EMC Retreat Program

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The EMC Business Forum presents

The Fourth Annual Family Business Retreat

Adapting to Change “ “ Managing Your Opportunities

February 27 & 28, 2009 The Inn at Rancho Santa Fe

Featuring Keynote Speakers: Christie Hefner and Leonard Lavin Experienced CEOs. Powerful networks. Abundant Answers.


From the Directors: Dear Sponsors, Members and Visitors, Carmen Bianchi

Director, EMC Business Forum Carmen Bianchi has been a Family Business Consultant since 1991. She is the founder and director of the EMC Business Forum at San Diego State University, servicing the growth needs of family and closely held businesses. She is also the founder and a principal of Carmen Bianchi & Associates, a consulting �irm in Family Business. As a family business consultant, Ms. Bianchi has served as a facilitator for family business retreats, con�lict resolution and as an advisor on a variety of strategic business issues. Ms. Bianchi has traveled with numerous national and international organizations to speak on family business issues and has also been elected President of the Family Firm Institute from 2007-2009.

Welcome to the EMC Family Business Forum’s Fourth Annual Family Business Retreat in beautiful San Diego. We have been planning this event for more than a year and hope you will be enthused, educated and motivated by our program and especially our speakers. No retreat is complete without opportunities to meet old friends, make new ones and network with as many people as you desire. Do not miss the dinner with Christie Hefner, who has been inducted in the Hall of Fame and has been named one of the top 100 CEOs in the world. You also won’t want to miss Saturday’s luncheon where we will have the distinct honor of hearing Leonard Lavin, Founder and Chairman Emeritus of the Alberto-Culver Company, address various family business issues. Finally, of particular note this year is the outstanding and prestigious list of speakers, and the workshops they are offering at this retreat. We thank all of our speakers and attendees for being here for this exciting and rewarding retreat. Warm regards,

Carmen Bianchi

Director, EMC Business Forum

Sanford Ehrlich, Ph.D.

QUALCOMM Executive Director, EMC Dr. Ehrlich is the QUALCOMM Executive Director of the Entrepreneurial Management Center. His teaching, research, and consulting is focused on leadership and organization design of rapidly growing companies, entrepreneur-investor relations, strategystructure relationships, and technology commercialization. He has consulted extensively with closely-held and family businesses as well as large corporations. In 2007, he was named among the Top 18 Professors in Entrepreneurship by Fortune Small Business. He is also a recipient of the 2000 Ernst & Young Entrepreneur of the Year Award.

Sanford Ehrlich, Ph.D.

QUALCOMM Executive Director, EMC

Honored Guest: Dennis Jaffe, Ph.D. Dr. Jaffe is an advisor to families about family business, governance, wealth and philanthropy. In 2005 he received the Richard Beckhard Award for service to the �ield from the Family Firm Institute. He is co-author of Working With the Ones You Love: Building a Successful Family Business along with over a hundred other family business and management books and articles. He is active in non-pro�it governance, serving on the boards of the World Business Academy, Saybrook Graduate School, the Center for Mind-Body Medicine, and recently the Family Firm Institute. He received his BA degree in Philosophy, MA in Management, and Ph.D. in Sociology, all from Yale University, and is a licensed psychologist.

EMC Business Forum Fourth Annual Family Business Retreat


Additional Information... Retreat Takeaways: Build, grow and preserve the competitiveness of your business. Engage in private and in-depth discussions with our experienced sponsors and community leaders.

Network and collaborate with your peers and respected CEOs in the community. Learn how to grow in a tight credit market.

Position your company for the inevitable recovery.

Structure your family business governance through family meetings and family councils.

Create trust in a multi-generational family work force.

Sponsors: Premier Investor: Lead Investor:

Senior Investors:

Allen Matkins, LLP Comerica Bank Doud Hausner Ernst & Young, LLP Moss Adams, LLP Northwestern Mutual Financial Network RSM McGladrey, Inc. Sheppard Mullin Richter & Hampton, LLP TrustWorks Group, Inc. Vantage Point Advisors, Inc. Wachovia Bank

Media Sponsors:

KPBS San Diego Business Journal The Daily Transcript

Thank you to all our Sponsors.

*Special thank you to Initial Impression for donating the pens and lanyards for this retreat.

