DAVE’S HEATING AND AIR
2018 / BrandBook
TABLE OF CONTENTS 3. Introduction 4. Logo 5. Alternative 6. Logo usuage 7. Improper 8. Colors 9. Typography 10. Collateral
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Introduction Dave’s Heating and Air is your trust-worthy, family owned Lincoln, Nebraska HVAC Thermal, and Air Conditioning Business. With over 25 years experience in HVAC products and technical service, Dave Cunning at Dave’s Heating and Air has the right solution for all your Heating and Cooling needs. We pride ourselves in being able to provide you with the best in heating and air conditioning repair. Our highly trained technicians work with a variety of brands and are available to help you with all your HVAC needs.
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Logo DAVE’S HEATING AND AIR
Our logo is the one element that unifies and represents our company and our brand. It has been designed to symbolize not only our name but also our services that we provide.
DAVE’S HEATING AND AIR
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Alternative DAVE’S HEATING AND AIR
In addition to the previous colored logos, the simple black and white or greyscale may also be used.
DAVE’S HEATING AND AIR
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Logo Usage Our logo can be displayed in two pairs of colors; yellow and navy blue or dark orange and turquiose. However, black and white or greyscale is also acceptable. The logo can be placed on any background as long as its not too noisy and does not interfere with the logo.
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Improper 1
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The logo must be used as is and not be altered in any way. This means that you must not: 1. Change logo’s orientation. 2. Add extraneous effects to the logo. This includes but is not limited to: bevel and emboss, lighting effects and drop shadows. 3. Change the logo colors. 4. Attempt to recreate the logo.
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5. Scale the logo unproportionately. 6. Make alterations, additions or substitutions to the words and or colors contained in the logo.
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Colors
Primary logo colors
Our company colors supports our logo best by giving it a modorn feel.
Pineapple Yellow
HEX FEE000
RGB 254,224,0
CMYK 0, 12, 100, 0
Navy Blue
HEX 233B5F
RGB 35,59,95
CMYK 63, 38, 0, 63
Dark Orange
HEXF47623
RGB 244,118,35
CMYK 0, 52, 96, 4
Turqouise
HEX FEE000
RGB 254,224,0
CMYK 62, 10, 0, 14
Secondary logo colors
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Base 900 San OT Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Base 900 San OT bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890
Typography Our primary typeface for any web materials is Century Gothic. We use the regular for standard copy and the bold weight for anything more important than that. For print material, we use Base 900 Sans OT light for standard copy and bold weight for the main heading.
Century Gothic Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Century Gothic Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Collateral
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