2016-2021
A collection of works that focuses primarily on minimal designs with maximal expression. Simply expressing the designer’s point of views through the use of lines, geometric shapes and forms.
created in
discipline
bachelor
institute
Senior Portfolio
Graphic Design
of Fine Art
Academy of Art University
selected works
graduation year
instructor
2016-2021
2021
Mary Scott
designed by
Kha Han Le
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2016-2021
A collection of works that focuses primarily on minimal designs with maximal expression. Simply expressing the designer’s point of views through the use of lines, geometric shapes and forms.
created in
discipline
bachelor
institute
Senior Portfolio
Graphic Design
of Fine Art
Academy of Art University
selected works
graduation year
instructor
2016-2021
2021
Mary Scott
designed by
Kha Han Le
4
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© 2021 kh a h a n l e All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electrionic, mechanical, photocopying, recording or otherwise without permission from copyright holder. c o p yri g ht
Kha Han Le kelly.khldesigns@gmail.com
this is dedicated to
For my mom and dad, who gave me nothing but support and care throughout this amazing journey. For my best friends, whose constantly encouraged and pushed me to be a better version of myself.
01/ page 06-25
Coffee First 02/ page 26-47
Speakeasy 03/ page 48-59
Finding Oddities 04/ page 70-93
Subscriptions Support
Contents
05/ page 94-111
Beyond The Labels 06/ page 112-125
Vodka Hanoi 07/ page 126-187
Plant Parenting 08/ page 188-207
Renew Project
The bold colors were intended to build depth to the graphics. Moreover, the simplicity of the designs and the choice of materiality were decided based on the affordability and functionality that the brand intended to offer. project
instructor
course
semester
Duralex Breakable Glass Packaging
Thomas McNulty
Packaging 02
Fall 2018
category
deliverables
t ypography
key words
Packaging Designs
Packaging Structures
Mr Eaves
Minimal Functional Durable Affordable
kh a h a n l e
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overview
project 01
Coffee First 10
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o b j ecti v e
a p p roac h
Design a packaging with the function of securing multiple breakable glasses. The brief was to create a structure that is functional and sustainable. The sustainability aspect will play an important role in the design, as it will dictate the dimension available for content and graphics.
I produced a rigid structure with minimal illustrative graphics that can inform the target audience the products inside the packaging. The simplicity of the designs and the choice of materiality I chose were decided based on the affordability and functionality that Duralex intended to offer. 11
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The concept was inspired by the Prohibition period in 1920. Speakeasy was created with an ornamental approach, with elements of Art Deco and suggestive iconography of alcoholic beverages. project
instructor
course
semester
Board Games Design
Christine George
Packaging 03
Spring 2020
category
deliverables
t ypography
key words
Packaging
Packaging Structures
Park Lane NF, Domaine Sans
Unique Handcrafted Organic Comfortable
kh a h a n l e
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2016-2021
s p e a ke a sy
p ro j ect
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overview
project 02
Speakeasy 30
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o b j ecti v e
a p p roac h
We were asked to design a board game that is appealing to a chosen demographic. A physical packaging structure with complete pieces to play a game was needed.
This project was inspired by the geometric elements of Art Deco and an emphasis on “Speakeasies”. I used stylized typography and geometric illustrations in order to reflect the Art Deco period. The concept and the style of the board game explored the idea of hidden bars and clubs and their lavish decorations. 31
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The project draws inspirations from nature’s textures of organic shapes and lines. In order to create a sophisticated aesthetic.
project
instructor
course
semester
1904-1906 Fillmore
Thomas McNulty
Graphic Design 02
Fall 2018
category
deliverables
t ypography
key words
Branding
Stationery System
Univers
Unique Handcrafted Organic Comfortable
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2016-2021
c o f e e f i rst
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01 02 03 04 05 06 07 08 09
overview
project 03
Finding Oddities 52
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o b j ecti v e
a p p roac h
Design a complete and cohesive branding system for a local boutique that demonstrates its uniqueness. Moreover, with the main purpose of increasing foot traffic and interaction.
