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ABLE ENERGE ITIVE HELPFUL NKER LEARNER TENER ACTIVE HT COMPETITIV NSIBLE FRIEND ARTIST DESIGN TIVE DEDICATE ED DRIVEN HAP
ETIC L R E VE DLY NER ED PPY ABOUT ME
PLOT - [STORY]
The “Private Library of Kim Dauer� showcases the work
that I have completed while attending the Academy of Art University. As a designer, I put careful thought into
every design, where each project tells a story. Part of my process, along with research, includes defining and
creating a story that influences the designs. Each project has a plot, theme, ideal setting, and characters, that includes the target audience.
SETTING - [BACKGROUND]
I am from San Luis Obispo, CA and my passions growing up have steered me towards becoming a graphic designer. As a child I loved art, whether it was drawing, coloring, smashing flowers and making paints, playing with Legos,
or carving my name into different furniture pieces around my house. I enjoyed math, geometry, building, and solving
THEME [ AT T R I B U T E S ] BRIGHT PERSONABLE DE DIC AT E D COMPETITIVE CARING DRIVEN PA S S ION AT E ENERGETIC ACTIVE INDUSTRIOUS COMICAL
problems as well. Competing in sports has also taught me
RESPONSIBLE
life. All of these pieces combined together has brought
IM A GIN AT I V E
perseverance, commitment, teamwork, and having balance in me to the Academy of Art University, in downtown San
Francisco, to study the art of graphic design. My ultimate goal is to love and have joy and passion for whatever I choose to do.
C H A R A C T E R S - [ D E D I C AT I O N ]
I would like to dedicate this book to the terrific people
in my life who have positively influenced and supported me. None of my success would have been achieved without the love, support, and belief from my parents and siblings.
I would not have the knowledge or skills in design without the help from my passionate instructors. My close friends, teammates, coaches, and the athletic department at the
Academy of Art University have been my support system and
second family who have helped mold my passions and keep me driven towards achieving my goals.
PRIVATE LIBRARY OF KIM DAUER
COPYRIGHT @ 2013 A l l r igh t s re s e r ve d . N o p ar t o f this pu b l ica t i on m ay b e re p ro d u ced, di st r i b u ted , o r tran s m i tte d in any o ther m a nner wi th o u t ex p re ss p e rm issio n from K im D au e r. KI M DA UE R 805 801 3237 ki m d a uer. co m kada uer @ g m ai l . co m ACA D E MY OF A R T U N IVER S I T Y 7 9 New M o n tg o m e r y S tre e t Sa n Fra n ci s co , CA C O UR SE Seni or Por tfo l i o D I RE CTO R M a r y Scot t
PAGE _ 4
GRAPHIC DESIGN PORTFOLIO
CONTENTS
PROJECT TITLES
CONTENTS
SELECT IDENTITIES
P R OJ E CT
TITLE
PA G E S
[01]
DELI REDESIGN
06-11
[01]
TERRAIN
[02]
S P I R I T L A B E L C R E AT I O N
12-19
[02]
A R T O F T H E O LY M P I A N S
[03]
MUNI UPGRADE
20-29
[03]
TA B O O
[04]
T E A PAC K AG E D E S I G N
30-45
[04]
A P P L E FA R M
[05]
PA P E R P R O M O
46-59
[05]
ALIVE
[06]
BOARD GAME MODERNIZE
60-81
[06]
HIGH WEST WHISKEY
[07]
TYPE PROMO
82-123
[07]
OMNI RIDE
[08]
WHISKEY EVOLUTION
124-159
[08]
REPUBLIC OF TEA
IDENTITY REDESIGN
160-169
[09]
KINDRED
R E TA I L S TO R E B R A N D
170-189
GR
[11]
A
PH
NER
M
KI
[10]
DAUER
SELECTED IDENTITIES S IC D E ACADEMY OF ART UNIVERSITY
IG
[09]
ID
TITLE
190-197
SAN FRANCISCO, CA
PRI VATE LI B R A R Y of K I M DAU E R GRAPHIC DESIGN PORTFOLIO
PAGE _ 5
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
CHAPTER 01
CHA
COURSE
Package Design 2
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
PROJECT C AT E G O R Y
Deli Redesign Packaging
PROJECT C AT E G O R Y
Branding Print PHOTOGRAPHER D U R AT I O N DELIVERABLES
Deli Products
Bath Products S IC D E ACADEMY OF ART UNIVERSITY
IG
A
PH
SAN FRANCISCO, CA
P R I VAT E L I B R A R Y
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
CHAPTER 06 PAGE _ 6
DELIVERABLES
Kitchen Suplies
NER
KI GR
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
7 Weeks
D U R AT I O N
Beverages
DAUER
M
Julie Martin
PHOTOGRAPHER
CHA
COURSE
Package Design 3
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
T H E A P P L E FA R M
DELI REDESIGN OBJECTIVE To redesign the Apple Farm identity
and packaging, giving the restaurant a stronger look and create new, sustainable and highly creative
designs which tie together the mood and feeling of the company.
PAGE _ 7
COUNTRY CL RADITIONAL HA DELIGHTFUL GRANGE WHOL QUALITY REL DELIGHTFUL N SIMPLE ROUG HISTORIC PLE MELLOW REL PRIVATE LIBRARY OF KIM
PAGE _ 8
LASSIC ANDMADE RANCH LESOME LIABLE NATURAL GH RICH EASANT LAXING PROJECT _ 01
T H E A P P L E FA R M
THE APPLE FARM
PLOT - [STORY]
The Apple farm is a little “mom and pop” shop that is
transforming its brand to match the quality of the farm.
The Apple Farm restaurant and market have been a favorite spot for locals and travelers for decades. The goal is
THEME [MOOD]
COUNTRY CL ASSIC
to revive the Apple Farm’s brand and packaging while
COMFORTING
S E T T I N G - [ L O C AT I O N ]
COLOR
maintaining a sense of its roots and classic feel.
The farm is located in San Luis Obispo, California, a
[ PA L E T T E ]
quaint town that attracts visitors from all over the world. Its desirable for its high quality, locally sourced goods,
intimate atmosphere and great location on the central coast make it a popular destination.
CHARACTERS - [AUDIENCE]
The Apple Farm attracts families of locals and tourists
alike who are interested in wholesome and locally produced
products. The products are set at a higher price range, but there are many are considered affordable.
PAGE _ 9
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
APPLE FARM Since 1920
APPLE FARM
APPLE FARM
Restaurant and Deli
Restaurant and Deli
GENERAL MARKET & DELI
APPLE FARM
APPLE FARM Since 1920
Restaurant and Deli
GENERAL MARKET & DELI
APPLE FARM Restaurant and Deli
A P P L E FA R M D E L I
A P P L E FA R M D E L I
APPLE FARM Since 1920 A P P L E FA R M D E L I
A P P L E FA R M D E L I GENERAL MARKET & DELI
PAGE _ 10
PROJECT _ 01
T H E A P P L E FA R M
SINCE 1920
APPLE FARM
APPLE FARM MARKET
PAGE _ 11
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 12
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 01
T H E A P P L E FA R M
PAGE _ 13
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 14
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 01
T H E A P P L E FA R M
PAGE _ 15
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 16
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 01
T H E A P P L E FA R M
PAGE _ 17
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 18
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 01
T H E A P P L E FA R M
PAGE _ 19
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
CHAPTER 01
CHAPTER 02
CHA
COURSE
Package Design 2
COURSE
Package Design 3
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
Christine George
INSTRUCTOR
PROJECT C AT E G O R Y
Deli Redesign
PROJECT
Packaging
C AT E G O R Y
Branding Print
DELIVERABLES
D U R AT I O N DELIVERABLES
Deli Products
Nicol Biesek 7 Weeks Vodka Bottles
Bath Products
GR
M
Kitchen Suplies
Shot Glasses
DAUER
A
PH
DELIVERABLES
Shaker S IC D E ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
CHAPTER 07
COURSE
Package Design 3
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
PAGE _ 20
GROUP MEMBERS
Flask
P R I VAT E L I B R A R Y
CHAPTER 06
D U R AT I O N
Bottle Case
KI
Beverages
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
PHOTOGRAPHER
Julie Martin 7 Weeks
C AT E G O R Y
Branding
NER
D U R AT I O N
Packaging
PROJECT
IG
PHOTOGRAPHER
Spirit Label Creation
Typography 4 Ariel Grey
CHA COURSE INSTRUCTOR
NIXON VODKA
SPIRIT LABEL CREATION OBJECTIVE The goal was to create a vodka label for an accessory company, called
Nixon, which corresponds with its current style of items.
