KAI JAPENESE CUISINE BRAND GUIDELINES
TABLE OF CONTENTS
03. TABLE OF CONTENTS 03. ABOUT 05. LOGO 07. DO’S AND DON’TS 10. COLOR PALETTE 11. TYPOGRAPHY 15. STATIONARY 03
ABOUT
KAI Sushi Japanese & Asian Cuisine offers a great comfortable atmosphere, friendly service, and a spacious parking lot. KAI authentic Japanese & Asian cuisine is an adventure in good living and is perfectly suited for a casual lunch, an intimate dinner, or a fun gathering spot for happy hour. Master Chef Michael Luna, makes sure that our food entertains you and pleases you. They gather the best available seasonal ingredients to demonstrate their culinary artistic ability and versatility. KAI is committed to serving only the freshest, most exceptional seafood, meats and vegetables, all prepared with unmatched innovation. Please allow our friendly staff and knowledgeable chefs to assist in creating a unique dining experience every time you visit KAI.
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LOGO
THE LOGO IS A VERY VALUABLE ASSET. WE MUST TREAT IS NICELY. NEVER ABUSE THE LOGO. IT DOESN’T HAVE ARMS SO IT CAN’T FIGHT BACK.
01. MAIN LOGO This logo is to be used for all printed collateral.
02. SECONDARY LOGO This logo is to be used for secondary purposes and vertical alignments on all printed collateral.
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01
02
JA PA N ESE CU I S I N E
JA PA N ESE CUISIN E
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DO’S AND DON’TS
YOU WOULDN’T WEAR ONE BLUE AND ONE ORANGE SOCK. TAKE A MOMENT TO THINK ABOUT HOW TO USE THE KAI LOGO.
01. SPACE AROUND THE LOGO Always leave the logo with some space to breathe. Use at least a quarter inch space around the whole logo. Use white or neutral backgrounds.
02. NO BACKGROUNDS Do not use the logo on top of backgrounds of any sort.
03. NO DISTORTION Do not distort or rotate the logo.
04. NO EMBELLISHMENTS Do not add embellishments like drop shadows, embossings etc. on the logo
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1/4 in.
JAPANESE C UIS INE
JAPA N ES E CUI SI N E
1/4 in.
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ESE N A JAP ISINE CU
JAPA N ES E CUI SI N E
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COLOR PALETTE
THE COLORS ARE WHAT GIVES IT PERSONALITY. WE’RE BRIGHT, BOLD, AND CONFIDENT. THEY’RE SIMPLE AND CLEAR.
PRIMARY COLORS
KAI BLUE
KAI ORANGE
PANTONE P 118-14 C
PANTONE P 37-16 C
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TYPOGRAPHY
THE TYPEFACE PLAYS HUGE PART IN THE IDENTITY. QUESTRIAL IS THE CORPORATE FONT. NOT THAT ANY OF US WEAR SUITS TOO OFTEN.
01. QUESTRIAL Questrial is a nice, simple font. Good for anything from healines to text. Use Questrial wherever possible.
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01
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 0123456789 (,.?!@#$%^&*)
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TYPOGRAPHY
01. HEADING 02. SUB HEADING 03. PARAGRAPH
35pt size / 45pt leading / 100 tracking / Full Caps 20pt size / 30pt leading / 25 tracking / Full Caps 15pt size / 20pt leading / 0 tracking / Sentence Case
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TYPEFACE
02 QUESTRIAL 03 Questrial is a nice, simple font. Good for anything from healines to text. Use Questrial wherever possible.
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STATIONARY
THE STATIONARY IS IMPORTANT. IT REPRESENTS THE COMPANY AS A WHOLE. FIRST IMPRESSIONS ARE THE MOST IMPORTANT. ALTHOUGH A BUSINESS CARD IS JUST PAPER, IT SHOULD BE THE BEST PIECE OF PAPER.
01. LETTER HEAD A letter head is simple and speaks about the company. If you have something to say, why not do it professionally.
02. BUSINESS CARD A business card is a card bearing business information about a company. it’s the first impression that we give to a client, it’s a .way to stand out and be remembered
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01
02
The logo should be placed on top right coner. Information lined up at bottom of page.
Front: Logo should be placed middle with no typography. Back: Secondary logo on top with information stacked evenly under logo.
JA PA N ESE CU ISIN E
JA PA N ES E C UIS IN E 210-340-8888 2535 NW LOOP 410 SAN ANTONIO, TX 78230 KAISUSHISA.COM
PHONE : 210-340- 8888
2535 NW LOOP 410 SAN ANTONIO, TX 78230
KAISUSHISA.COM
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