Graphic Standards Manual
CONTENTS Introduction
Colors and Graphics 3.0 Color Palette
3.1
Signature 1.0
Color Specifications
3.2
Signature
1.1
Supergraphics
3.3
Specifications and Minimum Size
1.2
Clear Space
1.3
Signature Colors
1.4
Stationery System
4.1
Unacceptable Use
1.5
Accessories: Cap
4.2
Acceptable Background Use
1.6
Clothing: Polo Shirt
4.3
Unacceptable Background Use
1.7
Exterior Building
4.4
Vehicle
4.5
Typography 2.0
Advertisement
4.6
Typefaces
2.1
Museum Items
4.7
Secondary Typefaces
2.2
Promotional Items
4.8
Typeface Usages
2.3
Website
4.9
Applications 4.0
INTRO
INTRODUCTION Art of the Olympians is dedicated to
Art of the Olympians is a 501(c)(3)
demonstrating the very real relationship
non-profit organization, headquartered
between art and sport to the general public.
in Fort Myers, FL., dedicated to inspiring
The athlete artists have the ability to express
creativity and stimulating change through
this because of their many years of well
an international program of art, education
directed training for sport and the transfer of
and outreach initiatives.
this discipline to their art. It is our intention to establish a touring exhibition of artwork
The Art of the Olympians Graphic Standards
by Olympian Artists in order to illustrate this
Manual is a set of guidelines to demonstrate
sport-art association and in doing so create
all of the proper implementations of the
a greater understanding on the part of the
visual identity. It is essential for promoting,
student of what it takes to succeed in most
maintaining, and protecting the equity and
avenues of life. The Olympic Games from
value of the organization.
their inception have been a celebration of human capability, and Art of the Olympians
These guidelines have been created to
emphasizes this celebration in the form of
direct the implementation of the Art of
art as the Olympic founders intended.
the Olympian’s visual logo expression. They are meant to provide a technical understanding of the structure and makeup of the new signature and inform all futrue communication decisions.
ART OF THE OLYMPIANS
Adhering to the specifications and standards
In recognition of founder Al Oerter’s
outlined in these guidelines will ensure a
long-standing commitment to the ancient
consistent and strong identity presentation.
Olympic ideals and his contribution to Olympic sport, the United States
The Art of the Olympians Center of
Olympic Committee (USOC) granted Art
Excellence unites the sports and art worlds
of the Olympians legal use of the word
to uphold the virtues of excellence
“Olympian”, which is actually protected by
above winning.
an act of Congress.
Founded on the principles embodied
Art of the Olympians’ vast network of
in the ancient Olympic creed, which
contacts in sport, art, politics and business;
calls on individuals to constantly better
includes close relations with many heads of
themselves, the Art of the Olympians Center
state, the International Olympic Committee
of Excellence explores the relationship
(IOC), the United States Olympic Committee
between athletics and aesthetics
(USOC), the Association of National Olympic Committees, over 200 National Olympic
The Art of the Olympians Center of
Committees, over 100,000 current and
Excellence celebrates the constant challenge
former Olympians in over 200 nations
to achieve greatness in physical, artistic, and
and more than 100 International sports
educational endeavors. It encourages and
governing bodies.
inspires individuals of all ages, particularly children, to strive for personal growth and be at their best.
GRAPHIC STANDARDS MANUAL
1.0
SIGNATURE
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
SIGNATURE 1.1
Signature
1.2 Specifications and Minimum Size 1.3 Clear Space 1.4 Signature Colors 1.5 Unacceptable Use 1.6 Acceptable Background Use 1.7 Unacceptable Background Use
1.1
SIGNATURE
SIGNATURE The Art of the Olympian’s signature is a
Art of the Olympian’s signature is a
graphic representation of the Olympic
combination of two visual elements forming
medals and the non profit organizations’s
the organization’s brand. The diagram to the
title. This logo represents energy, unity, and
right shows the symbol, which is a graphic
achievement. At first glance it resembles
illustration, and the logotype.
medals, which signifies individuals’ abilities to work hard and strive for excellence. The
These two elements displayed together in
five lines symbolizes the five regions of
correct position, size and color, as well as
the Olympics, along with growth and rising
spacial and proportional relationships of the
to improve. The three medals not only
signature are predetermined and should not
represent competition and achievement, but
be altered.
that there are three parts to the organization; a museum, gallery, and education center.
