Customised shopping

Explore cultural self-production through an immersive experience involving all people

Metaverse's future commercial space

Date : 2022.10 - 2022.12

Site : Decentraland and London

Team member：Ziwen Zhang

The project is concerned with the development of the Metaverse's future commercial space model.

Although the Metaverse is a thriving business, most of the existing spatial forms still mirror real-world architecture, such as the H&M shop concept. How to combine the reality and the characteristics of the metaverse space to imagine a future shopping environment.

The project starts with both the block and the façade: the aggregation of the block is different every time the consumer enters the resulting urban space, which changes randomly. The building skin is analysed and processed according to the different preferences of avatars in the metaverse, so that the same block will appear as different façades to different users. When the user enters the space for a tour, the visuals and merchandise categories are custom designed.

The residents who live here and the artists who come here as well as the citizens who pass by can participate, and they can shop here whenever they have a mobile device.

Residents living here can see the different commercial spaces they would expect to shop in by using AR or VR devices to project the open spaces of the barbican space.

The orderly spaces of the barbican are contrasted with the virtual commercial spaces generated by the design. The jumpy colours represent the spaces of the future, while the original spaces of the barbican are made of traditional materials: red bricks and rough concrete façades.