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10 Common Mistakes in eCommerce Design Web: www.keyideasinfotech.com | www.keyideasglobal.com Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Introduction There are some common mistakes that most of us do while designing a eCommerce site. Here, we are going to focus those mistakes so that we can be more cautious in this regard and can design a perfect eCommerce Site. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
1. Lack of Detailed Product Infor mation
Provide as much product information as you can. Sizes, materials, weight, dimensions, and any other pertinent information depending on what the product is. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
2. Hiding Contact Infor mation Put your contact information in an easy-to-find place on every page of your website. The most obvious places to put your contact information are either in your header, the top of your sidebar, or in your footer. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
3. A Long or Confusing Check-out Process
Follow the ideal model as closely as you can. If you have to include other pages, try to make them as quick and easy to fill out as possible. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
4. Requiring an Account to Order There’s an easy fix for this. Instead of requiring a customer to sign up for an account before they order, offer them the option at the end of their ordering process. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
5. An Inadequate Site Search Engine
Make sure the ecommerce software you’re using has a good built-in search engine, or look for plug-ins to extend its functionality. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
6. Poor Customer Ser vice Options
Use a ticketing system for customer service inquiries, especially if you don’t have a phone number available. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
7. Tiny Product Images Either provide large images right on the product page or allow users to click on an image to zoom in. You want users to be able to view the image as large as is practical on an average monitor. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
8. Only One Product Image Include more images. Four or five images of each product are ideal, offering enough views to allow a consumer to feel comfortable that they know exactly what they’re getting. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
9. Poor Shipping Car t Design Make sure your cart lets a user add an item and then return to the last page they were on. Even better: allow them to add an item to their cart without ever leaving the page they’re on (by using a mini cart). Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
10. Lack of Payment Options Use a payment service that lets customers pay with each major credit card, and preferably also with an electronic check. Adding a PayPal checkout option increases the choices your customers have. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
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