THE FURNITURE BRAND DESIGN PRESENTATION BY
KHUSH KHARWADE
P R E
S
E N T A T
I
O N F
L O W
- Key discussion points 1.DESIGN DEVELOPMENT
2. DESIGN DETAILING
3.BRAND GUIDELINES
▪
The concept
▪ Furniture design
▪ Logo, font, & colour palette
▪
Aim & objectives
▪ Materials
▪ Instagram ,Facebook & Pinterest
▪
Case studies
▪ Costing
▪
Inferences
▪ Furniture details
▪ Website design
▪
Conceptual sketches
▪ Manufacturing & material channels
▪ brochure
▪ Store design
page
4.BUSINESS PLAN ▪ Vision & Mission ▪ Core Values ▪ Product niche ▪ Business canvas ▪ SWOT Analysis ▪ Company structure ▪ Legal formalities needed
THE CONCEPT
Wabi - Sabi Wabi is said to be defined as “rustic simplicity” with a focus on a less- is -more mentality & Sabi is translated to“taking pleasure in the imperfect.”
￭ This is way of living that focuses on finding beauty within imperfections & peacefully accepting the natural cycle of growth & decay. ￭ This style seeks to value material in the most real, pure, & honest version. ￭ It seeks to maintain a minimalist aesthetic & add warmth to interior via rustic
materials & objects that tell a story.
A
I M
To design a furniture which can reflect Wabi-Sabi in its design.
To To maintain a minimalist To value material in the most original, pure & honest version.
aesthetics & add unique touch to interior spaces via rustic materials & objects that tell a story.
create
furniture
Minimising
desire
perfection
in
for
design
designs that are not
that will help us to live
bound by any trendy
more
fashion, but have been
impart truly authentic
built carefully with noble
style
materials.
spaces.
O B
J
E C T
sustainably in
I
our
&
interior
V E
S
CASE STUDY 1
Bila Wabi Sabi Apartment -Sergey Makhno Architects
Inspired
by
the
surrounding nature and the serendipity it evokes, the small apartment of 50m²
is
Japanese called
influenced
by
philosophies,
Wabi
shabi
or
imperfect beauty .
▪
Handmade light is an important part of every Sergey Makhno Architects’ project.
▪
It’s like a bungalow made of wood, clay, linen and all natural materials.
▪
The light here were used simple unprocessed materials, and the main accent in the
▪
All the walls have been finished with clay - no smooth, but with beautiful roughness provoking to
interior was put on textures. ▪
Sergey Makhno Architects created a sandy toned apartment.
touch even when we look at the picture. ▪
This apartment shows natural irregularity and calmness, love for natural materials and shapes.
CASE STUDY 2
The House of silence -Maria Marinina Architects The house of silence is a small apartment of 62 m² designed by architect Maria Marinnina.
▪ It feels so cozy and inviting, fresh and casual, with an impeccable use of textures
that add warmth and depth and a forever favorite neutral color palette.
▪ The open plan design helps with the flow and makes everything blend together seamlessly.
M A T
INFERENCE
“Finding
Leather
I
Imperfection.”
Jute
E R
Beauty in
Natural wood
Hence its love for natural materials and shapes a stone, a branch, a
A L
Wabi-sabi appreciates Irregularity, asymmetry & transience.
S
woven fabric, all these things share a certain roughness, simplicity Concrete
and uniqueness that makes them beautiful, despite their imperfect shape and texture. wabi-sabi can find new applications in contemporary design, making us appreciate the beauty of handmade objects though the use of natural materials. Stone
Linen
Perforated pendant lights
Bedside table
Imperfect couch
Cracked reception desk
C O N C E P T U A L
Epoxy resin wood log centre table
Branch floor lamp
Organic credenza
S K
E
Pebble log bench
T C H E
S
D E
S
I
G N
D E
T A L
I
N G ▪ Furniture design ▪ Materials ▪ Costing ▪ Furniture details ▪ Manufacturing & material channels ▪ Store design
Cracked Reception desk
Irregular console
Epoxy rosewood centre table
P R O D U C T
Centre table ,couch & end table set
Organic credenza
S
Wabi-Sabi bedroom
R E C E P T
CONCRETE I
O N D E
WOODLOG
S K
Flexible LED lights
E R
Cracked concrete
M A T
CRACKED
I A L
Teak wood log
D
I M E N T
I
O N S
S
Height – 3’6” Length – 7’0” Width -
3’3”
Crack concrete & old wood log used as main elements & lighting adding an elegant look to this which is reflecting a wabi-sabi in it.
