Scott Schuman Born: Indiana, USA Interests: Sales associate at the popular 1980s chain Chess King. Studies: Indiana University/ degree in apparel merchandising and a minor in costume construction. Work: Scott owns a showroom where he use to work as Director of men's fashion 2005 The Sartorialist / Scott started to shot people in New York. The mission is take photos of people on the street who dressed different, people who caught his eye.
Philosophy “I thought I could shoot people on the street the way designers looked at people, and get and give inspiration to lots of people in the process. My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration� Scott Shuman
The strategy: shoot style in a way that most designers hunted for inspiration. Where: New York, Stockholm, Tokyo, Paris etc. Mostly he shoot around fashion weeks. 2007 He was named one of AskMen.com's Top 49 Men of the year 2008 Scott appeared as a model in Gap's fall campaign Schumann Helped launch Burberry's 'Art of the Trench' project.
Other cooperation's: - Condé Nast during Fashion Week in Paris for its style.com - Regularly works events for Saks Fifth Avenue - French Vogue editor Carine Roitfeld - The Sartorialist book. - Sales and marketing for high-end women’s designer collections like Valentino Personal life Currently dating French blogger Garance Doré.
Other important bloggers Andy Rouse: Nature blogger based in the United Kingdom 50,000 hits per month Lesmads by Julia Knolle: lifestyle, fashion, design and photography based in Germany 830,000 page views per month Yibo FAN or The Colourful Map: Travel Based in China
Future The book 12th August in US September 2009 worldwide His opinion ad future plans: http://vimeo.com/8562916 TV Show Accessories collection
www.thesartorialist.com • Launched in September 2005. • Started to shoot when he left his job. He wanted to take fotos of people on the street who dressed different, people who caught his eye. • He wanted to show people on the way designers do. • Scott is not only hunting for fashion in New york but also in Stockholm Tokyo, Paris etc. Mostly he shoot around fashionweeks. • 100,000 hits a day.
Name, logo, style. • Sartorialism means: the interest in tailoring or fashion. • He said ‘ I went to college at Indiana University majoring in Apparel Merchandising, excelled in some wonderful but extremely challenging courses in tailoring, dress making, draping and pattern drafting’. • He wants to capture people who Have something special, shoes, hair, Color.
Key values • Pictures • Videos • Professional look • Press • The Sartorialist • Style.com
Key differentiation • Own blog on style.com • One of the most influential • The first one out • The book • Many articles in big magazines
Why a CPB? • Promotes Scott Schuman as a private person and a bloger • Helped him to create a name for him self • Branded him self to get success as one of the most influential blogers for designers
Competition
THANK YOU.!