Multidisciplinary Designer Portfolio

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PORTFOLIO Freelance Multidisciplinary Designer k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

2012-2014

Hi!

Iʼm Karim Abid, a Freelance Multidisciplinary Designer with over 18 years of experience in branding, graphic design, and UI/UX design. Throughout my career, I have worked with established brands and new startups, providing consistent design solutions tailored to their unique needs. My expertise in logo and brand identity design, graphic design, and UI/UX design makes me a versatile designer who is able to tackle a wide range of design challenges.

Experience Skill Set

Chief Creative Officer

As Co-founder and Chief Creative Officer of MuseStudio, I am responsible how MuseStudio looks and is presented to the world visually. My role is diverse, encompassing a wide range of tasks such as branding and logo design, marketing and stationery materials, as well as user interface and user experience design.

Web & Graphic designer

I have been working with local clients as well as those found through Upwork aka Odesk. I worked on various design projects, including logo design, marketing materials design, and web design.

Graphic designer

2007-2012

I became a member of the AL ALAMIA team as a Graphic Designer, where I primarily focused on designing websites and various marketing materials for print including flyers, brochures, and posters.

Soft skills

• Communication

• Creativity

• Collaboration

• Time management

• Adaptability

Hard skills

• Brand identity design

• Design for print

• Design for screens

• Typography

• UI/UX design

2014 AL
FREELANCE MUSE STUDIO
ALAMIA

LOGO DESIGN

A great logo is simple, memorable, usable, aesthetic, and timeless. It needs to be recognizable, versatile, visually pleasing, and able to remain relevant for years to come. By keeping these factors in mind, a logo can effectively represent a brand and become a lasting symbol associated with it.

01 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

BRAND IDENTITY

Izdihar Market Rebranding and Identity Design

Project Challenge

The Izdihar Market, a local grocery store, was in need of a new brand identity that would better reflect its values and differentiate it from its competitors.

02 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

BRAND IDENTITY

Consultini Brand Identity

Project Challenge

Consultini, a business consultant and coach, needed a new brand identity that would better represent its services and values and differentiate it from its competitors.

03 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

PRINT DESIGN

ATHAT, a bespoke handmade furniture company

Client Project Description

Using a consistent grid design system and negative space, I arranged highquality photography and clean layouts that allowed the furniture to speak for itself.

04 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

PRINT DESIGN

Artec Int is the leading Odoo Partner in Algeria

Client Project Description

By combining minimalist design elements with bold typography and bright, eye-catching colors, I effectively communicated the benefits and features of the Odoo solution.

05 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

PACKAGING DESIGN

Tunad’or, a new canned fish production unit under Sarl Thon Littorale in Algeria

Client Project Description

My role was to create the visual identity, which included developing the brand name, designing the Tunad’or logo, and assisting the client with trademark registration.

I also designed the packaging for the metal can as well as the paper packaging for the three-can bundle. Working closely with packaging suppliers.

06 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

PACKAGING DESIGN

Client Project Description

For this project, I was tasked with designing the packaging for Enjoy Lemonade, I created a visually appealing design for the tetrapack that showcased the product in an attractive and engaging way. I worked closely with the packaging supplier to ensure that the final product met the client’s specifications and requirements. Through my design, I was able to help Laiterie El Maida successfully launch their new product in the market.

07 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

Client Project Description

My role in the project was to lead the UI/UX design process. Through several workshops with the client, I created wireframes and high-fidelity prototypes to ensure a smooth and intuitive user experience.

MOBILE APP UI/UX DESIGN

I conducted user research and analysis to identify pain points and user preferences, which were incorporated into the final design. I also created visual design elements such as icons and typography to enhance the application’s visual appeal and usability.

08 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353
M-Pay, the first wallet application for the Algerian market

Client Project Description

Bône Express is an Algerian food delivery startup

MOBILE APP UI/UX DESIGN

My role in this project was to handle the UI/UX design process. This involved conducting user research to identify user needs and pain points, creating wireframes and prototypes, and testing and iterating designs based on user feedback.

I worked closely with the Bône Express team to ensure that the design met their business goals and aligned with their brand identity. The final design incorporated a clean and user-friendly interface, with intuitive navigation and easy access to key features.

09 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

Client Project Description

CamyStore is an Algerian e-commerce startup

WEB DESIGN

As a UI/UX designer, my approach to this project was user-centered, starting with conducting market and user research to understand the target audience’s needs and preferences. Based on the insights gathered, I created a complete design system that catered to the complexity of the project and the user’s goals.

Throughout the design process, I collaborated closely with the front-end development team to ensure a pixelperfect result.

10 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

Client

REFESP (réseau des établissements francophones en santé) is a network of public health establishments that aims to be open to all Frenchspeaking public health facilities

WEB DESIGN

Project Description

My role in this project was to design the UI/UX for their website, which required a deep understanding of their target audience and their needs. By conducting user research and using a user-centered design approach, I created a design that was intuitive, user-friendly, and visually appealing.

I collaborated closely with the development team to ensure the implementation of the design was seamless and met the client’s needs.

11 k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353

Thank you for taking the time to explore my portfolio. I hope my work has inspired you and given you a glimpse into my passion for design. If you have a project in mind and would like to discuss how we can work together, feel free to contact me. Let’s create something amazing together!

Freelance Multidisciplinary Designer k.abid@musestudio.dz www.musestudio.dz + 213 550 071 353 KARIM ABID

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