PAGE _ 21
CLEAN MOD BOLD FRESH S ENERGETIC QU INDUSTRIAL FL COOL STYLE EXTREME SPO SIMPLE DETA HIGH END YO CONTRAST HIP PRIVATE LIBRARY OF KIM
PAGE _ 22
DERN SNOW UALITY LASHY FUN ORTY AILED OUTH P SURF PROJECT _ 02
NIXON VODKA
NIXON VODKA
PLOT - [STORY]
Nixon began with a small line of custom built, team
designed watches with focused distribution in specialty surf, skate, snow, and fashion stores. Expanding into accessories and limited softgoods in 2000, Nixon has
continued its growth into over 25 countries and is now
THEME [MOOD] CLEAN MODERN FRESH
part of Billabong International. The goal was to add to
the line by creating a simple and modern vodka bottle that resembles the brand’s aesthetics.
S E T T I N G - [ L O C AT I O N ]
COLOR [ PA L E T T E ]
The company was founded in 1997 in Encinitas, California.
The brand grew to have many locations all over the country and world, centering itself near areas influenced by the
public’s interests in extreme sports and locations where the surf and ski slopes are a desirable destinations.
CHARACTERS - [AUDIENCE]
Nixon is a high end accessories company for the youth
lifestyle market. The limited edition vodka attracts this fun and energetic group, catering to the under 30 age bracket of men and women.
PAGE _ 23
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 24
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 02
NIXON VODKA
NIXON PREMIUM VODKA
PAGE _ 25
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 26
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 02
NIXON VODKA
PAGE _ 27
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 28
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 02
NIXON VODKA
PAGE _ 29
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
CHAPTER 02
CHAPTER 03
CHA
COURSE
Package Design 3
COURSE
Print 2
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
Tom Sue
INSTRUCTOR
PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Spirit Label Creation
PROJECT
Packaging
C AT E G O R Y
Branding
Nicol Biesek
7 Weeks Vodka Bottles
D U R AT I O N GROUP MEMBERS
DELIVERABLES
Theresa Yen
DAUER
C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Bus Map Muni Booklet
NER
A
PH
PROJECT
Phone App S IC D E ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA Website
IG
Shaker
GR
M
Flask
P R I VAT E L I B R A R Y
15 Weeks
Melissa Kelly
KI
Shot Glasses
S hR e lAtR eY rs P R IVATBEu sL IB
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
CHAPTER 07 PAGE _ 30
Branding
Bottle Case
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
Muni Upgrade
COURSE
INSTRUCTOR
Typography 4 Ariel Grey
CHAPTER 08 COURSE INSTRUCTOR
Package Design 4
Thomas McNulty
CHA COURSE INSTRUCTOR
OMNI RIDE
MUNI UPGRADE OBJECTIVE To develop a simpler, more efficient, and clean public transportation
system in San Francisco, while helping the city save money and create a
more enjoyable experience for the bus riders and employees.
PAGE _ 31
RIENDLY COLOR URBAN UNIT CITY SAFETY EFFICIENT BRIG REVIVE ENERGE LIVELY DIVERS ANSPORTATION RANCISCO QUA LEAN BOLD SIM PRIVATE LIBRARY OF KIM
PAGE _ 32
RFUL TE Y GHT ETIC SE N SAN ALITY MPLE PROJECT _ 03
OMNI RIDE
OMNI RIDE
PLOT - [STORY]
San Francisco Municipal Railway, known as Muni, is one of the oldest transit systems on the globe, dating back to 1912 and the seventh largest in the world, serving over
200 million customers a year. With Muni in a $50 million deficit and unreliability at its worst, we bring these
THEME [MOOD] URBAN EFFICIENT BRIGHT
suggestions to create a system to increase Muni’s customer satisfaction. Based on research of Muni’s history, many
interviews, and successful city’s transportation systems,
we narrowed down the main problems to safety, reliability, comfortability, efficiency, and readability. These aspects
COLOR [ PA L E T T E ]
included researching all the bus lines and redesigning the map, creating a more informative app, website, bus
shelters, bus handles, and signage. By eliminating lines, Muni can afford more security and save on drivers and
buses. We also brightened the bus interiors, with help from local artists, to create a more friendly atmosphere.
S E T T I N G - [ L O C AT I O N ]
San Francisco, with its Mediterranean climate, famous
districts, parks, beaches, bridges, hills, food, cable
cars, and history, makes it a top destination for tourists from all over the world. It is the fourth richest city in the world, with the size of only 232 square miles.
CHARACTERS - [AUDIENCE]
Omni Ride has a wide range of consumers because of San
Francisco’s diversity. The city riders vary from college students, workers of all pay, tourists, foreigners,
elderly, and even youth. Omni Ride looks to not only attract new consumers, but to give the people who
currently ride Muni and rely on it as their main source of transportation an enjoyable experience.
PAGE _ 33
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 34
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 03
OMNI RIDE
PAGE _ 35
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
75%
MUNI CARRIES OF PASSENGERS ON JUST RAIL LINES
6
PAGE _ 36
PROJECT _ 03
OMNI RIDE
PAGE _ 37
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
28 VETERANS
4
29
Y
LE
NIA CALIFOR
1 38
6TH
GEARY 25TH
32ND
W BO
LINCOLN
8TH
5
CROSS OVER
FULTON
CARL
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29
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71
44
JUDAH
UN
LAG A
71
28
15TH
TARAVAL
43
W
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MA ALO
TP OR
MIR
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46TH
L
L
19TH
SUNSET
NORIEGA
MON
OC
EA
29
N
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TH
19
PAGE _ 38
RO
BROAD
PROJECT _ 03
LU M
BU
38
1
SH
AU
GH
1
5
9
14
22
28
29
30
38
43
44
49
71
BUS STATIONS
TH
18T
H
POTRERO
MISSION CHURCH
K
N
22
R
M
M
BUS STOPS
N
16TH
T EE
AR
H
L
11
J
M
4T
K
C C IVI ST EN C AT TE IO R N
IC MASON
14
43
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9
N
F
P ST OW AT EL IO L N
ISTER
McALL
ST
L
M
5
T KE
K 14
J
THIRD
SAC
F
SURFACE STREET MUNI
1
CLAY
0 RAMENT
71
RY
R FILLMO
E
30
M ST ON AT TG IO OM N E
SS VAN NE
S
O ER
D LOMBAR
49
AD RC BA EM
CO
KTON STOC
DERO DIVISA
UNDERGROUND MUNI
UT
CHESTN
30
DERO DIVISA
F
RSON
JEFFE
22
43
OMNI RIDE
49
K
NE
44
WOR T
H
44
14 SAN
NTEREY
SILVER
BRUN
J
PA LO U
IN
NE
S
THI
BOS
RD
SA
NJ
OS
E
SS Y
O
49
29
K
MA
N
JO
SE
29
GIL
N
A OCE
BA YS
43
HO R
E
SA N
K PAGE _ 39
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 40
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 03
FILLMORE
VAN NESS CHURCH
NA LAGU
SUNSET
RY
PAYMENT DETAILS
P STA OW E TIO LL N
THIRD
H
49
YOUR NAME
K
NEWSROOM
O’
SH
AU
W
SE N JO SA BOSW ORTH
44
LOMA
ES T PO
MIRA
RTA
L
46TH
NES SY
44
14
STATUS
LO
U
GILM
29
AN
AN
OCE
JO
SE
EXPI R ATI ON
ION
RE
CCV
GO
HO
14
43
9
O AG IC
CH
GENE
VA
BA YS
TH
SA
19
N
K
BROAD
MISS
CR ED I T CAR D N UMBER
NES
29
49
K
GRAFTON
PA
IN
BRUNO
M
SILVER
J
N
SAN
MONTEREY
EA
THIRD
15TH
GH
OC
29
71
C C IVIC STA EN T TIO ER N
MISSION
ST
M
43
49
CR ED I T CAR D TYP E 18T
POTRERO
8TH
RE
T
KE
TARAVAL
44
22
AR
L
29 43
11
16TH
ET
M
K
MONTHLY PASS
9
22 38
TH
N
L
N
5
N
14
J
JUDAH
71
M STA ON T TIO GO N ME
O DIVISADER
O DIVISADER 6TH
L
N
43 71
CARL
M
14 30
>
44 FULTON
CROSS OVER
9
MASONIC
32ND
25TH
M
5
L
>
14
F
71
H
29
N
38 22
R McALLISTE
K
1
K
4T
5
NORIEGA
ON STOCKT
0
1
38
J
SURFACE STREET MUNI
1
30
CLAY
SACRAMENT
CALIFORNIA
GEARY
LINCOLN
US
49
F
O DER
Y
LE
W BO
1
MB
RCA
29
LU
CHESTNUT
LOMBARD
UNDERGROUND MUNI CO
BA
43
AMOUNT
WEATH ER
F
N
JEFFERSO
EM
ROUTES 30
OMNI RIDE
SF GIANTS CHAMPS GA M E W I N N I N G P I TC H
PAGE _ 41
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
Bus Stop Colors: For different districts
Bus Stop Design Security Cameras
LED Lighting
Solar Panels
E S .. .. . N D T IM OUTE A BUS R Bus Stop Sign
2 3 4 76
BUS
ES A N D T IM ROUTE
.. .. .