ART OF THE OLYMPIANS
The signature to the right is an example of how the logo would work with a secondary heading. Here, the Art of the Olympian’s logo is placed with a slogan for the organization where the type around it still follows the clear space guidelines which allows the symbol to stand out first, where the secondary heading is read next.
Where Excellence in Sports and Art Combine
GRAPHIC STANDARDS MANUAL
1.2
SIGNATURE
SPECIFICATIONS The Art of the Olympians signature is the product of proportional and specially drawn elements. The size and position of each element is determined by “x� which is defined by the height of the letters in the Art of the Olympians wordmark. Always use the approved signature artwork provided by Art of the Olympians. Do not recreate or alter any of the elements in the signature artwork in any way.
X
X
X
ART OF THE OLYMPIANS
MINIMUM SIZE Minimum size refers to the smallest size at which the Art of the Olympians signature may be reproduced and still remain legibility. To ensure its legibility, the minimum reproduction size of the Art of the Olympians signature is .75’ in height for print applications and 40 pixels in height for web and electronic media. When reduced or enlarged, the wordmark must always scale proportionally with the symbol.
MINIMUM SIZE FOR PRINT APPLICATIONS
.75”
MINIMUM SIZE FOR SCREEN APPLICATIONS
40px
.75”
GRAPHIC STANDARDS MANUAL
1.3
SIGNATURE
CLEAR SPACE The clear space is the area around the signature that must always be free from all other graphic elements, including other logos, symbols, and text. “x” is a unit of measurement that is the height of the wordmark “x”represents the distance of unit “x”. The clear space equals the height of “.5x” surrounding the entire signature. A minimum clear space has been established to ensure that the signature of Art of the Olympians is clear and has a distance large enough between other graphic elements to remain its maximum recognizable identity.
ART OF THE OLYMPIANS
.5X
GRAPHIC STANDARDS MANUAL
.5X
.5X
X
.5X
1.4
SIGNATURE
SIGNATURE COLORS When reproducing the signature under
A 2-color process signature is provided if a 5
some circumstances, challenges may arise.
color process signature is not acceptable for
To provide the greatest degree of flexibility,
a certain print job.
a suite of signatures have been created to satisfy a variety of reproduction methods.
A 1-color positive and white reverse version
There is only one signature with multiple
of the signature is also provided. These
color variations.
versions are to be used only in the event that full-color is not an option.
Whenever possible use the full-color dimensional version of the signature. It is
A. 5-COLOR PROCESS SIGNATURE
provided in 5-color Pantone process,
B. 2-COLOR PROCESS SIGNATURE
(CMYK for print applications) and RGB for
D. 1-COLOR POSITIVE SIGNATURE
electronic use.
E. WHITE REVERSE SIGNATURE (SHOWN ON BLACK BACKGROUND)
ART OF THE OLYMPIANS
A.
B.
C.
D.
GRAPHIC STANDARDS MANUAL
1.5
SIGNATURE
UNACCEPTABLE USE
A.
To maintain the equity and value of our brand, the Art of the Olympians signature must never be altered or redrawn. Some, but not all, common misuse are shown on this page. Examples on the right show ways that the Art of the Olympians logo are unacceptably used. This includes color, but are not limited
B.
to, color alterations, stretching or warping of the logo, resizing elements individually or typography changes.
A. DO NOT CHANGE THE SIGNATURE COLORS B. DO NOT SCALE SIGNATURE ELEMENTS INDIVIDUALLY C. DO NOT SCALE THE SIGNATURE UNPROPORTIONALLY D. DO NOT SIZE THE SIGNATURES SMALLER THAN ITS MINIMUM SIZE E. DO NOT DISTORT THE SIGNATURE F. DO NOT REARRANGE SIGNATURE ELEMENTS G. DO NOT SIZE THE SIGNATURES SMALLER THAN ITS MINIMUM SIZE H. DO NOT FILL IN THE RINGS WITH A SOLID COLOR I.
