Transparent Housekeeping Book of Kids & Future Foundation [Special Report for the 15th Anniversary of the Foundation]
KIDS & FUTURE FOUNDATION 120-160, 5F & 6F, Yonsei Foundation Y B/D, Daesin-dong, Seodaemun-gu, Seoul T +82-2843-8478 F +82-2843-8482 E kidsfuture@kidsfuture.or.kr www.kidsfuture.or.kr 4
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Contents
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Story About the Foundation and Its People Introduction to the Foundation Chairman’s Message Executive Director’s Messages
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Special Reports on the 15th Anniversary of the Foundation 15 Years History of Kids & Future Foundation
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2014 Overview
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Summary of Financial Statements
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How to Join Kids & Future Foundation
Transparent Housekeeping Book of Kids & Future Foundation [Special Report for the 15th Anniversary of the Foundation]
Kids & Future Foundation Annual Report is also known as Transparent Housekeeping Book, aimed at effectively communicating proper use of fund allocation to the general public.
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“Kids are our Future” Today, we hope for a better future, where our children can thrive in a healthy and safe environment. The creation of positive learning spaces, however, cannot be done without the combined efforts of all members of society. It is our responsibility to make children observe, learn and experience many activities that will help pave the road to making their dreams and future possible. We strive to enhance our children’s potential by delivering the necessary tools to shape their lives in a positive manner. Fostering beneficial opportunities for our children is a priority. Kids & Future Foundation (K&F) works hard to ensure that these endless bases are covered.
“For our beloved kids and their future, we are here for you”
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Story About the Foundation and It's People Kids & Future Foundation feels accomplished when we see our children flourish.
Vision & Mission
Vision Mission
Core Values
Creativity Trust
Passion
Action
Overview of the Foundation
Foundation Name Chairman Location Permitted by Corporation Type Permission Regulation Business Target Established on Contribution deduction
Kids & Future Foundation Song Ja 5F & 6F, Yonsei Foundation Y B/D, Daesin-dong, Seodaemun-gu, Seoul Ministry of Health and Welfare, License No: No.832 Social Welfare Corporation Article 16 of Social Welfare Service Act Social welfare facilities and personnel related to children and youths; neglected children and youth March 28, 2000 designated donations (in accordance with paragraph 1 of article 24 of Income Tax Act), relevant organizations and individuals: 30%, corporations: 10%
Our vision is to see a world where every child can dream of a better and brighter future. Our mission is to provide various opportunities for children and youth that will assist in preparing themselves and their communities for a better future.
We are a progressive foundation that embraces change and innovation to create a better tomorrow for our youths Trust is a critical factor for us. We work hard to establish mutual trust between our colleagues, our partners, our donors and the youths we serve. We believe that trust can only be built through mutual respect, transparent financial management and direct accountability. We are passionate in the principle that the dedicated efforts of our staff, our partners, our contributors and our youths will make a difference in the future for everyone. We do not hesitate to step up to a challenge if there is a beneficial value to the youth and communities we serve.
Positioning & the Foundation’s Roles Cooperative Planned Campaign
Donor Service
Education Project
Foundation Campaigns
Children and youths K&F
Scholarship Establishment
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Fundraising
Partners
Donors
Educational Environment Improvement
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“To help every child realize their dreams of a better and brighter future”
Organization Chart
Chairman
Executive Director Planning & PR, Overseas Projects
Future Management Leader of General Affairs Team,
In 2015, Kids & Future Foundation celebrates its 15th anniversary. Founded in March 28, 2000 with the funds provided by venture entrepreneurs, Kids & Future Foundation has been playing its role as a non-profit organization supporting children in need. In particular, focusing on partnership with enterprises, we have been performing distinct welfare projects that have taken leadership in creating new welfare cultures in the corporate social contribution environment. From 2000 to 2014, together with 521 domestic and international companies, we have given 334,337 children in need the financial support worth around KRW 51.5 billion. That was made possible due to the participation of corporate and individual donors to better the future for our children. An elementary student who we gave support to in 2000 grew up into a 28-year-old adult supporting other children. A middle school student who received mentoring support in 2008 is now a university student serving as a mentor for children. Your generosity provided light to those in need and changed their lives. Thanks to the partnership and trust of corporate and individual donors, K&F has continued to grow today. Always remembering the original mandate implemented 15 years ago, our foundation will put forward our best effort to help children realize their dreams of a better future. Together with donors, firms, and organizations, K&F is devoted to our role of being impartial, transparent and sustainable as a cooperative for neighbors in difficulty. Thank you. Song Ja Chairman Kids & Future Foundation
Future Education
Executive Director’s Messages
Future Development
Future Support
Future Culture
“We exist for our children”
Kids & Future Foundation, established with the mission of creating more opportunities for adolescents, celebrates its 15th anniversary this year. As the result of our efforts to bring bright smiles and a better future to our children, we were able to raise more funds. These increased funds are a gateway to support programs that assist children growing up underprivileged. “We follow transparency and responsibility”
Based on responsibility and fairness in its ethical standards, K&F reveals its financial details in order to nurture trust and credibility. As a result, our foundation is held accountable and reliable. All annual reports are created with the corporation and individual in mind, our contents communicated in an organized and concise layout. “ We
provide professional education service for children” K&F has implemented as many as 50 diverse education programs to keep our children on track. Through our specialized partnership as an intermediary, our foundation is committed to providing various programs related to compulsory knowledge, personality, career, arts and sports. To celebrate the 20th anniversary in 2020, we will continue expanding our positive influence and focusing on more beneficiaries.
