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5 Tips & Tricks for Developing an Effective e-Commerce Site Web: www.keyideasinfotech.com | www.keyideasglobal.com Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Topics We Are Covering Intro to eCommerce 5 Tips and Tricks for Developing an Effective eCommerce Site
Make it Clear Why People Should Purchase from you.
Provide Many Ways to Find Products
Keep it Convenient
Consider Including Some Advanced Features
Avoid Surprises
Privacy and Security
Additional Charges
Returns
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Intro to eCommerce
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Click icon to add picture Customers can order anywhere, anytime, with only a few button clicks. People enjoy the pleasure of the discovery, the simplicity of the process, and the convenience of the delivery. But on many e-commerce sites, customers do not always understand what’s being offered and whether it will be of any personal benefit.
E-commerce holds the promise of making customers’ lives easier and more enjoyable.
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Make it Clear Why People should Purchase from You Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Click icon to add picture It’s important to make clear from the outset what value you’re providing to customers. Why should they purchase anything from your site? Do you offer low prices? Fast shipments? Unbiased, high-quality product reviews? A wide selection of products? A specialized set of products that are hard to find? Ease of use?
Amazon.com offers all of the basic features that an e-commerce site needs, and many of the advanced features as well.
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Provide Many Ways to Find Products
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Some customers know exactly what they’re looking for and want to type the name of the product into a search bar and jump straight to that product’s page. Predictive input can help streamline the product selection process further. Other customers have only a vague notion of what they’re looking for and want to explore lots of content to get a better sense of what’s available.
Click icon to add picture
Web sites must provide multiple ways to navigate because customers look for products in many different ways.
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Keep It Convenient
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Click icon to add picture Customers can make more educated decisions about the products and services they need. On the flip side, if the info you provide is not easy to find, your customers will become frustrated and perhaps even leave. A site that facilitates collecting multiple items in a shopping cart can greatly simplify the shopping process.
Customers love to be able to search vast stores of information, see many clean product detail pages that provide thorough descriptions, and compare products.
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Consider Including Some Advanced Features Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Click icon to add picture After you’ve solved the basic mechanics of shopping and purchasing, you might want to look at some more advanced issues. Gift Giving involves numerous details, such as wrapping, receipts, personalized notes, returns, and buying multiple gifts and sending them to multiple destinations.
Many people purchase products as gifts for other people.
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Click icon to add picture Some people may also be interested in seeing their order tracking and history to check the status of their purchases or see what they’ve bought in the past.
Customers expects Order Tracking as a basic feature of eCommerce Website. Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Avoid Surprises
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Customers want to know what to expect when they start shopping because it will take at least a few minutes to complete the transaction, and they don’t want to have a surprise toward the end. Full disclosure about site polices up front is important to shoppers. They generally have 3 areas of concern: • Privacy and Security • Additional Charges • Returns Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing
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Keyideas Infotech (P) Limited Web: www.keyideasinfotech.com www.keyideasglobal.com Email:
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