ElevateCafé
ElevateCafé
Corporate Identity Development
NAMING & LOGO
The word elevate is defined as the act of moving or raising to a higher place or position. This word was chosen to metaphorically describe the upward progression of the ACCE.
ElevateCafé ElevateCafé 2C LOGO at 1”
ElevateCafé WHITE LOGO at 1”
A three-pronged fork tilted in an elevated position, facing right on top of a cranberry diamond creates a clean, modern quality. The mark also forms an uppercase letter E which compliments the name. This name and symbol truly reflects the change and innovation conducted at the college.
ElevateCafé BLACK LOGO at 0.5”
AUTHENTIC
GROWTH
SIMPLISTIC
INNOVATIVE
ElevateCafé
Corporate Identity Development
8.5 x 11” Letterhead
ElevateCafé
STATIONERY
The stationery package is extremely important to the corporate identity. The application of the logo on these pieces deliver elegance and professionalism at once. These will leave customers knowing that they are in good hands.
ElevateCafé
Business Card
#10 Envelope
AUTHENTIC
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SIMPLISTIC
INNOVATIVE
ElevateCafé
Corporate Identity Development
4 Page Logo Usage Guidelines
ElevateCafé
LOGO USAGE GUIDLEINES The logo usage guidelines ensure that the usage of the ElevateCafé logo adheres to the standards set to sustain the quality and look that it should uphold.
AUTHENTIC
GROWTH
SIMPLISTIC
INNOVATIVE
ElevateCafé
ElevateCafé
Corporate Identity Development
SIGNAGE Window Signage
Signage is the defining moment whether the customer will visit or disregard your venue. It’s important to grab the customer’s attention with appropriate placement and signage.
Menu Board
Entrance Signage
AUTHENTIC
GROWTH
SIMPLISTIC
INNOVATIVE
ElevateCafé
Corporate Identity Development
ElevateCafé
APPLICATIONS Coffee Cup Apron
Food Package
The application of the symbol, design and color compliment the image and identity ElevateCafé is trying to portray. The use of the identity can be broadened, spread out and applied to several applications.
Gift Card with Holder
AUTHENTIC
GROWTH
SIMPLISTIC
INNOVATIVE