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ENGAGE ...FOR SUCCESS
Inside: Can a strong logo improve sales?
How to use Twitter to make money. June 2014
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Hello!
...and welcome to our second edition! I’d like to start by saying a massive thank you for all the positive comments and feedback we have received so far. It’s been very encouraging and we’re so pleased it’s had such a great response. We all know that the world of business is opening up and more people find themselves in a situation where they can start their own business. It’s extremely liberating but can also be very daunting. This edition has been written to help start-ups who are at the very beginning of their business journey and are considering where to start with their logo design. Do you know somebody who would benefit from a bit of advice? Why not share our ‘Benefits of having a strong logo’ on page 4 and help them start off in the right direction. Each month our focus will change and for July’s edition we will be covering topics to help you write a brief or set a design budget. Sign up to our Mailing List if you would like to receive the next copy as soon as it’s released. As ever if you have a topic you would like us to cover we are all ears, you can email us at enquiries@kimberley-janedesign.co.uk. Thanks for reading and feel free to tweet us with any questions @KJDesignLtd.
Kim ENGAGE...for success magazine is published by:
Kimberley-Jane Design Ltd 3/4 George St George Street Chambers Birmingham, B3 1QA Tel: 0121 448 4776 Publisher & Editor Kimberley Leary
INSIDE THIS ISSUE Introduction
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The Benefits of Having a Strong Logo
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Business Insights
5
There’s an App for That
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Logo Showcase
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Website Showcase
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How Can Social Media Make You Money?
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Want to be at the top of Google?
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kj@kimberley-janedesign.co.uk
Marketing Nicola Davis nicola@kimberley-janedesign.co.uk
Design and Typesetting Rachana Sansoa rachana@kimberley-janedesign.co.uk
THE BENEFITS OF HAVING A STRONG LOGO. A logo is the face of your company and is a potential customer’s first impression of your business, but does it really have an impact on their view of your company? Is it worth spending money and time on? BRAND IDENTITY A strong logo can reflect your business, it gives potential customers an idea of your business’ message, services and the ‘soul’ of your organization. It can be a great marker for the public as to what kind of company you are.They are, in effect visual road signs that offer clues about a company’s personality to outsiders.
You should spend time getting to know your It isn’t always important how much money you spend, but the time you put into the design is important.
DON’T BELIEVE ME? Ever clicked on a website and found yourself on a confusing, unattractive, badly designed site? Did you stay on the site and try and try to decipher it or close it straight away and move to a sleek, simple modern site? The site may have had all the information you needed, the company may have been successful, but if their website looks old fashioned and too complex you won’t want stay to find out. Similarly with a logo, if it is old fashioned or unattractive, many people will assume that your company is the same and search elsewhere.
1. 2. 3.
target audience so you are able to deliver a full brief to your designer and receive a logo specific to you, your products and services and your target audience. A well thought through brief can save you money and time creating logo after logo, tweaking this and that in search of the perIMPORTANCE OF VISUALS We are all visually orientated and mages can fect look. By producing a well written brief that includes clear instructions and research on evoke strong emotions, logos included. your target audience, your designer will They can inspire us or spark debate. They did what? know exactly what you want and the We all know the phrase ‘don’t BP paid 4.5 million for logo will be created quickly. judge a book by it’s cover’, their logo. But Nike asked Want to know how to write a but when it comes to first students to design theirs, great brief? Read our next issue of impressions in business, we costing them a lot less but still producing a quality Engage for Success, out in July, to usually do! logo that is easily discover our top tips for a successIdeally, your logo should stand recognisable. ful brief! out from the crowd and be memorable, but make sure it represents your company and business Here are our 5 most important elements to sector as well. consider when designing a logo:
WILL THIS COST ME TIME AND MONEY? It is worth spending time and money to create a great quality logo that reflects your business well, but it doesn’t have to cost the earth.
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4. 5.
Simplicity – less is more. Memorable – unique for easy recognition. Longevity- timeless, future proof of new trends. Versatile – to work across all media. Appropriate – relevant to your business sector.
We believe this list is a recipe for success and will help you create a strong, successful logo. Here at Kimberley Jane Design we offer a wide range of logo and graphic design services, helping you to establish your presence in the market place with your own unique brand identity - Check out our Graphic design offers or contact us to find out more.