Park Dujun Executive Director Kids & Future Foundation
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[Special Report on the 15th Anniversary]
15 Years History of Kids & Future Foundation With the help of donors and venture enterprises, in March 2000, Kids & Future Foundation was established. Our foundation recognized insufficient child welfare programs and education gaps between income families early on. Due to this persisting social problem, our foundation seeks to raise the well being of our children and help escape the vicious cycle of poverty. We are expanding education programs related to compulsory knowledge, personality, career, arts and sports in order to help domestic and international children and youths realize their dreams through a variety of experiences. Through specialized partnerships, our foundation acts as an intermediary, utilizing various types of cooperation with corporate donors, partner organizations and education experts. Our biggest pride and pleasure is assisting in the healthy growth of our children.
Total amount raised in 15 years (KRW)
51,467,900,243
10,936,335,624 Increase in funds by 69.6% from last year (Increased amount: KRW 4,490,897,577)
Over the last 15 years, we have performed a diverse amount of education support projects for many children and youths. This was made possible due to trust and generosity of corporate and individual donors. As a reliable foundation, we will continue to concentrate our efforts in allocating our funds transparently
6,445,438,047 6,131,262,456 5,894,892,268
5,833,838,517
4,761,414,673
2,824,076,455 2,155,930,831 1,754,893,330
1,626,891,414 773,415,970 582,711,398 499,420,328
141,981,945
2000
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2001
2002
2003
2004
2005
1,105,396,987
2006
2007 2008 2009 2010 2011 2012 2013 2014
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[Special Report on the 15th Anniversary]
15 Years History of Kids & Future Foundation
2014 ~ 2012 ~ 2013 2010 ~ 2011 2005 ~ 2009 Corporate Social Responsibility Providing social contribution and education support opportunities through partnership
2002 ~ 2004 2000 ~ 2001 Poor Child Welfare Support to unaccredited child welfare facilities/ Accounting Disclosure/ Transparent management 2000.03 Established Kids & Future Foundation 2000.05 Initiated Joint Contribution Culture with Donga Daily Newspaper 2000.11 Implemented “Rest & Recovery,” Support Project 2001.12 Partnered with International Youth Foundation (IYF)
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Skill and Professionalism of working-level personnel Development of Skill enhancement Program to train workers for child welfare 2002.06 Launched “Make a Connection, Youth Study Club (GONGBOOBANG, regional children’s center) Support Project,” in partnership with International Youth Foundation (IYF), sponsored by NOKIA 2002.06 Started “iTER, Youth IT Education Support Project” 2004.02 Trained workers for children and youths of VISTEON 2004.10 Launched ‘Love Sponsorship,” project in partnership with WE START
New paradigm for child welfare Building the foundation to encourage future success, beyond providing simple welfare services 2010.11 Received “Korean Readers‘
2005.05 Started the “Youth Financial Education Project,” sponsored by SAMSUNG SECURITIES 2005.06 Launched “Hope Scholarships” for children whose family members are affected by cancer, sponsored by AstraZeneca Korea 2006.04 Published “Make a Connection, Program Manual To Reduce Children’s Aggressive Behavior” 2007.01 Launched “Happy Jump Fund,” sponsored by KTB Investment & Securities 2007.04 Launched “Love Children Fund” to support children with a single parent home sponsored by SIEMENS KOREA 2007.04 Opened Civil Society Information System Site on Guide Star Foundation 2007.11 Launched the “Upgrade Your Future” targeting the homeless and high school dropouts, sponsored by Tiger Woods Foundation 2007.11 Started “Hope Study Room” sponsored by KOOKMIN BANK (KB) 2008.03 Launched “Hope Together” project sponsored by HANHWA GROUP 2009.06 Signed “Hope Switch On” contract with Sebang Lee E Sun Foundation 2009.09 Received a “SAMIL Transparency Awards for NPO” from Samil Future Foundation 2009.10 Awarded “Korean Readers‘ Choice Award (KRCA)” by the Korean Standard Association 2009.11 Awarded Grand Award for Excellence in Sustainability Management by the Ministry of Knowledge Economy