DO NOT ARRANGE, ALTER, OR ANGLE THE SIGNATURE ELEMENTS
C.
ART OF THE OLYMPIANS
G.
D.
ART ART of the of the OLYMPIANS OLYMPIANS
E.
H.
F.
I.
GRAPHIC STANDARDS MANUAL
1.6
SIGNATURE
ACCEPTABLE BACKGROUND USE By controlling the background on which the Art of the Olympians signature is placed, we ensure signature legibility and brand integrity. The preferred background is white or a solid color with a high contrast, which allows for the greatest legibility. Ideally, the background will allow for clear identification of all signature elements: symbol, wordmark, color and clear space. The examples provided show different background options that may be used in different application usages that sill keep the equity of the Art of the Olympians signature. A.
5-COLOR SIGNATURE ON WHITE BACKGROUND.
B.
5-COLOR SIGNATURE ON LIGHT COLORED BACKGROUND, STILL ALLOWS ALL COLORS TO
D.
BACKGROUND. E.
STAND OUT FOR LEGIBLILTY. C.
WHITE REVERSE SIGNATURE ON ART OF THE OLYMPIANS BLUE BACKGROUND.
5-COLOR SIGNATURE ON LIGHT GRADIEND 1 COLOR POSITIVE BLACK SIGNATURE ON PHOTOGRAPH WHERE BACKGROUND IS WHITE.
F.
WHITE REVERSE SIGNATURE OVER PHOTOGRAPHY WHERE AREA IS DARK AND LOGO IS LEDGIBLE.
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
A.
B.
C.
D.
E.
F.
1.7
SIGNATURE
A.
B.
C.
D.
E.
F.
ART OF THE OLYMPIANS
UNACCEPTABLE BACKGROUND USE The examples on this page demonstrate some common mistakes made when applying the signature. Avoiding using such backgrounds, as they compromise the legibility of the Art of the Olympians identity. When placing the signature with a background that might interfere, consider these options: select a different image or less active part of the same image; screen the background image or pattern; or choose another signature variation or configuration, such as the 1 color positive or white reverse. A.
5-COLOR SIGNATURE CANNOT BE PLACED ON
D.
DARK BACKGROUND. B.
5-COLOR SIGNATURE MUST NEVER BE PLACED
DARK COLOR FOR MERCHANDISE. E.
OVER A DARK GRADIENT. C.
5-COLOR SIGNATURE CANNOT BE PLACED ON TOP OF PHOTOGRAPH WHERE IT WILL GET LOST.
5-COLOR SIGNATURE MUST NOT BE USED OVER A 1 COLOR POSITIVE BLACK SIGNATURE CANNOT BE USED OVER A DARK PHOTO.
F.
WHITE REVERSE SIGNATURE MUST NOT BE USED OVER BUSY PHOTOGRAPHY.
GRAPHIC STANDARDS MANUAL
1.0
2.0 TYPOGRAPHY 2.1 Typefaces 2.2 Secondary Typefaces 2.3 Typeface Usages
SIGNATURE
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
A 2.1
TYPOGRAPHY
TYPEFACES Typography is a cornerstone of our visual
Electronic communications (e.g. World速
identity. Art of the Olympians has chosen
documents and Powerpoint速 presentation)
the font, Neutraliser as the primary typeface
use our alternate font, Arial. Neutraliser
for all our brand communications. This
may be used if the receiving computer has
font is a sans-serif which is used for shorter
this font installed, but Arial is a system
printed documents and on-screen use. Text
font and most consistent in cross-platform
on a computer monitor is easier to read in a
desktop applications.
sans-serif font than in a serif font. A variety of weights shown will provide creativity and flexibility in layouts.
