Connecting Cineplex to great movie content, experiences and emotions.
The Power of Movies
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Cinema/Television “Anthem” - :30 & :60 spots Print “R i ” - 5 EExecutions i “Reactions” Promotion Name (Placeholder) and Description
My Favourite Movie Moment What's your favourite memory? A scene from a favourite movie? A movie night out with your friends? A first date? Your first movie in 3D? Taking your kids to their first movie? Share details of that moment on our Facebook Timeline app. Our app helps you create a post to your Timeline to share with your friends, and get an entered for a year of free movies. Then you can use the app to share your fave movie moments as they happen.
25 Greatest Movie Moments of All Time Vote for the 25 best movie moments from the past 100 years. Five from each of Action, Comedy, Romance, Sci-Fi and Horror categories will be selected. When a user votes they get an entered in a draw for a year of free movies.
Movie Portraits
This app features an easy-to-complete forced choice questionnaire which presents users with 10 to 20 paired movie moments. Responses are used to develop a “movie portrait” of the user and compares it with their friends.
To promote the vote, we “place” selected moments in context in locations across major markets.
Based on the user's profile, the app suggests movies on offer at the Cineplex store (physical/digital) – both for themselves and their friends.
Cineplex.com Timeline app, or Timeline app on Cineplex Facebook Page
Cineplex.com microsite, or app on Cineplex Facebook Page
Cinema spots to promote the app feature interviews with real guests who share their favourite movie.
Cinema spots demonstrate the app's “social” functionality.
Lives on Cineplex.com/Cineplex Facebook Page
Shared by users on
Promotional Highlight Posters with QR and short codes activate links to movie clips. Clips relate to the poster location – for example, a transit shelter poster activates the gap jump scene from Speed, a poster in a men’s washroom the commode story from Reservoir Dogs, etc. Upon conclusion of the vote, a special feature in Cineplex Magazine features the top 25 movie moments of all time.
Facebook ads drive users to the app. Contest entrants will be asked to give consent for future store communications.
Facebook ads drive users to the app. Contest entrants will be asked to give consent for future store communications.
TACTICAL
Contest entrants will be asked to give consent for future store communications.
Mobile App (drive ticket sales) Buy a ticket on the app and then share your favourite moment from that movie using the Cineplex Mobile App. It'll be posted to your social networks and get you an entry in a weekly draw for a year of free movies.
Cineplex Store (drive store sales) Ci l St k ith promotional ti l offers, ff t d with ith online/social li / i l media di advertising d ti i andd blogger bl t h Cineplex Store hhomepage ttakeover with supported outreach. Great Great Father’s Mother’s Day Day Moments Moments
Great Canada Day Moments
Great Back to School Moments
Great Halloween Moments
Great War Moments
Great Holiday Moments