g F a c e b o o k , G o o g l e + , I n s t a g r a m , L i n k e d I n , T w i t t e r, a n d Yo uTu b e .


M A R K E T I N G TOOLS AND SERVICES

U S E R F R I E N D LY W E B S I T E Our website gets nearly 5 million page views!*

*per year


M A R K E T I N G TOOLS AND SERVICES

M E D I A CA L E N DA R 2018 MEDIA PLAN JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

DIGITAL MEDIA Facebook YouTube Hulu / Roku Pinterest SEM / SEO Podcasts

PRINT MEDIA Wall Street Journal (Mansion section) Unique Homes Unique Homes - China Unique Homes - Taiwan Prestige Magazine Nonstop duPont Registry

LISTING SYNDICATION berkshirehathawayhs.com zillow.com trulia.com wsj.com europe.wsj.com asia.wsj.com mansionglobal.com Mansion Global WeChat Channel juwai.com propertylistings.ft.com (Financial Times, London) Lighter Flight =

* Subject to change.


M A R K E T I N G TOOLS AND SERVICES

N AT I O N A L V I D E O S P O T S


M A R K E T I N G TOOLS AND SERVICES

LOCAL TV COMMERCIAL

See us in over 800 spots on cable channels! Including...


15 27 20

12

10

8

6

5

Berkshire Hathaway HomeServices Brand Ranks #4 BARRON’S in Barron’s Magazine Most Respected Brands B A R R O N ’ S Top 100 List!

The Most Respected American Companies

Three tech leaders claimed top honors in this year’s exclusive ranking, representing a generational shift of sorts. Wells Fargo fell survey of professional money managers, who say business ethics are playing a growing role in investment decision-making.

RANK 2017 ’16 Company / Ticker

CYAN BLACK MAGENTA YELLOW

TOOLS AND SERVICES

N AT I O N A L M I L E S T O N E S

Mean Score

Highly Respect Don’t Respect Respect Somewhat Respect

RANK 2017 ’16 Company

1.

9. Alphabet / GOOGL

4.05

62%

25%

0%

51.

2.

3. Apple / AAPL

4.04

61

29

6

2

52. N.R. Danaher

3.

4. Amazon.com / AMZN

3.88

59

27

12

2

53. N.R. Accentur

4.

2. Berkshire Hathaway / BRK.A

3.85

55

30

12

1

54. N.R. American

3.65

44

45

8

2

55. N.R. Texas Ins

6. N.R. Costco Wholesale / COST

3.60

46

35

13

2

56. N.R. Priceline

7.

3.48

38

46

13

1

57. 36. Gilead Sc

3.45

36

46

13

1

58.

7. 3M / MMM

3.43

33

51

13

0

59. 40. Pfizer

6. Walt Disney / DIS

3.39

38

40

16

2

60. N.R. Salesforc

5.

8. 9. 10.

6000-0-W01700-1--------XA Composite

M A R K E T I N G

14. Microsoft / MSFT 1. Johnson & Johnson / JNJ 10. Home Depot / HD

11%

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11. N.R. United Parcel Service / UPS

3.24

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3.16

27

54

15

2

62. N.R. Nvidia / N

13.

63. N.R. American

8. Boeing / BA

3.11

28

48

19

2

14. N.R. Lowe’s / LOW

3.10

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55

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64. N.R. Dow Che

15. N.R. Netflix / NFLX

3.10

28

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18

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66. 34. Coca-Col

16. N.R. Charles Schwab / SCHW

3.08

27

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56

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3.06

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60

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26

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71. N.R. Mondelez

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55

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73. N.R. ConocoP

32

20

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74. N.R. Goldman

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21

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13. Honeywell International / HON

Top 20 5. Nike / NKE

23. 28. PepsiCo / PEP

2.96

21

24.

11. Starbucks / SBUX

2.96

34

25. N.R. Colgate-Palmolive / CL

2.96

19

Largest Broker in

10

#

50

57. Qualcom

75. N.R. NextEra

29. N.R. PayPal Holdings / PYPL

Company in the 20 49 25 0 Berkshire Hathaway 2.83 18 56 19 4 HomeServices Network 2.80 17 48 24 1

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31.

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34. N.R. Lockheed Martin / LMT

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53

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35. N.R. Caterpillar / CAT

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2.74

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37.

