Consumer Trends Tips for Jewelry Business

C O N S U M E R

T R E N D S T I P S

F O R JEWELRY BUSINESS

Attract customers with the latest online marketing strategies based on today's consumer trends.

The competition is rising, and jewelry businesses need new marketing strategies. e-commerce sales surged as an effect of the Pandemic, which is why jewelry businesses with shops online are affected. It is important to understand the current consumer trends to create more effective marketing strategies and not waste time and effort on ones that don't give good results. Of course, this is in line with other tactics like investing in quality wholesale jewelry and using sustainable packaging.

Based

Hub spots

report,

identified

consumer trends expected to impact the jewelry industry in

To help small jewelry businesses prepare for the future, we also included tips below:

Consumers trust their friends more than they trust themselves.

Search is the best way to find products.

Nowadays, most consumers use mobile devices for everything.

Video is the favorite content for consumers.

Social commerce is growing rapidly.

Consumers trust their friends more than their family.

It is possible for brands to encourage new customers to try out their products by word of mouth. However, this trend is beginning to change. Most consumers now rely on their friends and family for advice. HubSpot found that 30 percent of consumers now say that recommendations from influencers are a crucial factor in their purchase decisions. This is more than the 27 percent who say the same about recommendations from friends and family.

Jewelry marketing tip:

Consider collaborating with a fashion influencer based in your area. You should go for microinfluencers who have a following larger than a normal person, but smaller than a celebrity. Their followers are interested in their content and this increases the chances of them becoming customers for your jewelry brand.

Search is the most important tool in product research.

Consumers in most age groups tend to turn to Google or other search engines when looking for product information. Even millennials and Gen Z, who are always on social media sites, are affected by this. Despite the rising number of TikTok product searches, search engines remain a popular tool for consumers to find current trends and actual products.

Jewelry marketing tip: To rank higher on search engines, optimize your website using keywords relevant to your business. If you only sell women's sterling silver rings, use the set of words in your content. It is important that you only use relevant words and that you not try to trick consumers by using words that you do not sell in your store. Besides the content on your e-commerce site, consider posting blog articles as well.

Consumers use mobile devices for everything.

It comes as no surprise that consumers are using mobile devices for everything from social media to messaging, to search, and, of course, online shopping. These devices are more convenient compared to using a desktop computer and this contributed to the shift of shopping online. Many brands are considering creating mobile apps to make the shopping experience for their customers faster and easier.

Jewelry marketing tip:

First and foremost, you must ensure that your ecommerce website is mobile-ready. This means that your website will still be navigable on a smartphone or tablet. The whole site should fit on the screen, there is no need to scroll from left to right, and the text and images re-flow. Creating an app can make shopping for jewelry much easier for your customers.

Video is consumer's favorite content.

Consumers prefer video content. Experts at Hubspot have found that brands consider it the most effective type of content for marketing every year. People have grown accustomed to watching videos, especially now that there are so many streaming platforms to choose from - YouTube, Netflix, Hulu, Disney+, Amazon Prime Video, and many more. People tend to respond to video posts more than images or text.

Jewelry marketing tip: Videos can be created to engage with your audience. There are many interesting topics to discuss in the jewelry industry. It is possible to give tips on styling, cleaning, and maintenance of jewelry pieces. The videos on Facebook and Instagram should be as simple as possible.

Social commerce is growing rapidly.

Brands can sell products on social media platforms without leaving the app. 12 percent of consumers like to purchase products directly from social media, according to a report. The company has seen some brands that are successful in selling their products on social media. The effectiveness of social media shopping tools has been proven by brands.

Jewelry marketing tip:

Make use of the social media shopping tools available on various social media platforms. Even though it may not seem like a big deal now, when it is, you'll already have a jewelry brand presence on these channels, making your brand seem trustworthy and reliable.

For further jewelry business marketing tips, make sure to subscribe to our blog.If you are looking to restock your inventory for September, you should head to SidneyImports.com. Visit our website and browse through our extensive catalog of wholesale sterling silver and stainless steel jewelry.