SAND AGGREGATE
2.
TMT STEEL BARS (6mm) (REINFORCMENT)
42 kg
0.8 m³ = 1 bag
71.4 kg
0.04 m³
138.6 kg
0.08 m³
S K
PRICE
₹450/ bag 0.24 cubic yard = 0.1 meter cube
8 kg
6mm
TOTAL PRICE
₹ 420 ₹680
₹1400/metre cube
₹ 58.8
₹2400 /meter cube
₹201.6
₹50 / kg
₹400
E R
O N D E
CEMENT
SIZE
MANUFACTURING
TOTAL
1.
WOOD WORK (cutting + sanding + polishing)
4600
2.
ELECTRICAL FITTING
500
3.
CONCRETE LABOUR COST
2000
4.
MAINTANCE
400
₹ 7,500
5
8’ x 4’
₹30/sq. ft.
₹4800
5.
TEAK WOOD LOG
1
19 cubic feet
₹ 1100 / cubic feet
₹ 20,900
6.
WOODEN PLANKS (shelves)
3
0.6 cubic feet
₹ 750 /cubic feet
₹ 450
7.
TEAK WOOD PU POLISH
0.8 L
44 square feet
₹210 / Litre
₹168
8.
LED LIGHT STRIP (einnovative LED flexible strip neon flex tube frosted rope)
1
10 m
₹ 500 / meter
₹ 5000
PROFIT =
20 X (TOTAL COST/100) 20 X ( ₹ 32,398+₹ 7,500)/100 20 X 398.98
TOTAL PROFIT=
₹ 7979
₹ 32,398 + ₹ 7,500 + ₹ 7979
TOTAL ESTIMATION =
₹ 47,877
T O T A L
SUM OF ALL MATERIAL TOTAL PRICE + TOTAL MANUFACTURING COST + 20% PROFIT
T
TOTAL ₹ 32,398 TOTAL ESTIMATION
TOTAL MANUFACTURING COST =
I
C R A C K
MELAMINE COATED PARTICAL BOARD (mould)
P R O F
4.
A L
E D R E C P T
I
SR. NO
N G
M20 CONCRETE (1:1.5:3)
QUANTITY
I
1.
MATERIALS
M A N U F A C T U R
SR.N O.
M A T
I
COSTING & ESTIMATION
S
O N D E S K
BACK ELEVATION
L
I
FRONT ELEVATION
I
3D BACK VIEW
D E T A
3D FRONT VIEW
C R A C K E D R E C E P T
PALN
S K
PALN
S
O N D E
PALN
L
I
SIDE ELEVATION
I
FRONT ELEVATION DETAIL
D E T A
DETAIL AT ‘B’
C R A C K E D R E C E P T
DETAIL AT ‘A’
RESIN
ROSEWOOD
C E N T E R T A B
L
E
Polish
E R
Rosewood Log
M A T
EPOXY
I A L
Epoxy Resin
D
I M E N T
I
O N S
S
Height – 1’6” Radius – 1’5”
Defects in rosewood log is field with epoxy resin which highlights the centre table. And that portraying the wabi - sabi style in its design.
1
PRICE
9.2 cubic feet
₹ 3,700/ cubic feet
TOTAL PRICE
₹ 34,040
SR. NO
MANUFACTURING
TOTAL C0ST
1.
WOOD WORK (sanding)
₹ 500
3.
POLISHING
₹ 600
4.
CASTING
₹ 600
5.
MAINTANCE
₹ 300
7.