Speakers LCD Bus Times
CLEMENT
JACKSON
SUTTER
MARIN
Ticket Machine Back
LCD Bus Map: Visual of exact location of buses
MAP KEY
Bench
PAGE _ 42
Ticket Machine Front View: Bus Routes LCD Screan Keyboard
TYPE DESTINAT ION TIMES ARIVAL TIME
PROJECT _ 03
OMNI RIDE
PAGE _ 43
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
NEWS ROOM
EVENTS
SF GIANTS CHAMPS Lorem ipsum dolor sit amet, consectetur adipisicing elit,
ARTS & ENTERTAIN-
PAGE _ 44
WEATHER
1
PROJECT _ 03
OMNI RIDE
PAGE _ 45
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
CHAPTER 03
CHAPTER 04
CHA
COURSE
Print 2
COURSE
Package Design 2
COURSE
INSTRUCTOR
Tom Sue
INSTRUCTOR
Christine George
INSTRUCTOR
D U R AT I O N GROUP MEMBERS
15 Weeks
of KIM DA U E R
Theresa Yen
INSTRUCTOR
DELIVERABLES
Phone App Website Bus Shelters
PH
Meg Williams 7 Weeks Tea Bag Containers
PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Loose Leaf Bags
DAUER
M
Muni Booklet
Juice Bottles
S IC D E ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
P R IVAT E L IB R A R Y of KIM DAUER GRAPHIC DESIGN PORTFOLIO
CHAPTER 08 COURSE
D U R AT I O N
KI
Bus Map
GRAPHIC DESIGN PORTFOLIO
PAGE _ 46
PHOTOGRAPHER
A
P R I VAT E L I B R A R Y
Packaging Branding
GR
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
C AT E G O R Y
Tea Package Design
Branding
Melissa Kelly DELIVERABLES
PROJECT
NER
C AT E G O R Y
Muni Upgrade
IG
PROJECT
Package Design 4
Thomas McNulty
CHAPTER 09 COURSE INSTRUCTOR
Identity 2
Thomas McNulty
CHA COURSE INSTRUCTOR
THE REPUBLIC OF TEA
TEA PACKAGE DESIGN OBJECTIVE To help build the brand and packaging of The Republic of Tea, and to create recognizable designs that stand out on the shelves.
PAGE _ 47
FLAVORFUL N HEALING REL FRESH SOOTH SATISFY NATU DELIGHT STEA EMIUM HEALTH MELLOW BRIG HERBS LIFEST ENJOYABLE PRIVATE LIBRARY OF KIM
PAGE _ 48
NICE LAX HING URAL AM H MIND GHT TYLE E PROJECT _ 04
THE REPUBLIC OF TEA
THE REPUBLIC OF TEA
PLOT - [STORY]
The Republic of Tea, the leading purveyor of premium teas, gave us their product to redesign. With a wide variety of flavors, the goal was to design a familiar and consistent look with the ability to differentiate each line. Items
included many varieties of tea including, herbal, organic,
THEME [MOOD] N AT UR A L DELIGHTFUL PREMIUM
green teas, decaffeinated, and more. The company offers
iced teas that can be purchased by the bottle or brew bags.
S E T T I N G - [ L O C AT I O N ]
COLOR [ PA L E T T E ]
The Republic of Tea is based in Novato, California,
products are available at over 20,000 gourmet retailers, restaurants throughout the United States, online, and through its mail-order catalogue.
CHARACTERS - [AUDIENCE]
The tea is premium product, attracting those who appreciate soothing and natural teas. The tea is offered to consumers who shop at World Market and Whole Foods.
PAGE _ 49
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 52
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 04
THE REPUBLIC OF TEA
REPUBLIC of TEA
PAGE _ 53
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 54
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 04
THE REPUBLIC OF TEA
PAGE _ 55
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 56
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 04
THE REPUBLIC OF TEA
PAGE _ 57
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 58
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 04
THE REPUBLIC OF TEA
PAGE _ 59
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 60
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 04
THE REPUBLIC OF TEA
PAGE _ 61
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
CHAPTER 04
CHAPTER 05
COURSE
Package Design 2
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
D U R AT I O N DELIVERABLES
Packaging
C AT E G O R Y
Paper Promo Typography
Branding
Layout
Meg Williams
PHOTOGRAPHER
7 Weeks Tea Bag Containers Loose Leaf Bags Juice Bottles
D U R AT I O N DELIVERABLES
M
GR
A
PH
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
Meg Williams 15 Weeks Book Poster
DAUER
Website
NER
PHOTOGRAPHER
PROJECT
Ariel Grey
Swatch Cards S IC D E ACADEMY OF ART UNIVERSITY
IG
C AT E G O R Y
Tea Package Design
KI
PROJECT
Typography 3
SAN FRANCISCO, CA
P R I VAT E L I B R A R Y
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
CHAPTER 09 PAGE _ 62
COURSE
INSTRUCTOR
Identity 2
Thomas McNulty
CHAPTER 10 COURSE INSTRUCTOR
Package Design 4 Thomas McNulty
SCOPE
PAPER PROMO OBJECTIVE To design a book on a concept and theme that relates to the
characteristics of a specific paper, while using typography as a primary design element.
PAGE _ 63
SIGNIFICANT ZOOM SCALE INDIVIDUALI BOLD MINIATU BILLIONS SI MPORTANT IDE URPOSE PERSO SPECKS UNIVE ONE EXCELLE PRIVATE LIBRARY OF KIM
PAGE _ 64
T I ES ISM TURE IZE ENTITY ONALITY ERSE ENCE PROJECT _ 05
SCOPE
SCOPE: EVERYONE HAS A PLACE IN THE WORLD
PLOT - [STORY]
The book called “Scope: Everyone has a Place in the
World,” is based from Speckletone Paper by the French
Paper Co. This paper has great appearance which includes visible flecks on the paper is environmentally friendly, and is 100% recycled. The message for my book is that
THEME [MOOD] BOLD INDIVIDUALISM SCALE
everyone has a place and serves a purpose in the world.
