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6 Ingredients for a Good eCommerce Blog Web: www.keyideasinfotech.com | www.keyideasglobal.com Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Topics We Are Covering Introduction 6 Ingredients for a Good eCommerce Blog
Offer Good and Relevant Content.
Make it Pretty
Show Your Products in Action
Keep it Short and Snappy
Go Behind the Scenes
Social Media
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Introduction
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Click icon to add picture Though it may be increasingly difficult to stand out from the crowd, it's still very important to have an awesome blog that compliments your online store.
There are a few key ingredients to improve your blog and make it something worth sharing.
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1-Offer Good and Relevant Content
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Provide highly engaging and relevant content. Try to compliment your online store perfectly! Idea: If you sell health products, then your blog should be an emporium of articles dedicated to helpful information about nutrition and wellness.
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Good and relevant content keeps people coming back.
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2- Make it Pretty (or Handsome)
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Look at the given example. Taylor Stitch has a gorgeous blog called Sailor Twitch. The content is great and the design is spot on. They even designed a special logo just for their blog. Very handsome.
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Don't kid yourself - your blog needs to be visually appealing.
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3- Show Your Product in Action Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
You can do this using images or video, and feel free to encourage your customers to send you pictures of them using/wearing your products. See, how that iPad is shown in action in a Restaurant.
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This is your chance to show your product off.
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4- Keep it short and Snappy Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
In this age where millions of bloggers are competing, you can rarely get away with huge paragraphs that just ramble on. A store ’Good As Gold’ is great at posting lots of quick and fun posts. Notice the post, it's got awesome visuals.
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Keeping your content short and snappy is a good way to ensure people read your posts.
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5- Go Behind the Scenes Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
An eCommerce store ’Haven’ has two separate blogs, one for their shop, and one for their staff. This encourages customers to build personal relationships with the staff, which makes repeat visits (and purchases) far more likely.
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Here's a great opportunity to give people a glimpse behind the scenes of your shop.
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6- Social Media
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The influence of social media extends to almost every aspect of our lives now, so it's vital that you let people share your articles. Include share buttons to Twitter, Facebook, and LinkedIn at the minimum.
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It's incredible to consider that just five years ago virtually no one had even heard of Twitter or Facebook.
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