SANS-SERIF: A CATEGORY OF TYPEFACES THAT DO NOT USE SERIFS, SMALL LINES AT THE ENDS OF CHARACTERS. NEUTRALISER BOLD 483PT. FONT
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
Nuetraliser Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
16PT. FONT 19PT. LEADING 120 TRACKING
Nuetraliser Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
16PT. FONT 19PT. LEADING 120 TRACKING
Nuetraliser Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arial Regular
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
16PT. FONT 19PT. LEADING 120 TRACKING
9PT. FONT 13PT. LEADING 10 TRACKING
2.2
TYPOGRAPHY
Guardian Egyptian Light 16PT. FONT 19PT. LEADING 50 TRACKING
A B C D E FG H I J K L M N O P Q RS T U V W X Y Z a b c d e f g h i j k l m n o p q rs t u v w x yz 1234567890 Guardian Egyptian Regular
16PT. FONT 19PT. LEADING 50 TRACKING
A B C D E FG H I J K L M N O P Q RS T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x yz 1234567890 Guardian Egyptian Regular Italic
16PT. FONT 19PT. LEADING 50 TRACKING
A B C D E F G H I J K L M N O P Q R ST U V W XY Z a b c d e fgh i j kl m n o p q r s t u v w x y z 1 2 3 4 5 6789 0 Guardian Egyptian Medium
16PT. FONT 19PT. LEADING 50 TRACKING
A B C D E FG H I J K L M N O P Q RS T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x yz 1234567890
A ART OF THE OLYMPIANS
SECONDARY TYPEFACE A secondary typeface is used for headlines,
This is a serif text font, which is best used
sub-headlines, taglines, special text such
for lengthy printed documents as body text.
as graphics and captions, and decorative
Printed materials are more easily read if they
text such as pull quotes, which are the large
are in serif font rather than sans-serif font.
quotes that are used decoratively in articles and documents. Art of the Olympian’s secondary typeface is Guardian Egyptian. The font offers a light, regular, italic, and medium. The variety of styles are used to show hierarchy and ultimate legibility.
SERIF:
A SMALL DECORATIVE LINE ADDED
AS EMBELLISHMENT TO THE BASIC FORM OF A CHARACTER.
GRAPHIC STANDARDS MANUAL
GUARDIAN EGYPTIAN REGULAR ITALIC 483PT. FONT
2.3
TYPOGRAPHY
TYPEFACE USAGES There are variety of ways to apply the typefaces in different Art of the Olympians applications to create a legible and beautiful looking document. The two font families, Neutraliser and Guardian Egyptian, were chosen to keep all applications consistent and related, yet interesting and unique. The example to the right are one of the series of the Art of the Olympians Artis Cards, with Steve Allen as the featured artist. To keep a good heigharchy of reads, the title (the artist’s name) is in Neutraliser (san-serif font), for greatest legibility. The subhead (20 Years of Sports through Art and Featured Artist) are in Guardian Egyptian Italic, which gives more information, but is read after the headline. The body text is in Guardian Egyptian (serif font), which reads the best at a smaller size and in a greater quantity of text.
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
ARTIST CARDS 5.5 in x 8.5 in
Guardian Egyptian
Featured Featured Artist Artist
Italic, 18pt. Font
STEVE STEVEALLEN ALLEN
Neutraliser Regular, 36pt. Font
STEVE STEVEALLEN ALLEN
20 20 Years Years of Sports of Sports through through ArtArt
Ambassador Ambassador Steve Steve R. Allen R. Allen
Guardian Egyptian Italic, 14pt. Font
is an artist is an recognized artist recognized internationally internationally for hisfor bold hisuse boldof use of color and color ability and ability to create to create in myriad in myriad styles. styles. He hasHe traveled has traveled extensively extensively internationally internationally with his with work. his His work. work Hishangs work in hangs in world world capitols capitols and many and many prestigious prestigious art collections art collections from from Athens,Athens, GreeceGreece to Rio todeRio Janeiro, de Janeiro, Brazil Brazil to Beijing, to Beijing, Cina. Cina. Steve’sSteve’s talent talent was first wasshowcased first showcased before before a worlda audience world audience when he when washe commissioned was commissioned to create to create “Uniting “Uniting Colors Colors of the of the
Guardian Egyptian Regular, 7.5pt. Font
World”,World”, a mammoth a mammoth eighty eighty feet byfeet twenty-eight by twenty-eight feet mural, feet mural, as the asCity theofCity Atlanta’s of Atlanta’s “official” “official” commenmoration commenmoration of its of its hostinghosting the 1996 theCentennial 1996 Centennial Olympic Olympic Summer Summer Games.Games.