The concept is to use extreme typography scales and images to convey that people are “specs” on earth. However,
as the viewer flips through the pages, the scale changes and identifies individuals and their personal traits and
COLOR [ PA L E T T E ]
special qualities.
S E T T I N G - [ L O C AT I O N ]
The book’s locations take place in heavily populated areas, where people may feel as though they are
unimportant and just another person of the seven billion humans on Earth.
CHARACTERS - [AUDIENCE]
This book is for people who may be looking for ways to
feel self worth and to find their significance in the world.
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PRIVATE LIBRARY OF KIM DAUER
PAGE _ 66
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 05
SCOPE
PAGE _ 67
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 68
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 05
SCOPE
PAGE _ 69
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 70
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 05
SCOPE
PAGE _ 71
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 72
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 05
SCOPE
PAGE _ 73
CHAPTER 01 PRIVATE LIBRARY OF KIM DAUER
COURSE INSTRUCTOR PROJECT C AT E G O R Y
I Cs iDgEnS I 2 GN PORTFOLIO P a c kGa Rg Ae P H De
Christine George Deli Redesign Packaging
CHA COURSE INSTRUCTOR PROJECT C AT E G O R Y
Branding Print PHOTOGRAPHER D U R AT I O N DELIVERABLES
Julie Martin 7 Weeks
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Deli Products Beverages Kitchen Suplies Bath Products
CHAPTER 06
CHA
COURSE
Package Design 3
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
PROJECT C AT E G O R Y
Board Game Modernize Packaging
PROJECT C AT E G O R Y
Branding Print Game Desing PHOTOGRAPHER D U R AT I O N DELIVERABLES
A
PH
NER
GR
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
IG
KI
M
DAUER
Meg Williams 7 Weeks Game board Playing Cards Game Pieces
S IC D E ACADEMY OF ART UNIVERSITY GAaNmCeI S CBOo, x SAN FR CA
P R I VAT E L I B R A R Y
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
PAGE _ 74
PHOTOGRAPHER D U R AT I O N DELIVERABLES
TA B O O
BOARD GAME MODERNIZE OBJECTIVE To redesign a game and improve its
overall look and feel, while not only creating an enjoyable activity, but a beautiful hands-on piece.
PAGE _ 75
AMILY ENVIRON WORDS FORBID DETAIL PATTE PLAY VIBRAN TABOO SPEA TIKI FRIEND FUN CHALLEN INVOLVE GUE NTERACTIVE Q PRIVATE LIBRARY OF KIM
PAGE _ 76
NMENT DDEN ERNS NT AK DS NGE ESS QUICK PROJECT _ 06
TA B O O
TABOO: THE GAME OF UNSPOKEN WORDS
PLOT - [STORY]
Taboo is a word guessing, party game published by Hasbro
in 1989. The objective of the game is for a player to have his/her partner(s) guess the word on a card without using the word itself or five additional words listed on the
card. The goal was to redesign this game into a board game
THEME [MOOD] TONGAN DE TA IL E D MODERN
that has more character and detail. The new look for the game is inspired by Tongan art; the word Taboo, meaning forbidden, originated from this culture.
S E T T I N G - [ L O C AT I O N ]
COLOR [ PA L E T T E ]
This game is played in the English speaking household. Taboo belongs in loud party settings or even mellow family game nights.
CHARACTERS - [AUDIENCE]
Taboo is a game for young and older adults who enjoy
interactive word and guessing games. The game requires four or more players.
PAGE _ 77
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 78
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 06
TA B O O
GA ME OF UN SP OK EN W OR DS
PAGE _ 79
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 80
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 06
TA B O O
PAGE _ 81
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 82
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 06
TA B O O
PAGE _ 83
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 84
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 06
TA B O O
PAGE _ 85
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 86
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 06
TA B O O
PAGE _ 87
CHAPTER 01 PRIVATE LIBRARY OF KIM P D aA cUkEaRg e COURSE
INSTRUCTOR PROJECT C AT E G O R Y
CHAPTER 02
Design 2
COURSE
Christine George
INSTRUCTOR
Deli Redesign
PROJECT
Packaging
C AT E G O R Y
Branding Print PHOTOGRAPHER D U R AT I O N DELIVERABLES
Christine George Spirit Label Creation Packaging
COURSE INSTRUCTOR PROJECT C AT E G O R Y
Branding PHOTOGRAPHER
Julie Martin 7 Weeks
I Cs iDgEnS I 3 GN PORTFOLIO P a c kGaRg Ae P H De
CHA
D U R AT I O N DELIVERABLES
Nicol Biesek 7 Weeks Vodka Bottles
Deli Products
Bottle Case
Beverages
Shot Glasses
Kitchen Suplies
Flask
Bath Products
Shaker
CHAPTER 07
CHAPTER 06
D U R AT I O N GROUP MEMBERS
DELIVERABLES
CHA
COURSE
Package Design 3
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
Ariel Grey
INSTRUCTOR
PROJECT
Type Promo
PROJECT
C AT E G O R Y
Typography
C AT E G O R Y
Packaging Branding
Layout
Game Desing
D U R AT I O N DELIVERABLES
7 Weeks
D U R AT I O N DELIVERABLES
Game board
M
Playing Cards Game Pieces
GR
PH
A
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
Meg Williams
KI
PHOTOGRAPHER
PHOTOGRAPHER
Game Box
Nicol Biesek 15 Weeks Book Specimen Book
DAUER NER
C AT E G O R Y
Board Game Modernize
IG
PROJECT
Typography 4
Poster Website
S IC D E ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
P R I VAT E L I B R A R Y
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
PAGE _ 88
COURSE
PHOTOGRAPHER D U R AT I O N DELIVERABLES
REVEALED
TYPE PROMO OBJECTIVE To design two books from a theme
that comes from the style and feeling of a certain type face, one that
tells a story and another that shows the type characteristics.
PAGE _ 89
CRYPTIC HIDD DECIPHER COD SECRET SOCIE GROUPS FIND READ PATTERN THOUGHTS DE SELF UNKNOW NDIVIDUAL PEO PAST HISTORIC PRIVATE LIBRARY OF KIM
PAGE _ 90
DEN DE ETY D RNS EEP WN OPLE CAL PROJECT _ 07
REVEALED
REVEALED: THE POWER OF SECRECY
PLOT - [STORY]
The message is for the reader to learn the power of
secrecy and strengths of the spoken and unspoken word. By using experimental typography as the main design element, and images as a secondary element to the type, the
concept is revealed through the layout of hiding elements
THEME [MOOD] CRYPTIC MYSTERIOUS IN T R IC AT E
throughout the spreads. Using the ornaments that the
typeface offers, the book will have patterns created from these elements and arranged into the text, in which the viewer can look closer to see the hidden messages.
COLOR [ PA L E T T E ]
S E T T I N G - [ L O C AT I O N ] This setting takes place in quiet and secluded areas of
single individuals or small, private groups, during which someone can explore their own mind.
CHARACTERS - [AUDIENCE] These book are for young adults to middle age people who
want to learn the power of secrecy and have an interest in ways to use typography.