Choice Award (KRCA)” by the Korean Standard Association-Public/NGO sector 2010.12 Launched the first Arumin Library with support from SHINHAN CARD 2011.04 Launched “Hanhwaro Miraero Science Nara” sponsored by HANHWA Corp. 2011.11 Started “KB Dajeong Dagam” sponsored by KOOKMIN BANK (KB) 2011.11 Started “Robo Olympiad” sponsored by SK HYNIX
Increased awareness and participation of contribution culture Efforts to enhance contribution culture Improvement of responsibility
2012.03 Developed a scholarship program for children affected by family members who are victims of traffic accidents, sponsored by SAMSUNG FIRE & MARINE INSURANCE CORPORATION 2012.04 Started “SIEMENS MOBILE CLINIC” sponsored by SIEMENS KOREA 2013.06 Founded “Open Sharing” sponsored by SAMSUNG CARD 2013.07 Launched “KB Youth Music School” sponsored by KB FINANCIAL GROUP INC. 2013.08 Initiated “miDreamFC” for underprivileged youth sponsored by ADIDAS KOREA
Requirements of the foundation’s responsibility, professionalism, and partnership Development and distribution of various education support programs related to talent, career and personality / Transparency with responsibility Enhancement of communicating public information Improving awareness and participation in contribution culture
2014.06 Started “Mercedes-Benz Promise” project sponsored by MercedesBenz Korea 2014.08 Launched “Eco-Friendly Walking Campaign” sponsored by HANHWA 2014.08 Started “Hillstate Dreaming Volunteer Service Group” sponsored by HUNDAI ENGINEERING & CONSTRUCTION 2014.10 Held “50 Supporters Party” sponsored by FC MALAWI 2014.11 Launched “I Wish Warm Seodaemun” in public private cooperation 2014.11 Received “SAMSUNG Social Contribution Award” 2014.12 Started “Junior Construction Dream Academy” and “Scholarship for Children of Construction Accident Victims” sponsored by SAMSUNG C&T CORPORATION
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2014 OVERVIEW
Jan.
Kids & Future Foundation provides a summary of our news, funds, expenditure, sponsored children, and corporate and individual donors of 2014.
Started an education environment improvement project, “Let’s Go To School(Dream School Malawi)” sponsored by KOICA
Jun. Developed
“Mercedes-Benz Promise” project
sponsored by Mercedes-Benz Korea
Jul. Held contest for K&F’s CI design idea
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Aug. Started “Hillstate Dreaming Volunteer Service Group,” sponsored by HYUNDAI ENGINEERING AND CONSTRUCTION
May. Launched “HAPPY DIVERSE DAY” a project for a diversity of education, sponsored by POSCO P&S
Oct. Held “50 Supporters Party” sponsored by FC MALAWI
Apr. Started “Future Hope Fund” sponsored by CHEOK HOSPITAL Jointly held “Seoul Guro International Kids Film Festival”
Nov. Received
“SAMSUNG Social Contribution Award”
Feb. Signed MOU with Malawi Salma Education Office, FC MALAWI Mar. Launched “LOVE BAZAAR” sponsored by An Seonyoung Provided talent scholarship sponsored by K&F Foundation
Mar. Launched “LOVE BAZAAR” sponsored by An Seonyoung Provided talent scholarship sponsored by K&F Foundation
Dec. Participated in the global campaign “Giving Tuesday,” for the first time in Korea / Held the 2nd Youth Soccer League, FC MALAWI / Started “Junior Construction Dream Academy” and “Scholarship for Children of Construction Accident Victims” sponsored by SAMSUNG C&T CORPORATION 15
Summary of Financial Statements Revenue
Change in administration cost of total expenses
Category Individual donations Corporate and group donations Support funds from fundraising organization and foundation Donated goods Other income (ex: interest earnings, etc) Carried over balance Total
2012(KRW) 362,874,000 4,937,320,000 725,921,000 105,148,000 239,296,000 1,736,778,000 8,107,337,000
2013(KRW) 1,459,523,000 4,499,599,000 461,394,000 24,922,000 170,352,000 2,286,144,000 8,901,934,000
2014(KRW) 1,544,540,000 7,790,972,000 1,346,732,000 254,092,000 194,370,000 2,972,751,000 14,103,457,000
