BUS 235 Week 3 Retail Stores
Download Retail Stores. Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a two- to three-page paper (not including the title or reference pages) analyzing the marketing activities of your selected retail business. The analysis should include a minimum of four of the following areas:
1. Type of outlet (convenience, shopping specialty, etc.) 2. Location – Describe reason for specific location. 3. Customer profile – Who shops there? Target market segments? 4. Unique competitive positioning – What separates them from competition? 5. Categories of products (types, quality, brand, non-brand, and assortment) 6. High, medium, low prices (e.g., high quality-high price) 7. Can products be easily competitively shopped at other retail stores? 8. How well is the store laid out – displays, etc.? 9. Are promotions consistent with image? Are special sales obvious? 10. Sales approach – aggressive, laid back, or in-between? 11. Is information available to help you? Do they hide prices?