PAGE _ 91
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 92
GRAPHIC DESIGN PORTFOLIO
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 94
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 07
REVEALED
PAGE _ 95
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 96
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 07
REVEALED
PAGE _ 97
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PRIVATE LIBRARY OF KIM DAUER
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PRIVATE LIBRARY OF KIM DAUER
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GRAPHIC DESIGN PORTFOLIO
PROJECT _ 07
REVEALED
PAGE _ 101
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 102
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 07
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PAGE _ 103
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 104
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 07
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I think way too muchhabout and e r ewhat t r iI want e s to say to him, lon e lthat i n Iewant s s to ask him being t I never act on those feelings. out, why t can’t t o b I’m e aafraid s that my timedmight o e sbenrunning 't oo I ask ME out?" "My sister lives two blocks away. We haven't spoke in five years." "My b u s ytina in s the p ocraft s - closet."s"Itglance a r e in th e mred Mustang g l aI n c e i n d sister's ashes are in a popcorn every i b lIeam driving, I actualy look i n for t hplaces e that would bee v e r y r e d ways." "I am so poor thatswhen o line if I ever become homeless. “ My bI have e - chosen spots in f6 different a c e . " "cities." I "EveryoneMhere ustang o be as busy as possible so that their loneliness doesn't stare them in the face." " I used to loved sisused to I pas s. 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PRIVATE LIBRARY OF KIM DAUER
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DECIPHER THE POWER OF SECRECY
theoretical orientation of the theorist and the emphasis lies on internal or external stimulus conditions, primary-inborn or secondary-acquired drives, and homeostatic-biogenetic versus nonhomeostatic-psychological motivations. This is a difficult topic to conceptualize because of the circular nature of the terms and the contradiction and inconclusiveness of the research. Curiosity, exploration, motivation and drive are defined, described, explained and operationally in terms of one another, and thus become embedded and intertwined. We have all experienced this ‘dissipation of energy’ at one point or another. Think about a time when you became really excited about achieving something and you decided to share your plans with a friend or colleague, and then you discussed the subject so much that you were left without an enthusiasm to actually pursue the idea any further. The same thing can happen when we are trying to attract something into our lives with the Law of Attraction, but in this case talking about our plans can weaken our energy even faster.The best approach to take when you are working with the Law of Attraction is to keep your intentions to yourself and vow to let There are varying of view it comesYou to theoretically curiosity and exploration. the results of your points work speak forwhen themselves. can of course conceptualizing tell other people how you achieved something Research findings seem it, to be dependent on point the theoretical orientation of the theorist and the emphasis lies after you have achieved but until that you should say nothing. This will ensure that your energy on internal orand external stimulus primary-inborn or secondary-acquired drives, homeostaticA secret isvibrant, something that is kept oryou meant to be keptyour unknown orfar unseen bythan others. Itand is also remains strong and it conditions, will help to manifest desires faster you would otherwise. biogenetic versuspoints nonhomeostatic-psychological This isunknown a difficult to conceptualize because mystery, something that has not been discovered yet and isconceptualizing ortopic unexplainable. People There are avarying of view when it comes tomotivations. theoretically curiosity and exploration. of the circular nature ofbethe terms contradiction and inconclusiveness ofnot theshare research. Curiosity, are given powerful brains to and think and learn, alongorientation with voices to or their Research findings seem to dependent onthe the theoretical of share the theorist and the emphasis lies and drive are defined, described, explained and operationally defined in terms thoughts and beliefs. People underestimate the power of secondary-acquired secrecy and can learn the impact of of one onexploration, internal ormotivation external stimulus conditions, primary-inborn or drives, and homeostaticanother,keeping and thus become and intertwined. Wewith haveothers all experienced ‘dissipation of energy’ at secrets toembedded themselves and sharing ones order tothis benefit their lives. biogenetic versus nonhomeostatic-psychological motivations. This is aindifficult topic to conceptualize because or another. Think about and a time you became and really excited about achieving something and ofone thepoint circular nature of the terms thewhen contradiction inconclusiveness of the research. Curiosity, you decided to share your a friend described, or colleague, and then you discussed thedefined subjectin soterms much that exploration, motivation andplans drivewith are defined, explained and operationally of one you were left without anembedded enthusiasm tointertwined. actually pursue the idea any further. The‘dissipation same thing of canenergy’ happenat another, and thus become and We have all experienced this when we or areanother. trying to attract something into you our lives with the excited Law of Attraction, but insomething this case talking one point Think about a time when became really about achieving and you about our plansyour can weaken ouraenergy faster.Theand best approach to take when you are with decided to share plans with friend even or colleague, then you discussed the subject soworking much that you the left Law of Attraction is to keep your intentions to yourself to letThe thesame results of your work speak were without an enthusiasm to actually pursue the idea and any vow further. thing can happen when
d to do it." “There are noa secrets that everybody guesses.” r e ibetter n a kept than the secrets burn a m"I s o p o o r aby with my manager, and act p opeople p c ostill r ndon’t know that."" I am 24 years old and I still th at when awkward, tongue tied teenager when I’m around my crush. I think way too much about t i n i n I am drivwant to say to him, and that I want to ask him out, but I never act on those feelings. I’m t h e cout, r awhy f tcan’t he just ask ME out?" "My sister lives itwo ng, I acthat my time might be running away. We haven't spoke in cfive l o years." s e t. ”"My“ Ibeloved sister's ashes are in a popcorn tintinu a ly l o o k aft closet." "I glance in every g l ared n cMustang e i n I pass. Always." "I am so poor that when I am for places g, I actualy look for places that would be good to line if I ever become homeless. I have e v e r y r ehere d tries to be as busy as possible so that their spots in 6 different cities." "Everyone Mthe u sface." t a n" Igused to want to burn myself with matches just to ness doesn't stare them in t’d hurt at all, but I never I got p a the s s .courage A l - to do it. I don’t know if I should feel worse wanting to hurt myself or being too much of a coward to do it." “There are no secrets kept than the secrets that everybody guesses.” "I had a baby with my manager, and people on’t know that."" I am 24 years old and I still act like an awkward, tongue tied teenager ’m around my crush. I think way too much about what I want to say to him, and that I o ask him out, but I never act on those feelings. I’m afraid that my time might be g out, why can’t he just ask ME out?" "My sister lives two blocks away. We haven't spoke years." "My beloved sister's ashes are in a popcorn tin in the craft closet." "I glance in ed Mustang I pass. Always." "I am so poor that when I am driving, I actualy look for that would be good to line if I ever become homeless. I have chosen spots in 6 different "Everyone here tries to be as busy as possible so that their loneliness doesn't stare them face." " I used to want to burn myself with matches just to see if it’d hurt at all, but I got the courage to do it. I don’t know if I should feel worse about wanting to hurt or being too much of a coward to do it." “There are no secrets better kept than the s that everybody guesses.” "I had a baby with my manager, and people still don’t know I am 24 years old and I still act like an awkward, tongue tied teenager when I’m around sh. I think way too much about what I want to say to him, and that I want to ask him t I never act on those feelings. I’m afraid that my time might be running out, why can’t ask ME out?" "My sister lives two blocks away. We haven't spoke in five years." "My d sister's ashes are in a popcorn tin in the craft closet." "I glance in every red Mustang I ways." "I am so poor that when I am driving, I actualy look for places that would be o line if I ever become homeless. I have chosen spots in 6 different cities." "Everyone here o be as busy as possible so that their loneliness doesn't stare them in the face." " I used to o burn myself with matches just to see if it’d hurt at all, but I never got the courage to don’t know if I should feel worse about wanting to hurt myself or being too much of a d to do it." “There are no secrets better kept than the secrets that