01
RESEARCH YOURTARGET AUDIENCE
BEFORE YOU START MAKING ANY DECISIONS ABOUT HOW TO CREATE A BUSINESS BRAND, YOU NEED TO UNDERSTAND THE CURRENT MARKET
02
PICK YOUR FOCUS AND PERSONALITY
IT’S IMPORTANT TO FIND YOUR FOCUS AND LET THAT INFORM ALL THE OTHER PARTS OF YOUR BRAND AS YOU BUILD IT.
03
DEVELOP BRAND IDENTITY
ONCE YOU’VE GOT A NAME DOWN, YOU’LL NEED TO THINK ABOUT YOUR BRAND DESIGN HOW YOU’LL VISUALLY REPRESENT YOUR BRAND
04
BUILD BRAND AWARENESS
YOUR BRAND NEEDS TO EXIST AND REMAIN CONSISTENT WHEREVER YOUR CUSTOMERS INTERACT WITH YOU