Specialized in handcrafted and sustainably sourced products, the design has a premium and handcrafted feel to it. As its inspired by the proprietor’s selection of nature’s textures, I explored organic shapes and lines with texturized materials for a sophisticated aesthetic. 53
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When consumers have too many subscriptions and aren’t able to keep track of them, This can lead to unnecessary and inconsiderate spending.
project
instructor
course
semester
App Design
Joohye Jubilo
Graphic Design 03
Spring 2019
category
deliverables
t ypography
key words
UI/UX
Live App
SF Compact
Reliable Minimal Functional Lively
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p ro j ect
01 02 03 04 05 06 07 08 09
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project 04
Subscriptions Support 74
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o b j ecti v e
a p p roac h
We were asked to design an app that would solve consumers’ problems. The solution proposed should be able to aid consumers in their daily life activities with ease.
I designed an app that can help consumers monitor and manage their subscription spending activities. The design is functional and minimal to easily navigate the users through the app. The primary color is blue as it symbolize security and stability. 75
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Dietary restrictrions are common in modern societies. Dissecting nutritional labels and guiding readers through these restrictions can be done through simple recipes.
project
instructor
course
semester
Cookbook Design
Ariel Grey
Typography 03
Fall 2019
category
deliverables
t ypography
key words
Typography
Printed Book
Euclid Circular, Justus Pro
Icon based Illustrative Informational Playful
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p ro j ect
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project 05
Beyond The Labels 98
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o b j ecti v e
a p p roac h
Design a cookbook that demonstrates a clear purpose. A cookbook should be intended for a specific target audience and serve as a solution to their dietary problems or personal preferences.
For the cookbook, the concept revolves around the idea of disecting the nutritional labels on packaged goods. The choice of iconography and grids reflect the nutritional labels layouts. The overall purpose is to provide readers recipes that are healthy with pre-cooked items for convience. 99
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The drink’s fermented taste comes from a specical ingredient, glutinous rice. Vodka Hanoi is a local brand specialized in alcohol. Inspired by its origin, illustrations are createdfrom the iconic rice terraces Vietnam is known for. project
instructor
course
semester
Alcohol Packaging Design
Christine George
Packaging 03
Spring 2020
category
deliverables
t ypography
key words
Packaging
Packaging Structures
Modric, MajestiBanner, Sullivan, Tiempos Text
Agricultural Premium Illustrative Delightful
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Vodka Hanoi 116
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o b j ecti v e
a p p roac h
Design alcohol packagings with 3 flavors that demonstrate the concept of the brand. The concept should reflect the brand’s story and its unique selling point.
Inspired by the origin of the products and how it was made, The design is illustrative to reflect the sceneries of the origin’s location. The design is a hybrid between typography and illustration. The illustration was inspired by Vietnam’s iconic rice terraces and patterned tiles. 117
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The concept explores the relationship between human and plants through a sustainable and healthy lifestyle. Trellis brings you this experience through its brand indentity.
project
instructor
course
semester
Retail Store Brand Concept
Thomas McNulty
Packaging 04
Spring 2019
category
deliverables
t ypography
key words
Packaging / Branding
Packaging Structures
Mr Eaves, Euclid Circular
Green Organic Colorful Cozy
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team members
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Plant Parenting 130
Echo Shi Kha Han Le Blair PU Andrea Arteaga Kyra Oda Chey Chang
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This is a collaborative project, with the objective of designing a large-scale retail store brand and packaging system.
I was inspired to created a retail store that redefines the relationship between plants and people. Using plants to enhance both mental and physical health, the store has a variety of products we want to promote healthy lifestyle for all target audiences. It offers environmental friendly packaging and create a safe space for urban residents. 1 31
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target audience
sub - brands
fl agship lo cati o ns
Students & Recent Grads Mid-Class Income Urban Residents
Estar Spoonful Botane Green Thumb
Hayes Valley, San Francisco. Logan Square, Chicago. Manhattan, New York.
