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About the
Washington Informer
Focused on a digital future.
ABOUT THE WASHINGTON INFORMER Now published by Denise Rolark Barnes, The Washington Informer Newspaper Co. Inc. was founded on October 16, 1964 by Dr Calvin Rolark. His mission was to highlight positive images of African Americans. We continue to embrace that mission, as we strive to EDUCATE, EMPOWER, and INFORM.
Denise Barnes Rolark
The Washington Informer was established to make a difference by publishing positive news about African Americans and it is still our mission today. Having your ads surrounded by positive news will only increase the value of your message.
WI At A Glance
P u b l i s h e r, Washington Informer
African American woman owned multi-media organization serving the multi-cultural community Reach about 42,000 print readers each week
“As the U.S. becomes increasingly diverse, ethnic markets present new and valuable opportunities for advertisers. With a population of 39 million, now more than ever African Americans are crucial to our consumer economy:’ - Jennifer Armor, audit manager for Verified Audit
7500 eblast subscribers 225,000 monthly page views on our website
Read entire At-A-Glance Statement: http://bit.ly/36bsGxv
11 Million monthly Social Media reach WASHINGTON INFORMER 2020 MEDIA KIT
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Our
Readers Over 50,000 weekly print edition readers Over 8,024 weekly unique readers online Over 2,263,250 weekly social media readers Leaders and readers in the DVM
look to the Washington Informer to stay informed about issues that impact their lives As the voice of the community for more than five decades, we take great pride in having access to the grassroots community as well as connections and established relationships with influencers and opinion leaders. We stay abreast of the pulse of the neighborhoods Our readers trust us. They trust that The Washington Informer will portray the good news and the bad in a fair and balanced manner.
Population Data by Ethnicity DMV Region
24.91%
Black, Non-Hispanic
2015 1,527,212
2015 1,624,824
58% women
42% men
27% age 45- 54
23% age 55 - 64
26% earn $50k - $74k
24% earn $75k - $99k
32% high school graduates
72.9%
purchase products or services seen in the WI
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32% some college
Read Our Readers Buying Habits: http://bit.ly/2Nit30s
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Our
Virginia: 15
Maryland: 75
Washington, DC: 69
Circulation
Over 16,891 weekly print edition run Over 159 distribution locations Over 54 zip codes reached in 3 States
Circulation At A Glance
Publication Type: African American Tabloid: 52 pages 17,565 Gross print run Circulation: Weekly Content: 35% Advertising / 65% Editorial Minority Certified Enterprise Business
Read full 2019 Circulation Audit: http://bit.ly/2MXhRHO
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Find a Distribution location near you http://bit.ly/2No40Jl 3
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Our
Multi Media Platforms
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Utilizing technology to become ever more relevant.
The voice of the comunity continues to grow and speak to African Americans.
With a clear editorial point of view for the multicultural community – The Washington Informer was established to make a difference by publishing positive news about Black people and it is still our mission today. Having your ads surrounded by positive news will only increase the value of your message. Now reaching increased audiences through our sister publication -The BRIDGE which targets Millenenial DMV population continues to enlarge its distribution bringing more readers the news they value. LEARN MORE
Digital
#beinformed is not just a motto it’s a mission.
Our website and E publications just got even better. In 2020 we are investing in the technology resources to deliver more relevant news to our readers and more impressions to our advertisers. Look for daily updates, special promotions and even more digitized archives to enhance the reader experience. WASHINGTON INFORMER 2020 MEDIA KIT
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Our Multi Media Plaforms
Events
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At WI comunity engagement is the foundation for success.
In partnership with Washington Informer Charities we look forward to celebrating our 36th Washington Informer Charities Annual Spelling Bee, the annual Martin Luther King Jr. Peace Walk and Parade in January, The Prince George’s Spelling Spring Bee, and our 10th Annual African American Heritage Tour. We invite you to participate in all of our branded, partner and client events which are promoted across all our digital platforms.
Email Marketing
LEARN MORE
We are proud to keep our over 8000 email subscribers informed with weekly eblasts.
Our e news is delivered up to 3x per week to our oyal ee readers. Advertise in the Washington Informer Digital Weekly news digest summary of timely and relevant editorial content Your promos, messages, or content will be delivered to opt-in email boxes every week. Ads and/ or content can be linked back to your website landing pages, lead forms, or other sponsored content LEARN MORE
Social Media
Join the all new Washington Informer Social Media Dashboard.
