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DIRECT MAIL Available online at TREBstore.com Sarah Agent REALTOR® Office 555-555-5555 Cell 555-555-5555 Fax 555-555-5555 om sagent@abcrealty.c www.abcrealty.com
– 999 Smith Street
$375,000
Historical District, heart of the city’s hood. Located in the private, & friendly neighbor in a very secure, • 2-Car Garage + 3 Rms • 4 BR, 3.5 BA t • Vinyl Siding in Full Basemen • Hardwood Floors • Professional • Vaulted Ceilings Landscaping • #1 School District Lot • .85 Acre Wooded
South Towne e, US 20555 and operated. • Anywher Blvd.owned is independently Realty Each 123office
This house is only missing one thing...
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The Real Estate Book® connects you with home shoppers at the exact time and place they shop, through any method they want to shop.
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The best multimedia marketing tools from a single source
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Stand out on the Web. Help consumers find your site, your listings and you: 1. Be everywhere. • Monthly, over 65 million unique users shop for homes online.** • The number of homes sold each year equals only a fraction of that. • Internet shoppers search multiple sources and multiple sites for information.* • The more often they see you, the more often they contact you.
2. Gain traffic from consumers interested in local real estate. Advertising with The Real Estate Book® targets local online shoppers through: • Our printed magazine • QR and text codes • Distribution merchandising and more
3. Advertise your online presence offline. • Drive direct traffic to your site by advertising it. • Consumers may search and find you online, but local print advertising reaches out to them where they eat, live, shop and play––driving them to your site.
4. Go mobile. • Today, more people surf the Web on mobile phones than computers. • Mobile shoppers convert to real leads at a higher rate.*** • That’s why your site and listings need to be optimized for mobile shoppers.
* 2011 NAR Profile of Home Buyers & Sellers ** comScore Media Metrics *** 2012 NCI Survey of Mobile Home Shoppers
RealEstateBook.com connects home buyers and sellers with real estate professionals to generate qualified leads.
EMAILS PHONE CALLS MAP VIEWS MARKET INQUIRIES CLICK-THROUGHS TO YOUR SITE SOCIAL MEDIA SHARING Enhanced Packages Include…
iTOURS FEATURED AGENTS FEATURED LISTINGS TOWER ADS
LE UT OBI T DI STRI B ION MAP VIEW N I M R RING P S CL DS OCAL PHO N ICK T LEA E C ALLS EMAI L CA M PA IGN S L HROU D GH S SO IFIE CI AL SHA RING QUAL 6
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Connect with mobile consumers on the go!
Single Property Mobile Web Sites
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We surveyed recent home shoppers to find out how they used mobile tools in their home search. 42% downloaded home buying search app 57% located a house listing with GPS 55% searched by city 66% inquired for more information about a listing
60% found listing details, price, description, amenities and contact information 78% viewed photos and videos of homes 30% shared listing information with friends and family 2012 NCI Survey of Mobile Home Shoppers
9
Print plays a vital role in your digital strategy. Today’s consumers move seamlessly from print to web and mobile.
Page 12
Rachel Sellers 500.500.5000
Rachel@ABCrealty.com | www.ABCrealty.com
HISTORIC 1901
1. Print generates LEADS.
REDUCED
Your Web address in print drives traffic online. T987987
Text code toHISTORIC 85377 DISTRICT IN LOUISBURG. Built in 1900 w/an amazing historical story. Spacious, high ceilings, 6 fireon your mobile places, phone hdwds, lge kitchen area, sep laundry room, amazing porch, 1 car garage. - $199,900 MLS/ID:1783670. for information about SINGLE FAMILY an advertised listing.
T321321 LOCATION IS KEY! Wlnt hdwd flrs, wrought iron pkts, details galore: Hvy trim pkg, smth ceilings, surrnd sound wired, cstm shelves w/bead-board, xpnded deck, 42” cabinets. Priced to Sell! $299,900! MLS/ID:1812539
SUNSET RIDGE GOLF COMMUNITY
• Web traffic • Mobile traffic
• Individual emails • Drive by traffic
• Direct phone calls
2. Print advertising actively interrupts consumers. • Our magazines reach consumers where they live, shop, work & play through prospect focused distribution––surrounding your prospects with your advertising. • QR and Text Codes instantly connect home shoppers to you and your listings on their mobile phones.
