UK Greetings Create your own range of greeting cards and gift dressings
Website — ukgreetings.co.uk
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YCN Student Awards 2016/17
Social — @UKGreetings
ycn.org
UK Greetings
The Brief Imagine nipping out to the high-street, or a cool little local shop, or even the place you buy your food, and seeing your designs on display. UK Greetings is the UK’s leading direct-to-retailer publisher, making innovative, beautiful, cutting edge and classic greeting cards and gift dressings. We want you to develop your own collection of greeting cards and gift dressings. Background Back in 1906, young entrepreneur Jacob Sapirstein had only $50 in his pocket, but a wealth of ambition. He took to the streets of Cleveland, Ohio, selling penny postcards from a handcart. These postcards made a pretty penny, and Jacob’s business became the world’s largest direct to retail greeting card and gift company! In the 1990s UK companies continued hopping aboard, resulting in the creation of UK Greetings, the UK’s leading direct to retailer publisher and manufacturer of greeting cards and gift dressing. Together UK Greetings and American Greetings have one of the largest and most talented creative teams in the industry all around the world, publishing cards in more than 20 languages, in more than 70 countries. Creative Challenge Create a collection of greeting cards, notecards, notepads, gift bags and wrapping paper. We are open to any graphic or illustrative style — geometric patterns, painterly illustrations, designs that feature characters or that use humour in a playful way. You should come up with a name for your collection too. Remember to have variety within the range, but make sure your designs comfortably sit together to create a cohesive collection. We’d also like you to demonstrate how your ideas work as a collection, so one of your design sheets should show your work displayed together.
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YCN Student Awards 2016/17
ycn.org
UK Greetings
Target Audience When developing the collection, it’s worth considering the age range and gender of your target audience, thinking about the occasion or sending situation (birthday, Valentine’s Day, congratulations, everyday etc.) and choosing a flexible but cohesive colour palette. Mandatories • 4 x Single greeting cards: size 105 x 159mm, 121 x 184mm or 140 x 140mm — consider the designs of the envelope and the inside of the card too • 1x Boxed notecard set: size 110 x 132mm • 1x Gift bag: size 267x330mm • 1x Repeating pattern for wrapping paper: show one or two swatch samples • 1x Notepad Cover: A5 or A4 • Design sheet demonstrating how your ideas work as a collection. Deliverables and Additional Information For guidance on how to submit your work, please adhere to the main Deliverables information which can be found at the YCN website. Any additional information referenced in the brief can be found in the supporting Project Pack at the YCN website.
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YCN Student Awards 2016/17
ycn.org
'HVLJQ DQG ,OOXVWUDWLRQ &KDOOHQJH From UK Greetings For the YCN Awards 2016 Imagine nipping out to the high-street, or a cool little local shop or even the place you buy your food and seeing your designs on display. UK Greetings are the UK’s leading direct-to-retailer publisher, making innovative, beautiful, cutting edge and classic greeting cards and gift dressings.
www.ukgreetings.co.uk
Develop your own Collection To include: 4 x Single greeting cards: size 105 x 159mm, 121 X 184mm or 140 x 140mm (think about the inside and envelope too) 1x Boxed notecard set: size 110 x 132mm 1x Gift bag: size 267 x 330mm 1x Repeat pattern for wrap (show one or two swatch samples) 1x Notepad Cover: size A5 or A4
www.ukgreetings.co.uk
Examples from the market place.
Design Brief How would you do it?
ROB RYAN
What style? You could try any style you want. Graphic, painterly, character, fun or funny. You can demonstrate the start of your own original development. ORLA KIELY
Tips and Hints Who is your customer, male, female or both? What is your colour palette? Remember to have variety in your range, but make your designs comfortably sit together. Sending situation, eg, birthday, birthda everyday or Valentines day? What would you call your range?
www.ukgreetings.co.uk
CATH KIDSTON
DONNA WILSON
Showing your work as a collection Illustrate how your ideas can work as a collection by having one of your design sheets with your work displayed together.
www.ukgreetings.co.uk