The Soap Shoppe Branding Manual by Michelle Nunez

The Oregon, IL Corporate Brand Identity Manual

Forward

This book was created as an assignment for Visual Communication Design 3. The owners of The Soap Shoppe of Oregon, IL is not truly associated with this project, nor were they informed that their company was the one was chosen for this assignment. All thatâ&#x20AC;&#x2122;s within this booklet is of the designerâ&#x20AC;&#x2122;s own design for educational and portfolio use only. This book is the detailed description of the symbol that was chosen by the designer to be associated with The Soap Shoppe of Oregon, IL. Please follow the rules within this book. Those who fail to follow the outlined design may be subjected to repercussions. These include, but is not limited to, a herd of geese being sent to your house, a baby dragon left in your care, and blue garden gnomes being left on the front step of your door every morning until the damage is fixed. Please enjoy and have fun.

From the Owner of the Soap Shoppe: The Oregon Soap Shoppe is located in Oregon, IL and Our shop carries over 200 varieties of fragrent handmade soaps, soaks, scrubs, unguents, and lip balms. Our soapmaker has over 20 years experience in handcrafting soap. This experice manifests itself within the high quality handmade soap this is sold in the Oregon Soap Shoppe. We are located within a few hours of Chicago, IL. Our location is a great place f or anyone to stop in and learn more about the trade. Throughout history soapmaking has been a honored art form. It’s relevance in American history makes a trip to our shop an educational day for young and old alike. In addition to handmade soaps, we also have many great gifts and we offer free wrapping with the purchase of one!

“We make soap for every body”

Mission Statement

Table of Contents 1

Logo 3

Usage

Misusage

Colors

Typography

Application 11

Stationary

Envelopes

Uniforms

Vehicles

Promotion 21

Packaging

Emperas

Advertisements

Acknowledgements

Logo The Soap Shoppe of Oregon, Illinois is a small store who pride themselves on making quality handcrafted soap, which can be used on the body, hair, and face. Theyâ&#x20AC;&#x2122;ve a variety of scents and specifically targeted soaps, such as soap that helps clear complexions. What is attempted through this new logo is to keep true to their old one, which had a sort of rustic look, giving it a homemade type of feel. The company also has class and using an elegant typeface shows that more than a simple illustration could.

The Oregon, IL

Usage By using this logo, the following are the allowed terms of usage. Please abide by these rules, for they are set to maintain and provide the greatest quality image and representation of The Soap Shoppe, located in Oregon, IL.

Primary Logo Shoppe Blue C100 M91 Y15 K2 Bubble Pink C36 M62 Y11 K3

The Oregon, IL

Primary Logo Reversed Shoppe Blue C100 M91 Y15 K2 Bubble Pink C36 M62 Y11 K3

Secondary Logo, No Location Shoppe Blue C100 M91 Y15 K2 Bubble Pink C36 M62 Y11 K3

The

The Oregon, IL

Primary Logo Color Variation Soap Red C7, M98, Y44, K33 Tan Bar C0, M8, Y33, K10

The

Primary Logo Black Rich Black C40 M40 Y0 K100

Secondary Logo, No Illustration Shoppe Blue C100 M91 Y15 K2 Bubble Pink C36 M62 Y11 K3

Primary Logo Black Reversed Rich Black C40 M40 Y0 K100

The

The Oregon, IL

Oregon, IL

Secondary Logo Black, No Illustration Rich Black C40 M40 Y0 K100

Oregon, IL

Illustration Flushed Left Shoppe Blue C100 M91 Y15 K2 Bubble Pink C36 M62 Y11 K3

Misusage

By using this logo, it is agreed that the following is never done. This is due to the fact that the integrity of the design must be kept in tacked. Misusage of the logo is subjected to but not limited to the following. Please Ask if there be any other questions on the misusages of the logo or branding.

The

Don’t: Change the angle of the text within the illustration. Oregon,

Don’t: Close the illustration and/ or rid it of the text. This leaves it too open and empty. Always have something within the illustration.

The

Don’t: Rearrange the text except with the approved usage.

The Oregon, IL

The

Don’t: Change the colors of the text except the ones that are already varied. Also keep the dark colors dark and the light ones light.

Don’t: Move the illustration outside the allowed placements. It becomes too busy and difficult to read.

Don’t: Move the text out of the illustration. This creates a sense of disconnection.

Oregon, IL

The Oregon, IL

Keep the logo proportionate both vertically and horizontally. This prevents distortion.

Colors To keep the logo and representation of the of the company the same, the following colors are to be used. There are also a set of alternative colors that may be used should the need arise. Please do not stray from these colors. If there are any other questions on colors, consult the color wheel.

Primary

Shoppe Blue: C100, M91, Y15, K2

Bubble Pink: C36, M62, Y11, K3

Shoppe Blue Web: R51, B153, G51

Bubble Pink Web: R153, B153, G102

Rich Black: C40, M40, Y0, K100

Alternatives Pantone 7420 C7, M98, Y44, K33

Pantone 7540 C40, M30, Y22, K60

Pantone 7444 C28, M20, Y0, K0

Pantone 7502 C0, M8, Y33, K10

Typography

The following text is the approved usage of font families. The elegance of Zapfino Linotype One and the rustic look of Blackadder IM are to be used for logos and headings. For stationary and body text, serif font should be used. This gives the letter a formal look. Footlight MT Light, Georgia, and Times New Roman are the approved fonts for this purpose.

Body Text: Georgia

Regular -