About the Business Forum:

The EMC’s Closely-Held and Family Business Forum was conceived to provide comprehensive resources on issues in�luencing growth such as generational entrepreneurship; family relationships; traditions and values; power, control and compensation; roles and responsibilities; legal, �inancial, and other planning issues around leadership succession and ownership transfer. The Forum’s purpose is to drive the growth and development of member businesses by providing entrepreneurial education, training programs, resources, and peer support to closely-held & family businesses in the San Diego region. As a University-based program that integrates academic learning with practical strategic tools, the forum drives member company value creation and ensures prosperity. Considerable sponsor resources and an ef�icient member networking system further help companies to better recognize opportunities and overcome challenges, promoting longer-term growth and success through the generations.


2009 Retreat

Friday, February 27th 8:00-9:00 am 9:00 – 10:30 am 10:30 – 10:45 am

10:45am – 12:15 pm 12:15 – 1:30 pm 1:30 – 3:00 pm 3:00 – 3:15 pm 3:15 – 4:45 pm

5:00 – 6:00 pm 6:00 – 6:10 pm 6:10 – 6:45 pm 6:45 – 7:30 pm 7:30 – 8:45 pm 8:45 – 9:00 pm

Breakfast Welcome: Overview with Sandy Ehrlich and Carmen Bianchi, EMC

Agenda

Liabilities of Workforce Management in a Downward Economy (Jennifer Kearns, Duane Morris) Maximizing Staff Potential and Relationship Development (Vitality, Compensation, Pro�it Sharing, Bonuses and Other Perks) (Diane Thompson, Ernst & Young, LLP) Break

Financing for Growth in Tight Credit Markets (John Cardosa, Union Bank of California) Economy Update: Regional, National and Global (Kei Matsuda, Union Bank of California) Lunch Emotional Ownership: How to Let Go (Tres Conrique, Rancho Santa Fe Technology) Break Honored Guest: Dennis Jaffe, Relative Solutions -You Are What You Value

Cocktails Welcome: Gail Naughton, SDSU Dean, College of Business Administration Entertainment: SDSU Singers (Sopranos: Julia Kermott and Melissa Carter, Pianist: Suzanne Shick) Dinner Keynote Speaker: Christie Hefner, Playboy Enterprises, Inc. -Adapting to Change

Overview of the Next Day: Sandy Ehrlich and Carmen Bianchi, EMC

Saturday, February 28th 8:00 – 9:00 am

Breakfast

10:30 – 10:45 am

Break

9:00 – 10:30 am

Lead Speaker: Anton Zajac & Jeff Debrosse, Eset, LLC - Cyber Crime: How to Safe Guard Your Company Assets

10:45a – 11:45 am

Breakout Session -Track 1 – Succession Planning/Case Study for the Timid; How Much is Enough? (Glenn Ayres, Doud Hausner & Associates and Barry Graff, Family/Business Systems) -Track 2 – Growing Your Sales Organization: Upgrade Your Sales Team in 30 Days (Suzanne Audiss, The Audiss Group, LLC)

11:45am – 12 :45 pm

Breakout Session -Track 1 – Staying In or Getting Out: Exploring Exit Strategies and Liquidity Options (Bill Dutton, Northwestern Mutual Financial Network, Todd Poling, Vantage Point Advisors, Inc. and Nick Unkovic, Allen Matkins, LLP) -Track 2 – Opportunistic M&A: Is This a Good Time to Buy or Partner? (Stuart Sorenson, Duane Morris, LLP and Dennis Dunn, Carlisle Entreprises, LLC)

12:45 – 2:00 pm 2:00 – 3:00 pm

3:00 – 4:00 pm

4:15 – 4:30 pm 4:30 – 6:00 pm

Lunch and Keynote Speaker Leonard Lavin, Alberto-Culver Company

Breakout Session -Track 1 – Putting a Board in Place: Why, How & When (Glenn Ayres, Doud Hausner & Associates) -Track 2 – Brand Identity: Who Are You and Why Should We Buy? (Don Starkey, Wachovia Bank and Deborah Jondall, Sabra Marketing)