Unemployment
Self-funded
Bad service/ product experiences
Funded
New opportunities
BUSINESS INSIGHTS In the process Work / life balance
Is Britain embracing its entrepreneurial spirit? Redundancy
73% 11% 16%
Have you ever wondered what other people in business think, what advice do they get and where Other from? Well we’re a bit nosey too and wanted to know the answer so we created a survey to find out! You may remember seeing it...We asked if Britain had embraced it’s entrepreneurial spirit? The discission you started your business, How do you plan to grow your business was When a unanimous yes but heres the nitty gritty on Business Development. where did you go to receive advice /consulting? in the next 12 months?
Business Link
University
Networking
5
Friends & Business Family
Customer relationship building
Rebranding Development Marketing mix development
Segmentation strategies
Local advertising
Social networking Employee expansion
MAS
100%
The results proved that business growth strategies where quite subjective depending on individual business needs. Various approaches to initiating business growth were highlighted and ranged from building on existing customer relationships to full blown marketing strategies.
of people agree there has been an increase in business start-ups in the Midlands!
Many of the respondents happened to gain advice within an informal setting, for example, friends and family. However the results also highlighted establishments such as Universities, Business Link, MAS and the Regional Development Agency.
Do you agree that an intern Have you ever applied for funding? could be beneficial in growing your business?
What encouraged you to considered start your own business? Have you ever an intern?
58%
Unemployment
Only 38% of theNew respondents had opportunities considered employing an intern. The rest Work / life balance of the respondents stated they had never considered employing and intern or were Redundancy unsure about whether it was necessary.
Other
When you started your business, where did you go to receive advice /consulting?
YesNo Funded
73% 11%
In the process
16%
Self-funded
Bad service/ product experiences
47%
“…generally they bring a wealth of new ideas and enthusiasm…businesses must ‘pay back’ interns by providing quality projects/roles plus effective mentoring”
How do you plan to grow your business in the next 12 months?
Networking
Do you have an SEO strategy and has it helped to generate business?
Business Link
University
Friends & Family
Customer relationship building
Rebranding
Of all the respondents, only 18.6% had an SEO plan in place. Most of the respondents understood the importance of deploying an SEO strategy but due to Marketing mix the lack of time ordevelopment perceived need had not implemented one.
Segmentation strategies
Local advertising
MAS
Many of the respondents happened to gain advice within an informal setting, for example, friends and family. However the results also highlighted establishments such as Universities, Business Link, MAS and the Regional Development Agency.
Social networking Employee expansion
The results proved that business growth strategies where quite subjective depending on individual business needs. Various approaches to initiating business growth were highlighted and ranged from building on existing customer relationships to full blown marketing strategies.
Brand Identity
5
THERE’S AN APP FOR THAT!
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Instagram Cost: free
What does it do? Instagram lets you add filters and frames to your photos then upload them to share with your friends and followers on the site, as well as share it on Facebook, Twitter, Tumblr and Flickr. It crops your photos into a square shape, unlike many other apps which use the standard phone camera aspect ratio (4:3). You can also share up to 15 seconds worth of video on the site, which you can similarly edit and improve as much as you wish. It is available on all Apple and Windows devices as well as most smart phones and android devices. Why is it so great? It’s free, which is always great! We guessed you would already know about this app but it’s definitely still worth a mention. For those who don’t want a confusingly clever photography app or an expensive camera, Instagram can make your photos look elegant without spending money. It not only lets you edit your pictures, but see other users creations. You can comment and like their photos or share them yourself. You not only share your perfectly edited photos but you can catch up with your
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friends and view their photos as well.
Facetune
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Cost: £1.99 What does it do? It lets you edit and perfect your photos, just like photoshop but cheaper and simpler to use. You can retouch, add filters, whiten, sharpen and focus to your hearts content, erasing any grey hairs or blemishes, even reshaping your face and then post the result online. Why is it so great? Facetune calls itself a ‘selfie editor’, tapping into the new craze for perfectly timed and edited selfies we see on social media so often these days. The best thing about this app is that there is a video explaining how to use the editor and a gallery of photos you can practice on. Then, once your photo is edited to your satisfaction you can compare it with the original and post it to Facebook, Instagram, Twitter, Flickr and Tumbler or email it to your friends and brag about your wonderful new editing skills.
Here is our round up of the best 4 apps for photography and photo sharing. Forget expensive cameras and professional photographer, with these apps you can trick your colleagues into believing you are a pro!