everybody guesses.” "I aby with my manager, and people still don’t know that."" I am 24 years old and I still act awkward, tongue tied teenager when I’m around my crush. I think way too much about want to say to him, and that I want to ask him out, but I never act on those feelings. I’m that my time might be running out, why can’t he just ask ME out?" "My sister lives two away. We haven't spoke in five years." "My beloved sister's ashes are in a popcorn tin in aft closet." "I glance in every red Mustang I pass. Always." "I am so poor that when I am g, I actualy look for places that would be good to line if I ever become homeless. I have spots in 6 different cities." "Everyone here tries to be as busy as possible so that their ness doesn't stare them in the face." " I used to want to burn myself with matches just to t’d hurt at all, but I never got the courage to do it. I don’t know if I should feel worse wanting to hurt myself or being too much of a coward to do it." “There are no secrets kept than the secrets that everybody guesses.” "I had a baby with my manager, and people on’t know that."" I am 24 years old and I still act like an awkward, tongue tied teenager ’m around my crush. I think way too much about what I want to say to him, and that I o ask him out, but I never act on those feelings. I’m afraid that my time might be g out, why can’t he just ask ME out?" "My sister lives two blocks away. We haven't spoke years." "My beloved sister's ashes are in a popcorn tin in the craft closet." "I glance in ed Mustang I pass. Always." "I am so poor that when I am driving, I actualy look for that would be good to line if I ever become homeless. I have chosen spots in 6 different "Everyone here tries to be as busy as possible so that their loneliness doesn't stare them face." " I used to want to burn myself with matches just to see if it’d hurt at all, but I got the courage to do it. I don’t know if I should feel worse about wanting to hurt or being too much of a coward to do it." “There are no secrets better kept than the s that everybody guesses.” "I had a baby with my manager, and people still don’t know I am 24 years old and I still act like an awkward, tongue tied teenager when I’m around sh. I think way too much about what I want to say to him, and that I want to ask him t I never act on those feelings. I’m afraid that my time might be running out, why can’t ask ME out?" "My sister lives two blocks away. We haven't spoke in five years." "My d sister's ashes are in a popcorn tin in the craft closet." "I glance in every red Mustang I ways." "I am so poor that when I am driving, I actualy look for places that would be o line if I ever become homeless. I have chosen spots in 6 different cities." "Everyone here o be as busy as possible so that their loneliness doesn't stare them in the face." " I used to o burn myself with matches just to see if it’d hurt at all, but I never got the courage to don’t know if I should feel worse about wanting to hurt myself or being too much of a d to do it." “There are no secrets better kept than the secrets that everybody guesses.” "I aby with my manager, and people still don’t know that."" I am 24 years old and I still act awkward, tongue tied teenager when I’m around my crush. I think way too much about want to say to him, and that I want to ask him out, but I never act on those feelings. I’m that my time might be running out, why can’t he just ask ME out?" "My sister lives two away. We haven't spoke in five years." "My beloved sister's ashes are in a popcorn tin in aft closet." "I glance in every red Mustang I pass. Always." "I am so poor that when I am g, I actualy look for places that would be good to line if I ever become homeless. I have spots in 6 different cities." "Everyone here tries to be as busy as possible so that their ness doesn't stare them in the face." " I used to want to burn myself with matches just to t’d hurt at all, but I never got the courage to do it. I don’t know if I should feel worse wanting to hurt myself or being too much of a coward to do it." “There are no secrets kept than the secrets that everybody guesses.” "I had a baby with my manager, and people on’t know that."" I am 24 years old and I still act like an awkward, tongue tied teenager ’m around my crush. I think way too much about what I want to say to him, and that I o ask him out, but I never act on those feelings. I’m afraid that my time might be g out, why can’t he just ask ME out?" I am 24 years old and I still act like an awkward, e tied teenager when I’m around my crush. I think way too much about what I want to him, and that I want to ask him out, but I never act on those feelings. I’m afraid that my ight be running out, why can’t he just ask ME out?" "My sister lives two blocks away. We t spoke in five years." "My beloved sister's ashes are in a popcorn tin in the craft closet." ce in every red Mustang I pass. Always." "I am so poor that when I am driving, I actualy or places that would be good to line if I ever become homeless. I have chosen spots in 6 ent cities." "Everyone here tries to be as busy as possible so that their loneliness doesn't hem in the face." " I used to want to burn myself with matches just to see if it’d hurt at t I never got the courage to do it. I don’t know if I should feel worse about wanting to yself or being too much of a coward to do it." “There are no secrets better kept than rets that everybody guesses.” "I had a baby with my manager, and people still don’t know I am 24 years old and I still act like an awkward, tongue tied teenager when I’m around sh. I think way too much about what I want to say to him, and that I want to ask him t I never act on those feelings. I’m afraid that my time might be running out, why can’t ask ME out?" "My sister lives two blocks away. We haven't spoke in five years." "My d sister's ashes are in a popcorn tin in the craft closet." "I glance in every red Mustang I ways." "I am so poor that when I am driving, I actualy look for places that would be o line if I ever become homeless. I have chosen spots in 6 different cities." "Everyone here o be as busy as possible so that their loneliness doesn't stare them in the face." " I used to o burn myself with matches just to see if it’d hurt at all, but I never got the courage to don’t know if I should feel worse about wanting to hurt myself or being too much of a
PROJECT _ 07 REVEALED
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CHAPTER 02 PRIVATE LIBRARY OF KIM P DaAcUkEaRg e COURSE
INSTRUCTOR PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
CHAPTER 03
Design 3
COURSE
Christine George
INSTRUCTOR
Spirit Label Creation
PROJECT
Packaging
C AT E G O R Y
P r i nGt R A2 P H I C D E S I G N P O R T F O L I O Tom Sue Muni Upgrade Print
Branding
Branding
Nicol Biesek
7 Weeks Vodka Bottles
D U R AT I O N GROUP MEMBERS
Bottle Case Shot Glasses
15 Weeks Theresa Yen Melissa Kelly
DELIVERABLES
CHA COURSE INSTRUCTOR PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Bus Map
Flask
Muni Booklet
Shaker
Phone App Website Bus Shelters
CHAPTER 08
CHAPTER 07 COURSE
Typography 4
COURSE
INSTRUCTOR
Ariel Grey
INSTRUCTOR
PROJECT
Type Promo
PROJECT
C AT E G O R Y
Typography
C AT E G O R Y
DELIVERABLES
PHOTOGRAPHER
Nicol Biesek 15 Weeks
D U R AT I O N DELIVERABLES
PROJECT C AT E G O R Y
4 Weeks Revolutionary Bottle
KI
Website
GR
M
Poster
A
PH
PHOTOGRAPHER D U R AT I O N DELIVERABLES
DAUER
S IC D E ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
P R I VAT E L I B R A R Y
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
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INSTRUCTOR
Nicol Biesek
Evolutionary Bottle
Book Specimen Book
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
Packaging
NER
D U R AT I O N
Whiskey Evolution
IG
PHOTOGRAPHER
Thomas McNulty
COURSE
Branding
Print Layout
Package Design 4
CHA
HIGH WEST WHISKEY
WHISKEY EVOLUTION OBJECTIVE To create a new design for High
West Whiskey. The objective is to
rejuvenate the brand image and label design. The project includes an
evolutionary design, similar to the existing design, and revolutionary
design that is completely different.
The goal is to reposition the whiskey bottle by creating a premium and upscale image.
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LOON COUNTRY SSIC HANDMAD Y SALOON RAN ANGE SMOKEY AR BOLD RUST EY TRADITIONA RICULTURE OLD E ROUGH QUAL OM TOP SHELF PRIVATE LIBRARY OF KIM
PAGE _ 110
Y DE NCH Y TIC AL D LITY F PROJECT _ 08
HIGH WEST WHISKEY
HIGH WEST WHISKEY
PLOT - [STORY] High West Whiskey has its roots as a distillery and saloon which originated in 1870. It is called High West “Saloon”
to pay homage to the history of saloons in the Old West and the important role they played in each and every town that had one. The saloon was the main meeting place where town
THEME [MOOD] WESTERN HISTORICAL RUSTIC
hall was generally held, important announcements were made, and of course people converged to eat and drink. High West Whiskey offers a traditional and historical whiskey; the company is passionate about the American West’s culture, heritage, and natural beauty.
COLOR [ PA L E T T E ]
S E T T I N G - [ L O C AT I O N ] The distillery is located at exactly 7000 feet in the
Wasatch Range of the Rocky Mountains in Old Town Park City, Utah. It started with one man’s passion to make a great Rocky Mountain Whiskey. Proprietor and distiller, David
Perkins, took his passion for the American West and brought the craft of small-batch distilling back to Utah.
CHARACTERS - [AUDIENCE] High West Saloon attracts an older and traditional group of men and women, who are looking for a high end western look, feel, and taste.
