Coolhunting 22 November 2009 Kimberley Denise Zuurbier
1. Business of fashion: The team of
invented in
2008 a label called ‘Organic cotton’ all the garments are made from cotton. By this it’s good for the environment. The color palette is grey, brown, khaki, black and white, with accents in red, yellow and rose.
2. Fashion design: Stella McCartney is known as a designer who is different, using fake fur, a line with organic fabrics. Stella McCartney did collaboration with LeSportSac. They made things with funny prints and bags made out of 100% Recycled Eco Polyester and lined with 100% Eco Mesh. By that she’s thinking more about the environment instead of getting loads of money.
3. Architecture: Park Diagonal Mar. Diagonal mar start to create a public park with social responsibility. By putting outdoor cafÊ, waterfalls and next to the beach. By using some kind of plants the water cleans itself by that it’s good for the environment.
4. Industrial design: New York 2006 banners on light posts in Times Square to be turned over to artists. By that that had to look at 2 things, recycling from things and financial support. When the campaign finished they made bags out of the garments and sold it online, by that they got money and gave it too AIGA New York, for children for creating arts.
5. Food industry: Bakers Delight donated almost every year $143 million by baking bread for charities. This money is going to the rainforest. Also they invested $250,000 to 60 sporting clubs and 20 schools in Australia. The company also uses green ovens that will cost every time $25 cents reduction and they use environmental bags.
Insights: Is your business useless, authors Paul Krugman, Simon Johnson, and Lord Turner. They all discussing about social uselessness. Talking about the crisis, what happening in the world. In your business useless they talk about the crisis and socially useless has created the global economy. We could have a better education, healthcare, energy etc. Talking about the companies, how they can earn on the best way money. They need to change their mind if they want to stop the crisis, because we need to pay every time.
Insights The Uber-connected organization: A mandate of 2010. They are talking about that companies get bigger and bigger by using social media. They use wiki, blogs, other social networks such as twitter and facebook. By that the communication between other countries is getting bigger. It also says that Dr Brend Coker says that people who spend time on Internet for fun on work are more productive. People born between 1977 and 1997 are the ones who are working 24/7 with social networks. So basically it’s about that the society nowadays using social media for work. By checking facebook, wiki, twitter, myspace etc. By that in some orders the employees proceed better work then when they’re not using these social medias. Â