2.73

12

56

22

1

87. N.R. Simon Pr

26. N.R. Adobe Systems / ADBE

2.92

27. N.R. Chubb / CB

2.89

28. 30. Cisco Systems / CSCO

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27. Eli Lilly / LLY

19

52

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77. N.R. Broadcom

78. N.R. PNC Fina

79. 69. Wal-Mart

81. UnitedHe


M A R K E T I N G TOOLS AND SERVICES

R E L O C AT I O N Built on a strong heritage with decades of experience. Our award-winning corporate relocation department positions us as a leader i n b r i n g i n g m o r e q u a l i f i e d b u y e r s t o t h e W e s t e r n PA a n d O h i o a r e a . F o r o v e r 60 years, we have helped thousands of corporate clients relocate to our area. Our services include relocation counseling, home purchase guidance, area orientation, neighborhood tours and assistance with the loan process. A sampling of Our Past Clients • • • • • • • • • • • • • • • • • • • • • • • •

Air Liquide Alcoa, Inc. Allegheny Eneergy, Inc. Allstate Insurance American Eagle Atlas Energy B.F. Goodrich Calgon Carbon Corporation Cameron Carnegie Mellon University Chevron Chubb Insurance Company Citizens Financial Coca-Cola Conrail CONSOL Energy, Inc. Del Monte, Inc. Dept. of Justice Dick Corporation Dick’s Sporting Goods Direct Energy Dutch Royal Shale Dyno Nobel East Resources

• • • • • • • • • • • • • • • • • • • • • • •

Eastman Kodak Eaton Elsai EOG Resources Equitable Resources Exco Energy Exxon Energy Federal Bureau of Investigations FedEX Ground Ferro Corp. First Energy Fisher Scientific Ford Motor Company Gardner Denver Giant Eagle GMAC H.J. Heinz, Co. Haliburton IBM Kellogg Kennametal, Inc. Ketchum Koppers, Inc.

• • • • • • • • • • • • • • • • • • • • • • •

Kraft Lowes Matthews International Medrad, Inc. Metso Mineral Michael Baker Mine Safety Norfolk Southern Nova Chemicals Peoples Gas Pepsi Bottling Petroleum Pfizer Pittsburgh Human Resources Association Phillips PNC Financial Services, Inc. PPG Industries, Inc. Prax Air Prestion Oil Field Pricewaterhousecoopers Prudential Securities Pure Energy RAND Corporation

• • • • • • • • • • • • • • • • • • • • •

Range Resources Rice Drilling Schlumbergere Seneca Resources Shell Oil SmithKline Beecham Consumer Healthcare Solar Turbines Sony Chemicals Corp. Sunoco Talisman Energy, USA The Bank of New York Mellon United States Armed Forces United States Secret Service United States Steel Corp. University of Pittsburgh UPMC Walmart Weir Mining Western Oil Western Solutions Westinghouse


M A R K E T I N G TOOLS AND SERVICES

COMMERCIAL & PROPERTY MANGEMENT Commercial Division

3820 Old William Penn Highway • Murrysville, PA 15668-1850 724.733.7100 • 412.367.4747 www.bhhspreferredpropertymgt.com ©2015 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

3820 Old William Penn Highway • Murrysville, PA 15668-1850 724.733.7100 • 412.367.4747 www.bhhspreferredpropertymgt.com ©2016 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

Property Management


M A R K E T I N G TOOLS AND SERVICES

CAREER DEVELOPMENT Helping agents increase their production, from the very beginning of their career through their many years in real estate, via offerings in education, mentoring and coaching programs.

CAREER DEVELOPMENT

TO SUCCESS

PATHWAYS

TO ADVANCEMENT

PATHWAYS

PATHWAYS

PATHWAYS

A group of 32 “hands-on” classes designed for either a newly licensed agent or for an experienced agent looking for a refresher of material.

Newly designed classes each month, focusing on advanced topics, specifically for the experienced agent.

Classes designed for those agents wishing to learn more about Commercial Real Estate.

Part of our CORE program where a new agent is paired up an experienced agent to assist with their first three transactions and provide shadowing opportunities.

Perfect for the agent looking for ways to increase their production through an accountability program.

PATHWAYS

TO COMMERCIAL

TODD VAN HORN

SCOTT GRAHAM

Vice President of Career Development

Director, Training

TO MENTORING

TO COACHING


M A R K E T I N G M A R K E T I N G TOOLS AND SERVICES

TOOLS AND SERVICES

D O C U S I G N PA P E R L E S S DOCU SIGN PAPERLESS SYSTEM SYSTEM


M A R K E T I N G TOOLS AND SERVICES

O F F I C E C A R AVA N S


M A R K E T I N G TOOLS AND SERVICES

S E E YO U R S E L F I N C A B E R N E T !


Toll Free (800) 715-3695

| www.NorthwoodRealtyServices.com

Š2019 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.Ž Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

Rev 2019-08


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