WOOD PU POLISH
0.4 L
7 kg
25.5 Sq. ft.
₹ 400 / kg
₹ 2,800
₹ 210/litre
₹ 84
TOTAL MANUFACTURING COST=
PROFIT =
S
7 kg
₹ 2000
20 X TOTAL COST/100
20 X (36,924+2000)/100
TOTAL PROFIT=
₹ 46,709
T O T A L
SUM OF ALL MATERIAL TOTAL PRICE + TOTAL MANUFACTURING COST + 20% PROFIT
₹ 36,924+ ₹ 2000 +₹ 7,785
TOTAL ESTIMATION =
₹ 7,785
T
TOTAL ESTIMATION
20 X 389.24
I
TOTAL MATERIAL COST = ₹ 36,924
P R O F
CASTING RESIN
N G
E P O X Y R E
I
3.
A L
N R O S
SHEESHAM WOOD LOG
SIZE
I
I
QUANTITY
E R
1.
MATERIALS
M A N U F A C T U R
SR.NO
M A T
E W O O D
COSTING & ESTIMATION
E W O O D
DETAIL AT ‘B’
DETAIL AT ‘A’
S
N R O S
SECTIONAL ELEVATION
L
I
3D VIEW
I
S
ELEVATION
D E T A
E P O X Y R E
PLAN
E N D T A B L
STUMP E
Polish
Teak wood Log
E R
LED Light
M A T
TEAK WOOD
Metal stand
I A L
9MM Glass
D
I M E N T
I
O N S
S
Height – 2’6”
Radius – 0’10”
Old wooden stump is converted into end table .
2.
QUANTITY
SIZE
PRICE
TOTAL PRICE
1
5 cubic feet
₹ 1100 / cubic feet
₹5,500
TEAK WOOD LOG
GLASS
1
3.9 square feet
₹ 150 /square feet
₹ 585
2
4 inch
₹ 1360
₹ 2,720
2m
1m
₹ 8 / meter
₹ 16
(9MM Transparent plate glass)
METAL LEGS
5.
PVCCOATED WIRE
6.
D3 PIN PLUG
1
-
₹ 19 / Piece
₹ 19
7.
LED ROUND WARM WHITE SURFACE PANEL LIGHT
1
10 V
₹ 346 / Piece
₹ 349
SR. NO
MANUFACTURING
TOTAL
1.
SANDING & GRINDING
500
2.
ELECTRICAL FITTING
200
3.
POLISHING
600
5.
MAINTANCE
200
I
3.
E R I
PROFIT = 0.3 L
15 Sq. Ft.
₹210 / Litre
1,500
20 X TOTAL COST/100 20 X (9,252 + 15,00)/100
₹ 63
20 X 107.52 TOTAL PROFIT=
₹ 2,150
₹ 9,252 + ₹15,00 + ₹2,150
TOTAL ESTIMATION =
₹ 12,902
T O T A L
SUM OF ALL MATERIAL TOTAL PRICE + TOTAL MANUFACTURING COST + 20% PROFIT
T
TOTAL ESTIMATION
₹ 9,252
I
TOTAL MATERIAL COST =
P R O F
WOOD POLISH
TOTAL MANUFACTURING COST =
N G
8.
A L
E T
1.
MATERIALS
M A N U F A C T U R
SR.N O
M A T
E A K W O O D L O G E N D T A B
L
COSTING & ESTIMATION
T
D E T A
I
L
S L
E
SECTIONAL ELEVATION ELEVATION
E A K W O O D L O G E N D T A B
PLAN
SR.NO. 1.
MATERIAL • WOOD LOGS • VEENER SHEETS • WOOD PRODUCTS
CONTACT +919428534782
LOCATION
Nilam Traders
DISTANCE
7.9 Km
Narol - Vatva Rd, Nr. ford cargo, Aakash Metrocity, Narolgam
+917925322085
Swami wood products
2.4 Km
16, 17, New Timber Market, Near New Gujarat Kabadi Market, Behrampura
2.
3.
• EPOXY • ADHESIVES
+919824182538
WOOD POLISH
+919898250141
Vihan techno solutions
2.2 Km
510, 5th floor, Hemkoot Building, Nr. Gandhi Gram Railway Station, Ashram Rd, Ellisbridge
Asian paints
3.6 Km
Gate no 3 Shakti society,nr,BRTS BUS stop danilimda
4.
GLASS
+919327036152
Libra designs
300 m
30, Opp. NID, Museum Road, Municipal Shashtri Market, Rajnagar Society, Paldi
5.