Breakout Session -Track 1 – Tax and Estate Planning for 2009: What You Need to Look at Right Now (Allen Reibman and Chad Thiel, RSM McGladrey, Inc. and Carlee Harmonson, Union Bank of California) -Track 2 – The Power of a Multi-Generational Work Force (Cindy Olmstead, TrustWorks Group, Inc.) Wrap-Up and Adjourn Cocktails & Hors d’oeuvres


Speakers:

(please reference your book for complete biographies)

Suzanne Audiss

Glenn Ayres

Partner, Doud Hausner & Associates

John Cardosa

Vice President, Union Bank of California

Tres Conrique

Bill Dutton

Barry Graff

Founder, Family/Business Systems

Carlee Harmonson

Deborah Jondall CEO, Sabra Marketing

Jennifer Kearns

Kei Matsuda

Director of Economic Research, Union Bank of California

Founder and President, TrustWorks Group, Inc.

Cindy Olmstead

Todd Poling

Allen Reibman

Stuart Sorenson

Don Starkey

Chad Thiel

Diane Thompson

Nick Unkovic

Anton Zajac

President, The Audiss Group, LLC

Financial Representative, Northwestern Mutual Financial Network

Senior Vice President/ Director, Wachovia Bank

Director, RSM McGladrey, Inc.

Regional Director– Personal Trust, Union Bank of California

President & CEO, Rancho Santa Fe Technology, Inc.

President, Managing Director, Tax Services, Vantage Point Advisors, Inc. RSM McGladrey, Inc.

Principal, Ernst & Young, LLP

Associate, Allen Matkins, LLP

Dennis Dunn

Managing Director, Carlisle Enterprises, LLC

Partner, Duane Morris, LLP

Partner, Duane Morris, LLP

CEO, ESET, LLC

EMC Business Forum Fourth Annual Family Business Retreat


Christie Hefner

As chairman and CEO of Playboy Enterprises, Inc. from 1988 to 2008, Christie Hefner oversaw the global expansion of Playboy’s legendary brand to a wide array of new platforms and markets, transforming the publishing-based business founded by her entrepreneurial father, Hugh Hefner, into a multi-pronged media and lifestyle company. Acknowledging her pioneering efforts in bringing Playboy into the Digital Age, Multichannel News honored Christie as a “Wonder Woman” for her “major accomplishments within the cable, broadband and telecommunications industries.”

In 2003, Christie received the University of Illinois at Chicago’s Family Business Council Leadership Award, recognizing her “vision, determination and courage in refocusing, diversifying and ultimately ensuring the future of an American icon, leading Playboy into the new millennium.” She was named one of the 100 Most Powerful Women in the World by Forbes magazine in 2005, 2006 and 2007. She currently sits on the Council of National Advisors for Springboard Enterprises, which supports women-led growth ventures. She was a founding partner of The Director Council, which is dedicated to meeting the increasing needs of public boards for independent directors by increasing the diversity of boards.

Christie was born in Chicago in 1952. Elected to Phi Beta Kappa in her junior year of college, she graduated from Brandeis University summa cum laude with a Bachelor of Arts degree in English and American literature in 1974.

Leonard Lavin

Leonard H. Lavin is founder, Chairman Emeritus and a director of the Alberto-Culver Company, an international Fortune 1000 company producing and marketing wellknown consumer brands in the toiletry, household and food �ields, plus Sally Beauty Company, the largest distributor of professional beauty products.

Mr. Lavin grew Alberto-Culver from a one product �irm to an international organization that manufactures worldwide, sells products in more than 100 countries, and has annual sales of over three billion dollars. The company has earned a reputation for innovation, both in new product development and advertising. He has been the recipient of numerous awards and honors for his philanthropic, civic and business endeavors. In 1995, Mr. Lavin received a “Lifetime Achievement Award in Entrepreneurship” by Ernst & Young as a part of their Entrepreneur of the Year Awards program. By appointment of the Governor of Illinois, Mr. Lavin was named a Lincoln Laureate, the highest honor the state can give to its native-born citizens. He has most recently received a lifetime achievement award from the Entrepreneurial Program at the University of Illinois, Chicago.

Mr. Lavin recently made a major gift to San Diego State University’s Entrepreneurial Management Center to establish the Lavin VentureStart program where high potential undergraduates are mentored to grow their entrepreneurial capabilities. He also serves as an Entrepreneur-in-Residence at San Diego State University.


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