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Situation Everyone will need health insurance at one point in their life, and no one should have to choose between buying food for their families, and paying for health insurance. Get Covered America is here to be your insurance market place for affordable health care. Let Covered America Help you!
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Business Objectives •
To help the 80 percent of American families who are currently without health care.
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To provide a marketplace for affordable health care.
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To provide quality and affordable health insurance to protect families.
Public Relations Objectives •
To reach out to the American people and cut through the clutter of what’s being said, and talk directly to the people.
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Arm people with information about affordable health care to provide them with security.
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Provide information on unbiased help on their health insurance options.
Strategies •
Spread the word about affordable health care by recruiting community volunteers all over the country.
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Recruit health care policy professionals to connect people to the right resources and information about the new health care options.
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Commission research to underscore the importance of affordable health care.
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Launch a campaign to showcase personal stories of how the new affordable health care has changed lives.
Public Relations Program Elements •
Get Covered America launches a viral email campaign across the nation to encourage people to go to the Get Covered America web page to see how much their new health care plan will save them.
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Encourage people to sign up for the affordable health care to prevent penalties for 2014, through local radio advertising, TV Promotions, and Social Media sites and blogs.
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Release a press release with President Obama addressing public issues to clear confusion about Get Covered America.