” The unit 1,000 KRW cut off
Administration cost : employment cost and overhead cost In 2014, total expenses reached KRW 8,598,062, while project cost and administration cost sat at KRW 7,420,446 and KRW 1,177,616 respectively. Project expenses in 2014 increased 50.5% from last year. Due to the increase in project scales and numbers, the administration cost in 2014 went up 18% from last year. 8,598,062 6,982,247 5,821,193
5,929,183
3,481,920
Expenses (Project cost, fundraising cost and administration cost) Administration cost (labor cost and overhead cost)
Expenses Category Project costs Fundraising cost Administration cost (employment cost* and overhead cost) Total Carried over balance
2012(KRW) 4,835,471,000 38,365,000 947,357,000 5,821,193,000 2,286,144,000
2013(KRW) 4,931,557,000 69,636,000 927,990,000 5,929,183,000 2,972,751,000
2014(KRW) 7,420,446,000 54,126,000 1,123,490,000 8,598,062,000 5,505,395,000
” The unit 1,000 KRW cut off
*2014 employment cost Total 1,014,955,000(100%)
labor cost for projects 654,994,000(65%)
labor cost for fundraising 93,086,000(9%)
labor cost for management 266,875,000(26%)
714,019
816,917
985,722
997,626
1,177,616
2010
2011
2012
2013
2014
(Unit: 1,000 KRW)
Change in the ratio of administration cost The graphs below show the ratio between total expenses to administration cost. With an increase in project cost in 2014, the administration cost rose from last year. However, the ratio fell to 14% in 2014 from 17% last year.
21%
2014 Revenue
2014 Expenses
Fundraising donations 10% Individual donations 11%
Corporate donations
55%
Donated goods 2% Other income (ex : interest earnings, etc) 1% 16
Project cost Administration cost 13%
17%
2012
2013
12%
2010 Carried over balance 21%
17%
2011
Change in donation revenue by year
86%
14%
2014
10,936,336
5,894,892
6,131,262
6,445,438
2011
2012
2013
4,761,415
Fundraising cost 1%
2010
2014
(Unit: 1,000 KRW) 17
How to join Kids & Future Foundation Individual Donation
A donation can be made in a fixed amount over a consecutive period of time or a one-time donation is made possible starting at KRW 10,000. The raised funds are allotted towards our foundation’s campaign, such as the K&F Talent Scholarship and FC Malawi. Effortlessly contribute by clicking “Donation” at www.kidsfuture.or.kr Participate via “Happy Bean Donation” at www.happylog.naver.com/kidsfuture.do Direct donate via ARS +82-60-700-1533 or +82-2843-8478 Make a transaction (account holder: Kids & Future Foundation)
• Shinhan Bank 100-016-715700 • Kookmin Bank 813001-04-046748
Partnership for Corporate Philanthropy
Request Of Project
Project Review & Environment Analysis
Our partnerships operate in the process below. For consultation, please contact us at our website, or via telephone or e-mail. We will reach you after checking your inquiry.
Project Planning & Proposal
Establishment Of Formal Agreement
Construction Of Detailed Plan
Project Implementation
Project Evaluation & Reporting
Designated Donations From Employees and Organizations
There are various types of convenient and easily accessible methods of donation for employees and individuals. This process includes donating a designated portion or select amount of a monthly salary, donating matching grants by the employed company or a donation with a freely agreed amount.
Donated Goods
By donating various goods such as school supplies, clothes and books, you can help make a difference. “It was very disheartening to see a widening education gap between children on account of poor family conditions. We want the foundation to help children realize their dreams of a better future”
- corporate donator, Rosetta Stone
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Transparent Housekeeping Book of Kids & Future Foundation [Special Report for the 15th Anniversary of the Foundation]
Website E-mail Tel Facebook Kakaotalk Yellow ID
www.kidsfuture.or.kr (donation & consultation) kidsfuture@kidsfuture.or.kr +82-2843-8478 www.facebook.com/kids.n.future @ Kids&Future
Issuer Issued by Issued in Editor General Planner Design
Song Ja Kids & Future Foundation April 2015 Park Dujun Song Haseulah www.lalagogo.co.kr 4