Threadless
Project Book
Table Of Content Threadless Research 1.1 Research 1.2 Abstract 1.3 Target Audience 1.4 SWOT 1.5 Creative Brief Development 2.1 Creative Development 2.2 Competitve Survey 2.3 Design Research 2.4 Moodboard 2.5 Logo Development Style Guide 3.1 Style Guide 3.2 Color Pallet 3.3 Font 3.4 Photos Final Solutions 4.1 Online Video/TV 4.5 Internet Radio 4.2 Social Media 4.3 Electronic Media 4.4 Grassroots Marketing
Threadless
Typography
aA bB cC dD Kg Always the Good time represents the transition in font on the logo. The current Threadless logo is a similar Sans Serrif font that wil make for a smoother transition in the brand realignment and changes being done for this project.
aA bB cC dD The Majority of the font used throughout any print will be a solid yet light hearted look. This will be done to represent the free spirited mood of the campaign. With that being said CooperBlack was selected as the font. It is large and visible and makes for a pleasant view.
aA bB cC dD The third font typeface is called Copperplate. This font is a thinner more modern style that would be pleasing towards graphic designers The font is easy to blend into advertisement and use for larger bodys of copy.
Threadless R: 168 G: 32 B: 121
Color Palette R: 51 G: 189 B: 221
R: 255 G: 204 B: 4
Threadless R: 0 G: 0 B:0
design book
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Table Of Contents Research 1.1 Research 1.2 Abstract 1.3 Target Audience 1.4 SWOT 1.5 Creative Brief
Development 2.1 Creative Development 2.2 Competitve Survey 2.3 Design Research 2.4 Moodboard 2.5 Logo Development
Style Guide 3.1 Style Guide 3.2 Color Pallet 3.3 Font 3.4 Photos
Final Solutions 4.1 Online Video/TV 4.2 Social Media 4.3 Electronic Media 4.4 Grassroots Marketing 4.5 Internet Radio
THE MADNESS OF MISSION 6 Design by Travis Pitts
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I WAS HERE Design by Dina Prasetyawan
Threadless Full Color
The color was going to be the easier part for me selecting. I already had the CMYK line up, which consists of cyan, magenta, yellow, and black, selected from the mood board because it represented the printer colors as designs get printed on tees. However, other than the black the colors were pretty bright. I needed to make sure the colors were visible through the black and not hard to look at on any backdrop. I first had the string be blue and the needle yellow but it was too busy and took away from the black lettering so I switched it. This made it more harmonious. The T was magenta as T is a representation of tee or t-shirt.
Single Color
Threadless
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Height: 1.5 Inches
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Length: 2 Inches
Threadless
aA bB cC dD
Not changing the font of the logo too drastically was important to execute. People have recognized Threadless for the company’s san serrif style font so we wanted to maintain that for recognition and show with a change in brand for expansion, threadless was still the same.
Logo DesignProcess,Font, Style, Rationale.
FREDDIE MERCURY Design by Pablo Bustos