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PROJECT _ 08
HIGH WEST WHISKEY
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PRIVATE LIBRARY OF KIM DAUER
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GRAPHIC DESIGN PORTFOLIO
PROJECT _ 08
HIGH WEST WHISKEY
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PRIVATE LIBRARY OF KIM DAUER
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GRAPHIC DESIGN PORTFOLIO
PROJECT _ 08
HIGH WEST WHISKEY
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CHAPTER 03
CHAPTER 04
PRIVATE LIBRARY OF KIM DAUER
COURSE
Print 2
COURSE
INSTRUCTOR
Tom Sue
INSTRUCTOR
PROJECT C AT E G O R Y
D U R AT I O N GROUP MEMBERS
Muni Upgrade Print
C AT E G O R Y
Christine George Tea Package Design Packaging
Branding
Branding
15 Weeks
PHOTOGRAPHER
Theresa Yen Melissa Kelly
DELIVERABLES
PROJECT
P a c kGaRgAeP HD IeCs iDgEnS I G 2N P O R T F O L I O
D U R AT I O N DELIVERABLES
Meg Williams 7 Weeks Tea Bag Containers
Bus Map
Loose Leaf Bags
Muni Booklet
Juice Bottles
CHA COURSE INSTRUCTOR PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Phone App Website Bus Shelters
CHAPTER 09
CHAPTER 08 COURSE INSTRUCTOR PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Package Design 4
COURSE
Thomas McNulty
INSTRUCTOR
Whiskey Evolution
PROJECT
Packaging
C AT E G O R Y
Thomas McNulty Identity Redsign Branding
Branding
Nicol Biesek
Layout
4 Weeks
Typography
Revolutionary Bottle
PHOTOGRAPHER
Evolutionary Bottle
D U R AT I O N DELIVERABLES
NER
GR
A
PH
DAUER
IG
KI
M
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
Identity 2
Meg Willams 7 Weeks Logo Design Brand Standards Manual Stationery System
S IC D E ACADEMY OF ART UNIVERSITY S A N F RAApNpCl I SiCc Oa , CtAi o n s Website
P R I VAT E L I B R A R Y
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
PAGE _ 120
CHA COURSE INSTRUCTOR PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N GROUP MEMBERS
A R T O F T H E O LY M P I A N S
IDENTITY REDESIGN OBJECTIVE To create a new, strong, and
memorable identity for the Art of the Olympians, a non-profit organization.
PAGE _ 121
DEDICATION POWER YOUT LIFE BALANC ENERGY HEAL HOPE DREAM EXCELLENCE ARTISTIC DRIV CREATE PASSIO ESIRE DREAM PRIVATE LIBRARY OF KIM
PAGE _ 122
N TH CE LTH MS E VE ON BIG PROJECT _ 09
A R T O F T H E O LY M P I A N S
ART OF THE OLYMPIANS
PLOT - [STORY] The Olympic artist athletes who make up the Art of
the Olympians, or AOTO, encourage all to go above and
beyond to succeed by exceeding their physical barriers in athletics. They achieve these goals by using their creative minds in the form of all arts to reach their
THEME [MOOD] BRIGHT POWERFUL PA S SION
desired visions. The logo needs to convey this message by
standing on its own in all application usages. The outcome of AOTO non-profit organization is to teach others about the history of the Ancient Olympic arena and the modern
day ideals to promote the bond between athletics and art.
COLOR [ PA L E T T E ]
S E T T I N G - [ L O C AT I O N ]
AOTO Museum is located in Fort Myers, Florida. AOTO brings together nations and international communities with the
common positive energy of the Olympic Movement. This is an important and influential movement which has the potential of impacting the world.
CHARACTERS - [AUDIENCE] The target is pertaining not only to athletes and artists, but to the youth, all age groups, and Olympians all over the world who want to explore their creative minds.
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PRIVATE LIBRARY OF KIM DAUER
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GRAPHIC DESIGN PORTFOLIO
PROJECT _ 09
A R T O F T H E O LY M P I A N S
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PRIVATE LIBRARY OF KIM DAUER
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GRAPHIC DESIGN PORTFOLIO
PROJECT _ 09
A R T O F T H E O LY M P I A N S
PAGE _ 127
PRIVATE LIBRARY OF KIM DAUER
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GRAPHIC DESIGN PORTFOLIO
PROJECT _ 09
A R T O F T H E O LY M P I A N S
PAGE _ 129
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 130
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 09
A R T O F T H E O LY M P I A N S
PAGE _ 131
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 132
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 09
A R T O F T H E O LY M P I A N S
PAGE _ 133
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
Where Excellence in Sports and Art Combine
u
Museum Ticket ADULT 05/23/2012
ADMIT ONE: DATE:
#23
USA
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EXIT
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Where Excellence in Sports and Art Combine
PROJECT _ 09
A R T O F T H E O LY M P I A N S
Where Excellence in Sports and Art Combine
www.artoftheolympians.org
http://www.artoftheolympians.org/index.php
VISIT
EXPLORE
LEARN
SHOP
Where Excellence in Sports and Art Combine ABOUT US
ARTISTS
The Art of the Olympians signature is a graphic representation of
The Art of the Olympians signature
Olympic medals and the non profit organizations’s name. This logo
is a graphic representation of
represents energy, unity, and achievement. At first glance it
Olympic medals and the non profit
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CHAPTER 04
CHAPTER 05
PRIVATE LIBRARY OF KIM DAUER
COURSE
Package Design 2
COURSE
INSTRUCTOR
Christine George
INSTRUCTOR
PROJECT C AT E G O R Y
PHOTOGRAPHER D U R AT I O N DELIVERABLES
Tea Package Design
PROJECT
Packaging
C AT E G O R Y
T y p oGgRrAaPp H h IyC 3D E S I G N P O R T F O L I O Ariel Grey Paper Promo Typography
Branding
Layout
Meg Williams
PHOTOGRAPHER
7 Weeks Tea Bag Containers
D U R AT I O N DELIVERABLES
Meg Williams 15 Weeks Book
Loose Leaf Bags
Poster
Juice Bottles
Website Swatch Cards
CHAPTER 10
CHAPTER 09
PROJECT C AT E G O R Y
Thomas McNulty
DELIVERABLES
PROJECT
Branding
C AT E G O R Y
Package Design 4 Thomas McNulty Retail Store Brand Packaging
Branding
Layout
Print PHOTOGRAPHER
Meg Willams 7 Weeks
D U R AT I O N GROUP MEMBERS
Logo Design
Stationery System
GR
M
Brand Standards Manual
KI
D U R AT I O N
INSTRUCTOR
Identity Redsign
Typography PHOTOGRAPHER
COURSE
PH
A
ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
Applications
P R I VAT E L I B R A R Y
Website
Meg Williams 9 Weeks Carolina Pistone Suchita Menon
DAUER NER
INSTRUCTOR
Identity 2
IG
COURSE
Megawati Tjhin Christel Luu
S IC D E ACADEMY OF ART UNIVERSITY V, iClA l i c a n a S A N F RJAoNs C IeS C O
P R IVAT E L IB R A R Y
of KIM DA U E R
of KIM DAUER
GRAPHIC DESIGN PORTFOLIO
GRAPHIC DESIGN PORTFOLIO
PAGE _ 136
KINDRED MARKET
RETAIL STORE BRAND OBJECTIVE The goal for this project was to
create an entirely new retail store
brand and product line that does not exist in today’s marketplace.