Flipagram Cost:
free
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What does it do? Flipagram lets you create great slideshows of your facebook, Instagram and camera roll photographs. You simply select your photos, choose a title, select your music, add a voice over, set the timing and picture speed and then share your creation. Why is it so great? You can edit it how you like, add a title, voice over and photo timings to make the slideshow look just how you’d like. The app makes the slideshows long enough (or short enough) for the network you are posting to, so Instagram= 15 seconds, Flipagram= 30 seconds and so on… The best thing about this app is that you can share your Flipagram pretty much any way you want, whether it be on Instagram, Facebook, Twitter, YouTube, Tumblr, Email, Text, Pinterest, or WhatsApp. Everyone will see your Flipagram!
Tweet us your favourite apps @KJDesignLtd
ProCamera 7 Cost: £1.99
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What does it do? Small businesses can’t or don’t always own card readers and so can only accept cash payments. This can be a problem for some businesses when customers do not have enough cash on them or do not wish to pay using cash. Paypal Here means that such businesses can accept payment by card or through Paypal. It can even issue invoices! Why is it so great? This app lets you ‘shoot like a pro’.Your photos can easily be edited to look like you’ve used a professional camera and not your phone camera. The app lets you alter your camera in so many ways, you will be spoilt for choice! The best things about this app is that it’s sharing feature goes one step further than other photo apps, allowing you to not only share it with the world, but save it to Dropbox for safekeeping, a nifty additional feature, especially after spending all that time editing to perfection!
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SHOWCASE LOGO-DESIGN The Commonwealth Business Council strives to provide a bridge between emerging markets and developed markets internationally. Their goal is to achieve economic empowerment for shared global prosperity. We have been involved in their latest initiative for economic empowerment for women, Commonwealth Business Women. It forms part of the agenda across the 52 countries in the Commonwealth. After the first consultation it became clear the branding needed to reflect the existing CBC logo to allow for continuity.
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SHOWCASE WEB-DESIGN It was also extremely important that new branding reflected the forward-thinking and energetic movement that CBW represent. This meant moving away from a formal style and injecting some infographic rich imagery and interactive elements into the website. The homepage features a short video (also designed by us!) and highlights their key message in a dynamic way. It’s set to the powerful Commonwealth Anthem ‘Sing’ by Gary Barlow. The video received a standing ovation when it was presented at Global Congress 2014.
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HOW CAN SOCIAL MEDIA MAKE YOU MONEY? PROMOTE YOURSELF WITH TWITTER ADS
Twitter is a growing social media site with over 230 million active users. It is designed to offer a short but sweet post to your followers that can range from business promotions, rants about the weather or merely updates on your daily life. Although posts about cute cats or the colour of the sky may fill up many accounts, there are also numerous people who use Twitter to promote their business. TWITTER OFFERS AN AD SERVICE THAT CAN HELP WITH THIS.
Twitter helps you along the way by allocating you an expert from their team to help you through the process. Large brands can work with a Twitter Ads specialist to create campaign plans specifically for them. THERE ARE VARIOUS WAYS OF PROMOTING YOURSELF ON TWITTER, THESE INCLUDEPROMOTING YOUR ACCOUNT:
• • •
Helps you reach more followers likely to be interested in your brand by promoting your account to the right users. Features in search results and ‘who to follow’ section on pages of those you choose. This promotes your account to people just like those already following you or target a specific type of user with Twitter’s targeting tools.
PROMOTED TWEETS:
• • • •
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Helps you to promote important tweets. Great for promoting specific events, deals, products, competitions or services. You can target certain customers using twitter’s targeting tools, altering who sees the promoted tweet and when. They appear in a user’s timeline and search results
PROMOTED ACCOUNTS CAN TARGET:
•
• •
• •
Keywords in timeline - Keyword targeting lets you target users who have expressed or mentioned certain words in recent tweets Interests Geography - Targeting by geography may also be useful, as Twitter has users in nearly every country in the world. You can target by country or localise your ads to your area. Gender Similarity to existing followers
PROMOTED TWEETS CAN TARGET ALL OF THE ABOVE, PLUS:
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Device (mobile, desktop)- Over 76% of users access Twitter via their mobile devices, you can target these people or be even more specific and target android, blackberry or iOS users. Keyword search results
Start a trend
TOP TIP
YOU CAN ALSO TRACK HOW SUCCESSFUL YOU ARE. USE GOOGLE ANALYTICS. TO SEE HOW MANY PEOPLE COME TO YOUR WEBSITE FROM TWITTER.
You can start a trend and promote it with Twitter. This is a great way to start a conversation, amplify your message and help it to go beyond twitter! A promoted trend is displayed all day and when clicked on will direct users to your promoted tweet. Trends have a greater reach than tweets and are shown for longer, hopefully connecting with more users.
Increase brand awareness and grow your social media presence with our social media service contact us to find out more.
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