ART of the ARTOLYMPIANS of the OLYMPIANS
[FRONT]
[BACK]
FOUNDATION, FOUNDATION, INC. INC.
Voice 239.332.5055 Voice 239.332.5055
1300 Hendry 1300 Street Hendry Street
Fax 238.332.5055 Fax 238.332.5055
Fort Myers, Fort FL Myers, 33901FL 33901
artoftheolympians.org artoftheolympians.org
Neutraliser Regular, 6.5pt. Font
1.0
SIGNATURE
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
3.0 COLORS AND GRAPHICS 3.1 Color Palette 3.2 Color Specification 3.3 Supergraphics
3.1
COLORS AND GRAPHICS
ART OF THE OLYMPIANS GOLD
ART OF THE OLYMPIANS BLUE
ART OF THE OLYMPIANS RED
Pantone 152
Pantone 286
Pantone 485
ART OF THE OLYMPIANS GREEN
ART OF THE OLYMPIANS BLACK
Pantone 355
Pantone Process Black
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
COLOR PALETTE Color provides a strong visual link to our brand across a wide range of applications Art of the Olympians Gold, Blue, Red, Green, and Black serve as our colors for all brand communications. The colors are represented in Pantone Colors in order to assure that the correct color will be printed when coming from a file. Even though the color may not look right when displayed on a monitor it will when it is printed.
ART OF THE OLYMPIANS COLOR OPACITIES
100%
75%
50%
25%
10%
100%
75%
50%
25%
10%
The measure opaqueness or how much you can see through a graphic or a piece of paper is its opacity. Graphics opacity is controlled in a graphics software program when layering images on top of each other. The more you can see through an image, the more transparent it is and the less
100%
75%
50%
25%
10%
100%
75%
50%
25%
10%
100%
75%
50%
25%
10%
opacity it has. The colors used a different opacities are used for secondary graphics and showing layering or transparent objects.
3.2
COLORS AND GRAPHICS
COLOR SPECIFICATIONS SPOT COLORS (PANTONE) When spot-color reproduction, the CMYK conversions are shown that best match the Pantone colors. In the Pantone Matching System, spot colors are identified by numbers and are pre-mixed and use only one ink for each color in the publication.
PROCESS COLORS (CMYK) For process-color reproduction, the CMYK conversions are shown that best match the Pantone colors. CMYK is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).
WEB COLORS (RGB) The RGB color model is an additive color model in which red, green, and blue light is added together in various ways to reproduce a broad array of colors. 8-Bit color monitors are virtually a thing of the past. Both Netscape and Internet Explorer automatically snap to web-safe when an 8-Bit system is sensed. Given these factors, you need not limit the web palette to web-safe. The main purpose of the RGB color model is for the sensing, representation, and display of images in electronic systems, such as televisions and computers, though it has also been used in conventional photography.
ART OF THE OLYMPIANS
SPOT COLORS (PANTONE)
PROCESS COLORS (CMYK)
WEB COLORS (RGB)
Pantone 152
C0 M51 Y100 K1
R243 G144 B29
(Cyan, Magenta, Yellow, Key)
(Red, Green, Blue)
C100 M66 Y0 K2
R0 G93 B170
(Cyan, Magenta, Yellow, Key)
(Red, Green, Blue)
C0 M95 Y100 K0
R238 G49 B36
(Cyan, Magenta, Yellow, Key)
(Red, Green, Blue)
C94 M0 Y100 K0
R0 G169 B79
(Cyan, Magenta, Yellow, Key)
(Red, Green, Blue)
C0 M0 Y0 K100
R35 G31 B32
(Cyan, Magenta, Yellow, Key)
(Red, Green, Blue)
Pantone 286
Pantone 485
Pantone 355
Pantone Process Black
GRAPHIC STANDARDS MANUAL
3.3
COLORS AND GRAPHICS
SUPERGRAPHICS The Art of the Olympians brand identity
We refer to this component as the
system is flexible and dynamic. It
supergraphic. The exhibits to the right are
incorporates a graphic element created from
meant to illustrate the origin of the super
the overlapping of the logo rings, where it
graphic and show how a section of the
eliminates the green rising lines and type.
