SOCIAL MEDIA MARKETING – A BRIEF
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BRAND (building, awareness)
WEB PRESENCE REACH IDENTIFY TARGET ACQUIRE
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THE DYNAMICS An upside down approach
CATCH UP - The History
WHERE DOES IT BETTER ? COMPARE TO RANK
Traditional Approach
Social Media Approach
Different Channels – Different Purposes o
o o
SOCIAL MEDIA TOOLS
Best Practices o o
o o o o
The X-Gen Gladiator for Businesses o
o o
o
The Dominance Continues o
o o o
The Big 5 – Key Highlights
Big 1 : Facebook o
o o
Big 2 : Twitter o o o o
Big 3 : Google+ o o o
o o o
Big 4 : Pinterest o o o
o
Big 5 : LinkedIn o o o
Social Media Monitoring Tools
The Free o
o
o
o o
Social Media Monitoring Tools
The Paid o
o o
o o
US Companies Using Social Networks for Marketing Purpose (2009 - 2014) % of total
Social Media + Lead Generation Opportunities = ROI
Thank You
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Resources : slideworld.com jcsocialmarketing.com wiziq.com bizreport.com scribd.com velocitydigital.co.uk