• CONCRETE • METAL BAR
+919824823899
Readymix concrete suppliers
1.7 Km
Narolgam, Ellisbridge, Ahmedabad, Gujarat 380006
+917926607336
Shri Ganesh Building Material Suppliers
1.0 Km
897/5, Trikamlal S Chali, Fatehpur, Vikas Gruh Rd
6.
MATERIAL & MANUFACTURING
HARDWARES
+917926577580
Bhagwati Enterprises 202, 2nd Floor, Ashram Avenue, Behind Kochrab Ashram, Paldi, Paldi, Ahmedabad, Gujarat 380006
7.
MARBLE
+917926577580
Soham Marble & Stone Private Limited 16, Jain Merchant Society, Paldi Sarkhej Road, Paldi
8.
SCRAP
+91991350921
Shreenathji Pasti Bhandar
650 m 1.2 Km 300 m
Municipal Shopping Centre, Diwan Ballubhai School, NID, Jay Bhikkhu Marg, Rajnagar Society, Paldi
CHANNELS +919913368313
Kathiyawadi Scrap Traders 10, Kabadi Marker No 5 Opp, PWD House Nr, Talav, Narol Rd, Chandola, Chhipakuva
4.2 Km
S
T O R E
S
I
T
E LOCATION Sankar Kender Bhagtacharya Rd
Kocharab, Paldi Ahmedabad, Gujarat 380007
LANDMARKS
▪ As situated near Patang kite museum many people who have keen attraction towards handmade and antique things will get in to buy furniture.
▪ Due to national institute of design students will come hear with their waste or old product and innovate in workshop.
▪
PATANG KITE MUSEUM
▪
INDIAN ISTITUTE OF DESIGN
▪
DIVAN-BALLUBHAI HIGH SCHOOL
Area 43324 sq. ft.
S
T O R E P
L A N N
1.
Reception area
10. Pantry
2.
Display window
11. Customize lab
3.
Product display
12. Mini warehouse
4.
Control room
5.
Mini storage
6.
Accessories display
7.
Seating area
8.
Washroom
9.
Rest room
(Tools & machine)
13.
Main warehouse (manufacturing products)
14. Workspace 15. Upstairs office 16. Parking space
L A B E
L
S
I
N G
S
DAY
T O R E
VIEW
F R O N T
NIGHT VIEW
I
N
E X P E R
S
T O R E I
E N C E
B R A N D G U
I
D E
L
I
N E
▪ Logo, font, & colour palette ▪ Instagram ,Facebook & Pinterest page ▪ Website design ▪ brochure
S
C O L O U R P A L
L O G O
E
T
T
E
C O L O U R S
F O N T A B C D E F G H I G K L M N O P Q R S T U V W X a b
c
d e f g h
i
j
k
l m n o p q r
s t u v w x
Y Z
y z
A
B
C
D
E
F
G
H
I
G
K
L
M N
O
P
Q R
S
T
U
V W X
Y
Z
a
b
c
d
e
f
g
h
i
j
k
l
m n
o
p
q
s
t
u
v
y
z
r
w
x
I
N S
T A G R A M
https://www.instagram.com/wabi.sabi.__/?hl=en
P
I
N T
E R E
S
T
https://in.pinterest.com/khushkharwade/imperfectly-perfect-furniture/
B R O C H U R E https://simplebooklet.com/brochure29
W E B S
I
T
E
https://khushkharwade.wixsite.com/website
F A C E B O O K https://www.facebook.com/Wabi-Sabi-104302284767098/?modal=admin_todo_tour
B R O C H U R E
5
6
1
2
3
4
B U S
I
N E
S
S
P
L A N ▪ Vision & Mission ▪ Core Values ▪ Product niche ▪ Business canvas ▪ SWOT Analysis ▪ Company structure ▪ Legal formalities needed
THE GLODEN CIRCLE We live in the world where perfection is the basic goal of every mankind. So, I
W H Y
?
wanted to create culture of innovation by changing their perception to "finding beauty in imperfect, incomplete and uncertain thing.
WHY H O W ?
W H A T
▪
Reusing old and broken pieces to make something new out of it.
▪
Using various technique to Treat defect as they are precious.
•
Adding unique touch to interior spaces
•
Use product as highlighting element of space.