symbol has been selected for incorporation
It works as a watermark and there are also
into applications. These are a few
many framing and cropping variations that
examples of the framing variations that
can be achieved with this graphic element.
may be used.
ART OF THE OLYMPIANS
These two supergraphics are used to keep the unity of the Art of the Olympians logo and connect them with the organization. The secondary elements includes the overlapping rings at 6% opacity and the outlines of the rings with a .25 point line.
GRAPHIC STANDARDS MANUAL
1.0
4.0 APPLICATIONS 4.1 Stationery System 4.2 Accessories: Cap 4.3 Clothing: Polo Shirt 4.4 Exterior Building 4.5 Vehicle 4.6 Advertisement 4.7 Museum Items 4.8 Promotional Items 4.9 Website
SIGNATURE
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
4.1
APPLICATIONS
STATIONERY SYSTEM The examples on the right include the Art
Our visual identity 足i s one of our most
of the Olympians letter head, business
important communication tools, which
cards front and back, and envelope. To keep
extends to all our stationery items,
unity throughout the stationery system the
maintaining a unified representation of
logo size and font sizes remain the same
our organization. Our stationery system
throughout. (The examples are sized to fit
is simple and a functional designed that
the current page)
strengthens the message we are sending.
3.5 in
ART of the OLYMPIANS FOUNDATION, INC. 1300 Hendry Street
2 in.
Fort Myers, FL 33901
Voice 239.332.5055 Fax 238.332.5055 ART of the OLYMPIANS artoftheolympians.org FOUNDATION, INC.
BOB BEAMON Cheif Executive Officier b.beamon@artoftheolympians.org
1300 Hendry Street Fort Myers, FL 33901
Voice 239.332.5055
BOB BEAMON
Fax 238.332.5055
Cheif Executive Officier
artoftheolympians.org
b.beamon@artoftheolympians.org ART of the OLYMPIANS FOUNDATION, INC. 1300 Hendry Street Fort Myers, FL 33901
Voice 239.332.5055
CATHY OERTER
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
Letter Head 8.5 in x 11 in
ART of the OLYMPIANS FOUNDATION, INC. 1300 Hendry Street Fort Myers, FL 33901
Voice 239.332.5055
BOB BEAMON
Fax 238.332.5055
Cheif Executive Officier
artoftheolympians.org
b.beamon@artoftheolympians.org
Kimberly Dauer 602 Mason Street San Francisco, CA 94108 ART of the OLYMPIANS
25 February 2012
FOUNDATION, INC. 1300 Hendry Street Fort Myers, FL 33901
Dear Supporter, Art of the Olympians (AOTO) is pleased to announce its participation in the North American Reciprocal Museum Program (NARM), a reciprocal museum membership program. As part of a network of more than 400 museums throughout the country, Art of the Olympians Museum and Gallery members can take part in shared membership benefits. Renew your membership at the 100 Percent Club Level or above and enjoy reciprocal membership privileges at historic properties and museums throughout the country such as The John and Mable Ringling Museum. One-year, single memberships to Art of the Olympians Museum and Gallery are available for $100 and include membership newsletters, special events and first announcements of special events.
Voice 239.332.5055
CATHY OERTER
Fax 238.332.5055
Chairman
artoftheolympians.org
c.oerter@artoftheolympians.org
#10 Envelope 4.25 in x 9.5 in
To take advantage of these benefits, simply present your Art of the Olympians membership card with NARM sticker to receive reduced admission and any additional on–site discounts. Each member who qualifies must have a valid membership card with the gold NARM sticker. A valid membership card should display the expiration date, or the member should have documentation of their expiration date available. Reciprocal privileges vary by Museum and may be restricted for special ticketed exhibitions.
