VICTORIA’S SECRET Media Kit 2016
March 22, 2016 Angharad Chester-Jones Charleston Magazine P.O. Box 1794 Mount Pleasant, SC 29465-1794 Dear Mr. Chester Jones: It’s no longer a secret! Victoria’s Secret is proud to announce the first 2016 Swim Collection Event, being held at Isle of Palms Beach on March 26th. Victoria’s Secret will be re-launching their 2016 swim collection featuring boho inspired looks, color-way blocking, crochet, and sporty zip styles, all offered in a variety of colors and silhouettes.
VICTORIA’S SECRET
As you may know, Victoria’s Secret is the world’s leading brand for women’s lingerie and apparel targeting ages 18-35. Therefore, we believe Charleston Magazine readers will be greatly appreciated in aware about the upcoming Victoria’s Secret Swim Event. In this media kit, you will find the following: • News release introducing event • Backgrounder • Fact Sheet • Publicity Photos • 2016 VS Swim Catalogue • Event Flyer If you have any further questions about the upcoming Victoria’s Secret event, please contact me at (843)-5439874 or by email nikeamccoy@gmail.com Sincerely,
Nikea McCoy Nikea McCoy Special Events Coordinator
SWIM 2016 NEWS RELEASE Featured items shown are The Strappy Hottie Halter Top & The Strappy Side-tie Cheeky Bottom. These items will be available for purchase at the Victoria’s Secret Swim Event.
FOR IMMEDIATE RELEASE
FOR MORE INFORMATION:
March 22, 2016 Nikea McCoy Event Coordinator 843-987-654 nikeamccoy@gmail.com
Victoria’s Secret Swim Party CHARLESTON, SC- Victoria Secret will be hosting a swim party located at 1-14th Avenue, Isle of Palms Beach. The event will take place on Saturday March 26th at 2:00 p.m until 6:00 p.m. The event will feature “special” guest appearances by popular Victoria’s Secret models, Candice Swanepoel and Jasmine Tookes. Up close and personal autographs and photos will be held. There will be food, drinks, freebies, raffle, music, and more. The event is free and open to the public. Victoria’s Secret new 2016 swimwear collection will be presented and ready for purchase, along with chances to win great prizes and gift cards. Guests have many fun things to be apart of such as Volleyball Tournaments and Best Swimwear. Local Victoria’s Secret sales team are very excited to be apart of this wonderful event. “I am so excited to be attending”, said Tammy, manager at Victoria Secret King Street Location, “we would love for everyone to come out and enjoy the party with us”.
VICTORIA’S SECRET
Victoria’s Secret is the #1 women’s specialty retailer in America is known for their intimate’s apparel, operating over 1,000 shops throughout the United States, Canada, and U.K. The company is known for their popular brands Very Sexy and Angels. ###
FACT SHEET
BACKGROUNDER FOR IMMEDIATE RELEASE
FOR MORE INFORMATION:
FOR IMMEDIATE RELEASE
FOR MORE INFORMATION:
March 22, 2016 Nikea McCoy
March 22, 2016 Nikea McCoy
Event Coordinator
Event Coordinator
843-987-654
843-987-654
nikeamccoy@gmail.com
nikeamccoy@gmail.com
Victoria’s Secret
Victoria’s Secret •
Victoria’s Secret was founded in 1977 by Roy Raymond.
build a lingerie store that made men comfortable enough to walk in and buy their wives lingerie without having
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The company is on top of the “bra technology” with their heart rate monitor compatible sports bra.
to deal with the limited unappealing selection and awkward stares of sales associates. The brand’s name came
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According to Victoria’s Secret current annual report, the company has been steadily rising over the past three years.
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Every annual fashion show, the dollar worth of their iconic custom bra increases. In 2001, model Gisele Bündchen wore the most expensive lingerie ever created, the “Red Hot Fantasy Bra”, totaling of $15 million dollars.
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Victoria’s Secret is owned by L Brands, who also owns other retail companies such as Bath & Body works and La Senza.
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The company operates 1060 stores in the United States alone.
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Victoria’s Secret has helped many young women advance in the modeling industry featuring models from every continent, except Antarctica.
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Their fashion show is a global fashion phenomenon, which was started in 1995.
In the 1970’s Roy Raymond opened the first Victoria’s Secret in San Francisco. His intentions was to
from the Victorian Era, along with the word “secret” to give the company a more exclusive intimacy feel. In 1982, Raymond sold his business to Limited Brands for about one million dollars. Victoria’s Secret was transformed to focusing mainly on women since 70% of in store sales and 50% of online sales were women buying for themselves. Most of Victoria’s Secret success is because of Grace Nichols, she was named president and CEO in 1991. Since then, the company has become one of the top ten most popular and recognized brands and leading retailer of lingerie in the world. Today, Victoria’s Secret operates about 1,000 mall based stores across the United States alone. They also have many locations in other regions such as Puerto Rico and Canada. Victoria’s Secret fashion shows, which occur every year and catalogues, are their main advertising campaigns that has also enhanced their brand awareness.
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PHOTO OPPORTUNITY SHEET FOR IMMEDIATE RELEASE
FOR MORE INFORMATION:
March 22, 2016 Nikea McCoy Event Coordinator 843-987-654 nikeamccoy@gmail.com
Victoria’s Secret Special Guest Appearance What: Candice Swanepoel and Jasmine Tookes will make a personal appearance at the Victoria’s SecreSwim Party. Who: Candice Swanepoel has modeled for Victoria’s Secret since 2007. In 2010, she was officially crowned an Angel. Jasmine Tookes has walked in the 2012 Victoria’s Secret Fashion Show, and is the face of VS’ perfume Scandalous. When: Candice and Jasmine will be available for up close and personal photographs and autographs during the event on Saturday March 26th between 4:00 p.m. and 5:30 p.m. Where: The event will be located on 1 14th Avenue, Isle of Palms Beach, Charleston, SC. Why: The 2016 Swim Collection will be further advertised/marketed for the brand and ready to purchase
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