We now are proud to assert our current reach of over 11 million people each month locally and throughout the region with over 30,000 core followers on our social platforms. Let us promote your tailored messages, reach tens of thousands of followers with the click of a mouse and advertising to our organic and sponsored audiences. WASHINGTON INFORMER 2020 MEDIA KIT
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The WI
Social Media Dashboard
Join the WI Social Media Dashboard today http://bit.ly/2MXhRHO WASHINGTON INFORMER 2020 MEDIA KIT
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Integrated
Brand Solutions
Utilizing all of our distribution platforms and those of our partners and sister organizations, our creative and marketing team can create an integrated marketing program for you. Whether we use your creatives, or brainstorm a new campaign, we have the expertise to Strategize the big idea. We now offer: Design consultation Develop culturally relevant content Use our distribution channels to reach your target audiences
The WI 4 Pillars for Marketing Effectiveness:
We have partnered with the best creative and marketing agencies to bring you innovative integrated solutions for promoting your business, product or service.
Branding Marketing Advertising Measurement
Learn more about WI Advertising Services http://bit.ly/2No40Jl
Analytic perfromance and insight data
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Special
Editions Connecting with community is our #1 priority. The Washington Informer would like to offer
the following special advertising opportunities to Sponsors to celebrate African American acheivement and support continual community education. We invite you to become a part of our Special Editions:
June:
January:
Home Ownership Supplement Second Thursday in June
Supplement Schedule
ML King Supplement
February:
August:
Black History Month Section (4) Every week in February Deadline is the Friday prior each week
Health Wellness and Nutrition #3 Second Thursday in August Back to School – Date TBD
March:
September:
Health and Wellness #1 Second Thursday in March
Black Caucus Special Section Date TBD
April:
October:
May:
December:
Sustainability 2nd Thursday in April Washington Informer Spelling Bee Supplement – Date TBD
Financial Literacy Supplement Second Thursday in October Health Wellness and Nutrition #4 Holiday and Seasonal Second Thursday in December
Health Wellness and Nutrition #2 Second Thursday in May WASHINGTON INFORMER 2020 MEDIA KIT
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WI
Charities “Our foundation began with a vision to improve literacy for every child and adult no matter where they live� Washington Informer Charities is a 501(c) (3) non-profit organization that helps children and adults reach their fullest potential through
Donate
DONATE TODAY: Click below and make a tax-deductible donation to support the work of Washington Informer Charities. Any amount helps.
providing opportunities to improve and strengthen their literacy skills. We establish and support programs that improve reading ability, and expand overall access to learning. Education Scholarship Programs include:
Sponsor
THE WILHELMINA J. ROLARK SCHOLARSHIP AWARD The Wilhelmina J. Rolark Scholarship has been established to aid high school seniors who have demonstrated a passion in community service and social advocacy. THE CALVIN W. ROLARK SCHOLARSHIP AWARD The Calvin W. Rolark Scholarship has been established to aid high school seniors who have demonstrated a desire to pursue a career in radio, television or print journalism. WASHINGTON INFORMER 2020 MEDIA KIT
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Make A Donation: http://bit.ly/wicharities
Support education, empowerment and inclusion by sponsoring one of our annual events. Click on the link below to access our contact form. Become A Sponsor http://wicharities.org/contact/
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WI
Rates The Washington Informer publishes every Thursday. Space reservations and creative are due the Friday prior with creative also due the Fridaypri or to publication.
Display Local (Net) National (Gross)
Open Rates
Frequency Contract Rates 6 insertions 13 insertions 26 insertions Special Edition Rates Classifieds
Mechanical Requirements Tabloid Format
$32.64 per column inch $45.73 per column inch (Local/National) $30.99 / $43.53 $29.39 / $41.92 $27.74 / $39.53 $50.00 PCI
$20 for the first 20 words and .50 for each subsequent word
Legal Notice
$50 per insertion ($150 for 3x)
Inserts
$60.00 per M
Non-Profit Organizations
15% discount on space charges but may not receive additional agency discount.
