Paws Up Magazine Style Guide By: Kimberly Escobar
PAWS UP
Masthead:
Masthead must be capitalized, 129 font, font name: Hey October Font color must compliment background photo, preferably neutral colors or pastels
Edition:
November 2020 Edition
Font: Mercury Text G1 (TT) Bold, size 13, complimentary color
Cover line(s): Font: Marker Felt Wide, legible size, neutral color Cover Info: Covers will feature a portrait featuring a single or multiple dogs, they will be highlighted in a feature story, no busy backgrounds behind featured dog(s).
Color Palette:
c: 75 m: 5 y: 100 k: 0
c: 28 m: 63 y: 89 k: 15
c: 0 m: 39 y: 49 k: 13
c: 0 m: 55 y: 0 k:0
c: 0 m: 74 y: 0 k: 0
c: 15 m: 100 y: 100 k: 0
Typography: Table of Contents #s & Page Numbers:
0123456789 Hey October Font
Title Fonts:
Shopping font: Myriad Pro Bold Italic Cover Story Body Font: Myriad Pro
Hey October Strawberry Blossom Challenge Baskerville Semibold Italic
Body fonts: Baskerville, Myriad Pro, Athelas, Minion Pro
Patterns:
T
D