Natural Awakenings Ad Writing Kit
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“Verb Benefits” Memory Jogger The most successful ads promote the BENEFITS that the product or service provides. It’s best when those benefits are clearly stated within the ad. If not stated outright, they should be strongly intimated. The secret to identifying benefits: they start with a VERB. Below are several verb examples to inspire your thinking in the right direction for creating ads. Achieve Advance Attract Avoid
Build Bring Broaden Become
Cure Complete Create Capture Choose
Discover Delight Design Develop Dream
Enhance Escape Expand Exceed Excel Enjoy Eliminate Enlarge
Feel Fulfill Follow Find
Grow Get Give Gain
Have Help Hold Heal
Invite Improve Increase Indulge Imagine Inspire
Join Justify
Launch Lose Look Love Laugh
Maintain Meet Magnify Make Maximize
Protect Promote Prevent Provide Perform
Reduce Restore Relieve Release Renew Reach Relax Return Reveal Raise
Strengthen Stop Speed Up Satisfy Soothe Succeed Seize Save Stretch Start
Take
Upgrade
Keep Kiss
Welcome Win
The more benefits an ad contains, the greater its chances for success. (Add to this list by checking your thesaurus.)
Natural Awakenings Ad Writing Kit
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For more information regarding advertising with Natural Awakenings Magazine or to request a Media Kit, contact us at
Natural Awakenings Magazine 616-‐656-‐9232 Publisher@NaturalWestMichigan.com
Natural Awakenings Magazine- Kyle and Amy Hass 484 Sunmeadow Dr SE | Grand Rapids, MI. 49508 | 616.656.9232 Office 616.855.4202 Fax Publisher@NaturalWestMichigan.com | www.NaturalWestMichigan.com