3. Sellers want to see their homes advertised in print. T654654
T741963
SINGLE FAMILY HOME built in 2005 with 3 bedrooms and a loft area, nestled into a cul-de-sac with beautiful tile flooring, stainless appliances. Home is in need of cosmetic repairs only. Phenomenal price! MLS/ID:1814303
LIKE NEW HOME! New roof & hdwd floors! Large screened porch & deck overlooking private backyard. 5 bd, 4 ba, Bedroom on main level, His/Her Closets. HUGE KITCHEN w/ Breakfast room $415k. MLS/ID:1812538
SHORT SALE
CORNER LOT
T852741 DON’T MISS THIS STEAL! Over 3,050 sq/ft, 4 bds, 2 car garage, deck. Make an offer! Hdwds in foyer, 42” cabinets, island in kitchen, sliding glass doors exit to deck, large loft, trey ceiling in master $179,900. MLS/ID:1812543
Scan QR Codes with your mobile phone for more T852963 information. ONLY $225K for over 3000 sq/ft! 5 bd & 2 car, hdwd floors on main, solid surface counters, 42” cab, beautiful smooth ceilings. Luxury MBA w/his/her vanities, garden tub, separate shower, lge WIC! $209,900. MLS/ID:1813106
For more info on your mobile phone about any of these listings, text the codes in red boxes to 85377. Standard data charges apply.
ARK
E TING
10
C S TR ATE G Y P HO N E C A LL S Q R
OD E S
• Your marketing plan is the number one reason a seller hires you.* • Home sellers expect to see their home advertised in print.
4. You stand out in print. • Everyone is online––on all the same sites. • Print makes you stand out locally as a top real estate professional. * 2011 NAR Profile of Home Buyers & Sellers
>>> Scan QR code at right to view all of my listings!
PR I NT M O BIL E F EA T U LO CAL R
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T T EX T CO D E S S T A N D O U
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AS PER B
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2011 NAR Profile of Home Buyers & Sellers
12
BLOG
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✓ Social media sharing ✓ Luxury sites ✓ Hyper-local print advertising ✓ Interactive print advertising ✓ Direct mail ✓ Corporate relocation ✓ Call tracking ✓ Lead reporting ✓ TREBstore.com
OCIA ES
✓ Web sites ✓ Single property mobile sites ✓ Agent mobile sites ✓ QR codes ✓ Text codes ✓ iPhone app ✓ Android app ✓ Mobile enabled sign riders ✓ iTours
LIKES LISTINGS
CODE
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What tools are you using to reach home buyers and sellers?
PROSPECT-FOCUSED LOCAL DISTRIBUTION LIKES INTEGRATED MARKETING
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We know what works, and how to make it work for you.
13
Maximize the return on your investment of time and money. Consider these factors:
TIME
EXPERTISE
How is your time best spent?
How do you keep up with the latest tools and technology?
The Real Estate Book® offers you a single source for multimedia marketing to save you time and energy. You spend less time managing systems – and more time managing relationships with your clients and prospects.
Staying abreast of the latest trends is daunting, and finding the innovations that are right for your business can be a challenge.
MONEY
We’ve been the #1 real estate media brand in the country for over 30 years because we know what works.
Over time, our offering has evolved by adding the new technology and tools that best serve our advertisers.
What is your time worth?
We make multimedia marketing simple.
Time you spend with prospects and clients pays off in more business transactions – and more income.
SOLD
@
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14
SOLD LISTI
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FEEDS
PERSONAL BRANDING
MOBILE FEATURES
15
SO
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L D S OLD SO D S OL D S OL
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LOCAL SEARCH
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@
REACH
OLD LISTING
MULTIMEDIA VIRAL
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Store.RealEstateBook.com
ROI
MULTIMEDIA MARKETING
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RealEstateBookFacebook.com
STRATEGY
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Twitter.com/RealEstateBook
VIRAL ENGAGEMENT
ION M OB I L E STRA TEGY
@ QUALIFIED
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SOLD LISTING
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QR &
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S
G NK IN
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ASED
EDIA MOBILE WORKS WEB SITES
Blog.RealEstateBook.com
PR IN T C AM PA I GN SE O R A
UNIQUE CONTENT
RELOCATION
CORPO
Learn about multimedia advertising packages call 888-809-8495, or enter your zip/postal code online at:
O CAL
WEB
@ RE BRO
ENHANC
FRESH CON PROSPECT LOCAL DI
WEB
PERSONA BRANDIN
TWEET
POS T S OCIAL MEDIA P RI N DIR FE L A LOC
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LEADER
CU
iTOURS
RealEstateBook.com
DS L
LEADER
ABLE VIRAL CONTENT RAFFIC QUALIFIED LEADS REACH SMART STRATEGY
Search for homes at:
LEA
TARGETED LOCAL PRIN INDUSTRY
EXTENDED REACH
BROKER SHERPA
TEXT CODES
ENHANCED
@ SOCIAL
ROI MEDIA
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