3 minute read
Supporting Our Mission
Looking back, it’s hard to remember life before the pandemic. COVID-19 changed our world in an instant. The crisis simultaneously created an increased demand for help and support for those affected by kidney disease and an unexpected decrease in revenue to fund those vital services.
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by Trish Reynolds
“ W ith so many of our usual fundraising activities suspended or delayed, we quickly began to explore new opportunities for our supporters to contribute to our mission,” said Anthony Tirone, Ontario Branch Executive Director.
The David Ayre’s Emergency Fund launched in April was a game changer. The funds received in those early days of the pandemic provided much needed support for shortterm financial assistance at a time when patients were facing increased challenges in finding reliable, accessible transportation to get to dialysis. (See more about the David Ayres emergency fund on page 9).
In May, we launched our first 50/50 draw with much success. Executive Director, Anthony Tirone recalls making the winning phone call —“it honestly was one of the best calls I’ve ever made,” said Tirone. “At a time when there was so much anxiety and uncertainly, to share such good news… it made my day.” For Caroline, a two-time transplant recipient, the call came at a time when she could help family from England who were dealing with the effects of the pandemic. “I knew which day the 50/50 raffle was being held, and when I got a call from The Kidney Foundation, I had an inkling it had something to do with the draw. My first reaction was complete surprise. I have never won anything before in my life. I bought the tickets simply to support The Kidney Foundation,” said Caroline. A second draw was held in October, with the final prize totaling more than $26,000. The final draw for 2020 will launch on November 18 and the winning ticket will be drawn on New Year’s Eve. Learn more about The Foundation’s 50/50 draw at kidney5050.ca. 10 / Kidney Living / Fall 2020
With the safety of our community top of mind, we made the decision in the spring to transition our signature Kidney Walk to a virtual event. Participants were asked to join with their family or social bubble and walk within their own neighbourhoods. The Ontario walk community gathered on September 27 for a virtual opening ceremony. The online celebration featured walkers from all walks of life from different parts of the province. Walk participants were encouraged to share their images and videos online. It was truly a memorable day. “Our community embraced the change and took steps to show their loved ones they’ve got their back,” said Daniela Piotrowski, Senior Regional Manager of Community and Fund Development. “Over $660,000 was raised thanks to the commitment and dedication of so many walkers and their supporters, providing crucial support for programs and services.”
What’s next?
An online auction will kick off in November just in time for the holiday season, providing yet another way for our supporters to show they care. Silent auctions have been a long-standing tradition at events such as our annual gala and community special events. Custom portraits, sports memorabilia, jewellery and experiences are just a few of the items up for bid. Prefer to give a gift that keeps on giving? Choose one of our “Fund a Need” packages and support research, peer support, short term financial assistance or educational materials. Check out the auction at kidneyfoundationauction.ca.
The way we raise funds is changing, and every dollar does make a difference. We remain steadfast in our commitment to support Canadians living with kidney disease through research, advocacy and programs to help them live well.
We are grateful to the many donors who have stepped up their efforts to help support Canadians affected by kidney disease.