PAGE _ 137
VIBRANT PROD RIGHT LOCAL SI HAPPY NATUR OMMUNITY SUP COUNTRY FARM MARKET FRIEN QUALITY GOO FRESH HEALT ORGANIC FAM PRIVATE LIBRARY OF KIM
PAGE _ 138
DUCE IMPLE RAL PPORT MERS NDLY ODS THY MILY PROJECT _ 10
KINDRED
KINDRED
PLOT - [STORY]
Kindred Market offers a wide variety of lines that are all organic and produced locally. Our mission is to
provide a new retail shopping experience to our customers and provide more benefits to the consumer for their
shopping habits. Kindred supports families, the community,
THEME [MOOD] SIMPLE COMMUNIT Y F R IE NDLY
and how both can help each other. Kindred works with local farmers’ markets, product designers, artists, wineries, and breweries to sell its products. Kindred makes,
distributes, and sells the finest quality products and
ensures the products are made from natural elements and
COLOR [ PA L E T T E ]
wholesome ingredients, while promoting business practices that respect the consumer and environment.
S E T T I N G - [ L O C AT I O N ]
Kindred is specific to the county of San Luis Obispo, located on the Central Coast of California. The city
has a population of 45,000 and is surrounded by country
land, beaches, mountains, and local farms. It projects an active, friendly, and positive atmosphere.
CHARACTERS - [AUDIENCE]
Kindred looks to attract families, senior citizens, and college students who are health conscience and want to shop in a community-based market.
PAGE _ 139
PRIVATE LIBRARY OF KIM DAUER
GRAPHIC DESIGN PORTFOLIO
STORE IDENTITY
SECONDARY LOGOS
STORE BRANDS
KINDRED
INNER CIRCLE
[MARKET/DELI/CAFE]
[HERBAL WEAR]
A small market within the store with items produced from local farmers and vendors.
MINDFUL FRESH H E A LT H Y
Families, ages 21-55
Men & Women, ages 25-55
H E R I TA G E
TERRAIN
[HOME GOODS]
[GARDENING]
High end kitchen appliances that are made from sustainable and durable material.
CLEAN HIGH END SAFE
Families, ages 30-75
[WHOLE FOODS] Line of food products ranging from cold, dry, and fresh produce. Families, ages 25-65
Line for hardware tools and gardening supplies, both indoor and outdoor. Gardeners, ages 25-65
DELIGHT
PAGE _ 140
Clothing line for both men and women that is made from all natural and organic material.
APPETITE ORGANIC ENJOY
SIMPLE N AT U R A L HANDMADE
REUSABLE GROWTH BRIGHT
PROJECT _ 10
KINDRED
BRANDS WITHIN THE STORE
P R I V AT E B R A N D S
CLEANSE
ALIVE
[ B AT H & B E A U T Y ]
[ R E C R E AT I O N ]
High quality bath and beauty products for both men and women. Men & Women, ages 25-45
MODERN CLEAN SOOTHING
Line for both indoor and outdoor recreational sports for active individuals.
ACTIVE ENERGY BOLD
Men & Women, ages 25-55
PAGE _ 141
PRIVATE LIBRARY OF KIM DAUER
KINDRED [MARKET/DELI/CAFE]
Kindred’s market is a farmers market within the store that allows not only the customer to purchase fresh and locally produced foods, but also supports local workers and helps strengthen the economic base of the com munity.
PAGE _ 142
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED MARKET/DELI/CAFE
PAGE _ 143
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 144
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED MARKET/DELI/CAFE
PAGE _ 145
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 146
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED MARKET/DELI/CAFE
PAGE _ 147
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 148
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED MARKET/DELI/CAFE
PAGE _ 149
PRIVATE LIBRARY OF KIM DAUER
DELIGHT [WHOLE FOODS]
Delight is another food line that Kindred sells in the store. These products are produced and packaged by local vendors who are not a part of the farmers market.
PAGE _ 150
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED WHOLE FOODS
PAGE _ 151
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 152
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED WHOLE FOODS
PAGE _ 153
PRIVATE LIBRARY OF KIM DAUER
H E R I TA G E [HOME GOODS]
Heritage is a high end line of kitchen appliances and utensils. The products are sold at a high price range, but are made to last.
PAGE _ 154
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED H E R I TAG E
PAGE _ 155
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 156
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED H E R I TAG E
PAGE _ 157
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 158
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED H E R I TAG E
PAGE _ 159
PRIVATE LIBRARY OF KIM DAUER
CLEANSE [ B AT H & B E A U T Y ]
Cleanse is a premium line that provides all natural bath and beauty products for both men and women. They are differentiated by the packaging titles. The men’s line is called “Elite” and the women’s is “Opulent”.
PAGE _ 160
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED CLEANSE
PAGE _ 161
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 162
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED CLEANSE
PAGE _ 163
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 164
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED CLEANSE
PAGE _ 165
PRIVATE LIBRARY OF KIM DAUER
ALIVE [ R E C R E AT I O N ]
Alive is a vibrant line that offers a wide variety of workout equipment for both indoor and outdoor activities. The packaging includes different exercises recom mended for each product, for both beginning and advanced lifters.
PAGE _ 166
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED ALIVE
PAGE _ 167
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PAGE _ 168
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HIGH PERFORMANCE STRENGTH + + + TRAINING + + +
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//
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PRIVATE LIBRARY OF KIM DAUER
+
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PROJECT _ 10
KINDRED ALIVE
PAGE _ 169
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 170
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED ALIVE
PAGE _ 171
PRIVATE LIBRARY OF KIM DAUER
INNER CIRCLE [HERBAL WEAR]
Inner circle is an organic clothing line, for both men and women, made from 100% organic material. The packaging is made form recycled material and can be reused.
PAGE _ 172
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED INNER CIRCLE
PAGE _ 173
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 174
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED INNER CIRCLE
PAGE _ 175
PRIVATE LIBRARY OF KIM DAUER
TERRAIN [GARDENING]
Terrain is gardening line that provides people with the equipment and seeds to build their own gardens at home. Kindred encourages those to live healthy lifestyles and wants to give the com munity the tools to accomplish this.
PAGE _ 176
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED TERRAIN
PAGE _ 177
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 178
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED TERRAIN
PAGE _ 179
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 180
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 10
KINDRED TERRAIN
PAGE _ 181
PRIVATE LIBRARY OF KIM DAUER
PAGE _ 182
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 11
SELECT IDENTITIES
SELECT IDENTITIES PA G E S
ID
TITLE
06-11
[01]
TERRAIN
12-19
[02]
A R T O F T H E O LY M P I A N S
20-29
[03]
TA B O O
30-45
[04]
A P P L E FA R M
46-59
[05]
ALIVE
60-81
[06]
HIGH WEST WHISKEY
82-123
[07]
OMNI RIDE
124-159
[08]
REPUBLIC OF TEA
160-169
[09]
KINDRED
A
PH
NER IG
KI
190-197
GR
M
170-189
DAUER
S IC D E ACADEMY OF ART UNIVERSITY SAN FRANCISCO, CA
PRI VATE LI B R A R Y of K I M DAU E R GRAPHIC DESIGN PORTFOLIO
PAGE _ 183
PRIVATE LIBRARY OF KIM DAUER
S GA ME OF UN SPO KEN WO RD
PAGE _ 184
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 11
SELECT IDENTITIES
S GA ME OF UN SPO KEN WO RD
PAGE _ 185
PRIVATE LIBRARY OF KIM DAUER
SINCE 1920
APPLE FARM
APPLE FARM MARKET
PAGE _ 186
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 11
SELECT IDENTITIES
SINCE 1920
APPLE FARM
APPLE FARM MARKET
PAGE _ 187
PRIVATE LIBRARY OF KIM DAUER
REPUBLIC of TEA
PAGE _ 188
GRAPHIC DESIGN PORTFOLIO
PROJECT _ 11
SELECT IDENTITIES
REPUBLIC of TEA
PAGE _ 189
TY P E FACE S Din Cour i er New PA P E R STOC K 1 0 0 l b F inc h F i n e Tex t SHO RT SH E ET S / EN D PAGE S Ca nford Pap e r Ba r ley P R I NTE R Gi a nt H ors e B I ND I NG Th e Key Pr i n ti n g an d B i n d i ng SO F TWA RE A d obe Cre ati ve S u i te 6 . 0