Pricing Your Home

A strategy that works for you

Depending on your specific objectives, there are several pricing strategies that can be considered when establishing the asking price for your home. So that you can make an informed decision regarding asking price, we will present you with comparable homes – especially those that are recently sold and currently for sale so you can see a range of price point that may be appropriate and you can make an informed decision regarding asking price.

Pricing Equation

Location + Condition* + Amenities + Terms + Square feet + Lot size = Market value in the eyes of a buyer

As you can see by the Pricing Equation presented, market value is determined by buyers’ perception of a combination of factors that culminate in what a buyer is willing to pay for your property. Understand, too, buyers are comparing your home to other homes they see online and in person.

*Condition includes • The underlying condition of the home and the elements • The updates that have been done to the home • How the home shows, especially online and then in person

It is important to price your property in the range of market value.

The value of your property is determined by what a buyer is willing to pay, and a seller is willing to accept in today’s market.

Buyers make their decision based on comparing your property to other properties SOLD or for sale in your area. Historically, your first offer is your best.

Pricing your property competitively will generate the most activity from agents and buyers.

Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings.

Buyers tend to ‘look past’ homes that have been on the market for an extended period of time.