Brand Proposal for Annette Harris
PRESENTED BY CROWN POINT DESIGN, MOLLY KIEMEL
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Table of Contents SCOPE OF WORK............................. 4 LOGO DESIGN 1.............................. 5-6 LOGO DESIGN 2.............................. 7-8 LOGO DESIGN 3............................. 9-10
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Scope of Work
In the next few pages I have put together three logo designs that I hope will be pleasing to your eyes. By adding hearts and crowns I have put together some “divalicious� logos that will bring your search to a halt. Matters of the Heart is an amazing non-profit organization that will be absolutely successful at informing people about healthy heart life styles.
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M AT T E R S O F T H E
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Logo Design 1 ELEGANT AND “HEARTY ”
M AT T E R S O F T H E
M AT T E R S O F T H E
For this design I wanted to go in a route that was elegant. I took the heart, the crown and then font that was chosen and put them all together. The heart, as you see, is a pale red with a deep red crown on top. I made “Matters of the” the pale red from the heart and “Heart” the deep red from the crown to tie the design all together. To the left I have put together a few items the logo might be seen on. A t-shirt, bag and key chain are great ways of showing off the logo. On the bottom I have also created a banner for the logo, just something extra to show different ideas. 6
MAT T E R S O F T H E 7
Logo Design 2 CLASSY AND PROFESSIONAL
MAT T E R S O F T H E
MAT T E R S O F T H E
The Design of logo 2 I wanted to head down the path of business professional. Keeping the heart and crown from the first logo I went ahead and made a simplistic logo with a classy feel. With a deep red in the logo I threw a pale red gradient in the stroke. Tying the “togetherness” of the logo with the same colors in the font and a brush stroke around the word “Heart” replicating the same stroke around the heart itself. To the left you will see the logo in most seen places and a nice web page banner. 8
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Logo Design 1 ROYAL AND INFORMATIVE
The final logo, logo3, was aiming for a different kind of vibe. I tied the rhythm in with the heart and added a simple san serif font in the middle of the heart. By looking at this logo you can see that this non-profit organization informs people about the heart. I added the crown in to give it a diva type of feel. Although this design is somewhat busy, I feel it gives off a good vibe. 10
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