Yours truly,
Cathy Oerter Chairman
ART of the OLYMPIANS FOUNDATION, INC.
ART of the OLYMPIANS
1300 Hendry Street
FOUNDATION, INC.
Fort Myers, FL 33901
1300 Hendry Street Fort Myers, FL 33901
Voice 239.332.5055 Fax 238.332.5055 artoftheolympians.org
Kimberly Dauer 602 Mason Street San Francisco, CA 94108
4.2
APPLICATIONS
LOGO DIMENSIONS ON CAP 3.14 IN. WIDE
ART OF THE OLYMPIANS
ACCESSORIES: CAP We take opportunities to further our brand recognition by applying the Art of the Olympians signature to a range of apparel, from t-shirts to caps. When designing for unique applications such as apparel, reproduction methods must always be considered. Minimum size specifications may need to be adjusted to fit specialty formats. When applying the Art of the Olympians signature to a cap, (examples on the left) the versatility of the logo allows for different colors of the cap. The only time the 5-color signature is used is when the cap is white (following the Acceptable Background Usages), otherwise the white reverse will be used on darker colored caps. The colors of the cap used are based off of the Art of the Olympian’s Red, Blue, Gold, Green, and Black.
GRAPHIC STANDARDS MANUAL
4.3
APPLICATIONS
CLOTHING: POLO SHIRT We take opportunities to further our brand recognition by applying the Art of the Olympians signature to a range of apparel, including t-shirts, sweatshirts, pants, and caps. When designing for unique applications such as apparel, reproduction methods must always be considered. Minimum size specifications may need to be adjusted to fit specialty formats. When applying the Art of the Olympians signature to a polo shirt, (examples on the right) the versatility of the logo allows for different colors of the shirt. The only time the 5-color signature is used is when the shirt is white (following the Acceptable Background Usages), otherwise the white reverse will be used on darker colored shirts. The colors of the shirt used are based off of the Art of the Olympian’s Red, Blue, and Black.
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
LOGO DIMENSIONS ON POLO 3.5 IN. WIDE
4.4
APPLICATIONS
USA
RAMP
EXTERIOR SIGNATURE EXAMPLE FOR THE ART OF THE OLYMPIANS MUSEUM
EXIT
ART OF THE OLYMPIANS
EXTERIOR BUILDING The Art of the Olympians and Al Oerter Center for Excellence is located at 1300 Hendry St. Fort Myers, FL 33901. The Museum is properly branded throughout which makes a statement about the organization and what it represents. This is an exterior signature example for the Art of the Olympians using the 5-color signature that may be rendered as a sign of metal material or equivalent material and mounted on the building. The banners hanging from the museum are the Art of the Olympians Red and Blue with the white reversed out signatures.
GRAPHIC STANDARDS MANUAL
4.5
APPLICATIONS
VEHICLE For applications, such as a vehicle, the example on the right is a representation of how the Art of the Olympians signature will be represented on the exterior of a fleet vehicle. This car model is a Ford Transit Connect van and the aproximate dimensions of the van are provided. The Art of the Olympians 5-color signature is used here across a white vehicle, which still pertains to the acceptable background usages. The logo in this application has a size of 5.4 feet in order to be recognized from a distance and while moving. The fleet vehicles work as a series, where the fleet number is located on the driver’s door, underneath the handle. The Art of the Olympians secondary graphic is also used here to create more visual intrest and demension, while still keeping its brand equity and legiblity.
