SUGAR brand represents all of the whimsy and originality of a SUGAR girl. She is a hipster pop princess who loves being bold and fashion forward. She wears horn-rimmed glasses for fun and may have a cute facial piercing (a Monroe, anti brow, or nose ring). She loves vinyl records and keen high rainbow socks. She embodies color and drama. She has cotton candy hair and liquorice veins that pump pure excitement into her gummy bear heart. She is wonderfully quirky, yet happily sophisticated, like a Marc Jacobs ad and you love her already.
COOL COLORS:
WARM COLORS:
LOGO RULES: The logo can be produced in any color from the color palette, black of white.
0.5 “
0.5 “
0.5 “
0.5 “
0.5 “
0.5 “
0.5 “
0.5 “ 0.4105 “ 0.233 “
The smallest that the logo can be produced is .4105 in by .233 in There is no limit to how large the logo can be produced
The logo can be replaced with this initial design.
The logo can be put in an approved shape.
Do not stretch the logo
Do not produce the logo in a color that is not from an approved palette
Do not flip the logo
Do not alter the logo
TYPOGRAPY RULES:
Headline Font: Archer Semibold, Book
Body Font: Gotham Family (Depending on what is needed)
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Body text can be dark teal, black or white (on a dark background).
Product names can be produced in any font and point size that is decided suitable. The color of the product name must be from the approved color palette, black or white.
STATIONARY SUITE:
CATHRINE MURPHY Vice President (315) 775-2234 cathrinemurphy@sugar.com
404 E Madison Ave New York, NY 10012
SUGAR COSMETICS • 404 E Madison Ave • New York, NY 10012 • (315) 775-2234 • cathrinemurphy@sugar.com
ENVELOPE:
1.5 “
0.2 “
0.8 “
8 pt, st. marie thin
SUGAR COSMETICS SUGAR COSMETICS 404 E Madison Ave New York, NY 10012
1.4 “
0.2 “
8 pt, gotham light 1.3 “ 0.8 “
0.8 “ 4.6 “
8.5 “
LETTERHEAD: 1.7 ” 1.3 ”
1 ”
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7 ” 2 point dotted line
Gotham Light Regular, 10 point, 12 point leading, no hyphenation, and justify with last line aligned left
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8 “ x 11 “
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Sincerly, Cathrine Murphy
1.8 ” 1.6 ”
SUGAR COSMETICS • 404 E Madison Ave • New York, NY 10012 • (315) 775-2234 • cathrinemurphy@sugar.com
9.5 pt, st. marie thin
9.5 pt, gotham light
BUSINESS CARD:
4.5 “
1 “
1 “
0.6 “ 2.5 “
2 “
CATHRINE MURPHY Vice President (315) 775-2234
11.2 st. marie thin 1.8 “
cathrinemurphy@sugar.com
404 E Madison Ave New York, NY 10012
11.2 gotham light 2.5 “
WEBSITE:
SHOP SKIN CARE
Shop All Products
Help: 1 (800) 334-7761
Brand History
Careers
HAIR COLOR
GIFTS
© 2012, SUGAR COSMETICS LLC
SHOP SKIN CARE
HAIR COLOR
GIFTS
GIFTS: •BEST SELLERS •BRUSH SETS •GLOSS SETS •FRAGRANCE •PALETTES
Shop All Products
Help: 1 (800) 334-7761
Brand History