Color Charges
$100 per color/maximum $400 for four-color process. Color charges are non-commissionable
Back Page, Inside front/back, Centerspread discounts
15 % additional, noncommissionable, frequency do not apply
1.75” 3.625” 5.625” 7.562” 9.5”
Page Depth 12.375
Total Inches Per Page 61.875”
Line Screen 85
Resolution 300 dpi CMYK for color Electronic Transmissions
The Washington Informer is pleased to accept ads electronically in Adobe Acrobat or jpeg format. Ads can be sent through AP Adsend (keyword DCWWI) or via email to rburke@washingtoninformer.com
Advertising Contact: Ron Burke rburke@washingtoninformer.com URL: www.washingtoninformer.com Phone: 202-888-6835
Digital
View The Washington Informers Advertising Policies http://bit.ly/2Qi1Z4s
Feature Article /Advertorial Rates: $3.00/word, minimum 300 words Modular Rates (Color charges are included inthe modular rates)
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Column Widths
1 column 2 columns 3 columns 4 columns 5 columns
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Rates Eblast
Digital By placing digital advertising with The Washington Informer, you are able to use our website, our weekly eblast and our social media to create positive awareness, expand your reach globally and to touch people instantly in several ways. You are also getting name recognition alongside The Washington Informer, delivering advertising to a high valued, and highly targeted audience. Remember “We are your link to the African American Community”
Ad Products Sponsor Ads Tiles Ads Text Ads
Our weekly eblast has over 7500 subscribers and is growing
Leaderboard (Banner)
728 x 90
$600/month
$500/month
Rectangle
300 x 250 $550/month
$450/month
$450
$3000
$4000
• SMALL BUSINESS: $500 • NEIGHBORHOOD /SOCIAL ENTREPRENUERS : $1000.00 • COMMUNITY BASED ORGANIZATIONS: $2000.00 • ENTREPRISE (REGIONAL/NATIONAL): $3000.00
Contact WI ADVERTSING SERVICES 202-888-6835 TO CONNECT TODAY.
Ads can be in JPG, GIF, animated GIF, or animated SWF. Recommended Maximum Initial Download File weight - 40KB Recommended Animation Length - 15 seconds Please no flash files (SWF) or animated GIFs in email blasts.
Dashboard Membership includes: - Influencer marketing research - Client strategy session(s) - Campaign messaging development - Weekly Posting (3x - 5x) - Graphic creation to fit - Hashtag and keyword research platforms specs - Trending industry related research - Tracking and performance report
Note: *We request that customers provide us a final version of the ad. Otherwise, we will charge additional $200 to do the artwork per ad.
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200 wrd max $150
$350
$2600
Membership Levels per month
*** Digital Advertising must be paid in advance Run of Site Web Rotation Advertising 7-12 Months
$125
$300
Join The WI Social Media Dashboard
Our facebook, twitter and instagram following is growing daily
1-6 Months
140 x 170
$100
Social
www.washingtoninformer.com currently averages over 770,000 page views per month
SIZE
140 x 100
Weekly Monthly Yearly
Dedicated E-Blast (100% exclusivity) • $250 per blast • 3 blasts for $500
www.washingtoninformer.com currently averages over 225,000 sessions per month
AD TYPE
Size
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WI Ad Sizes
Mechanical Requirements
Display
Tabloid Format Page Width:..........11” Page Depth:..........12.5” Image Width:.........9.875” Image Depth.........11.25” Column Widths 1 column............1.85” 2 columns..........3.85” 3 columns..........5.85” 4 columns..........7.85” 5 columns..........9.875”
Line Screen:.......85 Resolution.........300 dpi Color..................CMYK Ad submissions or inquiries: Ron Burke rburke@ washingtoninformer.com
Double Truck 11 col (20.872”) 10.935” Print Banner 5 col (9.875”) 3”
Digital
Image: RGB mode @ 300 dpi File type: jpeg, png 1/5 1 col (1.85 x 10.935 in.)
1/3 3 col (5.85 x 7.5 in.)
1/8 1 col (1.85 x 7.5 in.)
1/5 2 col (3.85 x 5.5 in.) 1/8 2 col (3.85 x 4.5 in.)
1/16 1 col (1.85 x 3.75 in.)
Video: 1920 x 1080 .mov, .mp4
Medium Rectangle 320 x 250 pixels
Digital Social
Leader board - 728 x 90 pixels View 2020 Washington Informer Ad Size / Specifications http:// bit.ly/2OcZhKP
Image: RGB mode @ 300 dpi File type: jpeg, png
Video: 1920 x 1080 .mov, .mp4
1/16 2 col (3.85 x 2.25 in.)
1200 x 628
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1200 x 675
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1080 x 1080
Contact the
Washington Informer #beinformed
Denise Barnes Rolark P u b l i s h e r, Washington Informer
3117 Martin Luther King Jr. Ave SE Washington DC 20032 202-561-4100 (office) 202-574-3785 (fax) washingtoninformer.com Advertising Request Ron Burke 202-888-6835 rburke@washingtoninformer.com
Editorial Submissions Kevin McNair 202-561.4100 news@washingtoninformer.com
Subscriptions Angela Johnson 202-561.4100 ajohnson@washingtoninformer.com
Socials Facebook: facebook.com/WashingtonInformer / Twitter: twitter.com/WashInformer Instagram: instagram.com/washinformer / LinkedIN: linkedin.com/company/the-washington-informer Youtube: youtube.com/channel/UCy1nXP8_IuoJ-1N9e53762g