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
LOGO DIMENSIONS ON VEHICLE 5.4 FEET WIDE
#23
DIMENSIONS OVERALL LENGTH 14 FEET (4278 MM) OVERALL WIDTH 5.9 FEET (1795 MM) OVERALL HEIGHT 6 FEET (1814 MM)
4.6
APPLICATIONS
BUS STOP DIMENSIONS OVERALL HEIGHT 7 FEET OVERALL WITDTH 4.5 FEET LOGO DIMENSIONS ON SIGN 2.4 FEET WIDE
Where Excellence in Sports and Art Combine
www.artoftheolympians.org
ART OF THE OLYMPIANS
ADVERTISEMENT Ads are powerful means of communicating the Art of the Olympians brand. These comunications follow Art of the Olympian’s visual identity system, to help build brand recognition and unity to the brand message. The advertisement example on the left represents a bus stop for the Art of the Olympians. The solid color areas of the ad may be used for the logo in the most appropriate signature colors, where the 5-color signature is used on a white backround, still following the acceptable background usages. This area may also be used to hold secondary information, such as the URL.
GRAPHIC STANDARDS MANUAL
4.7
APPLICATIONS
MUSEUM ITEMS We take opportunities to further our brand recognition by applying the Art of the Olympians signature to a range of promotional items. All visuals work together to produce communications that make a strong statement about the organization. The items to the right demonstrate how the various guidelines presented on the previous pages can be applied to communication materials. The examples show how the 5-color signature would work on museum tickets and keychains. The supergraphic is also demonstrated here as a light background to the logo on the keychain.
ART OF THE OLYMPIANS
TICKET DIMENSIONS
KEYCHAIN DIMENSIONS
OVERALL HEIGHT 1.4 INCHES
DIAMETER 1.5 INCHES
GRAPHIC STANDARDS MANUAL
OVERALL WIDTH 3 INCHES
u
Museum Ticket ADULT DATE: 05/23/2012 ADMIT ONE:
4
54 58
23 ADU /2 01 LT 2
0 9 8 5 8 503 98
5/
0 9 8 05 98 5 3 85 85
M
se AD um M IT DA Ti O TE ck : 0 NE: et
LOGO DIMENSIONS ON TICKET 1.13 INCHES WIDE
LOGO DIMENSIONS ON KEYCHAIN 1.1 INCHES WIDE
4.8
APPLICATIONS
LOGO DIMENSIONS ON CUP 3 INCHES WIDE
LOGO TYPE DEMENSIONS ON PEN 1.35 INCHES WIDE artoftheolympians.org
CUP DIMENSIONS
PEN DIMENSIONS
OVERALL HEIGHT 7 INCHES
OVERALL HEIGHT 5.4 INCHES
OVERALL WIDTH 2.75 INCHES
OVERALL WITDTH .3 INCHES
ART OF THE OLYMPIANS
PROMOTIONAL ITEMS We take opportunities to further our brand recognition by applying the Art of the Olympians signature to a range of promotional items. All visuals work together to produce communications that make a strong statement about the organization. These applications illustrate how the various guidelines presented on the previous pages can be applied to communication materials. The examples to the left show how the 5-color signature would work on a cup and pen, along with the use of the reverse white logo on Art of the Olympians Blue, Red, and Gold backgrounds. The supergraphic is also demonstrated here as a secondary graphic on the cup.
GRAPHIC STANDARDS MANUAL
4.9
APPLICATIONS
WEBSITE Webpage components are individually layed out with the Art of the Olympians logo in the header, footer, navigation and content areas. When these elements are used consistently they create a unified look and feel throught the Art of the Olympians website. The Art of the Olympians logo is still following the minimum size for screan display and acceptable backgrounds, which was explained in the previous pages of the guidelines. The supergraphic is also used at a 10% opacity as a visual layer to creat intrest and recognition of the logo.
ART OF THE OLYMPIANS
GRAPHIC STANDARDS MANUAL
http://www.artoftheolympians.org/index.php
LOGO DIMENSIONS ON WEB HIEGHT 75 Pixles VISIT
EXPLORE
LEARN
SHOP
Where Excellence in Sports and Art Combine ABOUT US
ARTISTS
The Art of the Olympians signature is a graphic representation of
The Art of the Olympians signature
Olympic medals and the non profit organizations’s name. This logo
is a graphic representation of
represents energy, unity, and achievement. At first glance it
Olympic medals and the non profit