Careers
© 2012, SUGAR COSMETICS LLC
SHOP SKIN CARE
HAIR COLOR
GIFTS
GIFTS: •BEST SELLERS •BRUSH SETS •GLOSS SETS •FRAGRANCE •PALETTES
Shop All Products
Help: 1 (800) 334-7761
Brand History
Careers
© 2012, SUGAR COSMETICS LLC
BUY IT NOW
Rock Candy Makeup Palette
$40.00
Brand History
Careers
© 2012, SUGAR COSMETICS LLC
BUY IT NOW
Rock Candy Makeup Palette
$40.00 Quantity:
1
30 reviews
Shop All Products
Help: 1 (800) 334- 7761
Brand History
Careers
Š 2012, SUGAR COSMETICS LLC
BUY IT NOW
Rock Candy Makeup Palette
$40.00 Quantity:
1
30 reviews
Shop All Products
Help: 1 (800) 334- 7761
Brand History
Careers
Š 2012, SUGAR COSMETICS LLC
BUY IT NOW
Rock Candy Makeup Palette
$40.00 Quantity:
1
30 reviews
Shop All Products
Help: 1 (800) 334- 7761
Brand History
Careers
Š 2012, SUGAR COSMETICS LLC
BUY IT NOW
Rock Candy Makeup Palette
$40.00 Quantity:
1
30 reviews
Shop All Products
Help: 1 (800) 334- 7761
Brand History
Careers
Š 2012, SUGAR COSMETICS LLC
Sugar photo credits: Rainbow hair (website): http://4.bp.blogspot.com/-tvwXf2CFqis/ TZEwAXAz2uI/AAAAAAAACOU/roBTc3zO6tM/s6 40/6a0120a5c8d9a9970c0133edec7cad970b400wi_large..jpg Purple Cotton Candy Hair: http://www.lovelornunicorn.com/wp-content/ uploads/2010/11/29wm74_largePOP.jpg Pink and orange hair: http://4.bp.blogspot.com/-NseBxizAoPA/ TmkZwbDz42I/AAAAAAAAApY/q5zAVLn5fDw/s1600/ model-cotton%2Bcandy%2Bhair.jpg Light pink hair: http://2.bp.blogspot.com/-UaVUULj4-Ms/ TzlMJssX-uI/AAAAAAAAYUc/bKkL3ZwjSi0/s1600/ p96rn_large.jpg Antique Gold Frames: http://www.google.com/imgres?q=antique+ gold+frames&um=1&hl=en&client=firefoxa&sa=X&rls=org.mozilla:en-US:official& channel=np&biw=865&bih=641&tbs=isz:l&tb m=isch&tbnid=dBCN5OVTvGuhzM:&imgrefurl= http://www.123rf.com/photo_2516179_oldantique-gold-frame-over white.html&doci d=udcVNsD9lIT5mM&imgurl=http://us.123rf. com/400wm/400/400/macniak/macniak0802/
macniak080200031/2516179-old-antique-goldframe-overwhite.jpg&w=1200&h=960&ei=x6Nf T7CtCpDViALSwrC9BA&zoom=1&iact=rc&dur=35 6&sig=108334201232720277041&page=1&tbnh =135&tbnw=169&start=0&ndsp=9&ved=1t:429 ,r:2,s:0&tx=134&ty=10 http://www.google.com/imgres?q=antique+ gold+frames&um=1&hl=en&client=firefoxa&sa=X&rls=org.mozilla:en-US:official&cha nnel=np&biw=865&bih=641&tbs=isz:l&tbm=isc h&tbnid=0GQn1WXIrrQ9zM:&imgrefurl=http:// www.123rf.com/photo_2516177_old-antiquegold-frame-over-white-background.html&doc id=WTXHtAkEIKO2JM&imgurl=http://us.123rf. com/400wm/400/400/macniak/macniak0802/ macniak080200029/2516177-old-antique-goldframe-over-white-background.jpg&w=1200&h =999&ei=QqRfT53RNavTiAK68bSyBA&zoom=1&ia ct=rc&dur=325&sig=108334201232720277041& page=2&tbnh=124&tbnw=149&start=9&ndsp=18 &ved=1t:429,r:1,s:9&tx=146&ty=22 http://www.bethchurch.com/images/ lightGold_Frame.gif Afro Girl: http://www.sweetenchantments.net/wpcontent/uploads/2011/08/afro1.jpg Photos of Rock Candy product taken by Virginia Holman