Diffuser Deodorant Bath Salts Candles Coffee Scrub Face Masks
Yoga Mat Weights Stationery Bike Weight Scale Yoga Ball
small
medium
l a rg e
Spatula Ladle Cream Cheese Mini Bell Peppers Juice shots
Almond Milk Coconut Milk Oat Milk Cashew Milk Dry Pasta Pressed Juices
Frying Pan Pot (Sauteuse) Griddle Pan
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medium
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Plant Seeds Succulent Trio Plant Stand Air Plant Flower Holder
Plant Hanger Plant Stand Plant Pot Grow Kits
Plant Stand Monstera Plant Dracaena Reflexa Chamaedorea Norfolk Isl Tree
small
medium
l a rg e
Hand Rake Pruning Scissors Hand Towel Hygrometer Thermometer
Watering Can Spray Bottle Humidifier Potting Mix Gloves
Indoor Trellis Grow Lighting Water Hose
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Essential Oils Cannabis Flower Cannabis Pre-rolls Pillow Mist Sleeping Cap Pillow Case
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The concept is to create a campaign to reduce the problem of material waste in the fashion industry. The Renew project has a strong tagline of : renew, recycle and repurpose.
project
instructor
course
semester
Renew Project
John Nettleton
Visual System 1
Fall 2019
category
deliverables
t ypography
key words
Branding / Applications
Posters Social Media Collaterals
Apercu
Organic Playful Typographic Vibrant
kh a h a n l e
s e l ecte d w o rks
2016-2021
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p ro j ect
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overview
project 08
Renew Project 192
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o b j ecti v e
a p p roac h
Design a visual system that solves a particular problem. The solution will be presented in 3 category: print, digital and social media.
Inspired by the stiching on clothing, Renew project explores the idea of recyling clothing. The campaign offers garment customization for the target audiences. This is shown through hand drawn illustrations on photography, to imply playful and vibrant garment customization the Renew projects has to offer. 1 93
194
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A collection of all the identities design in the portfolio.
project
instructor
course
semester
All projects
All instructors
All courses
All semesters
category
deliverables
t ypography
key words
Branding / Packaging / UI UX
Indentities design
All projects
Functional Timeless Practical
kh a h a n l e
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01 02 03 04 05 06 07 08 09
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project 09
Indentity Collection 212
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o b j ecti v e
a p p roac h
Design different indentities for various concepts and target audiences. Each indentities posess its own individuality.
I approached different concepts with different inspirations. However, the common goal is to create a functional yet beautiful indentities.
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Thank You
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kh a h a n l e
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2016-2021 ac kn o w l e d g e m e nt
to my fa m i ly
It is such a blessing to be a part of a supporting and loving family. Thank you for the constant support and encouragements. Thank you for believing in me and accepting me for who I am. It is a huge source of comfort to know how much I am genuinely loved. Lastly, thank you for the unconditional love that I call my family. to my b e st f ri e n d s
I’m grateful to have best friends that pushed me beyond my limits. You guys are always there for me, always got my back through many difficult times and procrastinations. Thank you for being there. I’m so lucky that you’re my best friends. to my i n stru cto rs
Thank you to Mary Scott, Thomas McNulty, Ariel Grey, John Nettleton, Joohye Jubilo, Christine George, David Hake, Amanda Day, Andrew Cambouris. Thank you for guiding me through this journey with your wisdoms, inspirations and patience.
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contact
Kha Han Le +84 901802236 khahanle.com kellyle25126@gmail.com
instructor
course
school
Mary Scott
BFA Senior Portfolio
Academy of Art University School of Graphic Design
printing & binding
paper stock
typeface
photography
Blurb.com
Mohawk Superfine Eggshell ProLine Uncoated 1003 Text
Apercu Arabic Zenith
Unsplash.com Elements.envato.com Kha Han Le
Colophon
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contact
website
behance
khahanle.com
kellyle25126 @gmail.com
linkedin.com/in/ kha-han-kellyle-583752149/
behance.net/kellykhahanle