?
?
HOW ?
WHAT
?
G O A L V
I
S
I
O N
Add unique touch to interior spaces with the concept of letting of perfectionism.
M I
S
S
I
O N
S
Reduce energy usage per unit of production. O B
J
E C T
I
V E
S
▪
Using raw material
▪
Increase rate of upcycling
▪
Use old and waste materials
Excellent customer service.
To create culture of innovation by changing the O B
J
E C T
I
V E
S
perception of world that imperfections and defects possess beauty within them.
▪
Provide high quality products
▪
Marketing/advertising.
▪
Customer input on products.
We provide outstanding products & unsurpassed service that, together deliver premium value to our customers.
INNOVATION
We value new innovation, ideas & seek to involve Our people in everything we do.
HONESTY
CUSTOMER FOCUSED
We use extreme raw materials in its pure version & value the craftmanship, reuse & decay.
We are customer focused & will create special experiences for our guests.
C O R E V A L U E
QUALITY
S
T H E
B U S
I
N E
S
S
M O D E
KEY ACTIVITIES
KEY PARTNERS
L
C A N V A S
VALUE PROPOSITIONS
▪
Designing furniture
▪
comfortable & inviting
▪
Suppliers
▪
Manufacturing furniture
▪
online community
▪
Woodworker
▪
Advertising & marketing
▪
personal assistant
▪
Harvesters
▪
Manufacturing firms
▪
Designers
▪
Furniture resellers
▪
Adding uniqueness to interior
Warehouse
▪
▪
using pure & honest materials
▪
Changing the perception of
peoples with concept of letting
CHANNELS Physical store
▪
Magazines & catalogues
▪
Website
▪
Lifting equipment
go of perfectionism & and
▪
Tools & machines
appreciating imperfect beauty
▪
Mobile app
Computers
of products.
▪
Word of mouth
▪
Social media
Skilled labors
COST STRUCTURE
REVENUE STREAMS
▪
Manufacturing cost
▪
Salary to employs
▪
Legal & settlement cost
▪
Product sales
▪
Raw material cost
▪
Insurance cost
▪
Infrastructure cost
▪
Product delivery
▪
Transportation cost
▪
Maintenances cost
▪
Launch event & marketing cost
▪
Student workshop
▪
Labour cost
▪
People who love the rustics &
raw materials
▪
Megastores
▪
People who want unique products.
▪
▪
USERS
(e-mail, call, messages)
spaces.
KEY RESOURCES
Transporters
▪
▪
services
CUSTOMER SEGMENTS
COUSTOMER RELATION
▪
Product commission
▪
Customer retention
OWNERS ▪
Resorts
▪
Restaurants
▪
Designer studios
▪
Design oriented peoples
S
S
T R E N G T H S
▪ Good Products/services ▪ Customer focused
W
W E A K N E
S
S
O O P P O R T U N
I
T
I
▪ Growing number of customers ▪ Creation of new customers
E
S
T T H R E A T
S
▪ Rise of the brand value
▪ Innovative & creative ideas
▪ Profit margin to low
▪ Top Market position
▪ Lack of new product
▪ Strong distribution channels
▪ Financial resources
▪ Highly Profitable production
▪ Sales channels
▪ Good staff
▪ Less organised ▪ Cash flow, cash drain
▪ Collaboration & partnership ▪ Strong & welcoming social media profiles ▪ Business & product development
▪ Competitive intentions ▪ Market demand ▪ Loss of resources ▪ Poor management ▪ New partners
General manager
Operations coordinator
Designer
Interior designer
Sales coordinator
Administrative coordinator
Sales Transport & forwarding
Marketing Web-social media
Sales Public sector
Research & development
Sales office
Assembly& installation
Assistant Accountant
Sales services
C O M P A N Y
S
T R U C T U R E
L
E G A L
F O R M A L
I
T
I
E
S
ONE PERSON COMPANY
Obtain certification of incorporation
Payment of fees to MCA
MCA – Ministry of corporate Association ROC- Registrars of companies MoA – Memorandum of Associations AoA – Articles of incorporation
Sign & file document with ROC
Draft MOA & AOA
Get a name approval
OPC is ready
Apply for COI
THANK YOU !